Ene Feb Mar Abr May Jun Jul Ago Sep Oct Nov Dic Q1'21 Q2'21 Q3'21

Sep Oct Nov Dic Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 YTD FY
Sesiones 82,487 75,241 79,221 76,727 66,205 71,969 45,597 70,545 73,734 0 0 0 0 236,949 214,901 189,876
% de nuevas sesiones
69.99% 69.43% 69.23% 71.88% 70.05% 68.53% 66.65% 70.75% 70.02% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 69.55% 70.15% 69.14%
Usuarios 57,949 52,731 56,271 55,855 47,231 49,792 31,745 49,538 52,517 0 0 0 0 166,951 152,878 133,800
Usuarios Nuevos 52,832 47,485 50,958 50,600 42,216 44,317 27,213 45,662 48,309 0 0 0 0 151,275 137,133 121,184
Páginas vistas 276,071 231,877 244,781 225,595 207,600 230,858 160,927 231,140 225,633 0 0 0 0 752,729 664,053 617,700
Páginas / Sesión 3.34 3.11 3.18 3.01 3.10 3.21 3.58 3.26 3.10 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.2 3.1 3.3
Promedio de tiempo 0:02:12
en la página
0:02:13 0:02:20 0:02:00 0:02:17 0:02:36 0:02:32 0:02:29 0:02:26 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0:02:15 0:02:18 0:02:29
Porcentaje de rebote40.23% 41.20% 40.82% 39.00% 38.84% 39.39% 27.04% 40.21% 44.26% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 40.75% 39.07% 37.17%
Objetivos cumplidos 2,686 2,492 2,556 2,200 2,114 2,187 1,603 2,284 2,394 0 0 0 0 7,734 6,501 6,281
Conversión (Objetivos3.3%
complidos3.3%
/ sesiones)3.2% 2.9% 3.2% 3.0% 3.5% 3.2% 3.2% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.3% 3.0% 3.3%

Objetivos cumplidos por Tipo

Formularios 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 #DIV/0!
Gubagoo 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 #DIV/0!
Whatsapp 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 #DIV/0!
Clic a teléfono 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 #DIV/0!

Formularios completados por departamento

Nuevos 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Servicio y Partes 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Trade In 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Financiamiento 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
XML / HTML 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
General contact 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Desglose de Whatsapp
Nuevos 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0

Sesiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Conversiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Desempeño Gubagoo
Chat Started 1,269 1,305 264 412 1,093 1,213 871 1,511 1,406 0 0 0 0 2,838 2,718 3,788
Nuevos 213 256 54 61 139 146 103 149 130 0 0 0 0 523 346 382
Seminuevos 348 332 67 128 212 275 175 315 275 0 0 0 0 747 615 765
Refacciones 65 75 26 13 70 56 55 81 89
Servicio 96 93 29 27 93 92 73 154 159
Facebook 0 0 0 0 0 0 0 0 0
ResQ 0 2 0 3 3 1 0 0 0 0 0 0 0 2 7 0
0 0 0 0 0 0 0
% Conversión 56.9% 58.1% 66.7% 56.3% 47.3% 47.0% 46.6% 46.3% 46.4% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 44.8% 35.6% 30.3%

Desempeño de campañas Google Ads

Impresiones 308,092 301,628 719,277 764,306 197,811 185,352 0 238,381 296,664 0 0 0 0 1,328,997 1,147,469 535,045
Click 38,083 34,621 31,746 35,921 17,534 26,204 0 31,200 37,098 0 0 0 0 104,450 79,659 68,298
Conversiones 1,110 1,319 1,276 1,163 1,033 630 0 621 502 0 0 0 0 3,705 2,825 1,123
Top of page rate #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
CPC medio 21.2 21.2 22.1 17.8 26.7 35.9 0.0 38.8 45.7 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 21.50 26.81 28.17
Coste 187,761 188,567 190,208 184,670 187,841 188,669 0 188,469 188,561 0 0 0 0 566,536 561,180 377,030

Costo por conversión169.1 143.0 149.1 158.8 181.9 299.5 0.0 303.6 375.4 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 152.9 198.6 335.7
Conversión 2.91% 3.81% 4.02% 3.24% 5.89% 2.40% 0.00% 1.99% 1.35% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.55% 3.55% 1.64%

Inversiones

Costo Sitio web 95,680 95,680 95,680 95,680 95,680 95,680 95,680 95,680 95,680 17,940 17,940 17,940 17,940 287,040 287,040 287,040
Gubagoo 88,000 88,000 88,000 88,000 88,000 88,000 88,000 88,000 88,000 29,880 29,880 29,880 29,880 264,000 264,000 264,000
Inversión Google Ads
187,761 188,567 190,208 184,670 187,841 188,669 17,868 188,547 177,232 0 0 0 0 566,536 561,180 383,647
IMPEL 37,600 37,600 37,600 37,600 37,600 37,600 37,600 37,600 37,600 0 0 0 0 112,800 112,800 112,800
Inversión Total 371,441 372,247 373,888 368,350 371,521 372,349 201,548 372,227 360,912 47,820 47,820 47,820 47,820 1,117,576 1,112,220 934,687

