The world needs dreamers and the world needs doers...

But above all, the world needs dreamers who do

LUMBA
RECRUITERS HANDBOOK 2008-2010

DEPARTMENT OF BUSINESS ADMINISTRATION UNIVERSITY OF LUCKNOW

L U M B A

Leadership Redefined

Unmatched Legacy

Myriad Opportunities

Blazing Brigade...

Accolades & Achievements

 CONTENTS
VISION & MISSION LEADERSHIP RE-DEFINED MESSAGES UNMATCHED LEGACY DEPT. OF BUSINESS ADMINISTRATION THE FACULTY THE PROGRAMME COURSE STRUCTURE ALUMNI RELATIONS MYRIAD OPPORTUNITIES THE INFRASTRUCTURE LUMBANS IN ACTION BLAZING BRIGADE BATCH PROFILE - MBA (2008-10) BATCH PROFILE -MBA E-BUSINESS (2008-10) MBA DETAILED STUDENT PROFILE BATCH PROFILE -MBA E-BUSINESS (2008-10) ACCOLADES & ACHIEVEMENTS PLACEMENT OF 2007-09 BATCH OUR PAST RECRUITERS 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 27 38 39 40

 MISSION
To be a leading institution in the field of management education and research, engaged in providing contemporary management knowledge, development of business skills and inculcating professional attitudes among motivated individuals for preparing them to assume positions of responsibility and leadership in all fields of management endeavor.

VALUES

Respect for life Excellence in action Management by detached involvement Research & entrepreneurship as a way of life Search for truth
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L
U M B A Leadership Redefined

A Leader is one who knows the way , goes the way & shows the way...
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WORDS OF WISDOM

Department of Business Administration, University of Lucknow has been a pioneer in the field of management education and the department has been offering MBA programme since 1974. The 35th batch of MBA and 6th batch of MBA e-Business will be graduating in May 2010. A global perspective in terms of course structure, teaching methods, technology integration, emphasis on leadership, human values and team skills are some of the unique features of the programmes offered by the department. Prof. U. N. Dwivedi Vice Chancellor University of Lucknow Our graduates have functional specialization in areas such as marketing, finance, human resources and e-business and are well prepared to address today's challenges and capitalize on tomorrow's opportunities. I extend a warm invitation to you to visit our campus to participate in the placement process this year. I assure you of a very satisfying experience during your interaction with the students. Management education has become a powerful instrument for bringing about improvement in the quality of life everywhere. As India marches ahead to become a powerful economy of the world, efforts are on to design management education based on the principles of sacredness and spirituality. The Department of Business Administration, University of Lucknow is trying to introduce innovations in management education so that the students are aware not only of the modern analytical tools, but at the same time have a holistic outlook and are driven by the higher objective of improving the quality of life everywhere. Our effort is to create leaders of tomorrow imbued with the essence of justice and capable of creating an environment of trust in any walk of human endeavor they may enter. D.B.A. has been striving for meaningful dialogue with the world of business and industry on a continual basis. The new batch of our students is looking forward for opportunities of challenge by getting placements in various organizations. We assure you of a rewarding experience by recruiting our students, who are committed to make positive contributions towards the organizations they may join in future.

Prof. B.L. Bajpai Head, Department of Business Administration, University of Lucknow

U
M B A

Unmatched Legacy...

A man cannot leave a better legacy to the world than a pool of well educated people
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DEPARTMENT OF BUSINESS ADMINISTRATION

The University of Lucknow, founded in 1921, has emerged as one of the largest and most well known centers of education and research in India. It has been awarded a Four Star rating by NAAC. Established in 1956 to groom young people with professional, managerial, entrepreneurial aspirations and talents, the Department of Business Administration, Lucknow University is committed to trigger its 35th batch of MBAs to be forerunners, leaders, innovators, challenge seekers, risk takers, change managers and entrepreneurs. Over the years, the Department has been engaged in the field of management education and research. It has rich experience and has acquired an expertise in transforming ordinary people into dynamic managers, through continuous efforts; the Department has made great progress and has evolved as a place where students acquire the requisite skills and knowledge to be successful managers. The pedagogy followed makes students self-reliant and analytically powerful and backed with a desire to excel this enables them to face challenges of the corporate environment. PROGRAMMES OFFERED

Master of Business Administration Master of Business Administration in E-Business Research Programme leading to PhD. and D.Litt. in Business Administration.

