CHAPTER ONE

INTRODUCTION
BACKGROUND
One of the special features of MBA program of Pokhara University, Nepal, is the provision of Internship or Live Business Project where these programs are designed to give us an opportunity to complement our formal education with career-related experience. Here in AIM, Internship or Live Business Project is conducted for the partial fulfillment of the requirements as a part of the course during the 7th term of Master of Business Administration program. The students are required to undergo an internship project in an organization for a period of at least eight weeks which is a 3 credit assignment. This report provides the information about the works I had done for eight week period beginning from 5th June, 2011 in Music Nepal Pvt. Ltd, Anamnagar Kathmandu. During this Live Business Project, I was assigned to do multiple and major tasks which had direct relation with the growth and development of organization.

OBJECTIVE OF THE LIVE BUSINESS PROJECT

The main objective of the work is as follows. y Developing personally and professionally while gaining confidence and realworld experience y y y y y y y Meeting and networking with high profiled personalities Mentoring and performance feedback from the supervisor earning academic credit To develop appropriate managerial attitude and behaviors. To know how the information flows. To develop a general communication skill. To find out how the skills and knowledge learnt during MBA program has its use in real life workplace.

DETAIL OF WORKPLACE
Address Position Working Duration Work Hours Tel Fax web Supervisor at MN Supervisor at AIM :: :: :: :: :: :: :: :: :: Anamnagar, Kathmandu Marketing Manager 8 weeks 9:00 to 5:00 977-1-4242049/4228309 977-1-4229425 www.musicnepal.com Uttam Thapa, Chief Administrator Dhiroj Shrestha, Program Co-ordinator

CHAPTER TWO
INTRODUCTION OF MUSIC NEPAL
Under the Industry Act of the Government of Nepal in 1982, Music Nepal Pvt. Ltd began its journey as the pioneering private music company in Nepal with a capital of two hundred thousand rupees (Approx. US$ 15000). 28 years of quality service, continuous involvement and sincere dedication this company is establish itself as the leaders in the music business of Nepal. When this company started in 1982, it was the first private recording and music publishing house of the country. As the pioneers in commercial music business, Music Nepal Pvt. Ltd has been continuously playing an important role of strengthening the music fraternity of Nepal by strengthening the copyright situation in Nepal by establishing the first copyright protection society of Nepal. It also became the first music company to run a FM station and pay royalty to the artists whose songs are played on the FM radio. For instance, the concept like digital sales was first initiated by Music Nepal and which was later followed by other companies. Music Nepal was the first company not only in Nepal but in the entire South Asia to introduce a digital loop dubbing plant and acquire license from multinational music companies like Polygram, RPGML (HMV) and Magna-sound for sale representation in Nepal. It was also the first music company in this region to be featured in Asia Who is Who a documentary program broadcasted by NHK Television of Japan. Today, Music Nepal has alliances with more than 300 other music companies for the digital marketing of songs, videos and personal ring back tone (PRBTs) which accounts for three quarter of the market of domestic and foreign music in the country. It also hosts the largest number of music and related content which includes songs of different genres in different languages, different types of instruments and their information. The music bank as it is often referred consists of more than 25000 copies of original songs in digital format from various artists and musicians. This catalog of songs encompasses for more than 90% of the total Nepali songs from almost all the past and contemporary Nepali artists. With such vast resources of Nepali music, Music Nepal has

managed to keep on par with this reputation by providing a one-stop solution for all digital audio, video music needs and demands, and all information that matters. In its pursuit for its musical excellence and applied research in Nepal, Music Nepal has also founded its own formal music school and research center named Nepal Music Center in Kathmandu, the capital city itself. Perhaps, it is for these contributions, for its continued and conscious effort to Nepali Music fraternity that this company has been decorated with the Goldstar International Award for excellence in quality.

OBJECTIVES
Our Vision: To make Nepali music commercially competitive in the international music market by encouraging creativity and enhancing competency through education so that music becomes a dignified career for the gifted and a source of income for the country.

Our Mission: 1. To stimulate Nepali musical life and to establish music as a profession financially rewarding to all the stakeholders; 2. Encouraging creations and protecting them. 3. Practicing just distribution of income. 4. Ensuring quality of content and delivery mechanism.

ORGANIZATION STRUCTURE OF MN

PRODUCTS AND SERVICES OF MN

CONTENT DETAIL:
a. Language: i. Nepali, Newari, Tamang, Maitheli, Bhojpuri, Gurung, Limbu, Tharu, Deuda, Tibetian, Magar, etc b. Genre: i. Songs: Modern, Folk, Dohari, Pop, Movie Songs, Prahasan, National Songs, World music, Poems, Festival related Songs, Bhajans, Progressive songs, music tracks, Dialogues etc. c. Instrumentals: i. Folk, Sastriya, Panche Baja, etc.

PRODUCT
1. Physical Songs / Videos 2. Digital Songs / Videos 3. Ring Back Tones 4. Wallpapers 5. PD and MC 6. CDs / VCDs / Cassettes

SERVICES
Music Nepal is providing Services at both National and International market. It includes; 1. Online Music (Songs / Videos) Sales 2. SMS purchase 3. Scratch Code 4. Ring Back Tones a. CRBT: Caller Ring Back Tone b. PRBT: Personal Ring Back Tone c. RBT: Ring Back Tone 5. Recording 6. Video Editing 7. Marketing and Distribution of product s of other Music Companies 8. Download Centers

FUTURE SERVICES
Music Nepal is planning to provide service in near future like; 1. VRBT: Video Ring Back Tone 2. Internet Protocol Television. IPTV: It is a digital television service delivered thru the use of a broadband data communication based in Internet Protocol, obviously. 3. MTV: It is a service which allows cell phone owners to watch television on their phones from a service provider.

