Documentos de Académico
Documentos de Profesional
Documentos de Cultura
May 13
SAVE THE DATES August 26: Women’s Press Retreat & Fundraiser MOTHER’S DAY
6
National Organization
for Women
7
Women’s Stories
9
Voices Around the Table:
Memories of Mom & Dad
10
Local Perspectives
12
Women at Work
13
Body and Soul
14
Community Bulletins
Cover Art by Shirley Kirkes Mar
15
Resources for Women
2
Where to find the
Women’s Press
Women’sPress Women’s Press | May & June 2007 | editors@womenspress-slo.org
Readers,
STANDING WOMEN The women of San Luis Obispo call upon
The brouhaha around Don Imus’ inap- the women of the world, from day-old babies
propriate comments and subsequent fir- to our most senior elders, to stand with us on
ing by CBS is timely given the new section
we are introducing in the paper this issue: May 13, 2007, to save the world.
Talk About It. The Imus issue has us talking
about how we have just let shock jocks spew We are standing for the world’s
their violent disrespectful statements onto
our airwaves and into our psyche without children and grandchildren,
calling for a more civil society. Ellen Good- and for the seven generations beyond them.
man called the incident “a stop sign in front We dream of a world where all of our children
of the speeding coarseness of the culture.”
have safe drinking water, clean air to breathe,
She also used a metaphor I liked, saying
that “if women are the canaries in this cul- and enough food to eat.
tural mineshaft, the official name over the A world where they have access to
mineshaft is incivility.” a basic education to develop their minds If you share this dream, join us
Our Talk About It section will bring to at 12:45 on Sunday, May 13,
and healthcare to nurture their growing bodies.
our awareness the many places and ways
that incivility—abuse—exists in our cul- A world where they have a warm, safe to stand in silence for five minutes
ture, with our section’s focus being on how and loving place to call home. at 1 PM in the Tranquility Garden,
women are targets and are affected. Those A world where they don’t live in fear of violence — the grassy patch between City Hall and
of us who conceived of the section believe
in their home, in their neighborhood, in their school the Little Theater, on Palm St. near Morro.
that if we don’t talk about it – don’t own
the problems – that they can’t change. or in their world. We ask you to invite the men and boys
The challenge and difficulty about any This is the world of which we dream. you care about to join you.
social change efforts are that they take This is the cause for which we stand. Please bring bells.
effort! Speaking up for what we believe,
which may mean telling someone that how
they said or did something is unacceptable,
takes courage and might leave you isolated
and rejected. In my mind, to act and speak For more information go to
for what we stand for is the highest good. STANDINGWOMEN.ORG
My hope is that “talking about it” will
or call Shana at 541.1736,
give us common ground on which to walk
toward a more civil society. Eve at 786.4541,
The next steps of growth for the Wom- or Bobbe at 541.6099
en’s Press is to get enough volunteers to help
us develop our website, database, and a
listserv—things that will enable us to keep
local women informed about events and
issues of particular interest to women. If
your skills, interests, and schedule allow,
$$$ Join our sales team! $$$
call me (474-6444) and we’ll work together
D
o you enjoy the Women’s Press? meet people in a different context and see
to bring the Press up to its potential as a
Would you like to learn new skills and our service as a win-win situation. Our rates
source of information and inspiration to
support this women’s publication and are very affordable and our commission
the women in our county.
For other volunteer opportunities, see
the Women’s Community Center? And earn fees give me a welcome added income for Women’s Community Center Board
some extra income? my efforts. (20% on all advertising, Angie King, President
elsewhere on this page.
And save the dates: We need sales reps. from all parts of including renewals and business profiles; Kathleen Deragon
• August 11 for Day With Creative the county, North Coast, North County, and 10% one-time development bonus for new Susan Howe
Women South County. We even distribute issues in accounts) It’s part time because our issues Jan Potter
• August 26 for 2nd Annual Women’s Santa Maria. are every two months and we can work as Robin Werderits
Press Retreat and Fundraiser You’ll have an opportunity to meet a team to share leads and ideas. If this
with business women and women-friendly sounds like something you would enjoy
Have a relaxing summer, businesses for mutual benefit. One of our please contact us.
special offers is to interview business own- Prior experience is not necessary.
ers/operators and create a human interest Contact Carol Dawn, Sales Rep
article about them and their services. I have 235-4960
found this to be lots of fun, an opportunity to
MAILING ADDRESS:
Women’s Press ADVERTISING RATES
Women’s Community Center Contributors for publication-ready ads:
880 Industrial Way Beverly Engel Heather Mendel
San Luis Obispo, CA 93401 Jeannie Greensfelder Denise Nickeson Business card:
805.544.9313 Hilda Heifetz Berta Parrish $35/one issue $150/year (6 issues)
Charlene Huggins Adele Sommers 4" X 5":
Managing Editor: Kathleen Deragon Jacqueline Turner
managing-editor@womenspress-slo.org Laura Hyde $75/one issue $350/year (6 issues)
Assistant Editor: Amelia Free Angie King Marleen Walmsley Quarter page:
Layout & Design: Benjamin Lawless Dianne Legro Andrea Zeller $115/one issue $525/year (6 issues)
Photographer: Lynda Roeller Half page:
Distribution Manager: Paula Sigman Volunteers $190/one issue $850/year (6 issues)
Advertising Team: Carol Dawn, Ben Lawless Evelyn Adams Roberta Youtan Kay
Subscriptions: Full page:
subscriptions@womenspress-slo.org Tyler Aldrich Michele Kirk $350/one issue $1575/year (6 issues)
Ads: ads@womenpress-slo.org Barbara Atkinson Alyson Leblanc
Workshop Listings $35 an issue
(Put “ads” or “subscriptions” in subject line) Darya Boland Pam Logan 3.5” x 2” logo $10 extra
Nancy Booye Jacky Lopez
Submissions Welcomed! Rebecca Brown Elizabeth McGregor
Articles, essays, opinion pieces, letters, artwork, poetry Shaba Mohseni Business Profile: $149/Issue
Dee Carroll (Logo, Photo & 250 words)
wanted & appreciated. The Women’s Press reserves the Kate Czekala Trisha Oksner
right to edit all submissions for content, clarity & length.
