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Question # 2 Relationship marketing is also known as: Select correct option: Brand marketing Value marketing Loyalty marketing Experiential marketing Question # 3 Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, What is the buyer really buying? Select correct option: Augmented product Actual product Core benefit Specialty product
Question # 4 Retailers are considered under which of the following environment? Select correct option: Broad Weak Task Competitive Question # 5 o A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process?
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Question # 7 Which of the following is NOT a part of broad environment? Select correct option: Economy Demographics Technology Corporate culture
Question # 8 In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage? Select correct option: Interest Trial Awareness Evaluation Question # 9 Which of the following is NOT a force in the macro environment? Select correct option: Cultural Political Economic Supplier
Question # 11 Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option: Material and parts Consumer products Industrial products Capital items
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Question # 13 The consumers estimate of the products overall capacity to satisfy his or her needs is called: Select correct option: Product Cost Product Value Product need Product Satisfaction
Question # 14 ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option: Place Price Promotion Product
Question # 15 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option: Financial summary Executive summary Situation analysis Appendix
Question # 15 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option:
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Question # 18 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Select correct option: Marketing advantage Sustainable competitive advantage Core competency Competitive advantage Question # 19 Tight cost control is associated with which of the following strategy? Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy
Question All of the following are the examples of unsought goods EXCEPT: Select correct option: Course books
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Question Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option:
Question Buying and selling of mass consumer goods and services comes under which of the following markets? Select correct option:
Question Many companies prefer to follow rather than challenge the: Select correct option:
Question The consumers estimate of the products overall capacity to satisfy his or her needs is called: Select correct option:
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Question Which of the following is NOT a type of vertical integration? Select correct option:
Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration
Question Identify the products that the customer usually buys frequently and with a minimu m of comparison and buying effort. Select correct option:
Question Which of the following BEST describes the consumers preference for products that are widely available to them? Select correct option:
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Why to launch the product? How to launch the product? Where to launch the product? When to launch the product?
Question # 10 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Select correct option:
Question A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Select correct option:
Question Which of the following is NOT a part of consumer adoption process? Select correct option:
Convenience Trail
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Question Which of the following is NOT a force in the macro environment? Select correct option:
Question Which of the following is included in task environment? Select correct option:
Question Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment. Select correct option:
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Question Which of the following market dominance strategy involves less risk of competitive attacks? Select correct option:
QuestionThe loyalty marketing focuses on establishing long term relationship between: Select correct option:
Company and retailer Retailer and customer Retailer and consumer Cmpany and customer
Question At which of the following stage of consumer adoption process the consumer decides whether to use the product or not? Select correct option:
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Time Left
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Total Marks: 1 Which of the following is also called an Export market? Select correct option:
Consumer market
Business market
Global market
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Time Left
86 sec(s)
Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option:
Convenience
Unsought
Specialty
Durable
Time Left
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Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option:
Shifts in unemployment
Foreign imports
Time Left
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Business markets
Global markets
Consumer markets
Government markets
Time Left
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Total Marks: 1 Which of the following is NOT a part of broad environment? Select correct option:
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Demographics
Technology
Corporate culture
Time Left
88 sec(s)
Total Marks: 1 Which of the following firms emphasis on products benefits to the customers rather than on product attributes. Select correct option:
Product oriented
Market oriented
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Production oriented
Time Left
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Total Marks: 1 Which of the following is NOT a type of vertical integration? Select correct option:
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Total Marks: 1 Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities? Select correct option:
Time Left
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Total Marks: 1 Which of the following is NOT included in product decisions? Select correct option:
Styling
Brand name
Warehousing
Packaging
Time Left
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Total Marks: 1
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Differentiation strategy
Time Left
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Total Marks: 1 In the _____, the firm faces a trade-off between high market share and high current profit. Select correct option:
Introduction stage
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Maturity stage
Decline stage
Time Left
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Total Marks: 1 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Select correct option:
Marketing advantage
Core competency
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Time Left
88 sec(s)
Total Marks: 1 Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features? Select correct option:
Product
Price
Promotion
Place
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88 sec(s)
Total Marks: 1 Which of the following is a controllable factor for marketers? Select correct option:
Competition
Technology
Corporate culture
Economy
Time Left
85 sec(s)
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Question The purchase of which of the following items is least likely to be affected by demographic factors? Select correct option: Car Furniture Computer Sugar Question # 3 Which of the following is used to test the customer preference about the new product design? Select correct option: Concept testing Conjoint analysis Beta testing Business Analysis Question Identify the type of packaging for ice creams. Select correct option: Primary packaging Secondary packaging Transport packaging Decorative packaging
Question Which of the following is NOT a purpose of a marketing plan? Select correct option: It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control Question # 6 Which of the following is Not a component of a marketing plan? Select correct option:
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Question # 2 of 20 ( Start time: 04:54:48 PM ) Total Marks: 1 The purchase of which of the following items is least likely to be affected by demographic factors? Select correct option:
Car Furniture Computer Sugar Question # 3 of 20 ( Start time: 04:55:18 PM ) Total Marks: 1 Relationship marketing is also known as: Select correct option:
Brand marketing Value marketing Loyalty marketing Experiential marketing Question # 4 of 20 ( Start time: 04:55:47 PM ) Total Marks: 1 A product is showing rapidly rising sales and profits are also high. Identify the product is at: Select correct option:
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Product Price Distribution Promotion Question # 6 of 20 ( Start time: 04:57:41 PM ) Total Marks: 1 Which of the following is the first step in the new product development process? Select correct option: Idea generation Idea development Idea screening Idea testing Question # 7 of 20 ( Start time: 04:58:09 PM ) Total Marks: 1 Which of the following gives the exact position of a companys product with respect to market? Select correct option:
Market analysis Consumer analysis Macro analysis Micro analysis Question # 8 of 20 ( Start time: 04:58:40 PM ) Total Marks: 1 Which of the following is also called an Export market? Select correct option:
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Economy Technology Media Promotion Question # 10 of 20 ( Start time: 05:00:52 PM ) Total Marks: 1 Which of the following emphasizes on profit margins rather than revenue? Select correct option:
Market leader Market challenger Market nicher Market follower Question # 11 of 20 ( Start time: 05:01:25 PM ) Total Marks: 1 Whichof the following 4Ps of marketing mix involves decisions regardingbrand images, sizes, warranties, returns, designs and features? Select correct option:
Product Price Promotion Place Question # 12 of 20 ( Start time: 05:02:33 PM ) Total Marks: 1
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Additional cost is associated with which of the following strategy? Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy nancial summary of a marketing plan includes all EXCEPT: Select correct option: Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions Which of the following is NOT a part of consumer adoption process? Select correct option: Convenience Trail Evaluation Interest Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option: Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports Core competency guides a firm recombining its abilities in response to demands from the: Select correct option: Retailer Wholesaler Environment
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Which of the following is NOT included in product decisions? Select correct option :
Styling
In the product adoption process, the consumer is stimulated to seek information about the
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Question No: 51 ( Marks: 1 ) - Please choose one Which of the following brands is created specifically to counter a competitive threat? All Mid Term Solved Material of MKT501 Premium brand Economy brand Fighting brand Corporate brand page#36 Question No: 52 ( Marks: 1 ) - Please choose one
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Decreasing distribution of the product introducing the new usage of the product eliminating some features of product Increasing cost (Marks: 1) - Please choose one (page 19) Question No: 96 Process engineering skills are required for the successful implementation of which of the following strategy?