AREA OF OPERATION AT MN
I was recruited as Marketing Manager at MN; few months before (from the beginning of Feb 2011), so I decided to complete my Live Business Project being a Marketing Manager and by doing tasks effectively and efficiently; which helps in

development of MN and my career growth as well. I was under direct and close supervision of Mr Uttam Thapa, Chief Administrator and Mr. Dhiraj Shrestha, supervisor, Ace Institute of Management. The major objectives of this department is i. To increase International / National market area of music ii. To increase physical or online sales of product and services iii. To make organization technically good Responsibilities of Marketing Manger are; i. Study International / National market and Growth in Digital sales ii. Promotion and Distribution of products and services including PD / MC iii. Development, Implementation, Promotion of Download Center iv. Develop Marketing Strategies which increases organizations revenue v. Regular monitoring on MNs home site, report issues, testing vi. Study about potential International clients and precede further procedure to increase International business. vii. Conduct other tasks assigned by supervisors The period of this project is 8 weeks and 8 hours a day. This project helps me understanding and analyzing the existing practices pursued by Marketing Department.

ACTIVITIES
The project consisted of works related to my duties that I have been performing for the organization. The activities performed during 8 weeks were graphed as follows; Activities
Prepare Promotional Proposal for Ncell, Study of Music Nepal home site (www.musicnepal.com), studied existing content management system, prepared Comprehensive Sheet for CMS Prepare Marketing Strategies, Presentation given to Technical Institute, Studying for International Tele Co. at first GOLF Countries like Malaysia, Qatar, Dubai, Maldives; Updates on Issues of MN website Resolving Major Issue on Website - Multiple type of writing artist name; Organization Management Flow Chart

Week

Development International Tele Co. study Contd; VPN Development (Desktop application); Updates of MN website; NTC visit regarding VPN Development; IVR Service; PVRT service; Organization Management: Space and Staff; VPN Implementation , Test; Phonofile Study; Training on "How to write Professional Email; Study of Library Software Online "Royalty Management" VPN Feedback Discussion; New Teleco: Japan; Module development for Library Software Online - "Royalty

Management"; RBT issues; Statement Management VPN 2 Plan; VPN 2 Development; Promotion Plan - Teej; MN website revision; New Teleco: Japan Contd; Promotional Plan - Remake of Narayan Gopal's Song

Table 1: Planning & Implementation of activities

LIMITATIONS OF THE REPORT

y y y y Decision Making process by Management Team is slow Most of the employee are non technical Most of the employee are poor in English Following traditional way of organization management: Manual System, more paper work

CHAPTER THREE
ACTIVITIES / FUNCTIONS PERFORMED DURING THE INTERNSHIP PERIOD
INTRODUCTION
My previous work experiences were entirely related to technologies; that were not related to my current job. Currently this has changed from technical to mixture of technical and Management as I got a chance to work as Marketing Manager due to my Qualification (MBA) and specialization in Marketing. Here our areas of target were; y y y y To increase International Clients To cover large market in various International market To increase market in Nepal To come up with various solutions (technical / non technical) so as to make convenient for our customers / clients// distributors and dealers Most of the major assignments that I did handle were long-term projects that had already started and they were at the most advanced stages of their completion. They are; y y y y y y y y y y y MN website revamp / promotion / user friendly etc Comprehensive Sheet development and implementation Developing Marketing Strategies Research for International TeleCos Statement Management Promotional Proposal Writing Technical and Non technical presentation Teach Email Writing Promotional Material Development Organizational Management: Work Flow, Space and Staff management VPN Desktop Application: Requirement analysis, Modules Identification, Development, Implementation and testing y Library Software: Requirement analysis, Modules Identification,

Development, Implementation and testing With all these activities, MNs main target is to increase its market area in both National and International.

PROCEDURE OF THE ACTIVITY / FUNCTION MN WEBSITE REVAMP / PROMOTION / USER FRIENDLY ETC
MN has its own home site www.musicnepal.com where users from national / international can easily buy any kind of Nepali content (Music / Video / ringtones etc) from website with various payment systems like eSewa, Paypal, Paybill, SCT, Scratch Card, SMS, Paid Membership facility and more. There is no technical person in MN who knows about pros and cons of effective website so they gave every responsibility to dedicated IT Company who doesnt know business aspect of MN website. MN was totally dependent to IT Company and whatever they do, MN assumes thats the best way of developing website which was totally wrong concept they were having. My role in the activity / function Here I need to go through each and every section and features available in website and check whether they are user friendly or not; all features are workable or not; reports are real or not; how to increase traffic in MN site; who are potential affiliate members; how to get more and more affiliate members; what are needed to be done to make MN site more user friendly and more effective; and so on. As I am a software Engineer and worked as a software / Web Developer, I know many things about How to make Website effective? So there was no complexity at all to complete this task. y I went through each and every section and listed out all the issues; some of were Bugs and some of were to make user friendly. y Forwarded those issues to IT team and had regular in touch with them via email and phones. Sometimes I need to visit them due to arise in confusions on issues I had mentioned. y y Regular follow up on status When they are done with any issue, I was informed and then I do re-testing. If there is again issue, I instantly notify IT team, else they continue on new issues. y The website is much better now, functioning well. Some issues are still under process.

