Export Promotion Bureau (EPB) is the apex agency of the Government of Pakistan engaged in promotion and growth of country's

exports. It was established in 1963 as an attached department of the Ministry of Commerce. EPB has its headquarters in Karachi with 14 regional offices all over the country. The regional offices mostly perform facilitation and regulatory functions as well as providing supply side and marketing assistance to the exporters.

the past, business was on short scale and was easily managed by a common man. With the passage of time, this activity has become vast and complicated. Nowadays, it is impossible for a common man to run the business especially in this period of competition. This situation demands energetic, duly qualified experienced business administrators who could meet the challenges of this age of modernization. Department of Business Administration undertakes to produce management specialists fully aware of the ins and outs of the business management, and capable of meeting the competitions. Internship is an indispensable part of MBA degree program. The philosophy behind this is to orient the entrance towards business atmosphere and to broaden the vision. In this regard, I was assigned to take my internship training at Export Promotion Bureau. I also worked in many departments and observed the overall performance and procedure of the organization. Moreover a complete and comprehensive report is the requirement for the MBA programme. In completing this report, I have tried my best to arrange the various facts and observation in such a way that will help the reader to maximum understanding towards the functioning of Export Promotion Bureau. Muhammad Farooq Acknowledgement Absolute praise for Almighty Allah, provider of hope, guidance and knowledge without whose constant remembrance I would not have over come my moments of despair. I am grateful to Allah almighty, for enabling me to fulfill this tiring, but interesting job for the completion of my internship report. I would not be going justice in presenting this internship report without mentioning the people around me who have been inextricably related with the completion of this report. I would like to express my heart felt thanks to my supervisor Mrs. Sajida Nisar for her support and guidance, which she rendered through out the study, and provided me with such a wealth led ideas, to peruse and power of writing this report. It could not have been possible to accomplish this report without her thoughtful guidance and expertise.

I wish to record my honorable regards to all those who helped a lot in completion of this report, especially to Deputy Director, IKRAM ULLAH. I also appreciate the valuable services and moral support from my friends. Finally I wish to place on record, my heart felt thanks, regards, and gratitude to my parents. Their guidance support and trust enable me to through this report. Finally, for any all to fallible errors, omissions and shortcomings in the writing of the report only I am responsible for which I hope that all concerning regards of this report will forgive me. Muhammad Farooq One of the Greatest Discoveries a man makes, One of his great surprises, Is to find he can do what he was afraid he could not do it TABLE OF CONTENTS PART I INTRODUCTION OF E.P.B. 6 PRESENT STATUS OF THE ORGANIZATION 8 OUR VISION 9 OBJECTIVES OF EPB 9 ORGANIZATIONAL CHART 11 Organizational chart of Lahore Office 11 PRODUCT CLUSTERS 14 ORGANIZATIONAL BEHAVIOR 15 ADDRESS 17 STRUCTURE OF LAHORE OFFICE 18 STRUCTURE OF EPB 19 FUNCTION OF EPB 25 GOVERNMENT RELATED 25 Marketing 26 Communication 26 e) Regulatory 27 PAKISTAN EXPORT STRATEGY 27 Strategy 28 ENABLERS 30 SERVICE MIX 33 PRODUCT 33 Pricing of a product 34 PACKAGING 35 Promotion 36 MISCELLANEOUS SERVICES 60 TRADE POLICY 60 COMMERCIAL COURTS 65 INFORMATION AND ADVISORY CENTRE (IAC) 67 SOURCES FOR OBTAINING INFORMATIONS 68 EXPORT MARKETING 69 DEVELOPMENT FUND 69 COMPARISON OF IMPORTS AND EXPORTS 70

SRO (STATUTORY REGULATIONS ORDERS) 71 Facilities and incentives to the exporters 72 EXPORT FINANCE 73 Import and export Registration 74 GSP (GENERALISED SYSTEM OF PREFERENCES) 75 TRAINING PROGRAMME. 77 Director (Mr. Waheed Raza Bhatti) 79 Director (Mr. Sarfraz Ahmad) 80 Director (Asaf Ghfoor) 81 Deputy Director (Dr. Nazim Latif) 81 Assistant Director (Saira Imdad) 81 Deputy Director (Dr. Javed Akhtar) 83 Assistant Director (Madam Fozia Perveen Ch.) 84 Deputy Director (Mr. Faiz
Raso

ol) 87