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THE UNITED STATES JAYCEES, A LEADERSHIP TRAINING ORGANIZATION.

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IMPACT
MANUAL
Table of Contents

Voter Registration

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Introduction

Get Out The Vote

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What Is IMPACT

Get Out The Vote

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Public Relations Possibilities

Candidates Debates

24

Acknowledgements
The United States Jaycees wish to acknowledge would not be possible. the following. without whose technical assistance and resources. this manual

Democratic National Commillee Republican National Commillee League of Women VOlers u.s. Chamber of Commerce The Honorable Sherrod Brown. Ohio Secretary of Stale

What Is IMPACT
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IMPACT is a national promotional campaign on the part of The U.S. Jaycees, that addre&SeSthe need for increased citizen involvement in the entire election process at ALL levels of government on a year-round basis. This program will result in a more informed voter entering the poll on Election Day.

The elements of Expanded and A concentrated of the election

this program are: intensified Get-Out-The-Vote (GOTV) and Voter Registration programs . effort in the area of candidates debates and forums designed to help bring about more such events at all levels process on a year-round basis.

The U.S. Jaycees have designated September as VOTER REGISTRATION month, October as CANDIDATES DEBATE month and the three weeks prior to a general election as a national GET OUT THE VOTE campaign. Locally you should develop your time schedules based on your community/state needs and your level of involvement. Time schedules, promotional ideas and potential chapter activities are covered in detail in each section of this manual.

Political Endorsements
Before we go any further you must understand that although The U.S. Jaycees has been actively involved in programs related to the voting process since 1925, it has done so on a nonpartisan basis. As an organization, The U.S. Jaycees does not endorse or support specific candidates or political parties. It is possible to work with them on an even basis to accomplish a mutually agreeable goal (e.g., a candidates debate). AS AN INDIVIDUAL, each Jaycee is encouraged to actively support the candidate(s) or political party of his choice. This involvement should not be construed as a chapter endorsement. However, chapters can and should get involved in issues of local, state and national importance whenever a chapter concensus can be reached. Local bond issues, school budgets, park budgets, state constitutional revisions, special state provisions, national balance the budget amendments and government reform are just a few samples of the kinds of issues Jaycee chapters can and should get involved in. The scope of your involvement is limitless.

* * * * * * * *.* * * * * * * * * * * * * * * * * Local And State Involvement

In presidential election years, voters will have an opportunity to elect the following: President and Vice President of the United States 33 U.S. Senators 435 U.S. Representatives (Congressmen) Numerous Governors Countless thousands of state, county and city officials as well as members of various boards The purpose of the IMPACT program is to mount an effective "grass roots America" campaign on a national scale that addresses the entire election process. Jaycees at all levels are encouraged to work together in the development and implementation of election activities.

ISSue

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The obvious benefits of this program are a more informed and involved voter--therefore a better America. However, there are also some direct Jaycee benefits, namely membership and public relations. Although we mll~t never lose sight of the fact that the main objective of the IMPACT program is to involve more citizens in the voting process, there is nothing wrong with incorporating membership recrnitment idea~ in your overall program. In reading this IMPACT manual you will notice many opportunities to come in contact with people. Each occasion is an opportunity to ask someone to join the Jaycees. Be alen. Be creative. Think membership and IMPACT! Another important Jaycee benefit is public relations. There are hundreds of opportunities to get your chapter's name before the public. Plan ahead to make opportunities happen. A special "how to" public relations section is presented further on. In addition. sample public relations materials are included with each section. 2

Jaycee Benefits

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You should develop a resource list of important individuals and groups for use as contacts with your IMP ACT activities. Check with your Jaycee state office and see if they might already have such a list started. The list should include the names and addresses of the following types of individuals and groups: Democratic and Republican state chairmen Secretary of State or State Board of Elections (for voter information requirements) Senatorial candidates and campaign manager, if applicable Congressional candidates and campaign manager Gubernatorial candidates and campaign manager, if applicable (NOTE: In this case, gubernatorial refers to candidates for the office of governor) Any other key party or candidate information available for your state League of Women Voters state contact Jaycee state president, community development vice president and state Governmental Affairs progmm manager, ifapplicable Any other pertinent information for your state Contact your city/county clerk or Board of Elections office to find the name of the local Oemocmtic and Republican county chairmen. These individuals should be able to provide you with a great deal of useful information. In addition, you will be establishing important contacts for assistance in the IMPACT progmm. Explain what is planned and how it will benefit them. If you are unable to obtain the information you need, then contact one of the people listed earlier that has a copy of your state's RESOURCE LIST. If you still need help or have a question, calI The U.S. Jaycees at 918-584-2481. TelI the opemtor you need to talk to someone about the IMPACT program.

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The IMPACT incentive program recognizes the Jaycee chapter, chapter president, project chairman and committee members who conduct any Governmental Affairs project that helps to further citizen involvement in the election process. This project may be run in conjunction with any election. To qualify for this program, all you have to do is: A. Submit proof of having conducted the program, such as a completed chairman's planning guide (CPG), a copy ofa newspaper clipping outlining your chapter's involvement or a copy of a Jaycee publication showing your participation. B. Submit the name of your chapter, president's name, chairman's name and the names of committee members who participated in the project. Also include the name of any community officials who may have participated. (Please be sure that alI names are spelled correctly and are legible. Also be sure to include the chapter's mailing address.) Each qualifier will receive a multi-colored certificate signed by the current president of The U.S. Jaycees.

Impact Incentive

Submit all entries to: The U.S. Jaycees, Attn: Governmental Affairs Incentive Program, P.O. Box 7, Tulsa, OK 74121-0007. All entries become the property of The U.S. Jaycees. Photo copies are acceptable, as long as they are legible.

Public Relations

POSSOIILITIES
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Use these materials to better understand how public relations can help get the chapter's activities off the ground with the media. One of the most import<lnt things to do is to get to know key people at the newspaper, radio and television station who Gill publish !he news rele<lses or get them "on-the-air". They will be invaluable sources of knowledge and can assist you in many ways. Public relations is fun and import<lnt. Public relations will also help keep everyone in the community informed of the chapter's IMPACT activities. NOTE: While most of the public relatiorLs sample materials (i.e., news releases, public service announcements, etc.) are designed for use on the local level. these materials can also be aililPted !o the s!<lte level. Use the general public relations guidelines and tailor your materials to fit your needs. Whether it's a race for the U.S. Senate or city councilman. the basic public relations rules still apply.

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NEWS RELEASES
General Gu.idelines
IMPACT IS an excellent way to get more people in the community involved in the to!<11election pnx:ess. More than that, it provid~ an ideal opportunity for a Jaycee chapter !o ob!<lin extensive public relations in its hometown The mcrC<LsL>J public awareness of the chapter and projects C'1Iltranslate into ne\\ members. Think about that for a moment. By getting more people II1volved in IMPACT. and through glxxl public relations, it oilers the possibility of gall1l1lg more new memxrs for your chapter. It is also necessary !o know how to get local citizens involved and ho\\ to conduct an effective publIc relatIons campaign. Included in this manual are general public relatIons guidelines, hints, tips and samples for: News releases are the be;t way to keep the media in a commumty informed about the chapter's activities. They aLso estahIi..shthe organization's credibility as a news source. In thi..sway. \\' hen the media deal with a subjcct in which the chapter is II1volved. such as voter registration, they will look to the chapter for information and background material. Ikfore sending out any news releases, find out which media in the community would be interested in the chapter's activities. Go to the local newspapers. radio and television stations and talk with the people who are most involved in the news process. At the newspaper, ask to see the managing editor or the city editor. At a radio or TV station. talk to the news director, public service director or program director. Always make an appointment to see these individuaLs. Keep the meetings short and to the point. Here is a list of sample ljuestions to ask: To whom should the stories be sent? How do they treat general meeting announcements? What are the deadlines for news stories? (Print media only - What is the IXJlicy on pictures?) What are the pos.sibilities for a feature story? What is the policy on letters-to-the-editor? Arc editorial suggestions welcomed? What arc the possibilities for on-the-spot coverage?

NEWS RELEASES, PUBLIC SERVICE ANNOUNCEMENTS, FACT SHEETS, AND PROCLAMATIONS.

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From the answers to these questions, develop a media file including the names and phone numbers of the people you interviewed at the newspaper, radio and TV stations. The next time you send out a news release, you have a better chance of getting it printed or broadcast because of your relationship with the news media. Listen to radio, watch TV and read the newspapers. This will provide ideas of how each medium uses a story. Then tailor the news releasesto each specificmedium to increaseeffectiveness. There are a number of general rules to follow when writing news releases. First of all, try to put the most pertinent information in the first few sentences. Answer the "who, what, when, where, why, and how" questions in the first paragraph. Other information should be included in the next few paragraphs while the least important information should be used in the last paragraph. The reasoning behind this style is simple. If an editor or newsman has to cut a story short, important information included in the first few paragraphs will not be lost. News releases should be brief, accurate and complete. Keep releases to two pages; one page is preferred. Check releases to make sure there are no spelling errors or typing mistakes. Try to give exact details concerning dates, locations and times. Here are a few rwes to follow when typing releases: Type and double space the release on clean, white paper, leaving ample margins and using only one side of the paper. If additional copies are needed use a copy machine. (Do not use carbon paper.) Include the release date, your name, organization, your title and phone number in the upper left hand comer of the first page. If a release is longer than one page, at the bottom of page one, write "more". At the end of your release write "-30-". Label the top left hand comer of additional pages with your name, organization and page number. Always staple the pages together. Submit your release well in advance of the media's deadlines. Above all, if the news release is not printed or broadcast, visit with the newspaper, radio or TV news editor and ask why. It may have been a busy news day with no room for the story. The release may have missed the deadline, may have been poorly written or may not have been newsworthy. In any case, finding out why the news release was not used will help to better prepare the next release for the media.

director. Here are a few questions to ask: Does the station prefer written PSAs or do they write their own copy from a fact sheet you provide? (Who, what, when, where, why, how) What is the preferred length of the PSAs? (10, IS, 30 or 60 seconds) What is the deadline for delivering the PSA, script or fact sheet for use by the station? Can you produce your own PSAs? If the station produces the PSA, what is the cost involved? Are there any restrictions or other rules to follow in submitting the PSA? Jot down the answers to these questions for use in a media me. In that way, PSAs can be prepared for use on each individual station. As a rule, if advertising is used to supplement public service time, try to spread the advertising dollar to as many different media as possible. Be very conscientious about how and where the money is spent for the ad campaign. When preparing a PSA for a radio station, keep in mind that it is written for the "ear". Use descriptive words and active verbs to give the public service announcement life and sparkle. A radio PSA normally consists of a fact sheet or a 10, IS, 30 or 60 second script. Television PSAs are slightly more complex to prepare and the amount of people asking for time with your local station is larger. To produce a television PSA, the station may need to be provided with visuals or slides to be used with your script. Whether it's a television or a radio station, each individual station tailors PSAs to fit its needs and the time allotted.

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PUBLIC SERVICE ANNOUNCEMENTS

General Guidelines

Many television and radio stations, as well as cable and public television stations, have set aside a part of their broadcasting day for public affairs or public service programming. This is an effort by the stations to help non-profit civic organizations get their message to citizens. Use public service announcements (PSAs) during this time to promote programs such as voter registration, forums and debates or a Get-OutThe-Vote campaign. Preparing PSAs takes some time and effort. To get an idea of what a local TV or radio station looks for in a PSA, visitwith the station's public service, community affairs or program

Here are some guidelines for writing PSAs: Include as much information as possible in the script or on the fact sheet. When unable to include all the information, use a name, place or phone number where more information may be obtained. For radio PSAs, two to two and one-half lines of written copy (25 words) equals 10 seconds. Thirty seconds of copy is eight lines (75 words) and sixty seconds of copy is 16 lines ( ISO words). Generally, television PSA copy should contain fewer lines or words. Ten seconds of written copy contains 20 words, thirty seconds-60 words, and 60 seconds-20 words.

Place a name, or~anization, title and phone number in the upper left hand comer. Put the PSA topic (e.g., Voter Registration Drive) and the dates the PSA should be used in the upper right hand comer. For television PSAs, place the audio script on the right side of the page and a description of the slide or visual to be used on the left. Before taking the PSA to the station, time it to make sure it is the correct length. Public service announcements are most effective when used to announce local events, program~ and projects. It is an opportunity to use the stations' resour~ to get a message to local citizens. PSAs are also versatile enough to publicize projects throughout the year. If any trouble should arise in getting your PSAs on the air, contact the public service, community affairs or program director at the station. They will help yuu find where problems are and eliminate them. Above all, if there are any questions about any of their procedures, ASK! Their answers will help you prepare better public service announcements in the future.

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Sample Media Thank You Letter

(Date)

Mr. Roger Owens Public Service Director KSMP Radio 3810 Sample Avenue, N. Sampletown, USA ()()(){)()

Dear Mr. Owens:

The Sampletown Jaycees would like to thank you for airing our public service announcements concerning the "Register To Vote Today" voter registration campaign. Because of your effort, the Sampletown Jaycees have registered more than 1,900 local citizens to vote. Thank you again for your efforts on our behalf. Sincerely,

Bill Sample President Sampletown Jaycees

PROCLAMATIONS
General Guidelines
A proclamation is defined as "an official public announcement". The mayor, city manager or prominent city official of your community can set aside a day, week, month and sometimes, an entire year for a special project or cause. This is an opportunity for a Jaycee chapter to bring credibility to a project or program through the use of an official proclamation in the community. Before writing a proclamation, make a phone call or visit the mayor's office to determine if there are any special deadlines or guidelines to follow. Find out how to get a proclamation on the mayor's agenda and where the proclamation will be officially signed (for example, the mayor's office or a city meeting). Here are some general guidelines to follow: Include some history of the organization and how this project ties in with what you have done in the past. Describe the program or project. Keep the proclamation concise with a clear flow of thoughts. Make sure the chapter is mentioned prominently. Have it include a call to action. Submit the proclamation to the mayor's office for approval well before the date the proclamation will be announced. Use the sample proclamations as a guide. Sometimes the mayor's office can also provide samples of past proclamations. If there are any questions of wording or procedure, ASK! The mayor's office will be happy to help you prepare your proclamation. A mayor's proclamation increases news value and integrity to the program or project. It is most effectivewhen used in conjunction with news releases and followed by PSAs on radio and television.

Pass out or have merchants distribute "Voter Registration Pledge Cards". (See sample text at the end of this section.) Get a car or van and mount a loudspeaker on the roof. Drive around the community announcing your chapter's activities to the local citizens. Hand out postcards asking people to get involved to your chapter members and have them mail them to people they know. Place other postcards on store counters in town and encourage customers to use the cards to help you in chapter activities. Use posters, billboards, bumper stickers, lapel buttons, window stickers and other means to publicize the chapter activities to residents of the community. An important thing to remember is all the people in your town cannot always be reached through one medium. Use several public relations tools to inform and involve as many citizens as possible. Sometimes, the most unconventional public relations idea turns out to be the most effective. Get in the habit of preparing news releases, public service announcements, fact sheets and proclamations. Work closely with the media. Supplement those efforts with additional public relations efforts. If this is done, an effective,well-rounded public relations campaign will result.