Beside this, I also need to increase traffic on MN site, so I began to communicate with organization or website holders which are related to Music, ecommerce or Entertainment like Cybersansar, Fursad.com, thamel.com, mysansar.com, DcNepal.com and so on. Now all of them are our affiliate members. Outcome y y MNs home site is much more user friendly than it used to be Major features are kept in the first half of the page so that users dont need to scroll down the page as they dont have much time y y y y Increase in Affiliate Members Traffic is higher than previous days. Online purchase is increased Increase is partnership with other music companies for online promotion and sales

Figure: Increase Traffic in MN site

Conclusion and Recommendation Making MNs site more user friendly is one of the major achievement as it brings many positive outcomes to company as mentioned above. Though there is few more issues still need to be done. And revamping website is ongoing process as technology is changing day by day. So company should not stop here and keep on revising website with new technologies. Learning from the activity / function What I know from my experience is not enough for making MNs site more effective and increase traffic to it. For this I talked with my programmer friends, SEO

experts. With their help, I request IT team to implement SEO features, various ways to make site more user friendly and more. Whatever I listed as my modules list or issues list, all were not implemented instantly. Besides this, some were added while others were not, they are still in process. I need to push IT team a lot to implement a single feature in MN site as they used to be busy in other tasks as well. Need to follow up several times per day. Some of the features were implemented which help in increase in traffic to site and affiliate members were also increased.

ORGANIZATION DEVELOPMENT
My role in the activity / function MN has only 35 numbers of staff and almost all were non technical who were doing all official tasks manually, in a tradition way though all have separate computers and Internet access. Only few were technical. In MNs Library, there are more than Twenty Five Thousands songs and thousands of videos, whose records were kept in Excel. So for working with this record, one should be expert in Excel else the date might went wrong and minor mistake in record cause blunder impact on Finance department as MN is also distributing royalty to those who are related to Music. Contents were also distributed in Nepali TeleCos including NTC, NCell, UTL, SmartTel and International TeleCos from Dubai, Maldives, Qatar, Saudi Arab, Malaysia, India and more. So librarian was keeping records separately for each operator. When we need information about one particular song, they need to go through all those files and make separate file and submit us. This process was tedious and time consuming. So I need to make record keeping process accurate resulting fast and effective reporting. Also, all operators begin to request us to provide authority letter of all contents which we used to provide them. As this was new for us, we need to develop authority letter from each partner company; for all contents whenever we provide. This means if there are 100 songs from one Partner Company, we need to make 100 authority letters from that company; which is very time taking and lengthy process. So need to find fast and convenient way, not breaking the process of sending content in international market.

Content uploader sometimes need to communicate with International client and as they were not good in professional email writing, I took an hour session and taught them how we write Business / professional email. In MN, there is no defined TOR for staffs, especially those who are within library (Editor, clipper, uploader, record keeper etc). So I need to develop TOR for each staff especially from Library. Outcome y Prepared a final Comprehensive Sheet after several revisions within management team; containing all the required headings (Column in Excel) which needed to be filled by head of Library based on all records provided by all TeleCos. Staffs from library were taught about how to work on it and how to generate reports based on different request. y For authority letter issue, I developed an Excel sheet called Statement Sheet where all songs / videos from particular partner company are kept. Statement Sheet is implemented and whenever Partner Company comes for payment, we request them to sign on it with their stamp and later on we used them as proof for international distribution of content. y Content uploader are now writing formal and professional emails to clients without using any pranks like instead of YOU, they used U and so on. y Prepared a Work Flow diagram with defined tasks and gave a presentation to them.

Figure: Work Flow Diagram

Conclusions and Recommendations y Librarians are Implementing Comprehensive Sheet, but as they are non technical and old staff of MN, they are not been able to adapt change. Several hours are devoted for them on using Excel easily and effectively, but not much progress. So we recommended the need of Digital Supervisor to top management; who must be technical and can handle all issues related to Library. y Statement Sheet worked absolutely as we wanted, the process in International market was not disturbed and going smoothly. Neednt spend much time in contacting each Partner Companies and collecting signs for all content. y Flow diagram helped each of employees to understand their responsibilities and contact person. They are working accordingly and process is running smoothly.

Learning from the activity / function I learned new functions and features of Excel during preparing Comprehensive sheet and statement sheet. But the major difficulty was Change Management. The senior staffs who feel easy working manually and using basic way of Excel only, they were not feeling comfortable with new Comprehensive Sheet and took multiple days to convince them to work on this.

DEVELOPING MARKETING STRATEGIES AND PROMOTIONAL MATERIAL

My role in the activity / function Being a Marketing Manager, I need to develop several Marketing Strategies to promote existing and upcoming products or services of MN. The existing products were CDs, VCDs and newly developed products were PD and MC with contents. Beside this another major product was Re-Make of Narayan Gopals collection. Outcome y Prepared a list of marketing strategy including Road Trafficking, Mobile Compatible Website, Quiz, SMS, Social networking sites, Newspaper Ads, Inserts and so on y Studied International Music market and the way of promotion there, gives various ideas. Conclusions and Recommendations y y y Gave an ad at Newspaper like Rajdhani Weekly, Aviyan Inserts were developed and used via musical magazines like Music Buzz TV ads were shown in multiple channels at same time including HTV, Image Channel, Himalayan TV, NTV, and so on

Figure: Inserts for PD and MC

Figure: Newly Designed Album Cover with Scratch Card for Remake of Narayan Gopal Learning from the activity / function As this is my first experience in marketing area, I got a chance to learn how products are distributed and what short of strategies are used in MN for marketing and promotion. I got a chance to implement those things which I had studied during my specialization like designing of Inserts, publishing advertisements in News papers, research and analyzing potential market area etc.

