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Smt. N. C. Gandhi & B.V. Gandhi

Mahila Arts & Commerce College
SUB1ECT: - AMUL MILK VISIT & AMUL CHOCONET VISIT
BY
Manisha Vaghela
BMS - 1
st
Year, Semester -1
Roll No. 36
Guided by :- Milan sir
Academic year:- 2010-2011
Submission Date:- 26-8-2010







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PREFACE
ACKNOWLEDGEMENT
INTRODUCTION
COMPANY INFORMATION
HISTORY
LIST OF PRODUCT & SALES TURNOVER
LIST OF PRODUCTS
GCMMF: AN OVERVIEW
LIST OF PRODUCTS MARKETED
ORGANISATION CHART
DEPARTMENT CHART
CHOCOLET PLANT
CONCLUSION
BIBLIOGRAPHY





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!reface
I am Manisha Vaghela a student oI S.N.D.T college studying in BMS-1 as industrial visit
being a part oI our curriculam has prepared a project on Industrial Visit at Amul located in
Anand.In the project the executives have given the inIormation oI the plant and diIIerent
departments.

Acknowledgment
I acknowledge thanks to mr. milan sir our coordinator who guided me to prepare a report on
Amul which has good credit in market.
I thank the management oI Smt. N. C. Gandhi and B. V. Gandhi Mahila Arts and Commerce
College Ior the support and guidance and providing us such proIIesional Iaculty staII member.

Introduction

Amul is biggest dairy co- operative movement in India. Started in
1946, it has become a part oI every Indian home today. The brand is
managed by an apex co-operation Ltd. (GCMMF). Today it is
jointly owned by 2.6 million milk producer in Gujarat. It is based in
Anand, a town in Gujarat and has proved to be an excellent example
oI a co-operation organization`s success. It delivers a range oI
products Irom milk to mithaees; Irom cheese to chocolates. Amul,
sourced Irom the Sanskrit word Amoolya, means priceless. And as
the name suggests it has made invaluable contribution toward
satisIying its customers need Ior excellent milk and milk products.
The Amul pattern has established itselI as an appropriate model Ior rural department. Amul
has spurred the white revolution oI the India, which has made India the largest producer oI
milk in the world.


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:: Company information ::


The Gujarat Cooperative Milk Marketing Federation Ltd, Anand (GCMMF) is the
largest Iood products marketing organisation oI India. It is the apex organization oI the Dairy
Cooperatives oI Gujarat. This State has been a pioneer in organizing dairy cooperatives and
our success has not only been emulated in India but serves as a model Ior rest oI the World.
Over the last Iive and a halI decades, Dairy Cooperatives in Gujarat have created an economic
network that links more than 2.8 million village milk producers with millions oI consumers in
India and abroad through a cooperative system that includes 13,141 Village Dairy Cooperative
Societies (VDCS) at the village level, aIIiliated to 13 District Cooperative Milk Producers`
Unions at the District level and GCMMF at the State level. These cooperatives collect on an
average 7.5 million liters oI milk per day Irom their producer members, more than 70 oI
whom are small, marginal Iarmers and landless labourers and include a sizeable population oI
tribal Iolk and people belonging to the scheduled castes.
The turnover oI GCMMF (AMUL) during 2008-09 was Rs. 67.11 billion. It markets the
products, produced by the district milk unions in 30 dairy plants, under the renowned AMUL
brand name. The combined processing capacity oI these plants is 11.6 million liters per day,
with Iour dairy plants having processing capacity in excess oI 1 million Liters per day. The
Iarmers oI Gujarat own the largest state oI the art dairy plant in Asia Mother Dairy,
Gandhinagar, and Gujarat which can handle 2.5 million liters oI milk per day and process
100 MTs oI milk powder daily. During the last year, 3.1 billion liters oI milk was collected by
Member Unions oI GCMMF. Huge capacities Ior milk drying, product manuIacture and cattle
Ieed manuIacture have been installed. All its products are manuIactured under the most
hygienic conditions. All dairy plants oI the unions are ISO 9001-2000, ISO 22000 and
HACCP certiIied. GCMMF (AMUL)`s Total Quality Management ensures the quality oI
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products right Irom the starting point (milk producer) through the value chain until it reaches
the consumer.
Ever since the movement was launched IiIty-Iive years ago, Gujarat`s Dairy
Cooperatives have brought about a signiIicant social and economic change to our rural people.
The Dairy Cooperatives have helped in ending the exploitation oI Iarmers and demonstrated
that when our rural producers beneIit, the community and nation beneIits as well.
The Gujarat Cooperative Milk Marketing Federation Ltd. cannot be viewed simply as a
business enterprise. It is an institution created by the milk producers themselves to primarily
saIeguard their interest economically, socially as well as democratically. Business houses
create proIit in order to distribute it to the shareholders. In the case oI GCMMF the surplus is
ploughed back to Iarmers through the District Unions as well as the village societies. This
circulation oI capital with value addition within the structure not only beneIits the Iinal
beneIiciary the Iarmer but eventually contributes to the development oI the village
community. This is the most signiIicant contribution the Amul Model cooperatives has made
in building the Nation.
HISTORY