Contact managing-editor@womenspress-slo.org or call Bailey Drechsler Anne Quinn
Anne Dunbar Lynda Roeller Color Ads: Add 25%
805-544-9313. Ad Design/Layout available at an additional charge
The opinions expressed in the Women’s Press are those of the Maria Foster Shana Ross
Publication-ready defined as high-resolution
authors & do not necessarily reflect the opinions of the Angela Henderson Renee Sanpei (minimum 300 dpi) digital files in one of the
Women’s Community Center. The Women’s Community Center Robin Werderits
does not necessarily endorse products or services advertised Margaret Hennessy following formats: .tif, .ai, .psd, .pdf, .jpg, or .eps
in the Women’s Press. Susan Howe Dawn Williams
6000 free copies distributed in SLO County. Subscriptions by mail & by e-mail available.
May & June 2007 | www.womenspress-slo.org | Women’s Press Women’sPress
As women we have the power to band together to make our voices heard—to speak out
against violence toward women and children in all its manifestations.
M
treat them with respect and thus send the message that orro Bay resident Mary Norby came to me some
You decide to do something, perform one small action,
and suddenly it’s a tide, the momentum is going, and there’s they deserve to be treated well by men. We can provide our weeks ago and asked if the Women’s Press would
no possibility of turning back. Somehow, even though you sons with healthy fathers who show them by example how consider starting a column in which lesbian women
thought you foresaw all that would happen, you didn’t know to honor and respect women. could tell their stories. Her own granddaughter had a dis-
the pace would pick up so. — Amanda Cross As women, we can learn the red flags that signal that a tressing time when she “came out” and Mary believes if
man may be abusive. By learning these warning signs we there were more forums where lesbians could talk and
W
e all have the power to help decrease the level of can avoid bringing an abuser into our own lives or the lives we could listen, that coming out wouldn’t be so difficult .
violence in our community and in the world. If we of our children. As she asked me, “Why can’t we talk about it?” I knew we
begin with the premise that violence begins at home As women, we can reach out to support other women had a title, not just for a lesbian column, but for a whole
we can see that small starts, small actions can indeed cre- who have been abused—either emotionally, physically or section in the Press where we could cover issues that too
ate huge results. often create barriers between us because they are not easy
sexually. We can listen to their stories and offer emotional
It is our contention that women have the ability to play a or pleasant to talk about— in particular, violence against
and financial support. Instead of judging women who stay
particularly powerful role in allevi ating violence. women and children.
in abusive relationships, we can make the effort to support
As mothers, we have the power to raise boys who are My commitment to the new section, which we will,
them in gaining the strength to leave.
respectful of girls and women—boys who don’t take advan- indeed, call Talk About It, was strengthened when I heard
As women, we have the power to educate ourselves
tage of their superior physical strength but who protect and Angela Davis talk at Cal Poly on March 9. She gave the sta-
about the prevalence of violence in our community and
defend females from those who try. We have the power to tistic that, around the world, at least 1 in every 3 women
to educate others. Around the world at least 1 in every 3
raise girls who respect themselves enough to take care of will have been beaten, coerced into sex, or otherwise
women have been beaten, coerced into sex or otherwise
themselves—to be assertive when someone attempts to abused in her lifetime. Staggering. I asked myself, “Why
abused in her lifetime. Domestic violence is a national trag-
control them, to defend themselves when someone tries to does one gender of our species perform so much violence
edy of staggering proportions—up to six million women are
hurt them, and to tell others if either one of these strate- on the other half? What can we women do to prevent it? “
believed to be beaten in their homes each year; four million
gies don’t work. One of our regular contributors, Beverly Engel, is a
incidents are reported. And there is an epidemic of child
As mothers, we can do more than teach our children nationally known expert on abuse, so she and I have come
molestation spreading across the United States yet few
about good touch and bad touch. We can open the lines of up with the vision for Talk About It, and eventually—we
people are aware: 100,000 children are molested a year—1
communication between ourselves and our children so that hope—a community movement to stop violence against
in every 3 girls and 1 in every 4 boys.
sex can be talked about openly. We can talk to our children women and children. We will collaborate with other wom-
As women, we have the power to band together to make
very early on about sex in general and sexual abuse in par- en’s organizations that already work to prevent violence
our voices heard—to speak out against violence toward
ticular. against women or give women and children a safe haven.
women and children in all its manifestations. This sec-
As women, we can come out of denial about our own We are calling our movement WAVS: Women Aligned for
tion of Women’s Press is a beginning, a place from which
abuse experiences. We can tell our stories to others to help a Violence-free Society. (See mission statement on this
to start. We intend to let our voices be heard through our
educate and illuminate. We can reach out for the treatment page.)
articles, our stories and eventually, our programs. And by
we need so that we don’t pass the abuse on to our own We consciously chose not be Women Against anything
banding together with other organizations in the commu-
children. We can get the support we need so that we don’t but Women For something. Identifying what we all can
nity we plan on taking action that will not only be heard but agree on is more important and can lead more readily to
become romantically involved with men who abuse us or
felt. Please join us in our efforts. Every woman’s voice is solutions than taking oppositional positions. That is where
our children. Instead we can become powerful role models
important—every woman’s voice can add to the cacophony we can find common ground.
for our daughters—role models who marry good, healthy
of voices that can eventually create a shout that is heard — Kathleen
men. We can provide our daughters with loving fathers who
around the world.
Mission Statement
WAVS: Women Aligned for a Violence-free Society
O
ur mission is to create a community free of domes- We believe that the eradication of child abuse, domes-
tic and sexual violence. It is our belief that women tic violence, and the sexual assault of woman and chil-
can be the most powerful force in this endeavor. dren is within our power. Each and every one of us has
Our goal is to empower women to stand up and speak out the power to make a significant difference in the lives of
against the violence (emotional, physical, and sexual) that women and children around us.
is directed at our children and at women. Although we To this end, we will be devoting a section in each issue
accept and appreciate the support of good men who also of the Women’s Press to the subject of domestic vio-
stand against domestic violence and sexual abuse against lence, child abuse, and sexual assault against women. We
women and children, we feel that as women we have a also plan on presenting a powerful and innovative pro-
unique perspective and a powerful voice in the eradication gram designed to educate, illuminate, and empower every
of these forms of violence. woman in our community to become a strong force in stop-
ping these forms of violence.