Costo por Lead 138.3 149.4 146.3 167.4 175.7 170.3 125.7 163.0 150.8 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 434 513 439

IMPEL
Usuarios Únicos 1,028 815 750 759 700 854 572 868 925
Interacciones 360 1,036 590 605 476 452 929 1,204 685 681
Hotspots 787 630 727 631 618 765 903 864 728
Tasa de conversión asistida
4.30% 4.11% 4.30% 4.15% 3.89% 3.73% 3.38% 3.66% 3.49%
 Ene Feb Mar Abr May Jun Jul Ago Sep Oct Nov Dic Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 YTD FY
Sesiones 28,579 20,002 27,910 17,409 17,186 18,875 17,750 17,531 15,182 0 0 0 0 76,491 53,470 50,463
% de nuevas sesiones
61.32% 61.29% 60.50% 58.84% 58.41% 59.23% 59.21% 58.39% 62.77% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 61.04% 58.82% 60.12%
Usuarios 18,951 13,765 18,764 11,680 11,276 12,481 11,764 11,388 10,581 0 0 0 0 51,480 35,437 33,733
Usuarios Nuevos 17,511 12,258 16,885 10,240 10,021 11,183 10,513 10,237 9,524 0 0 0 0 46,654 31,444 30,274
Páginas vistas 87,772 60,265 84,142 52,216 53,317 59,225 55,367 56,009 47,823 0 0 0 0 232,179 164,758 159,199
Páginas / Sesión 3.07 3.01 3.02 3.00 3.10 3.14 3.12 3.19 3.15 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.0 3.1 3.2
Promedio de tiempo 0:03:24
en la página
0:03:28 0:03:22 0:03:30 0:03:42 0:03:43 0:03:33 0:03:39 0:03:34 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0:03:24 0:03:38 0:03:35
Porcentaje de rebote23.27% 24.51% 20.55% 21.92% 21.40% 29.25% 33.60% 35.59% 37.70% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 22.78% 24.19% 35.63%
Objetivos cumplidos 1,069 759 847 624 591 638 663 659 597 0 0 0 0 2,675 1,853 1,919
Conversión (Objetivos3.7%
complidos3.8%
/ sesiones)3.0% 3.6% 3.4% 3.4% 3.7% 3.8% 3.9% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.5% 3.5% 3.8%

Objetivos cumplidos por Tipo

Formularios 0 0 0 0 0 0 0 #DIV/0!
Gubagoo 0 0 0 0 0 0 0 #DIV/0!
Whatsapp 0 0 0 0 0 0 0 #DIV/0!
Clic a teléfono 0 0 0 0 0 0 0 #DIV/0!

Formularios completados por departamento

Nuevos 0 0 0 0 0 0 0
Servicio y Partes 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Trade In 0 0 0 0 0 0 0
Financiamiento 0 0 0 0 0 0 0
0 0 0 0 0 0 0
XML / HTML 0 0 0 0 0 0 0
General contact 0 0 0 0 0 0 0
Desglose de Whatsapp
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
0 0 0 0 0 0 0

Sesiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Conversiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Desempeño Gubagoo
Chat Started 481 360 83 118 138 126 118 146 146 0 0 0 0 924 382 410
Nuevos 140 103 29 36 53 40 49 54 52 0 0 0 0 272 129 155
Seminuevos 146 128 35 48 47 42 30 56 50 0 0 0 0 309 137 136
Refacciones 17 9 2 1 5 5 12 6 6 0 0 0 0 28 11 24
Servicio 18 24 2 7 3 6 6 5 6 0 0 0 0 44 16 17
Facebook 0 0 0 0 0 0 0 0 0
ResQ 0 1 0 2 3 2 2 0 0

% Conversión 66.7% 73.3% 81.9% 78.0% 78.3% 73.8% 82.2% 82.9% 78.1% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 70.7% 76.7% 81.0%

Desempeño de campañas Google Ads

Impresiones 67,258 53,257 62,568 50,771 39,162 45,974 52,413 47,403 48,403 0 0 0 0 183,083 135,907 148,219
Click 14,877 9,190 15,271 8,112 7,212 8,158 8,551 8,688 7,701 0 0 0 0 39,338 23,482 24,940
Conversiones 596 434 603 405 371 432 462 510 470 0 0 0 0 1,632 1,208 1,442
Top of page rate #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
CPC medio 2.4 4.0 2.4 4.5 5.0 4.5 4.3 4.3 5.1 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 2.92 4.66 4.55
Coste 35,465 35,943 35,681 35,648 36,002 35,681 35,628 35,826 35,809 0 0 0 0 107,088 107,331 107,263