RESEARCH FOR NATIONAL / INTERNATIONAL TELECOS

My role in the activity / function Being a Marketing Manager, I also need to research possible market areas and need to conduct procedures to capture that area. Before this Live Business project, we are providing contents to National market via all possible National TeleCos including NTC, NCell, UTL and SmartTel; and in International market, we are limited to Maldives, Qatar and Dubai. The major task of mine was to increase International TeleCos as the revenue is much higher there in compare with Nepali TeleCos. So I began to study about the countries where Nepali Population is high. During my study, I found Golf countries like Malaysia, Saudi Arabia, Bahrain and other countries like India, Indonesia and Afghanistan etc are also rich with Nepali people. After finding potential TeleCos, I need to contact them via email or phone, then need to send proposal requesting to provide RBT / VAS / IVR services at their country.

After the approval of proposal, I need to prepare agreement between TeleCos and MN, being MN as Content Provider and TeleCos as service provider. Sometimes, I need to prepare agreement between 3 parties, one is MN Content Provider, second is mediator, and third one is TeleCos - Service Provider. Outcome y Find out Content Management System developed at US, from where we can provide content to various websites including iTunes, Amazon, Simphony, Entertainment etc. y Agreement was done with Mediator called PYRO for Golf Countries like Qatar, Saudi Arabia, Dubai y y y Send proposal to TeleCo of Japan, waiting for positive response Agreement was done with TeleCo of India called TellyTune. Agreement was done with TeleCo of Malaysia called ZED

Conclusions and Recommendations y Agreement with PYRO was done successfully so this opens more windows for other Countries like Indonesia, Singapore, and UK etc. So we need regular follow up on other remaining countries.
y

Need to study the possible market area at Japan i.e. Nepalese population and their type. Beside this Japanese TeleCo does not understand the RBT procedure, so need to have meeting with them so as to clear the concept.

Learning from the activity / function During this task, I got a chance to know various ways of doing business with music. I also got chance to know the possible services (RBT, VAS, IVR) each teleCos can provide and its benefit to our organization. Almost all TeleCos need content in different format or with different specifications with different Khz, Bit rate, Fade in / out etc. So every time we need to work multiple time in one content so as to provide in different TeleCos, which used to take a lot of time, and all those records were kept in separate files.

VPN DESKTOP APPLICATION: VPN 1

My role in the activity / function

MN is already distributing PD and MC in market (out of valley). Once the customer purchase for PD / MC, he/she is not going to purchase PD /MC again and again. So to use those PD / MC, we came up with Download Center. For this we developed software called VPN 1, which is Desktop application. We bought IBM server and placed that in NTC after having public IP address. We also developed a various Modules required for VPN 1, including separate procedure for Songs and Videos, Search facility with Artist Name, Song Title, Distributor, Content Partner, Album, Genre etc parallelly. Users can go to download center and download songs / videos as per their choice in PD or MC, either purchased from MN or outside. We had meeting with IT team and explain them the modules required in VPN. The development was started instantly and we keep on following them for updates and conducted regular testing. Outcome y y After 3 -4 weeks, VPN 1 is ready to test LIVE. Came up with multiple dealers and setup that in their local computers. Taught them how to use this VPN 1. Conclusions and Recommendations y After collecting feedback from dealers, we came to conclusion that this VPN 1 is functioning properly but the download speed is very slow i.e. 5 minutes in an average per song. y y Recommend dealers to increase Internet speed, Need to revamp this application

Learning from the activity / function With this application what we learnt is Software Development is not the only solution, to make the development of software successful, we need to do many other things as well including complexity analysis, confirmation of system specification, whatif analysis and so on.

REVAMP OF VPN 1: VPN 2

My role in the activity / function

We collected feedback from all dealers and we conducted self test as well. The current scenario is that all dealers are having Internet speed of 128 kbps or 512 kbps. And the problem is dealers cannot get more than 512 kbps as NTC or others ISPs are not providing higher band width for small business or personal use. So we came up with conclusion to revamp VPN 1 and came up with idea of VPN 2. While visiting and testing with dealers, we realized, it would be much better if the download is done from personal hard disk, like we used to copy one file from one location to another in our computers within a second. Then we conducted meeting with IT team and discuss about the possibility of this VPN 2. They gave us positive sign. Here we are using zip unzip feature before downloading any selected content. Outcome y y y After few days, we came up with VPN 2. Download speed is very fast, similar to copy paste in local computer LIVE test is not done yet

Conclusions and Recommendations y VPN 1 is failed due to slow download procedure and we need to make sure this shouldnt end like that. y y Need testing from every aspects Need to conduct presentation in front of all dealers.

Learning from the activity / function With this application what we learnt is Nothing is Impossible. If one application fails, we should not quit whole process. Need to conduct critical thinking and must come up with solutions to overcome existing problems.

LIBRARY MANAGEMENT SOFTWARE

My role in the activity / function

In MNs Library, we can find more than twenty five thousands contents (songs and videos), and contents are increasing day by day. Now in current scenario, all records keeping is doing in Excel, which is becoming complex to handle. Risk is increasing day by day due to increase in content. Besides this, we are also providing royalty to respective artists, so we also need such module which calculates royalty to particular artist. So I need to study available LMS (related to music) and RMS. Outcome y Based on studies and consulting with staff from Library and Finance Department, I developed a list of Modules. y y We finalized the Modules after few revisions and explain those to IT team. LMS and RMS are under construction

Conclusions and Recommendations y Need to conduct regular follow up with IT teams regarding updates on LMS and RMS. y Royalty calculation is different and new to IT teams, so first we need to explain them how we deduct Royalty from Income and so on.