S F
he is bright. She is articulate. irst off, I want to state that I am eternally grateful to My identity as a queer person demands new attentiveness
She was in all the high school stage my mother and editor of the Women’s Press Kathleen in my daily life and the same is true for those closest to me. I
productions. She volunteered in the com- Deragon, and Mary Norby for creating this column. My received many different reactions from my friends and family when
munity. She took all of the advanced placement hope for this column is that it becomes a space in which I came out. A few of them were devastated, and those I thought
classes. queer, lesbian, and bisexual women share their stories of would disown me actually offered me unconditional love and sup-
She is gay. struggle, survival, empowerment, and creative endeavors—that port. If someone close to you comes out, I highly recommend
She “came out” in her last half year of her it will be a column that also seeks to educate. that you educate yourself before saying something that you could
high school senior year. She took part in the gay As the first contributor to this column, I want to say that I regret. When a queer person tells you that they are out means that
activities on the campus. She was abandoned identify as queer. Why identify as “queer,” you say? The word they want to build the capacity to have a closer relationship with
by her social peer group. She was on suicide queer has a resoundingly negative history in which it was you. Thankfully, the resources for families and friends of queer
watch for six weeks. She never returned to her used to describe someone who was abnormal or unusual. In people on the Internet and in print are vast, so please take advan-
school. this short space I cannot begin to excavate the histories that tage.
She went on to her freshman year at Mt. created this unfavorable definition. But I do know that queer Every queer woman’s coming out story is worthy of hearing,
Holyoke College on a scholarship. Her comment is now an empowering word used by bisexuals, transgender, and if you know a queer woman, I implore you to ask her to tell
on arriving at Mt. Holyoke was, “It feels very intersex, lesbians, and gays to describe themselves. Salvaging you hers. In fact, if you know someone who has a friend or family
safe here, a feeling that I haven’t had in a very the word queer from its unfavorable connotation is one of the member who knows someone queer, ask them about their experi-
long time. It’s good to know that I don’t have to many things that queers have done for this society. I hear we ence as well. Engaging in conversations with people who identify
be constantly editing my words or hiding my self also throw fabulous parties! as queer (or who know/love someone who is) is a powerful tool to
for fear of God knows what. Living a political existence as a queer woman is a most gain new understandings and disrupt problematic knowledge pro-
I read it, and I cried. I am her grandmother. I excellent thing to do, and I will contend that politicizing one’s duction. I want to mark that there is no uniform way to be queer
read it over again. I ask why? identity is easier than I ever thought. I think that the most nor is there any uniform way to show up as an ally, but to act ethi-
important thing any gay woman can do is come out of the cally and at least try could make all the difference in someone’s
closet. Coming out of the closet is not something that happens life. In closing, I would ask the readers of this article to think about
just one time; it is an ongoing process. the different ways you can engage in ethical conversations with
queer people about what faces them everyday.
Stories of Strength, Hope and Healing
My Story
By Beverly Engel
The Column That Counts
Stats on the Abuse of Women
I
should have become a criminal, a prostitute, or a patient in a
I
mental hospital. I came close to being all three. n spite of a great deal of public education, we are still
I should have become a criminal because the sexual dealing with a huge problem when it comes to the abuse
abuse I experienced at nine years old and the rape I suffered of women. Statistics tell us that women continue to be
at twelve filled me with such rage that I acted out against soci- abused in record numbers. For example:
ety in numerous ways, including hanging out with “bad boys” The American Medical Association estimates that
and shoplifting. over 4 million women are victims of severe assaults by boy-
I should have become a prostitute because the man who friends and husbands each year.
molested me taught me to trade my body for attention, pres- Around the world, at least 1 in every 3 women
ents, and root beer floats. He taught me that my only worth have been beaten, coerced into sex or otherwise abused in
was to give men sexual pleasure. her lifetime.
I should have become a patient in a mental hospital Nearly one-third of American women (31 percent)
because the emotional abuse and neglect I experienced from report being physically or sexually abused by a husband or
my mother nearly drove me crazy and the sexual abuse almost boyfriend at some point in their lives.
finished the job. Approximately 1 in 5 female high school
The point is that my emotionally and sexually abusive child- students report being physically and/or sexually
hood wounded my soul and caused deep psychological dam- abused by a dating partner.
age and that because of this – and in spite of this – I am who Three in four women (76 percent) who
I am today. reported they had been raped and/or physically
The neglect I experienced made me feel unwanted, unlov- assaulted since age 18 said that a current or for-
able, and unacceptable to society. mer husband, cohabitating partner, or date com-
The emotional abuse I experienced from my mother caused mitted the assault.
me to doubt my perceptions, to be self-critical and critical of Nearly one-fifth of women (18 percent)
others. It created a rage inside of me that I turned against reported experiencing a completed or attempted rape
my mother, myself and others. It caused me to rebel against at some time in their lives.
authority figures. It devastated my self-esteem. Annually in the U.S., 503,485 women are
The sexual abuse I experienced created a deep sense of stalked by an intimate partner.
shame inside me. I felt as if I had a huge mark on me that told Seventy-eight percent of stalking victims
everyone there was something wrong with me. It caused me to are women.
act out sexually, first by passing the abuse on to other children
and then by becoming a promiscuous adult.
Every survivor’s story is different and yet at the same time
every story is the same. We all suffered fear, pain, humilia-
tion, and shame. Some of us dealt with our shame by turning
it into rage and others carried our shame with us throughout Peace
our lives. I did both. Some of us had children and worked hard Artwork by Jessica Greenwalt
to not pass on the abuse we experienced. Others, like myself,
decided not to have children out of fear of passing it on. Some
A
ccording to the dictionary, peace is
tried desperately to maintain a relationship with their abusive “the normal freedom from civil com-
parent(s) while others, like myself, ended up temporarily or motion and violence.” Unfortunately,
even permanently separating from them. in many cases, peace isn’t as “normal”
I’ll never know who I might have become had I not been as anyone would like.
abused. But I do know that, because of the abuse, I developed A solid first step in beginning to
some extremely positive qualities. Because of my experiences bring peace to our surroundings is to
I developed a great deal of empathy and compassion for other find the strength in oneself to rise
people who have suffered. I started helping others as early as above pain and cruelty. I painted
high school. I became a Big Sister to a mentally retarded child a woman releasing a dove as a
and I became involved with an outreach program sponsored reminder that struggle can only be solved
by our local Y.W.C.A. for the adolescents in our local mental with peace.
hospital.
