Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Agenda
What is a mobile payment? Mobile payment technology Near field communications Value proposition and challenges Critical issues
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Mobile banking
access to banking functionality (query + transaction) via the mobile device includes the provision of part or all of the banking functionality already provided by banks over the Internet in the form of online banking
Mobile transaction
transaction where the mobile phone is used simply to initiate an order but not make a payment or to receive delivery of goods or services (e.g., event ticket bar code)
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Send money Send a text to 729725 (PAYPAL). Specify the amount and the recipients phone number or email address.
Slow, store-and-forward operation No security or encryption, sent in clear text only (except during transmission over the air) No inherent proof or confirmation of receipt or delivery
Send money Request money Send a text to 729725 (PAYPAL). Include the words get and from, and then specify the amount and the phone number of the person youre requesting money from.
Generally used to purchase digital goods (ringtones, avatars, games) or send money P2P or P2B
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NFC applications
Click to edit Master text styles Second level Third level Fourth level Fifth level
Source: Essentials for Successful NFC Mobile Ecosystem, NFC Forum (Oct. 2008)
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Collaborative model
Financial institutions, MNOs, and trusted service managers collaborate to deliver mobile payment Model favored by the Federal Reserve
P2P model
Third party develops application to provide P2P or other form of mobile payment
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NFC stakeholders
Key Stakeholders
Consumer Financial Institutions (FI)/Banks Mobile Network Operators (MNO) Merchants Trusted Service Managers (TSM)
Supporting Stakeholders
Payment Card Associations Handset Manufacturers Secure Element Manufacturers Technology Providers (NFC Chipset, POS Terminals) Third Party Application Providers Standard Bodies
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You have banks competing with carriers competing with Apple and Google, and its pretty much a goat rodeo until someone sorts it out. Drew Sievers, chief executive of mFoundry (developer of mobile payment software for merchants and banks)
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Establishes international standards, including standards applicable to financial transactions and contact and contactless smart cards. Develops mobile service-enabler specifications to promote interoperability.
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Deployment scenarios
Simple ModeA MNO-centric model where only the MNO performs SE lifecycle management functions but TSM can monitor and verify loading of applications
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Deployment scenarios
Delegated ModeTSM is authorized to load applications and perform application lifecycle management functions
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Deployment scenarios
Authorized ModeSeveral entities are authorized to load applications and perform application lifecycle management functions
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NFC advantages
Security Multiple layers of security (secure element, PIN, additional authentication factors [phone number, SMS challenge], information never passed as clear text Lower merchant liability costs Mag-stripe data exposure is eliminated Lower issuer costs No physical card distribution Reduced fraud due to lost cards
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Receipts sent to phone after purchase Co-marketing purchase concert ticket and get a e-gift card for purchase of music on iTunes Messages and offers can be sent to customer in conjunction with a transaction (e.g., rebate coupons, map to event just purchased) Paperless coupons Smart offers customized offers sent to customers based on customers demographics and transaction history
Targeted offers
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Geo-location, etc
Who controls collection? Who controls communications with customers? Who safeguards the customer data? (liability for breach)
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Pay-as-you-go model
MNO or TSM obtains revenue from application issuers for personalization and provisioning
Landlord-tenant model
MNO obtains revenue from charging application issuer rent for space of secure element
Banks obtain revenue through current interchange process no matter which business model is chosen, however, interchange usage fee must be shared with more parties