Capitals & Squares LLC Product Catalog 2011 Insuladd:

Insuladd Heat Reflective Additive is a Proprietary Ceramic material that is used to create a Highly Efficient Radiant Barrier. This ceramic paint additive powder is designed to mix into ordinary paints thereby Creating a Radiant Barrier i.e. an Energy Saving Paint!

The NASA Space Shuttle program brought this extraordinary technology to the public and it is now called: Insuladd Heat Reflecting Additive! Available here and now in Michigan in either the Additive Powder Form, or in Pre-Mixed Paints.

Insuladd heat reflective paint additive has been making homes, businesses, warehouses, ships, etc. more energy efficient for over a decade. Homeowners and building contractors have proven Insuladd paint additive is not only highly effective in making radiant barrier paint, it's simple to use for any homeowner. Worldwide users of Insuladd heat reflective additive such as the Climatic Test Branch of the U.S. Missile Command, Pratt & Whitney
1

Aerospace, Hyundai, Samsung, The U.S. Navy, and The U.S. Coast Guard along with 1,000's of homeowners have proven Insuladd's value as a heat reflecting paint additive under the most intense conditions. Insuladd Thermal Barrier is a unique modified ceramic paint additive that you mix in with ordinary house paint to insulate and reflect heat. During warm summer months Insuladd works by reflecting heat and reducing the amount of heat capable of passing into your home through walls, ceilings, and attics. During the cold winter months Insuladd Thermal Barrier reflects heat back into the living areas of your home instead of allowing the heat to be absorbed by your ceilings and walls where it will be lost out to the cold outside air.

Insuladd Thermal Barrier is the original NASA Technology Exchange Program developed insulating paint additive specifically designed for use in interior house paint and exterior house paint. As an outgrowth of NASA developments for the space shuttle, special ceramic technology was created and Insuladd Thermal Barrier insulating additive for paint is an the unique outgrowth and
2

modification of that technology.

NOTE: Hollow microspheres that many companies sell on the internet and make great energy savings claims for are absolutely worthless for adding to paint in hopes of getting energy savings performance gains!

You use heat reflecting window film to protect your home from summer heat gain and winter heat loss. INSULAD THERMAL BARRIER puts a protective shield on the rest of your home! Conventional insulation materials like fiberglass, cellulose, rock wool and Styrofoam, no matter how thick, have almost no ability to block radiant heat energy which can account for as much as 93 percent of summer heat gain and up to 75 percent winter heat loss in conventional structures.

These products are only designed to slow down (resist) conduction heat energy, they do not reflect heat! Insulation once saturated with heat will simply allow remaining heat to pass through. Ever notice in the summer, its 10 PM or so and you touch one of the walls in your home that butts up to the outside, the sun has been down for hours but the wall is still Hot! That's because the wall has been absorbing heat all day and is passing it through the wall to the

inside of your home. In the winter time this works in reverse and the heat from your heater and fireplace get absorbed by your walls and pass through your walls to the outside.

INSULADD THERMAL BARRIER is the only product of its kind proven over and over again to be able to make house paint reflect heat and perform as a radiant barrier.

Insuladd Thermal Barrier insulating additive not only provides for heatenergy reflectivity when added to paint, but also for heat-conduction insulating properties. With this unique state-of-the-art energy-efficiency technology, Insuladd Thermal Barrier treated microscopic hollow ceramic spheres are incorporated into regular paints and roof coatings. As the coating dries or cures to form a thin film, the tiny insulating and heat reflecting Insuladd Thermal Barrier coated spheres pack together to form a highly efficient insulating barrier. Insuladd Thermal Barrier not only reflects most incoming solar heat, but also inhibits absorbed

heat from being conducted through interior or exterior walls, ceilings and roofs. Insuladd Thermal Barrier also works by reflecting interior heat back into a home a thus reducing heat loss through a homes walls and ceilings.

The Insuladd Thermal Barrier insulating additive forms a "highemissivity" coating which quickly radiates any absorbed solar or radiant heat back from the surface to which it has been applied instead of retaining or absorbing it. When applied on a buildings interior Insuladd Thermal Barrier will reflect heat back into the structure and greatly reduce heat loss in winter, heat that would normally be lost to the cold outside air.

Insuladd Thermal Barrier is a dual purpose truly energy-efficient coating which offers both high reflectivity and high emissivity. Simple pigmented coatings may possess high reflectivity but lack high emissivity. Energy efficiency demands more than just a light color.

Insuladd Thermal Barrier ceramic insulating additive for paint is the basis for all of our energy-efficient

coatings which work bi-directionally: heat is reflected away from the roof and exterior walls in summer and interior heat is reflected back into the building in winter, increasing energy savings year-round.

Because the thermal reflectivity of our products comes from the Insuladd Thermal Barrier ceramic technology, any paint or coating containing Insuladd Thermal Barrier is a better candidate for tinting, since the reflectivity is not a direct function of the color.

Insuladd products such as Insuladd E-Coat Insulating roof coating have earned the EPA Energy Star qualification for energy efficiency.

Insuladd Thermal Barrier insulating additive for paint does not change the appearance of paint, only the way it reflects heat. Insuladd insulating paints and Thermal Barrier additive are simple, affordable and highly effective and will work for

you winter or summer, year after year! Insuladd products will save you money on your heating and cooling bills by turning your homes painted surfaces into home insulation. Insuladd Thermal Barrier turns ordinary house paint into thermal paint. When used on walls and ceilings it makes your homes painted surfaces efficient yet invisible heat reflecting radiant barriers. Simply mix Insuladd Thermal Barrier into any roof coating; exterior house paint or interior house paint. There's also additional information including test results conducted by independent labs, customers who'll tell you how it's saved them money and even military analysis on how Insuladd lives up to expectations. Capitals & Squares LLC is a compiler of the most unique products into advanced business offerings. We are a cross-industrial marketing and business services Company with a high appreciation of quality, safety, and
7

efficiency. Insuladd is one of those many advanced technologies we bring to the market. For more information, call 248-6299524. The improvements to a homes effective insulation value after the use of Insuladd Thermal Barrier paint additive are indisputable. You won't want your next home painting project to be done without Insuladd Thermal Barrier insulating additive!

Because it works both during the summer and during the winter, Insuladd Thermal Barrier will without question increase the efficiency of your home by reducing that unwanted heat flow or heat flux through your homes walls and ceilings.

Insulation values are known as the "R-Value" which is the ability to resist heat flow. Insuladd Thermal Barrier's thermal reflectance help's improve the effective R-Value of your conventional insulation by reflecting heat and reducing heat transfer resulting in less work for your insulation thus effectively increasing the R-Value of your insulation. The higher the RValue, the greater the resistance to heat flow. Adding a heat reflector such as Insuladd Thermal Barrier enhances the effectiveness of whatever RValue you presently have in your home's walls and ceilings.
8