Because I survived such a horrible childhood, I developed
resilience and stamina that helped me weather other difficul-
ties in life. Since I had suffered so much in childhood, I wanted
to create a better life for myself and this provided me with the
motivation to put myself through college. And because of my
abuse experiences, I became very realistic about what humans
are capable of.
How You Can Make A Difference
Not all survivors become more empathetic toward oth- By Beverly Engel
ers— in fact, some close off their hearts and are unable
I
to feel the suffering of others. Not every survivor develops t doesn’t take a lot of time or money for you to join
strength— some are broken by the experience. And some sur- the movement for a violence-free society. In each
vivors remain in denial and become blind to the abuse of their issue of the Women’s Press we will offer sugges-
own children. But all those who suffered abuse as a child are tions as to how you can begin. We welcome your sug-
indeed survivors with unique and often outstanding qualities. gestions as well.
Although my life has been shaped by my abuse experi- 1. Don’t close yourself off from topics like abuse
ences, I don’t consider my story to be a tragic one. In fact, I or homosexuality just because they make you feel
consider my life story to be one of hope and healing. I truly uncomfortable. Instead, look a little closer at why top-
believe that, had I not been abused, my life may not have been ics such as these make you feel uneasy.
as interesting. I wouldn’t have become a therapist who special- 2. A lot of people don’t know what to do when they
ized in working with survivors of abuse. I wouldn’t have written see a mother yelling at, berating or hitting her children
19 self-help books, mostly about surviving abuse. I may not in a public place like a supermarket. In most cases,
have traveled around the world as much as I have and met so the best thing to do is simply talk to the mother in a
many interesting people. And I certainly would not have had supportive way. Say something like, “It looks like you
a life that is as meaningful as mine has been. For my life has have your hands full. It can be stressful trying to man-
been dedicated to my own healing and the healing of others. It age children while you’re trying to get things done.” In
has been about gaining understanding about why people hurt this way you distract her and help her to calm down.
one another and why and how shame and abuse gets passed But you also validate her experience (raising children
on in families. It has been about learning how to have com- What We’ll Be Talking About is the hardest job there is and managing kids while
passion for others and myself and how to forgive others and you’re in public is incredibly difficult). You also send
myself. I am a much wiser, deeper, more compassionate per- In future issues, we will be discussing such topics as: a subtle but often effective message that others are
son than I would have been had I not been abused. Media messages to young women regarding body image watching her. Of course, there are times when a moth-
Subtle verbal violence in TV and print media er’s behavior is so blatantly abusive that you need to
If you were abused as a child (either emotionally, physi- Older women and poverty report her.
cally or sexually), you have your own story to tell. We want to Use of women’s bodies to sell anything in advertising 3. Don’t allow others to pressure you into marriage
hear your story. We want to witness your pain. But we also Abuse women will suffer as soldiers return home or having a child if you know you aren’t ready. This is
want to hear about your strength and hope and healing. Send Pay discrimination in the workplace especially important for those of you who were abused
your story to editors@womenspress-slo.org or Women’s Press, as a child. Make sure you have healed your childhood
c/o Women’s Community Center, 880 Industrial Way, San Luis wounds before you marry or have children—otherwise
Obispo, 93401. (Your name does not have to be printed.) you risk doing to others what was done to you.
NOWNews Women’s Press | May & June 2007 | editors@womenspress-slo.org
UnsungHeroine
Marianne Kennedy:
Passion Creating Purpose
By Berta Parrish
Voices Around the Table: What is your favorite memory of your mom or dad?
Jill Turnbow Lynne Levine Jeanie Greensfelder
Comedian/Actress A few days before my college graduation Each February Mother rolled, spindled,
My mother used to love to stand on her in Washington, D.C. my Mom came to and perforated Pillsbury dough with her
head. We never knew why. But once when sightsee. She stayed with me in my col- dreams of winning the bake-off.
I was in the 7th grade, she came home lege dormitory room and forgot all about We children were her tasters.
from a formal dinner dance in her chiffon sightseeing - she hung out with me and my Not unlike the joke about men
gown with 50 dollars in her hand. She said, friends and became just “one of the girls” on a camp-out who agreed
“Look what I won! They bet me 50 bucks I and she loved it! that whoever complained
wouldn’t climb on a table and stand on my about the cooking became the
head. Easy money!” I was both horrified Kathleen Deragon cook, we grimaced, but fearful
and in awe. My mother was a riot. We ate a lot of hot fudge sundaes while of her reaction, said, “We love
I was growing up—because my mother it, we love it.”
Kathryn Brewer couldn’t get fudge to harden. It was a phe- Pillsbury judges agreed
“My dad was a very compassionate man nomenon we still cannot explain. She tried with us. Undaunted, my
and an avid gardener. He was particularly every recipe she could find and even the mother entered jingle con-
proud of his state-of-the-art compost pile never-fail ones failed for her. Once she even tests. Like the mother in the
complete with recently mail-ordered spe- had an unbelieving neighbor bring over her film, Prize Winner of Defiance,
cialized worms. One Kansas spring day favorite recipe and watch as my mother Ohio, she racked up a televi-
when I was seven or eight, I found a nest measured the ingredients, put them in the sion, a mystery-fur collared coat,
of three baby birds, newly fluffed, that had pan, heated them up, and monitored the and a shopping spree--all she could
been dislodged from its tree home. The candy thermometer. Baffled, the neigh- basket at the supermarket in four min-
mother would not come near. I knew I had bor sat down as mom offered her a bowl of utes. We enjoyed the dry run to the A &
to save the birds, but how? Then I remem- ice cream topped with another failed fudge P to evaluate the most expensive items, but
bered “the worms.” attempt. I recalled all of this recently when soon tired of canned ham that winter.