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ADDITIONAL PUBLIC RELATIONS POSSIBILITIES
When thinking of providing public relations support for the chapter's activities, use creativity. Go beyond sending out news releases, putting PSAs on the air and arranging debates. Use all other avenues of public relations that are open . Talk to the pastor, rabbi or church council at the various churches and synagogues in town. Ask to place an announcement in the church newsletter or bulletin describing chapter activities and how church members can get involved. After Sunday services, hand out flyers to the congregation as they leave the church. Go to the local utility company, bank or any other business that sends montWy statements. Ask to place flyers in the envelope with their next billing or statement. This method is very useful in reaching a wide cross-section of the population. (Refer to the sample flyer messages at the end of this section.) Ask the store manager about placing flyers in bags at the grocery store. Put up a display near the checkstands where everyone needs to pass. If the store has a "message sign" (or marquee), ask them to put a promotional message on it.

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Sample
VOTER REGISTRATION PLEDGE CARD
PEOPLE WHO ARE NOT REGISTERED DO NOT VOTE PEOPLE WHO DO NOT VOTE DO NOT COUNT REGISTER TO VOTE BECAUSE I REALIZE THAT IT IS OUR DUTY AS CITIZENS TO VOTE. I. PLEDGE TO HELP REGISTER FIVE NEW VOTERS FOR THE UPCOMING 1984 ELECTION. SIGNATURE PLEASE PRINT: NAME ADDRESS CITY PHONE Sponsored by the _ _ _ STATE ZIP _ _ _

Jaycees

NOTE: Be sure to put the return mailing address on the front side of the pledge card.

Sample Flyer Messages

The deadline is just around the corner ... Have you registered? Have a say in your future ... Vote November 6th! (Voter Registration Message)

ARE YOU REGISTERED? You may not be registered if: - You have changed residency and have not re-registered; - You have changed your name and have not re-registered; or - You did not vote in the last general election.

Have a say in your future ... Vote November 6th!

(Voter Registration Message)

FLASH!!!! Only ten days left to register at the county courtholl';e 9:00 a.m. to 6:00 p.m. weekdays; 9:00 a.m. to noon on Saturdays. (Voter Rt.'gistration Message)

"I won't be in town on Election Day" ... IS NO EXCUSE! Use an absentee ballot.

Have a say in your future ... Vote November 6th! (GOTV Message)

Elections are always important, but this year's elections are crucial to America's future. The decisions that voters will make at all levels of government will set the tone of leadership and direction for the nation for the rest of this century. Therefore, it is important that as many Americans as possible go to the polIs and express their opinions about the direction of their government. Jaycees can and will have a tremendous IMPACT! Before someone can vote though, they must be registered to vote. If they can't vote, their opinion won't
counL

Studies have shown that PEOPLE DO NOT REGISTER TO VOTE BECAUSE NO ONE ENCOURAGES THEM OR HELPS THEM TO DO So. Most Americans want to vote, but many need that extra nudge that encourages them to take the time to register - or a special helping hand to minimize the effort for them to register. More than 70 percent of those people who are registered actually vote. REGISTRATION THUS APPEARS TO BE THE KEY TO HIGHER VOTER PARTICIPATION. The IMPACT of higher voter turnout could be as far reaching as the Presidential election or as close to home as helping elect a member of your city council.

Americans are given the freedom of choice - to choose which candidate to elect or whether to vote at all. An alarming number of citizens are choosing the second option, leaving only a handful to decide who will run our country. People often say that the majority rules, but does it? If you think America is governed by majority rule, think again: Candidates for elected office rarely receive a majority of the total eligible votes. In many elections, a majority of the eligible voters never make it to the polls. No American President this century has been elected with a majority of the tota! eligible vote. We have often elected a President with less than one-fourth of the total eligible vote. In the 1980 elections, the President won a landslide victory, but only a little over 27 percent of the eligible voters cast their ballots for him -largely because nearly half of the eligible voters did not cast their ballots at all.
America is not governed by the majority. It is governed by the majority of those who choose to vote.

eee

One vote doesn't make any difference ... or does it? Many Americans never bother to register or to vote because they don't think their vote counts. They believe that a single vote doesn't make a difference one way or another. Single votes DO count. They add up to hundreds and thousands of votes. To see the difference that even a relatively small number of votes can make, consider the following: In 1960 John F. Kennedy won the Presidency over Richard Nixon by less than one-half of one percent of the popular vote. He carried Illinois by 8,858 votes out of 4,757,409 votes cast - a margin of less than one vote per precinct. In the 1976 election, a shift of less than 9,000 votes 3,700 in Hawaii and 5,200 in Ohio - would have given the election to Gerald Ford. In 1982 the Republican Party maintained its eight-seat majority in the U.S. Senate by only 40,000 votes out of over 50 million cast for the 33 seats up for election. One vote changed out of every 1,250 votes cast would have given the Democratic Party control of the U.S. Senate.

After a voter's name is dropped from the voter registration lisL'. are there any speLial provisions for re-registering'! And if so. what are they'! Do state laws spell out proccdur~ on registration deadlines? Hours? Locations'! ]s absentee registration permitted? For what categories of people'! Are there any hx:al regulations regarding registration? How close to an election may an individual register to vote'! What local official is in charge of voter registration'!

(NOTE: If a person is unsure a., to his voting status. it is usually a simple matter of calling the local registrar or election board to determine if he is still registered.) Jaycees Voter Registration efforts are one or a combination of the following: a) A specific. concentrated effort within the chapter to encourage all Jaycees and their fami]i~ to register to vote. b) An all-{)Ut effort by Jaycees to get qualified citizens properly registered to vote. c) A joint venture with other organizatiofl' (such a., the Lions, Kiwanis. League of Women V(Hers. etc.) to ensure the great~t possible community-wide Voter Registration effort. Which method you ll,e depend, on: what you determine as the needs of your community: what effort, are currently being sponsored by other groups in your community. if any: and what level of commitment your chapter wanL, to make. NOTE: Whatever you dClide to do. make sure you can fulfill your commitment. Your chapter's reputation is at stake.

Election laws in each state specify which of the following five registrations are ll<;edin a state. It also indicates how much flexibility. if any. kx:al officials have in implementing their system,. Many cUnlnlunitie,l' use a cumbination of systeml'. It LI'IMPERA 71VEyou knuw which on'(.I) are LLI'ed yuur state in order to in d'I'e/op a proper plan of action. The five systems are:

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WHERE TO START
Knoll' the facts about voter registrarion in your cOnlnlunizv. Although voter registration is required in all stat~ except North Dakota for individuals to participate in the election proces..'. registration r~trictiofl' and accessibility differ dramatically by state. Rather than try to provide all the details on registration laws in each state, the following SUggestiOfl' can help you ask the right questions when speaking to local officials about voter registration requirements. The information can be obtained from your town or county clerk, city hall, voter registrar. board of elections or Chamber of Commerce. If you are unable to find satisfactory answers to your questions from th~e officials. contact your state's Secretary of State office at your state capitol or the state board of elections, You should seek answers to tht'Se kind, of qu~tions: What are the r~idency requiremenL' for registration and voting? What kinds of registration (postcard. deputy registrar. branch registration. centralized registration) are permitted by state law'! Are voters nam~ purged (removed) from registration lists for non-voting'! If so. how often? Are cancellation noti~ sent'! (Most state laws call for purging voter registration lists periodically to eliminate nam~ of persons who have died, changed residence or failed to vote within a specified period of time.

Centralized Registration - Voters register at a spClified location. ll,ually the registrar's office. the county clerk's office or city hall. In those stat~ that allow ONLY this system, a Voter Registration program is more complicated since it involves persuading the potential voter to make the effort to leave work or home and go to the registrar's office to register. Traflsportation or baby-sitting services may need to be provided to make it easier for voters to register. Deputy Registration - Deputy registrars may help register voters. If your state permits this, you may be able to persuade your kx:al officials to appoint certain chapter members as deputy registrars. In some areas. you may have to arrange for existing deputy registrars to
a~,ist in Branchour pro~ram .. RegiStratIOn - Of the stat~ which allow appointmenL, of deputy registrars. some limit the deputies to conducting registration at advertised "satellite locations." Other stat~ allow open multiple registration sit~. If your state allows deputy registrars. and most do. it is important you clarify what limitations. if any. are placed on the flexibility of the deputy registrar's right to

rssister voters. J<.egislration by Mai/About 20 stat~ allow voters to register by simply filling out a form and mailing it to the registrar's office. If your state allows registration by mail. take advantage of it. This is by far the easi~t and least expensive way to register voters. All you have to do is: obtain a supply of card, from the appropriate government office in your county, make them available to nonregistered citizens. and return them to the registrar's office once they are filled out. Election by Registration - Voters are allowed to both register and vote on election day. Regardless of which one. or combination of the above rncth(xls you ll,e. it is IMPERATIVE that you heavily publiLilt: your Voter Registration Drive in that "market area:' (NOTE: Public relations is covered in more detliJ further on.)

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WHAT NEXT?
Now that you are familiar with your state and community laws on voter registration, it is time to develop a plan of action. One of the most important decisions to make is determining what "target" area(s), group(s) or both, your Voter Registration drive should serve. As great as the need is to register all eligible voters and get them involved, no one group, not even the Jaycees, can do it all. A well-developed and implemented plan is more effectivethan just "scatter-shooting" and hoping for the best. In order to help determine answers to many of the following questions, we suggest you discuss them with the local registrar, county Democratic and Republican chairmen and other groups that are involved in voter registration efforts. Four important considerations in your decision process should be: I) What is the voter registration need in your community? 2) What voter registration needs are being met by other groups? Do they need assistance? 3) To what extent, if any, do you wish to combine efforts with other groups to accomplish a specific goal? Sometimes this is warranted because of the size and scope of the undertaking; other times you can and should handle the project by yourself. 4) What is your chapter's level of commitment? What chapter resources are available? This includes but is not limited to: the level of interest on the part of the membership; manpower available; chapter finances available, if needed; time available with other chapter activitiesyou may need to reprioritize other projects; and community contacts and resources available to assist you in your drive. Regardless of what level of involvement you decide to take in your Voter Registration efforts, ALWAYS make sure they are designed so the public understands they are a NONPARTISAN effort.

any idea and don't take time to analyze ideas until you are through listing them. What may at first seem to be an unworkable idea may be modified to fit your state's guidelines and available resources. The following is a sample of "target" areas and groups that you might consider: Jaycee members, families and friends. HigWy concentrated residential areas, e.g., apartment complexes. "Mobile areas" of your community, including new housing developments. (NOTE: You may want to work with the local Realtors Association in establishing your list.) Newcomer groups. High traffic business areas, including: shopping malls, large department stores, a major grocery store, banks and large office complexes. (NOTE: Concentrate on both shoppers and workers. When considering business areas, be sure to obtain permission well in advance.) Major plants or large employers. (NOTE: Be sure to obtain permission in advance, work out a schedule that does not include after work. People on their way home, tend not to take time to stop and register.) Special assistance programs for nursing homes, handicapped facilities, inner-city residents, the elderly, blind, deaf or otherwise handicapped citizens. First-time voters, including not only newcomers but also high school seniors, who have or will be turning legalage. Work with your local school systems. College campuses. County fairs. High school and college sporting events. Welfare and employment offices. Libraries. Churches, PT As, other civic groups and organizations.

ORGANIZING AND MANAGING THE CAMPAIGN

Start with a nucleus, such as the general chairman and a management team. Fix basic responsibilities at the beginning. Here are some guidelines on organization and management: General Chairman - supervises and coordinates entire effort, guided by plan of action and timetable set up by the committee. Secretary - records minutes of all committee meetings, sends notices and maintains files on all activities. Finance Chairman - supervises all financial matters including fundraising/donation activities, if needed. Research Chairman - gathers facts and assembles lists so that your efforts can be used to help pinpoint selected "targets" as discussed earlier. Canvassing Chairman - handles manpower for contacting citizens door-to-door, by phone, by mail and other selected methods of "getting the message across." Speakers Chairman - schedules committee members and other community leaders and celebrities to appear before various groups on behalf of the Voter Registration Campaign. Transportation Chairman - sets up transportation pools to carry citizens to and from registration locations. Includes baby-sitting service, if necessary.

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TARGET AREAS AND ACTIVITIES

The list of possible target areas and/or groups is really as limitless as your imagination. One good way to develop such a list is to have a "brainstorming" session with your committee or board of directors. Factors that enter into your thought process might include: Can we use a deputy registrar and/or is registration-bymail allowed in your state? Either one of these make your options much more flexible. What are the total resources available? (As outlined earlier.) A word of caution, when "brainstorming", don't discount 11

Promotion Chairman . handles: news releases: s[X)t announcements (pSAs): and promotion in newspapers, on radio and television, as outlined in the Puhlic Rclatiems section. In addition, he develops gimmicks and promotions such as parades, contests. lapel bUllons. humper siglls and postcards to help make litizens registrationCOIlSCIOllS.

Other points that will be helpful for organizing and managing the t:<lmpaign include: Ewablish a Steering CommitteI' if you ha ve joint projects y,'ith other groups. give each group a voice in the overall planning. Keep all officers informed through regular re[X)rts. fdefllif~' pro.lpectil'e voluflleers - individuals known to the commillee or other groups which might contain volunteers. De~'e1op a .Ipecific reaui/ment me.lsage - what you're doing and when it will be done. Then a.sk people' MOST VOLUNTEER RECRUITMENT EFFORTS ACTUALLY ASK VERY FEW PEOPLE TO HELP. Gil'e mluflleers exact (LIsignmeIlLI'.preCLI'I' in.l'tnlction\ and Jixed deadlines. Leave no rex)m for douht. Conduct training sessions, prepare illstruction sheels, check with volunteers regularly hy phone, recognize good performers with certificates, pins and thank you lellers. NOTE: You really cannot pay tex) much allention to the human nel..xisof your volunteers.

contain all the relevant information. Use a variety of different media to get the whole mes.sage across. If YOll have money availahle or can obtain dona tiOilS, some possihilities might include: Devise newspaper allention-grabbers with the minimum L'S.scntials(dates, times, places) and where-to-call numbers in large boldface type. Maybe a "countdown" approach showing "Only 10,9,8 .... more days to register - or you lose your voice." Keep radio and TV s[X)lS short and snappy, with just the es.scntials. Check the possibilities of using free public service announcement (PSA) time for these ads. Ask alx)Ul appearing on a community affairs program to promote your Voter Registration efforls. Put posters and flyers on community bulletin hoards, hllSCS,in office huildings, high schools and colleges. Nursing homes or other illstitutions can be targets for in-house registration to increase your success. Flyers can be distrihuted anywhere people congregate. If you're short of funds but long on enthusiastic volunteers, you might consider these ideas: A phone c<lmpaign - Solicit voters to register. This should be designed to include a follow-up phone call or [X)Stc<lrd. Jaycee Family Night promotion - Set aside a special event, perhaps a sex,ial, where Jaycees, family members and friends come to register. Publicize it in chapter mailings and include a phone campaign. Use this event to kick off the c<lmpaign or solicit help on other events. A rame for a tank of gas could he held with thc)Se registering and those hringing a potential registerant having their name put in the drawing. Registration Sundae Contact a local fast food chain or similar estahlishment and make arrangements to conduct a voter registration drive at their location on a set day. Voters registering receive a free sundae or soft drink compliments of the restaurant. GIMMICKS WORK!

Put everything on a timetable. The lx'St way is to plan backwards from the registration deadline. Envision where you want to be on that day, then think back through the steps required to get there. For example, if you llSC"branch registration:' think in terms of a cycle of activities for each area. ending with your registration activity: :\ days before - contact grass nXJ\S media. 2 days before - distrihute leaflets, start free media and other advance promotion. Registration Day - Canvass llsing sound trucks to promote. (NOTE: Nationally, The U.S. Jaycees will be promoting the month of September as "VOTER REGISTRATION MONTH:' Plan your major "public efforts" during this month. You can and should do something prior to September.)

