Carrefour S.A. is an international hypermarket chain headquartered in Levallois-Perret, France. Wal-Mart Stores, Inc.

, branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. Carrefour is known for selling more food than anyone else in France, and more total goods worldwide, second only to Wal-Mart. Credited with inventing the hypermarket, something larger than a supermarket, Carrefour sells a bit of everything with emphasis on low prices. It has 1395 hypermarkets at the end of 2009, the second largest retail group in the world in terms of revenue and third largest in profit after Wal-Mart and Tesco. Carrefour operates mainly in Europe, Argentina, Brazil, China, Taiwan, Colombia, Dominican Republic, and in Saudi Arabia, but also has shops in North Africa and other parts of Asia. In the past, almost all Carrefour stores had banners bearing the slogan "Quality for All." Now most in-store advertising is about price. Six months after Lars Olofsson became chief executive of French retailer Carrefour SA, his efforts to tame the problems that felled two of his predecessors are on display at a huge "hypermarket" south of Paris. Carrefour is testing a new strategy meant to restore Carrefour's low-price reputation among consumers who have come to see it as too expensive, especially amid the recession. Carrefour Marinopoulos is a Greek retailer. It was formed in 1999 as a 50-50 joint venture between the Greek Marinopoulos Group and the French Carrefour Group. It is the biggest retail chain in Greece in terms of both turnover and number of stores. As of 2008, the company operates over 300 stores. Until the late 1990s the Marinopoulos super markets were operated as Prisunic-Marinopoulos in cooperation with the 1997 closed french chain Prisunic. The mascot was called and was on all low cost products. Many fear the possibility of being expelled from the market simply because of the price difference. Huge and prosperous hypermarkets are able to purchase more units of one product and gain satisfying price discounts, selling the products at very low prices, or even dumping prices. Moreover, in some countries, such as Poland, they are being built almost in the center of the city, not on the outskirts, as it should be. It is obvious that in such situation, as inevitably happens, only sparse enterprising and inventive owners of small grocery shops will remain in the market9. marketing strategies of Carrefour can be explained as 1)Peneteration of developing markets in africa and the middle east where they are now the pinoeer of the hyper market segment due to the absence of large retailers. 2)Sell a lot at cheap rates to gain million of loyal customers and establish a shopping habit. 3)Own brands to compliment the protfolio of consumer goods, sold at discounted rates due to bulk buying from manufacturers. 4)Outlets are designed for a family experience. Women can bring their kids and men can sit and have a cup of coffee while their wives shop, thus enhancing the shopping experience for all the customers. 5)Advertising revloves around generous offers and bargains that attract the masses. The new store, Carrefour Wholesale Cash&Carry in Seelampur area of New Delhi is spread across 5,200 square meter and will house over 10,000 stock-keeping units to cater to professional businesses, institutions, restaurants and local retailers. Since the FDI policy in India does not allow foreign companies to open multi-brand retail stores in the

country, global retailers have opted for the cash-and-carry route to establish their presence here. India currently allows 51 per cent foreign direct investment (FDI) in single-brand retail and 100 per cent in the cash-and-carry segment, but none in multibrand retail.