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Totals operations cover every phase of the oil industry, including crude oil and natural gas exploration and production, downstream
01 41 27 88 88 - RCS PARIS B 401 767 124 - Fvrier 2005 - Crdit photo : J. Burlot Borowski Campagne Etai La Belle Bleue P. Latron A. Papas L. Zylberman Photothque Total
gas, transport, refining and marketing of petroleum products and international crude oil and petroleum product trading. Total is also a major player in the chemical industry.
TOTAL LUBRIFIANTS Immeuble le Diamant 16, rue de la Rpublique 92922 Paris La Dfense Cedex Tl. 01 41 35 40 00
Summary
A world class oil and gas operator Lubricants a complex and multi-faceted activity Research the driving force of innovation Base oils a global view for maximum optimization Production and logistics geared to market needs Health, quality, safety, environment and sustainable development commitments and actions A pivotal player in the global market Automobiles and motorcycles meeting new challenges everyday Heavy duties markets solutions for everyone Lubricants and specialties for industry a dedicated organization for each market Motor sports a competitive and technological challenge Marine lubricants a worldwide supply network People, values
In Exploration-Production, Total is the 4th largest oil and gas producer, ranking no 1 in Africa and 2nd in the Middle East.
Oil and gas production: 2.54 million barrels of crude oil equivalent/day. Reserves: 11.40 billion barrels of crude oil equivalent/day. Investments: 5.3 billion. The Upstream Division employs 14.017 staff.
Upstream
EXPLORATION, PRODUCTION, LIQUEFIED NATURAL GAS, DOWNSTREAM GAS, ELECTRICITY, COAL AND OTHER ENERGIES
The North Sea, Africa and the Middle East are Totals three main production areas and it is also present in the Americas and Southeast Asia. The Group is one of the biggest players in the gas market, thanks to its strong position in the liquefied natural gas (LNG) sector and the development of its activities in Europe, the Middle East and Latin America in gas distribution and electricity generated by gas combined cycle power plants and renewable energies.
Downstream
REFINING, MARKETING, TRADING AND SHIPPING
Total owns shares in 28 refineries (including 13 operated directly). Its retail network, mainly based in Europe and Africa, distributes two well-known brands of fuel. As Europes leading refining and marketing company, the Group has one of the most competitive integrated infrastructures, well adapted to new European standards for product specifications. Outside Europe, priority is given to growth markets the Mediterranean basin, Asia and Africa (where it is the continents leading retailer), and specialty products: LPG, aviation fuels, marine, lubricants, special fluids, bitumen and heavy fuel oils.
Chemicals
PETROCHEMICALS, FERTILIZERS, SPECIALTIES, ELASTOMER PROCESSING AND ARKEMA
The Total Chemicals Division ranks among the European and world leaders in each of its markets and the petrochemical units benefit from their integration with the Groups refining activities. Arkema, which will eventually become independent, consolidates vinyl products, industrial chemicals and high performance products. Mainly located in Europe and the United States, the Chemicals Division is a choice partner in a wide range of industries; from automobiles and transport, to packaging, construction and civil engineering, sports and leisure, hygiene and health, water, paper, electronics, agriculture, etc.
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Total has 61.212 employees in its Chemicals Division (in its consolidated perimeter).
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Figures as of 31.12.2003.
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Lubricants
Many people view lubricants as products to be purchased from a garage or service station and added to the engine from time to time the less frequently the better. However, beneath the packaging, lubricants are a skillful blend of base oils and additives chosen to provide specific properties and performances.
Lubricants are a highly complex specialization that involve a wide range of technical applications, capable of satisfying the most exacting requirements, and need an extensive array of production facilities. What is more, all this is done in a market teeming with dozens of major actors, where products must conform to increasingly severe specifications in a context where global growth has come to a halt. The lubricants market is governed by technical specifications and certification procedures grouped in a body of international regulations. What is more, engine manufacturers for all types of vehicle formulate their own technical requirements and certification tests, the most recent of which are always more stringent than those they replace.
