La Fundacion en 61

la fundación
Fundación MAPFRE magazine#61

December 2022
www.fundacionmapfre.org
Committed
SOCIAL
AWARDS 2022
Art
Leonora
Carrington.
Revelation
Health Watch
TEEN INFLUENCERS
COMBAT
SCHOOL DROPOUT
Ageingnomics
SENIOR TALENT
RECLAIMS ITS PLACE
VISITA NUESTRAS EXPOSICIONES
VISIT OUR EXHIBITIONS
Leonora Carrington LEONORA CARRINGTON LEONORA CARRINGTON
Artes, 110, 1944
Lugar Location
Óleo sobre lienzo
40,64 x 60,96 cm Sala Fundación MAPFRE Recoletos Fundación MAPFRE Recoletos Exhibition Hall
(PG2012.1.12) Paseo de Recoletos 23, 28004 Madrid Paseo de Recoletos 23, 28004 Madrid
Collection of Stanley and Fechas Dates
Pearl Goodman, promised Del 11/02/2023 al 07/05/2023 From 02/11/2023 to 05/07/2023
gift to NSU Art Museum,
Fort Lauderdale, USA Horario de visitas Visiting hours
© Estate of Leonora Lunes de 14.00 a 20.00 h. Monday from 2 pm to 8 pm.
Carrington / VEGAP, Martes a sábado de 11.00 a 20.00 h. Tuesday to Saturday from 11 am to 8 pm.
Madrid, 2022 Domingos y festivos de 11.00 a 19.00 h. Sunday/holidays from 11 am to 7 pm.
Acceso gratuito los lunes Free entry on Mondays
Facundo Zuviría FACUNDO DE ZUVIRÍA FACUNDO DE ZUVIRÍA

Vista desde la oficina, Buenos
Lugar Location
Aires, 1987
Sala Fundación MAPFRE Recoletos Fundación MAPFRE Recoletos Exhibition Hall
Paseo de Recoletos 23, 28004 Madrid Paseo de Recoletos 23, 28004 Madrid
Fechas Dates
Del 11/02/2023 al 07/05/2023 From 02/11/2023 to 05/07/2023
Horario de visitas Visiting hours
Lunes de 14.00 a 20.00 h. Martes a sábado de 11.00 Monday from 2 pm to 8 pm. Tuesday to Saturday from
a 20.00 h. Domingos y festivos de 11.00 a 19.00 h. 11 am to 8 pm. Sunday/holidays from 11 am to 7 pm.
Acceso gratuito los lunes Free entry on Mondays
Ilse Bing ILSE BING ILSE BING

Autorretrato con Leica
Lugar Location
[Self-portrait with Leica],
1931 KBr Fundación MAPFRE KBr Fundación MAPFRE
26,5 x 30,7 cm Ronda del Litoral 30, 08005 Barcelona Ronda del Litoral 30, 08005 Barcelona
Colección de Michael Mattis Fechas Dates
y Judith Hochberg, Nueva Del 16/02/2023 al 14/05/2023 From 02/16/2023 to 05/14/2023
York
© Estate of Ilse Bing Horario general Opening times
Photograph: Jeffrey Sturges Lunes (excepto festivos): Cerrado Mondays (except holidays): Closed.
1 octubre-31 marzo: October 1–March 31:
Martes a domingos (y festivos): 11.00 a 19.00 h Tuesdays to Sundays (and holidays): 11 a.m.–7 p.m.
1 abril-30 septiembre: April 1–September 30:
Martes a domingos (y festivos): 11.00 a 20.00 h Tuesdays to Sundays (and holidays): 11 a.m.–8 p.m.
Anastasia Samoylova ANASTASIA SAMOYLOVA ANASTASIA SAMOYLOVA

© Anastasia Samoylova
Lugar Location
KBr Fundación MAPFRE KBr Fundación MAPFRE
Ronda del Litoral 30, 08005 Barcelona Ronda del Litoral 30, 08005 Barcelona
Fechas Dates
Del 16/02/2023 al 14/05/2023 From 02/16/2023 to 05/14/2023
Horario general Opening times
Lunes (excepto festivos): Cerrado Mondays (except holidays): Closed.
1 octubre-31 marzo: October 1–March 31:
Martes a domingos (y festivos): 11.00-19.00 h Tuesdays to Sundays (and holidays): 11 a.m.–7 p.m.
1 abril-30 septiembre: April 1–September 30:
Martes a domingos (y festivos): 11.00-20.00 h Tuesdays to Sundays (and holidays): 11 a.m.–8 p.m.
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the picture
Solidarity has an enormous multiplier effect

Many people “live through extremely difficult Secretary General of Objectives and Policies for
situations on a daily basis but get up every day thinking Inclusion and Social Welfare, awards were presented
positively so that they can continue to care for people to Carolina Herrera (Lifetime Achievement Award),
who are suffering and who need them.” With these Fundación Integra (Best Entity for its Social Outreach),
words, Antonio Huertas, Chairman of Fundación Doctors Without Borders for its Medicalized Train
MAPFRE, congratulated the winners of the Fundación in Ukraine (Best Project or Initiative for its Social
MAPFRE 2022 Social Awards. Impact) and Bodega Matarromera (Best Initiative in the
At a ceremony presided over by Her Majesty Queen Agricultural Sector).
Sofia and attended by Milagros Paniagua, Spain’s
la fundación Fundación MAPFRE magazine Chairman of the Editorial Board Ignacio Baeza Director Javier Fernández González Published by MAPFRE Corporate Communication
Editorial & Advertising Dept. Ctra. de Pozuelo 52. 28222 Majadahonda. Madrid T. 915 815 359. comunicacion@mapfre.com www.fundacionmapfre.org Distributed by Fundación MAPFRE
Marketing Area. P° de Recoletos, 23. 28004 Madrid Editorial productionMoonbook S.L. contenidos@moonbook.es Printed by Gráficas Monterreina. Legal Deposit M-26870-2008 ISSN 1888-7813
The publication of this magazine does not necessarily imply agreement by Fundación MAPFRE with the content of the articles and works therein. The reproduction of articles and news is duly
authorized, provided express authorization is sought from the publishers and the source is acknowledged. Front page Leonora Carrington, Ballerina (Mythical Figure) [Bailarina (Figura mítica)],
1954. Colección particular. © Estate of Leonora Carrington / VEGAP, Madrid, 2023. Foto: © 2022. Christie’s Images, London/Scala, Florence
LA FUNDACIÓN MAGAZINE#61 — The picTure

summary
FUNDACIÓN MAPFRE SOCIAL OUTREACH IN FIRST PERSON
AWARDS 2022
6
FUNDACIÓN MAPFRE
SOCIAL OUTREACH
AWARDS 2022
Once again this year we recognize the efforts of people and
organizations that improve the lives of others.
ART
LEONORA CARRINGTON
20
LEONORA CARRINGTON
The first anthological exhibition devoted to this artist will
be on show from February 9 to May 7, 2023 in Fundación
MAPFRE’s Sala Recoletos in Madrid.
28
FACUNDO DE ZUVIRÍA
From February 9 to May 7, 2023 at Fundación MAPFRE’s
Sala Recoletos in Madrid.
Leonora Carrington
La joie de patinage (The Joy of Skating), 1941
Oil on canvas. 45.7 x 60.9 cm
Pérez Simón Collection, Mexico. Courtesy of Christie’s New York
36
© Estate of Leonora Carrington / VEGAP, Madrid, 2022
ANASTASIA
ANASTASIA SAMOYLOVA.
SAMOYLOVA. IMAGE
IMAGE CITIES, THE NON-CITY CITIES, THE NON-CITY
From February 16 to May 14, 2023, the work of this Russian-
American photographer, winner of the 1st edition of the KBr
Photo Award, will be on display at the KBr Photography
Center in Barcelona.
HEALTH WATCH
44
Anastasia Samoylova
Printed Building
Cover, Moscow, 2021
INFLUENCERS COMBAT
Pigment prints
on Hahnemühle
SCHOOL DROPOUT
Photo Rag Bright
White 310 g paper.
Courtesy
of the artist. The ENDING project uses peer-to-peer learning to fight
© Anastasia Samoylova school dropout caused by the abuse of new technologies.
Summary — LA FUNDACIÓN MAGAZINE#61

lf #61
48
THE NEW FOOD VILLAINS
THE NEW FOOD VILLAINS

We analyze the social tendency to opt for exclusion diets
without a medical diagnosis.
ACCIDENT PREVENTION & ROAD SAFETY
52
WHEN TO GIVE UP
YOUR KEYS
A study carried out in Brazil analyzes the relationship
between the senior population, using the car, and when older CIBERLAND, AN AMUSEMENT PARK
people actually stop driving TO HELP PROTECT US AGAINST THE RISKS
OF THE VIRTUAL WORLD
56
CIBERLAND, AMUSEMENTS
TO HELP PROTECT US
AGAINST THE RISKS OF
THE VIRTUAL WORLD
We present the new space dedicated to Internet and social
media knowledge and awareness that will soon be coming to
your city. SENIOR TALENT
RECLAIMS ITS PLACE
60 AGEINGNOMICS
SENIOR TALENT
RECLAIMS ITS PLACE
We comment on the main conclusions of the II Senior Talent
Map, Spain in the European context.
64 ANOTHER WAY TO HELP
66 FUNDACIÓN MAPFRE GUANARTEME CHANGES

ITS NAME
LA FUNDACIÓN MAGAZINE#61 — Summary

6
Fundación MAPFRE 2022 Social

Outreach Awards
doctors without Borders, Fundación
integra, the winemaker carlos moro and
the fashion designer carolina herrera were
the winners in this year’s edition
TEXT: ÁNGEL MARTOS PHOTO: ALBERTO CARRASCO
“No good deed goes unrewarded”, wrote Miguel de celebration presided over by Her Majesty Queen Sofia
Cervantes in one of his major plays (El Rufián Dichoso, and attended by Milagros Paniagua, Spain’s Secretary
or The Fortunate Ruffian). A maxim upheld by the General for Social Inclusion and Social Welfare
Fundación MAPFRE Social Outreach Awards, designed Objectives and Policies.
to recognize the work and dedication of people and “I am delighted to receive this award in Madrid”,
projects that generate positive changes and contribute declared one of the big names of the evening,
to making this world a better place. A goal that, once businesswoman and fashion designer Carolina
again this year, was achieved during the awards Herrera. “All the award winners have performed
ceremony on October 6 at the Casino de Madrid, in a outstanding and selfless social work for the common
awardS — LA FUNDACIÓN MAGAZINE#61

More information on the awards
can be found at www.fundacionmapfre.org
good, so that people who for various reasons need are offered a second chance to start a new life by getting
support from all of us get the chance of a better life”, a job.” Over the years, Fundación Integra has provided
she stressed. Her speech, on receiving the Lifetime employment to more than 19,500 people, 70% of whom
Achievement Award, set the tone for an evening are women. “This is the most important social element,
of solidarity and an active vision of a better future. as it will enable them to have a decent life”, said the
Herrera received this distinction for her entire founder, who thanked the 3,000 plus volunteers who
professional career, linked to her charitable work help to train these people, as well as the 61 companies
in the battle against malnutrition, child welfare, the that form part of its employment network.
fight against and prevention of breast cancer, and The award given to Doctors Without Borders Spain
the development of women. In addition, during the was collected by its president, Paula Gil, on behalf of
coronavirus pandemic, and in collaboration with “all my Ukrainian colleagues who for more than seven
the Red Cross and Red Crescent, she launched the months have been doing their utmost to alleviate
Carolina Herrera Heart for Hope initiative, through the suffering caused by this war”. The medical-
which she raised 7 million dollars to provide medical humanitarian association, which has 600 people in
material and psychological support around the world. Ukraine (80% Ukrainians), came up with a solution
The other three winners were the Integra to relieve congestion in the health system in the areas
Foundation (Best Organization for its Social Outreach), closest to the fighting with Russia: a medical train to
the Doctors Without Borders Spain medical train transport the sick from the front line to the west of the
in Ukraine (Best Project or Initiative for its Social country. Since it was launched, it has made 58 trips and
Impact), and the Bodega Matarromera winery (Best has transferred 1,811 patients, as well as 78 children
Initiative in the Agriculture and Livestock Sector). A evacuated from an orphanage. But as Gil reports,
total of 1,432 candidates from Europe, the United States “Turmoil is affecting the most vulnerable communities
and Latin America submitted entries for this year’s far beyond Eastern Europe, and much harder”, from the
Fundación MAPFRE Social Outreach Awards, which Sahel belt and East Africa to South Sudan, Somalia and
include a total prize fund of 120,000 euros. northwestern Nigeria.
Antonio Huertas, President of Fundación MAPFRE, Sustainability was also the focus of this awards
congratulated the winners, and especially those who ceremony, with Carlos Moro, founder and president of
“live through extremely critical situations on a daily the Bodega Matarromera winery, which won the Best
basis and get up every day thinking positively so that Initiative in the Agriculture and Livestock Sector. An
they can continue to care for people who are suffering award that recognizes the commitment to the region,
and who need them”. innovation and sustainability of a company with more
The awards ceremony was hosted by the journalist than 30 years of experience. “We work for our villages
Lary León, another charitable woman, director of and their people”, declared the businessman, “to
the TV channel FAN3 for hospitalized children and establish employment and business activity in rural
responsible for projects to help the third world, in areas, taking advantage of the versatility of the land,
addition to being an example of personal achievement which, combined with innovative processes, means a
(she was born with no arms and only one leg). León firm commitment to technology and an unwavering
introduced the speeches of the award winners. defense of sustainability and equality.” With its
Ana Botella, president of Fundación Integra, an ten wineries located in six Designation of Origin
organization that was founded in 2001 with the aim of areas (Rueda, Ribera del Duero, Cigales, Toro, Rioja,
supporting the employability of people who, for various and Ribeiro), the Bodega Matarromera winery is a
reasons (ex-prisoners, former drug addicts, female leader in R&D&I and is committed to respecting the
victims of gender violence, homeless people, etc.), find environment through the construction of eco-efficient
it more difficult to integrate into society, explained at facilities, organic agriculture, waste management, and
the event that “When they reach the foundation, they renewable energies.
LA FUNDACIÓN MAGAZINE#61 — awardS