Costo por conversión 59.5 82.9 59.2 88.0 97.1 82.7 77.2 70.2 76.2 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 65.6 88.9 74.4
Conversión 4.01% 4.72% 3.95% 5.00% 5.14% 5.29% 5.40% 5.87% 6.11% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 4.15% 5.14% 5.78%

Inversiones

Costo Sitio web 5,980 11,960 11,960 11,960 11,960 11,960 11,960 11,960 11,960 17,940 17,940 17,940 17,940 29,900 35,880 35,880
Gubagoo 9,960 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 29,880 29,880 29,880 29,880 37,960 42,000 42,000
Inversión Google Ads35,465 35,943 35,681 35,648 36,002 35,681 35,628 35,826 35,809 0 0 0 0 107,088 107,331 107,263
IMPEL 7,520 7,520 7,520 7,520 7,520 7,520 7,520 7,520 0 0 0 0 15,040 22,560 22,560
Inversión Total 51,405 61,903 61,641 61,608 61,962 61,641 61,588 61,786 61,769 47,820 47,820 47,820 47,820 174,948 185,211 185,143

Costo por Lead 48.1 81.6 72.8 98.7 104.8 96.6 92.9 93.8 103.5 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 202 300 290

IMPEL
Usuarios Únicos 306 528 651 578 447 506 312 263 228 0 0 0 0 1,485 1,531 803
Interacciones 360 574 1,001 1,009 964 784 894 763 877 672 0 0 0 0 2,584 2,642 2,312
Hotspots 3.314 9 12 13 10 12 5 3 3 0 0 0 0 24 35 11
Tasa de conversión asistida
9.07% 8.12% 6.00% 7.05% 8.11% 6.97% 5.17% 8.93% 7.90% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 7.73% 7.37% 7.33%
 Ene Feb Mar Abr May Jun Jul Ago Sep Oct Nov Dic Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 YTD FY
Sesiones 8,106 7,339 6,447 5,484 6,790 8,197 4,395 8,003 8,567 0 0 0 0 21,892 20,471 20,965
% de nuevas sesiones
69.66% 66.63% 65.29% 68.82% 67.36% 66.65% 62.64% 67.96% 70.82% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 67.19% 67.61% 67.14%
Usuarios 6,072 5,408 4,664 4,138 5,054 6,100 3,063 5,812 6,528 0 0 0 0 16,144 15,292 15,403
Usuarios Nuevos 5,647 4,890 4,209 3,774 4,574 5,463 2,753 5,439 6,067 0 0 0 0 14,746 13,811 14,259
Páginas vistas 28,836 24,251 21,806 18,112 22,166 27,974 16,111 27,660 29,025 0 0 0 0 74,893 68,252 72,796
Páginas / Sesión 3.56 3.30 3.38 3.30 3.26 3.41 3.67 3.46 3.39 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.4 3.3 3.5
Promedio de tiempo 0:01:32
en la página
0:01:34 0:01:39 0:01:34 0:01:38 0:01:41 0:01:44 0:01:35 0:01:34 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0:01:35 0:01:38 0:01:38
Porcentaje de rebote33.32% 34.88% 33.94% 33.53% 32.39% 31.13% 25.98% 31.88% 34.05% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 34.05% 32.35% 30.64%
Objetivos cumplidos 357 289 292 252 295 322 286 302 323 0 0 0 0 938 869 911
Conversión (Objetivos4.4%
complidos3.9%
/ sesiones)4.5% 4.6% 4.3% 3.9% 6.5% 3.8% 3.8% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 4.3% 4.2% 4.3%

Objetivos cumplidos por Tipo

Formularios 0 0 0 0 0 0 0 #DIV/0!
Gubagoo 0 0 0 0 0 0 0 #DIV/0!
Whatsapp 0 0 0 0 0 0 0 #DIV/0!
Clic a teléfono 0 0 0 0 0 0 0 #DIV/0!

Formularios completados por departamento

Nuevos 0 0 0 0 0 0 0
Servicio y Partes 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Trade In 0 0 0 0 0 0 0
Financiamiento 0 0 0 0 0 0 0
0 0 0 0 0 0 0
XML / HTML 0 0 0 0 0 0 0
General contact 0 0 0 0 0 0 0
Desglose de Whatsapp
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
0 0 0 0 0 0 0

Sesiones por canal

Paid Search 41.6% 0.0% 52.8% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 41.60% 26.40%
Organic Search 40.7% 76.5% 36.6% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 40.70% 56.55%
Social 0.1% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0.10%
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct 15.0% 15.0% 9.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 15.00% 12.00%
Other 100.0% 100.0% 100.0% 100.0% 100.0% 2.7% 8.5% 1.5% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 67.57% 36.67%

Conversiones por canal

Paid Search 34.5% 0.0% 37.2% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 34.50% 18.60%
Organic Search 52.4% 70.7% 47.1% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 52.40% 58.90%
Social 0.6% 3.3% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0.60% 3.30%
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct 6.1% 18.1% 9.6% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 6.10% 13.85%
Other 100.0% 100.0% 100.0% 100.0% 100.0% 6.4% 7.9% 6.1% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 68.80% 38.00%

