An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms

of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce television commercials and radio commercials as part of an advertising campaign.

Advertising is a public announcement to inform and persuade people to buy a product, a service or an idea. An advertisement would include any notice, circular, label, wrapper or any other document or any announcement made orally, or by means of producing or transmitting light, sound or smoke.

DID YOU KNOW? The first modern advertising agency started operating around 1875 in the United Sates of America, when Mr N. W. Ayer and Sons of Philadelphia offered to produce advertisements and also to contract for space in newspapers. The field of advertising was revolutionized with the advent of radio and television as popular media of communication in this century. While the press would cover only the literate population, the radio and television have widely covered both literates and non-literates. Television and radio remain the most popular media in urban as well as rural areas. During the 1990s, the arrival of satellite television and internet has resulted in significant changes in the field.

CLASSIFICATION OF ADVERTISEMENTS ACCORDING TO VARIOUS MEDIA: Print This is one of the most popular forms of advertising. Print ads can have many forms - newspapers and magazine ads, bills, wall posters, banners, calendars. As we have discussed before, the rise of print advertising is linked to the rise of the newspaper industry. The installation and success of the first linotype printing machine by the Statesman in Calcutta in 1907 proved to be a great impetus to the industry. In a few years other newspapers too installed this machine. Printing became cheaper, quicker and better. The first ad agency was established around this time. Print ads can be categorized as Classified and Display ads. Classified ads provide valuable information in a very direct and often dry manner. They contain only basic facts. You must have read information about property markets, shares, matrimonials, detective agencies, housing, births and deaths in the classified pages of most national dailies. Display ads are bigger and take more space. They are often very colourful and contain attractive images. Glossy magazines usually carry many display ads. Electronic Electronic ads are usually more vibrant. They can be heard on radio and seen on television. The rise of the television industry was a great impetus to the advertising industry - so much so that very often people find ads more interesting than television programmes. Electronic ads can also be displayed as text and image on big monitors and light boards. In big cities and metros, there are many text boards on traffic signals. These ads target people while they are waiting for the light to turn green!

DIFFERENT MEDIA OF ADVERTISING Print Electronic Digital/ New Media Newspaper Televison Internet websites Handbill Radio CD and DVDs of films and music Poster Cable Network Cell Phones Banner (paper, cloth) Pamphlet Brochure Leaflet Books Magazines New media If you have used a cell phone, you will be familiar with different ads asking you to download popular film songs or vote for your favourite candidate in a televison show! There is a new phase in advertising with the coming of the internet and popularity of cell phones. Computers and cell phones are becoming cheaper and more accessible. These are the new platforms of advertising for the 21st century

SOME ADVERTISING TERMS TO REMEMBER Tagline A tagline is a creative, often witty, ad slogan that helps people remember a particular product. Can you think of any popular taglines? Brand

Brand is the name of a product or service that is very easily recognizable. People buy the product because of the brand name. Some famous brands are Dettol, Pepsi cola, Parle G, Hawkins pressure cooker, Bajaj scooter, Yamaha motorbikes, Cadburys chocolate, Ponds soap, Sunsilk shampoo, BandAid, Dalda, Hamam soap, Lifebouy soap. Campaign An advertisement campaign is a series of advertisement messages that share a single idea and theme which together make up an advertisement strategy for a product, service, or institution. Advertising campaigns appear in different media across a specific time frame. An example of an advertsing campaign is the Jago Grahak Jago ( wake up, consumer) campaign initiated by the government of India to create consumer awareness and protect the rights of the consumer across the country. Target audience Target audience or target group is the primary group of people that something, usually an advertising campaign, is aimed at. A target audience can be people of a certain age group, gender, marital status, etc. (example: teenagers, females, single people, etc.) A certain combination, like men from twenty to thirty is often a target audience. Other groups, although not the main focus, may also be interested. Without knowing your target audience, advertising and the selling of a particular product can become difficult and expensive. TYPES OF ADVERTISING Advertisements can be categorized according to theme or content. Broadly speaking, there are four types: Product Advertising