8

9
carolina herrera
“To be successful, you need to
surround yourself with great
people. I have had some close to
me and I am grateful.”
TEXT: NURIA DEL OLMO PHOTOS: ©GORKA POSTIGO
When she launched her first collection in the early 1980s, many people told her she
would only last a year. Since then, she has worked tirelessly and has experienced
professional and personal success, all thanks to the people who have supported
her on a journey that began when she was 40 years old. Carolina Herrera (Caracas,
1939) is one of the most recognized international designers who has championed
beauty and elegance, a word she considers to be in disuse. About to turn 84, she feels
satisfied with life and grateful for it, something she demonstrates with her social
work, through projects that give people in situations of exclusion the opportunity
to have a better life.
Whenever she lands in Madrid There have been more than with great people, who support
she is happy. Here she is 70 catwalk shows and 40 years you and defend you. I think your
welcomed by family and friends of dedication to fashion. And, at partner plays a key role, because
and it is, after New York, the 83, she is still more active and you almost always win over your
city she would most like to positive than ever, with a great children. I have had the good
live in. She leans, smiling, sense of humor. How would you fortune to be surrounded by allies
on the railing of the terrace sum it all up? and I am grateful for that.
of Fundación MAPFRE’s I am really very gratified when
headquarters, gazing in I see everything I have done in And now, what stage are you at?
amazement at the views down my life, undoubtedly thanks to an I am delighted to have finally
Paseo de Recoletos on this incredible husband [the aristocrat retired, especially as I have found
hot September afternoon. Reinaldo Herrera], who has the perfect person to continue my
This is the only interview she supported me in everything, in legacy, someone who understands
has given before leaving for whom I have been able to trust one the style and values of the brand.
New York, a city that always hundred percent, and who also has I looked for someone who would
fascinates her and where she exquisite taste. To be successful in not completely alter the Carolina
feels at home. life, you need to surround yourself Herrera style, something you

10
often see in this industry, and much more than an article of a magnificent job, preserving
I found him. clothing. Thanks to him I have the personality of the brand. It’s
not had to set foot in the office wonderful.
You are referring to the again. I see his runways when I go
American designer, Wes You started out on your own
to the shows and I’m proud. He
Gordon. when you turned 42. What
has taken total ownership of the
Yes, we both share the idea that drove you to become a designer
brand, just as I expected, without
and entrepreneur?
fashion is life and joy, that it is my help, and I think he is doing
The fact of embarking on that
journey in New York City really
appealed to me. I was looking
for a change, I wanted to leave
everything behind and I knew I was
going into design, without really
knowing how it was going to work,
a bit blindly, to be honest, but I was
sure I wanted to do it. Luckily, I
had all the support I needed, and I
had my likes and dislikes, of course.
What was your first collection
like?
Fantastic, very glamorous and
feminine. In spite of that, the
specialist press at the time was
quite adamant that I would not
last more than a year, that I
would get tired, that I would give
up. I had to prove to them that
I was serious. I sold absolutely
everything from the first
collection. I believe that in life
you should work on something
that is good for you. My work has
contributed much more to beauty
than to fashion. I have always
wanted women who wear Herrera
to look beautiful and feel unique.
That’s the power of a good suit.
Absolutely. Dressing well and
smelling good transforms you,
gives you confidence, allows you
to start a conversation more easily
and even improves your mood,
because there is no doubt that

11
“I was brought
up to help and
I love doing it.
I believe that
people who
give always get
so much more
in return”
looking good makes you feel better, Vreeland. They all helped me get people to pose and ask me to
it brightens your day. We should enormously. look at their faces. It was so funny
all be able to be well groomed to see everyone’s reaction. I have
You were painted by Andy
whatever time it is, mainly for our a portrait he took of me that I
Warhol, danced with Bianca
own well-being. I consider it a treasure.
Jagger at Studio 54, and
symbol of self-respect.
dressed Jackie Kennedy. What do you think was the most
Describe the New York you Yes, they were very enjoyable years, popular thing when it came to
knew when you were young. with a great variety of people. I those first collections? How
I got to know New York in love Bianca very much. We had did you win over the American
the 1970s. My husband’s a great time one New Year’s Eve public?
family introduced me to all at Studio 54, when she was still At the time, the shape of the sleeves
his friends, including Andy married to Mick Jagger. We had a of shirts and blouses was quite
Warhol, Estée Lauder and lot of parties. The owner of the club striking, very large, lantern sleeves.
Jackie Kennedy. He was the was a close friend of Reinaldo’s and American women were always very
one who encouraged me to always invited us. It was a place elegant and appreciated a job well
go into fashion. His mother where the most unusual people in done. Today, the situation is very
[writer Mimi Herrera] was the world gathered, artists, writers, different. The fashion world has
one of the most famous high politicians and even royalty. Today been revolutionized. The city has
society ladies in Caracas and there is no place like it. When changed a lot in recent years. I miss
Manhattan, a very beautiful Andy went into a nightclub, he the manners that were there before
and elegant woman, a close always took a camera with him, and the enthusiasm for dressing
friend of editor Diana but with no film in it. He would well, and I think that the ignorance

12
that exists right now is partly to You have been known to say At the age of 32 you were
blame. People don’t read anymore, that this industry is difficult. already on the list of the best
maybe because they can’t find the What have you had to give up so dressed women in the world.
time, and that definitely exerts an that you could be at the top? Are you still committed to the
influence. Everyone is glued to It is undoubtedly a difficult and very rule that less is more?
their phones. intense business, in which there are Completely. Less is always more.
many opinions, which exposes you Clothes should fit you well, that’s
Have you experienced the
to many disappointments, which something I always insist on, and
inequality between men and
requires long hours and a great deal of it’s something that only you can
women?
figure out. Fashion should help
I have to admit that being a
woman has not disadvantaged me.
“I have always you project who you are. I think
wanted women you have to avoid trends if they are
I have not been aware of facing
not true to your style, if they don’t
more difficulties or having fewer who wear Herrera reflect your personality, and, above
opportunities than my other
colleagues. I believe that women to find their own all, if they don’t fit your body. I
always recommend relying on the
have always been an example of style and feel help of a full-length mirror to check
strength, of perseverance and
this is something that we must
unique” yourself before going out. It will let
you know what you’re wearing too
continue to remind the younger
dedication. But difficulties are part of much of and what you’re missing.
generations of, because history life, they make you stronger. Working
is full of great women who have is a continuous challenge in which Are there any lines you
fought for their projects and their you have to be as positive as possible shouldn’t cross?
ideas and have achieved their and never lose your sense of humor. The truth is that I don’t like to
goals. We must continue to fight give advice. A few years ago, some
for equal rights and opportunities, Many designers describe the members of the press attributed
especially for the most vulnerable Carolina Herrera style as certain restrictions to me, such as
women. glamorous, sophisticated and the fact that it was compulsory to
elegant. What does elegance cut your hair after 40 and not to
Does being at the top demand a mean today? wear jeans. It was all a fabrication.
certain toughness? It is a forbidden word that is Who am I to tell someone what
I don’t think so. What is required no longer used. It’s no longer kind of haircut they should have
to succeed with a good idea and a fashionable to be elegant. Now or whether they should not wear a
good team is to be disciplined and everything has to be cool and for certain garment because they are
to treat the people around you well, that you need to be different, over 50? I myself wore bikinis until
as if they were your family, because avant-garde. This clashes with
very recently and I still wear jeans
at the end of the day you share the the concept of elegance that I
without any issues. Social media is
entire day with them. If you are a champion, which of course has
very dangerous and full of fake news.
good leader, you will certainly have to do not only with the clothes
a good team, and I think I have you wear, logically, but also with In 2018, you announced your
been, although I have to admit that how you behave, how you express retirement and became a global
at the beginning it was a bit nerve- yourself and how you relate to brand ambassador, allowing you
wracking, because of my lack of people. Elegance is undoubtedly to focus on humanitarian causes.
experience, of course, and you have a way of being and implies an Why does helping the most
to learn quickly. attitude, which I think is being lost. vulnerable people matter to you?

“Working is an ongoing challenge where you have to stay as
positive as possible and never lose your sense of humor”
13
My family brought me up to help,

and I love doing it. I believe that
people who give always receive
much more in return. I have always
believed this and, on top of that,
many people who volunteer and help
out people they love and who need
it, have conveyed it to me personally.
For many years, and always very
discreetly, I have been involved in
many causes, such as the fight against
malnutrition, child welfare, breast
cancer prevention and women’s
development, among other things.
Currently, I have the good fortune
and I am proud to collaborate
with organizations like ARED and
Fundación Quiero Trabajo, which
help women in vulnerable situations
to fully integrate into society, and
with Fundación ALADINA, which
works tirelessly so that cancer does
not wipe the smile off the face of any
child.
Which project are you most
involved in at the moment?
There is a project that I love
and in which many people
collaborate, including Emilio and
Gloria Estefan. It is led by two
doctors, one is Venezuelan and
the other Japanese, who created
Fundahígado 15 years ago with the
aim of providing liver transplants
to children who need them and
whose families could not afford
the cost of this type of procedure, I am very honored, in all as diverse as health, accident
which is very complex. 90% of the sincerity, especially by the fact prevention and culture.
operations are successful, which that they thought of me for It is admirable that there are
gives many people from different this award, which has been organizations that help to
countries a second chance. received by so many important improve people’s lives, especially
How do you feel about receiving people, such as Queen Sofía. at a time when there is increasing
the Lifetime Achievement Award It is a foundation that works inequality and poverty. There are
from Fundación MAPFRE? in 30 countries and in fields many people who need help.

14
ana Botella, president of Fundación integra

“Sometimes it is difficult for us to
understand that there are people
who have never had a chance”
We think we know everything ex-prisoners, rehabilitated drug one opportunity, or who may have
about some people until another addicts, homeless people, female wasted it, but when they are given a
facet of them emerges. This is the victims of gender violence, helping hand, they take it and make
case of Ana Botella, one of the prostituted and/or trafficked the most of it.” Fundación Integra
best known women in Spain, who women, young people at risk of has extended thousands of helping
culminated her political career as exclusion or on probation, and hands over its 21 years, finding
the first female mayor of Madrid people with disabilities. “I must employment for more than 19,500
(2011-2015). At 69 years of age, she stress one thing”, she says, “those people, 70% of whom have been
is still at the head of Fundación of us who have had opportunities women. A task that the Fundación
Integra, an organization that in life, and I certainly have had MAPFRE Social Outreach Awards
looks for new job opportunities many, sometimes it is difficult for have recognized with the award for
for people who find it the most us to understand that there are the Best Organization for its Social
difficult to enter the workforce: people who have never had even Outreach.

There are more homeless men, as women find it harder to sever
all their ties
15
Tell us about a particular case advantage of it. If you don’t have a Integra, for example, for 20 people,
you remember. job, you’re never going to be able and we make the selection.
His name is Pedro and he came to achieve your life project, and
In addition to their personal
from Villaverde, where there was although you may only have a low
difficulties, there is probably
practically an entire generation that salary, you also have the possibility
discrimination based on age,
got caught up in the world of drugs, of improving yourself.
sex, and so on.
of heroin, at a time when the area
was undergoing a transformation, The first stop on your itinerary We tend to work more with people
many factories were closing, and so is the School of Empowerment, over 50, because these are the ones
he did what many people who were where you work on developing who reach out to us. And we have
out of work did... personal and job-related skills. a higher percentage of women,
There we prepare you to apply for a because they are victims of abuse.
He got involved in drugs? job, how to write a CV, explain what But to give you another example,
Yes... He was also the son of a drug you should highlight about yourself... there are more homeless men, as
addict... But he managed to get in women find it harder to sever all
touch with us, got a job and got out In these cases, it is also very
their ties.
of that world, and he has been able important to work on self-
to get his father out as well. esteem. What about the digital divide?
In fact, if a person goes to ask for a This is training that we are going
Over 21 years, Fundación
job and they have no self-esteem, it to start developing, because if you
Integra has provided
is very difficult... And a woman who add a lack of digital education to
employment for almost twenty
is the victim of domestic violence the other exclusion they suffer, the
thousand people.
has no self-esteem, a person who situation is untenable.
We have evolved nicely, because
has been on drugs has no self-
we started with very few people, Do you already know where
esteem, a person who is in prison
primarily because it was a new the 30,000 euros from the
has no self-esteem, a homeless
idea: I would turn up and ask a Fundación MAPFRE prize will
business person, let me give you person has no self-esteem... so
be spent?
two people a year, who are just out helping them to regain this is
All the funds we receive are used to
of prison, for example, and, well, fundamental.
support the foundation’s purpose.
we had to see what would happen. Providing employment For us it is a significant amount
They also follow up on the cases. opportunities is the strong of money, and it will undoubtedly
And many people have completely point of your organization. allow us to grow.
transformed their lives. When a In Spain, the network of
How are Pedro and his father
person, for example, recovers from associations is very important.
doing?
drug addiction, the only thing left For example, a drug addict is first
He is working and is still involved
to do is to get them back to work, rehabilitated by Proyecto Hombre,
with us. We are all emotionally
because ultimately no social action is to mention an organization we are
motivated, so when we go to a
more important than employment. all familiar with. Then, the next
company to explain Fundación
step is getting them back into work.
She underlines the fact that Integra’s project, we rely on a
90% of the evaluations by the You function like a placement number of people, like Pedro, who
companies are positive in the agency for excluded people. come and explain their particular
first month. Exactly. Increasingly, companies cases. Because in the end, talking
There are many people who, when are also approaching us to offer about figures and numbers is
given an opportunity, take full placements through Fundación always very cold.

