Hindustan Unilever Limited Introduction HUL is Indias largest fast moving consumer goods company, touching the lives

of two out of three Indians with over 20 distinct categories in home and personal care products, foods and beverages. The companys stand over is rupees. 17523crores for the financial year 2009-10. HUL is subsidiary of Unilever, one of the worlds largest suppliers of FMCG with strong local roots in more than 100 countries. Annual sales are about 40billion in 2009. Unilever has about 52% share holding in HUL. HUL was recently rated among the top 4 companies globally in the list of global top companies for leaders- A study sponsored by Hewitt associates in partnership with fortune magazine and the RBL group. The company was ranked no.1 in the Asia pacific region and in India. The mission that inspires HULs more than 15,000 employees including over 1400 managers, is to help people feel good, look good and get more out of life with brands and services that are good for them and good for others. It is a mission HULs shares with its parent co., Unilever, which holds about 52% of the equity.

History of HUL In the summer of 1888 visitors to the Kolkata harbor noticed crates full of Sunlight soap bars, Imposed with the words made in England by liver brothers. With it began an era of marketing branded FMCG. Soon after followed Life boy in 1895 and the famous brands like pears, Lux and vim. Vanaspati was introduced in 1918 and the famous Dalda brand came to the market in 1937. In 1931, Unilever setup its first Indian subsidiary, Hindustan Vanaspati manufacturing co. followed by Lever brothers India limited(1933) and United traders limited(1935). These three companies united to form HUL in November 1956. HUL offered 10% of its equity to the Indian public, being the first among the foreign subsidiary to do so. Unilever currently holds 52.10% equity in the company the rest of the sub share holding is distributed among about 3,60,675 individual shareholders and financial institutions. Some of the highlights are as follows: Introduction of Brooke Bond dates back to 1900 Red label in 1903 Liptons links with India where forged in 1898 Unilever acquired Lipton in 1972 Ponds limited had been present in India since 1947 On April 1/1993 Tata oil mills company merged with HUL In 1996,HUL end yet another Tata co., Lakme limited, formed a 50-50 JV

 In 1994,with U.S. based Kimberly Clarke corporations In 1992, Brook Bond acquired Kothari general food In 1993, it acquired the Kissan business from the UB group and the Dollops ice-cream business from Cadbury India In January 2000 the government decided to award 74% equity in modern food to HUL In 2003, HUL acquired the cooked shrimp and pasteurized crabmeat business of the Amalgam group of companies Project Shakti was started in 2001 In 2002 HUL made its foray into Ayurvedic health and beauty centre category with Ayush product range and Ayush therapy centre In 2007, the co. name was formally changed to HUL after receiving the approval of shareholders during the 74th AGM on 18,May 2007 Brook bond and surf excel breached the RS.1000crore sale mark. The same year followed by wheel which crossed the Rs.2000crore sales in 2008

HULs Vision Work to create a better future everyday To help people feel good, look good and get more out of life Inspire people to take small everyday actions that can add up to a big difference for the good To develop new ways of doing business with the aim of doubling the size of the company while reducing environmental impact

Companys structure Mr. Harish Manwani- Chairman Mr. Nitin Paranjpe- CEO and MD Mr. R. Shridhar- CFO Mr. Gopal Vittal- Executive Director, Home & Personal care Mr. Pradeep Banerjee- Executive Director, Supply chain

Brands Food brand-- brook bond 3roses, Annapurna, red label, Taaza, Taj mahal, Bru, kissan, Knorr, Kwality walls, Lipton, modern, Sehatmand Waterpure it Home careactive wheel, Cif, comfort, Domex, Rin, Sunlight, surf excel, vim Personal carevariance, axe, Ayush, breeze, clear, Clicni plus, close up, dove, fair & lovely, Hamm am, Lakme, Life boy, liril2000, Lux, pears, Pepsodent, ponds, Rexona, Sunsilk, Vaseline

Surf Excel Surf Excel was introduced in 1959. One of the oldest detergent powders in India and Pakistan. Initially the brand was positioned on the clean proposition of washes whites Surf Excel underwent various changes in its Brand communication from Lolita ji to Dhoodte rah jaoge to jaise bhe daag ho, Surf Excel haina and is today communicated on the platform of daag aache hai. Surf Excel sold under various brand names such as Omo in Brazil and Persil in U.K. and France. Product range Surf Excel quick wash detergent powder Surf Excel blue detergent powder Surf Excel detergent bar Surf Excel gentle wash Surf Excel matic top load Surf Excel quick wash detergent powder

Major players HUL (blue, quick wash, automatic) NIrma P&G(Tide, aerial) Henkel India (Mir, porwall, vernal, purex) Reckitt Benckiser (vanish)

Distribution channel

Planning hub

supplier

Kirana

distributor

C & F agents

factory

Production planningweekly Dispatchdaily Distribution to retailersdaily

Demand Analysis Factors affecting demand Price of the product Price of substitutes and complements Income of the house hold Taste and preferences of the house holds Sales promotion Quality of the product Brand name

Causes of change in demand Consumers income Price change

 Change in complementary goods price Change in company policy

SWOT

STRENGTH:Business to Business It nurture customer relationship to create and maintain our status as preferred supplier Marketing It is most exciting operation of its kind in the world Supply chain It takes real strength of intellect and character to take On the planning, making or distribution of our products. World class people deliver world class logistic Brand Equity Information Management and technology This is often applying breakthrough science on a grand scale, with speed and with tangible results enough

complexity and convention, inspiring everyone to improve the way we do business. Research and Development Its products dont make empty promises but deliver it.

2. WEAKNESS:No environment friendly as contain sodium and potassium salts of fatty acids which are less NIRMA it is less biodegradable.

biodegradable than soap. As compared to Causes biomagnifications of water bodies which then degenerates and depletes the aquatic resources as well as degrades the amount of oxygen which results into loss of aquatic bodies as well as plants.

Price is high due t still not reached to mass of customers. But new marketing and sales innovations have resulted into greater penetration in to rural market.

Product awareness is still not high among rural masses. The recognition is still low.
OPPROTUNITIES:As its new product SUR AUTOMATIC is based on proprietary technology after extensive research. It reduces the time taken for rinsing, reduces the amount of water uses by 40%

The laundry consumes about 20% of household water so this technology will make a great impact. SURF is coming up with a scholarship scheme like DISHA abhiyan which provides educational benefits to lower strata of the society. This has really helped surf to build corporate social image. It creates brand awareness.

The detergent market is growing by 9.2% every year so SURF has great chances to increase in market shares. The market penetration of NIRMA is 77% AND surf is 56% but with repositioning and constant innovation, SURF is emerging as a market leader.

4. THREATS:-

Facing stiff competition with P&GS ARIEL & TIDE, as ARIEL is coming up with constant innovative technique. In urban India consumers are now being exposed to and trying several categories such as mobile phones, products purchases.

leisure, durables etc. so downgrading their FMCG Rural demands have been dampened by three unusually poor monsoons in the last 3 years so marketing is declining.