Have you seen how small children want to drink the same soft drink as their favourite cricketer and film star? This is the impact of product advertising and is the most common type of advertising as it is most easily identified. A product is something produced in large numbers by human beings, machines or by a natural process.. Products advertised therefore range from fruits and vegetables to pickles and jams and scooters and cars. The main focus of the ad in this case is the product and not the company or manufacturer. These ads usually have a playful approach. They are low on information about the product but are high on style. Ads of soft drinks, shoes, cars, cell phones and food products belong to this category. Service Advertising Here the focus is not on a factory manufactured item or product but a company providing a service. This could be a bank, the railways a call centre or travel agency. The ads usually show the company as a leading service provider in its particulars field. Let us consider the example of the Indian Railways. In order to keep the public interested in the Railways and familiarize them with their services, advertisements are issued from time to time. You may look for these advertisements in the newspapers and the websites of Indian Railways. Similarly, banks are found to advertise their saving schemes and loan facilities that they offer for buying homes and vehicles. Public Service Advertising This is also called social service advertising or development advertising. Here thefocus is on issues that impact society on a larger scale, such as family planning, national integration, polio eradication, and pollution control. The main purpose is

to create public awareness through hard-hitting direct messages. These ads do not sell products and services but ideas. Institutional Advertising These ads are directed at creating a good public image of a company. The ads focus on the organizations work in areas of research, development and quality control. Often the ads concentrate on the social work done by the company by its sponsorship of educational, cultural and sports events. The purpose of these ads is to sell a positive image of the company rather than a product manufactured by the company. The TATA Steel ads in the 1980s with the tag line Ispat bhi hum banate hain or` we also make steel, is a good example of institutional advertising.

Reasons for choosing an ad agency: Listening Skills They take the time to listen to our needs and understand our business to ensure their design solutions will be effective. They believe listening is the foundation to the design process and the key to a successful project.

Experience They have a veteran Creative Director and small team of experienced pros working on our account, not entry-level designers. They have over 14 years experience in branding, print and web design.

Size Were a small design studio on purpose. Your project wont get lost in the shuffle or get secondor-third-rate service because youre not a Fortune 100 company. Every business is important to us and gets our full attention.

Our Value They work with clients who arent necessarily looking for the cheapest option. They understand quality and experience matters. At the same time, they want to know, up front, what a project will cost and they dont want to be nickel-and-dimed to death. We deliver the highest value for your budget.

Relationships Throughout the years, they have developed great long-term relationships with many of our clients. In fact, several of our very first clients are still our clients to this day. They are humbled and honored by this and work to create that kind of trust with each of their clients. They want to be a partner in the long-term growth and success of your business.

ADVERTISING AGENCY OF INDIA Threats - Challenging stiff competition from its competitors from both domestic & international levels. - Changes in the taste & preferences of clients. - Lack of creative minds & also too expensive in overall management.

AGENCY

Competitors of the mudra communication PLACE Ghaziabad New Delhi Mumbai Mumbai

Adbur Pvt Ltd Akshara Advertising Ambience DArcy Chaitra Leo Burnett Pvt Ltd

Conclusion: ADVERTISING AGENCY OF INDIA In todays world which is fast moving & dynamic, peoples wants,need and desires are changing; its very important to know them and givethem what they want. This is the main objective of advertising where adagency plays major role in market research, making of creative,launching it in the market, taking the feedback of consumer and makingany product

famous and acceptable among consumers. Ad agencies areplaying an important role in shaping present and future of not justselected brand but of entire company. There is no one -- sure-fire -- best way to advertise your product orservice. It is important to explore the various advertising media andselect those which will most effectively convey your message to yourcustomers in a cost-efficient manner. Always to be remember, advertising is an investment in the future of your business. Ad agency is service industry it is growing very fast .talented people are hired and they are showing there creativity ability .the ad agency are providing services to the branded company carrying there advertisement campaign most effectively. They know how to attract the consumers .from one side agency are very costly they are charging more money for the advertisement campaign. On other side it is useful to the company .the ad agency can launch the company product in better way. I think ad agency are playing key role in-increasing the brand & performance of a product or services of a company Thank to ad agencies contribution for changing our world of dreams & desire.