16
paula Gil, president of doctors

without Borders Spain
“Never in history have there
been so many millions of people
depending on humanitarian aid
to be able to live”
“We always try to reach the care for victims of other forms brilliant idea for transporting the
most vulnerable populations and of violence. “We are doctors, wounded and other vulnerable
look for areas where no-one is logisticians, nurses, and what we people from the front line to the
working”, explains Paula Gil, a provide is humanitarian medical west of the country: a medical
nurse and president of Doctors care”, she says. Currently, the train that has already managed
Without Borders Spain, describing closest and most destabilizing to help more than 1,800 victims.
the organization’s activities. Their war for all of us is the one raging An idea that became a reality
mandate is clear: to work primarily in Ukraine. There, the Spanish and which won the Fundación
in areas of armed conflict, or to organization came up with a MAPFRE award for the Best

17
Project or Initiative for its Social We see things a little differently. in the west, which were in better
Impact. To begin with, there is one hard condition. And the idea came up to
fact. In the world today, there are transfer patients using a commuter
How does it feel when, like in
100 million people who have been train, so to speak.
this war in Ukraine, you see that
forced to leave their homes to
a hospital can be bombed? Is this the first time you have
protect themselves from conflicts
It is very painful. Unfortunately, implemented something like
and situations in which they could
it is something that happens
no longer live. This figure has never this?
repeatedly. We witnessed a
been reached before in human Yes, unfortunately, in many places
bombing in Mykolaiv a few months
history. Last year it was 84 million. where we work, there is no railway
ago, our team was there.
Let’s see what happens next year. network or it is badly damaged.
In your experience of armed This is not the case in Ukraine. At
These are very impactful
conflicts, is it normal to first, we used the train to transport
figures...
transgress these humanitarian medical supplies, and we realized
It gives us an idea of what is
limits? that we could transport people as
happening. Never in history have so
The rules of war have to be well.
many millions of people depended
respected, that’s the way it is.
on humanitarian aid to be able to
And it is the mandate of all armed In what condition are the
live.
groups involved to protect the patients who are being
civilian population. But this is What can we do as citizens in transferred?
something that is not happening in this situation? There are two trains: one in which
this war, just as it is not happening Spanish society, I am very proud we transport people who are
in many others. And it is especially to say, is really generous. We have medically more stable, who do
painful because of the impact it has almost 500,000 members in Spain. not require, let’s say, continuous
on people. That is wonderful, it gives you treatment, who can take medicine
legitimacy, they are committed
Bombing a hospital also sends a during the trip, who can sit
people who want to channel their
message: nowhere is safe down, for example. And then we
solidarity through our organization.
Right now, you cannot say that transport patients who require
there are any safe zones in Ukraine, Do you receive any public hospitalization.
I sincerely doubt it anyway, and support?
this is reflected in the type of Our funding is entirely private. We How many Spaniards are
patients we are transporting: very have hardly any public funds. To working there now?
old people and young children who date, almost 97% of our funding Our staff is not only Spanish,
have suffered injuries, amputees is private, donations, or comes in fact, we have 170 different
who have had their treatments through awards such as the one nationalities working for us, who
interrupted, for whom it was not a we have received today from form part of the Doctors Without
good time to leave for a thousand Fundación MAPFRE. Borders’ global workforce, we
different reasons. are talking about 7,000 people in
How did the medical train
There were reports from project come about? total. In Ukraine, there are about
international organizations There was a need to relieve the 120 international staff members,
(prior to the pandemic) that pressure on the hospitals in the east including some Spanish nationals,
spoke of a downward trend in and south of the country, which but the number fluctuates greatly,
armed conflicts. Are you equally were obviously receiving a much and there are about 500 local men
optimistic? greater flow of patients than those and women.

18
carlos moro, founder and president of the

Bodega matarromera winery
“Working in the wine culture
in Spain is important to support
the region, the economy
and the people”
“We have always refused to award recognizes this company’s which the winery is fighting against
accept that there is no way out of commitment to the region, through its commitment to organic
the complex situations that life innovation and sustainability. It wines and by reducing the carbon
confronts us with”, declared Carlos can be found in six Designations of footprint of its products. This has
Moro, founder and president of Origin (Rueda, Ribera del Duero, made its wines a benchmark on
the Bodega Matarromera winery, Cigales, Toro, Rioja and Ribeiro) and both the domestic and international
in his acceptance speech for the has more than 30 years of experience wine scenes. Carlos Moro is an
award for the Best Initiative in the in the sector. Today, one of these agricultural engineer and a civil
Agricultural Sector. This biennial complex situations is climate change, servant in the senior corps of Spain’s

“Our work is very important due to the potential that wine
culture has in Spain as an axis to connect the land, the
economy and the people.” 19
civil administrators. He is also one of won the title of Best Wine in influences the ripening point, when
those people who sparks vocations: the World at the International we harvest... Studying this has
after meeting him, one cannot help Organization of Wine helped us to anticipate problems.
but think that making wine must be competition in Spain.
And this recent summer with its
an exciting job. Yes, and as soon as I could, I formed
historically high temperatures,
You seem to be a person who the research department, and we
how did this affect the harvest?
has fulfilled many dreams. began to move forward, to carry out
It was the lowest yielding harvest
There are so many left. For me, European projects and also to do
I have experienced in the past
creating value in the countryside, in this in a sustainable way.
thirty years.
those 35 villages, continues to be a In this area, is Emina (Ribera
constant dream. Providing quality We imagine that this is a
del Duero) your best example?
employment, being able to establish generalized problem, right?
It is our model, which has won
and maintain a population, helping Yes, as they say in the countryside,
numerous awards... An integral
disadvantaged groups through when it rains, it rains for
project focused on sustainable
the Carlos Moro de Matarromera everyone.... Then comes the ability,
development that applies all these
Foundation... Our work is very the determination of each winery to
aspects, always based on making
important due to the potential that look for another type of harvest, to
the best wine, because if you don’t
wine culture has in Spain as an axis apply oenological techniques to get
achieve this, if people don’t want to
to connect the land, the economy the most out of it, to complement it
drink it, then you don’t sell any.
and the people. appropriately, blend it, and so on.
Does sustainability also mean
And under the banner of What will your next innovation
returning to traditions?
environmental protection be?
Absolutely, because, for example,
In terms of promoting the whole We are pioneering the disruptive
one of our most important tasks
issue of sustainability and the non-alcoholic wines, Win, through
is to maintain and restore all the
environment, we are certainly a which we are contributing value to
old and not-so-old vineyards. And
benchmark. Many other companies society, to healthy eating... It is not
have been watching what we have we have turned these over to the
that wine is not healthy, but simply
been doing and have even seen that production of special, estate wines,
that this new product is compatible
it is positive for improving their which I sponsor with my CM
with other circumstances,
competitiveness. brand.
situations, illnesses, and religions.
Was it always like that? How is climate change affecting And this is a challenge that has been
Matarromera was set up with a your fields? addressed in Spain.
more limited investment at the In 2011, we took part in a European
You are already used to
beginning, but very in a very study in which we demonstrated
receiving accolades, so what
sustainable way. In fact, I designed that climate change is indeed taking
was it like to be chosen for the
it like the old wineries, which were place, with changes in drought
Fundación MAPFRE award?
buried in the ground to protect them levels and water requirements, the
The fact that it has been awarded
from the heat. The first thing I had timing of the grape harvest, and so
to us seems to be enormous good
in mind was to make the best wine, on.
fortune. I think it was based on the
because this is our livelihood, and in
How does this influence the merits of our team, of our people,
fact we succeeded in doing so.
wines you produce? of our family, and precisely for
With its first vintage, in 1994, It ends up affecting the aromas, this reason we are thrilled and
the Matarromera Crianza how they are produced, it delighted.

Leonora Carrington
Sanctuary of Furies, , 1974
Oil on canvas
69 x 99 cm
Private collection.
Courtesy of ARTVIA
© Estate of Leonora Carrington/
VEGAP, Madrid, 2023
Photo © David Stjernholm/
@david_stjernholm
arT — LA FUNDACIÓN MAGAZINE#61

Photo gallery at
www.revistalafundacion.com
21
Leonora carrington.
revelation
TEXT: FUNDACIÓN MAPFRE CULTURE AREA
The first anthological exhibition dedicated to the artist Leonora Carrington to

be held in Spain has landed in Madrid, at Fundación MAPFRE’s Sala Recoletos.
A versatile and eclectic author, continually searching for new forms of
expression, Carrington is a key figure when it comes to forming a more complete
image of 20th century art. The exhibition, organized by Fundación MAPFRE
in collaboration with the ARKEN Museum for Modern Art in Denmark, can be
visited from February 11 to May 7, 2023.
The exhibition is divided into 10 sections that first, the text or the work, as in Hyena in Hyde
combine a chronological narrative with a study of Park (1935), one of her earliest canvases and which
the most prominent themes in Leonora Carrington’s correlates with a short story she wrote in the same
work. From her training and early influences in year under the title “The Debutante”, in which she
England and Florence to her contact with the satirizes her own introduction to society before
surrealists in Paris, through her time in Saint-Martin- the court of King George V.
d’Ardèche, her traumatic experience in Spain, her
emigration to New York, and her new homeland in 2. The encounter: Saint-Martin-d’Ardèche
Mexico. In 1936, Leonora moved to London and attended
classes at the art academy of the cubist painter
1. The debutante Amédée Ozenfant. In the summer she visited
In 1932, a young Leonora was impressed by the the The International Surrealist Exhibition
Italian painting she witnessed during her stay and also fell in love with a work by Max Ernst
at a boarding school in Florence, among them reproduced in the book Surrealism. As if it were a
artists Paolo Uccello and Antonio Pisanello. premonition, she met the artist the following year
An influence that would not be felt in her at a dinner party and together they escaped first to
early works, but rather later ones. Her most Cornwall and later to Paris, finally settling in the
outstanding production from that period is a set town of Saint-Martin-d’Ardèche, in the south of
of watercolors grouped under the generic title France. Thanks to her mother’s financial support,
Sisters of the Moon (1932-1933), which reflect the Leonora bought an old house where the couple
artist’s concern for women’s place in the world. embarked on their own full-scale work of art, both
Each of them depicts a female character and inside and outside. They painted doors, windows
some of them directly reference deities such as and walls with hybrid figures and protective
Iris, Fortuna and Diana. creatures —like the chimera that originally
From a very early stage, her pictorial decorated the access door to the old kitchen, but
production ran parallel to her written work, to also the photographs taken by Lee Miller during
the point that it is difficult to discern which came one of his visits around that time.
LA FUNDACIÓN MAGAZINE#61 — arT

22
Leonora Carrington
Down Below, 1940
Oil on canvas
40 x 59.7 cm
Mia Kim private collection
Leonora Carrington
Garden Bedroom, 1941
Oil on canvas
46 x 61 cm
Ugarit Panamá Collection

23
Leonora Carrington (painting)

and José Horna (wood carving)
La cuna [The Cradle], ca. 1949
Painted wood carving, ropes and fabric
100 x 130 x 66 cm
Private collection
© 2005 Ana María Norah Horna y Fernández
3. Memories from below:

Santander
World War II cut short Max
Ernst and Carrington’s life in
Saint-Martin-d’Ardèche. After
Ernst was arrested for the second
time, Carrington fled to Spain
with the intention of crossing
to the other side of the Atlantic
from Lisbon. Upon her arrival in
Madrid in 1940, she was raped
by a group of soldiers affiliated
with the nationalists. This fact,
which she told no-one at the time,
and the dramatic events she had
suffered since the beginning of
the war precipitated a psychotic
episode in the artist, leading to her 4. Towards the unknown: understand that the condition
being admitted to a psychiatric New York of exile is twofold: with respect
sanatorium in Santander. Treated In July 1941, a twenty-four year old to a destroyed Europe and to a
with a powerful drug that could Leonora Carrington disembarked family that she disowns. Green
generate epileptic seizures and in New York —after a quick Tea (1942) summarizes these
take away the patient’s will, the wedding so that she could leave experiences. Undoubtedly, the
experience of this hospitalization Lisbon— accompanied by her figure sheathed in a horse skin as
was a turning point both in her new husband, the Mexican writer, if it were a chrysalis is Leonora
life and her work. The account poet and diplomat Renato Leduc. herself, with a background that
of her stay in the sanatorium was There they met the community of refers to the English landscape,
published for the first time in surrealist artists who, like them, Tuscan Italian painting, and the
1944, in a magazine under the title had fled a Europe and Spain at park of the Santander sanatorium.
“Down Below”, after having been war. During this period, before The immobility of the protagonist
dictated in French the previous settling in Mexico, Carrington’s contrasts with the movement of
year by Leonora to Jeanne work, with increasingly complex the two mare-dogs tied together by
Mégnen, to free herself from the iconography, focused on her the trees that serve as their tails.
anguish caused by the memory. mourning of her experience of war,
During her internment she also mental illness and confinement, 5. Memory and origin:
made numerous drawings and to which was now added that of Crookhey Hall
produced the painting Down Below exile. In the drawing Brothers and In 1943, Leonora moved
(1940), a reflection on her illness. Sisters Have I None (1942) we can to Mexico City, where she

24
surrounded herself with a home, the neo-Gothic mansion Leonora Carrington

Green Tea, 1942
circle of exiles who, like her, of Crookhey Hall, as well as Oil on canvas
had their roots in Europe: Kati family and childhood visions 61 x 76.2 cm
(145.2019)
and José Horna, Remedios full of melancholy, although The Museum of Modern Art, New York. Gift of Drue
Varo and Benjamin Péret. At calmer than those she created Heinz Trust (for exchange), 2019
their home she met her future in New York. This is the case of
husband, photographer Emerico the cradle she made together
(Imre) Weisz, “Chiki”, and with Andalusian sculptor and
father of her two sons, Gabriel cabinetmaker José Horna for his jaguars, llamas, horses and other
and Pablo. The experience of daughter Norah, decorated with composite creatures that seem to
motherhood began a period of animals that were to accompany be taken from the works of Lewis
regression in Carrington’s work. the little girl from her first Carroll and Italian Renaissance
She represented her childhood moments: a giant tortoise, a goat, painting.