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Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy ( Marks: 1 ) (page 20) Question No: 97 - Please choose one Any tangible thing that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called: Service Product (page 23) Demand Idea Question No: 98 ( Marks: 1 ) - Please choose one Luxury products, such as Rolex watches, are also known as: Shopping product All Mid Term Solved Material of MKT501 Convenience product Emergency product Specialty product Question No: 99 ( Marks: 1 ) - Please choose one Aggressive pricing is associated with which of the following stage of product life cycle? Introduction Growth Maturity Decline
B. Growth Stage The second stage of the product life cycle, growth, is characterized by rapid increases in sales and competitors appear. Profit usually peaks during the growth stage as the result of more competitors and more aggressive pricing. http://360canadacom.blogspot.com/2010/03/product-life-
cycle.html Question No: 100 ( Marks: 1 ) - Please choose one All of the following are the sources of idea for new product development EXCEPT: Government agencies (page 27) Competitors Suppliers Customers Question No: 101 ( Marks: 1 ) - Please choose one
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Innovation adoption process Innovation diffusion process Adoption process New product recognition ( Marks: 1 ) (page 32) Question No: 104 - Please choose one Which of the following is essential requirement for medicines and drugs? Secondary packaging Primary labeling Decorative packaging Mandatory labeling Question No: 105 ( Marks: 1 ) - Please choose one Which of the following is less likely to damage reputations of a brand if a new product fails? Brand extension branding Individual branding Overall family branding Line family branding Brand extension branding Means you already have brand and it is liked by consumers then you made extensions in that brand and modify your product and in this way made a new product of same brand. for example: I was doing the business of black tea, let suppose Yellow Lebel is my brand name, and its very well known and people like my brand then I thought about green tea and start business of green tea with the same brand name.
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Co-brand Private brand Manufacturer's brand Licensed brand ( Marks: 1 ) - Please choose one Question No: 111 Which of the following is also known as functional branding?
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Premium Cooperative Effective Efficient ( Marks: 1 ) (page 39) Question No: 114 - Please choose one Geographic pricing is also known as:
Skimming pricing Zone pricing Psychological pricing Penetration pricing (sure) Question No: 115 ( Marks: 1 ) - Please choose one Which of the following is a pricing technique used by retailers? Costpush pricing Cost-plus pricing (page 41) Demand- push pricing Demand- pull pricing Question No: 116 ( Marks: 1 ) - Please choose one Which of the following method is mostly used in the retailing?
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Courier service Online shops Self-service Counter-service (page 41) All Mid Term Solved Material of MKT501 Question No: 117 (Marks: 1) - Please choose one Market price is also known as: Effective price List price Retail price Wholesaler price Question No: 118 ( Marks: 1 ) (page 43) - Please choose one A company wants prompt payment from the customers. What type of discount will be suitable for the company? Seasonal discount Trade discount Quantity discount Cash discount (page 43) Question No: 119 ( Marks: 1 ) - Please choose one A seller wants payment from buyer within 10 days of sales (whereas customer can made payment within 30 days) and offers 4% discount if payment is made within 10 days. What type of cash discount will be suitable? 4/10 net 30 (page 43) 10/4 net 30 10/30 net 4 4/30 net 10 Question No: 120 (Marks: 1) - Please choose one Which of the following markets involve decisions such as: what country to enter in, how to enter, how to adopt their product and services and how to price?
Consumer markets Business markets Global markets Non profit markets ( Marks: 1 ) (page 2)
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Product Price Placement Promotional (sure) Question No: 123 ( Marks: 1 ) - Please choose one Customer cost will be considered as which of the following Ps of marketing mix? Product Price http://www.foodexportalliance.org/eweb/DynamicPage.aspx?Site=miatco& WebKey=f5b773e5-593b-4d57-a453-5d80a59a9e7f Place Promotion Question No: 124 ( Marks: 1 ) - Please choose one Which of the following elements of marketing mix directly affects the value of sales?
Price Place Promotion Product ( Marks: 1 ) - Please choose one Question No: 125 The basic human requirement defines which of the following?
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Company and retailer Retailer and customer Retailer and consumer Company and customer ( Marks: 1 ) - Please choose one Question No: 128 Which of the following is NOT a technique used by marketers to understand the customers?
