INDUSTRY OVERVIEW

Talking of telecommunications sector in India today, we can primarily identify two segments namely Fixed Service Provider (FSPs) and Cellular Services. Some of the essential and basic telecom services forming part of Indian telecom industry include telephone, radio, television and Internet. Telecom industry in the country lays a special emphasis on some of the advanced and the latest technical innovations like GSM (Global System for Mobile Communications), CDMA(Code Division Multiple Access), PMRTS(Public Mobile Radio Trunking Services), Fixed Line and WLL (Wireless Local Loop). Especially, India has a flourishing market in GSM mobile service, while the number of subscribers is on rapid and dramatic increase. The Indian telecommunications industry boasts as being one among the most rapidly growing chunks on the globe. Experts around the world estimate that India holds the promise of emerging as the second largest telecom market of the world. Figures published by the Telecom Regulatory Authority of India (TRAI), reveal that the number of telecom connection subscribers in India reached 562.21 million in December 2009, marking a 3.5 percent increase over the number 543.20 million reported in November 2009. This figure indicates that the average tele-density (number of telephones per 100 persons) has gone up to 47.89. On account of a dramatic increase in the earnings from mobile and landline connections, the telecom industry in India made revenue of US$ 8.56 billion during the quarter ending on December 31, 2009 thereby witnessing a recovery from the economic downturn. Business Monitor International has stated that at present, India is adding up about 8-10 million mobile subscribers every succeeding month. Estimates have revealed that by June2012, almost half of Indias population will be in possession of a mobile phone. This will result in about 612 million mobile subscribers, making up a tele-density of about 51 per cent by the year 2012. Over and above, a study undertaken by Nokia has brought out that the communications sector will grow as the single largest chunk of the Indias GDP making up about 15.4 per cent by the year 2014.
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Estimates made in February 2009 show that the Indian equipment market valued at US$ 24 billion, while Nokia was glowing as the market leader reporting more than US$ 3.4 billion revenues in 2008-09. Ericsson followed Nokia with revenue of about US$ 2.11 billion. The latest reports published by E-value-serve state that the availability of the 3G spectrum has given hopes of finding about 275 million Indian subscribers using 3G-enabled services. This will take up the number of 3G-enabled handsets to reach near to 395 million by the end of 2013. A Frost & Sullivan industry analyst has predicted that by the year 2012, revenues from fixed line subscriptions in India will reach up to US$ 12.2 billion, while the revenue from mobile connections will reach up to US$ 39.8 billion. In a significant step taken to boost up the auction of 3G spectrum, the Indian Government has permitted prospective bidders to call for short-term funds from the domestic market in the country, while allowing refinancing out of external commercial borrowings (ECBs) within a period of 12 months. Estimates show that the government can mop up US$ 7.53 billion from the auction of 3G spectrums to be completed shortly. The reserve price has been fixed at US$ 753.74 million. BSNL, the state-managed telecom operator has introduced 3G services in more than 318 cities benefitting 856,000 subscribers. BSNL has been venturing to cross more than 400 cities in the near future eventually rolling this service across 760 cities by September 2010. While the debate on 3G is seen continuing, TRAI has already started consulting on the next higher level of telecom services. 4G or the fourth generation enables downloads faster than all the earlier versions. Today, India is the largest market in the world adding up a dramatic number of about 20 million mobile subscriber lines every month in an average. On the other hand, the number of landlines is found gradually decreasing. At the end of the first quarter in 2010, we find that the overall telecom subscriber penetration has gone up by more than 52 %. Though this might occur as a relatively low volume compared with a number of other nations, this comes as a quantum leap noting the figures recorded a few years back. Mumbai and Delhi (NCR) enjoy the status among a

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few other metro areas around the globe boasting of more than 25 m mobile subscribers in each of these regions. At present, The FDI cap in the telecom sector in India is 74 %. In a recent move, UKs Vodafone Group has purchased a 52 % stake in Hutchison Essar, the fourth largest mobile service provider in the country. Bharti Airtel has the credit of being the first Indian operator to cross a subscriber base of 50 million. It is predicted that mobile number portability (MNP) will be available throughout India by the second quarter of 2010, initially in the cities of Chennai, Delhi, Kolkata and Mumbai, the four metros of India. Also, 3G (third generation) mobile services are found being introduced in all the major cities across the nation. The country has auctioned three 3G spectrum slots to private bidders. However, the number of subscribers for broadband connections is increasing at a slow pace.

