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  • Facebook Marketing 101

    Cargado por

    Mike Smith
    194 vistas79 páginas
    Facebook has 11. Million users in Malaysia (Aug 2011) 2011) Why do you need to be in? 6 million male and 5. Million female (aug Penetration of Facebook in Malaysia to population: 27. % (Mid 2010) population: 40 %!

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    Facebook has 11. Million users in Malaysia (Aug 2011) 2011) Why do you need to be in? 6 million male and 5. Million female (aug Penetration of Facebook in Malaysia to population: 27. % (Mid 2010) population: 40 %!

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    Attribution Non-Commercial (BY-NC)
    Descargue como PDF, TXT o lea en línea desde Scribd
    Marcar por contenido inapropiado
    194 vistas79 páginas

    Facebook Marketing 101

    Cargado por

    Mike Smith
    Facebook has 11. Million users in Malaysia (Aug 2011) 2011) Why do you need to be in? 6 million male and 5. Million female (aug Penetration of Facebook in Malaysia to population: 27. % (Mid 2010) population: 40 %!

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Descargue como PDF, TXT o lea en línea desde Scribd
    Marcar por contenido inapropiado
    de 79

    Marketing

    Sunday, August 14, 2011

    Intro

    Sunday, August 14, 2011

    Todays Topic
    Overview of Social Media How does Facebook Marketing work? Facebook platform stack Facebook Fan Page How to create a Fan Page? How to create an app for your Fan Page? Marketing techniques
    Sunday, August 14, 2011

    Overview of Social Media

    Sunday, August 14, 2011

    Whats Social Media?


    Social media provides the way people share idea, thoughts, content & relationship online.

    Sunday, August 14, 2011

    Social Media Marketing


    Social Media Marketing (SMM) is a

    new way for organizations to interact and converse with their customer communities online.

    Sunday, August 14, 2011

    What is NOT Social Media?

    Build it and they will come Using Social Media to broadcast, not to
    LISTEN

    Its FREE! You have to react to each negative


    comment

    About hard selling


    Sunday, August 14, 2011

    What is Social Media?


    Some says its about Content, Content, Content! Some say its about Conversation? Which is right?

    Sunday, August 14, 2011

    Is Social Media a Fad?

    Sunday, August 14, 2011

    Social Media works both ways

    Sunday, August 14, 2011

    Hi Shameful!

    Sunday, August 14, 2011

    Why do you need to be in?

    Sunday, August 14, 2011

    Why do you need to be in?

    Facebook 750 million active users


    Sunday, August 14, 2011

    Top 5 Countries
    United States Indonesia India United Kingdom Turkey 153 075 360 39 168 140 31 994 260 29 785 640 29 643 160

    Sunday, August 14, 2011

    Asian Top 10

    Sunday, August 14, 2011

    Asian Top 10

    Sunday, August 14, 2011

    Why do you need to be in?

    Sunday, August 14, 2011

    Facebook has 11.3 million users in Malaysia


    (Aug 2011)

    Why do you need to be in?

    Sunday, August 14, 2011

    Facebook has 11.3 million users in Malaysia


    (Aug 2011) 2011)

    Why do you need to be in?

    6 million male and 5.2 million female (Aug

    Sunday, August 14, 2011

    Facebook has 11.3 million users in Malaysia


    (Aug 2011) 2011)

    Why do you need to be in?

    6 million male and 5.2 million female (Aug Penetration of Facebook in Malaysia to
    population: 27.11 % (Mid 2010)

    Sunday, August 14, 2011

    Facebook has 11.3 million users in Malaysia


    (Aug 2011) 2011)

    Why do you need to be in?

    6 million male and 5.2 million female (Aug Penetration of Facebook in Malaysia to
    population: 27.11 % (Mid 2010) population: 40 %! (Aug 2011)

    Penetration of Facebook in Malaysia to


    Sunday, August 14, 2011

    is the dominant social network site

    But not in all markets China Taiwan Vietnam Japan Korea

    Sunday, August 14, 2011

    Facebook vs Orkut

    Sunday, August 14, 2011

    Platform
    Mobile Apps

    Social Plugins

    Dialogs

    Standards HTTP, HTML 5, JSON, OAuth, Open Graph

    Sunday, August 14, 2011

    Platform
    Website
    Mobile Apps

    Social Plugins

    Dialogs

    Graph API User, App, Page, Credits, Places, Ads

    Standards HTTP, HTML 5, JSON, OAuth, Open Graph

    Sunday, August 14, 2011

    Marketing

    Facebook Ad

    Sunday, August 14, 2011

    Marketing

    Facebook Ad

    Sunday, August 14, 2011

    Build
    Evaluate your assets What is your objective? Start with a Page Build fan page
    Sunday, August 14, 2011