Focus group Commercialization Web and telephones Surveys ( Marks: 1 ) - Please choose one Question No: 129 Which of the following is NOT an example of unsought goods?
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Which of the following strategies requires premium pricing? Target market strategy Market segmentation strategy Differentiation strategy Cost leadership strategy ---- 2 ( ---Which of the following is NOT a part of a broad environment? Economy Corporate culture Technology Demographics ---- 3 ( ---Products that are usually purchased due to adversity and high
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---- 20 ( ---Which of the following price is very close to the maximum that
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---- 28 ( ---Which come(s) under the category of new product? New product lines Product improvements Cost reductions All of the given options ---- 29 ( ---During which stage of new product development the firm considers profitability? Idea generation Beta-testing Business analysis Product development ---- 30 ( ---An elaborated version of the idea expressed in the meaningful consumer terms, describes which of the following? Product screening Product test Product concept Product idea ---- 31 ( ---Identify the stage of product life cycle in which sales are at peak. Introduction Growth Maturity
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Late followers
---- 37 ( ----
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Question No: 1 ( Marks: 1 ) - Please choose one The marketing plan is one of the most important outputs of: Business plan Marketing process Production process Selling plan Question No: 2 ( Marks: 1 ) - Please choose one A market leader firm can expand the total market through: Decreasing distribution of the product Introducing the new usage of the product Eliminating some features of product Increasing cost Question No: 3 ( Marks: 1 ) - Please choose one
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Primary packaging g Transport packaging Decorative packaging stion No: 7 ( Marks: 1 ) - Please choose one Que Packaging used for the ice creams is an example of which of the following? Decorative packaging Transport packaging Secondary packaging Primary packaging Question No: 8 ( Marks: 1 ) - Please choose one Which of the following marketing mix element generates revenue? Promotion Price Place Product Secondary packagin
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Desire Need Utility Motive Question No: 24 ( Marks: 1 ) - Please choose one In a television advertisement a group of teenagers is searching for some cold drinks to quench their thrust. In their searching they find a shop and they purchase the soft drinks. he selection of cold drink appeals to consumers _________ for liquid and attempts to T _ for the advertised product. shape consumers ________ ces Wants, needs Needs, wants Want, preference uestion No: 25 ( Marks: 1 ) - Please choose one Q Which of the following is the part of implementation section of marketing plan? Critical path analysis Physical distribution Competitor indexing Brand equity Question No: 26 ( Marks: 1 ) - Please choose one Needs, preferen
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e Question No: 7 ( Marks: 1 ) - Please choose on Some companies want to maximize their market share and believe that higher sales ______. volume will lead towards __________ and _________ Low unit cost and higher short-term profits High unit cost and higher short-term profits High unit cost and higher long-term profits Low unit cost and higher long-term profits Please choose one Question No: 8 ( Marks: 1 ) Which of the following relating to price is considered as a key element in the marketing mix? The generation of total revenue Quality and cost controls The speed of an exchange The size of the sales force Marks: 1 ) - Please choose one Question No: 9 ( A seller wants payment from buyer within 10 days of sales (whereas customer can made ays) and offers 4% discount if payment is made within 10 days. payment within 30 d at type of cash discount will be suitable? Wh 4/10 net 30 10/4 net 30 10/30 net 4 4/30 net 10 Question No: 10 ( Marks: 1 ) - Please choose one
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s: 1 ) - Please choose one Question No: 12 ( Mark When a company produces a product in response to consumer demand, it represents ch one of the following concepts? whi Selling concept Production concept concept Marketing concept
Customer
( Marks: 1 ) - Please choose one Question No: 13 Marketing starts with which of the following 4Ps? Product Price Place Promotion Question No: 14 ( Marks: 1 ) - Please choose one Which of the following best describes the definition of marketing mix? The way product is priced The way product are arranged in the stores The way business elements are combined to meet the needs of customers e products in the market The way business distribute th