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Key Players in Indian Telecom Industry

The telecom industry of India has registered manifold growth in the recent years. Personalized telecom access is essential necessity of life for increasing number of the people. The sector offers unlimited prospects when we consider future growth. Both Public Players and Private Players are enhancing their technologies and taking the telecom industry to a much higher growth state. Not only service providers but also handset manufacturers are contributing significantly to the industry and economy of India. The top players in the industry are:

1) Reliance Communications Limited 2) Bharti Airtel Limited 3) BSNL 4) MTNL 5) Vodafone Essar 6) Ericsson 7) Nokia 8) Siemens Communications 9) Idea Cellular Limited 10) Tata Teleservices

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Objectives

To learn how to penetrate new product in the market. To learn how the pre-paid products of the company functions. To know about distribution channel in telecom industry.

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LIMITATIONS The respondents were mostly retailers in rural areas. The respondents were discussing the questions prior to reply thus there could be biasness. Different promotional schemes offered by Vodafone Company were not known by the respondents. Every attempt has been taken to obtain the error free and meaningful result but as nothing in this world is 100% perfect I believe that there is still the chance for error on account of following limitations Sample size may not be the true representative of the population. Respondents unwillingness to respond. Respondents inability to formulate a response. Respondents unavailability. Time pressure and fatigue on the part of respondents and interviewer. Availability of Secondary Literature. Some of the areas were left untapped during short time of the project study. Findings cant be generalized beyond the area of coverage. Area covered in research was limited. Language was also a communication barrier. Retailers had some problems understanding the questionnaire. Right and exact information was not provided by the retailers. Jaipur (Dist.) was flooded for three days due to heavy rain falls. Transportation and conveyance problems occurred in rural areas.

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RESEARCH METHODOLOGY

RESEARCH OBJECTIVES To analyze the Vodafone market in Jaipur . To study the marketing strategies of Vodafone in Jaipur To do a comparative analysis of cellular products and tariffs of the top players providing cellular services in Jaipur . To study the weak links between Distributors and Retailers.

RESEARCH DESIGN A research design is a logical and systematic plan prepared for directing a research study. The methodology and techniques designed is the program that guides the investigator in the process of collecting, analyzing and interpreting data.

DATA SOURCES The collected information has been analysed and presented in the final reports. The survey results have been tabulated and presented using bar graphs and pie charts. On the basis of the results conclusions have been drawn. Primary Data This was collected through questionnaire survey and interviews. The questionnaire design was closed ended and carried information pertaining to aspects relevant to the scope of the study. Since, the impetus of the study was towards satisfaction level with Vodafone Services and

thus questions related to the same were used.

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Secondary Data Secondary Data: Secondary data was collected from company's official web site ; www.Vodafone.co.in . Brochures issued by the company RESEARCH DESIGN Questionnaire Design/ Formulation Questionnaire: - A questionnaire consists of a set of questions presented to respondent for their answers. It can be Closed Ended or Open Ended Open Ended: - Allows respondents to answer in their own words & are difficult to Interpret and Tabulate. Close Ended: - Pre-specify all the possible answers & are easy to Interpret and Tabulate.

SAMPLE DESIGN Sample Element/ Sample Unit The respondents were selected at random and were approached mostly near Vodafone Service outlets in various areas of Jaipur . Extent The research is concentrated in Jaipur . All the branches in the targeted area were contacted to be a part of the study. Time Frame It took around 45 days for preparing this project. Sampling Frame: JAIPUR

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Sampling Technique Convenient sampling has been used in this project. A particular area was selected and respondents were chosen on convenience. Sample Size : 100

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PROFILE OF THE ORGANISATION Vodafone Group is the world's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Company's subsidiary undertakings, joint ventures, associated undertakings and investments. The Group's mobile subsidiaries operate under the brand name 'Vodafone'. In the United States the Group's associated undertaking operates as Verizon Wireless. During the last two financial years, the Group has also entered into arrangements with network operators in countries where the Group does not hold an equity stake. Under the terms of these Partner Network Agreements, the Group and its partner networks co-operate in the development and marketing of global services under dual brand logos. At 31 March 2008, based on the registered customers of mobile telecommunications ventures in which it had ownership interests at that date, the Group had 260 million customers, excluding paging customers, calculated on a proportionate basis in accordance with the Company's percentage interest in these ventures. The Company's ordinary shares are listed on the London Stock Exchange and the Company's American Depositary Shares ('ADSs') are listed on the New York Stock Exchange. The Company had a total market capitalization of approximately 99 billion at 31 December 2007. Vodafone Group Plc is a public limited company incorporated in England under registered number 1833679. Its registered office is Vodafone House, The Connection, Newbury, Berkshire, RG14 2FN, England. Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 16 circles covering 86% of India's mobile customer base, with over 44.1 million customers.

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Over the years, Vodafone Essar, under the Hutch brand, has been named the 'Most Respected Telecom Company', the 'Best Mobile Service in the country' and the 'Most Creative and Most Effective Advertiser of the Year'. Vodafone is the world's leading international mobile communications company. It now has operations in 25 countries across 5 continents and 40 partner networks with over 200 million customers worldwide. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market. The Essar Group is a diversified business corporation with interests spanning the manufacturing and service sectors like Steel, Energy, Power, Communications, Shipping & Logistics and Construction. The Group has an asset base of over Rs 400 billion (US$ 10 billion) and employs over 20000 people.