ADVERTISING AGENCY OF INDIA BibliographyMarketing management by Philip kotler Advertising principle practice by Burnett wells Mariraty www.google.com www.india advertising agency.com www.yahoo.com www.msn.com

ADVERTISING INTRODUCTION Advertising is a form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty. For these purposes advertisements often contain both factual information and persuasive messages. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet (see Internet advertising), and billboards. Advertising is often placed by an advertising agency on behalf of a company. Advertising, in its non-commercial guise, is a powerful educational tool capableof reaching and motivating large audiences. "Advertising justifies its existencewhen used in the public interest it is much too powerful a tool to use solelyfor commercial purposes." - Attributed to Howard Gossage by David Ogilvy Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages

and in-store public address systems. Advertisements are usually placed anywhere an audience can easily and/or frequently access visuals and/or audio and print organizations which frequently spend large sums of money on advertising but do not strictly sell a product or service to the general public include: political parties, interest groups, religion-supporting organizations, and militaries looking for new recruits. Additionally, some non-profit

organizations are not typical advertising clients and rely upon free channels, such as public service announcements. Advertising spending has increased dramatically in recent years. In the United States alone in 2006, spending on advertising reached $155 billion, reported TNS Media Intelligence.[1] That same year, according to a report titled Global Entertainment and Media Outlook: 2006-2010[2] issued by global accounting firm PricewaterhouseCoopers, worldwide advertising spending was $385 billion. The accounting firm's report projected worldwide advertisement spending to exceed half-a-trillion dollars by 2010. While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers.[3] Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. Meaning - Advertising is the promotion of a companys products and services carried out primarily to drive sales of the products and services but also tobuild a brand identity and communicate changes or new product /services tothe customers. Advertising has become an essential element of the corporateworld and hence the companies allot a considerable amount of revenues astheir advertising budget. There are several reasons for advertising some ofwhich are asfollows: Increasing the sales of the product/service Creating and maintaining a brand identity or brand image. Communicating a change in the existing product line. Introduction of a new product or service. Increasing the buzz-value of the brand or the company. Thus, several reasons for advertising and similarly there exist various mediawhich can be effectively used for advertising. Based on these criteria there canbe several branches of advertising

Definition; One definition of advertising is: "Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media." So much for academic doubletalk * Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular *Advertising - communication whose purpose is to inform potential customers about products and services *Advertising - Any paid form of no personal presentation and promotion of ideas, goods, or services by an identified sponsor. *Advertising - Usually a companys encouragement to consumers to buy its products or services. Advertising is paid for by the sponsoring business. No journalists often confuse advertising with publicity *Advertising - A paid, mediated, form of communication from an identifiable source, designed to persuade the receiver to take some action, now or e future Types of advertising Print Advertising Newspapers, Magazines, Brochures, Fliers The print media have always been a popular advertising medium. Advertising products via newspapers or magazines is a common practice. In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes. Often the newspapers and the magazines sell the advertising space according to the area occupied by the advertisement, the position of the advertisement (front page/middle page), as well as the readership of the publications. For instance an advertisement in a relatively new and less popular newspaper would cost far less than placing an advertisement in a popular newspaper with a high readership. The price of print ads also depend on the supplement in which they appear, for example an advertisement in the glossy supplement costs way higher than that in the newspaper supplement which uses a mediocre quality paper. Outdoor Advertising Billboards, Kiosks, Tradeshows and Events