Milk, The inspiration behind a revolution
Over six decades ago the liIe oI a Iarmer in Kaira was very much like that oI Iarmers
anywhere else in India. His income was derived almost entirely Irom seasonal crops. Many
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poor Iarmers Iaced starvation during oII-seasons. Their income Irom milch buIIaloes was
undependable. The milk marketing system was controlled by contractors and middlemen. As
milk is perishable, Iarmers were compelled to sell their milk Ior whatever they were oIIered.
OIten they had to sell cream and ghee at a throwaway price.
They were in general illiterate. But they could see that the system under which
contractors could buy their produce at a low price and arrange to sell it at huge proIits was just
not Iair. This became more noticeable when the Government oI Bombay started the Bombay
Milk Scheme in 1945. Milk had to be transported 427 kilometers, Irom Anand to Bombay.
This could be done only iI milk was pasteurized in Anand.
`AIter preliminary trials, the Government oI Bombay entered into an agreement with
Polsons Limited to supply milk Irom Anand to Bombay on a regular basis. The arrangement
was highly satisIactory to all concerned except the Iarmers. The Government Iound it
proIitable; Polsons kept a good margin. Milk contractors took the biggest cut. No one had
taken the trouble to Iix the price oI milk to be paid to the producers. Thus under the Bombay
Milk Scheme the Iarmers oI Kaira District were no better oII ever beIore. They were still at
the mercy oI milk contractors. They had to sell their milk at a price the contractors Iixed. The
discontent oI the Iarmers grew. They went in deputation to Sardar Patel, who had advocated
Iarmers` co-operatives as early as 1942.
Sardar Patel reiterated his advice that they should
market their milk through a co-operative society oI their
own. This co-operative should have its own pasteurization
plant. His advice was that the Iarmers should demand
permission to set up such a co-operative. II their demand
was rejected, they should reIuse to sell their milk to
middlemen.
Sardar Patel pointed out that in undertaking such a strike there should be some losses to
the Iarmers as they would not be able to sell their milk Ior some time. II they were prepared to
put up with the loss, he was prepared to lead them. The Iarmers` deputation readily accepted
his proposal.
Sardar then sent his trusted deputy, Mr. Morarjibhai
Desai, to Kaira District to organize milk co-operative and
a milk strike iI necessary. Mr. Desai held a meeting in
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Samarkha village on January 4, 1946. It was resolved that milk producers` co-operative
societies should be organized in each village oI Kaira District to collect milk Irom their
member-Iarmers. All the milk societies would Iederate into a Union which would own milk
processing Iacilities. The Government should undertake to buy milk Irom the Union. II this
wasn`t done, the Iarmers would reIuse to sell milk to any milk contractor in Kaira District.
The Government turned down the demand. The Iarmers called a milk strike`. It lasted
15 days. Not a drop oI milk was sold to the milk merchants. No milk reached Bombay Irom
Anand, and the Bombay Milk Scheme almost collapsed. AIter 15 days the milk commissioner
oI Bombay, an Englishman, and his deputy visited Anand, assessed the situation and accepted
the Iarmers` demand.
This marked the beginning oI the Kaira District Co-operative
Milk Producers` Union Limited, Anand. It was Iormally registered