Desempeño Gubagoo
Chat Started 204 179 47 70 185 194 152 262 268 0 0 0 0 430 449 682
Nuevos 31 33 4 13 29 20 22 21 23 0 0 0 0 68 62 66
Seminuevos 39 32 7 8 30 41 28 38 42 0 0 0 0 78 79 108
Refacciones 9 12 8 2 12 8 5 15 16
Servicio 30 20 11 4 39 33 22 47 46
Facebook
ResQ 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0
% Conversión 53.4% 54.2% 63.8% 38.6% 59.5% 52.6% 50.7% 46.2% 47.4% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 34.0% 31.4% 25.5%

Desempeño de campañas Google Ads

Impresiones 49,403 46,448 57,588 40,944 23,078 28,694 0 43,820 56,992 0 0 0 0 153,439 92,716 100,812
Click 4,219 4,180 2,514 1,610 1,834 3,372 0 4,098 4,774 0 0 0 0 10,913 6,816 8,872
Conversiones 146 151 159 128 141 87 0 91 81 0 0 0 0 456 356 172
Top of page rate 80.25% 69.93% 85.46% 97.89% 98.27% 76.96% 0.00% 86.82% 87.85% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 78.55% 91.04% 58.22%
CPC medio 5.0 5.2 8.6 13.0 11.6 6.4 0.0 5.2 4.5 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 6.25 10.32 3.23
Coste 21,100 21,508 21,604 20,929 21,233 21,500 0 21,338 21,414 0 0 0 0 64,211 63,661 42,752

Costo por conversión144.5 142.0 136.2 163.9 150.4 247.7 #DIV/0! 234.3 264.3 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 140.8 179.0 248.4
Conversión 3.46% 3.62% 6.31% 7.93% 7.70% 2.57% #DIV/0! 2.22% 1.70% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 4.18% 5.22% 1.94%

Inversiones

Costo Sitio web 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 17,940 17,940 17,940 17,940 17,940 17,940 17,940
Gubagoo 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000
Inversión Google Ads21,100 21,508 21,604 20,929 21,233 21,500 0 21,338 21,414 0 0 0 0 64,211 63,661 42,752
IMPEL 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760
Inversión Total 35,080 35,488 35,584 34,909 35,213 35,480 13,980 35,318 35,394 47,820 47,820 47,820 47,820 106,151 105,601 84,692

Costo por Lead 98.3 122.8 121.9 138.5 119.4 110.2 48.9 116.9 109.6 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 343 368 275

IMPEL
Usuarios Únicos 336 259 228 210 209 326 201 303 375 150
Interacciones 360 962 532 546 413 393 864 388 600 612 327
Hotspots 9.212 5.477 6.364 5.236 5.3 7.864 5.538 7.627 8.866 3.522
Tasa de conversión asistida
6.73% 7.31% 9.00% 7.08% 4.40% 4.95% 8.75% 6.35% 6.55% 7.74%
 Ene Feb Mar Abr May Jun Jul Ago Sep Oct Nov Dic Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 YTD FY
Sesiones 13,286 11,629 11,492 11,882 11,467 12,324 8,360 13,322 13,109 0 0 0 0 36,407 35,673 34,791
% de nuevas sesiones
63.78% 63.49% 64.14% 63.87% 64.83% 62.25% 64.16% 65.98% 68.11% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 63.80% 63.65% 66.08%
Usuarios 9,402 8,322 8,264 8,475 8,292 8,778 6,019 9,545 9,772 0 0 0 0 25,988 25,545 25,336
Usuarios Nuevos 8,474 7,383 7,371 7,589 7,434 7,672 5,364 8,790 8,928 0 0 0 0 23,228 22,695 23,082
Páginas vistas 49,296 39,725 42,362 42,843 41,407 43,145 30,816 45,741 42,127 0 0 0 0 131,383 127,395 118,684
Páginas / Sesión 3.71 3.42 3.69 3.61 3.61 3.50 3.69 3.43 3.21 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.6 3.6 3.4
Promedio de tiempo 0:01:34
en la página
0:01:32 0:01:33 0:01:34 0:01:35 0:01:38 0:01:36 0:01:38 0:01:36 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0:01:33 0:01:36 0:01:37
Porcentaje de rebote31.94% 33.64% 32.65% 32.00% 32.42% 29.91% 25.89% 33.10% 37.43% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 32.74% 31.44% 32.14%
Objetivos cumplidos 477 414 456 414 430 421 390 560 531 0 0 0 0 1,347 1,265 1,481
Conversión (Objetivos3.6%
complidos3.6%
/ sesiones)4.0% 3.5% 3.7% 3.4% 4.7% 4.2% 4.1% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.7% 3.5% 4.3%

Objetivos cumplidos por Tipo

Formularios 0 0 0 0 0 0 0 #DIV/0!
Gubagoo 0 0 0 0 0 0 0 #DIV/0!
Whatsapp 0 0 0 0 0 0 0 #DIV/0!
Clic a teléfono 0 0 0 0 0 0 0 #DIV/0!

