Koustuv Business School

L e a d e r s h i p & B e y o n d.. Approved by AICTE, Govt. of India

Trimester VI Legal Aspects of Business Objective of the course: To acquire knowledge about the legal aspect of business and their application in the present business environment. Module I No of Hours:12 Indian Contract Act : Nature and Essential Elements of a Contract, Offer and Acceptance, Consideration, Capacity of Parties, Free Consent, Performance and Discharge of Contracts. Indemnity and Guarantee. Bailment and Pledge, Law of Agency. Module 2 No of Hours: 8 Sale of Goods and Negotiable Instruments Acts : Contracts of Sale of Goods, Conditions and Warranties, Negotiable Instruments, Promissory notes, Bills of Exchange and Cheques, Parties to Instruments, Module 3 No of Hours: 5 Companies Act: Kinds of Companies, Formation of Companies, Meetings and Resolutions. Winding Up of Companies. Module 4 No of Hours: 5 Essential Commodities and other Acts: Essential Commodities Act, FEMA, MRTP, Consumer Protection Act Books Recommended 1. N.D. Kapoor 2. Sen and Mitra Elements of Mercantile Law Commercial Law Subject Code- KBS601

Koustuv Business School

L e a d e r s h i p & B e y o n d.. Approved by AICTE, Govt. of India
Trimester VI Marketing Research Objective of the course: To give the students an understanding of marketing research from both users(management) and doers(the researchers) perspective. Module I No of Hours: 4 Introduction to Marketing Research: Role of marketing research in marketing, scope and obstacles in acceptance, prominent market research agencies in India, Skill sets required-Job and growth prospects. Module 2 No of Hours: 6 Marketing Intelligence & Research Process: Scope and significance of marketing intelligence in decision making- Quality & Quantity of Market Information, Value of Information, Decision tree and Bayesian analysis concept, types of market information. Research process-Problem formulation, Hypothesis statement, preparing the research proposal. Module 3 No of Hours: 8 Research Designs: Exploratory Designs- Focus Groups and Experience Surveys, Qualitative Research Techniques-Depth Interview & Projective techniques. Descriptive Designs-Longitudinal and Cross-sectional Analysis, Causal Research-Experimental Designs- Internal and External Validity of Experiments. Module 4 No of Hours: 6 Various Sources of Market Information: Methods of collecting marketing informationsecondary data-sources-problems of fit and accuracy. Primary data-questionnaire design, Attitude measurement, scaling techniques, Observation method. Sampling-sampling methods, sample size calculation (Numericals Expected) Population and sample size- large and small samples-sampling and non-sampling errors- practical considerations in determining sample size. Module 5 No of Hours: 6 Data Analysis: Univariate analysis, Bivariate analysis, multivariate analysis. Simple and cross tabulation, simple and multiple regression, Factor Analysis. Hypothesis testing- for one mean, two means, multiple means, proportions. Chi-square test, tests for large and small samples (Numericals expected). Report writing , Applications of Marketing Research: Cluster analysis for identifying market segments, Conjoint analysis for Product Research, Multi-dimensional scaling, Discriminate analysis and perceptual mapping for Brand positioning research, Setting up & Implementation of Marketing Research Project.j Reference: 1. Business Research Methods : C. R. Kothari 2. Marketing Research : D.D.Sharma, S. Chand 3. Marketing Research , Aaker, D.A.Willey 4. Marketing Research by S L Gupta , Excel 5. Market Research, S. Shajahan, Macmillan Subject Code- KBS611

Koustuv Business School

L e a d e r s h i p & B e y o n d.. Approved by AICTE, Govt. of India

Trimester VI Retail Management

Subject Code- KBS613

Objective of the course: This course provides the students with a comprehensive view of retailing, an analysis of the retail environment and exposure to issues and developments in the industry. Retailing is changing today, and the successful business will know how to identify, adapt, and plan with these changes. Module 1 No of Hours: 7 Retail Environment :Overview, concepts in retailing: introduction to retailing system, role of marketing in retail, retailing format, franchising, exclusive shops, destination stores, chain stores, category killers, and other emerging formats, retail marketing mix, STP approach, retail image, retail communication mix, retail equity Module 2 No of Hours: 7 Retail Consumer Behavior :Factors influencing buying process: cultural and social group influence on consumer purchase behavior, forces acting on consumers: social, economic, technological and competitor, demographic and psychographic segmentation of market, developing positioning strategies for the retailer, retail store location, store atmospherics, total retail experience Module 3 No of Hours: 6 Retail Product and Brand Management : Introduction, concepts, retail branding, store branding, creative display or visual merchandising, store image management, retail pricing, retail credit facilities, retail promotion Module 4 No of Hours: 5 HR in retailing and Retail Operations : Human resource issues in retailing and employee productivity, store administration, inventory management, managing promotions, events, alliances and partnerships, managing customer service Module 5 No of Hours: 5 Technology in Retail : Retailing through internet (e-tailing), technological innovations in retailing, ethics in retailing, consumerism , future of retailing Books Recommended 1. 2. 3. 4. Michael Levy & Barton A. Weitz, Retail Management, Irwin/McGraw Hill (1998) Retail Management by Bajaj, Tuli and Srivastava Retailing Management: Text and Cases by Swapna Pradhan Retail Management, Berman, Evan, EEE

