Match the Following Q32) Physical evidence External signages Traditional p Promotion Additional service p Processes Temps Part

Part time employees (Page No. 450 Unit 15) Q39) Basis of segmentation for mutual funds Investment goals Basis of segmentation for the insurance Life stage of buyers Basis of segmentation for credit cards Income levels Basis of segmentation for clothes Age Options: Income levels Age Population density Investment goals Marital status (Page No. 209 Unit 7) True/False Q1) A products life cycle curve is also called the sales curve of the product True (Page No : 311 Unit 10) Q3) A Push strategy is a must for high involvement products Q13) Segmentation stages are sequential in nature Q14) Education and occupation determine the stability of present earnings as well as future growth potential in earnings. Q18) Sub cultures exert a very dominant influence on its people Q30) Company sales forecast follows the marketing plan Q36) The more the substitutes are there for a particular product class, the greater the threat of substitutes. Q38) Companies are tempted to repeatedly run sales promotions as they produce quick and early results.

A) True (Page No. 417 Unit 14) Q40) Services cant be seen, touched or experienced before they are bought Q41) Entry barriers have an indirect impact on the intensity of rivalry within the industry Q) Single Answer Questions Q4) Service _____ is a comparison between expectations and performance A) Quality (Page No. ) Q5) It refers to the vital and measurable statistics of the population and helps to locate a target market A) Demographic (Page No. 211 Unit 7) Q7) The value that the customer places on the product is largely the: Options: Economic value / Percentage contribution margin / Perceived value / Competitive value Q8) Companies need to become strong competitors by building ______ Options: Competitive brands / Augmented brands / Sustainable competitive advantage / Brand loyalty Q10) Competitive structure of heterogeneous markets is usually _____ competition Options: Pure monopoly / Monopolistic / Duopoly / Oligopolistic Q11) Companies set up formal systems to gather intelligence on _______ Options: Consumers / Competitors / Suppliers / Buyers Q12) These discounts are given to channel intermediaries in return for certain special functions performed A) Trade discounts (Page No. 395 Unit 13) Q15) Commodities markets are examples of _____ A) Pure Competition (Page No. 101 Unit 4) Q16) _____ products offer their target markets an ego gratification Options: Prestige / Exclusive / Inclusive / Ordinary

Q17) This stage consists of extensive consumer research as marketers try to gather extensive quantitative and qualitative information about consumer buying motivators, consumption goals and buying patterns A) Survey (Page No. 226 Unit 7) Q19) ______ in BCG Matrix yield profits and positive cash flows A) Cash cows (Page No. 84 Unit 3) Q20) It includes all the actual and potential rival offerings and substitutes that a buyer might consider. Options: Sustainability / Substitution / Competition / Profitability Q21) The prevailing way of doing business with consumers before market segmentation was _____ A) Mass marketing (Page No. 206 Unit 7) Q23) In this stage the consumer is stimulated to seek information about the innovation A) Interest (Page No. 309 Unit 10) Q26) Innate needs are also called A) Biogenic (Page No. 172 Unit 6) Q27) _______ of each individual is unique to him or her. Options: Personality / Attitude / Intelligence / Action Q29) ______ is a way of educating buyers about the utility and worth of the product Options: Economic value / Price induced sampling / Price sensitivity / Skimming Q31) This research is undertaken to arrive at a solution and is used in decision making to solve marketing problems Options: Market potential research / Problem solving research / Problem identification research / Forecasting research Q33) _____ purchases are exploratory purchases as consumers attempt to evaluate a product through direct use Options: New / Trial / Competitive / Repetitive Q34) These costs can be both monetary and non monetary Options: Variable cost / Fixed cost / Total cost / Switching costs

Q37) It is the actual encounter between the service employee and the customer Options: Service blueprint / Face to face services / Moments of truth / Internal marketing Q45) This form of segmentation is commonly referred to as lifestyle segmentation A) Psychographic (Page No. 215 Unit 7) Q47) Multiple factor index method to assess market potential of different territories is used primarily by ________ Options: Supplier marketers / Industrial marketers / Consumer marketers / Competitors Q48) It is the primary task of the market leader and it gains the most when the total market expands. Options: Profitability / Market expansion / Sustainability / Market focus Multiple Answer Questions Q2) Major Exit barriers are: Options: - Government regulations - Obligations to customers - Low asset salvage value - Distribution networks Q6) What are the different types of vertical marketing systems? Options: - Corporate - Administered - Contractual (Page No. 337 Unit 11) Q9) In interpersonal communication Options: - There is one source and one receiver - Communication is two dimensional - There is direct feedback - Messages cant be tailored to individual needs Q22) Types of industries based on the number of available competitive advantages and their size are: Options: - Volume industry - Specialized industry - Stalemated industry (Page No: 265)

Q24) Key marketing objectives in Maturity stages are: Options: - Rationalization of product lines to maintain profitability - Finding new growth avenues - Improved efficiency of marketing operations (Page No. 320 Unit 10) Q25) Negative drives are: Options: - Fear - Aversion - Erosion - Demands Q28) Elements of the marketing plan are: Options: - Marketing objectives - Market segmentation and targeting - Marketing mix - Distribution mix Q35) Some of the examples of direct channels are: Options: - Tupperware - Oriflame - Avon (Page No. 336 Unit 7) Q42) Factors to consider while analyzing strengths and weaknesses from the Customer base point of view are: Options: - Similar assets - Size, loyalty - Market share - Growth of target markets served Q43) Marketing people market following entities: Options: - Events - Places - Persons - Needs Q44) Various levels of a product are: Options: - Basic

Core Expected Active

Q46) These two buyers are the two ends of the price quality continuum. Options: - Price buyers - Relationship buyers (Page No. 369 Unit 12)