THE IMPACT OF MY WORK

Most of the tasks that I did were directly related to the growth or development of organization and I did my best. So I believe it did have a lot of positive impact towards the achievement of the overall objective of each tasks. In short, the product of my work contributed a lot to the overall mission of MN which includes: To stimulate Nepali musical life and to establish music as a profession financially rewarding to all the stakeholders; practicing just distribution of income; ensuring quality of content and delivery mechanism

CHAPTER FOUR
PROGRAM WORKPLACE RELATIONSHIP
I am maintaining Dynamic Relationships in the Workplace and I am aware with the fact that Good relationship will get your job done five times quicker than having bad relationship with co-workers or any person you come through. I am friendly and helpful to all my co-workers. I will apologize if needed. I built strong relationships through effective communication which I had learned during my Communication Skill class. This helped me in gaining the trust of others and they believe that by collaborating with me their results will improve. MN used to come out with new products, services and many more which require marketing so I was able to utilize my theoretical knowledge gained during specialization in marketing. HR is the major part of any organization. Though I am Marketing Manager, I was given a task to manage organization including staff and room management. Going through this process, I raise the need of Digital Desk Officer and Digital Supervisor. Top management team was convinced on this need and give permission to go through recruitment process. Digital Desk Officer is recruited already and Digital Supervisor is under process. The task that I have performed and I am performing is very helpful for the organization for further proceeding of task and development of the organization.

CHAPTER FIVE
CONCLUSION AND RECOMMENDATION
CONCLUSION
In conclusion, I have to attest both of my supervisors (Uttam Thapa - Chef Administrator and Dhiroj Shrestha Program co-ordinator) for their support and guidance. I really appreciate the way I have been guided through this Live Business Project with MN, beginning from the opportunity to take the time I needed to refresh and expand my knowledge in several issues concerning marketing, and finally earned the confidence to deal with assignments myself. It is through them that I did enjoy my work every day.

RECOMMENDATIONS
I recommend that MN should once in a while organize a team building exercises outside office to its staff in order to bring them closer. This would give staff time to reexamine what they have achieved so far, share personal experiences and ideas, learn to be together and appreciate the importance of team work at work. I must recommend MN to send their staff for several trainings like Account packages, Excel, Email Writing, English Language and so on. The current Networking is not that good; anyone can do anything, no proper permission set up so I strongly recommend working on Networking. But before this, I would like to recommend for room management, this will reduce cost of networking.

APPENDIX
WEEKLY LOG SHEET: WEEK 1
Rajanee Maharjan: Daily Log Sheet (1st Week) Music Nepal Pvt. Ltd (From 5th June to 10th June) Brief Date Descriptio n Challenges/Problems and their solutions
It is for the first time that I am writing professional proposal. Only head line was told to me and it was "IVR Proposal". For this I need to Prepare Promotional Proposal know about IVR in detail as I am new to IVR and how we present our proposal to Ncell regarding IVR. With consulting with experienced co-worker and online study, I prepared final proposal and sent to Sun 5th June NCell after revision done by my supervisor.

Knowledge applied / learned / What is Done

Implement the knowledge/techniques/methods which I had learnt doing Business Development Project and Business Research during my 3rd trimester. Each and every word carries a value especially when it is in case of real business. So need 2/3 times revision before it is sent to concerned person. Any mistake might change the scenario. So need to be very careful. I used my technical knowledge

For this, I sent email(s) to the owner of DCNepal.com who lives in USA. Music Nepal's home site promotion DcNepal is the most visited site; outside of Nepal. So I thought this is good platform for promotion of MN and convinced him to be affiliate member of Music Nepal's home site.

which I had gained during my Engineering and skill which I gained from my previous office(s). I also used communicational skill to make him clear about our purpose and its possible benefits. Everything which we learnt during our college period or work period, each will have some utilization, but need to wait for that.

Study of Music Nepal home site www.musicne pal.com Same content is kept record in multiple files. There is repetition of same information. To find total Mon 6th June Study the current CMS at Library for content. information of one content, it took more than 5 minutes as they need to go through multiple files; like for company name, they go to Company Name Record Sheet, for Album Name, they go to Album Record sheet. They are also non technical so they feel hard working in computer and in Excel sheet. They don't know the effective way of using Excel sheet. Study of Music Nepal home site There are still more issues. Going through each and every section available in website Major problem of Library/Record Keeping is it is not done properly and every time they are creating Tues 7th June Preparing a MOCK UP Excel sheet for Library (Comprehensi ve Sheet) new excel sheet; which is causing problem in finding content's information. Sp I am preparing a MOCK UP Excel sheet for Library, which after finalization will be master copy for record keeping. Once this is done, no need to find multiple files for one contents detail. Time and effort will be saved The functionality is not working properly. It is not user friendly and design is also not effective.

Being a Software Engineer and Software Developer, I know what features makes user friendly and how to increase look and feel of the site.

I helped librarian how effectively we can search contents in Excel sheet, how to sort and all which I learnt during my MBA Orientation class where we were taught Microsoft Office. Since the librarians are not technical and adult (mid 40s), so it will be difficult to teach them as they are not adapting quickly which I had taught.

Listed out the issues

Did consult with Excel Experts within organization and learned some new functionality of Excel which helps me making much fine Comprehensive Sheet

The Admin Part of website is not Continuing study of Music Nepal home site user friendly for me as I am authorized to work on it as administrator; but it is making me panic as the sections are not clearly defined. Major problem of Library/Record Wed 8th June, 2011 Preparing a MOCK UP Excel sheet for Library (Comprehensi ve Sheet) Keeping is it is not done properly and every time they are creating new excel sheet; which is causing problem in finding content's information. So I am preparing a MOCK UP Excel sheet for Library, which after finalization will be master copy for record keeping. Once this is done, no need to find multiple files for one record. Time and effort will be saved Continuing study of Music Nepal home site Thur 9th June, 2011 Working on preparing Excel sheet for Library (Comprehensi ve Sheet) Discussed with all Fri 10th June, 2011 Management team regarding the Comprehensiv e list sheet Some correction was needed to make and some information were missed. For a single content, we have different information available like artist, composer, lyricist, album cover etc. So finding more possible information for a single content. So that one sheet can work for all required content Studied and tested almost all section of website Completed going through each section of site and listed out all possible issues. Forwarded those issues to concerned technical institute for solving those. Did consult with Excel Experts within organization and learned some new functionality of Excel which helps me making much fine Comprehensive Sheet Added more issues in previous list