25
6. Arcane knowledge: alchemy, accessing the unconscious understood this as a tool for
magic and myth and the enigmas of human reclaiming “forbidden” feminine
Along with animals, ecology beings and nature. With the powers. Books on magic, alchemy,
and women, the divinatory arts painter Remedios Varo and astrology and tarot held a
and esoteric currents interested the Hungarian photographer privileged place in her library,
Carrington, as she considered Kati Horna, she delved into as well as providing her with
them an alternative route for the world of magic, as all three iconography that she used again
Leonora Carrington Leonora Carrington

The Giantess (The Guardian of the Egg), 1947 Mujeres conciencia [Women’s Awareness], 1972
Tempera and oil on wood Gouache on cardboard
119.6 x 69.5 cm 75 x 49 cm
Private collection Private collection
© Estate of Leonora Carrington / VEGAP, Madrid, 2023 © Estate of Leonora Carrington / VEGAP, Madrid, 2023

26
and again in her work, like in the life. In the story, Graves focuses the Semites: she is always the
canvas Molly Malone’s Chariot on the revival of different cults same goddess and symbolizes the
(1975), where the arcana The around female deities that have struggle between patriarchy and
Chariot and The World recreate disappeared throughout history, matriarchy as well as light and
the legend of young Molly, but which have survived in fables shadow, namely the dichotomy
protagonist of the popular Irish and poems in oral form. This between good and evil.
song “Cockles and Mussels”, in a White Goddess, whose cult was
painting presented to the public destroyed by patriarchy and is 8. Women’s Awareness
for the first time today. recovered by Graves, is a symbol From the 1960s on, Leonora
of feminine strength and power. Carrington became increasingly
7. The White Goddess Graves’ dissertation is based interested in feminist movements.
In 1948, Carrington painted Le on the discovery that this same Despite never having been a
Bon Roi Dagobert (Elk Horn) female deity was worshipped militant, her house in Mexico
[Good King Dagobert], the first in various places around the became a meeting place for a
painting in which she represents Mediterranean, which in turn small circle of women concerned
herself as the White Goddess, corresponded to the cults of the about their situation of inequality
doubtlessly referring to the essay Celtic gods. In all of them the and lack of rights. The painting
of the same name by Robert Triple Goddess is venerated, Mujeres conciencia [Women’s
Graves. Published in exactly the also known as “White Goddess” Awareness] (1972) is used in the
same year as the artist’s canvas, and referred to in each place in a print of the poster of the same
this essay is, according to the different way. Artemis or Athena name, as a sign of “indignation
artist herself, one of the most in Greece, Ishtar in Babylon, Isis and anger about the situation of
important revelations of her for the Egyptians and Astarte for women”, as the author herself
Leonora Carrington
Transference, 1963
Oil on particleboard
57 x 103 cm
(L04019)
Tate: offered by the Tate Americas
Foundation, acquired with the help
of the Latin American Acquisitions
Committee 2017, incorporated in 2021.
© Estate of Leonora Carrington/
VEGAP, Madrid, 2023
Photo ©Tate

27
Leonora Carrington
Are you Really
Syrious, 1953
Oil on canvas
53 x 91.2 cm
Private collection
© Estate of Leonora
Carrington/VEGAP,
Madrid, 2023
stated in an interview. In this Many of her friends, exiles “There are some faculties that we
gouache Carrington subverts like herself, shared a fascination have not accepted or recognized
the myth of Adam and Eve and for Mexican archaeology and because we are afraid that someone
gives the latter the character of ethnography: Austrian painter will think that we are also animals,
a goddess. The artist’s desire to Wolfgang Paalen, collected pre- which in fact we are.” This love for
transmit to women the message Columbian objects; Alice Rahon, animals, which began in childhood,
of taking back their powers is a captured the landscape and transformed over time into a very
constant theme throughout her popular traditions in her poems forward-thinking ecological vision
literary and artistic production. and paintings; and Benjamin Péret, for the time, as the author often
translated into French the Mayan expressed her indignation at the
9. There are other worlds: codices of the Chilám Balám (de predatory attitude of the human
Mexico Chumayel) and compiled his species and its mistreatment of
Upon her arrival in Mexico, Anthologie des mythes, légendes et the ecosystem. Her ecological
Carrington’s interest in magic was contes populaires d’Amérique. conscience is, in turn, closely
renewed by a people for whom linked to her feminist beliefs, since
the practices and rituals of sorcery 10. To be human, to be animal for Carrington it is only through
were part of everyday life. At only Real and mythological animals are the matriarchy’s recovery of power
twenty-five, it seemed to her a among the most recurrent motifs in that the planet can be saved from
place where everything was new; Carrington’s work. Mythological, the destruction to which it is being
the rituals surrounding death, hybrid and fantastic creatures into subjected. This sentiment also
as well as the beliefs in guardian which the artist herself transforms attracted her to other religions
animals and protective entities and under which she depicts and cultures, such as Buddhism,
resonated with the Celtic myths herself, to the point of having self- a philosophy that promotes
and traditions she had absorbed in defined herself as a “female human empathy and compassion for
her childhood. animal”. Later on she emphasizes: all forms of life.

28
arTe — LA FUNDACIÓN MAGAZINE#61

Photo gallery at
29
Facundo de Zuviría.
Buenos aires prints
TEXT: FUNDACIÓN MAPFRE CULTURE AREA
Facundo de Zuviría is one of the most relevant photographers in Argentina, a country

in which photography was not considered to be on the same level as fine arts at
the beginning of the 1980s, when he started his career. The exhibition Facundo
de Zuviría. Estampas porteñas [Buenos Aires Prints]is the first retrospective of
the Argentine artist to be presented in Spain and will be on display at Fundación
MAPFRE’s Sala Recoletos in Madrid from February 11 to May 7, 2023.
The project, which focuses on images of Buenos Aires, which, in the artist’s own words, he began to “look
reflects the artist’s “obsession”, as he himself has at the world and make it fit into a rectangle”. It was
reiterated on several occasions, with his hometown. In his first contact with photography. After finishing
this way, he offers us a glimpse of the Argentine capital his law studies in 1980, Zuviría decided to devote
over the last forty years. The artist has painstakingly himself exclusively to photography. He worked on
portrayed the shop windows and facades of its streets, the magazine of the La Nación newspaper (1977-1979)
showing a predilection for slightly obsolete urban and collaborated on the supplement of the La Prensa
signage. From this no doubt comes “the nostalgia, newspaper (1980-1982), as well as with the media in
the present that is already written in a past time, the other countries. Between 1983 and 1989, he worked
‘melancholy of an anachronism’ that can be perceived for the Programa Cultural en Barrios [Neighborhood
in his work”, as Alexis Fabry, curator of the exhibition, Cultural Program] from the Culture Secretariat of
remarks, quoting Alan Pauls in his Factor Borges. the City of Buenos Aires, photographing the city and
The exhibition, which covers forty years of the running photography workshops. In 1988, together
artist’s career, from 1982 to 2022, is concentrated with other colleagues, he organized the Jornadas de
around 195 black and white and color photographs and Fotografía Buenos Aires-La Plata, the first photography
offers a linear itinerary, a continuous journey through festival held in Argentina. That same year he co-
Zuviría’s work, interrupted only by the series “Siesta curated, with Eduardo Grossman, the anthological
argentina”, the best known and most political, and exhibition Maestros de la fotografía argentina 1860-
“Frontalismo”, a great example of his penchant for 1960 [Masters of Argentine Photography 1860-1960],
composition and symmetry. which was held at the Salas Nacionales de Exposición
At the age of six, in 1960, for his birthday, Facundo del Palais de Glace in Buenos Aires.
de Zuviría received a rudimentary Eho camera, a For Facundo de Zuviría, photographing
simple black box with a tiny 1 x 1.5 cm lens, through Buenos Aires is a way of photographing the world.
Undoubtedly, “Estampas porteñas” [Buenos Aires
Facundo de Zuviría Prints] is more than just a series or the title of a book he
Las Malvinas [The Falklands], ca. 1983
Private collection, Paris
published in 1996, it is the essence of his entire career, a
© Facundo de Zuviría task that he continues to pursue to this day. His love for
LA FUNDACIÓN MAGAZINE#61 — arTe

30
Facundo de Zuviría
Evita, San Telmo, September 1982
Private collection, Paris
© Facundo de Zuviría
the city comes, in the first instance,

from his mother, who worked in
the tourism sector, organizing
tours and visits on which her son
accompanied her. In 1983, one of
the artist’s first intentions was to
make an image archive of Buenos
Aires, as a result of his work in the
Culture Secretariat’s Neighborhood
Cultural Program; this project
never materialized, but from that
moment on he never stopped
photographing its streets, the
facades of the houses, the interior
courtyards, the shop windows and
the signs that are now somewhat
obsolete.
For Facundo de Zuviría the
essence of Buenos Aires does not
reside downtown, but rather in
the distinct neighborhoods, which
in the early 1980s, still peripheral,
seemed less impersonal to him. As
he himself stated in an interview
published in the Clarín newspaper
in 2015, two things catch his
attention in the city’s ‘barrios’:
“The low houses, that built-up
pampas feeling that Buenos Aires
has, which is flat land with a lot
of sky. The 8.66-meter business
facades, two side windows and a
central door that form a triptych,
Facundo de Zuviría and within that structure, every
Elvira, San Telmo, 1984
Artist’s collection, courtesy of Toluca Fine Art
variety imaginable.”
© Facundo de Zuviría He also shot posters
superimposed one on top of the
other, torn, belonging to an era
gone by or about to expire, which
offer, collectively, the nostalgia
of a bygone city in the process of

31
transformation, places that will

never be the same again. In this
way, throughout his career he has
been building an image parallel to
that of the city, his own version,
which, to this day, he has never
abandoned. As he himself has
pointed out, his way of working
involves “collecting places or scenes
that were incorporated into a sort of
personal collection, organized into
photographic series prolonged over
time and which sometimes became
new themes”. Each of Zuviría’s
photographs embodies one of his
memories of a place in his city. As
he is a very prolific artist, this has
sometimes meant that he has not
placed his work in a hierarchy and
it has been his wife, Paula Serrat,
together with various specialists,
such as the curator of this
exhibition, Alexis Fabry, who have
helped him to discern the memory
of the work of art.
The author’s gaze is also
nourished by plastic artists, among
which stand out those of North
American and English pop art, the
paintings of Edward Hopper and
Argentine creatives like Rómulo
Macció. Indeed, one of the most
important aspects of Zuviría’s work
is the influence of pop art, even
when he himself is not aware of it.
The artist ennobles the elements of
consumer society, such as posters,
billboards and the signs of bars and
restaurants, which make his work
“smell” of Buenos Aires.
But he also feeds off literature, Facundo de Zuviría
Gaucho pop, afiche en Monserrat
that of Ricardo Piglia and [Gaucho pop, poster in Monserrat], 1985
particularly his favorite writer, Charlotte and Marc Perelman Collection
Jorge Luis Borges. From him
he emulates his wandering as a

32
Facundo de Zuviría others, his work El ciudadano, The itinerary of the exhibition
Tabaré, Bartolomé Mitre al 1500, Buenos Aires, 1985
Private collection, Paris Alem y Viamonte, 1988 [The tries to reflect the two poles
© Facundo de Zuviría Citizen, Alem and Viamonte, around which Zuviría has moved
1988]. But if there is someone throughout his career. On the one
pedestrian, his “appropriation” who truly influences Zuviría it hand, the austerity, the remoteness
of the city, of what the writer is Walker Evans. The American expressed in his images; and on
called “the modest differences of photographer’s work entered his the other, the agility, the proximity
Buenos Aires”. In his beginnings life when he had already begun and even the luminosity, which is
he was enthusiastic about his Buenos Aires series, but Evans reinforced in two of the series that
the Russian artist Alexander gave him the idea to photograph the show focuses on:
Rodchenko, especially in his his own city and fostered his love
facet as a photographer, admiring for the vernacular, as well as the “Siesta argentina”
his complexity at a formal level: opportunity to let the images speak The images that Zuviría produced
the shadows, the overlaps, the for themselves, without forcing the between 2001 and 2003, some of
reflections and the superimposed angles or the composition of the them published in the book Siesta
planes, which inspired, among shots too much. argentina [Argentine siesta] (2003),