s: 1 ) - Please choose one Question No: 15 ( Mark In which section of the marketing plan you would find the detailed information about the mpetitors? marketing environment, market trends, customers and co Situation analysis ackground Product/market b egies Marketing strat Market analysis stion No: 16 ( Marks: 1 ) - Please choose one Que The companies who adopt focus strategy are called:
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s: 1 ) - Please choose one Question No: 17 ( Mark When General Motors provides payments or price reductions to its new car dealers as ards for participating in advertising and sales support programs, it is granting which rew of the following discount/allowance? Trade discount Functional discount Quantity discount wance Promotional allo se choose one Question No: 18 ( Marks: 1 ) - Plea The future isnt ahead of us, it has already happened. This sentence is closely related hich of the following concept of marketing? to w Marketing Mix Marketing for the millennium t in marketing and innovation
arks: 1 ) - Please choose one Question No: 19 Which of the following is a charasteristic of market oriented firms? Company focus Competitor focus Customer focus Product focus Question No: 20 ( Marks: 1 ) - Please choose one A good definition of marketing should include: Production output Only for profit organization Distribution of goods and consumer segments Accounting and financial management
hoose one Question No: 21 ( Marks: 1 ) - Please c Which of the following is the set of controllable variables that constitute the marketing classified according to four major decision areas? mix Product, place, person, and promotion Product, price, promotion, and place Promotion, policy, price and person Place, person, promotion, and policy 2 ( Marks: 1 ) - Please choose one Question No: 2
These objectives are often the most suitable when firms operate in a market dominated by a or competitor and where their financial resources are limited. maj
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Question No: 23 ( Marks: 1 ) - Please choose one The promotional burden falls primarily on the manufacturer of: Convenience goods Shopping goods Specialty goods Health supportive goods Question No: 24 ( Marks: 1 ) - Please choose one Which of the following is a characteristic of the products growth stage? Competitors are attracted High prices are established s First buyers make initial purchase Sellers exhaust their inventory ease choose one Question No: 25 ( Marks: 1 ) A modification of the product offering is referred to as: A product improvement strategy A product segmentation strategy ement strategy A new product development - Pl
A market improv
rks: 1 ) - Please choose one Question No: 26 ( Ma A firm develops checklists to determine whether product ideas should be eliminated or wing? subject to further consideration during which of the follo Idea generation Business analysis Idea screening Idea evaluation Question No: 27 ( Marks: 1 ) - Please choose one During the business analysis stage, consideration of the product idea prior to its actual development is called: Business analysis Idea screening Concept testing Commercialization - Please choose one Question No: 28 Pricing as a marketing mix variable currently ranked as: ( Marks: 1 )
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mmon reason of decline in the product Which of the following is NOT a co ? sales (a) Competition increases chnology advances (b) Te (c) Consumer tastes change se in product demand (d) Increa Q8 ged in new product development process. After ABC Company is enga idea ng, concept development and going through the generation, screeni business sis. Identify the next step of the company. analy (a) Consumer testing page 27) (b) Beta testing ( (c) Alpha testing ent testing (d) Home-placem Q9 ith what groups do firms conduct concept testing for new products? W mpetitors (a) Co (b) Target customers ) Employees (c (d) Focus groups Q10 oduct into the market is called: Introducing a new pr (a) Commercialization (page 28) erimenting (b) Exp (c) Beta testing (d) Test marketing Q11
in launching a new product, which To coordinate many activities involved of the ing can be used by the marketers? follow (a) Consumer path scheduling