A growing industry Data traffic has more than doubled year-on-year due to usage of smart connected devices and significant progress in mobile network technology.

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Mobile telecommunications industry An industry with 5.6 billion customers with growth driven by increasing global demand for data services and rising mobile penetration in emerging markets Where the industry is now?

Revenue and customers

The mobile industry generates around US$900 billion of annual revenue and accounts for around 1.5% of world GDP.

There are 5.6 billion mobile customers which is equivalent to around 80% of the world population.

Approximately 75% of mobile customers are in emerging markets such as India and China.

Mobile services account for around 60% of telecommunications revenue with the remainder coming from fixed. Within mobile the majority of income comes from voice calls in mature markets such as Europe. However, the fastest growing revenue segment is data services such as access to the internet through laptops, tablets and smartphones. The number of mobile customers far exceeds other forms of electronic communication. Only 1.3 billion people have fixed line telephones, 2.1 billion have access to the internet and 1.2 billion have televisions. The mobile proportion of voice calls has increased over the last five years and now accounts for 82% of all calls made, with the remainder over fixed lines, reflecting the benefits of mobility, lower cost handsets and cheaper calling plans.

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Mobile customers:

March 2011: 5.6 billion (%) :

Competition and Regulation

There are typically between three to five mobile network operators per market, although in some markets, such as India, there are considerably more.

Regulators continue to seek to impose policies to lower the cost of access to mobile networks.

The telecommunications industry is competitive with consumers having a large choice of mobile

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and fixed line operators from which to select services. Newer competitors, including handset manufacturers, internet companies and software providers, are also entering the market offering integrated communication services. Industry regulators continue to impose lower mobile termination rates (the fees mobile companies charge for calls received from other companies networks) and lower roaming prices. The combination of competition and regulatory pressures contributed to a 10% decline in the global average price per minute in the 2010 calendar year. However, price pressures are being partly offset by increased mobile usage leading to a 6% increase in mobile service revenue over the same period.

Mobile Penetration March 2011 (%)

2006 Smartphone share of industry handset shipments (%) Typically achieved data download speeds (Mbps) 8 2.2

2010 21 4

The industry data on this page has been sourced from Wireless Intelligence, Strategy Analytics, Merrill Lynch, Informa WCIS and CISCO.

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Where the industry is going?

Mobile data and networks

Mobile data traffic is driving revenue growth. Network speeds are increasing dramatically because of improving technology. The pace of product innovation remains high.

In 2006 data accounted for 3% of industry revenue, in 2010 it reached 13% and by 2014 it is expected to be 21%. Demand is being driven by the widening range of smart connected devices, such as mobile broadband sticks, smartphones and tablets, greater network speeds and an increased range of applications with greater functionality. Smartphone sales grew by 66% in the 2010 calendar year, compared to a 16% increase in the 2009 calendar year, and are expected to continue to grow due to lower entry prices, device innovation and attractive applications. Todays 3G networks offer typically achieved data download speeds of up to 4 Mbps which is around 100 times faster than that delivered by 2G networks ten years ago. The industry has recently begun to deploy 4G/LTE networks which will provide typically achieved rates of up to 12 Mbps, depending on the capability of the devices and the network. Device innovation is a key feature of our industry. Recent developments include femtocells which enhance customers indoor 3G signals via a fixed line broadband connection and mobile Wi-Fi devices which allow customers to share their mobile broadband connection with others.

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Mobile data demand is being accelerated by devices and network improvements

2006 Smartphone share of industry handset shipments (%) Typically achieved data download speeds (Mbps) 8 2.2

2010 21 4

Emerging markets

Mobile phone usage continues to grow rapidly. Data represents a significant growth opportunity.

The number of customers using mobile services in emerging markets such as India and Africa has grown rapidly over the last ten years, increasing by over 17 times, compared to nearly 130% in more mature markets such as Europe. The key driver of growth has been a fundamental need for communication services against a background of often low quality alternative fixed line infrastructure and strong economic growth. Most of the future growth in mobile customers is expected to continue to be in emerging markets where mobile penetration is only around 70% compared to approximately 130% in mature markets such as Europe, supported by the expectation of continued strong economic growth. Data also represents a substantial growth opportunity in emerging markets both in terms of mobile broadband and mobile internet services. It is being driven partly by the lack of fixed line broadband infrastructure but also by locally relevant content and services in local languages, and software innovations that give customers a high-quality mobile internet experience on affordable handsets.