Koustuv Business School

L e a d e r s h i p & B e y o n d.. Approved by AICTE, Govt. of India

Koustuv Business School

L e a d e r s h i p & B e y o n d.. Approved by AICTE, Govt. of India
Trimester-VI Subject Code-KBS621 Corporate Tax Planning and Management

Objective of the course: To familiarize the students with the various aspects of tax and its planning in business. MODULE-1: No. of Hours- 7 INTRODUCTION & COMPUTATION OF TAX : Concept of Tax Planning: Introduction: Concept, nature and type of taxation, Various definitions and concepts i.e. Tax Planning, Tax Avoidance, Tax Evasion etc., Head of income, computation of income for corporate form of organizations, feature of corporate taxation in India. MODULE-2 : No. of Hours- 6 CAPITAL & REVENUE TRANSACTION: Capital and revenue receipt and payment, income and expenditure, Business expenditure and tax planning, depreciation and tax planning, capital gains and tax planning. MODULE-3: No. of Hours- 10 TAX DEDUCTION& EXEMPTION : Deductions and exemptions available for corporate sector. New Industries, 100%EOU, FTZ, holding company, subsidiary company, new projects in infrastructure sector i.e. power, telecom etc., foreign companies, collaborations, technicians MODULE-4 : No. of Hours- 4 RESTRUCTURING& LEGISLATION OF TAX: Financial restructuring, takeovers, amalgamation, mergers & acquisition etc.,Minimum alternative tax, fixable taxation, administration of tax, tax authorities, assessment, interest, penalty, search and seizures, appeals and remissions

Books Recommended 1. Direct Taxes Law and Practice By VK Singhania 2. Corporate Tax - Planning and Management by Gaur, Narang & Puri

Koustuv Business School

L e a d e r s h i p & B e y o n d.. Approved by AICTE, Govt. of India
Trimester-VI Subject Code-KBS623 Management of Banks and Insurance Company Objective of the course: To familiarize the students with the systems of banking and insurance MODULE-1 No. of Hours- 6 Introduction to Banking: Origin of Banking; Banker/Customer Relationship General and Special; Banking Structure; RBI Act; Banking Regulation Act MODULE-2 No. of Hours- 8 Financial Sector Reforms and Banks : Liberalization in Banking Sector and its impact; Challenges after nationalization and Liberalization; Risks in Indian Banking System MODULE-3 No. of Hours- 8 Deposit and Credit Management Savings, Current, Recurring, Fixed Deposits; Principles of Sound Lending; Types of Advances: Funded and Non-Funded; NPA Management,,Miscellaneous Services, Safe Custody of Valuables; Traveller Cheques; Fund Transfer; Credit Cards; ATMS; e-banking MODULE-4 No. of Hours- 8 Introduction to Banks Financial Statements; Asset and Liability Management.Capital Adequacy Requirements; Statutory Reserve Requirements; Regulatory Framework, BASEL II

BOOKS RECOMMENDED 1. Banking Theory, Law & Practice Gordon, Natarajan

Koustuv Business School

L e a d e r s h i p & B e y o n d.. Approved by AICTE, Govt. of India
Trimester-VI Subject Code-KBS632 Global Outsourcing and International HRM

Objective of the course: The objective of this paper is to understand the changing role of Human Resources and its impact on different organizations working at various levels. The basic motto is to make students aware of various HRM functions in international organizations. MODULE-1 No. of Hours- 7 International Business and IHRM: Approaches, Globalisation approaches, Globalisation and the strategies, use of Balanced Score card to bring out linkages among people, strategy and performance MODULE-2 No. of Hours- 7 IHRM framework: Difference between Domestic and International, International HR managers, IHRM trends and future Challenges MODULE-3 No. of Hours-8 Change Management model: Appreciating Change, Industry analysis, Executive change, Building change capability, Leadership and change MODULE-4 No. of Hours- 8 IHRM function: Recruitment & selection, Performance Management, Training and Development, compensation Management, Repatriation, Labour relations

Books for Reference: 1. 2. Punnett-International perspectives on Organisational Behaviour and Human Resource Management ,PHI Dowling and Welch- International Human Resource Management, CENGAGE Learning

Koustuv Business School

L e a d e r s h i p & B e y o n d.. Approved by AICTE, Govt. of India
Trimester-VI Subject Code-KBS633 Personal counseling and Stress management