    Engage
    Publish to your page

    Sunday, August 14, 2011

    Engage
    Publish to your page

    Sunday, August 14, 2011

    Engage
    Post short updates and time sensitive Best time 8.30 AM, 4.30PM, 12.00AM Use tools like Ask question
    Sunday, August 14, 2011

    Engage
    Include photos & videos

    Sunday, August 14, 2011

    Amplify
    Facebook Ads Facebook Sponsored Stories Contest

    Sunday, August 14, 2011

    BUILD

    Build Fan Page Build an App Customize the Welcome Page Fan-gating
    Sunday, August 14, 2011

    Create a Fan Page


    Step 1 Go tohttp://www.facebook.com/pages/create.php Step 2 Select a type that ts your need for your business/brand/product Step 3 Fill in the relevant information, check on theI agree toFacebook Pages Termsand click on Get Started button Step 4 Done.

    Sunday, August 14, 2011

    Create Page

    Sunday, August 14, 2011

    Sunday, August 14, 2011

    Sunday, August 14, 2011

    Sunday, August 14, 2011

    Sunday, August 14, 2011

    Sunday, August 14, 2011

    FB Places

    Sunday, August 14, 2011

    Sunday, August 14, 2011

    Sunday, August 14, 2011

    Vanity URL
    You will need a minimum 25 Likes
    Instead of http://www.facebook.com/pages/GDS/ 159681524094286?sk=wall its better www.facebook.com/etasbih

    Sunday, August 14, 2011

    How to add a Welcome Tab?


    Demo using Static HTML http://www.facebook.com/apps/ application.php?id=190322544333196

    Sunday, August 14, 2011

    Static HTML
    1. Install app 2. Edit the Welcome Tab 3. Copy the Fan & Non Fan text 4. Enable default tab & control comment 5. View result

    Sunday, August 14, 2011

    Sunday, August 14, 2011

    Sunday, August 14, 2011

    Sunday, August 14, 2011

    Sunday, August 14, 2011

    Sunday, August 14, 2011

    Sunday, August 14, 2011

    Fan Page Tips


    500-1000 fan base Disable comment

    Sunday, August 14, 2011

    Fan Page Tips

    Sunday, August 14, 2011

    Newsletter

    Sunday, August 14, 2011

    Sunday, August 14, 2011

    Sunday, August 14, 2011

    Engage

    Sunday, August 14, 2011

    Content is King! Reply within 2 hours (if possible) Take hostile conversation ofine Questions Conversation
    Sunday, August 14, 2011

    Sunday, August 14, 2011

    Amplify

    Sunday, August 14, 2011

    Create Ads

    Demo www.facebook.com/ads/create

    Sunday, August 14, 2011

    Sunday, August 14, 2011

    Sunday, August 14, 2011

    Sunday, August 14, 2011

    Sunday, August 14, 2011

    Sunday, August 14, 2011

    Sponsored Stories

    Sunday, August 14, 2011

    Marketing Tips

    Sunday, August 14, 2011

    Increasing Fan Base

    Does not work

    http://www.facebook.com/pages/browser.php

    Sunday, August 14, 2011

    1. Embed Widgets

    Sunday, August 14, 2011

    2. Email invites

    Sunday, August 14, 2011

    3. Signature Block

    Sunday, August 14, 2011

    4. RSS Feed Grafti Create stickiness

    Sunday, August 14, 2011

    5. Run contest! Bribery works best!

    Sunday, August 14, 2011

    6. Run video campaigns Make product description How to videos? Testimonial

    Sunday, August 14, 2011

    Take Away
    3 steps to building Facebook Marketing Content & Conversation Be consistent & patient Track, experiment various approach and
    manage ads

    Sunday, August 14, 2011

    @ganee ganee@itrain.com.my www.facebook.com/itrain.malaysia

    Sunday, August 14, 2011

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