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Emerging market customer growth will be driven by rising mobile penetration and GDP growth

The industry data on this page has been sourced from Wireless Intelligence, Strategy Analytics

History and development

The Company was incorporated under English law in 1984 as Racal Strategic Radio Limited (registered number 1833679). After various name changes, 20% of Racal Telecom capital was offered to the public in October 1988. The Company was fully demerged from Racal Electronics and became an independent company in September 1991, at which time it changed its name to Vodafone Group. Since then we have entered into various transactions which consolidated our position in the United Kingdom and enhanced our international presence. The most significant of these transactions were as follows: The merger with AirTouch Communications, Inc. which completed on 30 June 1999. The Company changed its name to Vodafone AirTouch in June 1999 but then reverted to its former name, Vodafone Group, on 28 July 2000;

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the acquisition of Mannesmann AG which completed on 12 April 2000. Through this transaction we acquired businesses in Germany and Italy and increased our indirect holding in SFR;

through a series of business transactions between 1999 and 2004 we acquired a 97.7% stake in Vodafone Japan. This was then disposed of on 27 April 2006; and

on 8 May 2007 we acquired companies with interests in Vodafone Essar for US$10.9 billion (5.5 billion), following which we control Vodafone Essar.

Other transactions that have occurred since 31 March 2008 are as follows: 19 May 2008 Arcor: We increased our stake in Arcor for 460 million (366 million) and now own 100% of Arcor. 17 August 2008 Ghana: We acquired 70.0% of Ghana Telecommunications for cash consideration of 486 million. 9 January 2009 Verizon Wireless: Verizon Wireless completed its acquisition of Alltel Corp. for approximately US$5.9 billion (3.9 billion). 20 April 2009 South Africa: We acquired an additional 15.0% stake in Vodacom for cash consideration of ZAR 20.6 billion (1.6 billion). On 18 May 2009 Vodacom became a subsidiary. 10 May 2009 Qatar: Vodafone Qatar completed a public offering of 40.0% of its authorised share capital raising QAR 3.4 billion (0.6 billion). The shares were listed on the Qatar Exchange on 22 July 2009. Qatar launched full services on its network on 7 July 2009.

9 June 2009 Australia: Vodafone Australia merged with Hutchison 3G Australia to form a 50:50 joint venture, Vodafone Hutchison Australia Pty Limited.

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10 September 2010 China Mobile Limited: We sold our entire 3.2% interest in China Mobile Limited for cash consideration of 4.3 billion. 30/31 March 2011 India: The Essar Group exercised its underwritten put option over 22.0% of Vodafone Essar Limited (VEL), following which we exercised our call option over the remaining 11.0% of VEL owned by the Essar Group. The total consideration due under these two options is US$5 billion (3.1 billion). 3 April 2011 SFR: We agreed to sell our entire 44% interest in SFR to Vivendi for a cash consideration of 7.75 billion (6.8 billion). We will also receive a final dividend from SFR of 200 million (176 million) on completion of the transaction which, subject to competition authority and regulatory approvals, is expected during the second calendar quarter of 2011.

BUSINESS PRINCIPLES
Our Vision and Values guide the way we act. Our Vision is to be the worlds mobile communication leader enriching customers lives, helping individuals, businesses and communities be more connected in a mobile world. Our Values are about how we feel in other words the Passions that make us the company we are. One of our four corporate Values is 'Passion for the world around us': "We will help the people of the world to have fuller lives - both through the services we provide and through the impact we have on the world around us." At the start of 2002, we introduced a set of ten Business Principles to make our Vision and Values happen. These define our relationships with all our stakeholders and govern how Vodafone conducts its day-to-day business. Our Business Principles apply to all Vodafone operating companies (majority owned businesses). We also promote the Principles to our associate companies (where Vodafone holds a minority stake) and business partners. Chief Executives are responsible for ensuring application of the Principles within their business.

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Every employee is expected to act in accordance with the Business Principles. If employees have concerns about the application of the Principles, they can ask their local human resources managers for further advice, or contact the Group Human Resources Director or the Group Audit Director. We are incorporating training on our business principles into our employee induction process.

FOCUS
The Vodafone Group Foundation is at the centre of a network of global and local social investment programs. Globally, the Vodafone Group Foundation makes a social investment by funding projects which are supporting disaster relief and preparedness or funding sport and music projects which benefit some of the most disadvantaged young people and their communities. The projects we support are regional in scope. Locally, our social investment is delivered by a unique footprint of 23 local Vodafone foundations and social investment programs (with one currently being registered). These foundations respond to the needs of the communities in which Vodafone operates and we celebrate their diversity and the tangible contribution and difference they make to peoples lives. Through the Group and local foundations, Vodafone is proud of its contribution and our ambition is to go on making a difference both globally and locally in the communities in which Vodafone operates.

FUTURE VISION
The future is unfolding around us. Over the next decade we will be able to see all sorts of differences that we can barely imagine today. In the Vodafone Future Vision Website you can explore what we think that future might look like, experience some of the changes we believe will happen, and tell us what you think of them.