33
Facundo de Zuviría Facundo de Zuviría

9 de julio [July 9], 1986 Confitería, San Telmo, 1986
Private collection, Paris Leticia and Stanislas Poniatowski Collection
© Facundo de Zuviría © Facundo de Zuviría
are an eloquent testimony to the the whole of Argentine society as part of the political crisis that
effects of the crisis known as the and caused most businesses to took place after the resignation of
‘corralito’. On December 3, 2001, a close and the inhabitants to lose President Fernando de la Rúa on
government measure, the corralito, a large part of their purchasing December 21. His successor, Adolfo
was imposed in Argentina, which, power. The restriction of monetary Rodríguez Saá, was in power for only
among other things, prohibited liquidity resulted in the stifling of one week (December 23-30) before
citizens from withdrawing money the economy and the paralysis of being replaced by Eduardo Duhalde,
from their checking accounts, trade and credit. The commotion who assumed the presidency of the
savings accounts and financial produced in society by such a drastic Republic on January 2, 2002.
investments. This event sparked measure, the effect of which lasted Empty premises, closed stores,
a deep social crisis. It affected for several years, can be included disused storefronts and mysterious

34
laundromats with no signs of

activity, the black and white
used by the artist reinforces the
sensation of capturing a fading
city. Known for being his most
political series, this is, once again,
the result of his “wanderings”. His
inventory of these closed or semi-
open places offers a radical look at
the time the images were captured,
reminiscent of the archival logic
that Bernd and Hilla Becher
applied to German architecture in
the 1960s. Both of them advocate
a clear frontal image and the
absence of people, but Zuviría
reminds us, through the title of his
series and his frequent optimism,
that it is a ‘siesta’, a nap, from
which he will unquestionably
wake up, suggesting that the
crisis is just a bad dream that
will be consigned to the past.
Commenting on the series, art
critic Lucas Fragasso remarked:
“The siesta is that suspended
moment, that brief temporal
fragment located between deep
sleep and wakefulness. An almost
artificial state that takes on a
dramatic dimension in Facundo
de Zuviría’s images. They speak
to us of that time in which part
of the city appears plunged into
a forced repose. During a siesta,
the external senses are switched
off and sleep protects the sleeper
from external incitement [...]. On
awakening, the recent past, from
which we have not sufficiently
Facundo de Zuviría distanced ourselves, suddenly
Peluquería en Congreso [Hairdresser in Congreso], 1992
Leticia and Stanislas Poniatowski Collection strikes us. In the very instant we
© Facundo de Zuviría rub our eyes it assaults us with
all its brusqueness. Perhaps the
photographic images of “La siesta

35
Facundo de Zuviría
Evelina, from the series Siesta argentina
[Argentine siesta], 2003
Astrid Ullens de Schooten Collection, Brussels
argentina” also allow us to glimpse

the moment when our eyes are
opened, when the siesta comes to
an end and something that batters
us begins to take shape.”
«Frontalismo»
“I always photographed facades
from the front, seeking in those
simple and austere lines the
defining features of their essence,
a sort of Argentineness manifested
in urban frontage. With this idea
[of “Frontalismo”], I set out to put
together a sort of personal catalog
of urban facades. I saw middle-
class homes in the neighborhoods,
modest stores and others whose
meaning seems difficult to
pinpoint.
It was with these lines that
Facundo de Zuviría presented
his series “Frontalismos”, which
he initiated in 2010, resuming
a typological intention that he
had deployed throughout “Siesta
argentina”. In his tours around the
city, he once again depicted facades,
shutters, grilles, which indirectly
speak to us of the violence existing
on the streets and from which the
inhabitant must protect themselves.
A concern that is concealed by Facundo de Zuviría
the color of these images, austere Ochava rosa con dos ventanas, Buenos Aires
[Pink Ochava with two windows, Buenos Aires], 2017
but warm, one might say glowing, Private collection, Paris
which reveal lightness and are © Facundo de Zuviría
characterized by a search for

synthesis and abstraction rather
than their realistic or documentary
value.

Photo gallery at
37
anastasia Samoylova.
image cities, the non-city
TEXT: VICTORIA DEL VAL
From February 16 to May 14, 2023, the winning project from the 1st edition of the
KBr Photo Award will be on display at the KBr Barcelona Photography Center:
the work of the photograper Anastasia Samoylova. The project, undertaken in
various cities around the world, is a visual study of the ever-closer integration
between the photographic image and the urban environment.
Anastasia Samoylova was born in 1984 in geometric shapes and planes of colour accumulate
Moscow, where she completed a Master’s degree and follow one after another, materials are
in Environmental Design at the Russian State superimposed in the visual collages that create these
University for the Humanities. After moving to the landscapes, categorised by the author according
United States in 2008 to continue her education to their themes: mountains, storms, forests, cliffs,
there, she completed a Master’s in Interdisciplinary lightning, and so on.
Art Studies at Bradley University, in 2011. It is a markedly manual and handcrafted
From her first projects, Breakfasts and Landscape working process, in which anonymous, royalty-free
Sublime —a series that began in 2013 and is images found on the internet are printed, cut out,
still ongoing— it is clear that for Samoylova the assembled, mounted and brought into the three-
composition of images is meticulously calculated, dimensional, only to return to two-dimensions
and collage and the superimposition of elements once they have been photographed. The process of
are fundamental to the result she is looking creating these ephemeral structures reveals the skill
for. As she herself points out, the influence of acquired by Samoylova in her university training, as
Russian avant-garde painters, including Natalia she had to make her own models for her academic
Goncharova and Liubov Popova, has been very projects.
important in her approach to the representation Beyond the formal and the connection with
of nature and its manifestations1. Indeed, in the core questions of the aesthetics of art like nature
Landscape Sublime photographs, perspective breaks or the sublime, there are issues related to the use
down into a language that could be called cubist, of photography itself and its capacity to shape our
1
perception of reality. Throughout the series there
Anastasia Samoylova, "Landscape Sublime", Masters in Digital
is tension between the natural and the artificial,
Photography Lecture Series. Artist Talk at SVA, October 2016.
between anonymous and authorial photography,
Anastasia Samoylova
between natural landscapes and still life, between
Printed Building Cover, Moscow, 2021 direct (straight) and constructed images.
Pigment prints on Hahnemühle Photo Rag Bright White 310 g paper
Courtesy of the artist.
Samoylova’s next work, FloodZone, is a
© Anastasia Samoylova continuation of some of these themes, but also a

38
Anastasia Samoylova
Sex Shop, Zurich, 2021
Pigment prints on Hahnemühle Photo Rag Bright White
310 g paper
flooded garages, fallen trees,

waterlogged housing estates,
together with ads and posters
advertising attractive ongoing
building developments, a
promise of future happiness
that seems to have expired
and failed before it even
began. Here we also notice
Samoylova’s particular way of
constructing images, which we
will see more of in later works,
especially in Image Cities: a play
of reflections, superimposed
geometric forms and planes of
colour. This project first came
to light in a book published
by Steidl in 20192, followed by
exhibitions at the HistoryMiami
Museum, the Chrysler Museum
of Art in Norfolk, Virginia, and,
more recently, at the George
Eastman Museum in Rochester.
As a natural evolution of
sorts, FloodZone is followed
by the Floridas project, which
also takes the form of a book,
change of direction, as it is a On the one hand, it presents published by Steidl in 2022.3
project in which the author us with an idyllic setting but Edited by David Campany —
leaves her studio to photograph one that has experienced a who has also contributed to the
in the great outdoors. Through growth and a boom in terms present volume— it is the result
her wanderings around the city of unrestrained and limitless of the dialogue that the author
of Miami, she makes both herself property speculation; on establishes with the work of
and us aware of the double face the other, it portrays a place
of reality in the life of this city that is literally sinking —a 2
Anastasia Samoylova, FloodZone, Gotinga,
and, with it, the contradictions metaphor, perhaps. The images Steidl, 2019.
inherent in the society generated in the project show us the 3
Anastasia Samoylova, Floridas, Gotinga,
by ferocious capitalism. less attractive side of this city: Steidl, 2022.

39
Anastasia Samoylova
Reflection of the Arc de Triomphe,Paris, 2021
Pigment prints on Hahnemühle Photo Rag
Bright White 310 g paper
Walker Evans, who photographed

the birth of the modern state of
Florida from the 1930s onwards.
Evans arrived there in 1934, on
assignment, and continued to
return for various reasons over
the next four decades. Over
this time he took numerous
pictures, perhaps not among
his most celebrated, that show
the less recognisable and less
stereotypical side of the place.
On one of her trips,
Samoylova stumbled across
The Mangrove Coast. The Story
of the West Coast of Florida, a
book written by journalist Karl
Bickel and illustrated by Walker
Evans in 1942.4 The author
travels through Florida by road,
beginning in 2016, picking
up Evans’ legacy, visiting the
places he had shot and showing
us what the photographer had
already anticipated: the state of
Florida as a unique place where
reality and fantasy go hand in
hand and whose contradictions and color images, sometimes the integration of photography
can perhaps be extrapolated without the reader being able to and image in the urban
to the whole country. The distinguish who is responsible environment, an increasingly
photographs of the two creators for each. present phenomenon in our
are presented in parallel, mixed, This geographical scope society. The project, which began
intertwining past and present, is further expanded with the in Moscow and New York in 2021,
combining black-and-white project presented in this book, was completed in other cities
Image Cities. It is an exhaustive including Amsterdam, Paris,
4
Karl Bickel, The Mangrove Coast. The
and conscientious work London, Brussels, Tokyo, Madrid
Story of the West Coast of Florida, New undertaken in multiple locations and Barcelona, thanks to the KBr
York, Coward-McCann, 1942. and in which Samoylova studies Photo Award.

40
The list of cities included in related to this phenomenon, in Anastasia Samoylova

Industrial Building under Printed Cover, Moscow, 2021
the work is based on the ranking which concern for city-to-city Pigment prints on Hahnemühle Photo Rag Bright
established by the Globalization relationships is intertwined White 310 g paper
and World Cities Research with research on issues related © Anastasia Samoylova
Network at Loughborough to international business,
University5. This network is sustainability, urban policy and
the main think tank on cities logistics.
in the age of globalization and Samoylova shows us many
Anastasia Samoylova
has diversified into themes cities, but we could also argue Arbat Street, Moscow, 2021
that it is just one, unified by Pigment prints on Hahnemühle Photo Rag Bright
White 310 g paper
5
https://www.lboro.ac.uk/microsites/ seriality, by the repetition in Courtesy of the artist.
geography/gawc/ the sequence of images. Thus, © Anastasia Samoylova

41

42
Anastasia Samoylova Anastasia Samoylova

Female Lead, Times Square, 2022 Beauty Salon, New York, 2022
Pigment prints on Hahnemühle Photo Rag Bright White 310 g paper Pigment prints on Hahnemühle Photo Rag Bright White 310 g paper
Courtesy of the artist. Courtesy of the artist.
© Anastasia Samoylova © Anastasia Samoylova
as if we were looking at the false facades accumulate, and hoardings dedicated to new
portrait of a great global city, its concealing buildings under luxury housing developments,
depiction invites us to reflect construction, anticipating in technology, jewelry, perfumes
on the role of photography as their renderings the promising or fashion, in a sequence
a creator of the gap between result that awaits us behind of brightly colored, sharp-
the brand identity of cities them. The human figure contoured collages, games
and their everyday reality. emerges amidst this large-scale of reflections or compositions
Through the images we journey commercial imagery as an in a succession of shots.
into cities under construction endangered, minuscule species The last block of this work
or in transformation, where that has succumbed to the focuses on the role of women
the human figure is barely triumph of consumerism and in cities. We cannot ignore the
present. These are urban speculation. Men and women fact that the person behind the
landscapes where cranes, stroll indifferently, as if self- camera is a woman, a female-
scaffolding, billboards and absorbed, in front of canvases photographer. Even she herself

43
Anastasia Samoylova
Advertisement on Opera House, Paris, 2021
Pigment prints on Hahnemühle Photo Rag
Bright White 310 g paper
is incorporated into some of

the images, showing her own
reflection in the shop windows.
Leslie Kern, in her book
Feminist City6, wonders if it is
possible that there is a female
equivalent of the male figure
of Charles Baudelaire’s flâneur.
In this case, Samoylova seems
to become a contemporary
flâneuse who travels through
the cities of the 21st century
showing her less recognizable
side and questioning the role of
women in the global city. The
female figure is the center of the city and the triumph of the new More than an outstanding
consumer society, the object and over the old; of Reflections, a heir to this legacy of
subject of advertising that links series by Lisette Model also in documentary photography,
existence to luxury and glamour, New York and in the same year; through her project Image
and has little to do with the of the kitsch that populates the Cities, Anastasia Samoylova
everyday problems and concerns images of Stephen Shore; of brings us face to face
of the vast majority of citizens. the color photographs of New with the most vibrant and
If, in Floridas, the reference York by Saul Leiter; and of current aspects of city life.
to Walker Evans was clear and course, of Lee Friedlander, one Since she started this work,
direct, in the depictions of of the photographers revered there have been major
Image Cities the iconographic by Samoylova and who, with his changes across the globe:
motifs of documentary play of planes, reflections and the COVID-19 pandemic
photography by both women urban landscapes, has shaped and the war in Ukraine. Both
and men resonate. Thus, we our imaginary of the cities of the events have transformed
find echoes of Eugène Atget; of United States. many of the rules of the game
Berenice Abbott and her 1939 As Berenice Abbott once hitherto existing within the
Changing New York, a chronicle said, “Photography is the right world order. We must remain
of the transformation of the medium to recreate the now... vigilant, because we do not
the living world of our days.”7 know what the world to come
will be like, but it will be
6 7
Leslie Kern, Ciudad feminista. La lucha Berenice Abbott, "La fotografía en la different. And what is certain
por el espacio en un mundo diseñado por encrucijada" (1951), in Joan Fontcuberta, ed.,
is that photography will be
hombres, Manresa, Bellaterra Edicions, Estética fotográfica. Una selección de textos,
2021. Barcelona, Gustavo Gili, 2003, pp. 213-220. there to reveal it.