Formularios completados por departamento

Nuevos 0 0 0 0 0 0 0
Servicio y Partes 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Trade In 0 0 0 0 0 0 0
Financiamiento 0 0 0 0 0 0 0
0 0 0 0 0 0 0
XML / HTML 0 0 0 0 0 0 0
General contact 0 0 0 0 0 0 0
Desglose de Whatsapp
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
0 0 0 0 0 0 0

Sesiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Conversiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Desempeño Gubagoo
Chat Started 260 259 61 107 224 235 197 363 316 0 0 0 0 580 566 876
Nuevos 31 45 10 16 28 30 24 32 22 0 0 0 0 86 74 78
Seminuevos 57 61 12 42 54 65 45 74 56 0 0 0 0 130 161 175
Refacciones 12 14 2 5 13 8 18 34 26 0 0 0 0 28 26 78
Servicio 21 18 4 6 16 13 17 55 40 0 0 0 0 43 35 112
Facebook
ResQ 0 0 0 1 0 0 0 0 0

% Conversión 46.5% 53.3% 45.9% 64.5% 49.6% 49.4% 52.8% 53.7% 45.6% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 49.5% 52.3% 50.6%

Desempeño de campañas Google Ads

Impresiones 60,103 51,903 66,744 41,056 32,331 32,892 0 43,129 54,894 0 0 0 0 178,750 106,279 98,023
Click 5,648 5,014 3,410 4,166 2,742 3,921 0 4,226 4,633 0 0 0 0 14,072 10,829 8,859
Conversiones 160 200 163 175 146 110 0 124 79 0 0 0 0 524 431 204
Top of page rate 82.72% 75.96% 88.91% 82.40% 97.91% 82.62% 0.00% 89.65% 89.91% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 82.53% 87.64% 59.85%
CPC medio 3.8 4.3 6.3 4.9 7.8 5.5 0.0 5.1 4.6 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 4.80 6.07 3.22
Coste 21,401 21,502 21,557 20,573 21,392 21,500 0 21,363 21,313 0 0 0 0 64,460 63,466 42,676

Costo por conversión133.7 107.2 132.1 117.6 146.8 195.4 #DIV/0! 171.8 269.3 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 123.1 147.4 209.7
Conversión 2.83% 4.00% 4.79% 4.20% 5.31% 2.81% #DIV/0! 2.94% 1.71% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.72% 3.98% 2.30%

Inversiones

Costo Sitio web 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 17,940 17,940 17,940 17,940 17,940 17,940 17,940
Gubagoo 9,000 9,000 9,000 9,000 9,000 9,000 9,000 9,000 9,000
Inversión Google Ads21,401 21,502 21,557 20,573 21,392 21,500 0 21,363 21,313 0 0 0 0 64,460 63,466 42,676
IMPEL 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760
Inversión Total 36,381 36,482 36,537 35,553 36,372 36,480 14,980 36,343 36,293 47,820 47,820 47,820 47,820 109,400 108,406 87,616

Costo por Lead 76.3 88.1 80.1 85.9 84.6 86.7 38.4 64.9 68.3 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 245 257 172

IMPEL
Usuarios Únicos 673 541 506 533 477 510 343 547 533 180
Interacciones 360 1.911 1.228 1.79 1.221 1.551 1.096 728 1.148 1.056 314
Hotspots 17.171 13.23 17.447 14.702 15.999 13.751 9.28 15.738 13.511 4.427
Tasa de conversión asistida
6.06% 7.26% 7.86% 6.97% 6.21% 6.34% 6.00% 6.51% 5.60% 6.31%
 Ene Feb Mar Abr May Jun Jul Ago Sep Oct Nov Dic Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 YTD FY
Sesiones 7,042 5,881 8,608 7,436 3,536 5,052 2,024 4,684 5,035 0 0 0 0 21,531 16,024 11,743
% de nuevas sesiones
64.57% 62.69% 67.60% 64.54% 63.74% 63.44% 60.82% 66.74% 68.90% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 64.95% 63.91% 65.49%
Usuarios 4,938 4,078 6,337 5,557 2,503 3,455 1,406 3,368 3,733 0 0 0 0 15,353 11,515 8,507
Usuarios Nuevos 4,547 3,687 5,819 4,799 2,254 3,205 1,231 3,126 3,469 0 0 0 0 14,053 10,258 7,826
Páginas vistas 21,954 17,268 18,699 15,267 9,926 14,473 6,711 14,439 13,496 0 0 0 0 57,921 39,666 34,646
Páginas / Sesión 3.12 2.94 2.17 2.05 2.81 2.86 3.32 3.08 2.68 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 2.7 2.6 3.0
Promedio de tiempo 0:01:47
en la página
0:01:43 0:01:58 0:01:54 0:01:44 0:01:55 0:01:45 0:01:42 0:01:47 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0:01:49 0:01:51 0:01:45
Porcentaje de rebote37.38% 39.30% 53.58% 54.28% 41.57% 38.02% 29.45% 38.30% 44.29% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 43.42% 44.62% 37.35%
Objetivos cumplidos 151 170 205 160 92 106 36 98 93 0 0 0 0 526 358 227
Conversión (Objetivos2.1%
complidos2.9%
/ sesiones)2.4% 2.2% 2.6% 2.1% 1.8% 2.1% 1.8% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 2.4% 2.2% 1.9%