I will never forget the look on my dad’s I was going through old photos to put in The high spot of her career was win-
face when he came home from work and a memory book for Mom’s 80th birthday ning a car she couldn’t claim. After Mother
my mother spilled the beans about my party. There was a photo of her in teased submitted her verse, Viv, my married sister
intervention into Mother Nature. He was hair in a flip, victorious smile on her face, dropped by. Viv didn’t like Mom’s entry but band’s name, and a month later Fred won a
obviously so torn between being proud of holding a pan of fudge at a 90º angle, prov- found a discard in the wastebasket which Ford Mustang.
me for caring about the birds and furious ing that at least once she had managed to she loved. Viv entered it under her hus-
that I had sacrificed his expensive worms, cut and not pour her fudge for all to enjoy.
that he did nothing. Later he taught me
what to do if I ever found baby birds again,
and my mother dealt with me for stealing
One of Mom’s Funnier Moments
the worms.” by The Plastic Heiress, Barbara Atkinson
As my mother has aged, she’s lost a lot of that it would join my other discoveries:
her sight, but not her wits, although this the plethora of plastic tubs collected over
story may belie that. When I came to SLO the years from tub-butter, cream cheese,
and started to care for my mother after my cottage cheese, deli treats, etc. that took
father died, a curious thing began to hap- up two full cabinets! Then, over the next
pen. At the time, there was a two-cushion month, thinking I was already rich in plas-
sofa in the large kitchen/dining area of her tic, I was amused to find stashes of little-
nicely appointed condo. It was an old and to-tiny plastic bags flattened under files in
small sofa-bed whose metal coils and rods the large desk drawer, more under the desk
were only good for torturing the mean and mat, under other chair pillows, and in her
unkind or a guest you never wanted. After bedroom chest of drawers.
a few minutes of sitting on this sofa, the There was more plastic storage in the
cushion and I would invariably begin to garage – the bubble-wrap and foam from
slide off at a slow, measured pace, landing seemingly every item she’d ever purchased.
on the floor if not curtailed. Every time This garage plastic joined a stack of boxes
this happened, I would tell my mother that taking up a fourth of the garage that once
I think she needed a new sofa – this one no housed appliance and catalog purchases she
Roberta’s mother is in the second row from the top, second in on the left. longer served its purpose -- but it fell on now owned, and two oversized hooks from
deaf ears. where large handled paper bags were hung.
Roberta Youtan Kay older than my dad so she absolutely HAD One day I got up to examine this unwel- I began the plastic purge, knowing that if
My mother was 39 years old, one month to keep this quiet! When my mom turned coming sofa, carefully removing the cush- a certain size of plastic bag was needed and
shy of 40, when she had me. However, 65 years old, however, and she found out ions. What should I find but an unending couldn’t be found, I’d never be forgiven.
my father didn’t know her real age. On that she could start collecting Social Secu- supply of flattened plastic bags of every But the need never arose. I managed to
my birth certificate, she listed her age as rity, she finally told him the truth. I always shape and size – at least a hundred of them! lower the box count, but lost ground to
34. My father was 37. In 1941, it was a real wondered why dates were ripped off of pic- No wonder the cushion was sliding. My my mother’s complaints about getting
stigma for a woman to have gotten married tures and so many documents were miss- mother said you never knew when you rid of some the bubble wrap or the handled
so late in life and since she was 32 years old ing! Even her elementary school picture, would need one. How many years had my paper bags – after all, you never know...
when she did, she kept her real age a secret which is so meaningful to me, has a huge parents (and their friends) been living with They’re still there. And oh, if you need
from my father for more than 30 years! To rip in the bottom of it! this “sliding couch”. I laughed and laughed any, please, let me know. It will make my
make things even worse, she was 2 years telling her this would be my inheritance, mother feel good.
10 LocalPerspectives Women’s Press | May & June 2007 | editors@womenspress-slo.org
How would your life be different if you The California Legislature has a num-
didn’t have to worry about health insur- ber of possible reforms on the table. Some
ance? It’s not unusual for people shape their provide for universal health care and some
lives around a need for access to health care. do not; some have individual mandates
Are you locked into a job that isn’t a good for health care coverage; and some have
fit for you, but that you need because of the an employee mandate to participate in
benefits? the coverage provided by their employers.
Many families are just one major illness Employer responsibility to provide coverage
away from financial ruin. Early in my nurs- differs among the plans, and some encour-
ing career I was stunned when a patient had age the use of Health Savings Accounts.
to declare bankruptcy because of her illness: Cost containment and financing vary
A professional woman in her forties, she widely.
developed cancer. She was unable to work The League of Women Voters of Cali-
because of her illness and lost her health fornia has long held a position in support
If you look at the history of this once-great and his constituents a Message! That elec- I had a real negative reaction to the Asso- to gather and discuss how to create a more
nation, you will see that Americans have tion was six months ago, and still we are in ciated Press article in the April 12 Tribune family-friendly society?
been forced to endure all types of presiden- the midst of an Iraqi conflict that has no on how board game manufacturers are Simply, at the base of this issue is how
cies. We had a president (Roosevelt) who end in sight and no game plan. Not only developing short versions of such classics as we as a society value our children.
was physically challenged, but managed to that, but the big B--- wants the United Monopoly, Scrabble, and Sorry. The reason If what we are doing is not giving us the
bring us into World War II and back; we States to send additional money and more given was that parents want to spend time time and energy to provide our children
had the womanizing president (Kennedy) troops to a war-ravaged country that nei- playing games with their children but they with what they need to grow into caring
who (luckily?) died before he lost his cult ther wants our help nor recognizes that we don’t have the hours those games take to do human beings—not consumers, but caring
status; the impeached president (Nixon) are helping them at all. it. The marketplace has adapted. persons—what can we do differently? Need
who was later exonerated because, in retro- He is Blind to the fact that his place in Parents will buy the games and be grate- to do differently?