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f the ABC Co., a major Swedish multinational, provides an example o wer of po ckaging and customer thinking. ABC Co. is involved in innovative pa which of types of packaging that enables milk, fruit juice, and other the following uted without refrigeration? perishable liquid foods to be distrib (a) Boxes (b) Blister packs ) Cartons (c eated) (d) Aseptic packages (rep Q14 creams is an example of which of the Packaging used for the ice following? (a) Transport packaging ckaging (b) Decorative pa (c) Secondary packaging ary packaging (d) Prim Q15 f the following is a name, term, sign, symbol, design, or a Which o on of combinati ervice? these, that identifies the product or s bel La and Co-br Brand Product i/Brand http://en.wikipedia.org/wik
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(b) Brand extension (page 37) ) Multibrands (c ding (d) Co-bran Q18 is a brand created and owned by a larg retailer of a Which of the following hasing in large quantity from manufacturer? product after purc Co-brand te brand (page 36) Priva Manufacturer's brand Licensed brand Q19 he right to use brand name to other company for ABC Company sells t nonpany is following: competing product the com (a) Brand licensing (page 37) o-branding (b) C anding (c) Family br ) Individual branding (d
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(b
stly used in the retailing? mo (a) Online shops (b) Courier service (c) Self-service ) (d) Counter-service Q23
(page 41
of the following is NOT an objective of discounts? Which (a) Move out-of-date stock (b) Reward competitors (page 43) customers (c) Reward valuable -term sales (d) Increase short Q24 anies reduce price for bulk purchases. To which of the Some times comp ing would this statement hold TRUE? follow Seasonal discounts scounts Trade di Quantity discounts (page 44) iscounts Cash d Q25 at ABC Furniture Store is informed that if he/she will increase The buyer his/her teen mattress sets to twenty, she will receive a 14 percent recent order of fif price
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t price is also known as: Marke (a) List price rice (b) Retail p (c) Effective price (page 43) olesaler price (d) Wh Q27 m buyer within 10 days of sales (whereas A seller wants payment fro customer ent is can made payment within 30 days) and offers 4% discount if paym made 10 days. What type of cash discount will be suitable? within (a) 4/10 net 30 (page 43) ) 10/4 net 30 (b (c) 10/30 net 4 (d) 4/30 net 10 Q28 EXCEPT: All of the following conditions favor setting a penetration price
arket is highly price sensitive (b) The m (c) The products quality and image supports the price ourages actual and potential competitors (d) The low price disc Q29 oduce a new product with the goal of quickly Mr. Ahmed wants to intr gaining ultant, you would recommend which of the mass-market share. As a cons following strategy? ) Market-penetration (a ) Market-skimming (b chological pricing (c) Psy (d) Cost-orientated pricing
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achieve jective? this ob (a) Cost- oriented pricing (b) Skimming pricing (c) Premium pricing (d) Penetration pricing (page 45) Q31 quire developing a superior product and Which of the following markets re ing along with continuous advertising? packag (a) Global markets fit/government markets (b) Non pro (c) Business markets ) Consumer markets(page 2) (d Q32 llowing 4Ps of marketing mix involves in decisions Which one of the fo regarding unts, allowances and payment periods or credit terms? list prices, disco (a) Product age 4) (b) Price (p (c) Place ) Promotion (d Q33 ing 4Ps of marketing mix involves in decisions Which of the follow regarding ge, assortments, locations, inventories or transports? channels covera (a) Product ) Place (page 4) (b ) Price (c Promotion (d) 34 Q hich of the following are value maximizers? W
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(a) Customers (b) Sellers (c) Marketers (d) Manufacturers Q35 Which of the following firms emphasizes on products benefits to the customers product attributes? rather (a) Market oriented (page 6) (b) Sales oriented ) Product oriented (c (d) Production oriented Q36 customer dislikes a product and talks against the The phenomenon, when a product, is termed as: (a) Unfavorable environment ) Propaganda (b (c) Bad mouth (page 8) (d) Bad impression Q37 NOT a distribution decision? Which of the following is (a) Inventory management l selling (page 14) (b) Persona (c) Warehousing (d) Distribution centers Q38 farm in order to reduce the risk If a bakery business bought a wheat associated e dependency on flour. Identify the type of integration. with th (a) Backward vertical integration ion (b) Balanced vertical integrat n (c) Forward horizontal integratio (d) Forward vertical integration Q39 one of the following strategies emphasizes on brand image? Which (a) Cost leadership strategy nce strategy (b) Market domina
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Time: 60 min Question No: 1 ( Marks: 1 ) - Please choose one e first step in writing a marketing plan?