Objetivos cumplidos por Tipo

Formularios 0 0 0 0 0 0 0 #DIV/0!
Gubagoo 0 0 0 0 0 0 0 #DIV/0!
Whatsapp 0 0 0 0 0 0 0 #DIV/0!
Clic a teléfono 0 0 0 0 0 0 0 #DIV/0!

Formularios completados por departamento

Nuevos 0 0 0 0 0 0 0
Servicio y Partes 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Trade In 0 0 0 0 0 0 0
Financiamiento 0 0 0 0 0 0 0
0 0 0 0 0 0 0
XML / HTML 0 0 0 0 0 0 0
General contact 0 0 0 0 0 0 0
Desglose de Whatsapp
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
0 0 0 0 0 0 0

Sesiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Conversiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Desempeño Gubagoo
Chat Started 101 101 14 26 66 74 28 74 67 0 0 0 0 216 166 169
Nuevos 12 20 4 7 9 6 2 7 2 0 0 0 0 36 22 11
Seminuevos 28 21 3 4 10 15 7 26 22 0 0 0 0 52 29 55
Refacciones 7 6 2 0 7 2 0 1 3 0 0 0 0 15 9 4
Servicio 1 5 2 1 4 4 8 3 8 0 0 0 0 8 9 19
Facebook
ResQ 0 0 0 1 0 0 0 0 0

% Conversión 47.5% 51.5% 78.6% 46.2% 45.5% 36.5% 60.7% 50.0% 52.2% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 51.4% 41.6% 52.7%

Desempeño de campañas Google Ads

Impresiones 33,308 29,605 240,731 214,755 16,336 20,819 0 22,306 26,987 0 0 0 0 303,644 251,910 49,293
Click 4,810 3,939 8,743 7,178 1,906 3,083 0 2,954 3,482 0 0 0 0 17,492 12,167 6,436
Conversiones 113 177 239 173 131 66 0 64 62 0 0 0 0 529 370 126
Top of page rate 83.06% 80.35% 90.88% 98.46% 98.24% 91.84% 0.00% 94.90% 94.23% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 84.76% 96.18% 63.04%
CPC medio 3.1 3.8 1.7 2.1 7.9 4.9 0.0 5.1 4.3 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 2.85 4.95 3.12
Coste 14,699 14,952 14,904 14,833 15,052 15,053 0 14,946 14,988 0 0 0 0 44,555 44,938 29,935

Costo por conversión130.6 84.5 62.3 85.7 114.8 229.5 #DIV/0! 233.2 241.3 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 84.3 121.5 237.2
Conversión 2.34% 4.49% 2.74% 2.41% 6.88% 2.13% #DIV/0! 2.17% 1.78% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.02% 3.04% 1.96%

Inversiones

Costo Sitio web 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 17,940 17,940 17,940 17,940 17,940 17,940 17,940
Gubagoo 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000
Inversión Google Ads14,699 14,952 14,904 14,833 15,052 15,053 0 14,946 14,988 0 0 0 0 44,555 44,938 29,935
IMPEL 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760
Inversión Total 28,679 28,932 28,884 28,813 29,032 29,033 13,980 28,926 28,968 47,820 47,820 47,820 47,820 86,495 86,878 71,875

Costo por Lead 189.9 170.2 140.9 180.1 315.6 273.9 388.3 295.2 311.5 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 501 770 995