spect, we have seen far worse governmental history will be permanently scarred by an ful for the option and enjoy the time with • Many solutions come to mind:
offenses; there was the cheating and lying unpopular and ridiculous war that cost bil- their children. And that’s a good thing. • Buy less so we have to work less
semi-impeached president (Clinton) who lions of dollars, and thousands of civilian But, I thought, wouldn’t it be better to have • Reject “busyness” and embrace leisure
was beloved like a sex symbol or rock star. and military lives. This money could have more time and not have to adapt to hav- • Job share so that parents can spend
What about President Reagan who went been used to help pressing domestic issues ing less of it? Maybe we need to see the toy more time at home
through almost his whole second term with such as health care, education, and disso- company’s response to our reduced avail- • Shorten work weeks
sleep apnea, epilepsy, or Alzheimer’s! lution of poverty, or universal issues such ability to our children as a trend we need • Establish more opportunities for flex-
Our current president (Bush) suffers as global warming, preservation of natu- to reject. time and flexplace
from three major handicaps— he is Deaf, ral resources, and the elimination of world Is it even possible to make more time to • Develop onsite childcare centers so
Dumb, and Blind! hunger. spend with our children? And if not, why parents can see children during the day
He is Deaf to the cries of the masses that He is Blind to the fact that, during his not? And if we know the current situation • Subsidize childcare
are crying out in pain due to death, destruc- tenure in office, the United States has seen a is not okay, what will it take to start a dia- • Pay for parental leave
tion, disease, torture, loss of self-esteem, major decline in world status -- we are now logue in our society about making changes • Form babysitting coops so parents
lack of freedom and human dignity. How loathed instead of loved. He is Blind to the so that parents don’t have to look at their don’t have to pay for babysitters and
can he not hear peoples’ desperate weeping sorrow his presidency has caused; Blind to watches when they are with their children? children feel part of a community of
due to his administration’s lack of human- the loss of human lives; Blind to the cost What forces brought us to this point: both other loving parents
ity... the murder of souls and the destruc- his decisions have caused to this planet. parents needing to work to make ends • Build communities where all adults
tion of families? He is Deaf to our nation’s (Future generations will have to bear the meet, too exhausted when they come home take responsibility for raising our chil-
screams! burden, I am afraid!) to interact with their children? Single par- dren
He is Dumb (numb?) to the fact that in Let us hope and pray that our next pres- ents carrying financial burdens alone, even
the last election, the majority voted against ident will be neither a warmonger nor Deaf, more strapped for time and energy? At Will we make the decisions? Or will we
him – sought to overthrow his policies and Dumb & Blind. what point do we say no more! and begin let corporate entities make it for us?
rejected his colleagues – trying to send him
12 WomenatWork Women’s Press | May & June 2007 | editors@womenspress-slo.org
MindYourBusiness
The “Speaking for Clients” Recipe
By Dianne Legro Maximize Your Advertising Dollars
This recipe has been handed down to speak- Feature Author, Lori Rai
ers since Moby Dick was a minnow. I have In today’s business environment, you need
adapted it, added some very special ingre- to maximize your advertising dollars more
dients of my own, coach it, and I know it than ever before. If you haven’t found your
“cooks.” My clients are watching it work target market, then you are letting dollars
and you can, too. Don’t get overwhelmed flow out the door, but for many business
by the steps. This is something you can do. owners finding that target market can be
Just like any recipe ingredients you assem- difficult.
ble, the resources are out there – most of You might say, “I have no idea what
them right in your own phone book. With my ‘real’ target market is.” You may have
a dash of patience, this recipe will help you a business that attracts a variety of clients
attract more clients and help your business so it becomes difficult to know just where
flourish if you follow it faithfully. to maximize your advertising dollars. Here
• Decide on a topic that is relevant to some simple steps to get the “bang for the
your market audience and create a • PRACTICE your talk. Memorize your buck” you desire.
catchy title opening and closing. It’s ok to refer to Step #1. Target the Market – You must if you have been running ads for at least 6
• Do a short write up for your talk that notes in the middle decide on who is your target market. If you months and tracking shows it isn’t working,
explains the benefits • Create an ending with a call-to-action have been in business for at least a year then change it.
• Create a bio and information sheet on close and PRACTICE IT!!!!! look over your current client list and deter- Step#5. Ask the Question – Final point
your business for the “Speakers Pack- • Dress and groom for your company mine who is buying from you the most. If – but also the most important – ask your
age” image or service group image. you have not been in business long, you target clients where they get their informa-
• Create a contact sheet to track your • Get there early and get comfortable need to pick a target client and then deter- tion. Use this to help you place your adver-
campaign with your stage area and microphone mine if indeed they are your target market. tising so it will attract your target market.
• Research organizations that would • Collect business cards or e-mails with a Step #2. Focus the Market – Once If your clients don’t watch network news,
be your best audiences and clients for sign up sheet you have that target, client then focus your then don’t buy it. If instead they read the
your business • Follow up with phone calls as you energy and budget on them. If the target local paper or listen to a local station, then
• Track down the program directors for promised after the talk. market is; females, 35-45, earning 55-65K, go there to broadcast your message.
these groups • Set up appointments with qualified cli- then you need to find places where these If you follow these five steps you will
• Develop and practice a good “cold call” ents customers “hang out” and spend time with find that your advertising dollars will be
to the program directors • Turn your prospects into clients with them. The more you can know about your working harder for your business. Remem-
• Call the program directors and pitch a great interview and pitch when you target market the easier it becomes to reach ber, people can’t buy what you have to offer
your talk meet them. them. if they don’t know how to find you.
• Send them your speaker’s package Congratulations to all of the focused Step #3. Keep it Clear – Given the tar-
• Follow up in a few days to answer any and committed entrepreneurial women who get client above – let’s say they are getting Feature Author Lori Rai is the Interim
questions they may have came out recently for the Women’s Forum most of their information by watching net- Women’s Business Partners’ Program Director.
• Implement a keep-in-touch phone and at Hancock College! It was a great turnout work news – you would want your message Ms. Rai is writing on behalf of Andrea Zeller
email campaign until you book some and I was honored to present to so many of on the news program. It has to be a very the Executive Director of Mission Community
talks you who are building businesses and defin- clear message, so avoid advertising that is Services (MCSC). MCSC coordinates Wom-
• Create a detailed flyer/ press release to ing your marketing with heart and mean- confusing the message. You need to convey en’s Business Partners (WBP), which serves
promote your event. Send it to your ing. the following information each and every everyone interested in establishing self-suffi-
database time; who you are, what you offer, why the ciency through small business ownership while
• Coordinate regularly with your organi- Dianne Legro is a national speech coach to need it, and how they find you. primarily focusing assistance towards socially
zation about room size, sound equip- individuals and corporate groups. She is a key- Step #4. Track It – It isn’t enough just and economically disadvantaged women. Visit
ment, lighting note speaker and will help you to speak like a to have advertising, you must also track the www.MCSCorp.org or call 595-1357 to find
• Prepare your talk!! Create a good out- pro and increase your business. Contact her at advertising to be sure you are reaching your out more. Se Habla Espanol
line and handouts Dianne@diannelegro.com. target market. Don’t give up too soon. But
In the last issue, we talked about some of without editing and without judgment--for In the English language, we make an inter-
the obstacles to change that can keep us evaluation later. Brainstorming can be used esting semantic distinction between the
in unhealthy, unpleasant situations in our to generate alternatives to any situation. words “customer” and “client.” Sometimes
lives, unable to reach our goals. Today we’ll Barrier #3. Not Knowing What You we use these expressions interchangeably
look at how we can begin to dismantle those Really Want. Values clarification sim- in English, but more often than not, we
barriers. Because of this column’s space lim- ply means knowing what is important to intend them to mean something different.
