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RICH REAL ESTATE AGENT, POOR REAL ESTATE AGENT

% Difference Between Rich & Poor

Average Real Estate Agent Demographics Total Number of Respondents Percentage of Respondents Annual income from real estate Age? Years in the real estate industry? Male / Female? (Male response) Highest level of education? Technology Sophistication Technology Average Technology Budget Do you have an IDX web site? (Yes) Do you use a lead management or CRM tool? (Yes) Do you use an email newsletter? (Yes) Social Media Do you use any of the following blogging services to market your business? ActiveRain Blogger WordPress FaceBook Twitter LinkedIn YouTube Realtor.com / Move.com Zillow Trulia CraigsList Homes.com 54% 22% 46% 90% 59% 81% 44% 61% 60% 64% 68% 26% $1-3k 61% 46% 45% 1758 100% $55-65k 51-60 6-10 47% College Grad Moderate Exp

Poor Real Estate Agent 363 21% =<$35k/yr 51-60 4-5 40% College Grad Moderate Exp

Rich Real Estate Agents 379 22% =>$100k/yr 51-60 11-20 58% College Grad Moderate Exp

# Rich / # Poor Factor

1% >$75k 7-15 19% 1.54x

$0.5-1k 48% 34% 37%

$3-5k 71% 60% 54%

5-6x 23% 27% 17% 1.54x 1.87x 1.54x

48% 20% 40% 90% 54% 76% 31% 63% 60% 66% 65% 25%

62% 26% 52% 91% 65% 84% 54% 65% 60% 64% 66% 27%

14% 6% 12% 2% 11% 8% 22% 2% -0% -2% 1% 2%

1.35x 1.36x 1.36x 1.06x 1.25x 1.15x 1.78x 1.08x 1.04x 1.02x 1.06x 1.11x

Do you use any of the following social media sites to market your business?

Do you advertise on or use the following real estate web sites to market your business?

RICH REAL ESTATE AGENT, POOR REAL ESTATE AGENT


% Difference Between Rich & Poor 10x 10% 13% 15% 18% 2% 7% -1% -8% 2.31x 2.75x 2.53x 3.30x 1.07x 1.39x 1.00x 0.78x

Average Real Estate Agent Marketing & Advertising Average Marketing Budget Do you purchase Internet leads? (Yes) Do you personally buy Internet marketing or clicks from search engines? (Yes) Do you have an assistant or agency that helps with your Internet advertising? (Yes) that helps with your SEO or blogging? (Yes) Do you use direct mail? (Yes) Do you personally advertise in the regional or local newspaper? (Yes) Do you advertise in a rack publication? (Homes & Land, Harmon, TREB) (Yes) Do you use cold calling or door knocking? (Yes) Coaching & Training Do you use group coaching? (Yes) Do you use personal coaching? (Yes) 21% 20% 16% 15% 61% 26% 21% 26% $1-3k 12% 14%

Poor Real Estate Agent $0.5-1k 8% 8% 11% 8% 60% 22% 20% 31%

Rich Real Estate Agents $5-10k 18% 21% 26% 26% 62% 29% 19% 23%

# Rich / # Poor Factor

20% 20%

23% 25%

4% 5%

1.23x 1.29x

What is the most effective marketing or advertising that you do? (write in) 1. Personal Referrals / Word of Mouth 2. Blogging 3. Business to Business Professional Referrals