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IMPERIUM

Annual B-school Fest, MDI Gurgaon


with

Presents

ABHAY
The ultimate battle of wit and perseverance

JSPL Driving India


Jindal Steel and Power Limited (JSPL) is one of Indias major steel producers with a significant presence in sectors like Mining, Power Generation and Infrastructure. With an annual turnover of over US $2.9 billion, JSPL is a part of the about US $ 15 billion diversified O. P. Jindal Group and is consistently tapping new opportunities by increasing production capacity, diversifying investments, and leveraging its core capabilities to venture into new businesses. The company has committed investments exceeding US$ 30 billion in the future and has several business initiatives running simultaneously across continents. From the widest flat products to a whole range of long products, JSPL today sports a product portfolio that caters to varied needs in the steel market. The company also has the distinction of producing the worlds longest 121 meter rails and introducing large size parallel flange beams in India. JSPL operates the largest coal - based sponge iron plant in the world and has an installed capacity of 3 MTPA of steel at Raigarh in Chhattisgarh. The company aims for a fast-paced growth so as to contribute substantially to Indias long term prosperity. An enterprising spirit and the ability to discern future trends have been the driving force behind the companys remarkable growth story. The company has scaled new heights with the combined force of innovation, adaptation of new technology and the collective skills of its 15,000 strong, committed workforce. And the recognition it has received only further lends credence to this. JSPL has recently been rated as the second highest value creator in the world by Boston Consulting Group; 11th fastest growing company in India by BusinessWorld; included in one of the Fab 50 Companies by Forbes Asia, 2009 and 2010; one of the Best Blue Chip companies as well as the Highest Wealth Creator by the Dalal Street Journal. It has also been ranked fourth as per Total Income in the Iron and Steel sector by Dun & Bradstreet. JSPL endeavors to strengthen Indias industrial base by aiding infrastructural development, through sustainable development approaches and inclusive growth. The company deploys its resources to improve infrastructure, education, health, water, sanitation, environment etc. in the areas it operates in. The company has won several awards for its innovative business practices. As JSPL contributes to Indias growth, it has also set in place a global expansion plan in order to become one of the most prestigious and dynamic business groups in the World. The company continues to capitalize on opportunities in high growth markets, expanding its core areas and

diversifying into new businesses. The future is studded with challenges and JSPL is taking them on with vigor and courage.

OP JIndal: Envisioning Indias Modern Growth


Late Shri Om Prakash Jindal, Founder Chairman of the Jindal Group was born on August 7, 1930, to a farmer in Nalwa village of Hisar district in Haryana. Having interest in technology from a young age, he started his industrial career with a humble bucketmanufacturing unit in Hisar in 1952. In 1964, he commissioned a pipe unit, Jindal India Limited followed by a large factory in 1969 under the name of Jindal Strips Limited. Shri Jindal envisioned a self-reliant India in every sector of industry. To fructify this vision, he gathered the latest technical know-how from around the world and strengthened his industrial establishment. Recognizing his outstanding contribution to the Indian steel industry, Shri O. P. Jindal was conferred the prestigious "Life Time Achievement Award" by the Bengal Chamber of Commerce & Industry in November 2004. A visionary who is remembered for his business excellence and social responsibilities alike, Shri Jindal believed that without the upliftment of weak and backward sections of the society, a nation can never prosper. Thus, he spent a lot of time in taking steps to alleviate poverty and boost the backward sections of the society. He was above caste politics and wanted to ensure a rightful place for every individual in politics, regardless of his caste, color and creed. He firmly believed that all differences could be amicably resolved through meaningful dialogues. With this conviction, he forayed into politics and attained great success there as well. He was elected a Member of the Haryana Legislative Assembly three times and a Member of Parliament in the 11th Lok Sabha, from the Kurukshetra constituency of Haryana, with a landslide victory in 1996. He also served as the Minister of Power, Govt. of Haryana. His multifarious career was tragically cut short with his accidental death on March 31, 2005.

Abhay: Project Synopsis


Ideas are developed in a conference room but are executed on field. This is an event of its kind for those budding managers who are willing to face the challenges and rigors associated with labor with detail, gain grass root perspectives and make recommendations accordingly. The event is proposed to help JSPL access to its most potential customers all over the country and let them understand the entire product portfolio of JSPL and the propositions that the company has to offer them. And also come up with the solutions through out of the box thinking. The event hence attempts to minutely study the effectiveness & efficiency quotients that will encompass this solution provided. The competition will be open to the top Business Schools and Engineering schools across the country, covering the entire geography of India. This is also an initiative for creating long term symbiotic relationship between the institutes and the company.