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MAKE THEM AWARE!

If your chapter's efforts are to be sucres.sful. it will require good communication: People must be aware a/your projI'CI.I and e~'eflt.I in order /0 participa/e. They must be aware of the importance of registering. This too is accomplished through a good communications campaign. Think about puhlility and ways \0 reach your audience effectively from the very start of the planning process. The who-what-when-where-why's of registration arc crucial. To help make voters a ware, COil ider using such items as s leaflets, flyers, stuffers, cards, postcards, posters, fact sheels, press releases, meetings, radio and TV spots, newspaper ads, editorials, phone calls, door-to-door canvassing, hooth.s, mobile vailS, merchant signs or billboarcb, Don't assume anything. POlential regiltrant.l' may need the most basic registration information. &: sure your communications provide it. Not every flyer or five second TV spot can
12

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Do door-to-door canvassing - Target large numbers of unregistered people that live in certain neighborhoods. You might also go office-to-office or factory-to-factory, talking to people, leaving flyers or registration-by-mail cards, if allowed in your state. Major employers in your community - Explore the possibility of conducting a voter registration drive at their business during working hours, before work, at lunch or break periods. In addition, request the employer to promote voter registration through company newsletters, announcements and other methods. Booths or tables in public places - Spread out your manpower and catch people at work or at leisure in shopping malls, apartment complexes, factories, banks, department stores, grocery stores and libraries. If your state law permits, attempt to register voters on the spot. If this is not possible, pass out materials that inform them how to register. Other organizations' meetings - Ask for 5 to 10 minutes to promote voter registration. Have a registrar with you or have materials available. Any type of meeting is a possibility. Use your imagination. Gimmicks - Conduct a go-register-yourself rally with a "bus-in" to the board of elections. Give a slogan button to newly registered high school and college students. Invite the first 50 people who show up on the first day of registration to a coffee-and-donuts celebration. Transform a car, van or truck into a "votemobile" and drive it in parades, around the city, to sporting events, shopping centers, factories or schools. Let the media know what you are planning!

President, decide who controls Congress and select the leaders of state and local governments all across the nation. These people have the power to determine the direction America will take for years to come. Whether or not they use it depends on how Jaycees and other concerned citizens conduct effective Voter Registration programs and campaigns in the weeks and months to come. Jaycees must playa vital role. The IMPACT Jaycees will have is limited only by the level of involvement and commitment to the task at hand. If we, the Jaycees, are the leaders we profess to be, we must not let America down.
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PR AND VOTER REGISTRATION

(NOTE: The following sample materials have been designed to help you publicize your Voter Registration activities. For detailed "how to" information on their best application, please refer to the "Public Relations Possibilities" section, page 4.)

Suggested Information

ForA

Jaycee Registration Brochure

WHO CAN REGISTER
U.S. citizens, 18 and older, (except in most states, felons and the mentally incompetent). Residents of the jurisdiction. Does your state law permit l7-year-olds to register if they will be 18 by election day? In some states it does. Check it out. Board of Elections address. Branch registrations, with addresses and times. Mobile units, if any, and schedule. By mail, if allowed.

WHERE TO REGISTER

WHAT INFORMATION
Birth certificate? Drivers License? Other? Hours. Days of the week. Registration deadline.

IS REQUIRED

WHEN TO REGISTER

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After a name change? After an address change? (Notification of change may be required, even if re-registration is not.) After a name is purged from the list? Where forms are available. Where to send them. Phone numbers to call to request forms, including the Jaycees, if permitted.

CONCLUSION
The real political power in this country lies with people who have never used it - the people who don't vote.More than 55 million Americans are not registered voters-that's million more votes than President Reagan received in 1980. If these people all show up at the polls on election day, they will have enough votes to determine who wins practically every contested election in the country. They can choose the next

HOW TO REGISTER BY MAIL (If poosiblein your state.)

II

CITY /COUNTY CLERK AND/OR BOARD OF ELECTIONS, PHONE NUMBERS, ADDRESSES AND HOURS.

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Sample News Releases

(NOTE: This is an example of a news release that can be used as a "pre-release". A pre-release is one designed to be sent to the media before an event has a1.1ually taken place. Other releases should be prepared as a follow-up to the pre-release. To adapt this release to your local media include specific examples of your local chapter's activities.)

For Release: (Date) Contact: (Name), (Title) (Organi7..ation), (Phone Number) SAMPLETOWN JAYCEES ANNOUNCE "REGISTER TO VOTE TODA Y" CAMPAIGN

(Sampletown, USA) - The Sampletown Jaycees have announced a campaign designed to increase voter participation in this year's elections. Bill Sample, president of the Sampletown Jaycees, says the campaign is called "Register To Vote Today". As part of this program, the Sampletown Jaycees will arrange for various voter registration sites around the city. The goal of the program is to get more l.itizens involved in the total election process. The Sampletown Jaycees have asked the Mayor to proclaim September as "Register To Vote Today" month in Sampletown. Also during September, the Sampletown Jaycees will work to as.'iist local citizens in obtaining views of all candidates, and the principles for which they stand. One such method planned will be through a candidates' debate. Bill Sample says that the "Register To Vote Today" campaign is very important in the fight against voter apathy. He hopes to involve as many citizens as possible in the Jaycees' activities in September.

(NOTE: This is a sample news release. To adapt this release to your local media include specific examples of your local chapter's acti vities.)

For Release: (Date) Contact: (Name), (Title) (Organi7..ation), (Phone Number) "REGISTER TO VOTE TODA Y" CAMPAIGN UNDERWAY

(Sampletown, USA) - The Sampletown Jaycees' "Register To Vote Today" campaign is underway and going strong according to Bill Sample, president of the local group. The Sampletown Jaycees have set up voter registration booths at Sample Shopping Mall and the Community Center in order to get more Jex:al citizens involved in the total election process. Sample says there are some questions you can ll'iCto determine if you need to register or re-register to vote. Did you turn 18 since the last election? Have you changed your address? Have you changed your name? Did you fail to vote in the last Presidential election? If you answered "yes" to any of these questions. Sample says you should stop by any voter registration location for more information and register. The Sampletown Jaycees' voter registration txXJth in the Sample Shopping Mall is open from 8 a.m. to 5 p.m., Monday through Saturday, and from noon to 5 p.m. on Sunday. The voter registration tx)oth in the Community Center is open every day from 8 a.m. to 5 p.m. Les Samp, mayor of Sampletown, has proclaimed September as "Register To Vote Today" month in the city.

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Sample Public Service Announcements

Contact: (Name), (Title) (Organization), (Phone Number)
10 seconds

Subject: (PSA Topic) Dates: (Days PSA will air)

In the voting booth, "X" marks the spot. Register to vote this weekend at the Sample Shopping Mall. For more information, call the Sampletown Jaycees, (phone no.).

Contact: (Same as above)

15 seconds

Subject: (PSA Topic) Dates: (Days PSA will air)

Democracy is not a spectator sport - register today to vote in the next election. The Sampletown Jaycees will help you register at the Community Center during the month of September. For more information, call (phone no.).

Contact: (Same as above)

30 seconds

Subject: (PSA Topic) Dates: (Days PSA will air)

When you pull down a lever in a voting booth, you are exercising your right to vote. Unfortunately, some feel that voting isn't necessary. One vote - your vote - can make a difference. The Sampletown Jaycees want to help you get involved in the election process. During the month of September, you can register to vote at City Hall or at the Sample Shopping Mall. For more information, call the Sampletown Jaycees at (phone no.).

Contact: (Same as above)

60 seconds

Subject: (PSA Topic) Dates: (Days PSA will air)

Being able to vote in elections is both a right and a privilege-one which is very important. One vote-your vote-can make a difference. However, before you can vote, you must be registered. Ifyou turned 18,changed your address, or changed your name since the last election, you must register to vote. Likewise, if you've never taken the time to register, do so now. You can make a difference in the next election. The Sampletown Jaycees want to help you become more involved in the total election process. The Sampletown Jaycees will have a voter registration booth at the Sample Shopping Mall the entire month of September. Or you can register to vote at City Hall. For more information, call (phone no.). Exerciseyour right to vote. Make sure you're registered to vote in the next election!

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Sample Public Service Announcements

Fact Sheet
Contact: (Name), (Title) (Organization), (Phone Number) WHO: WHAT: WHEN: WHERE: WHY: HOW: Subject: Voter Registration Dates: (Days PSA will air)

The Sampletown Jaycees are sponsoring a "Register To Vote Today" campaign during the entire month of September at the Sample Shopping Mall and Community Center to involve more citizens in the total election proccs.~. by registering eligible voters for the next election.

Sample Television Public Service Announcement

Contact: (Same as above) Subject: Voter Registration Dates: (Days PSA will air)

30 seconds VIDEO Slide No. _ person in voting booth AUDIO ANNC: Are you registered to vote'? Have you turned 18 changed your address or name or failed to vote in the last Presidential election? The Sampletown Jaya.>es remind you that you mll~t be registered to be able to vote in the next election. You can register at the Sample Shopping Mall or the Community Center. For more information, call 432-1234.

Slide No. Sampletown

_ Jaycees working at booth

Slide No. _ Jaycee logo with phone number underneath

(NOTE: The blank following "Slide No." is for the TV station to i!l~rt its own identifying number of your slide.)

Sample Proclamation

WHEREAS, WHEREAS, WHEREAS, WHEREAS, THEREFORE, BE IT FURTHER

Sampletown is one of the many towns in America where the cornerstone of democracy has been laid, and; the Constitution of the United States e!l~urcs the righl~ of the men and women in America, and: one of these righl~ is the right to vote. and; the Sampletown Jaycees are working to help local citizens to exercise their right to vote through an extensive Voter Registration program; be it resolved, that I, Les Samp, Mayor, do hereby request that any citizen needing to register or re-register join the Sampletown Jaycees in their "Register To Vote Today" campaign. and; RESOLVED, THAT I DO HEREBY DECLARE SEPTEMBER AS "REGISTER TO VOTE TODAY" MONTfilN SA!vfJ>LETOWN. Dated this Third Day of September. in the Year of Our Lord, Nineteen Hundred and Eighty-Four.

Jaycee President

Mayor

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Get Out "he Vote

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One of the firstnational programs conducted by the Junior Chamber of Commerce was the Get-Out-The-Vote (GOTV) program in 1925. Since that time, Jaycee chapters all across America have been involved in a GOTV campaign in some form or another. Just as it was important in the Voter Registration section to determine what efforts were underway by other groups, so it is with the GOTV program. This will help to avoid duplication of educated, the wealthy and the poor. Contrary to public opinion, one vote, your vote, does make a difference! Everyone has a stake in the outcome of elections. There is a very real connection between marking the ballot and getting the kind of action you desire on a particular issue. The choices you make at the ballot box are not just between individuals, but also between solutions to problems like inflation, taxation, unemployment, energy and world peace. These choices affect you now and in the future. Citizens who exercise their right to vote influence the direction of public policy. Gerald Pomper, a political scientist who has made a detailed study of American elections, concluded that "the ballot is an effective means for the protection of citizens' interests" and is significant "not as power in government, but as influence on government." Politicians are held responsible for their actions or inactions and are ultimately accountable to the people who put them into office. In a Presidential election year, every member of the House of Representatives is up for re-election, one-third of all U.S. Senators and countless state and local officials are on the ballot as well. (NOTE: In even-numbered, non-Presidential election years, an additional one-third of all U.S. Senators, every member of the House of Representatives and several governors are up for re-election.) One vote in the "c1ose-ta-home" local and state elections can carry greater weight than in the Presidential contest. In many states and communities, voters can directly determine policy by voting on initiatives or referendums. Many "ballot issues" affect not only how you will be taxed, but how revenue will be raised for roads and capital improvements, how tax money will be spent, the condition of schools and other issues. 17

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YOUR VOTE
Being eligible to vote, of course, is not the same as voting! The right of American citizens to vote in a free election is considered THE most sacred of all freedoms in the United States. Yet today, it is forecast that more than 40 percent of voting age citizens will not vote. With as much as 65 percent of the electorate (those registered to vote) not participating, what type of government can we expect or deserve to expect? As Plato, a famous Greek philosopher, stated, "The punishment of wise men who refuse to take part in the affairs of the government is to live under the government of unwise men." "My vote doesn't make any difference" has become the complaint of the young and old alike, the scholars and the less

YOUR CHOICE, YOUR VOTE

The Elemenls
In this section. the various elements of the "Voter Service" portion of the GOTV program will be discussed. The seven clement,> are: establish a committee establish target prccinct~ getting organized conduct a training session prepare neccs.<;ary materials implement the program establish an absentee voting program

EXERCISE IT!

ESTABLISHING

A COMMITTEE
set up and job functions should

The basic committee include:

General Chairman - supervises and coordinates entire GOTV effort. guided by plan of action and timetable set up by the committee. Secretary - record'i minutes of all committee meetings. sends notices and maintains file of all activities. Finance Chairman -- supervises all financial matters including fundraising/donation activities, if needed. Research Chairman gathers fam and data as may be nca...'>saryto help target activity and develop program. Canvassing Chairman secures manjX)wer ll'icd to contact voters by going door-to-door. by phone. by mail and by other selected methods of "getting the voters out." Speakers Chairman - schedules committee members and other community leaders and celebrities to appear before varioll'i groups on behalf of the GOTV program. Tran.'ijXJrtation Chairman -- set~ up transportation pool,> to provide voters with rides to the fXJlIson Election Day. Baby-sitting Chairman - aXJrdinates baby-sitters for parents who need assistance in this area so they may vote. Promotion Chairman - handles: news releases; public service announcement'i (PSA,; promotions for newspapers, on radio and TV as outlined in the public relation.'i section. In addition, he develops gimmicks and promotions such as parades. contests, lapel button.,>, bumper signs and postcards to get the attention of voters to make them VOTE CONSCIOUS.

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VOTER SERVICES
There are two basic approaches to the GOTV campaign: Canvassing on a One-To-One Basis and Voter Service. Cam>auing on a One- To-One Basi.s - Of all the various campaign activities. GOTV success is mosl dependent on organized one-to-one contact. as opposed to a media campaign. For example: telephone campaigns, direct mail. personal visits and talking with someone at a GOTV booth in a shopping mall. Selective advertising such as PSA~, letters to the editor. posters and flyers can be used to help supplement these activities. VOler Service - The GOTV program should increase voter turnout. To attain this valuable mission. a GOTV program should contain services that make il easier for cilizem ro gel ro lhe polls. These Voter Services fall into three basic categories: I) Transportation - Provide transportation to the polls for voters who otherwise couldn't get there. 2) Baby-sitting Provide temporary child care so parent~ have the opportunity to vote. 3) Information - Provide answers to questions such as, where does someone go to cast their vote? How long arc the polls open?; to help increase voter turnout. Nonpartisan discussion groups for first time voters can be a valuable resource for this type of information. During these meetings, diSCll'>S candidates and issues; and teach them the mechanics of voting, such as: how to mark a paper ballot without spoiling it what to do if a ballot is spoiled how to ll'iC a voting machine how to vote a straight ticket how to obtain an absentee ballot The Lity/county clerk's office, the county election board. state and local bar associations can all be excellent sources of information. materials and speakers for these types of meetings.

