PrISM Meetup Wednesday, August 24, 2011

Our meetup this month consisted of sharing ideas and information as we introduced and got to know one another. We all have interesting challenges ahead as we enter or expand our social media presence! Adelita in the School of Nursing is the course coordinator for a new course and is thinking about the use of twitter in the course to include all students and involve both students and faculty in the conversation. She wondered if they should have an official twitter stream for the class, or more. She wants to provide a method for the students to communicate with each other (like a back channel). It was recommended she start with a hashtag - in twitter turns it into a link and it will search all the stuff available around that term - different topics - not just what goes on in class but also in between classes. If everyone tunes into this hashtag all are communicating together (for example: #NURS4514). What are other hashtags already in use about your topics? Examples might be Public health nurse (#PHN), #HP2020 (helping people 2020). Look at people in the field and see what hashtags they are using. Could we get it linked on Blackboard to monitor comments? What if they don't want to get a twitter account? Go to search.twitter.com and enter the hashtag and you will see the postings. You can follow someone using your mobile device (send follow [username] to 40404), this works for people with feature phones (not necessarily data phones) - be sensitive to that - don't send too much traffic. Hope people at least give it a try. We have seen this at conferences (back channel); we haven't seen it yet in classes. Another topic suggested was to look at MOOC: massive open online course - open, self-paced, calendar of topics, large groups around the world. These may offer you some ideas and suggestions. Bridgett in Occupational Therapy uses Social Media and is working on developing an elective course for next spring on social and electronic media for health professionals. Professional resources and clinical resources: how to use effectively in your professional life, how to go about creating a professional online presence. Patient's use of Social Media for recovery (ex: brain injured patients have found help by blogging about experiences). Luke suggested Michael Phillips (http://twitter.com/wholeexpanse) as an example - his only way to communicate is through the computer. Sonia from Periodontics is just getting started on Facebook. She has started an online business for marketing but has sold only by word of mouth (selling party supplies) she would like to learn how to market online using Social Media. We all need to ask who are we marketing too, what are we offering to them? Take a look at the whitepaper we are working on - it provides some guidelines. Kelley our web services librarian is one of our main contributors for the library s Facebook& Twitter feeds. She and Luke do most of the postings. (She is a great resource if you have questions!) Fabian is the IT specialist at the library he currently uses Social Media.
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PrISM Meetup Wednesday, August 24, 2011

Amber - UT Health Teen Sex Education (I think the link is http://www.iamworththewait.org/ but it is down at the moment) using Facebook, looking for things teens are interested in. There is a lot of great material at the adult level, but not a lot at the right level. They are in the Southside school district working in the community. Don t yet have twitter account. Still having trust issues with management. One way we can help - if her management sees other programs going well and sending out updates promptly they may see value. It is important to develop an understanding with management, this is the nature of our topics - if our post meets these pre-defined criteria then we are pre-authorized to go, outside of these criteria we will come to you for approval. For example, stuff coming from national agencies with reputation for good info, at least keep some topics current. Use a list of trusted agencies such as Government agencies where you know it is reliable information. Have a list ready to go, have a schedule, map out a monthly schedule of posts for this month, and ask management to please review ahead of time. Karen is in the IIMS - clinical translational science award, starting with twitter. She is looking for a balance, ways to notify her audience without consuming a lot of her time. Paulina - Student Life (http://www.facebook.com/UTHSCSAStudentLife) always learns new things at our meetings! They are doing an international festival in November, using Tumblr and blog avenues - could we get a demo of Tumblr at a meeting? Heard it is easy to get into and post to, we'd all like to learn more. (http://www.tumblr.com/about ) Jeff: Tumblr is good for images, very simple, intuitive; you can have several contributors to one site. We have submitted to the South by Southwest, follow along on Twitter using hashtag: #AltProDev - looks nice without spending a lot of time, see http://uthscsastudentlife.tumblr.com/ Alec Couros mentioned earlier: http://educationaltechnology.ca/couros/ Pam from Clinical Research, her group provides researchers with tools for following regulations like a Clinical Trial management system to help manage research studies better. PrISM article helped her get them on target. She also shared with the IRB. They are only just now starting with marketing "guidelines" using Social Media. Jessica the Social Media maven at University Health System joined in to eavesdrop. Her team presented to us at an earlier meetup. Check out their Facebook site http://www.facebook.com/UniversityHealthSystem Natalie from External Affairs is the Mission magazine editor and managers their twitter account. She wants folks to share the Mission magazine articles. No plans for now for Facebook for the magazine. We can get the stories on Twitter - using the official UTHSCSA twitter account. How to get the word out to share and encourage people to use our articles? They encounter the same problem - how management sees the value of Social Media - they know it is relevant, just don't know anything about it, but they make the decisions.
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PrISM Meetup Wednesday, August 24, 2011

Luke interjected an overall acknowledgement - we really don't know where to start. This group is made up of those who are experienced - how can we get the strategic decision makers to benefit from our knowledge? One idea is to "piggy back" topically - - what has caught people's attention, right now? Example NLM always seems to piggy back on something very current. CDC recently used a zombie attack in their message about survival and natural disaster preparedness. Figure out ways to keep on the pulse and tie it into what we do here. Suggestion to use something one of our researches has done - reach back and post something new about that research suggest to other Facebook owners within UTHSCSA - post the Mission article on "research about topic xyz." A lot of what we are doing here is about storytelling - - that's a lot of what the Mission magazine does. Is there a list of all the pages tied to UTHSCSA? Luke will attach his list to the PrISM website - -we need to build this up with pages any of us know about. Help us create an official list like this - a Social Media directory for the institution. At maturity maybe we could pass along to External Affairs for long term maintenance. We need to incorporate this into the guidelines. Make sure websites link both directions. Re-work is currently underway for the university home page. UHS actually included their Facebook feed onto their home page for the UHS - easy way to pull content from FB/Twitter to your main website (see http://www.universityhealthsystem.com/ ). There are student organizations "liked" on Paulina's site so you can list all of those in the social media directory. Rene Torres is the External Affairs web specialist - he gets asked by senior leaders something like "I heard about this thing called twitter - get that for me!" Susan Hallmark from IMIS (aka the note taker) recognizes the status of systems could be more transparent (with system outages, etc.). We need to find better ways to communicate to our community. To learn about the ITSM Extreme Makeover see http://www.facebook.com/pages/ITSM-Extreme-Makeover/113027552106013 and our blogs http://www.itsmextrememakeover2011.com/ Also look at Yammer this is a closed social network for any company. Good option for those situations you want to keep internal to the company. https://www.yammer.com/ Sonia - School of Medicine alumni group is here to learn more about Social Media, her group has been a little slow in incorporating, but they do have Facebook now. Alumni relations director at Trinity University uses Social Media very effectively (check her out: Mary K Cooper, on Twitter @TUalumnidir ) Reminders to the group: Look over the draft for Social Media Guidelines Next meeting planned for Wednesday, September 28 Watch the prism website http://prismsa.wordpress.com/ Send Luke ideas for future meetings
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PrISM Meetup Wednesday, August 24, 2011

Plan for Blogging tools next meeting

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