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Slide 1--50th Anniversary Slide 2(company name)TeddyDot Company Slide 3----Our vision

To make its dream come true, Teddy aims to become a global company, a leading network of companies in the fashion sector, a company that has the courage and determination to transform its dream into reality. This is already a company which has always had the courage to fight, to change continuously, and to criticise itself, to expand, and to rely on people, not simply by taking their qualifications into consideration, but their enthusiasm for their work too. This company has had the courage to rely on people who perhaps did not have many qualifications but who had and indeed continue to have a great sense of belonging, since it is only this kind of person, who has the enthusiasm and ability to hand down a dream, a vision and established values from generation of workers. Values are, in fact, the bond which ties human relations, and the foundations which creativity and human motivation can be solidly built on. Only those companies who are able to hand down a dream, a vision and strong values from one generation to another will have a future. All the others will slowly peter out as they have no soul. I am convinced that this type of culture is already an integral part of so many of the people involved in Teddy.

Slide 4-----Our mission


Teddys mission is to become the leading company in the distribution of fashion clothing at reasonable prices. Teddy has already reached this aim and maintains its position easily. This is because it does not make this mission its end, but rather a means to making a dream and vision come true, and transmit its wrong values from one generation to another.

Slide 5 to 6---History
1961
Ted Vincent Emboltorio starts up his business.

1970
Wholesale business starts being developed alongside fashion retail business, thus preparing the ground for the future network of wholesale stores branded RINASCIMENTO.

1988
TERRANOVA brand and the franchising format of the licensing on consignment are launched.

1990
TERRANOVA retail network expands abroad. Spain, former Yugoslavia, and other Eastern European countries are its first markets.

2000
Teddy starts expanding in the Middle East, with the opening of its first point of sale in Saudi Arabia.

2005
While TERRANOVA celebrates the opening of its 400th store in the world, Teddy S.p.A. launches CALLIOPE brand on the market.

2006
CALLIOPE opens its 50th store; TERRANOVA starts selling kidswear products branded TERRANOVA KIDS.

2009
After a deep analysis of TERRANOVA and CALLIOPE brand image, the first two new concept stores are opened, meeting with a great success: a r-evolution starts that will confirm Teddy as one of the top leaders in the world market of low-cost clothing brands.

2010
With over 550 TERRANOVA, CALLIOPE and TERRANOVA KIDS stores and a sales network of RINASCIMENTO wholesale stores, Teddy S.p.A. is one of the largest and most important fashion companies in Europe.

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