Which of the following is th
Executive summary (page 15) Market analysis Executive Summary als and
ry of the plans most important Go The Plan should open with a brief summa
y 5 % or
reduce expenses b
say will enter UK market this year etc. Question No: 2 ( Marks: 1 ) - Please choose one can expand the total market through:
A market leader firm
roduct
Decreasing distribution of the p
e product (repeated)
f th Introducing the new usage o
f product
es o Eliminating some featur
strategy
tegy
tion stra Differentia
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Luxury products, such as Rolex watches, are also known as: Shopping product Convenience product Emergency product
Specialty product
hase effort. Examples include specific brands and types of cars, highpriced
special purc
legal specialists. Question No: 6 ( Marks: 1 ) - Please choose one ciated with which of the following stage of product life cycle?
Aggressive pricing is asso
Introduction )
Growth (page 18
Maturity Decline Question No: 7 ( Marks: 1 ) - Please choose one for new product development EXCEPT:
All of the following are the sources of idea
equired in commercialization?
Which of the following is NOT a decision r
Why to launch the product? (page 31) How to launch the product? Where to launch the product? When to launch the product? The decisions required are: E PRODUCT?
WHEN TO LAUNCH TH
H THE PRODUCT
HOW TO LAUNC
arket?
products reach the m
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Late majority Early majority Late adopters Question No: 10 ( Marks: 1 ) - Please choose one f idea from the source of invention to the ultimate
Which of the following is the spread o
user or consumers? Innovation adoption process Innovation diffusion process (page 33) Adoption process n
New product recognitio
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fails? branding
Brand extension
ing
Individual brand
nding
Overall family bra
Line family branding Question No: 13 ( Marks: 1 ) - Please choose one cost more than other products in the category?
Which of the following brands
page 36)
Premium brand (
Economy brand Fighting brand Corporate brand o: 14 ( Marks: 1 ) - Please choose one
Question N
ding
Premium bran
rand name is used for several related products, this is referred to as Family
When one b
branding. Question No: 15 ( Marks: 1 ) - Please choose one ing types of packaging?
Gift baskets are the example of which one of the follow
Decorative (repeated) Secondary Shipping Primary Question No: 16 ( Marks: 1 ) - Please choose one Which of the following is the packaging objective, in which small products are grouped together in one package for the reasons of efficiency? Information transmission Agglomeration (page 34) Physical protection Theft reducing gglomeration - Small objects are typically grouped together in one package for reasons
A
efficiency. For example, a single box of 1000 pencils requires less physical handling
of
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s brand
Manufacturer'
Licensed brand uy products in bulk from manufacturers and put their own brand
When large Retailers b
name on them, this is called Private Branding, store brand, or private label. Question No: 18 ( Marks: 1 ) - Please choose one Which of the following is also known as functional branding? Economy branding Co-branding
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t or price features
heavily on produc
Not sure. Question No: 19 ( Marks: 1 ) - Please choose one of which of the following?
Tarang milk is an example Corporate brand
and
Family br
Question No: 20 ( Marks: 1 ) - Please choose one se to the maximum that customers are happily
Which of the following price is very clo
ay?
and readily willing to p
Premium Cooperative Effective Efficient Question No: 21 ( Marks: 1 ) - Please choose one lso known as:
Geographic pricing is a
Skimming pricing Zone pricing (page 38) Psychological pricing Penetration pricing Question No: 22 ( Marks: 1 ) - Please choose one ing is a pricing technique used by retailers?
Which of the follow
Which of the following method is mostly used in the retailing? Courier service 4 Online shops Self-service (page 41) Counter-service lf-service, many shops offer counterEven though most retailing is done through se
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.g.
service items, e
(page#41 handout) Question No: 24 ( Marks: 1 ) - Please choose one Market price is also known as: Effective price (page 44 List price Retail price Wholesaler price effective price) is the amount actually paid.