SPECIAL INITIATIVES The Department is a consortium member of USAID Project: Culturally Sensitive HIVAIDS Awareness Training Programme along with Claflin University, South Carolina, USA & Punjab Agricultural University, Ludhiana Punjab. The University has signed an MOU with Korea University School of Business, Seoul for student and faculty exchange programme particularly for Department of Business Administration and Department of Economics. DISTINGUISHING FEATURES The Department has been offering MBA Programme since 1974. Thirty four batches of MBA have graduated from the department so far. It stands in unique position amongst all the business schools in India having nurtured more than 2200 LUMBANs who dominate the corporate field in India and abroad. The Department has groomed itself as a successful research institution in facilitating research on contemporary topics in management leading to 30 Ph.D. and D.Litt awards. The intake for admission to MBA and MBA E-Business programme is conducted through All India IIM CAT examination.
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 THE FACULTY
LUMBAS FACULTY CONTRIBUTES WITH DISTINCTION TO CONTEMPORARY BUSINESS PRACTICES AND THOUGHT
The driving force in our endeavour to promote quality management education is our faculty. The contributions of our award winning faculty who have contributed widely to research journals and publications are well appreciated. The core faculty is complemented by business experts, visiting faculty, consultants and senior managers. Throughout the period of two years the faculty plays a vital role as mentors in grooming students into managers and entrepreneurs.

Prof. B.L. Bajpai, Head M.Com.(Business Administration), Ph.D, FDP (IIMA) Prof. J.K. Sharma M.Com, MBA, PhD. (Ex-Faculty Hampton University, USA) Dr. Niraj Kumar M. Com (Bus. Adm), Ll.B., Ph.D., B.I.A.M., A.M.S.P.I, F.M.S.P.I, FAIMC Mr. Sanjay Medhavi M.Com. (Applied Economics), MBA, PGDCA Dr. Ritu Narang MBA, PhD. Dr. Ajai Prakash MBA, LLB, PhD. Mr. Rajeev Saxena MBA Dr. Nishant Kumar M.A., MBA, PhD. Dr. Mohd. Anees M.Com., MFC, M.Phil, (Economics) Dr. Shailesh Kaushal BE, MBA, PhD. Mrs. Anu Sahni Kohli MBA, JRF

Mr. Rajeev Pandey MCA, M.Tech (Computer Science) Dr. Anirudh Pandey HR Consultant Dr. Syed. Haider Ali MBA, PhD. Mr. Amarnath MBA, MCA Mr. Ashish Sonkar MBA Mr. Ram Komal Prasad Prajapati MA, MBA, PGDIBO, M.Phill. Mr. Harshit Maurya MBA (E-Business)

 THE PROGRAMME
Our two year MBA and MBA(e-business) programmes are designed to develop business leaders with an attitude to perform and skills to excel. We believe in grooming students to become self driven, proactive and value oriented achievers. We emphasize on education rather than qualification, collaboration rather than competition and therefore learning rather than examination. In an endeavor to capture the creative vibes of students and preventing them from being caged and instruction driven, an activity centered, experiment oriented and self discovering environment is created. The MBA/MBA(eB) curriculum is designed to sharpen the mental and intellectual acumen and to encourage student participation in on/off campus activities like seminars, projects, presentations, quizzes, workshops, business plans, case studies and term papers etc. besides cultural activities. Taking cognizance of the importance of having an experience of the corporate environment a large number of students undergo On Job Trainings (OJTs). It provides them with an opportunity to apply their skills and knowledge to gain experience. Globalization has led to an increase in demand for multilingual cross-cultural managers. The teaching of foreign languages in the Department goes a long way in making students global business leaders, ready to face international challenges. The summer training helps students to learn the application of principles and the theoretical framework they learn in the classrooms, in complex business situations. In the last semester the students submit a comprehensive project business plan, which is meant for implementation of business theories and concepts they learnt over a period of two years from grass roots to the redefined levels. LUMBA has adopted the UGC model curriculum. The existing curriculum is continuously updated to incorporate changes. The curriculum consists of compulsory and elective courses for specializing in the area of Marketing, Finance, Human Resources, Informatics and E-Business. The MBA-eB programme blends the managerial and technological inputs for grooming students for managing information driven business. The MBA-eB students take the same course in the first year as MBA students. The second year curriculum revolves around specialized e-Business topics. MBA programme in e-Business endeavors to equip the students with the necessary skills to enable them to deliver business generated higher payoffs in the form of improved customer services, improved customer satisfaction, greater customer retention, lower operating costs, better quality , high operational efficiency, better business intelligence and competitiveness.
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 THE COURSE STRUCTURE