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Vodafone is working hard to mobilize tomorrow's world, but we need your input. You are our partners in innovation; helping to shape a future that offers the mobile services we want, and brings us closer to the people we care about, wherever they are in the world. Together we can build a future that turns this vision into reality.

TOTAL COMMUNICATIONS
We enrich our customers lives by enabling them to communicate in an increasingly connected world. We provide a range of voice and data mobile telecommunications services, including text messages (SMS), picture messages (MMS) and other data services. We are continually developing and enhancing service offerings particularly through third generation (3G) mobile technology, which is being deployed in the majority of our operations. Our mobile services are offered over the GSM network on which a General Packet Radio Service (GPRS) is also provided. The move to higher performance 3G (W-CDMA) networks is well underway in the bulk of our operations, and we are now in the process of upgrading these networks to 3G broadband (HSDPA) with the promise of even higher data rates. Mobile is always at the heart of what we do, but now we are moving into integrated mobile and PC communication service, by combining fixed-line Digital Subscriber Line (DSL) broadband offers with our core mobile services. Vodafone Essar is the Indian subsidiary of Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company now has operations across the country with over 113.77 million customers**. Vodafone is the world's leading international mobile communications group with approximately 347 million proportionate customers as on 30 June 2010. Vodafone currently has equity interests in 31 countries across five continents and around 40 partner networks worldwide. For more information, please visit www.vodafone.com

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The Essar Group is a diversified business corporation with a balanced portfolio of assets in the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping Ports &Logistics, and Projects. Essar employs more than 50,000 people across offices in Asia, Africa, Europe and the Americas.

**Figures from Cellular Operators Association of India, 31st August 2010:

Vodafone is a mobile network operator with its headquarters in Berkshire, England, UK. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about 75 billion (August 2008). Vodafone currently has operations in 25 countries and partner networks in a further 42 countries. The name Vodafone comes from Voice data fine, chosen by the company to "reflect the provision of voice and data services over mobile phones." As of 2006 Vodafone had an estimated 260 million customers in 25 markets across 5 continents. On this measure, it is the second largest mobile telecom group in the world behind China Mobile. In the United States, Vodafone owns 45% of Verizon Wireless, the largest American mobile telecommunications company. Vodafone Group In 1982 Racal Electronics plc's subsidiary Racal Strategic Radio Ltd. won one of two UK cellular telephone network licenses. The network, known as Racal Vodafone was 80% owned by Racal, with Millicom and the Hambros Technology Trust owning 15% and 5% respectively. Vodafone was launched on 1 January 1985. Racal Strategic Radio was renamed Racal Telecommunications Group Limited in 1985. On 29 December 1986 Racal Electronics bought out the minority shareholders of Vodafone for GB110 million. In September 1988 the company was again renamed Racal Telecom and on 26 October 1988 Racal Electronics floated 20% of the company. The flotation valued Racal Telecom at

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GB1.7billion. On 16 September 1991 Racal Telecom was demerged from Racal Electronics as Vodafone Group. In July 1996 Vodafone acquired the two thirds of Talkland it did not already own for 30.6 million. On 19 November 1996, in a defensive move, Vodafone purchased Peoples Phone for 77 million, a 181 store chain whose customers were overwhelmingly using Vodafone's network. In a similar move the company acquired the 80% of Astec Communications that it did not own, a service provider with 21 stores. In 1997 Vodafone introduced its Speechmark logo, as it is a quotation mark in a circle; the O's in the Vodafone logotype are opening and closing quotation marks, suggesting conversation. On 29 June 1999 Vodafone completed its purchase of AirTouch Communications, Inc. and changed its name to Vodafone Airtouch plc. Trading of the new company commenced on 30 June 1999. To approve the merger, Vodafone sold its 17.2% stake in E-Plus Mobilfunk. The acquisition gave Vodafone a 35% share of Mannesmann, owner of the largest German mobile network. Vodafone's original logo used until the introduction of the speech mark logo in 1998. On 21 September 1999 Vodafone agreed to merge its U.S. wireless assets with those of Bell Atlantic Corp to form Verizon Wireless. The merger was completed on 4 April 2000. In November 1999 Vodafone made an unsolicited bid for Mannesmann, which was rejected. Vodafone's interest in Mannesmann had been increased by the latter's purchase of Orange, the UK mobile operator. Chris Gent would later say Mannesmann's move into the UK broke a "gentleman's agreement" not to compete in each other's home territory. The hostile takeover provoked strong protest in Germany and a "titanic struggle" which saw Mannesmann resist Vodafone's efforts. However, on 3 February 2000 the Mannesmann board agreed to an increased offer of 112bn, then the largest corporate merger ever. The EU approved the merger in April 2000. The conglomerate was subsequently broken up and all manufacturing related operations sold off.