itations, we’ll take a look at the top 3. you, knowing what you really want out of Below are some composite definitions from
Barrier #1. Low Self Esteem. Without life. One clarification strategy is to create various dictionaries:
raising self-esteem and starting to believe a planning “board.” Divide up 2 sheets of • Customer: A person who purchases
you deserve a better life, you will have no paper into 12 equal slips. Anytime you have goods or services from another; a buyer
motivation to dismantle the other barriers a decision to make, are thinking about a or patron. 1) Are you their greatest fan and sup-
or try to change in any way. An exercise to change, or need to clarify what you actu- • Client: The party for whom profes- porter? Along the lines of encouragement,
build self-esteem is to think about people ally want from a given situation, write the sional services are rendered; anyone do you take every occasion to acknowledge
you believe have high self-esteem. Ask your- points to consider on the slips of paper and under the patronage of, or receiving and congratulate their successes, as modest
self: How do they show their self-esteem? arrange them in order of their importance the benefits and services of, another or significant as they might be? Since they
How can you tell they like themselves? to you. For example, a relationship plan- person. have honored you by requesting your aid,
How does their self-esteem work for them? ning board will have you asking yourself: Notice how the term “client” implies and you have been privileged to provide
For each way these people exhibit their What is important to me in a relationship? much more of a caring, fiduciary role for assistance, you can help them celebrate the
self-esteem, write down that characteristic A job planning board will ask: What do I the benefit provider. It strongly suggests the results!
below their name. After you list the charac- really want from a job? presence of a relationship -- one that will 2) Do you aim to ensure their down-
teristics for the people you’ve chosen, create The saying “A journey begins with a endure over time to enable the benefit pro- stream success? Are you consciously con-
a list for yourself with your qualities. Next single step” is no more true than with your vider to continue providing benefits. The sidering the success of not just your clients,
list the qualities you would like to have and change efforts. That first step will be not be term “customer,” on the other hand, sug- but also your clients’ clients, and even your
the ways that these high self-esteem models easy, but getting started and keeping that gests that a relationship, if any, forms only clients’ clients’ clients?
might serve as a mentor or model to you. momentum going is easier when you plan when a purchase is made -- and that the In conclusion, by striving to produce an
Barrier #2. Not Seeing Alternatives. for self-improvement, identify potential relationship might dissipate soon after. ongoing series of benefits and satisfaction,
Asking for help is particularly beneficial barriers, and begin to move beyond them. Whatever you call the people to whom you will be providing products, services, or
strategy when you cannot see available alter- As Sidney Simon says in his book, Getting you offer products or services, consider the other offerings that not only fill your cof-
natives or make decisions about the options Unstuck, “imperfect movement is better subtle but important value of using the term fers, but also provide significant and lasting
you do see. Help can come in the form of than perfect paralysis”. Do it. Do it. Do it. “client” when thinking of them. People will returns to your clients and customers.
a counselor, coach, support group, or just a sense that difference and respond positively
good friend. Denise Nickeson’s background includes to your concern for their well being. It will Adele Sommers, Ph.D. is a business per-
Getting an objective take on a particular working as an employment trainer/job coach be a relief for them to feel that you’re look- formance consultant who helps entrepreneurs
decision or option can also help point you for an occupational training center as well as ing out for their welfare, and not trying to align their life passions with their business
in a new direction or stimulate more pro- a personnel manager and corporate trainer push them into taking any action unless it purpose. She also guides organizations through
ductive thinking. Another effective way to for desktop support services company in Sili- is clearly in their best interests. “tactical tune-ups” and “strategic makeovers”
stimulate thinking is to brainstorm. Brain- con Valley. She is available for private career While you are thinking about in individual or group sessions. Contact her
storming is just about identifying options assessment and job coaching services. You can your clients and customers, ask yourself today for a free initial consultation at Adele@
(the more the better) and listing them-- reach her at dnickeson@hotmail.com. the following: LearnShareProsper.com, or 805-462-2199.
May & June 2007 | www.womenspress-slo.org | Women’s Press Body&Soul 13
All minds are joined. Therefore, all healing You think that you can’t do it? Sure you • Drink 6-8 tall glasses of pure water
is self-healing. Our inner peace will, of itself, can. With the increasing costs of gas and every day. Good for you and dimin-
pass to others once we accept it for ourselves. the resulting costs of consumer goods, it ishes hunger.
— Gerald G. Jampolsky helps to manage our food budget a little
better. Without sacrificing nutrition, I set 5 lb. bag white rice $2.97
Many years ago, I heard someone state that out to do it on a dare one Saturday morn-
1 doz. organic eggs 3.00
it’s impossible to have a healthy or successful ing. Comparing Ralph’s, Albertson’s, Von’s
life if one’s home is lacking peace and har- and Spencer’s, I came up with a weekly gro- 4 chicken quarters 2.00
mony. Immediately, that rang true for me. cery list that comes under $15 a head and 1 lb. calf liver 1.50
For how can one be a messenger of peace Practice the following exercise and watch meets all dietary guidelines. 1/2 lb. carrots .35
if drama, chaos, and grievances co-exist as peace gently soothes your mind and soul: Substitute items each week with alter-
6 red potatoes 1.00
within one’s home—the very foundation • Search your mind for anger-provoking natives listed here so you won’t be bored. It
where one’s physical, spiritual, and emo- situations, upsetting personalities or doesn’t include the cost of spices, olive oil 1 green onion .69
tional being resides? I’ve met people who events, or anything else in which you or butter, but even tailoring for those items, 1/2 lb. green beans 1.00
have prided themselves for taking political are harboring unloving thoughts or you can still do it. And be full all the time. 1 bag Fuji apples 3.00
action toward world peace and people who feelings. Begin with the situations and
Subtotal $14.94
have served on religious committees for people closest to your heart. • Foods are going to be cheaper in sea-
world healing. And too often, some of these • Note them as informally as possible son.
same people have not addressed the anger and let them rise one-by-one, repeat- • Watch for food specials in the Sunday Alternative Produce Items
simmering beneath the surface of their own ing to yourself, “I could see peace in this paper to save more money. Bunch radishes .69
families, or sought to heal the resentments situation [or with this person] instead of • The best nutrition comes from raw
4 bunches spinach/bag 2.00
within their own minds. what I now see.” produce. Better ye buy organic (just
• Keep repeating the choice for peace 12% more). 4 bananas .69
What is the “emotional climate” of your
home? If we are withholding love, blaming until you feel some sense of relief, • The farmers’markets are good sources 16 oz. raisins 2.00
or accusing those closest to us, then how then go to the next level of healing by of food and about the same cost as 1/2 papaya 1.49
effectively can we be bearers of peace? Or repeating, “I am willing to see peace in supermarkets. Other Cheap Sources High Quality Protein
for that matter, how can we be of service in this situation instead of what I now see.” • Spencer’s is the least expensive overall
• Next, deepen your sense of inner peace item for item. Ralph’s was the highest Lean beef
any meaningful way?