WEEKLY LOG SHEET: WEEK 2

Rajanee Maharjan: Daily Log Sheet (2nd Week) Music Nepal Pvt. Ltd (From 12th June to 17th June) Date Brief Description Challenges/Problems and their solutions
Need to prepare Marketing Prepare Marketing Strategies Sun 12th June Presentation given to Technical Institute Strategies for covering current market and future opportunities. Challenge is to study and search for the International Business of Nepali Content (Music, Video and Tones) Need to give presentation regarding the listed issues related to MN website. Why they are listed in issue, instead of that what should be done, how to make it user friendly and more Being a programmer, I know the solutions of those issues and have an idea of making more user friendly website. So shared those ideas with Technical Institute. Waiting for UPDATES from them Population mentioned at site are not Studying for International Mon 13th June Tele Co. at first GOLF Countries like Qatar, Dubai, Saudi Need to find out the approx population of Nepalese in these GOLF countries. More the population, more effective to do business. exact enough as those are count of Nepalese who are living legally but we know many people are living there illegally. So for this I contacted NRNs and visited Pararastra Mantralaya to know the approx population of Nepalese in GOLF countries. From the data of Nepalese population in Golf Countries, Malaysia, Oman, Dubai, Qatar are Tues 14th June International Tele Co. the main area. So at the initial phase, I choose Malaysia. Need to find potential Tele Co. which can provides services like NTC and Ncell Sent emails to multiple Tele Co. of Malaysia and asking them either they can provide RBT, IVE services or not. Did Google for International business of Nepali Content. Searched for International Tele Co. like NTC, Ncell in case of Nepal.

Knowledge applied / learned / What is done

Wed 15th June

On Leave for Mid Term Exam Few emails were replied where almost all were unable to provide International Tele Co. Continue studying about the Tele Co. of Malaysia. servicea we are searching for. Again sent few emails to new Tele Cos to know either they can provide us help or not

Thur 16th June Updates on Issues of MN website

According to Technical Institute, they worked on some issues from list and mention DONE on those Received some updates on issues which were listed which they thought they are resolved. I tested those updates issues. But some DONE issues were still not properly done so I again replied them with NOT DONE

Fri 17th June

On Leave for Mid Term Exam

WEEKLY LOG SHEET: WEEK 3

Rajanee Maharjan: Daily Log Sheet (3rd Week) Music Nepal Pvt. Ltd (From 19th June to 24th June) Date Brief Description Challenges/Problems and their solutions Knowledge applied / learned / What is done
Get reply from some of them International Tele Co. Sun 19th June Revamp of VPN Application Module All management team sat together and discussed what VPN look like and how it will perform. According to discussion, VPN module is prepared. Continue studying about the Tele Co. of Malaysia. and began communication with them. Among them PYRO and ZED are two major Teleco from Dubai and Malaysia. VPN Application module submitted to Technical Team for development and explained each module to them. I explained that we are the largest Nepali content provider and we have authority to sell them in international market as International Tele Co. Communication is in progress with PYRO and ZED we did agreement with more than 300 Nepali Music Companies. Beside this I also Mon 20th June There is duplication of Artist Name, Resolving Major Issue on Website Multiple type of writing artist name Musician, and Lyricist name in website which is creating major problem, especially in finance part as MN is giving royalty to all artists. If there is two names for one artist then there is big conflict. Resolving Major Tues 21st June Issue on Website Multiple type of writing artist Continue In Process To resolve this, I Printed out all artists name with correct spelling and then begins to correct wrong spelled name at MN site's control panel. let them know that we can provide Songs, Videos, Clips, Ringtones etc.

name

Wed 22nd June International Tele Co. PYRO requested Draft agreement Prepared agreement and sent it to Management Head for finalization So draw a flow chart diagram showing process flow and human resource used. Beside this, I also Thur 23rd June Human Resource at MN is less Organization Management Flow Chart than the work needed to be done at MN. So for this I am given responsibility to organize Office with respect to human resource. showed the area where we are lacking Human Resource. Used Powerpoint for flow diagram. While preparing this, I used the concet of UML (Unified Modeling Language) which I had learnt during my software engineering and the Human Resource Management class during MBA All appreciate my job and request me to add few more information so that it will help Management Team Organization Fri 24th June Management Flow Chart Continue Need to give presentation in front of Management Team. to make decision in recruiting Human Resource if it is really lacking as mentioned in Flow Chart. For final and fine flow chart, I need help from HR expert so I consulted friend of mine who is working at HR department at Standard Chartered Bank. Public Holiday "Jana garana Diwas"

WEEKLY LOG SHEET: WEEK 4

Rajanee Maharjan: Daily Log Sheet (4th Week) Music Nepal Pvt. Ltd (From 26th June to 1st July) Date Brief Description
Organization Sun 26th June Management Flow Chart Finalization Mon 27th June International Tele Co.

Challenges/Problems and their solutions

Finalized the Organization Process Flow Chart. Given presentation on it again with animation. Need revision on Draft Agreement sent to PYRO on Thursday 23rd June. All management team sat together

Knowledge applied / learned / What is done

Find out there is lack of Digital Supervisor. Decided to recruit Digital Supervisor within a month.