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On 28 July 2000 the Company reverted to its former name, Vodafone Group Plc. In April 2001 the first 3G voice call was made on Vodafone United Kingdom's 3G network. In 2001 the Company took over Eircell, then part of eircom in Ireland, and rebranded it as Vodafone Ireland. It then went on to acquire Japan's third-largest mobile operator J-Phone, which had introduced camera phones first in Japan. On 17 December 2001 Vodafone introduced the concept of "Partner Networks" by signing TDC Mobil of Denmark. The new concept involved the introduction of Vodafone international services to the local market, without the need of investment by Vodafone. The concept would be used to extend the Vodafone brand and services into markets where it does not have stakes in local operators. Vodafone services would be marketed under the dual-brand scheme, where the Vodafone brand is added at the end of the local brand. (i.e., TDC MobilVodafone etc.) PRE-PAID PRODUCTS Recharge Vouchers Special Tariff Cards Internet Packages Data Card Hand-Set Bundle Offers Blackberry Services

OTHER PRODUCTS AND SERVICES Call Filter Now you can block all unwanted callers with Vodafone Call Filter. Voicemail Attend to your callers without taking their calls. And let them leave you messages on your voicemail box. Enhanced Voicemail
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Voicemail, not enough? Get priority delivery, message confirmation and many more exclusive features. Missed Call Alerts Let a simple SMS tell you the calls you missed while your phone was switched off. Missed Call Information Get the complete information on all the calls you missed while you were away. Call Waiting Ever tried your hand at juggling? Now handle more than one call at a time, with Call Waiting. Call Diverts Receive calls coming to your Vodafone mobile phone, on landlines or other mobiles. Call Barring Make sure your Vodafone mobile phone cant be used by anyone else. Call Conferencing Speak to up to 6 people at a time, directly from your Vodafone. Caller ID Never be caught unawares. Have your caller's ID displayed on your Vodafone mobile phone. Phone backup Backup your phone book, SMS, MMS, ringtones, pictures, videos, wallpapers and games. Busy Caller tunes In the middle of a meeting or a movie? Let your callers know when youre unable to take their calls. Vodafone live!

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Now you need to pay only for your actual usage and downloads when you are on Vodafone live! No rentals or start up costs. Usage charge: 10p/10KB MMS: Outgoing Rs. 3 / MMS + usage charges Incoming Only usage charges Downloading: As per respective item + usage charges

Track your usage: Most of the GPRS compatible handsets have a GPRS data counter. You can easily track your usage through this.

Calculate your average usage: Average size of a website page that youll view on your phone is 20 KB. This translates to Re 0.20 per page. The average size of a Java game is 100KB. To download this game, you will need to pay only an additional Re 1 by way of usage. So a game that costs Rs 50 will now cost Rs 51. Download charges Wallpaper 10 Mcard 10 Animation 15 Games 50 / 99 Polytone 10 Theme 50 MP3 tone 20 Videos 3 /5/ 10
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Vodafone Mobile Connect New subscribers, who request for Vodafone Mobile Connect activation, will have to opt in for one of the following two options: Option 1: Rs 499 monthly rental for first 500 MB usage and 5p/10kb usage charges after that Option 2: Rs 199 monthly rental and 5p/10kb usage charges

NEWS Stay in touch with news updates from India and across the globe. Read the headlines of the day and go through the archives to learn more. Pick an interest area and browse, download videos or visit your favorite news sites. National News Political, civic and other news of National import, updated on the hour International News News from around the world, handpicked for the highest interest and relevance to Indian users Business News Find out whats happening in the world of finance. Get the latest updates on global and Indian indices, the fate of companies as they ride the crests and troughs of tough business. That, and much more! Entertainment News Keep abreast with the moves and shakes made by musicians, film-makers and other stars from the glittering world of entertainment.

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Sports News News of the blood, sweat and tears from the brainy, brawny world of Sports - get it as it happens, hot off the field Strange but true Unbelievable urban tales of people and the bizarre things they do. Read one, read them all! SPORTS The latest scores, trivia, match schedules, player profiles, video, picture and ringtone download find everything you want on Sports in Vodafone live! Cricket News News from the cricket arena Trivia Little known facts about people and places that make cricket your sport of choice Games Ask the Expert

Football All the news from and off the football fieldstay informed about the most popular sport in the world Pull down your old posters and download some football pin up stars for your phone instead

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COMPETITORS OF THE ORGANIZATION

AIRTEL / Bharti Airtel

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Group has a diverse business portfolio and has created global brands in the telecommunication sector. Bharti has recently forayed into retail business as Bharti Retail Pvt. Ltd. under a MoU with Wal-Mart for the cash & carry business. It has successfully launched an international venture with EL Rothschild Group to export fresh agri products exclusively to markets in Europe and USA and has launched Bharti AXA Life Insurance Company Ltd under a joint venture with AXA, world leader in financial protection and wealth management. CDMA PLAYER (RELIANCE & TATA INDICOM) Out of the two CDMA players in the Meerut Zone, Reliance has shown a good growth in terms of customer base. Tata is still a new player and not much was revealed by the organization in terms of what strategies they are following. As told to us by the Reliance Executive there is a strong focus on selling landlines connections to the corporate and it is also coming up with a broadband facility in the coming year. Reliance strategy is to increase ARPU (Average revenue per user). It believes in getting value customers who are loyal; it is not going for acquisitions in a big way like Airtel and idea. Somewhere it is also following the strategy of Vodafone of operating in the niche markets where they don't have to compete with Airtel and Idea. One interesting we came to know was that Reliance had no specific plans for corporate segment for mobile phones.