IMPEL
Usuarios Únicos 2.732 2.091 2.275 2.32 2.041 2.54 3.965 2.619 2.451 791
Interacciones 360 10.354 8.179 8.152 8.796 8.158 9.071 12.536 11.95 9.644 3.04
Hotspots 108.603 87.315 100.439 87.327 85.306 106.211 126.862 120.114 100.745 30.207
Tasa de conversión asistida
3.09% 2.61% 2.50% 2.74% 2.93% 2.65% 1.75% 2.34% 2.25% 2.47%
 Ene Feb Mar Abr May Jun Jul Ago Sep Oct Nov Dic Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 YTD FY
Sesiones 7,584 9,320 9,863 8,162 8,118 7,330 4,667 7,405 7,679 0 0 0 0 26,767 23,610 19,751
% de nuevas sesiones 1 56.42% 63.34% 57.76% 56.29% 51.30% 51.06% 52.52% 52.68% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 58.58% 55.12% 52.09%
Usuarios 4,672 5,786 6,769 5,221 5,226 4,257 2,817 4,343 4,532 0 0 0 0 17,227 14,704 11,692
Usuarios Nuevos 4,246 5,258 6,247 4,714 4,570 3,760 2,388 3,889 4,045 0 0 0 0 15,751 13,044 10,322
Páginas vistas 24,889 25,475 27,168 23,734 23,524 23,318 17,766 23,748 22,667 0 0 0 0 77,532 70,576 64,181
Páginas / Sesión 3 2.73 2.75 2.91 2.90 3.18 3.80 3.21 2.95 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 2.9 3.0 3.3
Promedio de tiempo en la página
0 0:01:45 0:01:39 0:01:41 0:01:43 0:01:49 0:01:36 0:01:40 0:01:38 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0:01:42 0:01:44 0:01:38
Porcentaje de rebote 0 36.01% 39.40% 34.76% 34.79% 31.90% 22.92% 31.51% 33.45% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 36.22% 33.82% 29.29%
Objetivos cumplidos 278 288 247 197 208 203 156 268 434 0 0 0 0 813 608 858
Conversión (Objetivos complidos / sesiones)
0 3.1% 2.5% 2.4% 2.6% 2.8% 3.3% 3.6% 5.7% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.0% 2.6% 4.3%

Objetivos cumplidos por Tipo

Formularios 0 0 0 0 0 0 0 #DIV/0!
Gubagoo 0 0 0 0 0 0 0 #DIV/0!
Whatsapp 0 0 0 0 0 0 0 #DIV/0!
Clic a teléfono 0 0 0 0 0 0 0 #DIV/0!

Formularios completados por departamento

Nuevos 0 0 0 0 0 0 0
Servicio y Partes 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Trade In 0 0 0 0 0 0 0
Financiamiento 0 0 0 0 0 0 0
0 0 0 0 0 0 0
XML / HTML 0 0 0 0 0 0 0
General contact 0 0 0 0 0 0 0
Desglose de Whatsapp
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
0 0 0 0 0 0 0

Sesiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Conversiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Desempeño Gubagoo
Chat Started 130 163 19 34 117 116 97 130 130 0 0 0 0 312 267 357
Nuevos 67 57 14 11 17 17 17 20 15 0 0 0 0 138 45 52
Seminuevos 61 64 20 20 14 14 11 18 25 0 0 0 0 145 48 54
Refacciones 5 3 0 0 1 3 3 2 7 0 0 0 0 8 4 12
Servicio 9 10 1 4 3 0 4 1 13 0 0 0 0 20 7 18
Facebook
ResQ 0 1 0 1 1 1 0 0 0

% Conversión 109.2% 82.2% 184.2% 102.9% 29.9% 29.3% 36.1% 31.5% 46.2% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 99.7% 39.0% 38.1%

Desempeño de campañas Google Ads

Impresiones 12,993 19,028 65,939 12,854 10,760 11,544 0 15,085 16,497 0 0 0 0 97,960 35,158 31,582
Click 2,042 2,990 2,292 2,029 1,530 1,940 0 2,762 3,029 0 0 0 0 7,324 5,499 5,791
Conversiones 123 129 100 96 77 39 0 73 62 0 0 0 0 352 212 135
Top of page rate 95.88% 83.47% 91.31% 95.12% 97.24% 84.27% 0.00% 97.30% 97.58% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 90.22% 92.21% 64.96%
CPC medio 8.8 5.9 8.0 8.9 11.5 9.2 0.0 6.4 5.9 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 7.57 9.87 4.10
Coste 18,024 17,715 18,266 18,000 17,624 17,879 0 17,779 17,782 0 0 0 0 54,006 53,504 35,561

Costo por conversión146.3 137.5 182.1 187.7 228.7 458.4 #DIV/0! 243.2 288.6 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 153.3 252.4 263.9
Conversión 6.03% 4.31% 4.38% 4.73% 5.04% 2.01% #DIV/0! 2.65% 2.03% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 4.81% 3.85% 2.33%

Inversiones

Costo Sitio web 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 17,940 17,940 17,940 17,940 17,940 17,940 17,940
Gubagoo 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000
Inversión Google Ads18,024 17,715 18,266 18,000 17,624 17,879 0 17,779 17,782 0 0 0 0 54,006 53,504 35,561
IMPEL 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760
Inversión Total 32,004 31,695 32,246 31,980 31,604 31,859 13,980 31,759 31,762 47,820 47,820 47,820 47,820 95,946 95,444 77,501

Costo por Lead 115.1 110.1 130.6 162.3 151.9 156.9 89.6 118.5 73.2 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 356 471 281