The market price (also called
Question No: 25 ( Marks: 1 ) - Please choose one A company wants prompt payment from the customers. What type of discount will be suitable for the company? Seasonal discount nt
Trade discou
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What type of cash discount will be suitable? 4/10 net 30 10/4 net 30 10/30 net 4 4/30 net 10 ay within 30 days, but will receive a 4% discount if they pay
this means the buyer must p
to enter, how to adopt their product and services and how to price? r markets
Consume
or credit terms?
prices, discounts, allowances and payment periods
Product 5 repeated)
Price (
strategy? t
Produc
Price Placement Promotional Question No: 30 ( Marks: 1 ) - Please choose one cost will be considered as which of the following Ps of marketing mix?
Customer
t
Produc
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Price Place Promotion Product Question No: 32 ( Marks: 1 ) - Please choose one irement defines which of the following?
The basic human requ
page 4)
Need (
d
Deman
Want Satisfaction Question No: 33 ( Marks: 1 ) - Please choose one uy the product leads towards which of the following?
Willingness and ability to b
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onsumer
Retailer and c
Company and customer (page 4) lationship Marketing focuses on establish and building long term relationship between
Re
hones
Web and telep
Surveys Question No: 36 ( Marks: 1 ) - Please choose one OT an example of unsought goods?
Which of the following is N
olicy
Insurance p
(page 9 ,25)
Course book
need
Stated
not sure Question No: 38 ( Marks: 1 ) - Please choose one are related to which of the following?
Order processing decisions
Product Price )
Distribution (page 14
Inventory management Personal selling (page 14) Warehousing Distribution centers Question No: 40 ( Marks: 1 ) - Please choose one If a bakery business bought a wheat farm in order to reduce the risk associated with the dependency on flour. Identify the type of integration. Backward vertical integration tegration
Balanced vertical in
n
Forward horizontal integratio
ay own a tire company, a glass company, and a metal company. Control of these three
m
ubsidiaries is intended to create a stable supply of inputs and ensure a consistent quality
s
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ION
MIDTERM EXAMINAT
strategy?
following marketing mix
Product decisions 6)
Price decisions (PAGE 1
Place decisions Promotion decisions Question No: 2 ( Marks: 1 ) - Please choose one re the types of:
The building, holding, and harvesting a
Market dominance strategy Question No: 3 ( Marks: 1 ) - Please choose one of a competitor?
Which of the following attacks the vulnerable part
Market leader )
Market challenger (PAGE 19
Market nicher Market follower Question No: 4 ( Marks: 1 ) - Please choose one uld
The strategy which involves creating a product that s perceived as unique and sho i
gy (PAGE 20)
Differentiation strate Cost leadership strategy
Question No: 5 ( Marks: 1 ) - Please choose one Presenting the product concept to appropriate target consumers and getting their reactions, describes which of the following options?
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Concept development Concept testing (PAGE 7) Commercialization Concept trial Question No: 6 ( Marks: 1 ) - Please choose one Which of the following is the packaging objective, in which small products are grouped together in one package for the reasons of efficiency? Information transmission Agglomeration (PAGE 34) Physical protection 1 Theft reducing Question No: 7 ( Marks: 1 ) - Please choose one Which of the following marketing mix element generates revenue? Promotion
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Loss leader ref http://business.yourdictionary.com/multiple-unit-pricing Question No: 29 ( Marks: 3 ) Explain the psychology behind a price of Rs9.99 instead of Rs10.00. Question No: 30 ( Marks: 3 ) Mandatory labeling is still a debatable issue yet in the labeling of product. What should you say to in favor of mandatory labeling? Question No: 31 ( Marks: 5 ) List any five characteristics of a good brand name. Question No: 32 ( Marks: 5 ) Suppose a new detergent has been introduced in the market. List down the stages after which it will enter in the customers buying preference list? 5