44
© iStock waTch — REVISTA LA FUNDACIÓN#60

heaLTh
More information at
45
Teen influencers combat

school dropout
TEXT: ANTONIA ROJO
The ENDING project, funded by the European Union and led by Fundación
MAPFRE, uses peer-to-peer learning to combat school dropout resulting from
the abuse of new technologies.
Adolescence is a journey of Training, or Baccalaureate) or peer-to-peer learning, with the

initiation by force that involves pursue any other type of training. students themselves being the
a great deal of adventure, a dose In Spain, the school dropout rate key players, supported in this
of drama, a pinch of comedy and has historically been above the awareness-raising process by
hours of waiting, daydreaming European average, even in a year their teachers and families. A goal
and even boredom. The World as satisfactory as 2021, when it covered, moreover, by the guiding
Health Organization places its fell to 13.3% (compared to 9.7% principles of the UN Convention
limits between the ages of 10 and in the EU), the largest year-on- on the Rights of the Child, which
19. We all go through it and, in all year decrease in a decade. This has been adapted to the new
cases, educational centers are a data should be used to continue digital environments (and their
place of experience, where young promoting strategies to combat inherent dangers): “It is the
people lead, at least, a double early school dropout. duty of parents and educators
life, between the boundaries of One such strategy is ENDING, in educational institutions to
their academic careers and their a European project subsidized by promote the empowerment of
own hormonal effervescence. Erasmus + and led by Fundación children, while governments have
There are adolescents who, MAPFRE, whose partners in to provide the legal framework
voluntarily or involuntarily, Spain are the National Police and and preconditions” (Article 3).
decide to abandon one of these Pantallas Amigas; in Germany,
lives, that of the educational Siftung Digitale Chancen; and When ICT is a problem
system, before graduating. in Portugal, the Center for The arrival of the internet, and
There are any number of Intercultural Studies of the its omnipresent popularization
socioeconomic factors related ISCAP at the Polytechnic of in the form of cell phones, apps
to this situation, but one of Porto. Their battleground is this and social media, has become
the most relevant and with a misuse of new technologies and the greatest contemporary
growing importance has to do the risks involved in a digital disruptive element. This is also
with the inadequate use of new environment to which young true in the field of education.
technologies. Those who do so people, from an increasingly ICT (“Information and
do not complete the second stage younger age, are exposed. Communication Technology”)
of Secondary Education (Basic Their approach involves an has contributed many advantages
or Intermediate Vocational innovative method based on in terms of improving the
REVISTA LA FUNDACIÓN#60 — heaLTh waTch

46
Guzmán, director of Fundación

MAPFRE’s Health Promotion
Area, “Instead, it wants them
to be the ones to propose, from
their perspectives and from
their experience, how they
see these problems, how they
can detect them and what
solutions they would provide.”
It is this methodology based
on peer-to-peer learning that
makes ENDING a pedagogical
innovation: “Here the students
are the key players, both in
the creation of the materials
(with teacher support) and in
the training of their younger
peers in lower grades”, explains
Guzmán. Empowering students,
© iStock
including them in the solution to
education of adolescents. Just to be aware of the risks that new the problem and not only in the
think of how the different levels technologies inevitably pose. diagnosis, and taking advantage
of the educational system have In this context, the ENDING of their ability to influence their
been able to face the challenges project seeks to help teachers, younger peers is the crux of this
imposed by the coronavirus families and students to detect method.
pandemic, with the lockdowns the signs of ICT misuse, which
and restrictions suffered all often has an inexorable impact Detection
over the world. Without ICT, on the academic performance of How does an adolescent or the
it would have been impossible young people and the consequent people in their surroundings
to complete the academic year. school dropout rate. Back in (family, friends, teachers)
And, at the same time, it has 2010, the Autonomous University detect that ICT is being used
been the families with fewer of Barcelona conducted one inappropriately? We talk about
digital resources (a shortfall of the largest studies on the those signs or indications that
linked to a worse economic use of technological devices something is happening in the
situation) that have suffered among high school students, student’s life. The most obvious
the most during the periods of and the conclusion was clear: may be the physical ones, due to
isolation. It is clear, therefore, adolescents who spent more the continuous, excessive and
that knowing how to handle than three hours a day using ICT uninterrupted use of devices.
oneself properly in the digital were doing worse in class. Tendinitis such as the well-
world is fundamental for the But ENDING does not known “gamer’s thumb”; early
future of adolescents, especially want to be “the typical project osteoarthritis, back pain or low
if they belong to the most that tries to give answers back pain; also obesity, diabetes
disadvantaged groups. or solutions to adolescents or hypercholesterolemia, sleep
As there are two sides to without taking their opinion disorders, and so on. A wide range
every innovation, it is important into account”, stresses Antonio of the physical problems suffered
heaLTh waTch — REVISTA LA FUNDACIÓN#60

“It is the duty of parents and educators in educational institutions
to promote the empowerment of children, while governments have to
provide the legal framework and preconditions.” Article 3 of the 47
UN Convention on the Rights of the Child
© iStock
by our adolescents are related to dark sides of the misuse of light, such as encouraging
this extra time spent with ICT. new technologies. Teenagers critical thinking against
At the psychological level, should be aware that blackmail, disinformation: “It is important
symptoms can appear when coercion, extortion, threats to propose activities that help
the level of usage goes from use or even insults are unlawful them doubt themselves, their
to abuse and, in the extreme, actions, with greater or lesser own approaches, so that they
addiction, where “this activity is severity, that try to condition learn to limit the hasty and
prioritized over others, affecting people’s freedom through the vehement emission of their
the other areas of the person’s life, internet. “These are, in short, opinions or value judgments.”
so that the absence of connection easily performed actions that can In this way, cultivating critical
generates a high degree of constitute a crime, and whose thinking becomes an opportunity
discomfort.” Isolation, poor occurrence is not only facilitated, to improve one’s personal and
academic or work performance, but also amplified by the professional life, which explains
and a lack of interest in other characteristics of the network”, its inclusion in the WHO’s list of
subjects and active leisure are the states the Ending project’s life skills.
red flags. TEACHER’S GUIDE.
Awareness Critical thinking

Being a digital victim or Against all this darkness,
perpetrator is another of the ENDING also proposes some
REVISTA LA FUNDACIÓN#60 — heaLTh waTch

48
© iStock waTch — LA FUNDACIÓN MAGAZINE#61

heaLTh
Download the report at
49
The new food villains

TEXT: ÁNGEL MARTOS
Why do we increasingly exclude more and more ingredients from our diet? What are
the consequences of this? We analyze the social tendency to opt for exclusion diets
without a medical diagnosis.
“Let your food be your Academy of Nutrition and in the Spanish population,
medicine and your medicine be Dietetics (Academia Española conducted by Fundación
your food” is a 2,500-year-old de Nutrición y Dietética; MAPFRE and the AEND, 25%
Greek aphorism attributed to AEND) have focused on in their of people eat a lactose-free diet,
Hippocrates, the father of this study, Tendencia de exclusión which is probably the most
science in the West. But today, alimentaria en la población widely practised, and 8% try to
eating is as much industry and española (Food exclusion trends completely eliminate gluten. Of
marketing as it is health and in the Spanish population). these, up to 72% “may be doing
tradition, and for many it has In Spain, according to the so without fully justifying the
become a risky activity marked study Food exclusion trends exclusion of these components”,
by allergies, intolerances, say the authors, especially
syndromes and other ailments. given the prevalence of self-
That is why, when we have diagnosis: we are increasingly
gastrointestinal problems making decisions about what
(according to an analysis by the TENDENCIA we eat without medical advice.
DE EXCLUSIÓN
American Gastroenterological ALIMENTARIA EN LA
POBLACIÓN ESPAÑOLA
We are turning the Socratic
Association, 40% of the world’s “know thyself”, to once again
inhabitants suffer from these), quote the Greek fathers of
it has become common to philosophy, into a “diagnose
cast a suspicious eye on the yourself” and implementing
shopping basket, to search the corresponding opt-out diets
among its ingredients for things that could pose “a risk to the
that are good for us and things maintenance of the population’s
that are not. A process that optimal health”.
in some cases is more moral These figures are in
than scientific, which turns line with studies carried
our diet into a battlefield for out at European level and,
angels and demons, superfoods particularly, in the Anglo-Saxon
and villains. Demons, as the world, where the consumption
Cover page of the report Tendencia de exclusión
Bible tells us, were banished alimentaria en la población española (Food exclusion
of “free” foods has become
from heaven, and it is precisely trends in the Spanish population), prepared by the a fashion and, at the same
Spanish Academy of Nutrition and Dietetics (Academia
this dynamic that Fundación time, an industry. According
Española de Nutrición y Dietética; AEND) and
MAPFRE and the Spanish Fundación MAPFRE. to an article published in The
LA FUNDACIÓN MAGAZINE#61 — heaLTh waTch

50
© iStock
European Medical Journal, 35% A food allergy or by a doctor”, stresses Dr.

of people self-diagnose food Eva Arranz of Fundación
allergies or intolerances, or intolerance is a MAPFRE. However, the
diagnose them in their children, condition that must Spanish study notes that more
when the general rate of these than 40% of those surveyed
conditions is estimated to be diagnosed by a admit to excluding a food
affect just 2-5% of the general doctor from their shopping basket
population. More seriously, without medical advice or a
they take action on their own prescription, but rather “as a
rather than seeking a clinical University found that about result of personal reflection”.
diagnosis. In the UK, 45% of 20% of people surveyed But, as Dr. Arranz points out,
Britons say they have a food believed they were allergic following an exclusion diet
allergy or intolerance and only to some foods, when only without justification and
15% have confirmed this with 10% experienced reactions without proper advice can have
a doctor, according to a study consistent with the condition. unexpected consequences:
by DNAFit, a health testing “A food allergy or “In the case of the lactose-
firm. And in the United States, intolerance is a pathology free diet, there may be a risk
research from Northwestern that must be diagnosed of inadequate calcium intake,
heaLTh waTch — LA FUNDACIÓN MAGAZINE#61

51
© iStock
with the possible negative professionals in terms of what these guidelines have already
impact on our health and, in a healthy diet is and, in the been instilled by tradition and
particular, on bone health. And event that it is necessary to popular wisdom in the form of
a gluten-free diet may lack stop eating a certain food or the Mediterranean diet, rich
fiber, vitamins (B12, D, folic follow a specific type of diet, in fruits and vegetables, whole
acid) and other nutrients (iron, we must do so under their grains, fish and lean meats, olive
calcium, zinc, magnesium).” guidance”, says Dr. Arranz. oil, milk, dairy products, and
To counteract these risks, As a reminder, at Fundación so on. But food is not the be-
the Spanish Academy of MAPFRE we would also like all and end-all, no matter how
Nutrition and Dietetics calls for to summarize the advice given much the Hippocratic dictum
“individual social responsibility, by international organizations suggests this. “We should
and that of the groups around on how to eat a healthy diet: remember to maintain a healthy
them, since family and friends “Increase consumption of lifestyle, eating a healthy and
are powerful influencers of both fruits and vegetables; decrease balanced diet, doing physical
positive and negative eating consumption of simple exercise and abstaining from
behavior.” sugars, salt and saturated the consumption of toxic
“We should follow the fats, especially trans fatty substances”, concludes Dr.
recommendations of healthcare acids.” In Spanish culture, Arranz.
LA FUNDACIÓN MAGAZINE#61 — heaLTh waTch

when to give up
your keys
TEXT: SILVIA MARTINELLI
Fundación MAPFRE presents an unpublished study conducted in Brazil that analyzes

the relationship between older people and driving, addressing issues related to road
safety, mobility, travel habits and the moment when seniors stop driving.
© iStock
View the complete research report
at www.fundacionmapfe.com.br
53
With a total of 31.2 million About 14% of people between the seguridad y el momento de la
people, older adults (aged 60 and ages of 70 and 74, for example, transición [Goodbye Keys:
over) represent 17.4% of Brazil’s already have significant visual Profile, Safety and the Moment
total population, which in 2021 impairment. of Transition], prepared by
stood at 212.7 million. According Another fundamental point in CEBRAP (Brazilian Center
to the IBGE (Brazilian Institute understanding the relationship of Analysis and Planning) in
of Geography and Statistics), in between the older population partnership with Fundación
the next 20 years, one in four and driving vehicles involves MAPFRE. The study addresses
Brazilians will be over 60 years social issues. Driving a vehicle issues related to road safety,
of age and they will live mainly is an activity that gives seniors mobility, travel habits and when
in urban areas. autonomy and, if they are able older people stop driving.
Population aging and to drive, they are able to play “Talking about the older
urbanization are two marked an important role in the family adults and urban mobility
trends and, today, represent dynamics, as they help other means studying a social
one of the main challenges for members of the family to get phenomenon in Brazil: the aging
policymakers. Aging directly around. of the population. When we talk
affects how people move around Given that a significant about urban mobility, we must
in cities, due to accessibility portion of city dwellers are older take the aging of the population
needs and related health aspects. people, it is necessary to make into account, an aspect that
“Increasingly present cities more amenable and assess goes beyond urban mobility
in both the economy and the risks that exist particularly and which we already see in
society, the percentage of in large urban centers, since the other stages of social life. We
the elderly population will reduced functional capacity of will have to talk more and more
grow significantly in the seniors increases the chances of about this issue”, says Victor
coming years. Longevity has traffic incidents occurring. Callil, a CEBRAP researcher and
hit the radar of governments, These are some of the coordinator of the study.
institutions and the private conclusions expressed by the This is important research
sector, which are paying ever study Adiós a las llaves: perfil, carried out with the aim of
closer attention to this segment understanding how the activity
of the population that has of driving a vehicle works among
RESUMEN EJECUTIVO
great influence and consumer seniors (60 years and older),

power”, emphasizes Antonio who account for 18% of drivers
de Carvalho Junior, manager of with a license in Brazil. The
Longevidade Expo + Forum, the results show that the urban
main Brazilian event aimed at mobility of the elderly and their
the senior public. decision to stop driving or not is
The impact of aging is even determined by various aspects of
more pertinent for drivers than their social life.
for pedestrians, as operating a “For Fundación MAPFRE
Adiós a las llaves: perfil, seguridad y el momento
motor vehicle involves a wide de la transición it is very satisfying to be able
range of physical abilities that to contribute to reporting
may be affected in a public with important information related
significant sensory and cognitive to traffic and older people.
Cover of the report Goodbye Keys: Profile,
losses, and which may influence Safety and the Moment of Transition, prepared
Our goal is to encourage the
their ability to operate a vehicle. by CEBRAP and Fundación MAPFRE. dissemination of reliable data
LA FUNDACIÓN MAGAZINE#61 — accidenT prevenTion & road SaFeTy

