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Wireless communication
is changing the way people
work, live, love and relate
to placesand each other
Andreas Kluth, Economist
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Always On
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Media Convergence
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Mobile 2.0
web 2.0 Mobile 2.0
:
Web 2.0
User Centered
Empowered by the community
Open
Web as a platform
Media Convergence
Mobile
Always-on
Ever Present
Localized
Personal
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www.wikit.co.il
Mobile Workforce
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m-commerce
. Mobile Commerce
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Mobile Advertising
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Mobile Banking
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43%
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19
Mobile Collaboration
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Mobile Payments
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24
www.wikit.co.il
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25
"Mobile phones are cheaper than PCs, there are three times
more of them, growing at twice the speed, and they
increasingly have Internet access. What is more, the World
Bank estimates that more than two-thirds of the world's
population lives within range of a mobile phone network.
Mobile is going to be the next big Internet phenomenon. It
holds the key to greater access for everyone - with all the
benefits that entails."
Eric Schmidt, CEO of Google
Mobile Analytics
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. Mobile Work Force
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.( ) revenue sharing- ( )
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. client-
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Messaging Architecture
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39
You can tell what a culture values by what it has in its bags
and pockets.
Pocket watches provide the closest historical parallel to the
remarkable rise of the mobile cellular phone in our own times.
Like pocketwatches, cellphones too started off as expensive
status symbols and cost as much as a car, but are now owned
by over a billion people worldwide.
John Agar, author of Constant Touch:
A Global History of the Mobile Phone.
BlackBerry
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56
, " ,- , Mesh
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NFC . ,
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58
S60
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56
, " ,- , Mesh
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mesh Mobile mesh network
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www.wikit.co.il
57
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NFC-
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58
S60
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S60 - .
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Smart Phone
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www.wikit.co.il
450 ,2010
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SmartPhones-
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time slot 3
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61
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71
Actionable Alerts
A-GPS - Assisted GPS
Alerts
Always Connected, Always On
Android
BlackBerry
BlueTooth
BREW- Binary Runtime Environment for Wireless
Call to Action -
CDMA - Code-Division Multiple Access
CDMA2000
CDPD - Cellular Digital Packet Data
cHTML - Compact Hyper Text Markup Language
Consumerization of Technology
Device characteristic library
Digital Immigrant -
Digital Natives -
DoCoMo
EDGE
Enterprise Mobility
Flash Lite
GSM
HyperLocal Information
I-mode
IMSI - International Mobile Subscriber Identity
73
15
49
15
5
49
43
50
50
5
51
51
52
52
6
31
6
6
43
53
7
53
54
7
54
55
iphone
IPV6 - Internet Protocol 6
J2me - Java 2 (to) Mobile Edition
LBS - Location Based Services
LifeStreaming
M2M Mobile Applications
m-commerce
Media Convergence
Messaging Architecture
Micro-Blogging
MMIS
MMIS Self Service
MMIS WFA
MMS - Multimedia Messaging Service
Mobile 2.0
Mobile Advertising
Mobile Analytics
Mobile Application Provisioning
Mobile Authentication Application
Mobile Banking
Mobile Barcode
Mobile Business Analytics
Mobile Capability Sensing
Mobile Collaboration
Mobile Community
74
44
55
56
16
8
16
17
8
37
17
32
32
32
56
9
18
29
30
18
19
19
29
30
20
20
Mobile Field Service
Mobile Graffiti
Mobile IM (Instant Messaging)
Mobile Learning
Mobile Logistics
Mobile Mesh Network
Mobile Messaging Utility
Mobile Office -
Mobile Payments
Mobile Productivity Analytics
Mobile Search & Discovery
Mobile Self Service Applications
Mobile Server
Mobile SFA (Sales Force Automation)
Mobile Traffic Analytics
Mobile Transaction Auditing
Mobile User Management
Mobile Widgets
Mobile Workforce
Modu
Multi Device
Multi-Channel -
NFC - Near Field Communication
No Client Architecture
Office mobile
OHA (Open Handset Alliance)
75
21
21
22
22
23
57
31
23
24
29
24
25
32
25
29
33
33
57
10
45
11
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58
37
23
49
RFID - Radio Frequency Identification
Rich Client Architecture
RIM - Research In Motion
S60
Smart Phone
SMS - Short Message Service
Streaming Client Architecture
Symbian
TDMA - Time Division Multiple Access
Thick Client Architecture
Thin Client Architecture
UIQ - User Interface Quartz
UMTS- Universal Mobile Telecommunication System
UUSSD- Unstructured Supplementary Services Data
Walled Garden -
WAP - Wireless Application Protocol
WAP Browser
WAP Gateway
Win CE - Windows Compact Edition
Windows Mobile
WML - Wireless Markup Language
WorkStreaming
WPKI - Wireless Public Key Infrastructure
WYNIWG - What You Need Is What you GET
XHTML-MP : eXtensible HTML Mobile Profile
76
58
38
45
59
59
60
38
61
60
39
39
61
62
62
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63
64
63
64
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65
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