INSTITUT DE FINANCE ET MANAGEMENT

MASTERS
MBA IN INTERNATIONAL BUSINESS MBA IN DIGITAL MARKETING

www.universiteifm.com

Discover

what make our business school different

A prestigious business school

IFM celebrates 40 years of success in business education. University IFM is currently charted under Swiss Law as an institute of higher education authorized by the Department of Education in the canton of Geneva. The programmes of University IFM in Geneva are accredited by a premier accreditation body (IACBE USA). Our MBA has been rated amongst the worlds best MBAs by the 2011 China Economic Review. IFM 's graduates follow outstanding careers in local and international companies. Our students benefit from a high level business education in one of the leading business shools.

A different approach
Our programmes combine an excellent mix of theory and practice. They are regularly updated by business experts. At IFM, you wont just learn about theories of management, finance or marketing, you will also get a personnal insight from experts. Our degrees integrate the principle of "learn by doing". Case-studies, group work, and simulations will give you the opportunity to apply your knowledge and practise new skills in a real-life business setting. At last but not least, regular meetings with managers and visit to world famous companies will complete this approach.

Small is beautiful
At IFM, we are a human size institution, where you receive personalized attention in a friendly environment. Small class sizes with a limited number of students provide an individualized approach and a better interaction between students and professors. Our academic advisor will give you close guidance during your whole studies and will help you in the research for your first internship or job. Our active student club enables you to join the numerous activities and outings organized throughout the academic year.

A renowned faculty
At IFM, you will find passionate teachers with exceptional skills and real-world business experience. 80% have a rich professional experience gained in international companies. They will share with you their broad and unique insights into business. They will encourage you to think critically and explore your academic interests. They are qualified, approachable, and competent. They also act as advisors and mentors during your IFM experience.

A urban campus
The university is located in a calm and prestigious building in the heart of the city of Geneva at the university and cultural area only 5 minutes from the lake. University IFM offers our students modern and functional premises with the latest computing technologies and high speed WIFI. Our specially designed classrooms are very comfortable. They are equipped with the latest multimedia systems and guarantee top quality courses. To discover our new student lounge...

A truly international environment

We are proud of our diverse student body, a bright group of students who hail from over 50 countries. You will exchange and broaden your culture with students from Europe, Latin America, Africa, Switzerland, Asia, North America or the Middle East. We are established in the heart of the most international city of Europe with 40% of its inhabitants coming from abroad. Geneva is an international centre and hosts 150 international organisations, numerous international banks and companies.

MBA in Digital Marketing

Master of Business Administration in Digital Marketing

In todays highly competitive global business environment, marketing is undergoing an intense transformation. The digital media and internet have a growing influence on the new approaches to marketing. This shift in buying and consumerism requires a close training designed for students who are interested in this new activity sector. Digital marketing forms a significant segment of e-commerce and is a constantly changing area, presenting marketers with new challenges and opportunities on a regular basis. To date, the emergence of digital technology has led to a revolutionary change in marketing, and by the end of this decade every facet of the marketing mix will have been radically challenged. This Masters degree is a unique and innovative programme. It reflects the needs of students who intend to work in the digital economy sector and it will provide them with the knowledge and skills required by the employers. This programme is particularly suited to candidates who want to develop a deeper understanding of new concepts. However, it is also an excellent grounding for any applicant who wishes to enter the field, offering a comprehensive grasp of digital marketing. You will grow, both professionally and personally, to reach your full potential. The programme structure provides a comprehensive examination of integrated marketing communications and consumer behaviour, and concentrates on Web Marketing and its metrics and evaluation, focusing on both theoretical concepts and practical digital marketing skills. After having studied the core subjects, the digital marketing specialization subjects will enable you to understand, develop and optimize the skills necessary to enter this new professional sector. This Masters programme will enable you to plan and measure the importance of digital marketing, to integrate the multi-channel marketing in the business development, to acquire the necessary know-how to concentrate and build e-customers loyalty, and to follow the business evolution in its new environment. As a graduate, you will have a unique combination of creative knowledge and business skills enabling you to take advantage of opportunities in found in portfolio-based careers, entrepreneurial ventures and in the established businesses that value creativity. Combine this with the ability to manage these creative ventures from a business perspective and you will be highly desirable to employers seeking to broaden their creative and business reach. The rapid emergence of digital marketing has left employers desperate for staff who understand how the internet revolution is reshaping their business and will continue to impact it.