The impact of aging is even more pertinent for drivers than for
pedestrians
54
that can help shape public links and motivations for giving 4977 older people being killed on
policies and mobilize the public up the car keys, in other words, Brazilian streets and highways
authorities and society itself the process of stopping driving. each year. Half of these roads
to promote initiatives capable During the pandemic, many deaths in Brazil in this period
of ensuring the safety of the isolated elderly people stopped (51%) involved people aged
elderly in their daily travels driving and have not resumed between 60 and 69 years, 33%
and make our traffic more this activity. were between 70 and 79, and 16%
humane and safe for everyone”, The results show that older were 80 or older.
says Fátima Lima, Fundación people leave home less after Whereas the proportion
MAPFRE’s representative in the pandemic: the majority go of non-collision incidents
Brazil. out at most three times a week, (for example, sudden braking
that can lead to neck damage,
injuries or minor contusions)
involving older people is
15%, among the rest of the
population this proportion
is less than 10%. These
incidents are mainly due to
personal problems in which
the individual may have had
a health mishap, but they are
also caused by infrastructure
problems or by poor signage.
Of the total number of
seniors killed in traffic incidents,
43% were pedestrians, 32% were
driving a vehicle, 24% were
passengers in the vehicle, and
1% died entering or exiting a
© iStock vehicle.
The research also looked at
Results mainly to visit relatives and the news published in the main
CEBRAP’s research team friends. The most frequently national newspapers (in the
conducted fieldwork and used means of travel, and the period from January 1, 2017, to
interviewed 1,406 people aged ones whose frequency of use July 15, 2022) regarding traffic
60 and over in five Brazilian state was maintained during the incidents involving elderly
capitals: São Paulo, Salvador, Río de pandemic among this group, people. And the results are
Janeiro, Recife and Porto Alegre. were walking and driving. striking: only 10 news items were
In addition, four focus groups were found, representing 11 accidents
also set up comprising people aged Traffic incidents involving elderly people and
70 and over who are still driving or According to the study, the traffic incidents, a situation
who stopped driving at most three elderly population accounted quite different from that seen
years ago. for about 15% of deaths in traffic in Spain, for example, where
One of the objectives of this incidents in Brazil between 2015 such incidents are given greater
study was to understand the and 2020, with an average of visibility.
accidenT prevenTion & road SaFeTy — LA FUNDACIÓN MAGAZINE#61

55
In most of these accidents, delicate moment for the elderly benefits of continuing to engage
the elderly were pedestrians. population, often associated with in this activity: “I think that
“In other words, the elderly the loss of autonomy. “That is having a car is great, it has
are victims of fairly aggressive why studies like this one are so definite advantages. For that
traffic, since the incidents were important, to try to change the reason, I don’t plan to stop
caused by the recklessness idea that aging implies a loss of driving, I’m just going to delay
of other drivers. This data faculties when it also implies the decision so I can analyze it
underlines an issue addressed in greater wisdom, and we must better, although I believe that
the study, which is the need to stress that older people can each person should be aware
make cities friendlier for older still contribute a great deal to of when the time has come for
people, and the importance of society”, says Fernanda Zerbini, them”, stated a participant in one
making the urban environment a researcher in the area of of the focus groups organized as
more amenable to both the human rights and public policy part of the study. However, the
elderly and society as a whole”, with an emphasis on the rights of report also shows that when a
emphasizes Daniela Costanzo, a seniors. senior is forced to stop driving,
CEBRAP researcher. Among the benefits of driving they adapt well to the new
mentioned by both men and situation, with the added benefit
People with driving licenses women who continue to drive, that more walking is associated
The volume of people over 60 the most important is freedom. with improved health and, in
years old with a license to drive Women attach more importance addition, increased savings linked
a car in Brazil grew at an average to issues related to the cognitive to using public transport.
rate of 10% per year between
2011 and 2021, leading to a figure
of 18% of older people having a
driver’s license in 2021.
Men are the majority license
holders at all ages, but the
difference grows as age increases,
with women dropping to only
29% in the 71 to 80 age group.
The Brazilian Highway
Code does not indicate the
maximum age for driving.
There is, however, a reduction
in how long driving licenses
are valid for. Since April 2021,
people over 70 years of age have
© iStock
licenses that are only valid for
three years. Drivers by sex
In Brazil, driving is highly
valued culturally, given the Women are in the minority among drivers in all age groups, but in older age groups this
difference becomes even more evident.
country’s mobility network,
The highest proportion of women with a driving license is in the age group 31 to 50:
which is very much adapted
44%. But this percentage gradually decreases in older age groups, dropping to 21%
to the use of automobiles. In in the 81 to 90 age group and just 13% among women aged 91 and over.
addition, giving up driving is a

56

Find more information about road safety
and prevention on our website
57
ciberland, an amusement
park to help protect us
against the risks
of the virtual world
TEXT: ANTONIA ROJO PHOTOS: FUNDACIÓN MAPFRE
The Spanish National Police and Fundación MAPFRE have joined forces and
injected a great deal of originality to come up with a space for raising awareness
and promoting knowledge about the Internet and social media. Named
“Ciberland”, it has already premiered in Madrid and is now touring other
Spanish provinces.
An amusement park is a fitting Spanish National Police. Under maze. The 470 m2 exhibition
metaphor for the Internet and the slogan Discover what the was visited by more than 4,000
social media, with its promise networks hide, it invites visitors people during its stay in Madrid
of entertainment and happiness to discover the risks of the digital in October and since then it
linked to the exhilaration of world and reflect on them in has also visited other Spanish
sensations and hormones. And in an attractive and dynamic way. capitals, including Seville
this consequence-free adrenaline “Everything that ends in “land” and Valladolid. Most of the
rush, each colorful, brightly sounds fun, playful... and the visitors have been young people
lit gadget tries to “convince internet and social media can between 15 and 18 years old. But
everyone that they are all having indeed be this”, explains Alicia the truth is that “anyone can
a good time all the time”, to Rodríguez, from Fundación be a victim of these crimes”, as
paraphrase David Foster Wallace MAPFRE’s Health Promotion the National Police emphasize.
in his book A Supposedly Fun Area, “but it is very important to It also showcases risks that are
Thing I’ll Never Do Again. But raise awareness and understand more typical for adults, such as
the truth is that online, as in the risks that exist, know how phishing, a criminal technique
life, there are fewer safeguards to prevent them, and be able to that consists of sending an email
than in any Disneyland and responsibly make use of all the pretending to be a legitimate
that dangers lurk, or, to be less benefits.” organization (such as a bank or
dramatic, simply exist. The Ciberland exhibition a public institute), to obtain the
That rhetorical connection uses the aesthetics of an user’s personal information and
is also at the origin of Ciberland, amusement park to create seven make fraudulent use of it. On
a traveling exhibit organized by themed spaces, including a the other hand, it also includes,
Fundación MAPFRE and the room that emulates a mirror for example, grooming, in which

58
inform people and raise their

awareness of the darker facets
of the internet and social media
through entertainment and play.
In the first space, we discover
that of the 8 billion people in the
world, 5.31 billion have access
to the Internet via their cell
phones (January 2022 data), and
that users between the ages of
16 and 64 spend an average of
almost seven hours a day surfing
the net. Moreover, eight out
of ten of these Internet users
(how outdated this term sounds
now) spend their leisure time
playing video games. Indeed,
online gaming is the subject of
the next room, featuring gamer
decor, where we are told about
its risks and are invited to reflect
critically on these.
an adult gains the trust of a

minor through deception, with
the purpose of obtaining sexual
benefits from the young person.
The main goal of Ciberland, say
the National Police, is to raise
awareness among citizens “of
the importance of taking care
of the information displayed
on social media, the security
we install on our devices, the
online relationships we have,
the type of leisure activities we
engage in and, consequently,
forming appropriate habits for
our healthy, safe and responsible
use of ICTs” (information and
communication technologies).
What can we expect when
we visit Ciberland? First of all,
we must highlight the look and
feel of the project, the desire to

Of the 8 billion people in the world, 5.31 billion have access
to the Internet via their cell phones
59
The following rooms unfold

the various challenges we face
in our virtual lives, with their
realities, dilemmas and red
flags, using staging that blends
written information with quiz
games and colorful and attractive
scenography. In addition,
we learn about many terms
(anglicisms rule here) related
to abusive or criminal practices
of which the National Police is
already aware but which may not
be common knowledge to the
general public. These include
vishing, a telephone call in which
the supposed operator, who
identifies themselves as a worker
at a bank or a public institute,
requests personal information
or even remote access to one
of our devices so that they can
steal our data. And smishing,
a technique that uses instant
messaging services to once
again pretend to be a legitimate
organization, to obtain the user’s
personal information and steal
their identity. “Nomophobia
also attracts a lot of attention”,
reveals Alicia Rodríguez, from
MAPFRE. This is “the irrational
fear, uneasiness, anxiety and
severe discomfort that a person
feels when they do not have
a cell phone, together with
their inability to turn it off sexting, sextortion, etc.); identity develop good digital health and
even in places where its use is theft (promoting the idea of acquire tools that we can use to
forbidden”. privacy); and the physical and fight abuse and addiction. “Don’t
From here, we pass through psychological consequences let your cell phone control your
the space dedicated to fake news caused by the inappropriate use life”, reads one of the texts in
(with the slogan “Distrust. Verify. of information technologies. this last room. It sounds easy, but
Decide”); to social media and Finally, we arrive in a pink- it would certainly make a great
its abuse (with information on walled exit lounge that bids us a New Year’s resolution for many
cyberbullying, digital violence, positive farewell and invites us to of us. Let’s put it into practice.

60
Senior talent reclaims

its place
TEXT: RAMÓN OLIVER
iStock
aGeinGnomicS — LA FUNDACIÓN MAGAZINE#61
More information at
https://ageingnomics.fundacionmapfre.org
61
The ageing of the population is an undeniable phenomenon that is happening across

Europe. Data from the European Statistics Office (Eurostat) confirms that, in the
European Union, the number of people over 65 years of age now accounts for more
than 20% of the total population. Fewer births and longer life expectancy are the
reasons behind this demographic phenomenon. A reality that, however, does not
correlate with the employment situation of one group of workers, older adults, who
continue to be systematically displaced from the labor market.
The II Map of Senior Talent- in senior employment. Its The case of Spain
Spain in the European context, multinationals in the financial In Spain, one out of every three
prepared by Fundación MAPFRE’s sector stand out for their age- unemployed people is over the
Ageingnomics Research Center, friendly programmes. age of 50. Half of these workers
has been drawn up using a • Italy shows the highest growth are long-term unemployed.
representative sample from seven in older worker employment Moreover, Spain is the country
countries: Germany, France, in the EU. Good practices in with the highest unemployment
Italy, Spain, Poland, Sweden the training of seniors in both rate among older women. These
and Portugal. The selected reskilling and upskilling stand figures do not quite square with
nations belong to the three major out. the rhetoric of inclusion and the
European geographical groups • Of all the countries analysed, fight against age discrimination
(North, Central and South) and Poland is where senior female that is so emphatically voiced
their total population represents employment has shown the by authorities and companies.
more than 70% of the EU as a strongest growth. And, above all, these figures
whole. • Sweden is a role model for all are evidence of a waste of
indicators and has the best talent which, as Íñigo Sagardoy,
Senior talent management activity and employment rates Professor of Labor Law at the
country by country for older people in the whole of Francisco de Vitoria University
Among the main findings of this the EU. and President of Sagardoy
study, it is worth highlighting the • Spain is improving its data in Abogados, points out, “Spain
following: terms of both employment and cannot afford”.
• Germany has the EU’s highest entrepreneurship. However,
share of employed older adults. the figures are still far from The Self-employed and
Its companies in the automotive those of Sweden (65 % Entrepreneurs
sector are also a benchmark for employment rate in Spain Being self-employed, either as
good practice. compared to 85 % in Sweden) a freelancer or an entrepreneur,
• Portugal has high percentages and ten points below the has emerged as one of the main
of self-employed senior European average. Analysts ways for senior professionals to
workers and companies with at the Ageingnomics research revive their careers and make
sophisticated wage incentive center estimate that reducing the most of their experience.
programmes for the over 50s. this gap would allow an This is particularly true in Spain,
• France is very advanced in increase in the national GDP of where the entrepreneurship
terms of gender equality between five and ten points. rates of seniors (55-64 years
LA FUNDACIÓN MAGAZINE#61 — aGeinGnomicS

More than 20% of the total population of the European Union
is now over 65 years old
62
unsupported by evidence, they

widen the divide between
generations instead of trying to
bring them together.
Is there really a digital divide?