on December 14, 1946. Its objective was to provide proper
marketing Iacilities Ior the milk producers oI the district. The Union
began pasteurizing milk in June 1948, Ior the Bombay Milk Scheme
just a handIul oI Iarmers in two village co-operative societies
producing about 250 liters a day.
An assured market proved a great incentive to the milk
producers in the district. By the end oI 1948, 432 Iarmers had joined
village societies, and the quantity oI milk handled by the Union had increased to 5000 liters a
day.
In the early stages, rapid growth brought in its wake serious problems. Their solution
provided the stimulus Ior Iurther growth. For example, as the co-operative movement spread
in the district, it was Iound that the Bombay Milk Scheme could not absorb the extra milk
collected by the Union in winter, when buIIaloes yielded an average oI 2.5 times their summer
yield. Thus by 1953, the Iarmer-members had no regular market Ior the extra milk produced in
winter. They were again Iorced to sell a large surplus at low
rate to middlemen.
The only remedy was to set up a plant to
process the extra milk into products like butter
and milk powder. The logic oI this step was
readily accepted by the Government oI
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Bombay and the Government oI India, except Ior a Iew doubting Thomases. The government
oI India helped the Union to get Iinancial help Irom UNICEF and assistance Irom the
Government oI New Zealand under the Colombo Plan. Technical aid was provided by F.A.O.
A Rs.50 lakh Iactory to process milk powder and butter was blueprinted. Its Ioundation
stone was laid by the then President oI India the late Dr. Rajendra Prasad on November 15,
1954. The project was completed by October 31, 1955, on which day the late Pandit
Jawaharlal Nehru, the then Prime Minister oI India, declared it open. The new dairy provided
a Iurther Iillip to the co-operative movement among milk producers. The union was thus
enabled to organize more village co-operative societies and to handle more and more milk
each year. This event also brought a breakthrough in dairy technology as the products were
made processing buIIalo milk Ior the Iirst time in the world. Kaira Union introduced the brand
'Amul Ior marketing its product range. The word 'Amul is derived Irom Sanskrit word
Amulya` which means priceless` or precious`. In the subsequent years Amul made cheese
and baby Iood on a large commercial scale again processing buIIalo milk creating a history in
the world.
1964 was the turning point in the history oI dairy development programme in India.
Late Shri Lal Bahadur Shastri, the then Prime Minister oI India who visited Anand on 31s
October Ior inauguration oI Amul`s Cattle Feed Plant, having spent a night with Iarmers oI
Kaira and experiencing the success wished and expressed
to Mr Kurien, then the General Manager oI Amul that
replicating Amul model through out our country will bring
a great change in the socio-economic conditions oI the
people. In order to bring this dream into reality, 1965 The
National Dairy Development Board (NDDB) was
established at Anand and by 1969-70 NDDB came out
with the dairy development programme Ior India
popularly known as 'Operation Flood or 'White
Revolution. The Operation Flood programme, even today, stands to be the largest dairy
development programme ever drawn in the world. This saw Amul as model and this model is
oIten reIerred in the history oI White Revolution as 'Anand Pattern. Replication oI 'Anand
Pattern has helped India to emerge as the largest milk producing nation in the world.