ESTABLISHING TARGET PRECINCTS

Depending on the size of your community and the manfXJwer you have available, it may be necessary to identify some key "target" precinct'> in which to concentrate your activities. This should be done on a nonpartisan basis. To help select your key or target precinct'>. study voter turnout in past elections. This can be accomplished with the help of the city/county clerk, the board of elections, or the county Democratic and Republican chairmen. Once the GOTV precincts have been identified and ranked in priority order, obtain a precinct map from local election officials and color in the top priority precinct groups. This will help you get a better geographical picture of where your GOTV potential lies. This targeting process helps the GOTV general chairman to identify the right locations in which to focus their efforts. Remember, Jaycees will not get everyone to vote through their Voter Services, but they should provide services to those voters who are least likely to vote. The targeting proa. .. helps pinpoint these voters.
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GETTING ORGANIZED

Plan your GOTV campaign activities to be located close to actual precinct(s) and polling places to be serviced. Then, there are three basic steps to follow: 1) Select COTV areas. (NOTE: Generally, areas that need the most assistance are those with concentrations of lower-income people and the elderly.) Using your color-coded precinct map, divide the areas into logical subdivisions of the county or city. Each area should contain equal numbers of target precincts. Assign a minimum of five workers per area on Election Day. Do not select more areas than you can staff. If more manpower isneeded, plan for it now. The goal for each area should be to provide transportation and baby-sitting services to voters who need them. The most important factors in selecting the areas are the size and numbers of potential voters. Consider traffic conditions as you study the map. Try to avoid selecting large areas where drivers would spend too much time driving. 2) Select area headquarters. Once you have determined the areas, set up an Election Day headquarters to use as a base of operations for each area. It should be located near the area's center. Area headquarters can be established in homes or offices. 3) Establish a Central COTV Headquarters. The central headquarters is a location from which you telephone target voters with a GOTV message, and determine which services, if any, the voter needs (e.g., information, transportation and! or baby-sitting). If the request is only for information, the person manning the phone should provide it. If it is for transportation or baby-sitting, the request should be relayed to the appropriate area headquarters for handling. Try to obtain this type of information prior to Election Day. This may mean operating the central headquarters a few days, evenings or the weekend prior to Election Day. The more information obtained ahead of time, the more organized you are and the better job you can do. Central headquarters should include the following: A phone bank for out-going calls; Two private lines for communicating with area headquarters and for general internal communications; At least one incoming line with a number which can be publicized for voters to call with service requests. The incoming line might have an answering machine on it so that requests can be taken prior to Election Day. (NOTE: If it is impractical to install a phone bank for your campaign, try to borrow an office with several lines for Election Day. Usually banks or savings and loan offices are good possibilities, since they are community-minded. Typically, they have plenty of phones and are closed evenings, Saturdays and on Election Day when you need to use the phones.)

of mind. Make sure workers are prepared and understand the importance of the task they are performing.

PREPARING NECESSARY MATERIALS

The following materials may be helpful to your GOTV campaign workers on Election Day: Voter lists with phone numbers. GOTV Service Requests. Refer to sample GOTV request form.) Loc.ation chart matching precinct numbers with area headquarters, including phone numbers and addresses of all area headquarters. List of all polling locations and hours of operation. Area map showing precincts and polling locations. Sample ballots. Volunteer badge. (This can be a stick-on badge identifying the worker as a volunteer.)

IMPLEMENTING THE PROGRAM

The elements of organizing a GOTV program and the necessary materials have been provided. Now let's look at the three activities which should be included in a complete GOTV program. They are mailing, telephoning and Election Day activities.

GOTV MAIUNG
The GOTV mailing has four basic functions: To remind the voter of his polling place and the hours the polls are open. (NOTE: If your state has a law allowing time off for voting purposes, mention it in your mailing.) 2. To deliver a brief, positive message encouraging citizens to vote and emphasizing the importance of their vote. 3. To provide a sample ballot. 4. To provide a central headquarters phone number which the voter may call for transportation and baby-sitting requests or questions about voting on a nonpartisan basis. The most difficult part of the GOTV mailing is the fact that polling information is different for each precinct. Although it requires extra effort and great attention to detail, this information should be inserted. The GOTV mailing loses much of its impact when personalized precinct information is not included. One method that has proven successful is to: Print a one page flyer listing all polling locations beside the precinct numbers. You may need three or four of these in areas with a large number of precincts. At the top, print "Your precinct is No. __ ." The clerical team then fillsin the voter's individual precinct number from the registration list. The voter then looks down the list to the appropriate number and identifies his polling location. Don't send the flyer without the individual precinct numbers. Most voters don't know the number of their precincts. The GOTV mailing should be timd to arrive the Friday before Election Day. Check with the post office for an estimated delivery date and then add at least one day to it. I.

CONDUCTING A TRAINING SESSION

A pre-Election Day training session should be conducted by the GOTV general chairman for all personnel. One purpose of the training session is to explain the entire Election Day Voter Service operation. Answers to questions such as why you're working only in selected areas, how will requests be received and transmitted to area headquarters, etc., should be provided. A second purpose of the training session is to deliver a pep talk. Election Day is a long working day and it's the last opportunity to get the job done. Everything you've done has prepared you for this day. Try to get everyone in an upbeat, positive frame
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ESlablish An Absenlee VOling Program

Setting up an absentee voting program does not require a large amount of money, but docs require manpower and time. The absentee chairman should research the laws and procedures in regard to absentee voting. Next, he should develop a list of potential target areas such as: hospitals, nursing homes. homes for the elderly and other similar facilities. Official applications for absentee ballots should be obtained from the city/county clerk or board of elections and then distributed to the targeted areas. Make arrangements to have the forms notarized if the law requires. Arrange to come back later to pick up the ballot<; and mail them in. If necessary. help voters fill out the ballots. If you conduct a canvass program during the GOTV program. Make sure the volunteers know the mechanics and requirement<; for absentee voting. When they identify invalids, shut-ins or people who will be out of town on Election Day, they can supply the necessary absentee ballot applications.

TELEPHONING
The GOTV telephone campaign is designed to be a follow-up to the GOTV mailing and should accomplish these things: Provide basic voting information Emphasi7.c the importance of voter turnout Offer transportation and/or baby-sitting services An important point to remember is that other organizations' voter campaigns may offer similar Voter Services IF Ihl' vOler requesLs Ihem Since most voters tend to be pas.<;ive.very few will request these services. The best way is lOG.sk the voter if he needs either of these services. Many people who need the services will say yes, and these "orders" can be taken in advance. as well as on Election Day. The point is, try and get as many advance service requests as possible. Then route them to the appropriate area headquarters for handling. In a total GOTV program, the telephone campaign is the second contact with the target voter. Because you are dealing with the people who are least likely to vote, it is important to make bOlh the mail and phone contacts. The GOTV phone campaign should be timed to begin the Saturday before Election Day. Plan to call both first-priority target precincts and secondpriority target precincts on Saturday and Sunday. Follow-up on first-priority precincts as necessary on Monday and Election Day.

In order to model timetable GOTV program guide for timing

help you develop a plan of action, here is a incorporating the various elements of the we have reviewed. It is intended only as a and priority.

Numbers Of Days Pdor To Eleclion Day

A cliI'ilY 45 Days 40 35 30 28 26 24 Days Days Days Days Days Days Secure GOTV general chairman and committee Study election laws Conduct targeting process Begin planning specific programs Secure absentee voting chairman Begin absentee program Locate general and area headquarters Bt.'gin preparing materials Begin preparing mailing Assign personnel Send GOTV mailing Conduct training session Begin phone campaign Election Day activities

ELECfION

DAY ACfIVITIES

The following activities are designed to help the voter get to the polls. Central headquarters personnel man the phones and accept requests for rides or baby-sitting services. Prior to Election Day, the requests should be delivered to the appropriate area headquarters. On Election Day the requests should be immediately relayed to the area headquarters. One of the most important and often underestimated Voter Service you can provide is that of baby-sitting. Many pt.'Ople cannot vote due to the need of baby-sitting services. There are several methods that may be used to assign baby-sitters. The most obvious is for the baby-siner to stay at the voter's home while the driver takes the voter to the poll<;. However, some parents may be reluctant to allow strangers to remain in their homes with their children while they are away. A/lerna/iI'e procedures include: The baby-sitter can ride with the family in the voter's car and stay \\lth the children while their parent votes. This suggestion is for when the voter request<; baby-sitting only. The driver and baby-sitter can go with the family in the driver's car. Perhaps the driver can stay with the children and eliminate the need for a baby-sitter. Station a baby-sitter at each target polling location. This obviously requires a large number of baby-sitters per area. which would require previous planning. Make arrangements with an area day-care center so that children can be left there while the parenl'i vote 20

22 Day.,
18 Days 10 Days 7 Days 5 Days 3 Days Election Day

Put everything on a timetable. The best way is to plan backwards from the election day. Envision where you want to be on that day. then think back through the steps required to get there.

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SOME OTHER GOTV IDEAS

Request the telephone company to add a voting reminder to time and weather information lines. Request local newspapers to print ads urging people to vote. If cost is a consideration. approach merchant 3S.'iOCiations and other such groups to see if they will underwrite the COSl~of the ad~.

Ask local stores to design window displays or use posters in windows and on counters urging people to vote. Request they use their sign marquee. Urge community officials to "play up" an upcoming election (sign on city hall, parking meters and/or street light decorations, reminders on printed notices about city activities, schedules, municipal calendars and so on.) Arrange for a GOTV parade shortly before the election. The parade may feature the candidates for office and floats decorated by various groups, as well as local school bands. Pass out eye-catching tokens on Election Day to people who have voted. Give a flower to the first 100 female voters. Give a button reading "I Voted" to voters as they leave the polls. The idea is to nudge forgetful or preoccupied voters to vote. Conduct a Jaycee "VOTER VERIFICA nON RAFFLE". Design a voter verification form. Reproduce the form in your chapter newsletter or send a special mailing to your membership. When a Jaycee or a family member goes to vote, request the "Ward Clerk" or "Poll Checklist Personnel" to verify that they voted by signing his form. The member then brings or sends his form to the next chapter meeting. All forms are put in a box and a winner is drawn; GRAND PRIZE: 20 gallons of gas at a local gas station. Consider, as some states have, promoting GOTV activities through PROJECT V.O.T.E. - Voice Opinions Through Elections. In-state competition based on a percentage formula and services provided during an election can be very effective.This could be on a regional or chapter basis. Consider Project Senior Power. This may be conducted two ways. One way is to use the theme of Senior Power to promote those high school seniors of voting age to participate. The other is to promote senior citizens participation. Use slogans in the promotion of your GOTV program such as: - Let George Do It - But George isn't doing it. It is up to each of us. - Make your voice heard in government. Register to

vote-and vote in every election! Your vote is your opportunity to be heard. Don't pass it up! - Make your mark - VOTE! - It's your nation. It's your state. It's your community. It's your future. It's your voice-use it. Get involved and vote! - Exercise keeps democracy in shape - VOTE! - Have a voice in the choice - if you don't vote, don't gnpe. - Democracy is not a spectator sport. - Exercise the franchise, VOTE! - Put your votes where the issues are. - If you don't vote, you may create a problem you'll live with (accompanied by a picture of a monster). -

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CONCLUSION
Things we all care about are at stake in every election. Will we help others register their opinions in the voting booth on Election Day? Or will we let others make decisions for us by sitting at home? Jaycees can have an IMPACT by conducting an excellent VOTER REGISTRATION DRIVE followed by a complete GET OUT THE VOTE program. It is up to us! The most important and precious privilege of every adult United States citizen is the right to vote. Relinquishing that right by failure to exercise it may literally make one a man without a country.

r~~~~~w~

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~1

PR AND GOTV
(NOTE: The following sample materials have been designed to help you publicize your GET OUT THE VOTE activities. For detailed "how to" information on material application, please refer to the "Public Relations Possibilities" section, page 4.)

(NOTE: This is a sample news release. To adapt this release to your local media include specific examples of your local chapter's activities.) For Release: (Date) Contact: (Name), (Title) (Organization), (Phone No.) SAMPLETOWN JAYCEES "GET OUT THE VOTE" (Sampletown, USA) - More citizens than ever before will take part in the elections in Sampletown this year. BillSample, president of the Sampletown Jaycees, says the Jaycees are conducting a "Get Out The Vote" drive. Sample says the Jaycees are working to make sure local citizens have the opportunity to vote by providing transportation and baby-sitting services. The Sampletown Jaycees will provide transportation to and from the polls on election day for anyone who needs it. They are also providing baby-sitting service for parents who cannot leave their children unattended while they vote. To fmd out more about these services or to take advantage of these opportunities, Sample says residents should call the Sampletown Jaycees at (phone no.) between 8 a.m. and 5 p.m. Sample says the "Get Out The Vote" drive is part of a campaign to get more citizens involved in the total election process.

21

Sample Public Service A nnouncemenlS

Contact: (Name), (Title) (Organization), (Phone No.)

Subject Get Out The Vote Dates: (Days PSA will air)

10 seconds
Don't stay home on election day! VOTE! The Sampletown Jaycees can help. For more information, call (phone no.).

Contact: (Same as above)

Subject Get Out The Vote Dates: (Days PSA will air)

/5 seconds
The Sampletown Jaycees want you to vote on Election Day. Take advantage of their transportation For more information, call (phone no.). and baby-sitting services.

Contact: (Same as above)

Subject Get Out The Vote Dates: (Days PSA will air)

30 seconds
This year, let your voice be heard on Election Day! Exercise your right to vote! If you need transportation to and from the polls, call (phone no.). The Sampletown Jaycees can also provide baby-sitting services for parents who cannot leave their children unattended while they vote. "X" marks the ballot on election day. Let your voice be heard! The Sampletown Jaycees encourage you to vote. Call (phone no.).

Contact: (Same as above)

Subject (PSA Topic) Dates: (Days PSA will air)

60 seconds
What's your excuse for not voting this year? You can't find anyone to baby-sit your children while you go to the polls? You don't know anyone who can give you a ride and cab fare is too expensive? You won't have any excuses this Election Day. The Sampletown Jaycees want to give you an opportunity to exercise your right to vote by providing free transportation and a baby-sitting service. If you call (phone no.), the Sampletown Jaycees will arrange transportation for you to and from the polls. They'll also provide a baby-sitting service if you can't leave your children unattended while you vote. Don't let excuses keep you from making a difference in this year's election. Call (phone no.). Let the Sampletown Jaycees give you the opportunity to vote. One vote-your I'Ole-Gin make a difference.

Fact Sheet
Contact: (Name), (Title) (Organization), WHO: WHAT: WHEN: WHERE: WHY: HOW: (Phone No.) Subject Get Out The Vote Dates: (Days PSA will air)

Sampletown Jaycees Get Out The Vote drive Election Da y In the City of Sampletown To give more citizens the opportunity to vote Through transportation and baby-sitting services that will enable voters to make it to the polls.

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Sample Television Public Service Announcement

Contact: (Name), (Title) (Organization), (Phone No.) 30 seconds VIDEO Subject Voter Registration Dates: (Days PSA will air) AUDIO ANNC: On election day, don't let anything stand in your way. VOTE! Your vote can make the difference. The Sampletown Jaycees can make voting easier. If you need a ride to and from the polls, or a baby-sitter while voting, call the Sampletown Jaycees at (phone no.) Let your voice be heard this election day. Call. (phone no.).

Slide No. _ Big sign that says "VOTE!"

Slide No. _ Elderly getting into car

Slide No. _ Young man (or woman) babysirting children (Phone number underneath) (NOTE: The blank following "Slide No." is for the TV station to insert its own identifying number of your slide.)