Revised the agreement and sent it to PYRO and Management Head

Tue 28th June

Revamp of VPN Application Module

and discussed what VPN look like and how it will perform. According to discussion, VPN module is prepared.

VPN Application module submitted to Technical Team for development and explained each module to them.

Being a programmer, it was VPN Wed 28th June Development (Desktop application) Set meeting with Technical Team. Explained them What This VPN is and what should be the outcome. convenient for me to explain about our requirement and about VPN to the technical team. Now VPN is in Development phase and agreed to complete within a week. Tested those issues which were Received some updates on issues Thur 28th June Updates of MN website which were not solved from the list which I had sent weeks back to technical team. highlighted as DONE and confirmed from my side whether they are DONE as per need or not. Replied them with some more issues on WORD. Recruitment Fri 28th June Process of Digital Supervisor Management Team agreed on Lack of Digital Supervisor as mentioned in Organization Process Flow Chart. Prepared the Vacancy Announcement and posted at Music Nepal's Home site and Merojob.com

WEEKLY LOG SHEET: WEEK 5

Rajanee Maharjan: Daily Log Sheet (5th Week) Music Nepal Pvt. Ltd (From 3rd July to 8th July) Challenges/Problems and their solutions Knowledge applied / learned / What is done
Comparing LINUX Checked the status of server located in server room of NTC as server NTC visit regarding VPN Development was down for a day. They suggest us to work either on LINUX or WINDOWS 2008 OS as we implemented WIN 2003 OS which is very poor from security aspect. Sun 3rd July Did Follow Up on this and get information regarding progress of application. We conduct a meeting VPN Development (Desktop application) with Technical Team and explain them the weakness of current OS i.e WIN2003 and requested them to implement LINUX OS, as we are developing this application for long run. and WIN2008 OS, we brainstorm for certain time with NTC team and our team, then we conclude to use LINUX as it is open source and freely available. Show the advantages of LINUX over WIN 2003 and WIN 2008 OS. Convenience the technical team that LINUX is convenient and secured OS for our application. Went through their proposal where lots Conduct Meeting with respective Mon 4th July person from TELETALK regarding IVR Service IVR service so as to increase market area for contents i.e music, videos etc of UML, Flow diagrams were there representing IVR service. Explained those UML diagrams to our management team as UML

Date

Brief Description

diagrams were easy for me to understand being a software student. Ended the meeting to get back together after a week.

For this we checked the status of mobile carrier in Nepal. For PRBT service, mobile must have good video qulity. Conduct Meeting with marketing PVRT service team from NCell to know/discuss the possibility/complexity of use of PRBT services in Nepal. But here in Nepal, most of the people carry cheap mobile set or low video quality mobile set. So for this reason, we postpond the implementation of PRBT service for few years. Need to manage overall organization in terms of staff and the space where they are working. The most messed up place was LIBRARY as there is more staff but Tue 5th July Organization Management: Space and Staff small area with all albums, Cassettes and more. Went to LIBRARY to study the current allocation of stuffs and staffs. Had brainstorm with Management Team and decided to restructure the LIBRARY. Design the MOCK UP LIBRARY ROOM Plan. Sent for Approval from M.D.

While testing Went to Technical Team so as to get Final VPN application. There they showed us final VPN. All the previous issues related to VPN were resolved but still there were some Wed 6th July VPN Development (Final Delivery) issues in REPORT section. That can be done within 24 hour and result will be displayed on LIVE. We don't need to wait for 1 more day as we only need was VPN application. All other will be visible LIVE on website REPORT section (Download, Finance Report), our Finance Manager came up with some issues. With the help of his expertise in reporting and my experience in programming, we point out the issues and gave them the way to achieve required solution. Conducted meeting with Management Team including MD. Revamp the LIBRARY Floor Plan and was approved for implementation. Thur 7th July Organization Management: Space and Staff The plan is made in such a way that during restricting period, the staff won't be interfering in doing their daily tasks. Took help of Microsoft Project for planning this project and allocating resource, cost and time. Contacted the respective person (Carpenter, Builder) for restructuring during the LIBRARY. The procedure will begin from Saturday (9th July, 2011) Listed all applicants and went through one by one. Listed all the Fri 8th July Recruitment Process of Digital Supervisor reliable candidates and removed the unreliable/unsuitable candidate from list. Forwarded the CV of all candidates to Management Team Core Management Team sat together for finalizing those lists for those who will appear in written exam.

WEEKLY LOG SHEET: WEEK 6

Rajanee Maharjan: Daily Log Sheet (6th Week) Music Nepal Pvt. Ltd (From 10th July to 15th July) Challenges/Problems and their solutions Knowledge applied / learned / What is done
Conducted VPN test from Technical Team delivered the Final Sun 10 July VPN Final Test Application "VPN". Though it was final from their side, we need to test it from USER END. Went to market (multiple different locations within Kathmandu) for Mon 11th July VPN Implementation implementation of VPN. The DEALERs were non technical persons. For this we need high speed Internet but most of them were using 128kbps or no internet. Went through CMS of phonofile.com, one of our old clients site. Traditional way of submitting content was uploadind via FTP, but here the Tue 12th July Phonofile Study scenario is totally different. Went through all sections, features of site. all aspects. Few minor issues were still there but it won't hamper in going market. We submitted those list to technical team. Taught DEALERs how to use this application, what is it supposes. We also recommend them to use at least 1MB or more than that. Else download process will be slow. Since I was a website developer, it was very much easier for me to interact with this website and most of the terminologies were familiar to me. After an hour conversation, everything were clear and again revisit the site. Registered Music Nepal as its client and began our service via phonofile.