Outdoor advertising is also a very popular form of advertising, which makes use of several tools and techniques to attract the customers outdoors. The most common examples of outdoor advertising are billboards, kiosks, and also several events and tradeshows organized by the company. The billboard advertising is very popular however has to be really terse and catchy in order to grab the attention of the passers by. The kiosks not only provide an easy outlet for the company products but also make for an effective advertising tool to promote the companys products. Organizing several events or sponsoring them makes for an excellent advertising opportunity. The company can organize trade fairs, or even exhibitions for advertising their products. If not this, the company can organize several events that are closely associated with their field. For instance a company that manufactures sports utilities can sponsor a sports tournament to advertise its products. Advertising agency INTRODUCTION; Advertising agencies are outside companies that provide for the marketing and advertising needs of other businesses and organizations. Advertising agencies offer a full range of advertising services and advice based on market studies, popular culture and advanced sales techniques. Because Advertising agencies produce logos, creating effective and attractive color schemes to draw the consumer's attention to their clients' ads. They also prepare slogans and brochures, and write descriptive copy for sales materials. They may produce public service announcements for charitable organizations and social programs as well, and issue press releases for new programs, events, and products. Advertising agencies use assorted forms of media to promote their clients' businesses or organizations, including magazine advertisements, newspaper ads, radio and TV commercials, websites, and even infomercials. Some also plan events, provide booths at conventions, and give away promotional items. they are independent from the client company, they can be objective about a client's promotional needs.The way advertising agencies work is by getting to know their clients' product or service well and determining which demographic provides the best audience for promotion.

MEANING; An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. Types of advertising agencies; Following are major types of advertising agencies that are currently serving the advertising industry . Full Service Agencies A full service ad agency is one that provides a range of marketingservices. A full services agency provides services that are directly related toadvertising such as copywriting, artwork, production of ads, media planningetc. It also provides such services in respect of pricing, distribution, packaging,product design etc Modular agencies A modular agency is a full service agency that sells its services on a piece meal basis. Thus an advertiser may commission an agencys creative department to develop an ad campaign while obtaining other agency serviceselsewhere. Or, an advertiser may hire an agencies media department to planand execute a program for advertising that another agency has developed. Feesare charged for actual work undertaken. In House agencies Those companies, which prefer to have closer control over advertising,have their own inhouse agency. This type is owned completely by theadvertiser. It performs almost all functions that an outside advertising agencywould perform and thats why some people refer to it as fullservice advertisingdepartment of the advertiser. However, the difference between an inhouseagency and an advertising department is that the in-house agency canundertake to serve several other clients, if the owner so desires, but anadvertising department solely undertakes that work of its owner and not ofoutside clients.Secondly an advertising department may not be equipped thepersonnel and facilities, which an in-advertising schedule and costs, but alsooffers convenience for its owner, because it is just available in the samebuilding as that of the head office of advertiser.

CREATIVE BEAUTIQUES These are shop agencies that provides only creative functions and notfull-service. The specialized creative functions include copy writing, artworkand production of ads, they charge a fee or percentage of full service agencies,and as such most of them convert into a full service agency or merge with otheragencies to provide a wide range of services. Mega agencies A significant of 1980s is the development of mega agency. Agenciesworldwide merge with each other serve their clients in much better way. It wasin 1986, Saachi & Saachi, a London based agency who started the movementand at present it is the third largest agency network in the world. The Specialists Agency There are some agencies who undertake advertising work only in certainareas. there are agencies that specialize only in financial services or only inpublicity or only in point-of-purchase material etc. for instance Soubhagyaadvertising agency concentrate on specialized in financial advertising. The Benefits of Using an Advertising Agency Added Expertise Media Knowledge and Unbiased Advice Easier Administration Media Buying Quality Control Information Fending off the media And when things go wrong Cost Saving Time Saving

People working in an agency: Accounts Executive: It is a key career option in advertising agency. He is called an Account Director when he is a member of the Board. He is a link between a client and his staff. The marketing or advertising department of the client briefs him. He communicates this to the agency people. He reaches out to different clients for seeking new business. Even clients who want an agency' to work for them contact the accounts executive. This business development work makes it virtually a marketing manager of the agency. Do right-brained people make better account directors? The faculties of logic and reason are supposed to reside in the left-brained people. While intuition and creativity are believed to be in the right. So far, accounts director was considered suitable if logical and systematic, i.e., leftbrained. But if he has to motivate a team, he should be inspiring and creative too, i.e., right-brained. Copywriters: They are the wordsmiths who do the wording of an advertisement. They are bright and talented. They have a flair for language. They contribute to the theme of an advertisement. Creation of successful copies for different clients establishes them in this field. Visualisers: These are artists who put on paper what has been thought out by the copywriter. They in fact design the ad. Creative Director: He co-ordinates the copywriting and designing. He is a senior professional who is seasoned in an existing advertising agency set-up to take on this mantle. Production Department: Persons of diverse talents like printing technology, DTP, photography,typography etc. are involved here. Media Planner: He has to allocate the advertising budget amongst media. He has to select the appropriate media. He decides about the frequency, size and position of an advertisement. He decides about its publication date. He receives