Sample Proclamfltion

the entire demucratic process of this free land is based, in part, on the right to vote, and; the right to vote is one that should be taken seriously, and; the Sampletown Jaycees have worked hard to get more residents involved in the total electionpr0ce5S, nd; a the Sampletown Jaycees are sponsoring a "Get Out The Vote" drive to enable more citizensthe opportunity to vote; THEREFORE, be it resolved,that I, Us Samp, Mayor, do hereby urge aUcitizensto join with the Jaycees in their "Get Out The Vote" drive, ar;d; BE IT FURTHER RESOLVED, tbt I do hereby declare the week of as "GET OUT TIlE VOTE" week in ~:l!:,?letown. Dated dlli Eighty-rour. Day of , in the Year of Our Lord, Nineteen Hundred and

WHEREAS, WHEREAS, WHEREAS, WHEREAS,

--Mayor

23

Candidates
DE8....--..-....-:.==-=-~~ _ES

-=----

1
.I
Each year Jaycee chapters all across America run a Governmental Affai~ program and often don't even realize that they did. The program we are speaking of is a Candidates Night or Issue NighL These programs have become so "automatic" or expected by Jaycee chapte~ that they take running them for granted. In a Presidential year, Jaycee chapters have a unique opportunity to expand the level of chapter involvement and community service. Candidates Debates/Forums are needed al all levels of the election process. While this section is geared toward the United States Senate, Congressional and Gubernatorial races. please don't lose sight of the fact that countlcs.~ other state and local elections also need your attention. Check with your local board of elections, city/county clerk to see what
E" ~

THE DIFFERENCES
Most chapte~ are familiar with a Candidates Night or an Issue Night. In this situation a chapter will invite a candidate or candidates for a particular office to address the membe~hip. Sometimes the speech will be at a Jaycee membe~hip meeting where the general public is invited and other times it is at a private meeting. Or at times, it may be at a public meeting sponsored by the Jaycee chapter. Oa:asionally. the program may feature candidates for more than one office. A Candidales Forum is similar to a Candidales NighL Each candidate will give an opening statement and then respond to questions from the audience. It ditfe~ from the Candidales Nighl in the fact that all candidates for the same office should be invited to speak at the forum. "Issue Nights" or "Topic Nights" are very similar. Instead of having candidates for office speak, your speakers address the pros and cons of issues that interest your membe~. These issues can range from street/park repair to school bond issues. A Candidates Debale is a formal presentation where candidates for office address certain topics or answer panel questions. Typically there is an opportunity for each candidate to respond to another's statement (a rebuttal). There are various formats available. The major difference between a debate and a forum is that in a forum, the candidates do not address each other or respond to another's previous statement. Properly planned, debates tend to be more interesting and informative. IT IS HIGHLY RECOMMENDED YOU USE THE DEBATE FORMAT IF AT ALL POSSIBLE. However, in many instances you may find that incumbents are reluctant to debate but the challengers are eager. In cases of this

rmi hi1 ~ hi1 &i~h"~f&imu~

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BACKGROUND
As pointed out earlier, both the Democratic National Committee (DNC) and the Republican National Committee (RNC) have endorsed and pledged their support for the IMPACT program. Both the DNC and RNC believe that there is a definite need for Jaycee involvement to help bring the American public face-to-face meetings with political candidates at all levels. whether in a meeting hall or over the air via TV or radio. 24

nature, try to be flexible in your debate guidelines (within reason): Give them a reason to want to participate in the debate! If a debate is totally out of the question, then the Candidates Forum is the way to go. CAUTION!! 1. Regardless of the format used, IF your event is publicized as being "open to the public" in any fashion, as it should be, then you MUST invite all major candidates to the event. If it is a contested race and only one candidate accepts or shows up, then you MUST cancel the event. Failure to do so would be a violation of Federal Election guidelines. 2. Always treat all candidates for the same office exactly the same regardless of whether they are the incumbent or the challenger. 3. In designing your program, experts agree that you should not invite candidates for different offices to appear on the same agenda if they are running for anyone of the following offices: U.S. Senator, Congressman or Governor. It is permissible to invite candidates to appear on the same agenda if for city and/or county office.

WORKING WITH OTHERS

One question you might ask is, "Why get involved with other groups?" For major events, it can mean additional manpower in the planning and implementation steps. A combined effort can offer a larger potential audience draw-a point of interest to candidates. It could also provide a larger financial base to work from to cover expenscs.

I. ..............................................

A PHONE CALL AWAY

Hosting a debate will be both a challenging and exciting experience for your chapter. Your success in large part will depend on thorough planning; good judgment in selecting the format; even-handed treatment of candidates; careful attention to the content, mechanics and conduct of the event itself and a lot of hard behind-the-scenes work by chapter members. There are many ways to present candidates to the voters, either in person or via radio or TV. The following sections contain "how to" tips, including such things as planning, cooperation with other groups, treatment of the candidates, format and mechanics. The basic information you need is covered in detail, however; if you have any questions, problems or just need to talk a situation through, please call The U.S. Jaycees at 918584-2481. Tell the operator you need to talk to someone about the IMPACT program.

I. ..............................................

PLANNING
In planning the event, "think through" the following questions and develop answers for them: Can you get the necessary chapter manpower to run the project successfully? Will the community respond and turn out for a Candidates Debate? Can you get the cooperation of the political parties? Can you get the cooperation of the candidates? Will the date or place affect their response? Are there other organizations to cooperate with or assist you? Will the media (newspaper, radio and TV) cover the event? Docs the format favor one media over another? Once you've thought all the factors through, pick a date for your event. If possible, clear the proposed date(s) with both parties and candidates. Then, reserve your facility as soon as
pa5Sible.

Affiliation withpolitical parties - While Jaycees are a nonpartisan organization, they can work with political parties as long as it is ALWAYS on an equal basis and not construed as an endorsement of the party and/or candidate. In deciding to work with the political parties, their candidates, or both, consider the following: Will major party organizations be cooperative or uninterested and antagonistic? Will individual candidates be receptive to the opportunity of participating in a Jaycee sponsored event? Is it possible that incumbents who are running may decide not to participate for ANY reason? What, if anything, can be done to change their minds? If the initial reaction of the candidates is negative, don't give up easily. Think of individuals who could persuade them to change their minds (i.e.; county and/or state party officials or a fellow "office holder" whom you may know and could contact). If all else fails, call The U.S. Jaycees as mentioned earlier and discuss it with us. Cooperating with the political parties can help to encourage the candidates' cooperation and may lead to a larger audience and increased publicity for the event and your chapter. Earlier, it was mentioned to give the candidates "a reason for wanting to participate." One very effective way to accomplish this is to let the parties and campaign committees know up front that they can and will have a large degree of say-so in the planning of the debate. This may include such things as: layout, location, types of questions, the ability to submit a question(s) of their own and input on the choice of moderator, to mention but a few. The trick here is to allow all sides equal input. The chance to ha ve this much direct input into the event will be an attractive point to the political parties as well as the candidates. Usually, they are not afforded this much opportunity. The key is to let them know right from the start that this is the case. Give them a reason to say YES to your request. Working with other organizations - The most common cooperative arrangement is one with other Jaycee chapters in the area. This is especially true when the particular candidate's district you are working with overlaps another chapter's, district(s), or regional boundary. Other organizations you may wish to contact are service clubs such as Rotary, Kiwanis and Lions, the local Chamber of Commerce, local Realtors Association, PTAs, the League of Women Voters, student groups at universities and colleges, merchant associations, local news media (radio, TV station, newspaper), county Farm Bureaus, public interest groups, tenant associations, ethnic associations and so on. (NOTE: Iffederal candidates - President, Vice President, U.S. Senator, Congressman - are involved in your event, be careful about cooperation that could be construed as a "corporate or union contribution," either in cash or in-kind. If this becomes a consideration, give The U.S. Jaycees a call to discuss the do's and don'ts.)
25

Should you decide to combine your dTorl\ with another group. stan planning early. Cooperating groups should be in on all decision making: however. make sure all panies understand that the Jaycees cannOl waive il\ nonpartisan policies and procedures. Be sure to realistically a.'i.\essthe help a cooperating organil.ation(s) will provide. Determine if it will be worth it. Since the Jaycees end up sharing il\ techniques and public relations benefit\ of the event with another organization. there should be a clem understanding of what contribution the cooperating organi/ation should make. in order to be considered an equal partner. such as providing: A substantial amount of manpower for related activities. e.g.: making and distributing posters and serving as ll\hers and pages for the event: A better meeting place or helping with the cost of the facilitv' Addi~~nal publicity for the event.. e.g.: flyers. posters. radio or TV time. publishing promotional announcements in membership publications or mailing in vitatiolts to their membership: Additional fund\ for financing the meeting (try hard to get this important commitment): Increa.\ed cooperation from the media. All these matters need to be covered before an agreement is made with another organization.

numbers of voters. It is unrC<llistic in a POPUIOll\ state to invite U.S. Senatorial and Gubernatorial candidates, for example. to a meeting of limited size or to a radio/TV session on a limited range channel. You also need to realize that difficulties involved in an "ironclad" commitment from such politicians are considerable. Therefore. try to make your "attendance base" (whether live or broadcast audience) a.s large as possible. This goes back to C<lrliercomments on giving the C<lndidate a reason to accept and not one to decline your invitation.

You arc not tied to any set format when deciding what format your debate is to have. Content is often influenced by format. Types of format include such things as: Will the candidates spC<lkin general on their qualifications and plans for office, on a specific issue or in response to qu~tions? If the candidate is to answer questions. a list of questions or broad topics to be covered should be included in the candidates' invitation. Questions from the audience help to "liven up" any type of prescnk1tion. It is a good idea to have someone screen written qu~tiolts to avoid duplication. to alternate between candidates and to help ensure that l'i.\Ues rather than personalities are discus.sed. A rebuttal period between statements and questions or after each question often works well. If you plan to allow for rebuttab. candidates should be told so in their imitations.

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EQUAL TREATMENT OF CANDIDATES

When considering which candidates to include. remember that in the evening the audience's attention span has shorter limits. Another factor is. what type of election is it? What arc the levels of offices? An excellent rule of thumb to folio tre..1t is. ALL e..1ndidates for the same office alike. While not all will respond to an invitation to speak at your event. it's important that all candidates vying for a given office get invit<ltiortS to do so. AND that the public knows that everyone got treated alike. (Review the CAUTION statement included in "The Differenccs" section.) Imitatiolts should be sent to primary winners. to candidates selected at pany caUCll~ and to independent candidates. Also COlt ider including write-in e..1ndidatcs who appear to be s running bona fide campaiglt\. If a primary election result is contested. decide whether to extend tentative invit<nions to l~Jth parties' candidates or to delay inviting either candidate to the event until a primary winner is declared.

A Live Meeting
The ba.sic foml of a Candidate MeeEing is a live session in which all the candidates for several diflerent offices present their views in short. individual speeches (usually two to five minutcs) and then answer questions from the audience. Variatiolt~ of this format include: formal debate: roundtable discll'>.\ion: f(\rum on a university/college campll~: breakfast meeting: morning "Candidate Coffee" in a busy shopping maiL keynote speaker (program) at a sit down luncheon or dinner. Use imagination and be alert to opportunities. Any type of meeting ma:- be covered by TV or taped for radio broadcast when appropriate.

A Candidate Fair
A variation of the Candid me Meeting theme is the ((wdidall' Fair. Each candidate has a separate table. booth or room to ll\e a.\ b,l'iC for distributing campaign literature, answering ljuestions or making short speeches: the audience circulates from candidate to candidate. The biggest advantage of this format is that large numbers of candidates can be featured. (NOTE: This type of format lends ilo;elf to Lity/county candidates and some state Glndidates rather than "federal" Glndidates. ) Candidate Fairs may be staged indoors in hotel areas. gymml\iums or auditoriums or ollL\ide in the Lity streets or at \hopping centers. If "federal" candidates arc to be included. you st<ly on safer ground by staging the fair in a public location, e.g.: governmental faLility such as a school. municipal auditorium. COUnlV tairground\. etc. This helps to remove any possible considt:ration of "donations" and "in-kind" services or other cnnflicl\ that could come lip under Federal Election guidelines. 26

Representation
Some groups have found that presenting candidates for several levels of government at the same event is difficult. E vents co-sponsored by two or more chapters (a district. region or the state organization itself) are a good idea in situations where candidates cross chapter. district or regional ~JUndarics. A busy candidate is more likely to find time for one larger event (including a larger media ba.o;e)than two or more smaller ones. Keep in mind the political fact of life: The single-minded aim of all candidates is to get elected. Candidates with large potential constituencies ha\e to allocate campaign time C<lrefully to those occasions that promise exposure to large

Sponsoring a debate between candidates can be one of the most challenging and yet rewarding experiences your chapter can ever undertake. In a debate, candidates are given an equal amount of time to address different sides of an issue. Time for rebuttal should also be allowed. The opportunity to speak is alternated between candidates as the debate progresses. Candidates may reply to one another or to questions put forth by a panel of experts or both. Regardless of what format is used, cover this with all candidates well in advance. When planning a debate, the format and method for negotiation will vary with each situation. Carefully choose a neutral location and a moderator who is not in any way associated with any candidate or political party. Earlier in this article in "The Differences" section, we pointed out the logic behind and importance of being "flexible" in the selection of format and moderator. It is IMPERATIVE to allow the candidates a large "say-so" in establishing the format for the debate and selection of the moderator. In many instances, the candidates are "told" what will happen. This is a mistake! Remember, give them a reason to say yes to your invitation. The fact that they know from the invitation that they can have direct input in these areas is a definite plus!

Sample Format
Depending upon the time schedule, one format that has been found to be very appealing to the candidates is: Allow each candidate to make a brief opening statement (two to four minutes). Have a series of three-to-five questions prepared and candidates aware of at least the general topics in advance. Each candidate submits one of the questions to be used. The remaining questions will be developed by the Jaycees in advance. (NOTE: The Jaycees may solicit independent help in determining the questions.) Provide for a rebuttal period at the end of each question. If time permits, allow for pre-screened written questions from the audience followed by rebuttal. Allow each candidate to make a brief closing statement (two to four minutes).

good news coverage, consider the media's needs including time and location. Broadcasting imposes some other restrictions as well. If the meeting will be covered by the broadcast media, be aware of certain provisions of the Communications Act. For example, meetings actually held in a broadcast studio are usually subject to "equal time" requirements for candidates not represented at the meeting. If the meeting is not held in the studio and has sponsorship by someone other than the broadcaster - by the Jaycees for example - it can be covered as a bonafide news event and the equal time provisions will not apply. In this instance, broadcasters will be providing on-the-spot coverage of a newsworthy event (similar to coverage of a political convention) without having staged the event themselves. If you have any questions in this area, please call The U.S. Jaycees. One person, possibly a PR chairman, should be directly responsible for all arrangements and follow-through with the media for the debate. If the event is taped, have a clear understanding of who controls the use of the tapes, so that excerpts are not used later to the advantage of one candidate or another. If the event is broadcast, try to reach an agreement that no political ads will be run immediately prior to, during or immediately following the event. This tends to givea psychological advantage to the candidate and/or party running the ad. Some additional hints in regard to broadcast events include: Have a warm-up period for the audience before the program goes on the air. Tell the audience what to expect and what is expected of them before air time (e.g.: no demonstrations permitted, how questions will be handled, etc.). The moderator should have a complete plan for the event with the time for each sequence well in mind. He or she should prepare a short, interesting opening and closing statement. For radio this can be written out, but for television it should be memorized and timed. Make a simple statement of the Jaycees nonpartisanship over the air at the beginning AND at the end of each program. Spend one or two minutes on the ground rules - things the listening audience should know. Keep preliminaries short; the audience is interested in the candidates. If signs are used, keep them simple and legible. Arrange them to face the audience.

