Pega Technical Challenging Components Support for converting Image to Pega Rules Support for SWF files as Pega

Rules. Support for Designing for Advertisement Screens Support for the preview of the advertisement components Publish of Advertisement on External Websites Publish of Advertisement on Facebook Constructing Facebook Framework RulesSet(Needs Further Expansion) Publish on Weblogic Queue Datamodel Establishment of Web Anaytics Data Model Establishment of Facebook Data Model Establishment of Customer and Product Purchase DataModel

Chordiant Analytics Activities

Flow1

Step Name

1 Enter the Product Details

Enable Product Characteristics Matching and Recommend Customers and 2 Channels

Now Start Three Sub Flows.Facebook Flow, Web Channel Flow and Telephone Channels Facecbook Channel

Web Channel

Telehone Channel Fill The campaign table 2 The Step 1 of Flow 1 is Retained

CDM do the analysis Web Channel

Telehone Channel Fill The campaign table

Step Requirement Enter the Product Details.Get the Details of the products to be entered.Decide on the fields that got to be displayed on the screen.

Find how to match the characteristics of the products and detremine the list of existing customers and new potential customers. 1.Can we have the Character of the Customer as the determining Factor. 2.How to Classify The product.Can the product be classifed as 1,Brand New Product - Then derive from the benefits of the product 2.A new Product in exiting Line of Business-Then derive from the Benfits of the Line of Products and what additional advantages will it give. 3.An Example-Gaming Card. 1.Product Benefits 1.Enable Instant Payment in Online Sites and Exchanges 2.Integrated with all the Top Grade Exchanges. 2.Potential Customers in Demand. 1.Trading Customers 2.Customers with Income above $5000 (what are the benefits who all will be interested what is the investment needed what is the profit Margin total amount of data of the people in hand try to advertise to them)

Assign it to the Agent who works on Faceboom Channel Ad Approved by Facebook Head Wait for first 20 Impressions Assign it to the Agent who works on Web Channel Ad

Approved by Web Channel Head Wait for first 10 displays on Web Channel, An internal agent runs to check the number Direct Calling for the Customers Follow Up of Customers who clicked and not applied for the products Update the Campaign Table,An internal Agent runs to check the number

Analayse the Non Customers Data. 1.Frequent Website Visitors Country,City,State Information is Available 2.Facebook fans Demographic Information is Availble, There interests,likes,relationship,Jobs and there friends who have similar interests. 3.Match the information on the list of vistors above with the customer demographic information who purchased in the flow 1. Assign it to the Agent who works on Web Channel Ad Approved by Web Channel Head Wait for first 10 displays on Web Channel, An internal agent runs to check the number Direct Calling for the Customers Follow Up of Customers who clicked and not applied for the products Update the Campaign Table,An internal Agent runs to check the number

Product Screen 1.Product Name 2.Type of Product 1.Loans 2.Deposits

The selection of customer should be done on the basis of the following aspects. 1.Match the benefit of the Product with the Customers who will be in Demand of it. 1.Select the customers who are already holding it. a,Take the List of the Customers who will be on need of this.The customers who dont have a curent account.Whose salary is sufficient to get the provided bonus. b,Do segmentation of the customer List based on age ,location,Gender,Income,State,City by matching with the customers who already holding it.(Category A) c,Identify the List of other produtcs purchased by the same Customer.Select the Most occured combination with this product and identify those customers who may buy the new product(Category B). 3.Identify the customers who already searched similar products on the Company Websites,liked the product on the facebook page.If they are not in the cactegory A and B then the remaining forms the Category C. 4.Remaining custonmers forms the category D Output Required at this Step. 1.Product Potential Customers 2.Channels for each Customers 3.Cost for each Communication

Demo Version: 10000 Customers 4000 - 1.The customer who spend more time on the web site the most then any other channel,The customer has exibited the purchasing behaviour on the Web site then the suggestion is Web site and the time on which he spends the maximun time.(1500).The person can be communicated through Phone after certain number of Views of the Web Page. 2.The customer who spends most of the time in Facebook, Then advertise through the Facebook Page.After certain number of Impressions then Make a Phone Call.(1500) 3.Remaining Customes direct Phone calls for advertising.(2000) 3000 - 1.The customer who spend more time on the web site the most then any other channel,The customer has exibited the purchasing behaviour on the Web site then the suggestion is Web site and the time on which he spends the maximun time.(1000).The person can be communicated through Phone after certain number of Views of the Web Page. 2.The customer who spends most of the time in Facebook, Then advertise through the Facebook Page.After certain number of Impressions then Make a Phone Call.(1000) 3.Remaining Customes direct Phone calls for advertising.(2000) 2000 -1.The customer who spend more time on the web site the most then any other channel,The customer has exibited the purchasing behaviour on the Web site then the suggestion is Web site and the time on which he spends the maximun time.(1000). 2.The customer who spends most of the time in Facebook, Then advertise through the Facebook Page or facebook App 1000 - 1.The customer who spend more time on the web site the most then any other channel,The customer has exibited the purchasing behaviour on the Web site then the suggestion is Web site and the time on which he spends the maximun time.(1000). 2.The customer who spends most of the time in Facebook, Then advertise through the Facebook Page. For Potential Customers: 1.Segment The Customers to Frequent Visitors 2.