The curriculum is spread over four semesters of six months each. The ability to communicate, analyze situations and take decisions using qualitative and quantitative factors, helps the student develop a holistic view of different functional areas and business environment. 1st SEMESTER 2nd SEMESTER
Management Process & Organization Behavior Quantitative Methods Managerial Economics Environment and Management Managerial Skill Development Indian Ethos and Values Accounting for Managers Computer Application in Management Information Management in Business Management Science Human Resource Management Financial Management Marketing Management Production and Operation Management Research Methodology International Environment and Management

3rd SEMESTER
Business Policy and Strategic Analysis Organizational Effectiveness and Change Summer Training Project FINANCE Management of Financial Services Corporate Taxation Project Planning, Analysis and Management Management of Financial Institutions Working Capital Management MARKETING Consumer Behavior Advertising Management Sales & Distribution Management Sales Promotion Management Marketing of Services

4th SEMESTER
Corporate Evolution & Strategic Management Business Legislations Comprehensive Project

Financial Decision Analysis Securities Analysis & Investment Management International Financial Management Management Control System

Planning & Managing Retail Business International Marketing Marketing of Non-profit Organization E-Commerce HUMAN RESOURCE

Managing Interpersonal and Group Processes Compensation Management Managing Training and development Managing Industrial Relations Legal Framework Governing Human Relations

Organizational Change and Intervention Strategies Counseling Skills for Managers HR Development Strategies and Systems Cross Cultural and Global Management Management Development E - BUSINESS

E-Business Policy & Strategic Analysis Managing E-Commerce Networks And Telecommunication ERP Systems Security & Control Of Information Information Technology & Management Database Management System Summer Training Project

Business Transformation & E-Strategy Business and Cyber Legislations Software engineering E-Marketing and CRM Supply Chain management Enterprise Knowledge and Management Comprehensive Project


ALUMNI RELATIONS
Our alumni enhance our reputation as a training ground for business leaders. Working both in India and abroad they prove the truly international standards of LU-MBA. Each graduating batch automatically becomes a part of a continuously increasing and powerful network. Their contribution to the Department and support in its endeavors and activities is vital. Through the alumni association we draw on the experience, expertise and advice on a range of departmental issues from curriculum design and development to soft skills, infrastructural development activities and many others. Our alumni play a vital role through their association with the University. They enthusiastically devote their time in helping the students develop and nurture their skills and learn the application of management concepts. For the alumni, mentoring is a simple process through which they remain involved with the academic programmes and provide a platform to share their experiences and functional knowledge with the students .

Mr. Sudipta K Sen CEO & MD, SAS Institute India Private Ltd., Mumbai Mr. Vishal Tikku Managing Director Kraft Foods International Dubai Mr. Sanjay Gupta General Manager, HDFC, New Delhi Mrs. Aparna Chaturvedi Senior Vice President UTI Mutual Fund, Mumbai Mr. Arvind Saxena General Manager, Maruti Udyog Ltd., Noida Mr. Harsh Madhav Dhar Management Consultant Mr. Anant Jauhari State Co-ordinator UP Reliance Infocom Ltd., Ms. Mamta Singh Published Author and Founder Full Bloom Freelance Writing Qatar