An Alternative To The Debate

Consider doing a daily radio or television series for several weeks prior to an election, scheduling interviews each day with candidates running for office. Interviews with candidates can be taped separately and the program put together later - a good selling point for getting cooperation from the more elusive candidates. Audience participation could be available via the phone. However, it would be very easy for a candidate to "stack" the phone calls with supporters. While interviews have flexibility, this format may mean broadcasters become subject to the "equal time" provisions. Realistically, the event is less likely to get broadcast coverage if there are more than two parties involved. It is recommended this idea be discussed with station authorities (news director, public affairs director or general manager) BEFORE approaching potential participants with your idea. 27

Broadcasting Candidate Meetings

Getting the broadcast media to cover the event is a superb way to extend the reach of your service far beyond the live audience AND to provide excellent public relations for the chapter. In addition, it is a strong inducement for candidates to participate. Make radio and television (including educational or public TV) an important part of your planning steps. One point to take into account is that in order to obtain

The Meeting Place

Once the date is set. make the final determination of the location. Consider such things as: si7e; convenience, including acct...;sibiIi falilities, rental fee, if applicable: and parking. ty: Before signing a contract, carefully check out physical details such as lighting and sound systems, tables, podium and audience microphones, if to be used, and possible taping facilities. It would also be a good idea to have the chapter's legal counsel review the contract before signing. Be sure to verify the closing time and make arrangements to have the facility opened early so the committee can set up a few hours before the mt'eting. Use the advance time to brief all support personnel and the prlX~ section on the platform set up and the location of such things as: fire exits, coatrooms, restrooms. public telephones and the first-aid stand. A mock walk-through is a good idea. Someone on the facility staff familiar with the sound and lighting should check the equipment at least an hour before the event. Request a back-up amplifier for the sound system. They have been known to go out at the 'wrong time."

Candid ales Invitations

Be sure to review the inviGltions several times before they arc sent. In addition to being '\'rror free", they should clearly state the tl)lIowing: The exact date. time and place of the debate: The purpose of the event and the political offices to be involvt>d: The Jaycees nonpartisanship policy; The format to be followed: The names of all participating organil.<ltions: Explicit provisions for replying: a week to ten days upon receipt of letter l~ common. If an answer lS not received within that time period. repeat the invitation by telephone and ask for a written acceptance or denial. Even then. last minute no-shows may occur; The basic ground rules: the time limit. the nature of the candidate's presentation and the opportunity for rebuttal and question periods. if planned. State at the ouL~t that no substitute speakers will be permitted. unllX~ the board of directors has decided otherwise. The point here is that it is very easy for a candidate to send a stand-in." (NOTE: Depending on what level of political office you are gearing your debate toward. you may want to word your invitation to make the ground rules somewhat "flexible." This is particularly true in the ca~ of "federal" candidates and pos.~ibly gubernatorial candidates. Remember. give them a reason to .my yes. Flexibility may jlLStbe that reason. However. decisions regarding flexibility should aITect all candidates equally.) It lS not necessary to include dellliled information about meeting procedures, ground ruk~. questions or timing. All of this can be covered in a follow-up letter to participants.

DEBATES: THE MAIN EVENT

Mechanics
The mechanics of a candidates event will vary according to the format chosen. Adapt the following suggestions to the type of event you have planned. ONCI:" AGAIN. 11ff; DEBATE FORMAT IS RECOMMl:NIJFD.

Picking A Dale
Pick the best possible time for the event to assure a large audience and high candidate partilipation. unless broadolst coverage requirements arc a higher priority. If there arc only two or three candidates eligible to participate. C<1ndidate scht>duling may bt'COme a higher priority. After selecting several len/an'I'e dnles. check around to make sure that a major community event has not alrcady been scheduled for the dates being considered. Check the dates against a community calendar. Also check the availability of potential meeting kx:atioll~. The next step is to work with the political parties and \\ith the media. if the event is to be broadcast. to determine the best pos.~ible date from your tentative list. IF POSSIBLE. first clear a date intl)rmally b\ telephone with the candidates themselves or \\ ith their mmpaign managers. Be sure to confirm all dates hy letter. 28

Follow-up Leflers
Lctte~ to confirm and provide detailed arrangements such as the date, time and place of event. should be sent to each candidate who accepts your invitation. It l~ a good idea to send this letter certified mail with return receipt requested. If candidates arc from out of town. include detailed directions (encloo,c a map if possihlc). travel time to the meeting lacility and rarking intilrmation. Also include ground rules and the time o,ctjuence of the agenda. If net>dt'd, ask for biographical material I()r introduction or promotional purposes.

~----------~------------, SAMPLE GROUND RULES

Because the Jaycees are interested in issues and not personalities, all presentations and questions must be confined strictly to issues. Biographical material submitted by each candidate to the Jaycees by a specified date may (or may not) be distributed by the Jaycees at the event. A candidate is (or is not) permitted to distribute campaign literature at the event. NOTE: Jaycee members should not be involved with distribution of such material at the event due to our nonpartisanship position. Substitutes, spokespersons or written statements in lieu of a candidate's appearance may (or may not) be permitted (except in specific circumstances, which you should spell out). If an event is broadcast, no substitutes can be accepted under any circumstances unless a candidate waives his or her rights to equal time. Consult the contact at the station broadcasting the event; he knows the rules. Order of speaking will be determined by a coin toss (or whatever method has been selected). Timing on the subject of (topic) or in reply to the questions listed in the (attached/enclosed, etc.). Each candidate may speak for __ minutes, have __ minutes for rebuttal, and then participate in the questionand-answer period following the presentation of each group of candidates. Timekeepers will keep close watch on time limits. Once the timekeeper has rung the bell, the candidate will be only permitted to finish his current sentence. Thereafter, the moderator can interrupt.

brevity - no statements or speeches, just questions. End the questioning process before the audience becomes restless.

AUDIENCE QUESTIONS
The following are guidelines you should consider in regard to audience participation: Audience questions may (or may not) be permitted. Questioners must identify themselves and direct questions - oral or written - to a specific candidate . Questions may (or may not) be screened. For most events, oral questions are much more effective and help to liven up an event. However, they are difficult to screen for irrelevant, insulting,personal or vicious content. If this comes up, the moderator should refuse to permit such questions and move on immediately to another question. (NOTE: In some cases, a candidate may welcome an opportunity to reply.) After any answer, other candidates for the same office may have an opportunity to speak also, if they so choose. Candidates are (or are not) invited to question each other after a period of time has been allotted for questions from the audience. If it is decided to accept only written questions, the moderator should allow for a slight pause between the presentations (and rebuttals, if any) and the question period, so that the audience can write questions and the ushers can collect and sort them. Pre-determined "screeners" then select those of general interest and eliminate unsuitable ones. To help shorten the interval while questions are collected and screened, the moderator can begin with a few questions prepared in advance by the Jaycee committee. This is a must if the meeting is on radio or TV. If questions are live, the moderator should insiston 29

The success of most Candidate Debates depends heavily on the moderator. A capable moderator can prevent a meeting from being steered off course, becoming a free-for-all or turning into a boring non-event. In short, a moderator can help make or break an event. A moderator should: Be aware of the personalities or issues in the election that might cause any difficulties. Be able to make quick, sound decisions. Have a good sense of humor as well as timing. Be absolutely fair. Be able to tactfully prevent a candidate from taking more than a fair share of time or from bringing personalities rather than issues into the meeting. A moderator should be a poised and assertive individual who can say, "Your question is out of order," and still keep the meeting controlled and stimulating. Depending on the level of the event (wpat political office is under decision), it may be permissible to use a Jaycee member as a moderator. In other instances, a non-member may be best qualified. If using a non-Jaycee, make sure that he or she is a wellknown, impartial individual who will observe Jaycee policies and procedures, especially our nonpartisan guidelines. Consider a well-known educator or a political commentator from radio, TV or newspapers - someone who is not identified with a particular political party. Make sure the moderator chosen has the necessary information (in writing) at least one week in advance. This should include: location of meeting and directions, timed agenda, names of chapter contacts, offices and candidates, ground rules and prepared questions for the "question and answer" portion (if any), reminder that the event is (or is not) being broadcast, the date and time for a practice session (if any), and any special "dress" requirements. Also include a sample ballot issue explanation if these are likely to come up.

~----------~------------, PUBLICITY A MUST

Extensive and yet effective publicity for several weeks before the debate is a must in drawing an audience (live or at home) for any candidate event. Be sure to contact ALL media. Be creative; don't leave anyone out. Prepare timed public service announcements (PSAs) for radio and television. If the debate is going to be broadcast, the stations may provide some free publicity. For newspapers, try letters to the editor, news releases or paid advertisements. Ask the county political party committees and other community organizations to inform their members of the debate. (NOTE: For more detailed "how to" public relations materials, refer to the "Public Relations and Candidates Debates" section.) An announcement in the Jaycee chapter newsletter might not be enough to draw high Jaycee attendance, so use PR techniques too. A strong Jaycee turnout is important. Consider telephoning chapter members the weekend before the meeting reminding them of the event. Attach a reminder "ticket" to the chapter newsletter.

r ..............................................,

EXIDBITS
An event of this type is an excellent opportunity to set up a display for the audience to view. Include such things as: Precinct maps with locations of poll<;: Sample ballol'i; Information on voter registration: Information on other Voter Services offered by the Jaycees. i.e.. rides-tn-polls and baby-sitting; Voter Service Request Card<i: Phone number to request such services: A voting machine demonstration. Also consider a separate booth highlighting other Jaycee community development and individual development activities. Be sure to include membership applications and information on how to join the Jaycees.

KEEP IT MOVING
A key to your debate running like clockwork is for everyone to know what is expected of them. Some key support personnel are: Moderator - The moderator "officially" welcome.; the candidates and the audience (including the press. radio and TV). He announces the sponsorship of the debate and gives a short description of the Jaycees; introduces the genera] chairman of the project; announces other Jaycees pre-election activities (such as: other Candidate Meetings, Voter Registration Drives and Voter Services. i.e .. rides 10 the polls and baby-sitting). Finally he states the purpose of the Candidate Meeting; introduces candidates who might be present but not scheduled to speak: and introduces other VIPs as necessary and as time permits. Hosts and hostesses - Candidates should be met on arrival by Jaycee members who, if pos.<;ible,know the candidates. Consider having name tags for the candidates with their name. party and office for which they are running printed in bold letters. They are also responsible for introducing the candidate to the Jaycee chapter president, the moderator and other VIPs in attendance. Public Relations - The PR contingent can greet the press. service the press table and explain Jaycee policies. techniques and the purpose of the event. The person designated as a liaison for radio/TV should arrive at least an hour early. Ushers - Ushers help with seating; distribute programs (consider including information about Jaycees in the program), pencil<; and cards for questions: and collect question cards from the audience to give to the screening committee. Timekeeper -- The timekeeper sil<;in plain view of the candidates with a bell or sign to let speakers know when time is up. Close watch should be kept on time limil<;. questions and replies, cspt.'lially if radio and/or TV broadcasts are planned. When the preliminaries arc over. the moderator introduces the timekeeper and screening committee and states the ground rules (NOTE: To avoid argumenl<; on the ground rules. make sure they arc firm and understood in advance). Next he introduces the first series of candidates on the program (if more than one office participating) and gives a few details about the office (e.g.: term. salary, duties and qualifications). If the incumbent is present. he or she should be introduced. If the ml.'Cting is a formal debate or a roundtable discll<;sion. all panelists should be introduced together before speeches or questions begin. In case of any questions. the moderator should be provided a set of copie.; of all written acceptances and regrets from all candidates invited.

FOLLOW-UP

Don't forget the follow-up: Write a thank-you letter to each candidate. to the party committees. to the press and radio/TV and as is appropriate. to cooperating organizations and to key fellow Jaycee helpers. Complete the tinal CPG. Submit a copy to the state Jaycee office and 10: The United States Jaycees. IMPACT. P.o. Box 7. Tul<;a. Oklahoma 7412]-0007.

r............................ ~ ................ ,

CONCLUSION
Jaycee chapters all across America have an opportunity to greatly expand their level of chapter involvement in pre-election acti\;tic:, and community service. to build additional credibility in the area of TOTAL Voter Services and gain tremendous public relations. All of this can be accomplished by hosting and conducting a Candidntes Debate or Forum. IF AT ALL POSSIBLE. try to host a DEBA TE If you have any questions. be sure to call The U.S. Jaycees at 918-584-2481 as outlined tAlrlier. Remember that a majority of this section has been geared toward federal and gubernatorial candidates. bUI local. county and other stale office race, need voter exposure 100. Jaycees can have a tremendOll'i IMPACT by providing these Voter Services. Make
it

happen!

30

4.

PR AND CANDIDATES DEBATES

(NOTE: The following sample materials have been designed to help you publicize your Candidates Debates activities. For detailed "how to" information on material application, please refer to the "Public Relations Possibilities" section, page 4.)

Make sure the proper address is on the letter (see exampies) and there are no mistakes in the letter.

The Honorable John Doc United States Senate Washington, DC 20510 Dear Senator Doc: The Honorable John Doc House of Representatives Washington, DC 20515 Dear Congressman Doc: The Honorable John Doc State House Samplestate, USA 00000 Dear Governor Doc: The Honorable John Doc State Senate Samplestate, USA 00000 Dear Senator Doc: The Honorable John Doc U.S. State House of Representatives Samplestate, USA 00000 Dear Mr. Doc: The Honorable John Doc Mayor's Office Sampletown, USA 00000 Dear Mayor Doc: 5. After receiving a reply from each candidate, reply to them in writing, i.e., "Thank you for accepting our invitation." The day following the debate, send a thank you letter to each candidate (copy their campaign chairman or manager). This will show good faith on the chapter's part and help in future relationships.

GUIDELINES FOR INVITING CANDIDATES TO JAYCEE DEBATES/FORUMS

Proper protocol and procedures should be followed in dealing with candidates for public office. ALL candidates, whether incumbents or challengers, MUST be treated equally. The credibility of the debate and possibly the reputation of your chapter and the Jaycees name could be damaged if you do not do so. We suggest you use the following guidelines: I. Invite all candidates in writing at the same time, i.e., letters should go out the same day to all. The letters should be sent at least 30 days prior to the event. 2. Make sure the letter gives the date, time and place of the event, format and ground rules and purpose of the event. Give a reply date and telephone number to contact if there are any questions. 3. Send the letter directly to the candidate himself, not his campaign committee or staff. However, it is a good idea to send a copy of your letter to the candidate's campaign committee or manager. NOTE: When inviting federal or gubernatorial (Governor) candidates, please send copies of your letters to: IMPACT, U.S. Jaycees, P.O. Box 7, Tulsa, OK 74121-0007. 31

6.

Sample Debale Invilation Leller

(Date) The Honorable Tom Davis 1345 S. Vista Road Sampletown. USA 00000 Dear Mr. Davis: The Sampletown Jaycees request the honor of your preser.ce at the city council candidates debate on (Date), (Time), at the Sampletown High School gymnasium. All other candidates for the city council have been invited to take part in this debate.

