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Leveraging Twitter to grow your business

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The plan for today:

ell you who I am T nderstand why Twitters U

important earn how to leverage Twitter for L business ook at examples L

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If you have any questions

Tweet them @twatan Raise your hand Interrupt me

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Twitter.com
Follow your interests Instant updates from your friends, industry experts, favorite

celebrities, and whats happening around the world.

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Who Tweets?
A small hard-core group (2.2%) have accounted for 58.3% of

all tweets, while 22.5% have accounted for about 90% of all activity. (Sysomos 2010) 8% of Americans use Twitter, 25% of them tweet everyday (Pew Research 2010)

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Twitter for Business

You dont need to tweet.

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Twitter.com on business
Twitter connects businesses to customers in real-time. Businesses use Twitter to quickly share information with people interested in

their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influential people. From brand lift, to CRM, to direct sales, Twitter offers businesses a chance to reach an engaged audience.

Check out Twi7ers business page: h7p://business.twi7er.com Check out Grovo: h7p://www.grovo.com/twi7er-geDng-started/ why-is-twi7er-valuable-

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Business uses
Twitter is a real-time phone book that talks

back to you Twitter as a source of inside sales Twitter for market research Twitter for customer service Twitter for town halls

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Check out Twi7ers directory h7p://twi7er.com/#!/who_to_follow/interests

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Listorious h7p://listorious.com

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WeFollow.com h7p://wefollow.com

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Twellow h7p://twellow.com

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What are #hashtags?

h7p://www.grovo.com/twi7er-hashtags/what- are-hashtags-

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Twi7er.com search h7p://search.twi7er.com

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Twitter for Sales

Look for prospects on

Twitter Use Rapportive in Gmail Recognize Twitter as a never-ending conference Use Twitter IRL (in real life)

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Customer Service

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http://bit.ly/ChatSched

@DavidSpinks h7p://mashable.com/2009/12/08/twi7er-chat/

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Create a Twitter Town Hall

Chose a time, topic and tag Chose a format Launch the chat and promote it to your

community Grow the chat by changing up the format, bringing in guests and promoting participants
@DavidSpinks h7p://mashable.com/2009/12/08/twi7er-chat/

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Promote using Twitter

Include your Twitter name
n your business card O isplayed in your store or office D onor and promote employees, customers, H

friends and partners articipate in trending topics (use http:// P whatthtrend.com as your trend dictionary)

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Examples

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ShortyAwards.com/categories

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My own example

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Real Estate

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Insurance

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Law

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Restaurant

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My own example

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Travel

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Art

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Design

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Science

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Music

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Nursing
Ronivin Pagtakhan @ronnievinn Ronivin is a clinical instructor & nursing lecturer at the MAPUA Ins)tute of Technology School of Health Sciences in the Philippines, and before that was a Nursing Instructor at the University of Manila. He has 6 years of teaching experience and has served as a local board examina)on reviewer for 5 years. Hes a co-author of a published book for nursing review )tled Na)onal Board Exam Review Notes. Ronivin graduated from the University of the Philippines, Manila with a Bachelor of Science in Nursing and is now working on his Masters of Arts in Nursing Thesis. Ronivin tweets about his experiences as a nursing scholar. Ma1hew Browning @Ma1hewBrowning Ma7hew Browning is CEO and founder of YourNurseIsOn.com an online healthcare communica)ons pladorm which oers two-way messages via voice, SMS and email for real-)me response capture. Ma7hew worked as a Registered Nurse in various Connec)cut healthcare facili)es for 10 years afer receiving his Masters degree in Nursing from Yale University. Since then hes been working on his nursing startup for the past 6 years. Ma7hew tweets about health care and technology.

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Food

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Takeaways
Twitter is about conversations Twitter is a free real-time directory for all

different kinds of people You dont need to tweet to gain business value from Twitter If you are going to tweet, be genuine and talk with people not @ them

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THANK YOU!

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Keep in touch! Questions?

natan.edelsburg@gmail.com 646-528-7202 @twatan

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Sources
http://business.twitter.com/basics/what-is-twitter http://business.twitter.com/ http://www.quora.com/What-percentage-of-Twitter-accounts-are-active-users-that-have-tweeted-at-least-once-

in-the-past-week-month?q=what+percentage+of+Twitter+users+tweet%3F

http://www.sysomos.com/insidetwitter/twitter-stats-2010/ http://blog.360i.com/pov/360i-whitepaper-twitter-the-consumer-marketer-dynamic http://wefollow.com/ http://blog.360i.com/pov/360i-report-on-twitters-new-promoted-tweets-ad-platform http://www.twellow.com/ http://appexchange.salesforce.com/results?type=Apps&keywords=twitter http://www.salesforce.com/crm/customer-service-support/social-networking/ http://www.youtube.com/watch?v=0v7ffh5jVbQ http://mashable.com/2009/12/08/twitter-chat/ http://bit.ly/ChatSched