MBA in International Business

Master of Business Administration in International Business

In todays global economy, many businesses are looking to expand into an international market. Global business is a crucial area for many companies, both large and small. Trying to run the international side of business can be a complex job that requires specialist skills and knowledge. There is such a wide range of opportunities available that someone with strong business skills and an international mindset should be able to easily find a job in a field that interest them. By completing accelerated one-year MBA curriculum, you will gain the tools, skills and knowledge you need to be successful in todays competitive business world. This programme prepares students to understand all key functions in international business. The aim of this MBA is to encourage the development of managerial and negotiation skills, analytical competence as well as a strategic approach in order to prepare the students for challenges linked to globalization. A deeper understanding of the geopolitical and sociocultural influence on exchange and investment is also emphasized. After having studied the core subjects, the international business specialization subjects will enable you to understand, develop and optimize the skills to start a career in this environment. The programme structure provides a comprehensive examination of managerial and international subjects such as marketing, finance, business and strategy. You will become familiar with some of the challenges you might face. Prospective managers need to be familiar with other markets, cultures, ethics and customs in order to be competitive and profitable in the emerging global economy and your International Business MBA will prepare you for this. The programme merges theory with practice. At IFM, you will find passionate teachers with exceptional skills and real-world business experience. They will bring you a practical and updated approach to management. Recognised managers will also share their experiences with you during company conferences. Companies are increasingly looking for candidates with the necessary competence and skills to work successfully internationally. You will be ready to move into the exciting area of global business management and enjoy a very rewarding and successful career with the skills and qualities that you will gain from doing an International Business MBA.

Programmes structure
Your understanding of the subjects covered and your ability to use the knowledge and skills gained will be enhanced through a variety of methods and strategies. Some of the key learning approaches that you will experience as a student in our MBA will include : Group work : Group work is recognized as vital in your development when looking forward to, or continuing in, a management role. You will be supported in learning how to form and maintain group cohesiveness to achieve clearly defined outcomes, such as a business report, a group presentation. Case studies : you will be presented with many different business case studies that reflect the reality of decision-making and problem-solving activities in todays business environment.

- the programme lasts one academic year - the programme contains 12 modules - two intakes per year : October and January - there are four courses a week - MBA classes are all given in English

Master of Business Administration (Core courses)

Entrepreneurship This course explores the characteristics of entrepreneurial opportunities. We will discuss the individual skills, energy, capital, and individual mind-set or psychology usually found in entrepreneurs. The venture planning process and the creativity, legal aspects, marketing, capital, and selection of associates are all discussed, as well as evaluation of risk factors. Class sessions will be interactive, and students will prepare cases. Human Resource Management This course will show how important the human factor is in the development of a firm's social strategies (recruitment, motivation and estimated management policies). The course also analyses the capacity to anticipate and adjust the different needs and resources for organisational change. Managerial Economics This course helps students to understand how a firm develops in a competitive structure, with the formation of the different economic balances: supply and demand on a market, price mechanism, cost of goods and services, production and price-market relation. Managerial Communication The course helps students realise how important communicating effectively is for future managers at all levels. The emphasis will be placed on practising some of the various forms of communication and in controlling their feedback mechanism. Managerial Marketing This course examines the different concepts of strategic marketing (buyer's behaviour, segmentation, positioning) and marketing mix (price, production, distribution, communication). Skills in this field help decision makers, especially in fixing business policies, distribution and management methods. Organizational Behaviour This course provides tools for understanding how organisations function, from individual behaviour (perception, attitude, personality, motivation) to group interaction (communication, conflicts, negotiation). Managerial Accounting This course offers an intensive study of financial statement analysis including the forces underlying the provision of financial statements, the properties of numbers derived from financial statement information, the environment in which these decisions are made, and alternative evaluation techniques. Managerial Finance This course provides a comprehensive coverage of the most significant topics in financial management. The course emphasises the time-value of money and relates each major financial decision to the goal of maximising the value of the firm.