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MTNL Telecommunications in India is passing through a phenomenal growth phase. MTNL, one of the largest Telecom Service Providers in Mumbai, is poised to grow from strength to strength. MTNL has unmatched technical expertise and infrastructure and have presence in the entire metropolis to cater to your total communication needs and help you carry out your social and business requirements in the most secure and affordable way.

TATA Teleservices Tata Teleservices is part of the Rs. 120,000 Crore (US$ 29 billion) Tata Group that has over 87 companies, over 330,000 employees and more than 2.8 million shareholders. The Group has a formidable presence across the telecom value chain. Tata Teleservices Limited spearheads the Tata Groups presence in the telecom sector. The Tata Group had revenues of around US $62.5 bn in Financial Year 2007-08, and includes over 90 companies, around 350,000 employees worldwide and more than 3.2 million shareholders. Reliance

The Late DhirubhaiAmbani dreamt of a digital India an India where the common man would have access to affordable means of information and communication. Dhirubhai, who single-handedly built Indias largest private sector company virtually from scratch, had stated as early as 1999: Make the tools of information and communication

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available to people at an affordable cost. They will overcome the handicaps of illiteracy and lack of mobility. AIRCEL

The Aircel group is a joint venture between Maxis Communications Berhad of Malaysia and Sindya Securities & Investments Private Limited, whose current shareholders are the Reddy family of Apollo Hospitals Group of India, with Maxis Communications holding a majority stake of 74%.

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S.W.O.T ANALYSIS OF THE ORGANIZATION

STRENGTHS: Vodafone has its brand image and its ranking is 2nd in world. So here one thing is conform that Vodafone has good network and outstanding services thats why its users are most after china mobiles. It gave some special packages to the attracted customers. It can offer international roaming facility more than any network in India. Financially Vodafone is strong and is able to invest heavy amount in India.

WEAKNESS: It has to take license from TRAI and act according to rules of India due to which it may not give its special services like 3G video calling and call to someone by hiding your phone number.

OPPURTUNITIES: Vodafone can capture Asian market if it can grow more in India, 62% of population of India is young and mobile phones are most commonly used by young ones. Demo graphs of India tell us that in this company India can earn heavy amount of revenue. Today Airtel is number 1 cellular company in India with more then billion customers. So there is space for market penetration. if Vodafone offers some special packages for limited time then customer of other networks may switch. Vodafone have better technology so it can

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capture the customers of the other networks as well. With India Vodafone can capture Asia as well because of population or demography of India.

THREATS: The current recession in market is not good for any kind of business including telecommunication. Five cellular companies are already working in India. The situation in is not good especially political and peace. There are a lot of uncertainties in the country.

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DATA ANALYSIS

1. What is the most preferred brand by consumers? Airtel Vodafone Idea Others

Sales

20%

30% Airtel Idea

35%

15%

Vodafone Others

This chart depicts that 30% of the people prefer to choose Airtel, 15% Idea, 30% Vodafone, and 20% choose other networks.

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2. What products of these companies are mostly sold? SMS cards Special tariff Talk-time Internet Packages

Sales
1% 33% 22% SMS Cards Talk Time Special Tariff 44% Internet Packages

This chart depicts that Airtel sold 22% sms cards, Idea sold 44% Talk time, Vodafone sold 33% of special Tariff plans and 1% internet packages sold by others.

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3. What is the main reason for consuming particular product & brand? Value for money Service Network Coverage Availability

Sales
13% 30% 17% Value for Money Network Coverage Service 40% Availability

This chart depicts that 30% people choose Airtel for value for money, 40% users choose Idea for network coverage, 17% users choose Vodafone for good service, and rest choose other network for availability.

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4. How do you get to know about the schemes offered by the company? Daily Sales Executive Consumers Auto-generated messages Advertisements

Sales

8% 13% Daily Sales Executive 52% 27% Auto-generated messages Consumers Advertisements

This chart depicts that 52% people get to know about the services offered by company through Daily sales executive, 27% through Auto generated messages of company, 13% through other consumers and 8% through advertisement.