Date

Brief Description

Little confusion was there regarding UPC, EAC, Content Upload, Services, ISRC etc. So conducted Video/Voice Chat to respective person from phonofile and discussed on issues

I goggled as much as I can Some of our co-worker have direct access to some of our clients and their emails are CCed to me. All most all emails were non professional and Wed 13th July Training on "How to write Professional Email" straight forward. I didn't see any improvement on their emails for long period of time. I had put this issue to my Management Team few days back. Then they request me to give general presentation on this (though I am not that professional) on Wed 13th July. and used the knowledge which I had gained during my Induction class and my working period as System Analyst where I need to deal with all clients via written media. I gave them few hours, with presentations, manuals, and links and so on. This brings change in their written pattern. Taught DEALERs how to use this application, what Thur 14th July VPN Implementation Contd Went to some more new market for implementation of VPN. (Covered Kathmandu and Lalitpur) is it supposes. We also recommend them to use at least 1MB or more than that. Else download process will be slow. All library records and Account Records are keeping on Excel and with manual processes. Management Study of Library Fri 15th July Software Online "Royalty Management" Team decide to develop Library software for reducing manual tasks and making more convinent. Since this is organization related to Music, ROYALTY calculation is majaor part with revenue share distibution to multiple setions. Prepare a MOCK UP model of Library Softare with the help of Finance Officer. Beside this we Google about ROYALTY MANAGEMENT application. Couldn't get any yet.

WEEKLY LOG SHEET: WEEK 7

Rajanee Maharjan: Daily Log Sheet (7th Week) Music Nepal Pvt. Ltd (From 17th July to 22nd July)
Date Brief Description Challenges/Problems and their solutions Knowledge applied / learned / What is done
Monitored all the dealers as we have Collected Feedback from all dealers Sun 17 July where we had setup VN for test. There VPN Feedback Discussion were some critical issues which needed to be solved before we go LIVE. their username and password. Made a team so that that team will be able to come up with solution to the critical issues including me Googled bout all Mon 18th July New Teleco: Japan Studied about New Tele Communications from Japan so as to advance our RBT business over there. possible telecos from Japan and listed few which can povide RBT platform. Took help of NRN over there. Tue 19th July Module development for Library Software Online "Royalty Management" Finalized the MODULEs which will be handover to Developers for the development of software Prepared a list of Agendas regarding RBT to conduct meeting with NTC. Wed 20 July RBT issues For this, collected all complains from partner music companies, went through all complains in detail and filtered them. Prepared UML diagrams which I had learned during my engineering.

Went through Thur 21st July Finalized a particular single Tele Co. New Teleco: Japan Contd like NTC from Japan. Prepared a Proposal regarding providing RBT platform. previously prepared proposals and beside this I googled about professional proposals too. We decided to print out all the contents available with MN of As we are now in International Market, almost all International TeleCo request us to provide the authority letter for all contents each Fri 22nd July Statement Management time we provide them. And authority letter must have the partner companies logo and sign of respective person. For each time when we sent contents to International market, it is very hectic to get sign and logo of partner companies. So we discuss on this to make our task easier. each partner companies and whenever partner companies visit MN for statement (Revenue), we will request them to sign and put stamp on those so that later on we can use that as proof in International market that we (MN) are the authorized distributor of contents. Its in working process and doing good.

WEEKLY LOG SHEET: WEEK 8

Rajanee Maharjan: Daily Log Sheet (8th Week) Music Nepal Pvt. Ltd (From 31st July to 5th August) Date Brief Description Challenges/Problems and their solutions Knowledge applied / learned / What is done
VPN 1 took multiple minutes to download a song whereas dealers are giving multiple Sun 31 July After collecting feedback of VPN1, VPN 2 Plan there are one major issue and problem i.e Download SPEED songs within a second as they are doing it from local computer. So we came up with VPN 2 i.e. contents will be in local computer and minimum 128 kbps of internet will also work. We can see how fast We set meeting with Technical Team and discuss with feasibility, Mon 1st Aug complexity of VPN 2. They said VPN 2 Development this can be done within few days as all the needed codes are already there for VPN 1, only need is zip / unzip function unzipping any zipped folder / files in our own computer. We are applying same feature in content download. All contents will be zipped and whenever a customer needs any particular song that will be unzipped, no entire folder. This will take less time. Teej is one of the special festival in Nepal, so targeting this festival, we Tue 2nd Aug plaaned to produce and distribute Promotion Plan - Teej TEEJ songs collection in CD and make video promotion of those songs. This promotion will be shown in TV channels. As I studied in Promotion Management, I decide to create road trafiic in Nepali channels includin Image, HTV, Himalayan, TTV, NTV and so on. In each promo, we displayed CRBT / PRBT / UTL

Went through MN home site thoroughly and again listed out some uneanted errors / bugs like Wed 3rd Aug missing of Album Names, covers, MN website revision two albums content merging into one album, etc. Forwarded it to technical team. Explained them about those issues as well. Will sort out by week. Went through previously Thur 4th Aug New Teleco: Japan Contd Proposal was accepted. Need to develop agreement prepared agreement and forwarded to management team for revision and finalization. We decided to produce New album with scratch card not in CD, so that users directly can download songs from MN website. While Fri 5th Aug Promotional Plan Remake of Narayan Gopal's Song purchasing scratch card, users also get Booklets with full lyrics. For this we talked with Technical team and request them to develo few pages dedicated to new album, where users don't need to go for online payment, just need to entry CODE and download songs. Technical team didn't get what I was trying to tell, they were confused with scratch code as it already there in MN site which need Payment Gateway Integration. Then I myself developed coding pages, showed them DEMO and told them to do like this. Then they understand what we are looking for. Development is in process.