DIVERSIFIED APPLICATIONS
One of the most striking features of the lubricants segment is the remarkably diverse range of applications for which the products are used. Although lubricants for engines, transmissions and gears initially come to mind, oils also exist for heat treatment, thermal insulation, metalworking, turbines, mold release, textile applications and also in processes used in the composition of other industrial, medical and cosmetic products. Furthermore, Total can supply greases for every application in Europe and the rest of the world, and has over a thousand industrial formulations.
the latest technologies exist alongside the most ancient, creating the need for a very broad range of product qualities and techniques. Dozens of different
types of packaging are used, reflecting local practices, types of applications and quantities used. For example, grease used to lubricate a machine bearing cannot be marketed in the same way as an engine lubricant or one for container barges, which are delivered in bulk by road tanker.
Research
It takes a dynamic and sustained Research and Development (R&D) policy to produce lubricants that offer both high performance to the user while respecting the environment. Convincing customers, especially those in industry, requires that products be tested to prove their efficiency. Test specifications are therefore formulated jointly, with the tests being carried out both at the customers facilities and at the Groups own research centers.
DEDICATED RESEARCH FACILITIES
The Lubricants R&D teams are based at two main research centers. The Solaize Research Center in southeast France is one of Europes foremost lubricant research facilities and develops product formulations for testing on engine test benches. The Gonfreville Research Center focuses on processes and develops pilot units to test new processes. Other products are developed in laboratories in Germany, Asia and the United States in order to provide the best response for customers in their respective local markets.
was performed by UTAC, an independent body, in accordance with test protocols defined by European legislation. Product innovations resulting from these ongoing research programs have also benefited other sectors such as aviation, shipping, agriculture (multifunctional oils), fishing, industry, metalworking and food processing.
Base oils
Refining base oils requires dedicated and costly infrastructures. Total is one of the few oil companies to have sufficient capacity to produce the entire range of base oils capable of satisfying the needs of all its customers in more than 50 countries. Its expertise in processing throughout the production line guarantees products of optimal quality.
PROCESS AND PRODUCTION EXPERTISE
Base oils are manufactured in lube oil plants which are small scale versions of a conventional crude oil refinery consisting of different process units, i.e. distillation, deasphalting, dearomatization, dewaxing and hydrogenation. Feedstock, which undergoes strict quality control procedures, is produced either by the basic refining process of atmospheric distillation, or by hydrocracking, which yields the so-called hydrocracked base oils needed to formulate the most advanced lubricants. The Groups base oil production activities have been awarded ISO 9001 certification, as have all Totals lubricant operations.
A STRATEGIC POSITION
Total has enough capacity to produce all the base oils required by its markets. Every year Gonfreville Refinery, near Le Havre, yields more than 500,000 tons to which must be
added another 120,000 tons from Dunkirk Refinery, in which Total has a 40% stake. This geographically strategic position permits supplying the main blending and packaging plants in France and northwestern Europe. What is more, the port of Le Havre is also a major shipping hub, supplying blending plants in other regions of the world. In addition to these production facilities under direct management are those managed by subsidiaries located in south Europe and Africa that can be easily supplied by ship.
Lastly, Total has a team of experts at hand to construct and upgrade its industrial facilities. They assist the production units in the areas of safety, operations and designs related to optimizing and rationalizing the entire supply chain (purchasing, production, storage and delivery).
ENVIRONMENT
Respect of the individual, safety and the protection of ecosystems are core concerns for Total Lubricants. Normandy Refinery, Ptronaphte, Beverwijk, Schoten, Ertvelde, Rouen, P&S, Imperator and Duba have already been certified to the international environmental standard ISO 14001.
Total Lubricants aims to extend this environmental policy to all its lubricants plants, with Normanplast and Linden in 2005, and then RTO and the other North American sites before the end of 2006.
