1

Effective GoogIing!
Hardik Thakkar
CMED
nfosys Technologies
2
3
ow OId is GoogIe?
Answer: 9 years (10 on September 7, 2008)
n September of 1998, Google nc. opened its
door in Menlo Park, CA.
http://www.google.com/intl/en/corporate/history.html#1995)
4
ore About GoogIe
"Google is a play on the word "googol which
is the mathematical term for 1 followed by
100 zeros and ".reflects the company's
mission to organize the immense, seemingly
infinite amount of information available on the
web.
5

umber of empIoyees:
orldwide, Google employed 10,000 full-time employees as of now
Work Environment:
nformal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roaming
the halls.
GoogIe:
The interface is clear and simple.
Pages load instantly.
Placement in search results is never sold to anyone.
Advertising on the site must offer relevant content and not be a distraction.
No pop-up ads allowed.
A Unique Company
GoogIe founders
Sergey Brin Larry Page
Source: http://www.google.com/intl/en/corporate/tenthings.html
7
Why do we Iove GoogIe?
Size and scope: Now indexing over 20 billion
web pages (conservative estimate).
#eIevance of #esuIts: PageRank
iversity of Search: mage, News, Book
Search, Scholar, Blog Search, Finance,
Froogle, Video . . . and much, much more.
Other TooIs: Google Maps, Picasa, Blogger,
Gmail, Calendar, Docs & Spreadsheets . . .
8
But.
e may love Google, but few users know
how to use full search capabilities.
9
Effective GoogIing
How does Google interpret basic search?
Google places A operator between all
search terms entered in basic search box.
Automatically searches for some plural/singular
and grammatical variants.
ou enter: news reader
GoogIe searches: news AND reader OR readers
Does not search as exact phrase unless quotes
present!
10
11
12
eed Exact Phrase? Use quotation marks!
"infosys billion dollar
13
Expand Search With Synonym? Use a tiIde
e.g.: "~infosys finds T companies similar to nfosys
14
Search by fiIetype (pdf, ppt, xIs, doc)
e.g.: ".Net Framework filetype:ppt
15
egative Search Terms
e.g.: "nano car will return the results with word 'nano' but not Tata
Nano car
1
Limit your search resuIts to a particuIar web site
e.g.: "sparsh site:infosys.com will get the pages from infosys.com
where the word 'sparsh' is referred `
17
Search for sites that Iink to a particuIar website:
e.g.: "link:infosys.com
18
ou've found a usefuI website & want to find other
sites Iike it:
e.g.: "related:www.infosys.com
19
GoogIe is a ictionary
Find definition of a word or a phrase?
e.g.: define: scruples
20
GoogIe is a CaIcuIator as weII
21
GoogIe is Converter too..!
Convert currency, units and a lot more
22
ore Search Operators
allinanchor:
allintext:
allintitle:
allinurl:
cache:
group:
info:
time
weather
23
Use SpeciaIty Search Functions
Google ews: news.google.com
Google mages: images.google.com
Google BIog Search: blogsearch.google.com
Google Finance: finance.google.com
Google SchoIar: scholar.google.com
Google Book Search: books.google.com
24
GoogIe ews AIerts
Tracking an event in the news?
Create your own Google News alert it's
free!
Can choose to monitor latest developments
on web pages, blogs, Google news, Google
discussion group pages, or all of these
sources.
25
2
GoogIe SchoIar
Covers: law, medicine, social sciences, arts,
humanities, business, & finance.
ncIuded items: peer-reviewed papers,
theses, book excerpts, abstracts & full-text
articles
Sources for items: academic publisher web
pages, professional societies, preprint
repositories, universities, & other scholarly
organizations.
27
28
GoogIe Book Search
Searches 1:909 of indexed books.
f work is in public domain, full contents
usually available.
f not, users can view bibliographic info
(author, title, publisher) and perhaps some
excerpts.
Library partners: UC, Princeton, Stanford,
Univ. of Michigan, Univ. of Texas, Oxford,
UVA, Univ. of isconsin, ..
29
30
31
Something exciting at Iast
Localized search
Movie search
Code search
32
33
IocaI.googIe.co.in
Effective localized search solution
34
googIe.co.in/movies
Find theatres running your desired movies in your city..wow
35
googIe.com/
codesearch
search public source
code
GoogIe hack for finding movies/music
(warning: Not to be tried at office but home.!)
e.g.: intitle:index.of(mp3|mp4|avi|dat|mpeg) mummy
nteresting stuff
Google Docs
Google Calendar
Google Reader
Google Gear
Google App Engine
Google Sites
Google Sets
Google Trends and so on.
38
39
Page#ank
PageRank explained by Google:
Google interprets a link on page A going to
page B as a vote -- by page A, for page B.
Google looks at more than the sheer volume
of votes, or links a page receives; it also
analyzes the page that casts the vote. Votes
cast by pages that are themselves
"important" weigh more heavily.