The supposed inability of
older people to handle digital
environments is one of the
biggest pitfalls that the Spanish
labor market has set for itself.
On the one hand, companies
complain that there are not
enough specialists to fill the
vacancies for the technological
roles demanded by the digital
revolution. But, on the other
hand, they do not seem willing
© iStock
to consider options other than
old) are the highest on the the low hiring rates of the 50+ filling them with Generation Zs
continent. This shows that segment. or, in the worst case scenario,
Spanish seniors are the most Many of these objections, millennials. In other words,
entrepreneurial Europeans. however, stem from cultural seniors are required to be
Ready and willing... or doing what stereotypes that are deeply rooted flexible, but the labor market is
they have to? The vast majority and perpetuated in companies. incapable of demonstrating this
resort to self-employment more These clichés do a lot of harm characteristic because it refuses
out of necessity than out of because, in addition to being to remove the “analog” label.
entrepreneurial vocation.
Advantages of seniors
For a company, there are many
advantages to employing
experienced workers. Resilience,
analytical skills, critical thinking,
pressure tolerance, commitment,
and the simple —but decisive—
fact of having lived through
many experiences and situations
in the past are just some of the
things they bring to the table.
At the other extreme, a certain
reluctance to change, a supposed
lack of flexibility and a seemingly
insurmountable digital divide are
often the reasons cited to justify
© iStock
aGeinGnomicS — LA FUNDACIÓN MAGAZINE#61

63
In an increasing variety of Companies themselves are

fields, it is insisted that the among the first to realize the
solution to this equation lies immense wealth of talent they
in broadening the generational Spain’s senior are missing out on by turning
spectrum and in providing employment rate is their backs on grey hair. Along
good technological refresher these lines, Íñigo Sagardoy urges
training to older people in ten points below the companies to change the model
order to adapt their skills European average. through leading by example.
to the new digital needs. It “Good business practices are a
would also greatly enrich the
Experts are calling very effective driving force for
approach to this type of project for measures to boost companies and organizations of
since it would introduce all kinds to help them realize that
perspectives that are different
this figure senior talent is an ally that tends
from the typical ones found in to make them more competitive
this sector. and productive.”
Recommendations
The study carried out by Fundación MAPFRE’s Ageingnomics Research Center offers a series of recommendations to improve
the employment situation of older adults in Spain.
1. 4. 7.
A great national pact to promote Regulatory and cultural changes that Lifelong learning for Spanish
senior employment that nips the waste allow people to work longer. All levels workers over the age of 50 is a
of older Spanish talent in the bud. must understand that working longer pending issue that the authorities,
This commitment would include the will become an unavoidable necessity, but also companies, must overcome
main agents involved in employment which will benefit people’s physical, through new professional retraining
in Spain, from public authorities to mental and economic health as well as programmes (reskilling and
political parties, trade unions, large society as a whole. upskilling).
companies and business associations.
5. 8.
2. In Spain, it is urgent to achieve better The organization and implementation
Approval of a legislative package for senior employment figures in the of senior activism in Spain is
senior work in which the formula over-60 age bracket, to get more required, promoted by civil society,
for combining pensions and work is senior women into the labour market to help make this group visible and
improved, early retirement and pre- and to extend the formula of part-time to denounce and impede flagrantly
retirement are penalized, and there work as a way of staying in the labor ageist actions by the authorities and
is express recognition of generational market. companies.
equality rights, as well as the fight
against ageism in the workplace.
6. 9.
Self-employment and Finally, older adults themselves need
3. entrepreneurship among seniors to be made aware that, however
Measures based on corporate should be encouraged by the public attractive it may seem to bring forward
responsibility with the urgent authorities with attractive tax the official retirement age, stopping
adoption, extension and promotion breaks, public aid and reduced self- work when they still have a long
of programmes in the field of senior employment contributions. life ahead of them is economically
talent. unfeasible and harmful to their
physical and emotional health.
LA FUNDACIÓN MAGAZINE#61 — aGeinGnomicS

Here are some simple actions to help make the world
a better place.
64
another way to help

TEXT: LAURA SÁNCHEZ
Cushions against breast cancer

The Asociación Amigas del Their benefits include patients’ self-esteem and lets them
Patchwork (the Patchwork Friends’ preventing the arm from rubbing know they are not alone.
Association), a group of 15 women against the wound, supporting the This is why the women from
and a teacher from the Galician arm, shoulder and neck muscles, the association look for “bright
town of Noia, hand-make more providing the proper posture, and cheerful” colors and, once
than 200 heart-shaped cushions a comfort and safety needed in the they have found them, they wash
year to donate to women who have postoperative period following the fabrics at 40ºC and iron them.
recently undergone mastectomies breast cancer surgery. The heart After this process, two members
They not only give these women a has a very pronounced indentation, of the organization are in charge
boost and encouragement, but they so that it can fit snugly under the of cutting them to the precise
are also a tool to help them cope arm on the side of the breast that measurements. The cushion filling
with the postoperative process in a has been operated on. At the same is also bought specifically because
more bearable way, as the cushions time, it cushions the affected area it has to be 100% cotton. When the
are anatomically beneficial. from bumps and jostling and, on cushions are finished (they take
an emotional level, it boosts the just one hour to sew together),
they become part of one of the
two batches that are sent to the
Hospital Clínico Universitario de
Santiago each year.
These cushions are used,
literally, to cushion the physical
pain, as well as the emotional
distress of women who have
recently undergone this challenging
surgery. In fact, some of the
volunteers in charge of making
the cushions have themselves
gone through the process, so they
are very aware of the feelings and
emotions experienced in those
difficult moments, and they stress
that it is essential to know that you
are not alone.
© iStock
anoTher way To heLp — LA FUNDACIÓN MAGAZINE#61

65
Raising awareness of menstrual poverty

The UN estimates that there are 1.8 because it means they have grown
billion women of menstruating age up and are ready to get married.
in the world, 500 million of whom For this reason, Save a Girl,
do not have access to basic sanitary Save a Generation has made a
products for their menstruation: documentary called The Menstrual
this includes pads, tampons, as well Gap, which exposes the inequality
as the newer solutions that have hit to which women in many parts of
the market. This is compounded the world are subjected because
by a lack of education on the issue they have their periods, and the
—menstruation remains taboo in © iStock
high price they often have to pay
many countries around the world— are unaware of their existence, to cope with them Every time
and an inability to access clean menstruation supplies are a real this documentary is shared on
water. luxury for Kenyan girls. social media with the hashtag
One country where menstrual Many young people living in #themenstrualgap, the organization
poverty is overwhelming is Kenya, these countries hide their periods will receive a one euro donation.
where an estimated 65% of women or do not want to go to school https://www.saveagirlsavea
do not have access to sanitary because they are ashamed to let generation.org/
products. Either because they others know that they bleed on
cannot afford them or because they those days. Some girls hide it
Give me a charity meal

The number of people in the world in need of food aid
continues to increase at an alarming rate: 690 million
people in the world (almost 9% of the population)
suffer from hunger-related problems. That is why
Spain’s hospitality sector is rallying together under the
Hospitality Against Hunger initiative, which for the first
time is bringing together different establishments in the
sector, including restaurants, bars, cafeterias and hotels.
© iStock
This initiative goes further than its predecessor,
Restaurants Against Hunger, which had been running establishments that wish to show their solidarity can
for twelve consecutive editions and raised more than 1.4 pay an annual fee depending on the donation they wish
million euros. In total, 9,000 restaurants have taken part to make. On the other hand, they have the option of
and more than 30,000 anti-malnutrition treatments preparing a solidarity meal or dish, so that when their
have been collected. customers order this, part of the cost will be converted
The organization Action Against Hunger is into an extra donation to Action Against Hunger.
in charge of coordinating this campaign, and it is Consumers can check the list of participating
predicting a high level of involvement from hotel establishments on the campaign website.
and restaurant owners. There are two different ways https://hosteleriacontraelhambre.
to participate: on the one hand, hotel and catering accioncontraelhambre.org/
LA FUNDACIÓN MAGAZINE#61 — anoTher way To heLp

66
Fundación mapFre
Guanarteme changes
its name to Fundación
mapFre canarias
TEXT: LA FUNDACIÓN EDITORIAL DEPARTMENT PHOTO: MAPFRE
With the aim of further strengthening its link with

the inhabitants of the Canary Islands (Spain), where
it has been involved in important social, cultural,
prevention and training work for almost 40 years,
Fundación MAPFRE Guanarteme has just changed
its name.
The new name, Fundación MAPFRE Canarias,
incorporates the Spanish name for the Canary Islands,
where it is an institutional benchmark, to encompass
and clearly show its natural growth over the past
few years, and serves as a recognition of almost four
decades of social activity with which it has reached
each corner of the islands to help improve the lives of
the Canarian people.
With this new name, Fundación MAPFRE Canarias
celebrates the long road traveled, especially intense
over the last two years due to the health crisis and the
volcanic eruption on the island of La Palma, among
other issues, and looks forward to the projects that are
yet to come. New proposals for social, cultural, training
and prevention activities will allow it to continue
responding to the most urgent social and economic
changes that Canary Island society is currently
undergoing.
A strong bond with the Canary Islanders

The decision, approved at the Board of Trustees'
meeting on December 1, allows the organization
to evolve, strengthen its position and build a social
identity in line with society's expectations, as well as to
create a robust and stable bond with each and every one
of the people who are part of its community.
Fundación mapFre canariaS — LA FUNDACIÓN MAGAZINE#61

ESP/CONSULTA NUESTRA REVISTA ONLINE
ENU/CHECK OUR ONLINE MAGAZINE
PTB/CONFIRA NOSSA REVISTA ON-LINE
https://www.fundacionmapfre.org/fundacion/es_es/
publicaciones/revista-fundacion/

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Facundo Zuviría FACUNDO DE ZUVIRÍA FACUNDO DE ZUVIRÍA

Ilse Bing ILSE BING ILSE BING

Anastasia Samoylova ANASTASIA SAMOYLOVA ANASTASIA SAMOYLOVA

EVITA COLAS COMPRANDO

Solidarity has an enormous multiplier effect

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Summary — LA FUNDACIÓN MAGAZINE#61

THE NEW FOOD VILLAINS

ACCIDENT PREVENTION & ROAD SAFETY

64 ANOTHER WAY TO HELP

66 FUNDACIÓN MAPFRE GUANARTEME CHANGES

LA FUNDACIÓN MAGAZINE#61 — Summary

Fundación MAPFRE 2022 Social

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LA FUNDACIÓN MAGAZINE#61 — awardS

awardS — LA FUNDACIÓN MAGAZINE#61

My family brought me up to help,

LA FUNDACIÓN MAGAZINE#61 — awardS

ana Botella, president of Fundación integra

awardS — LA FUNDACIÓN MAGAZINE#61

LA FUNDACIÓN MAGAZINE#61 — awardS

paula Gil, president of doctors

awardS — LA FUNDACIÓN MAGAZINE#61

LA FUNDACIÓN MAGAZINE#61 — awardS

carlos moro, founder and president of the

awardS — LA FUNDACIÓN MAGAZINE#61

LA FUNDACIÓN MAGAZINE#61 — awardS

arT — LA FUNDACIÓN MAGAZINE#61

The first anthological exhibition dedicated to the artist Leonora Carrington to

LA FUNDACIÓN MAGAZINE#61 — arT

arT — LA FUNDACIÓN MAGAZINE#61

Leonora Carrington (painting)

3. Memories from below:

LA FUNDACIÓN MAGAZINE#61 — arT

surrounded herself with a home, the neo-Gothic mansion Leonora Carrington

arT — LA FUNDACIÓN MAGAZINE#61

Leonora Carrington Leonora Carrington

LA FUNDACIÓN MAGAZINE#61 — arT

arT — LA FUNDACIÓN MAGAZINE#61

LA FUNDACIÓN MAGAZINE#61 — arT

arTe — LA FUNDACIÓN MAGAZINE#61

Facundo de Zuviría is one of the most relevant photographers in Argentina, a country

LA FUNDACIÓN MAGAZINE#61 — arTe

the city comes, in the first instance,

arTe — LA FUNDACIÓN MAGAZINE#61

transformation, places that will

LA FUNDACIÓN MAGAZINE#61 — arTe

arTe — LA FUNDACIÓN MAGAZINE#61

Facundo de Zuviría Facundo de Zuviría

LA FUNDACIÓN MAGAZINE#61 — arTe

laundromats with no signs of

arTe — LA FUNDACIÓN MAGAZINE#61

argentina” also allow us to glimpse

characterized by a search for

LA FUNDACIÓN MAGAZINE#61 — arTe

LA FUNDACIÓN MAGAZINE#61 — arT

flooded garages, fallen trees,