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Introduction

I am Vipin Pachori, student of IMT University 3 years Programme of PGPM with Dual specialization in Marketing & Information Technology and I am running my part time small business of sale-purchase of old and new Mobile handsets in Delhi (NCR) region .My scope of study primarily based on Play Mobile handsets which Launched in June 2010 owned company is Super Cassettes Industries Ltd.

I have selected my project Title BRAND PREFERENCE AMONG NEW ERA OF SMART PHONES OF MOBILE PHONES INDUSTRY.

Purpose of choosing the project in mobile handsets industry to understand the Mobile handsets market growth with comparison of actual requirement of customers.

India has reached the coveted position of the second largest mobile handset market In the world after China. And it is expected to become even bigger with 208.4 million phones being shipped by 2016 at a CAGR of 11.4% between the period of 2010 2016.

Title of Project
BRAND PREFERENCE AMONG NEW ERA OF SMART PHONES OF MOBILE PHONE INDUSTRY.
(PROJECT GUIDE: Mr. VIKAS SWARNAKAR) (GM Marketing in SUPER CASSETTES INDUSTRIES LTD.)

sTUDENT : PGPM CDL Noida-01 VIPIN PACHORI

Statement About the Problem


*COMPETITON *FAST TECHNOLOGICAL INNOVATION *INFLATION IN PRICE *DITRIBUTION *PROMOTIONAL BUDGET *CONSUMER AWARENESS *MOBILE OPERATORS VALUE ADDED SERVICES (VAS) OFFERINGS

Objectives and Scope of the Study


Objectives of this research
To understand the competition comparison. To understand the bench marketing best practices. To understand how to target the niche market for best result. To know about the customers preference level associated with different mobile phones. To find out the customers satisfaction towards the various mobile phones. Major features, which a customer looks for in a mobile before making a purchase. Factors that influence decision-making in purchasing a mobile phone. To know which advertisement media puts more impact on the buying decision of students. Factors, which help in increasing the sale of mobile phones.

Scope of this research


In understanding of customers perception. In product service and satisfaction. In customers satisfaction. In enhance the knowledge of demand In understanding of dynamic Mobile Industries

Methodology
Descriptive research methodology has been used for the project. The research uses both Qualitative & Quantitative approach with open & close ended questions. RESEARCH DESIGN: Visited the customers across Delhi-NCR & gathered information required as per the questionnaire. The research design is probability research design and is descriptive research. DATA COLLECTION: Primary data has been used by me in the form of Questionnaire & Observation and One to One Interview, which are the two basic methods of collecting primary data, which Suffices all research objectives.

Secondary data sources like catalogue of the company, product range book of the Company & various internet sites such as infibeam.com, mobiledekho.com, fonearena.com, gadgetsguru.in, themobilestore.in & google.com have been used.

Sample Plan
A sample size would be around of 45-50 one to one interviews and 75-125 survey would Initially aimed to be taken from Delhi and NCR region. The sample size would supposed to be divided in 4 different groups as given bellow:
Sample Size 150 respondents Sample Unit- Mobile handsets users, retailers, distribution, office employees and college student . Sampling Area Delhi (NCR). Sampling Technique - Random Sampling technique

SURVEY TAKE PLACE IN FIVE DIFFERENT GROUPS:

FIRST GROUP -One to one interview with competitors distributors & retailers. No. of Distributor = 10 and No. of Retailers = 20 SECOND GROUP -One to one interview with each 5 students in 5 colleges of Delhi (NCR). THIRD GROUP- Conduct the survey within 5 MNC of Delhi NCR. No of Questionnaire would be fill = 10 from each company FOURTH GROUP- Conduct the survey in Super market of mobile handsets

Chapterization Scheme
Index
Table of Contents
Introduction-About Play Mobile Handsets About Super Cassettes Industries Limited Overview about Mobile Handsets Industry in India Different Types of Substitutes Available for Customers Issues related with Mobile Companies

Scope & Objectives of Study Scope of the study Objectives of this research Research Methodology & Plan Methodology for Research Problem on Substitution Flow of Project Activities Research design Parameters of Survey Sample plan Draft of Questionnaire Pretesting Final Questionnaire Challenges faced in survey Data Analysis of Survey Literature Review Bibliography SWOT Analysis Conclusion

GUIDE DETAIL
Vikas Swarnakar
Mobile: 9818819145/ 9560899668 Email: swarnakars@yahoo.com

Professional Synopsis A Management Graduate with over 15 years of Sales & Marketing, Channel and Key Account Management. Experienced in managing operations in large business areas, formulating & implementing marketing strategies & developing new market segments. Adept at developing and strengthening the distribution network for expanding business and exalting revenue growth. An excellent planner and strategist with proven abilities in accelerating growth and generating customer loyalty levels. Demonstrated skills in managing the logistics operation and expanding the coverage area. Exceptional communication and presentation skills with demonstrated abilities in training, team building and driving sales executives.