the tear-off copies from the media when the ad is published. He is guided by the media research, which he undertakes, or by research undertaken by an outside agency. Media is the most professionalized department of advertising agencies. Marketing Research: Modern agencies are integrated set-ups. They provide a range of marketing services. Research data become very useful as input to the creative process. The Media : Most of the media today sustain on advertising revenue. They sell space or time. While selling space or time, they have to convince the client about the reach of their media vehicle, the composition break-up of their readers and the pricing of their space/time selling. They monitor the market, survey their readers, and highlight their readers' demographic and geographic characteristics. They also maintain relationship with the media department of advertising agencies who buy space/time on behalf of clients. Ancillary Services : These are needed to produce/create advertisement. A whole range of services like studio service, photographic service, printing service, gift item producers etc. fall into this category. Freelancers : These are professionals who work independently and have a successful track record. They are copywriters, jingle singers, radio announcers, artists, visualizers, technical writers etc.

Company profile Mudra communication limited Introduction; One client vimal and a 500 sq ft office that was Mudra in the year 1980 They were a small agency tucked away in Ahmedabad with one clearly Articulated goalto be a top 5 agency .there ambition with an almost manic obsession by creating the best contemporary advertising that had our client and other people taking notice As a young agency operating out of Ahmedabad our growth was driven

helping small business with big ambition explode their brands to the country at large With in 9 years they were the largest Indian advertising agency HISTORY POINTS : Mr.AG Krishnamurthy founded mudra communication on 25th march 1980. Mr Krishnamurthy started his advertising career with shilpi advertising in 1976. He moved to Reliance Industry as advertising manager 4years later he founded mudra communication. Mr Krishnamurthy started mudra with one brand vimal .today mudra has 125 client this multifold increase is a testy many to his passion and zeal. In 1991 he created the mudra institute of communication Ahmedabad (MICA) the only advertising school of it s kind in Asia. In 1995 Mr. Krishnamurthy was nominated as advertising person of the year.

Members in the Mudra Communications Ltd. NAME Sebastian joseph Mohit bhagchandani Joy deep dasgupta Sonal dheej Present situation of mudra communication; It was started in 1980 mudra rose to become the 3rd largest agency in the country. In a short span of nine years. Today the mudra group is one of the India s leading marketing communication networks The group utilizes it s deep understanding of consumers brands and media to deliver creative business solution A customized and collaborative approachhelps it s client build enduring and profitable brands DESIGNATION Executive,vice president,head technology Country Head mudra sport Vice president and national planning head Account planner

The group offers integrated communication services through its platform (1) mudra and DDB (2) mudra (advertising) (3)mudra max(integrate communication planning and implementation) mudra

4)mudrahealth and life style(health and life style advertising) (5)water (brand strategy and design consulting) In the present year mudra is poised to exceed a turnover in excess of 15 billion at it continues to maintain it s aggressive growth rate. Mudra is one of the management admired marketing communication networkin the country a highly rated agency both by client and industry. Mudra south won the agency of the year at the ad club cochin s paper awards 2009 10.4.09 Achievements of the mudra communication ltd *It was amudra that first gave India double spread colors ads *it was mudra that first sponsored commercial telecast of a major sporting event with the India and west Indiesseries of 1983 *it was mudra that first branded a public issue reliance khazana *it was mudra that made India s first teleflimJanam *it was mudra that gave DoordarshanRajani .The serial that heralded a new consumer awareness in India *it was mudra that gave India s it s first academy for advertising . THE Mudra Institute Of Communication(MICA) *it is a mudra that gave India s advertising community its first advertising archives marketing and Advertising Gallery(MAG)