SUSTAINABLE DEVELOPMENT
Total Lubricants participates in reducing pollutant gas emissions (with the Rubia Gas range specially adapted to gas engines) and fuel consumption (with the Fuel Economy range). The new Total City Line range, designed for urban transport fleets equipped with particle filters, guarantees respect for the latest environmental standards. Total Lubrificants has also developed a range of biodegradable oils (Total Chainbio in forestry and Total Neptuna for fishing and shipping). In addition, Total Lubricants undertakes not to use, manufacture or sell toxic or very inflammable products and works to reduce the sale of formulae toxic for the environment. Lastly, Total Lubricants contributes
towards collecting and recycling used oils and its action in recovering soiled packaging is ample proof of its commitment to sustainable development.
SAFETY
Total Lubricants has made an active commitment to the safety of its blending operations by setting up the International Safety Rating System (ISRS) and its North American equivalent (OSHA). Normanplast, USM/Rouen, Ertvelde, Ptrole et Synthse, Imprator and Beverwijk plants which are being audited, as of today, according to the ISRS quality standard, have obtained high levels of recognition (between 5 and 8). By the end of 2005, three other industrial sites (Ptronaphte, Schoten
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A pivotal player
Present around the globe, Total tailors its product distribution to the configuration of each local market. This presence can take the form of subsidiaries, joint ventures, local partnerships and mass distribution outlets.
Subsidiaries Agents
Total markets landbased lubricants in 150 countries around the world. In more than 90 of these countries lubricants are sold by multi-product or dedicated local subsidiaries. In some cases, such as in Korea, these companies are joint-ventures managed with local partners. Total also sells lubricants in 60 countries via agents.
This global network ensures Totals presence in every emerging market and service to global customers in industry, such as the automobile sector.
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AN EFFICIENT NETWORK
In France, Total and Elf brand lubricants are distributed via networks of car dealerships and repair garages, which account for more than 10,000 customers. The Groups lubricants reach an additional 6,000 customers via mass-market channels. Total is one of the main suppliers of firstfill engine lubricants, transmission oils and greases to the PeugeotCitron Group. Its long-standing relationship with Renault, and more recently with Nissan, has positioned Total to meet the alliances needs worldwide, i.e. in the European Union (France, Spain, UK), Turkey, Slovenia, Mexico, South America, United States and Japan.
FOCUSING ON SERVICE
Total takes a proactive approach to developing new services on behalf of its car manufacturer customers. Having observed that drivers demand a more flexible supply of car maintenance, with fast service and package deals, the Group joined forces with car manufacturers to develop an oil change package and to outfit garages service bays. In line with the same strategy, Total now offers its own used car guarantee on top of that issued by the vehicle manufacturer. Likewise, Total also advises dealership networks on how to optimize their oil change offering.
kilometers, MOTO Elf brand lubricants satisfy the specific requirements of motorcycles, from lubricating pistons running at 18,000 rpm, ensuring maximum power transmission through the clutch, and maximum mechanical efficiency at the rear wheel. Endorsed by the most prestigious teams and riders, MOTO Elf lubricants are authentic high-tech products dedicated to fans of high speed and endurance racing.
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concept comprising two hightech multifunction oils permitting far simpler maintenance and less downtime.
ANAC is a diagnostic tool designed to satisfy the needs of vehicle manufacturers and industry. It determines the wear status of mechanical components, thereby permitting evaluation of their service life. The tool was designed for the managers and maintenance coordinators of commercial vehicle fleets, dealership networks, users of industrial machinery, farm machinery, fishing boats and inland navigation craft. It is also used by the R&D and after-sales departments of many vehicle manufacturers.
a cocktail of specific oils adapted to the most demanding equipment has been developed for the fishing industry and river and rail transport.
by the use of its products, design of storage and transport equipment, analysis kits and oil extractors. All these services help maintenance managers reach their profitability targets.