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Amul meant different things to different people.
4 To a Milk Producer . A liIe enriching experience
4 To a Consumer . Assurance oI having wholesome milk
4 To a Mother . A reliable source oI nourishment Ior her child
4 To the country . Rural Development and SelI Reliance


LIST OF !RODUCT & SALES TURNOVER

Kaira District Co-operative Milk Producers` Union Limited (Amul Dairy) is a district level
Union which procures, process and market milk purchased Irom milk producer members
organized through village co-operative societies within the district oI Kaira and Anand It
aims to provide assured market, better returns to the Iarmers and good quality oI milk and
milk products to consumers.


Number oI Producer Members : 6,34,678
Number oI Village Societies : 1147
Total Milk Handling Capacity : 15 lakh litres per day
Milk Collection (Total 2008-09) : 468587136 kgs
Milk Collection (Daily Average
2008-09)
: 13 lakh kgs
Milk Drying Capacity : 100 Mts. per day
Cattle Feed ManuIacturing
Capacity
: 1100 Mts. per day










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Year Milk !rocured (in kgs) Sales Turnover ( Rs. In lacs)`
2000-01 277840861 50919.12736
2001-02 258692443 46878.06783
2002-03 257957726 48833.66669
2003-04 253856435 54593.03000
2004-05 276150374 60046.96000
2005-06 297436246 70921.53000
2006-07 324410536 81631.69000
2007-08 401718616 107711.84000
2008-09 468587136 137806.87000

*10 lacs 1 Million
Note: There are, in all, 13 District Unions Iederated to Gujarat Co-operative Milk Marketing
Federation Limited, Anand which markets milk and milk products under the brand oI Amul &
Sagar.



List of !roducts:

Fresh Milk:

Amul Taaza Toned Milk 3 Iat
Amul Gold Full Cream Milk 6 Iat

Amul Shakti Standardised Milk 4.5 Iat
Amul Slim & Trim Double Toned Milk 1.5 Iat
Amul Saathi Skimmed Milk 0 Iat
Amul Cow Milk

Amul T-Special



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Breadspreads:

Amul Butter
Amul Lite Low Fat Breadspread
Amul Delicious

Cheese Range:
Amul Pasteurized Processed Cheddar Cheese
Amul Processed Cheese Spread
Amul Pizza (Mozarella) Cheese
Amul Shredded Pizza Cheese
Amul Emmental Cheese
Amul Gouda Cheese
Amul Malai Paneer (cottage cheese)

Infant Milk Range:
Amul InIant Milk Formula 1 (0-6 months)
Amul InIant Milk Formula 2 ( 6 months above)
Amulspray InIant Milk Food

Curd !roducts:

Amul Masti Dahi (Iresh curd)

Amul Masti Spiced Butter Milk
Amul Lassee

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Amul Icecreams:
Royal Treat Range (Butterscotch, Rajbhog, Malai KulIi)

Nut-o-Mania Range (Kaju Draksh, Kesar Pista Royale, Fruit Bonanza, Roasted
Almond)

Nature's Treat (Alphanso Mango, Fresh Litchi, Shahi Anjir, Fresh Strawberry, Black
Currant, Santra Mantra, Fresh Pineapple)
Sundae Range (Mango, Black Currant, Sundae Magic, Double Sundae)

Assorted Treat (Chocobar, Dollies, Frostik, Ice Candies, Tricone, Chococrunch,
Megabite, Cassatta)
Utterly Delicious (Vanila, Strawberry, Chocolate, Chocochips, Cake Magic)





Chocolate & Confectionery:
Amul Milk Chocolate
Amul Fruit & Nut Chocolate
Amul Dark Chocolate
Amul Almond bar
Amul Sugar Free Chocolate
Amul Choco Zoo
Amul Crisp waIer Chocolate

Cooking Chocolate:
Amul CheI`s Premium Dark Choco mass
Amul CheIs Classic - Milk Choco mass

Brown Beverage:

Nutramul Malted Milk Food




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Milk Drink:

Amul Kool Flavoured Milk (Kesar, Elachi, Rose, Chocolate)

Amul Kool CaIe

Amul Kool Koko

Amul Kool Millk Shaake (Mango, Strawberry, Badam, Banana)




Extruded Food :
Amul Ganthia
Munch Time

Baked !roducts:
Amul Sandwich Bread
Amul Whole Wheat Bread
Amul Fruit Bread
Amul Bun

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GCMMF: An Overview

Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest Iood products
marketing organisation. It is a state level apex
body oI milk cooperatives in Gujarat which aims
to provide remunerative returns to the Iarmers and
also serve the interest oI consumers by providing
quality products which are good value Ior money.
CRISIL, India's leading Ratings, Research, Risk
and Policy Advisory company, has assigned its highest ratings oI "AAA/Stable/P1" to the
various bank Iacilities oI GCMMF.