Project Details
The competition is open to the following institutes (20 colleges in all) IIM Ahmedabad IIM Bangalore IIM Calcutta IIM Lucknow IIM Indore IIM Kozhikode IIM Shillong ISB Hyderabad IMT Ghaziabad SPJIMR, Mumbai SIBM Pune MDI, Gurgaon IIFT, Delhi XIMB, Bhubaneswar XLRI, Jamshedpur IIT Chennai FMS JBIMS MICA BITS Pilani

Phase 1
Each institute will be given a problem statement by JSPL. The teams will come up with detailed analysis of the problem statement along with competitor analysis. The solutions will be evaluated by executives at JSPL regional offices. On the basis of the evaluation, teams away from the solution shall be eliminated and the remaining teams will be selected for the next round. The team members will have to submit their 1 page resume as well.

Problem statement: To come up with a strategy to strengthen existing retail channel for the distribution of three products - TMT Bars, Angles and Channels

Judging criteria: Teams will be judged on the basis of the innovativeness of their ideas, feasibility of implementation, and the cost benefit involved in the proposed projects

Phase 2
Once selected, the teams will be assigned a company mentor. The mentor will be the single point of contact between the company and the students. Each team under the supervision of the mentor will be given a product offered by JSPL and a region will be designated to the teams.

All the teams are required to conduct a research based study of the demand of the product in the designated market. The designated market would be the respective cities where the institutes are situated. In case of Mumbai and Delhi, their regions within the city would be demarcated. The activities to be conducted are as follows:

To devise a detailed channel management strategy as introduced in Phase I Review of channel dynamics and key trends To identify potential vendors/customers for the specified products within the allocated region Strategic opportunities and Competitor Analysis Develop a launch plan for JSPL based on the conducted study Review of targeted retailers Consumer value proposition needs Come up with the pricing decisions based on the competitor study Develop a positioning statement and\or USP(s) for the products in your region

Deliverables: A detailed report of the entire campaign containing all the exhibits, photographs, strategies involved Contact details of all the vendors identified, potential sales in the coming quarter

The decisions taken, the objective and rationale behind the decisions taken

Judging criteria The teams will be judged on the extensiveness and exhaustiveness of their study. The innovativeness in the campaigns they undertake.

Evaluation criteria: Validity of the findings Quality of the findings Reliability of the research conducted Planning and execution of the proposed plan

The additional expenses (travelling and branding) bore by the participants during phase 2 will be reimbursed by JSPL on the approval of the mentor associated.

Phase 3
The top 6 teams will be selected from phase 2 into phase 3. They will be given a final case study. The analysis of which will be presented by the teams on campus in front of top executives from the company during Imperium 2011. (2-3 participants from each team may come to make the final presentation -2 tier return fare would be reimbursed)

Deliverables A 6 slide presentation explaining the problem statement and explaining the solutions and the course of action has to be presented. The presentation need to be crisp and to the point

Judging criteria: Clarity in thought process Cohesiveness Content

Prizes: Participation certificates to all selected into Round 2 Live project certificates to all selected students in Round 3 1st Prize: Rs. 1,00,000/- (One lakh only) 2nd Prize: Rs. 50,000/- (Fifty thousand only)

Time line: 11th Oct: Floating of the event 20th Oct: Registration Deadline & Phase I Submission 21st Oct: Phase I results declared and initiation of Live Project 31st Oct: Deadline for Live Project and Submission 1st Nov: Phase II results declaration 4th Nov: Case Study to be floated and Company Meeting with the finalists 6th Nov: Final presentation during Imperium 2011 at MDI

Terms and Conditions A team can consist of maximum 5 members A student can be part of only one team All team members need to be of same institute Participants should not go beyond the designated area and designated product as allotted by the mentor in round 2 Any false information, vulgarity, obscenity, profanity is liable to disqualification All decisions will be at the discretion of JSPL executives and Team Imperium The accommodation at campus will be provided by MDI, Gurgaon on prior registration at www.mdiimperium.com Delivery details All submissions for Round 1 should be submitted to <imperium@mdi.ac.in> with the name JSPL_Abhay_<Team Name>_<Institute Name> in doc, docx or pdf format The details about the later submissions will be intimated subsequently.

For any clarifications, please contact Anirvan Sen (Ph. 7838569719, pg10anirvan_s@mandevian.com) Nitin Sharma (Ph. 9953945873, pg11nitin_s@mandevian.com)