Career Highlights
12th Jul2010 onwards with MVL Telecom Limited as Assistant General Manager North & South India(Sales) 18th Dec2009 9th July 2010 with Tata Teleservices Limited for Tata Docomo(GSM) as Senior Manager - Key Accounts( Modern trade) 8th May2006- 17th Dec 2009 with HCL Infosystems Ltd for Nokia Handsets division(DMS) as Key Accounts Manager Feb 1999- Feb2006 with Bausch & Lomb Eyecare (India) Pvt. Ltd as Area Sales Manager Oct1996-Dec1998 with Duncans Industries Limited as Area Development Officer North Jun1995 Sep1996 with J.L.Morisson (India) Pvt. Ltd as Area Sales Manager East Commenced career with Coca Cola India as Summer Trainee from Jun1994 Aug1994

Education
1995 division. 1993 1989 B.Sc from Jodhpur University, secured distinction & merit. All India Merit in XIIth CBSE Examinations with 93.6%. MBA from Poona University (Dept. of Management studies) secured 1st

Personal Details
Address: EC-214, Maya Enclave, Maya Puri, New Delhi-110064. Date of Birth: 27th Sep-1972 Marital status: Happily Married for 14 years with 2 kids-a son (8 yrs) & a daughter (5 yrs). Permanent Address: c/o Group Captain J.R. Swarnakar( Retired), Bansi Niwas, Girdikot, Jodhpur.( Rajasthan)

Questionnaire
Section A: Personal Informations
1. Name: ----------------------------------------------------------------------

2. (A) Age: (B) Gender

Male

Female

3. Occupation of Father

Service
Professional

Business
Others Specify

4. Income Level (per month)

Less than 15,000 15,001 25,000 25,001 35,000 35,001 & above

5. Educational Background ( Parents)

High School Intermediate Graduate

Post Graduate If Other Specify

Section B: About mobile phones

6) Which mobile phone you are using. A) SPICE C) SONY E) Micro Maxx G) LAVA

B) NOKIA D) SAMSUNG F) HTC

H) MOTROLA

I) Others (Specify) (EX: GFIVE , LG, AIRFONE ETC..)

7) Please write the model of your phone

(example: Nokia 1100, Ericson k800i, etc.)

8) How long you are using the mobile phone

Less than 1 year

1 2 years 2 4 years Above 4 years

9) What are the reasons for using the above mentioned model.
A) WAP

B) Just to talk on it

C) Use GPRS function

D) Receive Email & SMS

E) Down Load Files

F) Others (Specify

10) How often do you change your mobile phone

Less than 1 year 1 2 years 2 4 years Above 4 years

11) What phone Accessories do you have?


A) Handsfree

B) Bloothooth Head Set

C) USB Data Cable

D) Memory Card (SD Card)

E) Others (Specify)

12) Latest Mobile facilities which you are aware of:(Can tick multiple boxes of the facilities you know.)
A) GPRS

B) 3G

C) MMS

D) BLOOTOOTH

E) INFRARED

F) VIDEO CALL

G) CAMERA

13) Operating systems: (Can tick multiple boxes of the facilities you know.)
A) ANROID

B) SYMBION

C) JAVA

D) IPHONE

E) OTHER FACILITIES (Specify)

14) What is your favorite brand in Mobiles?


(Please choose your 3 favorite brands in order of preference from the brands in the table below. 1-most favorite, 3-least favorite.)

1 A) NOKIA B) SAMSUNG C) MOTROLA D) MICROMAXX E) LG F) HTC G) SONY H) LAVA

I) SPICE

J) Others Specify the brand. (EX:GFIVE , AIRFONE , ETC..)

15) Why you like the brands you chose above?(Please indicate the important of below factors
when you choose the brands. 1-very important, 2-somewhat important, 3-neither important nor unimportant, 4-less important, 5- unimportant.)

1 A) Advertisement B) Appearance C) Price D) Functions

E) Quality F) Brand Image G) Service H) Recommended by friends I) Others

Specify.

16) Do you prefer phones to be

Slim or Light or Small or

medium or medium or medium or

thick heavy

large

17) What would you be willing to pay for a mobile phone

Less than 10,000 10,001 to 20,000 20,001 to 40,000 Any amount( Specify

18) Where did you often see the mobile advertisement?


A) TV

B) News Paper

C) Magazine

D) Online

E) Outdoor

F) Radio

G) Leaflets

H) Others (specify

19) Consider the TV advertisement you like what brand is it promoting

A) SPICE C) MICROMAXX E) SONY G) HTC

B) NOKIA D) SAMSUNG F) LAVA H) Others

Specify

20) Which of the following would impress you the most?


(Please indicate the important of below factors when you choose the brands. 1-very important, 2-somewhat important, 3-neither important nor unimportant, 4-less important, 5- unimportant.)

1 A. Slogan B. Picture C. Color

D. Story E. Spokesperson F. Music G. Others H. Recommended by Friends I. Others (Specify)

21.) Are there any general comments you would make about what you like/dislike about mobile phones? (This could be pricing, location of sales, reception, colour, memory, or anything else.)

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