Mr. Rajeev Kumar CEO, Modi Paints, Modinagar Mr. Puneet Mathur Vice President and Growth Head, Jubilant Organosys Noida Mr. Amitabh Srivastava Technology Head -mLabs at Impetus Technologies Mr. Rajan Saxena Executive Director, Escorts Mr. Shaleen Sharma Director Marketing, LNG Mrs. Kalpana Dubey Director Account Service Indian Railways Mr. Abhijeet Sen Gupta National Accounts Manager Tata Indicom, New Delhi Mr. Jayant Krishna Principal Consultant and Delivery Centre Head, TCS Lucknow

Mr. Madhup Chhibber Owner,Kamna Associates New Delhi Mr. Rajan Sinha CEO, Mantrana Consultancy Agra Mr. Ajay Verma Country Sales ManagerChannels, VERITAS Software Solutions Pvt. Ltd., New Delhi Mr. Bhanu Pandey Senior Correspondent, Business Standard Mr. Anil Kaul Jt. Managing Director Future Capital Financial Services Limited, Mumbai Mr. Sanjeev Rastogi Group Marketing Manager OEM Worldwide Marketing Microsoft, Redmond, USA Mr. Rishi Srivastava Head Liabilities, U.P. and Uttarakhand Axis Bank Mr. Kapil Bali CEO, Broking & Distribution, Reliance Money

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L U

M
B A

Myriad Opportunities

Alleged "impossibilities" are opportunities for our capacities to be stretched.

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 THE INFRASTRUCTURE

COMPUTING FACILITIES
The department has a computer centre equipped with the latest hardware and software. The students learn in the networked environment with internet facility through leased lines. There are separate dedicated servers for Windows as well as Linux. The focus is on integration of technology in curriculum through exposure to specialized software such as, SPSS and prowess etc.

LIBRARY
The central library of the university (Tagore library) is the main learning resource at the university campus. It has a rich and a fast growing collection of 5,50,000 titles in diverse fields including management. It subscribes for 407 journals annually and has 50000 journals, and thesis and 4000 manuscripts. In addition, the library of the department is well endowed with the business magazines, leading dailies, management journals and reference books to constantly upgrade the knowledge of the faculty and the students. The library facilities are further augmented by access to online journals through store and internet subscriptions.
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LUMBANS IN ACTION
The Spirit of Free Enterprise
Our students are empowered to conduct various activities on their own as we firmly believe that each of our students has the potential to lead by example. We LUMBANS lay a lot of emphasis on overall personality development by engaging extensively in activities beyond the classroom.

IN-HOUSE ACTIVITIES
The activities pursued within the department are extremely popular among the students as they provide competitive opportunities for acquiring and applying knowledge and displaying their skills and talents. Prominent among these are activities organized by various clubs led by students. BULLS & BEARS Organizes events and discussions regarding the financial aspect. THE SANSKRITI CLUB Organizes socio-cultural events and competitions.

EXPRESS-IT CLUB Engages in activities related to marketing like Ad-Mad Show & Sales Promotion Campaigns

THE INFO-B CLUB Keeps abreast of the latest developments in the technical world through seminars & competitions.

EXTERNAL EVENTS
The Department is involved in an array of activities and participates in the events organized by other institutions. The performance of students has been exemplary in events organized by IIMs (MANFEST, JASHN) , IITs (ANTARAGNI,PARIVARTAN) & other management institutes. The students have won a lot of trophies & prizes for the department & have been a source of pride and glory.
LUMBANS with FANTASIES XTRAVAGANZA CHAMPIONSHIP TROPHY 13

L U M B

Accolades & Achievements

The starting point of all achievement is desire

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PLACEMENTS OF 2007-09 BATCH

Continuing the legacy of excellent placements in some of the best companies in India, the students of Department of Business Administration, University of Lucknow (LUMBA, Batch of 2007-09) have yet again come up with a stellar performance, despite of a downturn in the economy . The following figures show the names of organizations in which students are placed and the number of students placed.

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INDICATIVE LIST OF COMPANIES WHERE OUR STUDENTS ARE PLACED

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DEPARTMENT OF BUSINESS ADMINISTRATION UNIVERSITY OF LUCKNOW LUCKNOW-226 007

CONTACT : +91 9793237236 EMAIL: placements.lumba@gmail.com WEBSITE: www.lkouniv.ac.in