Introduction

Good morning/afternoon/evening. I am a
student from the University of Santo Tomas,
College of Fine Arts and Design. We are
conducting a research on iomega. Please read
the following questions carefully and answer
them for it will be of used to aid us in our
research. Your answers will be used for
academic purposes only. Thank you very much.

Screening

How many adult members of your household are
15 years of age and above?
# of Male _____ # of Female _____

Does any of your family member work for
iomega? ____Yes ____No

What is you current position in society?
____ Student

What level of schooling are you? __________
____ Working Professional

What is your job? ___________________________
____ Unemployed



1. Do you watch television? ____Yes ____No

2. How long do you watch TV?

____ Less than 30 minutes

____ 1-2 hours

____ 3-6 Hours

____ More than 6 hours

3. What particular time of day do you watch TV?
________________________________________________________

4. Do you prefer YouTube or any other media
streaming sites from the Internet than watching
TV? ____Yes ____No

5. Do you record/download the shows/clips you
watch from
TV? ____Yes ____No Internet? ____Yes ____No

6.Do you use a media streaming/recording
device for your TV? ____Yes ____No
If you answered yes, what brand? __________________

7. Do you have a TV show that you like but you
cannot watch due to your schedule/work/
studies etc.? ____Yes ____No
(If you answered No, proceed to no. 9)

8. Are you willing to buy a video

recording/streaming device to watch the show?
____Yes ____No

9. What kind of TV do you have?

____ Black and White
____ CRT TV
____ Flat TV Standard
____ Flat TV HD (High Definition)
____ Flat TV 3D
____Others: ___________________________________


(Please specify)


1. Do you use a computer? ____Yes ____No

2. How long do you use it?
____ Less than 30 minutes

____ 1-2 hours

____ 3-6 Hours

____ More than 6 hours

3. What Operating does your computer use?

____ Mac

____ Windows

____ Linux

4. What electronic devices do you have?
(Choose all applicable)

____ Mobile Phone

____ Laptop

____ Desktop

____ Tablet

____ Flash Drive

____ External Hard Drive

____ Media Streaming/Recording

____ MP3/MP4 Players

____ Others ___________________________________
(please specify)

5. Do you surf the Internet? ____Yes ____No
(If you answered No, please proceed to no. 8)

6. How often?

____ Daily

____ Every other day

____ Once a week

____ Others ___________________________________
(Please specify)

7. For How long?
____ Less than 30 minutes

____ 1-2 hours

____ 3-6 Hours

____ More than 6 hours

8. What brands of storage devices are you

familiar with? (choose all applicable)

____ Seagate

____ iomega

____ Western Digital

____ Samsung

____ Hewlett Packard

____ Hitachi

____ San Disk

____ Imation

____ Buffalo

____ CD-R King

____ Lexar

____ Transcend

____ Toshiba

9. Do you download from the
Internet? ____Yes ____No
Torrents? ____Yes ____No
(If you answered no to both; proceed to number 13)

10.What do you download from the Internet/
Torrents?

____ Music

____ Videos

____ Images

____ Games

____ Audio Books

____ E-books

____ Others ___________________________________
(Please specify)

11. How much do you download from the
Internet/Torrents within a day?

____ 1KB 1MB

____ 2MB 50MB

____ 51MB 100MB

____ 101MB -1GB

____ More than 1GB

12. Where do you store the files youve
downloaded?

____ Internal Hard Drive of your computer

____ External Hard Drive

____ Flash Drive a.k.a. USB

____ CD-R/RW

____ DVD-R/RW
____ Others ___________________________________
(Please specify)

13. What kinds of portable storage devices do

you own?
____ External Hard Drive

Brand_____________ Size:______________

____ Flash Drive a.k.a. USB

Brand_____________ Size:______________

____ CD-R/RW


Brand_____________
____ DVD-R/RW

Brand_____________
____ Others ___________________________________
(Please specify the type and size)

14. Did you purchase the storage devices that
you own? ____Yes ____No
(If you answered no; proceed to number 16)

15.Why did you choose to purchase this

Brand? _______________________________________
________________________________________________________
________________________________________________________
Size? __________________________________________
________________________________________________________
________________________________________________________

16. Where do you usually purchase your
electronics?

____ Mall

____ Online

____ Abroad
____ Others ___________________________________
(Please specify)

17. Why did you choose to purchase it there?
________________________________________________________
________________________________________________________

18. What storage device do you bring with you
on a regular basis?
____ External Hard Drive

____ Flash Drive a.k.a. USB

____ CD-R/RW

____ DVD-R/RW
____ Others ___________________________________
(Please specify)

19. Rate how important the qualities and

characteristics of a storage device to you when
making a purchase decision.

1
Very Important

2
Quite Important

3
Slightly Important

4
Not Important

Durable
Design
Virus Protected
Efficient

Portable
Price
User Friendly
Popularity

Media Exposure

1. Your most viewed TV programs

Local:
________________________
________________________
________________________
________________________
________________________

Foreign:
________________________
________________________
________________________
________________________
________________________

2. Your most read newspapers and magazines

Newspaper
________________________
________________________
________________________

Magazine
________________________
________________________
________________________

3. AM/FM station you listen the most
________________________
________________________
________________________
________________________
________________________

4. Websites you visit the most
________________________
________________________
________________________
________________________
________________________

20. Are you aware of the brand iomega?
____Yes ____No (If you answered No, skip no.s 21-23)

21. Where did you hear about iomega?

____ Friends

____ Family

____ Internet

____ Television

____ Radio

____ Magazines

____ Newspaper

22. Do you own an iomega product?
____ Yes ____ No (If you answered No, please skip no. 23)


23. Would you recommend iomega to others?
____ Yes ____ No
Why/Why Not? _____________________________________
________________________________________________________
________________________________________________________
________________________________________________________









Personal Background

Name: _________________________________________________ Age: ________
Gender: ____ Male ____ Female

Educational Attainment: ____ No Schooling ____ College
____ Elementary
____ Graduate School




____ High School