The functions of an advertising agency: To accelerate economic growth and create public awareness To provide a total, professional, experienced service which is very personal in its nature To take the advertiser's message and convert it into an effective and memorable communication

ADVERTISING AGENCY OF INDIA The Working of Ad Agencies To begin with, the agencies started as one-man agents who booked space in the Media. Even today, in our country, there are so many one-man agents who book space in the media. Soon the space booking was handed over to the contact-man, and creative wordsmiths adept at sloganising undertook the actual construction of the ad. In the course of years, the ad agency became service-oriented, and was able to offer every possible service including marketing, market research (MR), and public relations (PR). Ad agencies have evolved over a period of time. These days we have mostly studio-based agencies, some industrial and specialized agencies, and hotshops who only plan creative campaign by engaging the services of freelancers. At Madison Avenue, most of these large agencies of the world fiercely compete for new accounts, resulting in a shift of millions of dollars of billing from one agency to another. Advertising Age is an official publication of the American Association of Advertising Agencies (AAAA). In India, advertising business is worth Rs. 8,000 corers. There were only 62 advertising agencies in 1958, which increased to 168 in 1978, more than 2.5

times the numbers in 1958. There are more than 500 ad agencies today. The oldest and largest advertisement agency in India is Hindustan Thompson Associates Ltd. The second largest advertisement agency is Lintas. Mumbai is considered to be the Mecca of Indian advertising. These days agencies are also being set up at Bangalore, Madras, Hyderabad, Ahmedabad and Delhi. In India the ad agencies are sole proprietary concern, partnership or private limited companies. It is better to operate agencies on professional lines, rather than as a family. It is good to install MBO (Management By Objectives). An agency must necessarily plough back at least 75 % of its profits into business. The advertising agencies are shifting from the creative mode to the marketing mode. Today the onus is on the agency to supply the client with data on his industry; the days of the clients briefing the industry are almost over. The agencies are expected to maintain database. There is a leaning towards software for optimizing media usage, and computerization of studio functions. In India, the legal structure of ad agencies is that of a small proprietary concern or a big partnership. Sometimes, they are private limited companies, either big or small. Indian advertising is a fragmented business. There are over 733 agencies accredited to INS. The top 25 account for 50% of all billings. In addition, there are many accredited agencies. It is the top 25 agencies, most of which are headquartered in Mumbai, that set the pace and define the shape of the industry. Agencies like HTA, Lintas, Clarion and O & M have shaped the entire advertising industry in the country. Many Indians firms are coming up, by importing Western ad techniques. Many agencies die a premature death. Most people do not appreciate that an agency like any other business - must be properly managed. It is simply not enough just to have great idea.In recent years, there has been a healthy trend towards sound management practices, especially financial planning and control. This is a highly paid profession. It is a conspicuous high wage island. People operate on high profile. Their life-styles are opulent because of high expense

accounts 'of entertaining clients. They got their elitist brand due to this reason. But high salaries and freedom are necessary to attract talents
SWOT Analysis of mudra communication. Strength - Satisfying the need of the customers - Meeting up the client requirements in time - Innovative & creative in advertisement segment - Quality in advertisement - Global exposure with higher rewards & appreciation - Efficient team working environment Weakness - Pricing strategy - Lack in promotion strategies towards increasing the brand name. Opportunities - Entering in global market to attract global clients - Being the oldest advertising agency in India, it brand among its clients- they have lot of client coming back with new product for getting advertised. - In its successful journey, they lot of wonderful memorbal advertisement done by them- this has increased there brand image in the Indian market. Threats - Challenging stiff competition from its competitors from both domestic & international levels. - Changes in the taste & preferences of clients. - Lack of creative minds & also too expensive in overall management. CLIENTS 1. Paros pharmaceuticals 2.Reliance communication 3.Union bank of India 4.Life Insurance Cooperation of India

5. Godrej 6. The Philips 7.Hindustan unilever ltd. 8. Pepsi 9.Jet air ways 10.Reliance ADAG 11.Spice telecom 12.ICI points 13.Union bank of India 14.Amrutanjan