A Course in Miracles teaches, “Peace is by repeating, “I choose to see peace in overall. Cornmeal $2.39
clearly an internal matter. It must begin this situation instead of what I now see.” • Locally grown produce is no cheaper in Nuts: almonds, walnuts 2.00
with your own thoughts then extend out- • Finally, allow yourself to fully surren- spite of minimal transportation costs. Seeds: pumpkin, sunflower .99
ward.” During this time of upheaval, uncer- der by repeating, “Through the eyes of • You can get adequate protein on a veg-
love, I see only peace in this situation.” Peanut butter 3.39/16 oz.
tainty and war, we naturally want to stop etarian diet.
the violence and hostility. Most of us want • Supplements do NOT give you the Beans - kidney, pinto, black 1.29/lb
to see it stop “out there,” and so we focus Laura V. Hyde is the Spiritual Leader same nutrition as whole foods. It’s been Mussels, clams 2.50/lb
on what the boss, government, community, of the Circle of Spiritual Enlight- proven. Miso .35/cup
and so forth, must do differently. Yet the enment in San Luis Obispo, CA: • It’s the processed foods that eat up your
Cottage cheese 1.89
truth remains that the world outside of us www.spiritualcircle.org. Laura is also the budget.
stems from our inner condition. Peace “out author of the books Gifts of the Soul and The Fish, 3.5 oz (fresh cheaper than canned) 3.00
there” will only occur to the extent that we Intimate Soul, and the host of the show “Rela-
heal our own violent, angry, judgmental tionship Wisdom” on San Luis Obispo Public
and victim-oriented thoughts. Peace is an
inside job.
Access Television. Visit Laura at: www.laura-
hyde.com or call: 805.748.7506 Supplements: Do you really need them?
By Marleen Walmsley, Naturopath
QuietStar Presents
Infinite Dynamics Yvonne Roza: Harmonic Healing
Are you looking for your core? Trying to “Many people need help in learning how to
improve your posture? Wondering how to become pain free in their movements,” she
push yourself to another level of fitness? asserts. Nancy Rodgers’ foot injury from
Infinite Dynamics is a studio for movement running and poor posture were not as debil-
education and therapy. Spacious and airy, it itating as Teresa’s situation, but the work
contains the latest equipment and a compe- had powerful applications for her as well, “
tent and friendly staff. Training sessions are
I loved learning about optimal movement
generally one-on-one, but can also include
semi-private sessions and group classes, and and knew I wanted to teach this to others.
are for all ages and abilities. Infinite Dynamics is a great place to learn.
The studio specializes in the exercise Having clients become more comfortable Yvonne Roza began practicing the healing emotion.” She also completed Harmonic
systems of Pilates, GYROTONIC, and with themselves, whether it is better ath- arts as a hairdresser. It was her clients who Healing classes with Deena Spear in Ithaca,
GYROKENESIS. These systems of exer- letic performance or just daily comfort and showed her the healing benefits of caring NY; a unique method of “tuning” energy
cise focus on the connection between mind strength, is incredibly rewarding.” touch, listening, feeling heard, and seeing fields into harmony. “Using Hebrew letters
and body. Specialized equipment is a part Infinite Dynamics’ great strength is the their own unique beauty. Now retired from makes Harmonic Healing simple yet pow-
custom, noncompetitive nature of the stu- hairdressing, she continues her practice but erful and beautiful.”
of every session. The studio also offers mat
dio and work. Programs are individually tai- in the medium of energy healing. Yvonne doesn’t see herself as a healer,
classes. Each individual session is entirely Through the experience of her own “One must do that for one’s self. Mostly
custom, designed for each client’s specific lored to the client’s needs to they leave with
healing, she began a journey of exploring… my practice is holding a safe container for
needs. If you have ever struggled in a gym more mobility, better balance, and able to
“anything that Spirit put before me.” That someone to do their own healing. I provide
setting, a group class, or in front of an exer- do more of what they enjoy. As they prog- journey began at QuietStar seven years ago, sound, caring touch, and visual guidance.
cise video wondering if you are doing it ress in mind-body awareness and efficient where the relationship continues, hold- You will feel heard – mind, body, & Spirit.”
right, then a one-on-one, hands-on session and therapeutic movements, clients learn ing her healing practice there. “What I like Yvonne also gives workshops in Sound
will be a real revelation. more effective ways to move so they feel most about the QuietStar concept is that of and Harmonic Healing. Upcoming is Power
Teresa Spafford first came to the stu- better and more confident in their bodies. acceptance…supporting and allowing your of Toning, May 5. You can reach her at
So whatever your goals for yourself own truth to emerge.” 234-6822 or visit her website:
dio as a client suffering with pain and lim-
may be, Infinite Dynamics can be a posi- Last year she completed Jonathan Gold- www.vibrationattunement.com.
ited feeling in her legs due to a severe back
tive component of your program. Appoint- man’s Sound Healing Course. “I see illness
injury. She was unable to do her daily as a ‘dis-chord’ of frequencies. The right
activities. The work at Infinite Dynam- ments with Teresa or Nancy can be made Contact info: (805) 783-2662
sounds, such as toning and crystal bowls,
ics helped her to improve her health and Monday-Saturday by calling 805-594-1061
can bring in harmony – mind, body and www.quietstar.com/slo.htm
avoid further back surgeries. After years of or online @www.infinitedynamics. The
study, she is now an active certified trainer, website also has a schedule of classes and
and she knows the value of these practices. more information.
Announcing
the publication
of Beverly Engel’s
latest book:
www.beverlyengel.com