International business (concentration)

International Finance The course examines the environment in which the international financial manager operates. Students examine the risk of doing business overseas and the means to minimise those risks. Foreign exchange risks, political risks, hedging, treasury trends and trade finance are discussed within this context. International Business This module is designed to develop an understanding of the nature and environment of international business with an analysis of international opportunities. The aim of the course is to provide managers with a broad, integrated, international focus and knowledge that they can use to improve their performance in multinational organisations. International Marketing This course examines the problems that firms encounter when they enter international markets. The texts and readings explore marketing problems facing point venture and multinational firms as well as exports and licences. A range of marketing activities is covered in the context of international operations. International Business Strategy This module is grounded on the fundamental principles of strategic management and focuses on strategy making in business corporations. Emphasis is on corporate and business level strategic analysis, strategy formulation and implementation. Strategic management emphasizes the determination and evaluation of environmental opportunities. The course will examine the firms environments, especially the international environment, using the tools of analysis.

Digital marketing (concentration)

Concepts of Digital Marketing This course aims at discovering the mains stakes of marketing in the fast-growing online marketing sector with a special emphasis on the new business models: mobile-phones, e-business, channels integration, search engine optimization, blogs, social networks, brand differentiation management. We will proceed to the study of the tools while taking into account the marketing mix and its integration into companies assets. Consumer Behaviour in Digital Marketing This course aims at understanding and identifying the new customers motivation in order to adapt the development of the marketing campaign. We will explain the purchase decision process throughout the social stratification, the concept of culture and the societal behaviour of the new consumer through business applications. Digital marketing strategy The goal of this course is to review different types of objectives, strategies and tactics related to digital marketing planning, and to review the range of strategic options facing a digital marketing manager. It also aims to set specific goals for digital marketing plans, select and define digital marketing strategies and to align digital marketing strategies with marketing and business goals. Analysis & Matrix in Digital Marketing The purpose of this course is to gain a mastery of the key area of digital technology, to control the online customers interaction and to analyze the digital media evolution matrix (web, e-mail, mobile phones), to measure the sessions, visits and purchases while taking the environment into account. This module gives an overview of best practices.

Admissions
Postgraduate requirements 1) A complete application Form with a 600 word motivation letter. 2) An official undergraduate university diploma: bachelor degree, licence, engineer or equivalent. (Certified copy in English) 3) Final university transcripts from undergraduate program certified in English. 4) A Resume / Curriculum Vitae stating relevant professional work experience 5) A letter of recommendation (from an employer or undergraduate professor) 6) Language : For non-native English speakers > an English proficiency test. 7) Copy of Passport and 4 Passport sized Photos 8) Non-Refundable Application Fee of Sfr. 150.-. 9) International student : proof of financial means Only completed admission files will be considered. It is recommended to have an interview with an admission officer. Language test requirements* The in-house IFM's English test. TOEFL score of 213 (CBT computer based test), TOEFL score of 89 (IBT internet based test) the TOEFL code for Universiry IFM is 8637. IELTS (minimum 5.5). Cambridge Advanced English Certificate. This requirement may be waived if the last three years of the student's education were in English. IFM reserves the right to request an English proficiency certificate at our discretion. You will find further information on www.universiteifm.com

Academic intakes The university offers 2 intakes a year : October and January. The Deadlines for admission and registration are published in our academic calendar. Students can submit their application before each start date, early submission is recommended. Applications will be considered on a rolling basis. Applications sent after the deadline, except in special cases, will be transferred automatically to the following entry. Information Processing timeframe The timeframe depends on the will and the motivation of the student to provide a complete file. Once the complete file is received, the admissions department sends an answer within approximately 15 days. Decision & acceptance letter The academic committee determines acceptance or refusal. Evaluation of the student's chances of success is part of the decision-making process. If you are admitted, you will receive an admission letter and a registration form. Pre-admission Students who will be receiving their diploma the same year as the chosen entry period can apply for pre-admission. They will only need to present their diploma to complete the application. The final decision will be taken upon receipt of the diploma or the attestation of completion.