Mudra communication ltd. has got national and international awards. 1.International awards- Number of award-230 like Connes, D&AD, Clio, One show, Ad fest, communication arts, New York festivals and others 2.National awards Number of awards-825 like Abby, CAG, Ad clubs, AAAI show case of India advertising and others 3.Agency of the year 8 times Mudra founder A.G. Krishna Murty has been honored multi times including calcutta Ad club Hall of fame A&M Ad person of the year Media international one of the international Ad industry 1998 AAAI premnrayon award recognition of pioneering spirit and entrepreneurial vision Mudra south agency of the year at paper award and the Ad club Cochin. Services:Services are provided by the organization 1 Mudra is a today the largest Indian advertising agency .it s meteoric growth has been driven by some epochal work mudra has created some of most memorable advertising like 1 Only vimal

2 I love you rasna 3 my daddy strongest 4Humko binie mangta 5The world in your pocket Today it handles over 125 client nationally .though it s four independent units they are; 1 Mudra Mumbai 2 Mudra South (including Bangalore Chennai cochin) 3 Mudra north Ahmedabad 4 Mudra north and east (including Delhi and kolkata) Mudra often the entire spectrum of brand communication competency ranging from strategic planning brand management creative, Mudra is also one of the few agency networks in the country that offers a comprehensive suit of marketing services under one umbrella .these are supported by the largest national network among all agency. 2 Mudra health and life style (MHL); It is specialize in the emergingcommon needs of the health core industry marrying in-depth understanding of the medical business with refreshing consumer doctor and channel insight it is uniquely positioned to address .the common requirement of the health and life style space MHL also has a strong track record in the domain of social common and pharmaceutical brand promotion. Mudra health and life style client included J&J medical buyer Bistol Myers Squibb, Alembic, Unicef & USV among others.

Services offered by ad agency ;-Total Advertising Services :Strategic planning, creative development and media services for advertising, particularly in television, newspapers,magazines and radio; providing the best creative designed to capture theimagination of consumers. Marketing Services: Provision of a number of advertising related services, including sales promotion, market research, PR and event marketing.

E-Solution Services : e-solution services, including system integration services, e-business consulting and customer relationship management(CRM), Search Engine Marketing (SEM) and Search Engine Optimization(SEO) and e-promotions using the Internet and mobile. Content Business: Sales of sponsorship, broadcasting and other rights, and the production and marketing of such media / content as sporting events, films, TV programs, animated content, music and other forms of entertainment. Integrated Media Services : Bringing value to both clients and mediarelated companies by offering a wide range of media solution services Sales Promotion : Providing comprehensive sales promotion planning designed to complement mass media and other activities Event Marketing : Assisting clients by providing dynamic vehicles for their messages in the form of on-the-spot interactive communications Integrated Branding Services : Assuring clients the highest quality of branding services for their communication needs.

International Awards won 252 ( Cannes , D&AD, Clio, One Show , Ad Fest, Communication Arts, New York Festival & others)

National Awards won 931 (Abby,CAG, Emvies, Ad Club , PMAA, AAAI, OAC Awards, Showcase of India & others) Agency of the year for the eighth time Mudra's founder AG Krishnamurthy, has been honored multiple times

Brand Equity Ad Agency Reckoner - 2010:o Mudra India ranked No.5 o DDB Mudra ranked No.7 o Mudra Max ranked No.11 o Tribal DDB India ranked No.5 Mudra Max wins Campaign Asia Pacific - Agency of The Year, India and Subcontinent Specialist Agency 2010 DDB Mudra's campaign for Volkswagen Vento wins 'Most Innovative Campaign' of the

Year by NDTV Profit 2011 Tribal DDB India bags Gold at Yahoo's Big Idea Chair Awards 2011 Calcutta Ad Club Hall of Fame A & M Ad person of the year Media International, one of the 25 key figures of the international Ad Industry AAAI Premnarayen Award in recognition of pioneering spirit and entrepreneurial vision Mudra South is the Agency of the year at the Pepper Awards 2009 at the Ad Club, Kochi