Mahindra Matin & Metre tt REF:NSSEC: 128 September, 2016 National Stock Exchange of India Limited BSE Limited "Exchange Plaza", Sh Floor, Phiroze Jeejeebhoy Towers, Plot No.C/I, G Block Dalal Street, Fort, Bandra-Kurla Complex Mumbai 400001. Bandra (East), Mumbai 400051. Bourse de Luxembourg London Stock Exchange Ple Societe de la Bourse de Luxembourg 10 Paternoster Square Societe Anonyme/R.C.B. 6222, London ECM 71S. BP. 165, L-2011 Luxembourg, Dear Sirs, ‘Sub: Mahindra launches the New Bolero with mHAWKO engine at an aggressive price of Rs 659 lakhs “The New Bolero Power starts at an aggressive price of Rs. 6.59 laks (x showroom Navi Muna fr SLE BS 4 variant excluding otro & other leis) Pease find enclosed a Press Release issued by the Company on the captioned subject. Kindly take the above on record Yours faithfully, Fo: MAHINDRA é& MAHINDRA LIMITED. Neece cleo — NARAYAN SHANKAR © COMPANY SECRETARY Encka/aiS Mahindra Rise. Pre Release For immediate Desaminton Mahindra launches the New Bolero with mHAWK"” engine at an aggressive price of Rs. 6.59 lakhs The New Bolero Powere stats at an aggressive price of Rs, 659 lakhs (ex-showroom Now! Mumbai for SLE 8S 4 variant excluding acto & ather levies) ‘SYNOPSIS: The new Botero Powers wth the maw engine: |& Delivers 13% more power: The reliable mHawO™ engine ensues & pepper dive with 52.5 KW (GOB) power ana 185 Nm ae + More mileage 5% more mooage ‘> Tseater with better cushioning -itnas the same Interior space ashe cuent Bolero tering 7 Seat wih beter cushoning ‘© Bottor Manouverabllty- Now weave in and out of rate and narow anes without much efor ‘Enhanced waranty - years or 1 Lakh ks whichever is ear Soptombor 12, 2016, Mumbai: Mahindra & Mahindra Lid. (M&M), India's leading SUV Imanutauiure, Louay unveil = the New Bolero wily the mMiawk®™ engine. This Ma Been Chlstened - The New Bolero Power Its reliable mHAWKE™ engine delvers 13% more power and 5% more mileage over the exstng Bolero, The New Bolero Powers also offers a peppiercive and better maneuverabily. A: the same time it comes with the same interior space to seat 7 people asin the existing Bolero, ‘The New Bolero Power* with the mHawi engine wil be avatabie in 3 variants ~ SLE, SLX & 2X across Mahindra dealorehize pan india staring today. at an aggreesive price of Re 59 lakhs (ex-showroom Navi Mumba’ for SLE BSA variant}. ‘Speaking on the new launch Pravin Shah, President & Chiot Executive (Automotive), ‘Mahindra & Mahindra Ltd. sai, "The Bolero has been India's No.1 SUV for 10 yeas In a row ‘rom 2005-05 9 2018-16 and te all New Bolero Powers is an evolution of tis powerful brand Inour endeavour to enhance the product value proposition, we have introduced the New Bolero Powers with the mnawi” engine delivering more power, more mileage & a pepper drive. | am sure that the New Bolero Powers, with is overall better valve propostion, wl heightoy Is ‘Sppeal not only amongst core customers but also excite more buyers”Ee Mahindra Rise. ‘About the New Bolero Powers. Rolable mHawk?” Engine Powered by the relable mHawk™ engine from the proven mHawk engine family, the New Bolero Powers offers 19% more power over the existing Bolero, delvaring 52 SKW (7ODhp) with 2 torque of 195 Nm and $% higher mileage. This dolvers @ peppier dive along with te ‘ependablty ofthe minawic™ engine. Better Mancuverabilty ‘The New Bolero Powert is also more maneuverable making weaving in and out of trafic @ breeze seater with better cushioning “The New Bolero Powers has the same space as the existing Bolero and offers 7 seats with bottor cushioning to support your body contour, styling “The New Bolero Power+ continues to have @ bold SUV stance wit is signature font lle and ‘masculine bumpers, while the blue vison headlamps and the contemporary body decals add to its shysh and sporty looks. The interior aply accentuate the styish exteriors with he dual one interiors, ‘Technology features ‘The technology features include a digital instrument cluster, a Driver Information System (DIS), {8 Voice messaging system andthe fue-saving Micro Hybriétechnclogy on ZLX. This techlogy lows the vehi to inteligent switch the engine into the standby mede, when not required ~ ensuring lower fuel consumption while being more environment-iendy too, The New Bolero PPowert also comes with an engine Immobilzer which shuts down the encine any key other than your key is used ensuring safety ofthe vehicle, ‘Wit althese and more, the New Bolero Power+ aggressively priced at Rs, 6.59 lake (e ‘showroom Navi Mumbai for SLE BS 4 variant excluding octol& other levies) s a much better value for money proposition,S Mahindra Rise. ‘About th Since is launch in Aygust 2000, the Bolero has evolved elgnficanty, incoporating features and aesthetics inline with the changing iHestye and asprations of the indian consumers over the years. This has resulted inthe Bolero being India’s highest seling SUV for 10 years in arow, Since 2006-06. Today there ae over 8lakh Boleros on the roa. ‘The brand's populaty is also visible inthe online epace. The Mahindra Bolero communiy on popular social networking sit, Facebook, has almost 2 milion fans sharing their adventures and Experiences in the Boleros. The legac) of Bolero Is far reaching. Bolero ls alsa a prefered vehicle forthe military and para mitary forces for years ‘About Mahindra ‘The Mahindra Group focuses on enabling people to rise through solutions that power milly, live rural prosperty, enhance urban ifestyes and increase business efficiency. ‘A.USD 17.8 billon multinational group based in Mumbai, nda, Mahindra provides employment ‘pportunies to ver 200,000 people in over 100 counties. Mahindra operates in the Key Industries that drive “economic growth, enjoying a leadership poston in tractors, sly \ehicis information tecmnology, financial earices ‘and vacation’ ownershin. In addon, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, Industral equipment, lolsties, real esate, etal, steal, commercial In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in Inca in a study by the Economic. Times. In 20t4, Mahindra featured on the Forbes Global 200), a comprehensive leting ofthe world’s largest, most powerful puble companies, a¢ measured by Fevenue, prof, assets and market value. The Mahindra Group also receved the Financial Times ‘Boldness in Business’ Avard inthe “Emerging Markets’ category in 2073. Visit us at yonw mahindra.com (ur Social Media Channels: Linked yen Ed & For further enquiries plesse contact: Mohan Nair Vice President - Communications AAutometve & Farm Equipment Sectors Direct Line — + 81 22 28468510 mall Address ~ nav mohan@mahindra com Mobile: +81 9004012237