International student admission The university welcomes students of more than 50 nationalities. Admission requirements The admission requirements are the same for all students. We do have extensive experience with applications from around the world and each application is carefully analyzed, considering results from other schools, professional experience, age etc. The decision for each admission is taken considering the capacity of the candidate to benefit from the training. Deadlines International students living outside of Europe: complete applications must be received at least 3.5 months before the chosen entry period. The University only starts its part of the visa procedure once the registration is finalized and financial matters are settled. The admission letter and the confirmation of registration letter do not allow the automatic obtention of a visa or residence permit. Financing International students living outside of Switzerland or in Switzerland for study matters must show evidence of sufficient financial means (letter and/ or bank statement)

Careers
The MBA at IFM allowed me to acquire a lot of new knowledge, essential for the continuation of my professional career. I benefited heavily from the education received by professors who have extensive professional and academic experience, as well as from the practical case studies carried out in groups." Moreno Centelleghe, HS Manager, Orgamol, fine pharmaceutical chemicals "The curricula of the MBA program was really exciting and challenging at the same time. The new teaching environment with the all the modern facilities was very attractive as well. The way the course was conducted by the professors was really motivating and made the dialogue and exchanges between us more productive and of mutual interest." Aliko Blerta, Project Operations Associate, United Nations Organized around classes with quantity limited students, the MBA program at IFM supports exchanges, not only between professors and students, but also between students themselves. Facing the rapidly globalization of the markets, the MBA education at IFM provides essential keys of understanding.Thank you again for allowing me to profit from these excellent resources . Eric Bara, Marketing Director, Timac The education I received at IFM has helped me a lot to first of all give me an orientation of what I would like to do and secondly, the practical approach IFM follows has provided me with valuable information helping me every day in my professional career. Julian Strosek, Consultant, Candidus Management Consulting "In my opinion, the MBA courses was most valuable learning experience in my career. I feel that I have received full value-added learning from University IFM. I really can't tell you how your program has helped me look at things differently with more perspective in my work. " Nicolas Katsis, Corporate Key Account Manager, Swisscom Solutions Ltd "I enjoyed the very open-minded and rich interaction with the classmates and professors during my MBA at IFM. The knowledge acquired in several courses could readily be used on my new job responsibilities." Dr. Patrick Furrer, Deputy Director, Euresearch "When I started at IFM I had already an interesting position in trading company and long experience behind... The university helps to fill the gaps and see the same activities differently." Alla Ferreiro Hermida, Director, Union Bank of Switzerland, Trade finance dept "My MBA gave me the opportunity to put myself on the forefront dealing with our daily business issues. Today I have the overall picture I always wanted to get. My MBA covered the missing gaps and linked the different business topics together, leading me in a very interesting experience." Charles Delaloye, ABB Industrie AG, Sales Manager Worldwide The quality of the professors give it a high academic level with their strong business experience and abilities. IFM provides you with the keys to success! Denis Mocellin, Business Analyst, Carrefour France "My MBA has helped me in my day to day manager tasks. Reflexion and the capacity to take a step back, allowing us to gain a bigger picture of the solutions to bring to a company. Internationalisation, the emergence of new markets have and will upset business models and our ways of working. The IFM MBA brings strong basis to face challenges that await for us." Yannick Theler, Ubisoft, Vice-president China more testimonials available on our website.

IFM MBA Graduates follow outstanding careers

THE KEY FOR FUTURE MANAGERS

35 rue des Bains 1205 Geneva, Switzerland Tel. +41 (0) 223222580 Fax. +41 (0) 223222585 info@universiteifm.com www.universiteifm.com

Information contained in this brochure is a correct description of University IFM programmes at the time of printing (April 2011), however this document is not contractual and the University reserves the right to make modifications without prior notice. Texts, logos and images of this brochure are protected by copyright, University IFM. Printed by Full Print Sarl : www.fullprint.ch