Members: 13 district cooperative milk producers'
Union
No. of !roducer Members: 2.79 million
No. of Village Societies: 13,328
Total Milk handling capacity: 11.22 million litres per day
Milk collection (Total - 2008-09): 3.05 billion litres
Milk collection (Daily Average
2008-09):
8.4 million litres
Milk Drying Capacity: 626 Mts. per day
Cattlefeed manufacturing Capacity: 3500 Mts per day





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Sales Turnover Rs (million) US $ (in million)
1994-95 11140 355
1995-96 13790 400
1996-97 15540 450
1997-98 18840 455
1998-99 22192 493
1999-00 22185 493
2000-01 22588 500
2001-02 23365 500
2002-03 27457 575
2003-04 28941 616
2004-05 29225 672
2005-06 37736 850
2006-07 42778 1050
2007-08 52554 1325
2008-09 67113 1504




List of !roducts Marketed:

Mithaee Range (Ethnic sweets):
O Amul Shrikhand (Mango, SaIIron, Almond Pistachio,
Cardamom)
O Amul Amrakhand
O Amul Mithaee Gulabjamuns
O Amul Mithaee Gulabjamun Mix
O Amul Mithaee KulIi Mix
O Avsar Ladoos

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UHT Milk Range:
O Amul Shakti 3 Iat Milk
O Amul Taaza
O 1.5 Iat Milk
O Amul Gold 4.5 Iat Milk
O Amul Lite Slim-n-Trim Milk 0 Iat milk
O Amul Shakti Toned Milk
O Amul Fresh Cream
O Amul Snowcap SoIty Mix

!ure Ghee:
O Amul Pure Ghee
O Sagar Pure Ghee
O Amul Cow Ghee

Milk !owders:
O Amul Full Cream Milk Powder
O Amulya Dairy Whitener


O Sagar Skimmed Milk Powder
O Sagar Tea and CoIIee Whitener

Sweetened Condensed Milk:
O Amul Mithaimate Sweetened Condensed Milk

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Curd !roducts:
O Yogi Sweetened Flavoured Dahi (Dessert)
O Amul Masti Dahi (Iresh curd)
O Amul Masti Spiced Butter Milk
O Amul Lassee
Health Beverage:
O Amul Shakti White Milk Food
















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chocolate plant
Amul chocolate plant is in mogal village . as chocolate advertisements are mainly done
through hoardings but on television the advertisement is being telecasted timely and on the
proper time or not. Amul chocolate. AMUL CHOCOLATE is made Irom Sugar, Cocoa
Butter, Milk Solids, and Chocolate mass. The type oI sampling is chosen purely on the basis
oI convenience and according to convenience.





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Composition:
O Milk Fat 2
O Sugar 55
O Total Fat 32.33
O (Milk Fat Cocoa Fat)
O Cocoa Solids 7.5
O Milk Solids 20
!roduct Specification:
Meets all requirements under the PFA Ior boiled sugar conIectionary.

Conclusion
Anand (Gujarati: DRAU,is the administrative centre oI Anand District in the state oI Gujarat,
India. It is administered by Anand Municipality. It is part oI the region known as Charotar,
consisting oI Anand & Kheda Districts.
Anand is known as the Milk Capital oI India. It became Iamous Ior Amul dairy and its milk
revolution. This city hosts the National Dairy Development Board oI India and Anand
Agricultural University. Another well-known product oI the city is Vallabh Vidhyanagar and
Karamsad, an educational suburb oI Anand.
Anand lies between Ahmedabad and Vadodara on the Western Railway. It is a railway
Junction and a Rail Line Irom here runs to Godhra, covering Dakor, a major Hindu pilgrimage
en route. The National express highway Irom Ahmedabad to Vadodara also passes through
Anand.
Anand has seen rapid economic growth along the Anand Vallabh Vidya Nagar and Karamsad
road belt. It is well on track to becoming a Municipal Corporation with the inclusion oI
various peripheral villages like Chikhodra, Lambhvel, V. V Nagar, Bakrol, Mogri and others.


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BIBLIOGRAPHY

All the inIormation in made with the use oI Internat inIormation and Amul Visit.

Thank you