The fonnat for the debate will allow each candidate to make a IS-minute opening statement followed by written questions solicited from the audience being asked of each candidate. ALL candidates will have an opportunity to express their opinions on each question. The question and answer period will last for one hour. Each c.1ndidate will then be allowed five minutes for closing comments. The Sampletown Concerned Citizens Club is assisting ll~ with this project. Our goal is to involve the entire community in the total election process by providing them with information needed to cast an intelligent ballot in the November election. We encourage you to accept our invitation and ask that you send your written reply to me by (Date). If you ha ve any questions. do not hesitate to contact me at (phone no.). We look forward to hearing from you soon! Since.ely.

Bill Sample President Sampletown III

Jaycees

Smith Street USA 00000 Campaign Manager

Sampletown.

cc: John Sampletown,

(NOTE: This is a sample news release. To adapt this relC<lSC to your local media include specific examples of your local chapter's activities.) For Release: (Date) Contact: (Name). (Title) (Organization). (Phone No.) CITY COUNCILMAN CANDIDATES TO DEBATE SATURDAY

(Sampletown. USA) The Sampletown Jaycees have announced their plans to sponsor a candidates debate this Saturday evening in the Sampletown High School Gymnasium. Bill Sample. president of the Sampletown Jaycees. says the debate will begin at 8 p.m. and will conclude at ]0 p.m. Sample says all of the candidates for lity council have been invited to take part in the debate. The moderator will be television newsman Sam Plees. Locallitizens who attend the debate will also have an opportunity to \.jul:stion the candidates. Candidates who have accepted invitations include Tom Davis. Sue Olson. Jim Hanks and Dave Harris. Sample says the debate will give everyone a chance to meet the candidates and hear their stand~ on the is.~uesthat affect the future of Sampletown. "An infonned voter is a good voter". he said. For additional information you should contact . _

32

Sample Public Service Announcements

Contact: (Name), (Title) (Organization), (Phone No.) 10 seconds

Subject: Candidates Debate Dates: (Days PSA will air)

Meet the candidates and find out how they stand on the issues this Saturday night at the Sampletown High School Gymnasium. Sponsored by the Sampletown Jaycees.

Contact: (Same as above)

Subject: Candidates Debate Dates: (Days PSA will air)

15 seconds The candidates ... and the issues. Learn more about both at a debate this Saturday night at 8 p.m. in the Sampletown High School Gymnasium. Sponsored by the Sampletown Jaycees.

Contact: (Same as above) 30 Seconds

Subject: Candidates Debate Dates: (Days PSA will air)

Here's your chance to meet the candidates and learn more about the issues that face everyone in Sampletown. This Saturday evening at 8 p.m. in the Sampletown High School Gymnasium, all four candidates for city council will square off in a debate sponsored by the Sampletown Jaycees. You'll even have the chance to ask the candidates questions. Don't miss the debates this Saturday night!

Contact: (Same as above) (Organization), (Phone No.)

Subject: Candidates Debate Dates: (Days PSA will air)

60 seconds Do you feel out of touch with your city government? Would you like to take a more active role in deciding who the next city council members will be? Is there a particular question you would like answered by the candidates? Ifyou answered "yes" to any or all of these questions, the Sampletown Jaycees invite you to attend the candidate's debate, this Saturday evening at 8 o'clock, in the Sampletown High School Gymnasium. Find out more about city government and the issues that willshape Sampletown's future. A good voter is an informed voter and this is your opportunity to learn more about the people who will be running our city government. You will also have a chance to ask the candidates a question you would like answered. Become more involved in the total election process. The Sampletown Jaycees want to help you get acquainted with the candidates and the issues.Don't miss the candidates debate Saturday night.

Fact Sheet
WHO: WHAT: WHEN: WHERE: WHY: HOW: City councilman candidates will take part in the Sampletown Jaycees' debate Saturday evening, 8 o'clock, in the Sampletown High School Gymnasium To allow citizens to hear the views of the candidates for local office Citizens will also be able to ask candidates questions.

33

Sample Television Public Service Announcemem

Contact: (Name). (Title) (Organization), (Phone No.) Subject: Candidates Debate Dates: (Days PSA will air)

30 secondl'
VIDEO Slide No. __ Sign saying "City Coum.ilman candidates debate" in front of high school gymnasium ANNC: AUDIO Bcrome more involved in the

total election process. The Sampletown Jaycees invite you to attend a candidates debate this Saturday evening at 8 p.m. in the Sampletown High School Gymnasium. All candidates for

Slide No. __ Pictures of city councilman candidates

Slide No. __ Jaycee logo with phone number underneath (NOTE: The blank following "Slide No." is for the TV station 10 insert il~ own identifying number of your slide.)

lity council will be there to answer 4uestions about the issues that affect everyone in Sampletown. Don't miss the debate this Saturday night. sponsored by the Sampletown Jaycees.

Sample Thank You Leller

(Date)

The Honorable Tom Davis Da\is for Councilman Committee \345 S. Vista Rd. Sampletown. USA 00000

Dea r M r. Da vis: The Sampletown Jaycees would like to thank you for taking the time your attendance. the event was truly a success. Thank you. again. for your consideration. Good luck on election day! Sincerely.
10

partil.ipate in our lity council candidates debate. Due to

Bill Sample President SamplelOwn Jaycees

cc: John Sampletown. Campaign Manager

34

David G. Wiley, Program Manager

Rennie Wark, Administrative Assistant

Volume 3 March 1984

Issue 4

.Issues &Action

1984 THE UNITED STATES JAYCEES

EDITORS . NOTE
This edition of Issues & Action is the first in a series of promotional activities on the part of The U.S. Jaycees entitled IMPACf '84. This new program is designed to draw year-round attention to the need for citizen involvement in the total election process. While 1984 is a Presidential election year, it is imperative that as concerned citizens and leaders in our communities, we not overlook the importance of each election and the IMP ACf it can have on our lives and our communities. In preparing for the first promotion of IMP ACf '84, a series of ten questions were submitted to both the Democratic National Committee and the Republican National Committee. These questions were not de-signed to reflect the views of any particular candidate, but rather to offer the Jaycee member insight into the Democratic and Republican National Parties. We are honored to have Mr. Charles T. Manatt, Chainnan of the Democratic National Committee (DNC), offer the Democratic response and Mr. Frank J. Fahrenkopf, Jr. Chairman of the Republican National Committee (RNC), provide the Republican re-sponse. We appreciate their cooperation and look forward to working with their organizations in conjunction with IMP ACf '84. NOTE: As chapterpresident, you are the only member of your chapter to receive Issues & Action. Please read it and pass it along to your board of directors and other chapter members to read. After reading this edition of Issues & Action, it is hoped thatyou and your chapter will get involved in IMPACf '84 both as a Jaycee chapter and as individual citizens. Due to the nature of this particular edition of Issues & Action, we also request that you be sure and turn this edition over to next year's board of directors.

**********************

What is a Democrat?

DNe. The Democratic party has properly been known as the party of the people. We Democrats are the oldest political party in America and the youngest in spirit We have long stood for an active, responsive, vigorous government. Democrats of our generation have a special obligation to ensure that government is also efficient and well managed. With the leadership of the Democratic Party this country and our government have worked to: build and defend a nation, encourage commerce, educate our children, promote science and industry, support the arts and humanities, restore the land, develop and continued next page

RNe. Being a Republican not only constitutes an affiliation with the Republican Party, but also the acceptance of those principles which have historically made America great These values include family, .neighborhood, workplace and one's relationship with his Creator. Being a Republican means the acceptance of the principles of tree enterprise, a strong America, economic growth and the preservation of traditional values. The highest achievements, Republicans believe, come through individual initiative, not government intervention. Government, we believe, should be the servant of the people, not the other way around ...
Sponsored By:

A Community Development Program of The u.s. Jaycees; A Leadership Training Organization.

The United States Jaycees

the DNC/RNC Respond

continuedJrom page one
conserve our human and natural resources, preserve and enhance our built' environment, relieve poverty, explore space. We have reached difficult and vital goals. We know that government cannot solve all our problems. A Democratic government - elected by and responsive to the people can and will make mistakes, but the greatest mistake of all would be to lose our confidence and to treat government as an enemy of the people. We Democrats believe in the dignity and equality of each individual. These beliefs dedicate us to ensuring the welfare and wellbeing of all our citizens. At the heart of our party lies a fundamental conviction-that Americans must not only be free, but that they must tive- in a fair society. Involvement in the political process strengthens parties which, in turn, makes government more responsive to the needs of individuals. As an individual voter, a person's impact is singular. As one involved in a party or other organization, his or her impact is magnified many fold. A voter who is involved in a political party now has the ability to persuade and educate others on the merit of his or her cause. And, by doing so, one person becomes accountable for the choices of many. This is democracy at the most elemental grassroots level. policy among others. It is therefore essential that youth take a good hard look at what their government is doing for them and using the powers given them in our Constitution, register their opinions on our country's leadership via the ballot box. Secondly, while young people, and particularly students, may not be able to make large financial commitments to a campaign or political organization, contn1mtions of as low as $25 per year are necessary and welcome from many individuals. Finally, a young person may become involved in the political process by donating his or her time and skills to a campaign. In this way a person's voice is heard as clearly as at the polls, by spreading the word about a candidate who is concerned with the interests of youth. RNC Voters who are in the 18-35 age group represent the emerging core of future leadership. It is from their ranks that new directions in government and society spring forth. Additionally, political involvement by the younger voter fosters our democratic values into a new generation. The young voter of today is the future political and community leader of tomorrow.

Q.

Whiz! do you perceive the role of young people (18-35) to be in today's political scene?

Q.
ONC

Whiz! difference does one person's involvement in local state and national electiDnsmake?
that 1984 is the most

We believe

important election year this country has seen in fifty years. This year we elect a President and Vire-President as well as representatives to the U.S. Congress, senators, governors and numerous other state and locally elected officials. By becoming involved in the election process, through registration and active participation, you help to decide who the next leaders of our country will be. If you do not vote and participate you can have no influence in the decision our elected officials make. Now is the time for you to become involved by registering to vote (contact your local Board of Elections for details); you are then eligible to vote in your state's primary or caucus (by doing so you will not only help choose the actual delegates to the convention, but you will help decide which presidential candidate will have the most delegate representation at the convention); and finally, vote in the general election on Tuesday, November 6, 1984. In 1960, if one vote in each precinct had been changed, President John F. Kennedy would not have been elected. Your vote does count and will make a difference. RNC The right to vote is the most sacred political right in a Democracy. In casting a vote, for whatever level of government, individuals express their choice on how they, and all they hold dear, will be governed.

ONC Although there are approximately sixty million young people between the ages of 18 and 35 who are eligible to vote, statistic:<; how s that, in recent years, only a small percentage have registered or voted in local, state and national elections. This alarming trend should not continue. Young people owe it to themselves to get involved in the political process both through voting and using their most valuable resource - their energy and enthusiasm - to help political campaigns. First of all, it is critical that students and all other young people register and vote. The government, whether loca~ state and national, affects young people in very real ways: through home mortgage rates, availability of economic opportunities, taxation on wages and consumer goods, education grants and foreign

Q.

Whizt do you feel the American people will base their decision on when voting for candidales this year?

ONC The American people will vote for the candidates they believe will lead the United States at this critical time in national and international affairs. Voters will support candidates who will work on reducing the federal deficit, curtailing excessive spending for military programs, and promoting equality of opportunity for everyone. Voters will choose the candidates who are dedicated to fair principles for every element of our society - government, business, labor and every citizen - and will work toward achieving the potential of our nation. RNC The ultimate choice will be based on the soundness and commonality of values that the candidates present to the electorate. Insofar as the two major parties are concerned, the choice is quite simple. Under President Ronald Reagan the economy has been

turned around, our mili1arystrength is being

rebuilt and a sense of leadership has been

restored to government. On the other hand, the Democrats will ask voters to go back to some updated variant of those policies which brought forth double digit inflation, the highest interest rates since the Civil War, a declining standard of living, and an America whose military might is diminished.

in the many aspects of politics. These are essential to the Democratic process and what differentiates the United States from other countries the opportunity for the American people to be well informed on the issues and the candidates before they vote. RNe. Candidate debates and all other activities that educate the electorate toward casting an informed vote can only serve to strengthen our political institutions. Jaycee chapters can play an important role by (1) registering voters; (2) educating others about their choices this November and; (3) helping to turn out the vote on election day. All of these activities would merely extend the tradition of community service and volunteerism to the political arena.

Q.

What are the benefits of affiliating with your party or any otherpoliacalparty?

Q.

From a party standpoint, what do you perceive the issues of the 1984 elections to be, both state and federal?

ONe. In 1984 the American people have a clear choice as they prepare to go to the polls in November. It is our belief that the policies of the Reagan Republican Administration will be rejected by the public at the polls. The American people will decide if they want four more years of mortgaging our future with the dangerous deficits; ignoring our future by cutting education and research; imperiling our future with the confrontational foreign policy; and clouding the future of women and minorities by repealing two decades of bipartisan progress towards equal justice. In contrast, the Democratic party offers alternatives of a safer world with growing commitment to arms control negotiations, a more just society with an expanding national economy with opportunity and employment available for every American. RNe. On a national level,the main issueswill be leadership and the proper direction of government. Do we want to go back to the bankrupt tax-and-spend policies which led to ec0nomic stagnation, or do we continue on the road to economic growth and strengthened national security under the remarkable leadership President Reagan has demonstrated? That will be the main issue - is the country going in the right direction?

Q.

Why is it important for citizens to be informed about the candidates before entering the voting booth?

ONe. Citizens who are knowledgeable of the various issues of this campaign season: the economy, employment, foreign relations, education, health and equal opportunity, among others, will make better choices when they go to the polls in November. RNe. An informed voter is a responsible citizen who recognizes that voting is just too important an act to be left to chance or ignorance. Informed voters make a responsible choice about their future. Informed voters will consider a candidate or a party on the basis of what is good for themselves, their families, their communities and their country. By contrast, ignorant voters defer their choices to others.

ONe. People who align themselves with one of the two major parties gain access to the political process in various ways. From precinct captain, to state or national committee member, to delegate to a national nominating convention, or even as an elected official, party affiliation is mandatory. In most states, voters may only participate in the primary or caucus by choosing to affiliate. While the Constitution did not provide for political parties, they arose spontaneously from the need of people for collective action to deal with politica~ social and economic forces beyond the control of any individual. A political party is a forum for a wider variety of opinions, a place for deliberation of every great issue. Some party activists may agree with Thomas Jefferson who said, "If I could not go to heaven but with a party, I would not go there at all." RNe. Political parties are mediating structures which relate individuals to their governmental institutions. Parties provide a sense of community involvement in the development of policy and electoral outcomes. Furthermore, politically-involved individuals determine the type of institutions and values under which they want to live.After all, as the old adage goes, all politics is local.

Q.

Why should someone jump on your party's band"Wagonrather than the other mtijor party?

Q.

Do yoU feel that programs such as Candidates' Debates (talks) and Get Out The Vote can help reduce voter apathy on all levels? And if so, how can Jaycee chapters get involved?