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5. What brands of data card you sell the most? MTS Airtel Reliance Vodafone Others

Sales
15% 6% 35% MTS 16% Reliance Airtel Vodafone 28% Others

This chart depicts that 35% retailers preffer to sell MTS, 28% Reliance, 16% Airtel, 6% Vodafone and rest others.

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6. Are you familiar of the productDongle of Vodafone? Yes No

Sales
12%

Yes No 88%

This chart depicts that 12% of customers says yes and rest 88% customers dont know about that product.

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7. What is the main reason for selling that particular brand data card? Tariff Connectivity Download Speed Price

Sales
14%

24% Tariff Download Speed Connectivity 38% Price

24%

This chart depicts that 24% people buy airtel because of good tariff plans, 38% people opt idea because of download speed, 24% people go with Vodafone because of its good connectivity and rest go with others because of affordable price.

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8. Which Vodafone recharge coupon you sell the most? 10 30 20 50

Response in percentage
16% 13% 48% Rs. 10 RCV Rs. 20 RCV Rs. 30 RCV 23% Rs. 50 RCV

This chart depicts that 48% people use Rs 10 recharge, 23% Rs 20 recharge, 13% Rs 30 recharge and rest Rs 50 recharge

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9. Are you aware about Chutta recharge and 18RCV? Yes No

Sales
22%

Yes No 78%

This chart depicts that 22% people know about the chutta recharge where large amount of people dont know about this recharge.

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FINDINGS It was found that retailers were not aware of the schemes given by the company. These schemes were about the commission slabs for doing PAC, MNP, etc. DSEs were not communicating properly. Distributors were not guiding DSEs to sale products. A DSE was to cover a beat of 25 retail outlets per day, failing which caused the limitation of sales target. There was a big communication gap between the Vodafone Distributors and Retailers. Most of the retail outlets didnt have any brand visibility. This includes POPs, Posters, Boards, Canopies and other promotional materials. Retails didnt seem to be interested in selling new products like Chutta Recharge. Chutta Recharge was not in demand by retailers. 18RCV was not being pushed by retailers in the market. Retailers were not providing any information to end users regarding benefits of 18RCV and Chutta Recharge. Consumers didnt know how to recharge from a scratch coupon. Big retail outlets were not interested in selling an RCV below Rs.20. Consumers were not aware of the availability of 18RCV and Chutta Recharge in the market. Most of the retailers in rural areas dont know about the Vodafone Dongle. Most of the consumers were not aware of Vodafone Dongle. Vodafone Dongle had some software problems. Numbers of data card users in the rural areas were less.

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RECOMMANDATIONS & SUGGESTIONS

DSEs should be asked to cover entire beat regularly in a day. Communications between Distributor and a DSE should be loud and clear. DSE should update schemes to retailers of that area or particular beat that he covers. DSE should give a daily report to distributor and PSR of that particular area. DSE can drop a message to the PSR daily. Retailers should be asked to push the product in the market by creating awareness among customers. We can ask retailers to make consumers understand about benefit that they can entertain by buying 18RCV, Chutta Recharge DSE should tell the retailer that how 18RCV and Chutta can be beneficial to the consumer. They should tell that this 18RCV is for those consumers who buy a recharge voucher of Rs.10 daily and those who buy a voucher of Rs. 20 on every second day. Consumers must be told that if they recharge their number with Rs10 daily or with Rs20 daily or in every two days than 18 RCV can be beneficial to them. Consumers who recharge with Rs 10 gets a talk time worth Rs 6 and those who recharge with Rs 20 gets a balance of Rs 14. Now we need to tell consumers how 18 RCV can be profitable with a full balance valid for 48 hours. They can save Rs 6 with 18RCV. Chutta Recharge can be sold by conveying retailers that they can sell it along with 18RCV. They can place Rs 2 coupon with every 18RCV. The consumer will buy it as a round figure of Rs 20. Dongle should be marketed near educational institutions, schools and other institutions. Lots of out of home advertisements are required to be done people are not aware about the product.

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ANNEXURES
QUESTIONNAIRE

1. What is the most preferred brand by consumers? Airtel Vodafone Idea Others

2. What products of these companies are mostly sold? SMS cards Special tariff Talk-time Internet Packages

3. What is the main reason for consuming particular product & brand? Value for money Service Network Coverage Availability

4. How do you get to know about the schemes offered by the company? Daily Sales Executive Consumers Auto-generated messages Advertisements

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5. What brands of data card you sell the most? MTS Airtel Reliance Vodafone Others

6. Are you familiar of the product Dongle of Vodafone? Yes No

7. What is the main reason for selling that particular brand data card? Tariff Connectivity Download Speed Price

8. Which Vodafone recharge coupon you sell the most? 10 30 20 50

9. Are you aware about Chutta recharge and 18RCV? Yes No

10. Why dont consumers prefer Chutta recharge and 18RCV?

11.Do you have any suggestions?

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