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Motor sports
Entering the demanding world of motor sports means meeting the challenge of grueling conditions and measuring performance against that of competing brands. The considerable R&D resources devoted to Formula 1, the World Rally Championship, and other motor sports arenas, in partnership with French vehicle manufacturers, have led to the development of top quality lubricants. The gains in engine power afforded by these lubricants can now be precisely quantified.
BRANDS THAT STAND FOR COMPETITION
With the Total and Elf brands, the Group has now become a major international player in motor sports. The best car and motorcycle racing teams place their trust in Total which provides them with its potential for research, creativity and logistical power. These major sports partnerships constitute an exceptional test bench for fuels and lubricants, allowing research teams to adapt formulations to perform under the extreme conditions demanded by racing.
OTHER EVENTS
Total (as official sponsor) and Elf (as official supplier to motorcyclists) are also partners of ASO for the Paris-Dakar rally, and Total is partner of ACO (Automobile Club pour lOuest) for the Le Mans 24-hour race, via a brand image contract. Total is also the main partner of the TOTAL PHARAONS International Cross-Country Rally, organized by Jacky ICKX and scheduled to be incorporated in the World Rally Raid Cup in 2005.
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Marine lubricants
The joint venture formed by and managed by the Group has established an international presence over the years via a dedicated network of subsidiaries and partners. Lubmarine relies on this network to bring the worlds ship owners and charterers a range of high quality products and services.
Manufactured under stringent quality control procedures in blending units around the world, Lubmarines products incorporate the innovative technologies developed by the Total Research Center at Solaize (France). All the products are formulated with the aims of meeting the specific constraints of shipping: they are characterized by exceptional performance in terms of thermal stability, oxidation, resistance and extreme pressure properties. They also guarantee engine cleanliness and protection and corrosive wear. Lubmarine products are approved by the worlds leading engine manufacturers.
A GLOBAL NETWORK
Today, Total Lubmarine markets tailored lubricant supply-chain solutions to shipping companies around the world. It has operations in 70 countries, meaning more than 700 ports, via a novel network of subsidiaries, partners and agents. Set up some forty years ago, this network allows Lubmarine to hold more than 10% of the world market and is set to expand in the years ahead.
This logistics organization is optimized according to source and/or delivery point, but also to reflect the specific operating requirements of the ships (container barges, bulk carriers, tankers, gas tankers, ocean liners, ferries, etc.). Thanks to this flexible organization, charterers and ship owners around the world have access to the quality of Total Lubmarine products.
(Rotterdam, Singapore and Houston) and transmitting them over the Internet (www.diagomarplus.com). With the global nature of the merchant shipping sector, new Internet-based technologies will undoubtedly become a pillar of effective customer relations and Total Lubmarine has already made a firm commitment in this direction (www.lubmarine.com).
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People, values
The 4,800 men and women working in Lubricants jobs pool their expertise in teams comprising technical, commercial, production, logistics and R&D functions. Sticking to Total Lubricants values, their collective aim is to provide customers with quality products and services.
USTOMERS SATISFACTION
This means ensuring the customer a delivery in due time of products technically adapted to his needs. Thanks to the customer oriented call center, we do our best to answer all the enquiries. We want to make sure our production and logistics operations fully match the needs of our customers.
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rofessionalism
Safe and performing oils that our customers may safely choose. In order to reach this aim, nothing is to be left to chance: neither the definition of the customers needs, nor the tools to be used in the marketing. We have to achieve excellence wherever we operate, since ships cannot wait until their next port of call.
ompetitiveness
Facing the needs and evolutions of the market, we always search the means to produce at the best availability/cost ratio. Our aim is to always acquire the best base oils at the best prices for the Group.
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NNOVATION
Thanks to innovation and technological progress, we create new products, we improve the present ones and we operate the leading research developments. The advances achieved through research in motor sports lead to improving the lubricants used by the man in the street.
rowth
Growth must be found where it is: on the international scale, in Asia of course, in Eastern countries in which opportunities are still to be grasped. Although our teams in the United Arab Emirates are staffed by at least ten different nationalities, they all share the same goal of customer satisfaction.
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