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Recomandri bibliografice - Comunicare integrat de marketing

BELCH, George E.; Michael A. Belch (2004), Adverting and Promotion An Integrated Marketing Communications Perspective, sixth edition, Editura McGraw Hill BLYTHE, Jim (2005), Esenialul n Marketing, ediia a II-a, Editura Rentrop & Straton, Bucureti BRNZ, Aurel, .a. (1999), Auditul n marketing,Editura Ecran magazin, Braov BRUHN, Manfred (1999), Marketing: Noiuni de baz pentru studiu i practic, Editura Economic, Bucureti BUSCH, Rainer; Margarete Seidenspinner; Firtz Unger (2007), Marketing Communication Policies, Editura Springer CLOW, Kenneth E.; Donald Baack (2007, 2004), Integrated Advertising, Promotion, and Marketing Communications, third / second edition, Editura Pearson Prentice Hall De PELSMACKER, Patrick; Maggie, Geuens; Joeri, Van den Bergh (2004), Marketing Communications a European Perspective, second edition, Editura Prentice Hall FT (Financial Times) HAINE, Rosemarie (2008), Tipuri i tehnici de comunicare n organizaii, Editura Universitar, Bucureti HOFFMAN, K. Douglas (2006), Marketing Principles and Best Practices: Advantage Series, third edition, Editura Thomson KERIN, Roger A. (2007), Strategic Marketing Problems: Cases and Comments, eleventh edition, Editura Pearson Prentice Hall KITCHEN, J. Philip; Patrick, De Pelsmacker (2004), Integrated Marketing Communications: A Primer, Editura Routledge KOTLER, Armstrong (2003, 2005), Managementul marketingului, ediia a III-a / a IV-a, Editura Teora, Bucureti KOTLER, Armstrong (2003, 2004), Principiile marketingului, ediia a II-a / a III-a, Editura Teora, Bucureti KOTLER, Philip, .a. (2009), Marketing Management, Editura Pearson Prentice Hall LUCA, Gabriel-Petru; Ion, Verzea (2005), Managementul marketingului, Editura Tehnopress, Iai MUNTEANU, Corneliu, .a. (2006), Marketing: principii, practici, orizonturi, Editura Sedcom Libris, Iai MUNTEANU, Vasile A. (2006), Marketing: tiina i arta afacerilor, Editura TipoMoldova, Iai PAPUC, Mihai (2004), Tehnici promoionale, Editura Universitar, Bucureti PERREAULT, William D.; E. Jerome, McCarthy (2006), Essentials of Marketing: A GlobalManagerial Approach, 10th edition, Editura McGraw-Hill PIKE, Steven (2008), Destination Marketing: An integrated marketing communication approach, Editura Elsevier POPESCU, Ioana Cecilia (2002), Comunicarea n marketing concepte, tehnici, strategii, ediia a II-a, Editura Uranus, Bucureti
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PRUTIANU, tefan, .a. (2004), Inteligena Marketing Plus, ediia a II-a, Editura Polirom, Iai RANCHHOD, Ashok; Clin, Guru (2007), Marketing Strategies: A Contemporany Approach, second edition, Editura Prentice Hall ROSSIER, John R.; Steven, Bellman (2005), Marketing Communications theory and applications, Editura Pearson Hall SASU, Constantin; Radu, Andrie (2002), Comunicarea integrat de marketing, Editura F&F International, Gheorgheni SCHIMP, Terence A. (2003), Advertising, Promotion, & Supplemental Aspects of Integrated Marketing Communications, sixth edition, Editura Thomson South - Western SCHIMP, Terence A. (2007), Integrated Marketing Communications in Advertising and Promotion, seventh edition, Editura Thomson South Western SCHULTZ, Don E.; William A., Robinson; Lisa A., Petrison (2005), Esenialul despre promoii: cele 10 tehnici de baz i cum s le folosim, Editura Brandbuilders, Bucureti SHIMP, Terence A. (2003), Advertising, Promotion, & Supplemental Aspects of Integrated Marketing Communications, sixth edition, Editura Thomson South - Western SHIMP, Terence A. (2007), Integrated Marketing Communications in Advertising and Promotion, seventh edition, Editura Thomson South Western SHULTZ, D.E.; S. I., Tannenbaum; R. F., Lauterborn (1991), Integrated Marketing Communications, Editura NTC Business Books SMITH, P.R.; Jonathan, Taylor (2002), Marketing Communications An Integrated Approach, third edition, Editura Kogan Page STONE, Merlin; Alison, Bond; Eliyabeth, Blake (2006), Ghidul complet al marketingului direct i interactiv Cum s selectai, s dobndii i s pstrai clienii potrivii, Editura All, Bucureti VAREY, Richard V. (2002), Marketing Communication Principles and Practice, Editura Routledge WOOD, Marian Burk (2004), Marketing Planning: principles into practice, Editura Prentice Hall WOOD, Marian Burk (2005), The Marketing Plan Handbook, second edition, Editura Pearson Prentice Hall selecie realizat de drd. Crina Trifan