Objective of the course: Stress is one of the most common words used in society today and a phenomenon that each one of us will experience at some point in our life. Stress affects people of all ages, professions and life situations. what do we do about stress in our lives? How do we deal with it? Prevent it? This course comes in. Working through the lessons in this course will help you understand the origins of your stress and provide you with a practical approach for reducing stress in your life and thus, improving your health and emotional well being. MODULE-1 No. of Hours- 4 Personal counseling: Introduction, Personal counseling: objectives of counseling, benefits of counseling MODULE-2 No. of Hours- 4 Counseling process: Process of counseling: sequential steps; effective counseling MODULE-3 No. of Hours- 7 Introduction to Stress management: Definition, concept and nature of stress. Stress types and social context of stress. The interplay of mind, body and behavior. MODULE-4 No. of Hours- 8 Distress: Distress from overload and under load. Anticipatory current and residual stress. Distress-related illness. Stress, wellness and health care reform Stress- related disorders MODULE-5 No. of Hours- 7 Managing Stress: Managing stress: strategies and methods. Health Buffers: exercise, nutrition, sleep, and healthy pleasures. Organizational practices.

Books Recommended: 1.Stress management by walt schafer 2.Stress management through ancient wisdom and modern science by Dr. Umesh Sharma 3.HRM Text& Cases- VSS Rao , Excel Pub

Koustuv Business School

L e a d e r s h i p & B e y o n d.. Approved by AICTE, Govt. of India
Trimester-VI Software Engineering MODULE 1 Computer based system engineering 6 Hrs. Introduction , faqs about software engineering emergent system properties systems and Their environment systems modeling the system engineering process system Procurement. Module 2 Software processes and software requirements 8 Hrs. Software process models, process iteration, software specification, software Design and implementation, software evolution functional and non-functional Requirements, user requirements, system requirements, the software requirements Document. Module 3 Design 8 Hrs. SUB. CODE-KBS-641

Architectural design : system structuring , control models, modular decomposition Object oriented design: objects and objects classes , an object oriented design Process Design evolution User interface design : user interface design principles, user interaction information Presentation User support, interface evaluation. Module 4 Verification and validation 8 Hrs. Verification and validation planning, software inspections, automated analysis, Defect testing, integration testing, object oriented testing, formal method And critical systems Reliability validation, safety assurance, security assessment

BOOKS RECOMMENDED

3. Software Engineering by Pressman; Publisher Tata Mcgraw Hill 4. Software Engineering by Sommerville; Publisher Pearson 5. An Integrated to Software Engineering by Pankaj Jalote; Publisher Narosa

Koustuv Business School

L e a d e r s h i p & B e y o n d.. Approved by AICTE, Govt. of India Trimester-VI
Structured Systems Analysis and Design Sub. Code-KBS-642

Module 1 Introduction to Systems Analysis and Design System Definition and concepts: General Theory systems, Manual and automated systems, Reallife Business Sub-Systems. System Environments and Boundaries. Realtime and distributed systems. Basic principles of successful systems. Approach to system development: Structured System Analysis and Design, Prototype, Joint Application Development. Role of Systems Analyst Role and Need of Systems Analyst. Qualifications and responsibilities. System Analysis as a Profession, Questionnaires, Presentations & Site Visits. Assessing Project. Module 2 Feasibility Study:Feasibility: Technical, Operational, Economic, Cost Benefits Analysis, Schedule, legal and contractual, Political. Modem Methods for determining system requirements: Joint Application, Development Program, Prototyping, Business Process Re-engineering. System Selection Plan and Proposal. System Development Life Cycle Introduction to Systems Development Life Cycle (SDLC). Various phases of SDlC: Study, Analysis, Design, Development, Implementation and Maintenance. Data Flow Tools, Developing Data Flow Diagrams, Features of a Data Dictionary, Application of Prototyping Model Module 3 Input and Output Design Classification of forms, Input/output forms design. User-interface design, Graphical interfaces. Standards and guidelines for GUI design. Basic File Terminology, Design of Database Interactions: Systems Development in a Database Environment, Entity Relationships, Process Modeling, logical and physical design, Conceptual Data Modeling: Entity Relationship Analysis, Entity-Relationship Modeling, DFD. Concepts of Normalization. , Process Description: Structured English, Decision Tree, Decision Tables. Documentation: Data Dictionary, Recording Data Descriptions. Module 4 System Documentation Systems documentation consideration: Principles of Systems Documentation, Types of documentation and their importance, Enforcing documentation discipline in an organization. CASE Tools Introduction to CASE Tools, Features, Advantages and Limitations of CASE Tools, Awareness about some commercial CASE Tools. BOOKS RECOMMENDED Systems analysis & Design by Elias M.Awad; Publisher Galgotia Analysis & Design Information Systems by James A. Senn; Publisher TMH System Analysis & Design by Don Yeats, Maura Shields, David Helmy; Publisher - MacMillan India Limited System Analysis and Design Methods by J.L.Whitten, Lonnie D.Bentley, Kevin C.Dittman ; Publisher Tata McGraw Hill System Analysis and Design: A Case Study Approach by R.J.Thierauf; Publisher- CBS Publisher & Distributors Introducing Systems Analysis by Steve Skidmore; Publisher BPB