Business&ElectronicCommunication

(BA2406 SZABIST)

Communication & Business Networking Session II

Hafidh Jamaluddin

Recap
Course Outline Audience Analysis and Introductions The World and our place in it (Flat, Round, Tilted)

Agenda
SWOT of your communication The world and our place in it Communication
o The Importance of Communication Personal Branding o Communication in the professional world o Communication Types Components of Communication Concepts and Problems of Communication The 7Cs of Effective Communication

Discussion of Next Session & Assignment

o Business Networking Overview o Assignment

Howisyour communication?
SWOT of your communication
[10 MINUTES 20 POINTS]

Where is the world today?

OpenYourEYES

TheShapeoftheWorld

OpenYourEYES IDENTITY
Identifyingattributestorecognizeyouridentity
WhatdoI likedoingbest? WhatkindofpersonalitydoI possess? Whatdopeoplelikeaboutme? WhathaveI achievedinlife? WheredoI wanttogo? WhodoI wanttobe?

HowamI unique?

Iam the best thing I have to offer.

Personal Branding&Marketing

Brand
Whatisabrand?
abrandisdefinedasaname,term,signsymbolora combinationofthese,thatidentifiesthemakerorsellerof theproduct
PrinciplesofMarketing,PhilipKotlerandGaryArmstrong

Whydocompaniesbrand?

Helpsdifferentiate itselffromitscompetitors Helpsdefinetheexpectationsandequityof acommodity Loyaltytonamebuildsrelationshipswitha customerwhichtheytrustandwilloftengo backtotimeandtimeagain

ABrand(you)needsMarketing, MarketingneedsCommunication
Marketing requires communication Your strongest asset is communication If you cant communicate you can cannot
o o o o o o Advertise and Create Awareness Sell yourself or a product Build public relations or professional networks Cannot climb the corporate ladder Cannot be a Manager nor be a successful learner Cannot lead

Business Executives rank the ability to communicate

1st among the personal factors necessary for

promotion

DefineCommunication
One line definition of Communication
o The exchange of thoughts, messages, or the like, as by speech, signals or writing o To express oneself in such a way that one is readily and clearly understood o Communication is shared feelings and understanding

OMMUNICATIONISTHELIFEBLOOD OFEVERYORGANIZATION

TypesofCommunication
BY ORGANIZATIONAL HIERARCHY
o Upward: Comments, Response, Feedback, Suggestion, Queries, etc. o Downward: Assignments, Motivation, Red Tape, Reminders, Announcements & Information o Horizontal: Discussions, Coordination, Meetings, Tasks, Problem solving

DIRECTION (Impact of Medium)

o One Way: Memo, Fax, Email, Voice Mail, Letter , Blog, Hand gestures! o Two Way: Phone Call, In person, Chat o Collaborative: Team Meetings, Consulting, Consensus, Decision Making, etc.

TypesofCommunication
INTERNAL COMMUNICATION
o All communication between peers / within the organization

EXTERNAL COMMUNICATION
o Communication from one organization to another Business to Customer (B2C) (vice 'versa) Business to Business (B2B) Business to Public (PR, Media, Internet) o Interviews & Articles by company representatives

Responsibility
The communicator is 60% Responsible for communication

Poor communication can cost time and money

Evaluation
Exercise : Write a letter, requesting your Department Head (me) to allow your team to screen the Cricket Match in the Office Auditorium.
o Justify your request as to how it would be appreciated and why you believe the organization should allow for it. [10 minutes 150 word limit]

CoC
ComponentsofCommunication

 Sender&Receiver
Two specimen of the human race are not identical!
Who is sending the message and to whom?
o Internal / External communication o What direction of flow in the organizational hierarchy is the communication going in? (Up, Down, Horizontal) o Culture / Background / History do the sender and receiver share? India & Pakistan do not have the same communication styles! Canada & USA / Pakistan & India differ in communication o UK is not the standard English - type!

CoC

 Sender&Receiver
Two specimen of the human race are not identical!
Who is sending the message and to whom?

CoC

o Attitudes, Values and Opinions

Favourable or Unfavourable Information Inadequate or incorrect information Closed Minds Senders Credibility Other Circumstances (SWOT / PEST)

 Medium
What type f communication will this be? (1way, 2way, Collaborative) What Time Management Criteria does it fit?

CoC

 Message
Symbols: Imbeds expression Acronyms: Differs in every field Connotations: Cottage may sound cosy but could sound insignificant Writing & Reading between the lines Facts and Inference

CoC

Murphys7Cs
Completeness
o Contains all necessary information

Conciseness
o Keeping it simple and brief

Consideration
o Empathy

Concreteness
o Specific and not vague

Clearness
o No room for misunderstanding

Courteousness
o Taking emotions and situations into account

Correctness
o The information should be certified / correct

Networking & Speaking out

GrowingTogether

LinkedIn
Understanding Linked-In (Video)
o Assignment 1 Setup your LinkedIn Account