ONe. Debates and Get Out The Vote programs are two types of efforts sponsored by private and civic-minded organizations which are a very important component in the political process. These events help reduce voter apathy by educating and involving the public

ONe. Democrats propose methods to achieve our major goal of a full-employment economy, international competitiveness while producing sustained economic growth. To do that we must firstreduce the irresponsible federal deficits that threaten to torpedo the economic recovery. A fairer tax system, sound, yet prudent, defense spending, and controlled health costs are necessary. Second, we will work to ensure fairness to all Americans. Equality of opportunity, full civil rights, an end to insidious discrimination is the only way we can fully bring into mainstream America those groups that traditionally have been excluded. Third, we will pursue peace through negotiations with the Soviet Union to mutually freeze an~ reduce our massive_aflI!S arSenals. And we must conduct our foreign policy and international relations according to the democratic ideals and processes that we

strive for and value so highly at home. Democrats represent the party of progress.Anned with a critique of the Reagan record, we Democrats will offer policy leadership in this election year - Leadership that will allow us to be prepared for the future, rather than -be overtaken by it. RNe. The Republican Party under the leadership of Ronald Reagan has turned the economy around, rebuilt our long-neglected defenses and restored a sense of leadership to government. The Republican Party stands as the party of those proven principles which have restored prosperity to the American workers. The Democratic Party this year will offer a return to the policies which led to high inflation, low growth and an America whose strength both at home and abroad was diminished

Q.

What role can the

American public play in helping bring about the

RNe. The American people can help balance the budget in the following manner. I. Commit to elect legislators who will not be so easy with the public purse and who themselves believe in the need for balancing the budget. Elect a Republican administration which is committed in its efforts to enacting a balanced budget amendment. Write to their Congressmen and Senators and urge their support of a balanced budget amendment, the line-item veto and the President's bipartisan down-payment proposal to put us on the way to balancing the budget

balanced federal budget?

DNe. The first step towards achieving a balanced budget is for 100 million Americans to go to the polls in November and to defeat the president who has given us over four years, deficits greater than all previous deficits incurred since World War II. These deficits occurred through President Reagan's reduction of federal revenues with his drastic tax cuts and increased federal expenditures by proceeding with gigantic military build-ups. To reduce the deficits, Democrats propose to: reform the tax code, control defense spending and contain health costs which threaten to bankrupt the Medicare and Medicaid systems. 2.

3.

Today, more than anytime in recent history, the American public is speaking out in regard to the world around them. How often have you heard people complaining about road conditions, school and occupational taxes, education, utility costs, social security, and whatever else that touches their lives on a daily basis? People will tell you poor politics and crooked officials are the root of the evil. What they don't tell you is that the voter is a very definite part, and perhaps even the cause, of the problem. Much of the responsibility lies with the voter who puts elected officials into office without taking time to find out something about the candidates (becoming an informed voter) or who simply fails to vote. Two major reasons for voter apathy are the lack of adequate information for the voter to make an intelligent decision (or so they believe) AND the feeling and/or belief that their vote doesn't make any difference. As a chapter officer, you are in a position to help alleviate these two major reasons of voter apathy both in your chapter and in your community_ In order to have an IMPACT in your community, establish a Governmental Affairs program in your chapter today_ This will offer your membership and the community a way to stop ~talking" about their government and to actually get involved.

Of The People
Somehow it does not seem quite right that in a country founded on the belief that "government should be of the people, by the people, and for the people," that it would be necessary for organizations such as The Jaycees to have a program in Governmental Affairs. It seems that everyone would take the responsibility to do his/her own part in helping to run the government. Unfortunately, however, for a variety of reasons, this is not the case. What it all boils down to is that a great many Americans do not do their part and do not get involved. Many studies have been conducted to analyze why American's don't fulfill their "civic duty" and have come up with wideranging solutions. Two of the main reasons, "the infonned voter" and "indifference" were touched upon earlier. The U.S. Jaycees Governmental Affairs programs do not try to justify all the reasons why people don't get involved. Rather, they offer a variety of options (suggestions) as to how everyone will be able to find a way to fulfill their obligation to get involved. The U.S. Jaycees has been actively involved in programs related to Governmental Affairs since its very beginning. As an organization, we do not endorse or support specific candidates and/or political parties. However, as an individual, each member is encouraged to actively support the candidate(s) and/or political party of his choice, as long as his involvement isnot misconstrued as a chapter endorsement. Chapters can and should get involved in issues of local, state, and national importance whenever a chapter concensus can be reached. Local bond issues, school budgets, park budgets, state constitutional revisions, state sunset provisions, national balance the budget amendments, and government refonn are just a few samples of the kinds of issues Jaycee chapters can and should get involved in. The scope of involvement is limitless.

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For The Want Of A

Nail !
The reaction of many apathetic nonvoters is, "rm only one person - why would my vote make a difl'erenceT' There is an old saying that goes: "For want of a nail, the shoe is lost ... for want of a shoe, the horse is lost ... for want of a horse, the rider is lost ... for want of a rider, the battle is lost ... and for want of a battle, the war is lost." If you think about it in those terms, maybe one vote, your vote, does make a difference! Do you care enough about what course
of action the country chooses to pursue to do

anything about it? And if you do care, what

can you do to have an IMPACf on the outU.S. Senate by only 40,000 votes out come? Only you can answer the first part of of over 50 million cast for the thirtythe question. The second part is really quite three seats up for election. One changed simple! You can have an IMP ACf by getvote out of every 1,250 votes cast ting involved in the election process. You can would have given the Democratic help to educate the voter, support the canParty control of the U.S. Senate. didate(s) and/or party of your choice AND U.S. Representative Tom Ridge of you can VOTE. Pennsylvania won election by 729 But will my one vote really have any votes; 2.1 votes per precinct. effect on the outcome? The best way to As you move on down the election ladanswer that is to study some facts and figures. der from national to state and local elections, In 1960, John F. Kennedy won the the individual vote has even more of an Presidency over Richard Nixon by less IMP ACf. For example: than one-half of one percent of the In a Virginia House of Representative popular vote. race, one vote was the margin of In the 1976 Presidential election, victory. 10,000 switched votes in Ohio and In Michigan, a city councilman Hawaii could have given the "elecwon an election by two votes; followtoral victory" to Ford instead of Carter. ing a recount, his margin was one vote. It was just two! Just two votes out of In 1968, there was a three-way race between Republican Richard Nixon, 26,691 separating the top two contenders in the primary election in 1974 for Democrat Hubert Humphrey and the 23rd District Senate seat in Ohio. American Independent George Wallace. Wallace's entry into the race The winner in the primary was subsequently elected in the general elecdiverted 13.5 percent of the popular tion and is still serving. vote from the two main parties' candi One vote was worth over $2 million in dates. Nixon's margin of victory was one percent of the popular vote. Studa 1979 Ross County (Ohio) school disies later revealed that one more Demotrict referendum. A school levy was on cratic vote in each precinct would have the ballot and the first counting of the given the victory to Humphrey. votes revealed a tie, which meant that Candidates in the 1982 elections who the levy went down in defeat. The lost twelve of the U.S. House of Repschool superintendent summed it all up resentative races would have won if when he said, "It says something to the 30,000 more votes had been cast in people who don't believe their one their behalf. That is an average of vote counts. We've got two million dollars and its effect on fifteen-hun3,500 votes per race or a "handful" in each precinct. dred kids riding on one lousy vote." A recount of the election showed that the In 1982, the Republican Party maintained it's eight-seat majority in the levy actually passed by one vote.

The Minority Elects

What Can You Do?

At this point, you may be saying to The right of the American citizen to vote in a free election is considered to be the most yourself, "Okay, fine. So I'll be sure to vote sacred of all freedoms in the United States. this November and will even try to rememThe U.S. Constitution was built around that ber to vote in the local elections, but what else single concept. The fundamental importance can I do as a Jaycee to have an IMPAcr? of the vote, "government by the people", has What can my Jaycee chapter do to have an been reaffirmed time and again. One-half of IMPACIT' The answer: run a "GET OUT all amendments to the Constitution since the THE VOTE" - Voter Awareness program Bill of Rights have dealt with the vote. Yet, in conjunction with all types of elections. today, it is forecast that over forty percent of Jaycees have been the front-runners in the voting age citizens will stay home and not voting arena since 1927 when they ran the first "GET OUT THE VOTE" (GOTV) vote. In 1980, fifty-three percent of all Ameri- campaign. Since that time, the GOTV cans of voting age voted for President. Sev- campaign format has been expanded and run enty-six million did not vote! On the same all across America by Jaycee chapters in conday, forty-eight percent voted in the Congres- junction with elections ranging from Presisional elections. In the "off year" 1978 and dential to local school board. The "GET OUT THE VOTE" 1974 Congressional elections, voter turnout (GOTV) program is divided into three major statistics tell us that as few as thirty-five percent of the voting age population elected sections: Voter Education, Voter Registrathe Senate, the Congress, and countless other tion and Voter Services. Voter Education: This phase of the governmental bodies and individuals. With as program is designed for the chapter to much as sixty-five percent of the electorate help educate citizens in their area not participating, what type of government regarding the qualifications for elected can we expect or deserve to expect As Plato office; the issues involved in the various stated, "The punishment of wise men who elections throughout the year, whether refuse to take part in the affairs of the governit's a candidates race or a topic elecment is to live under the government of tion (e.g., school bond referendum) unwise men." OR, as Bernard Shaw said, and the qualifications of the candidates. "Democracy is a device that ensures that we A few ideas how this can be accomshall be governed no better than we deserve." plished include: holding candidates The most important and most precious forums and/or debates at all levels; privilege of each adult United States citizen is topic nights where presentations are his right to vote. Reliquishing that right by made on particular topics (e.g., an upfailure to exercise his vote may literally make coming school board referendum); by him a man without printing and distributing non-partisan a country. handouts; or by printing non-partisan information in your chapter newsletter. Voter Registration: Is a continuing program that encourages voter registration throughout the community. This

may be accomplished by: a) A specific, concentrated effort within your chapter to encourage all Jaycees and their families to register to vote. b) An all~ut Jaycee-conducted effort to get qualified citizens properly registered to vote. c) A joint venture with other civic organinltions (Lions, Kiwanis, League of Women Voters, etc.) to ensure the greatest possible community effort. NOTE' Be sure to coordinate all voter registration efforts through your counJy/cily voter registrar, usually the county clerk. Voter Service: This phase typically comes into play shortly before the election and can involve such things as: transporting people to the polls; calling people and/or sending postcards (on a non-partisan basis) reminding them to vote; and by providing voters with information on the location of the polls and how to vote by absentee ballot.

Why Now?
Another logical question you may be asking yourself is "Why now? After all, here it is the spring of the year, my term of office is up in just a few months AND besides, the Presidential elections aren't even until November." Good points, however, consider: There is a definite need for citizens and interested community-minded organizations that care what course of action our government takes to get involved in, and plan for, the election process at all levels on a "year-round" basis. After all, just take a look at just a few of the elections and issues that could come before the voters in your community in a year's time: Primary races at ALL levels President and Vice-President U.S. Senator U.S. Representative (Congressman) Governor State Senate State Representative Varioos other state officials County Commissioners State Attorney County Clerk Sheriff County Recorder County Treasurer County Assessor County Coroner Judges and/or Justicesatvarioos court levels Members of State Board of Education Members of the Board of Higher Education Mayorial City Council Members/Commissioners Gty Clerk City Treasurer School Board Members Library Trustees Various sanitary and/or water district issues Various tax bond and/or referendums

and update the chapter on the various upcoming elections throughout the year. Typically, each spring and early summer, there are some type of elections held in each community. This year, it may be a primary election. YOU still have time to get involved and have an IMPACT during YOUR term of office. When you started your year, you sat down and planned what you wanted to do and when. In reviewing the list of possible elections/issues your chapter could have an IMPACf in, the service you could provide your community, the PR you could obtain, and the potential new members you could sign in the process, doesn't it make sense to plan ahead NOW? Sit down with your board and any potential candidates for Jaycee office next year and explain to them the need to start planning NOW for your chapter's

year-round involvement in all phases and levels of the election process. Finally, be sure you review this edition of Issues & Action with your board and membership AND then be sure to pass it on to next year's president. Remember, as local president, you are the only member of your chapter to receive Issues & Action . YES, it's your right as an American citizen to vote. Whether you exercise that right is up to you. As a Jaycee officer and leader, your decision to run the total "GET OUT THE VOTE" program will certainly have an IMPACf on others in your community exercising their right to vote. The end result will be a higher percentage of Americans voting and a more involved America. It is up to YOU-YOU are the key! Voter apathy can be cured only if you take the lead-get involved-have an IMPACf. REMEMBER-IF JAYCEES DON'T CARE ABOUT THEIR GOVERNMENT, WHO WILL?

As you can readily see, there are any number of elections and issues, besides the Presidential elections every four years, which need our attention as concerned citizens. As a Jaycee chapter, we need to draw the attention of our communities to issues on a yearround basis and to encourage citizen involvement in the election process. In fact, it would be wise to appoint a Governmental Affairs chairman on a year-round basis to help coordinate

IMPACT '84
Incentive
The IMPACT '84 Incentive program recognizes the Jaycee chapter, chapter president, project chairman and committee members that conduct any Governmental ~ project that hel~ to further citizen involvement in the election process. This project may be run in conjunction with any election between April I, 1984, and December 31, 1984. To qualify for this program, all you have to do is: A. Submit proof of having conducted the

program, such as, a completed chairman's planning guide (CPG), or a copy of a newspaper clipping outlining your chapter's involvement, or a copy of a Jaycee publication showing your participation. B. Submit the name of your chapter, president's name, chairman's name, and the names of committee members who participated in the project. Also, include the name of any community officials who may have participated. (Please be sure that all names are spelled correctly and are legible. Also, be sure to include the chapter's mailing address.) *Requires a CPG to verify committee members' participation.

Each qualifier will receive a beautiful multi-colored certificate signed by the current President of The U.S. Jaycees (See example above. ) Each chapter that conducts three separate Governmental Affairs projects and submits them under the criteria outlined above will receive a U.S. Flag which has flown over our nation's capitol in Washington, D.C.

Submit all entries to: The U.S. Jaycees, Attn: Governmental Affairs Incentive Program, P.O. Box 7, Tulsa, OK 74121-0007. All entrie:; must be postmarked by January 15, 1985 and become the property of The U.S. Jaycees. Photo copies are acceptable, as long as they are legible.

*********************************

WHO DO YOU PREFER FOR PRESIDENT OF THE UNITED STATES?

The

u.s.

Jaycees"

ask YOU to participate in a Straw Poll on Tuesday, June 19, 1984

Polls will be open from 7:30 a.m. to 7:00 p.m. in the Exhibit Area at the World Congress Center

VOTE TUESDAY
EZ:K'~ _

Results of

1184 87RAW POLL

wiDbe announced Wednesday to the delegates and to the media at a news conference.
The U.S. Jaycees

1184 S-rRAW POLL

WHO DO YOU PREFER FOR PRESIDENT OF THE UNITED STATES?
Instructions:

I
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Presidential Preference - as the Democratic candidate has not been decided, please vote on all 3 possibilities. Vote in all 3 races:
Vole for one

Vole for one

REAGAN MONDALE

0 0

REAGAN

HART

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Vole for one

REAGAN JACKSON

0 0
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Do you feel MORE or LESS emphasis should be placed on the following issues:
MORE LESS

Check one box per issue:

Crime Drug/Alcohol Economy Foreign Aid National Defense Abuse

o o o
o

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.....

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THE JAYCEE CREED

We Believe: That faith in God gives meaning and purpose to human life; That the brotherhood of ma n transcends the sovereignty of nations; That economic justice can best be won by free men through free enterprise; That government should be of laws rather than of men; That earth's great treasure lies in human personality; And that service to humanity is the best work of life.

The U.S. Jaycees, P.O. Box 7, Tulsa, OK 74121. (918) 584-2481

1984 The United States Jay~ A Product of the Community Development department RSVP No. 5048-0.