IMPEL
Usuarios Únicos 2.732 2.091 2.275 2.32 2.041 2.54 3.965 2.619 2.451 793
Interacciones 360 10.354 8.179 8.152 8.796 8.158 9.071 12.536 11.95 9.644 3.041
Hotspots 108.603 87.315 100.439 87.327 85.306 106.211 126.862 120.114 100.745 30.512
Tasa de conversión asistida
3.09% 2.61% 2.50% 2.74% 2.93% 2.65% 1.75% 2.34% 2.25% 2.46%
 Ene Feb Mar Abr May Jun Jul Ago Sep Oct Nov Dic Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 YTD FY
Sesiones 3,882 3,184 2,801 2,901 2,367 2,108 700 2,406 2,890 1,184 0 0 0 0 9,867 7,376 5,996
% de nuevas sesiones
70.12% 71.01% 67.98% 65.39% 68.69% 69.64% 74.43% 72.44% 69.31% 65.03% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 69.70% 67.91% 72.06%
Usuarios 2,872 2,481 2,074 2,093 1,756 1,591 587 1,849 2,121 871 0 0 0 0 7,427 5,440 4,557
Usuarios Nuevos 2,722 2,261 1,904 1,897 1,626 1,468 521 1,743 2,003 770 0 0 0 0 6,887 4,991 4,267
Páginas vistas 7,645 6,734 6,293 6,244 6,172 5,971 2,443 5,864 6,497 2,339 0 0 0 0 20,672 18,387 14,804
Páginas / Sesión 1.97 2.11 2.25 2.15 2.61 2.83 3.49 2.44 2.25 1.98 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 2.1 2.5 2.7
Promedio de tiempo 0:01:08
en la página
0:01:20 0:01:49 0:01:34 0:02:37 0:03:25 0:03:27 0:02:25 0:02:00 0:01:44 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0:01:26 0:02:32 0:02:37
Porcentaje de rebote51.67% 50.57% 43.27% 47.64% 40.52% 43.55% 35.29% 46.92% 51.28% 56.33% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 48.50% 43.90% 44.50%
Objetivos cumplidos 59 87 89 69 92 51 23 51 68 25 0 0 0 0 235 212 142
Conversión (Objetivos1.5%
complidos2.7%
/ sesiones)3.2% 2.4% 3.9% 2.4% 3.3% 2.1% 2.4% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 2.4% 2.9% 2.4%

Objetivos cumplidos por Tipo

Formularios 0 0 0 0 0 0 0 #DIV/0!
Gubagoo 0 0 0 0 0 0 0 #DIV/0!
Whatsapp 0 0 0 0 0 0 0 #DIV/0!
Clic a teléfono 0 0 0 0 0 0 0 #DIV/0!

Formularios completados por departamento

Nuevos 0 0 0 0 0 0 0
Servicio y Partes 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Trade In 0 0 0 0 0 0 0
Financiamiento 0 0 0 0 0 0 0
0 0 0 0 0 0 0
XML / HTML 0 0 0 0 0 0 0
General contact 0 0 0 0 0 0 0
Desglose de Whatsapp
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
0 0 0 0 0 0 0

Sesiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Conversiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Desempeño Gubagoo
Chat Started 0 0 0 0 0 0 0
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Refacciones 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
Facebook
ResQ

% Conversión #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

Desempeño de campañas Google Ads

Impresiones 18,078 19,191 33,598 27,458 44,195 14,153 0 10,367 11,011 5,270 0 0 0 0 70,867 85,806 26,648
Click 3,145 2,579 2,225 2,283 1,558 1,497 0 1,837 2,481 1,098 0 0 0 0 7,949 5,338 5,416
Conversiones 51 72 92 52 74 31 0 28 42 18 0 0 0 0 214 157 88
Top of page rate 0 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
CPC medio 5.7 6.8 8.1 7.8 11.3 11.9 0 9.7 7.2 6.03 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 6.85 10.33 7.66
Coste 17,846 17,494 18,003 17,760 17,656 17,778 0 17,868 17,946 6,616 0 0 0 0 53,343 53,194 42,430

Costo por conversión352.5 244.6 196.5 339.6 237.5 581.0 638.6 427.3 367.6 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 249.5 338.3 482.3
Conversión 1.61% 2.77% 4.12% 2.29% 4.77% 2.04% 1.52% 1.69% 1.64% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 2.69% 2.95% 1.62%

Inversiones

Costo Sitio web 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 17,940 17,940 17,940 17,940 17,940 17,940 17,940
Gubagoo
Inversión Google Ads17,846 17,494 18,003 17,760 17,656 17,778 17,868 17,946 6,616 0 0 0 0 53,343 53,194 42,430
IMPEL
Inversión Total 23,826 23,474 23,983 23,740 23,636 23,758 23,848 23,926 12,596 47,820 47,820 47,820 47,820 71,283 71,134 60,370

Costo por Lead 403.8 269.8 269.5 344.1 256.9 465.8 1,036.8 469.1 185.2 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 943 1,067 1,691

IMPEL
Usuarios Únicos
Interacciones 360
Hotspots
Tasa de conversión asistida
 Ene Feb Mar Abr May Jun Jul Ago Sep Oct Nov Dic Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 YTD FY
Sesiones 12,478 10,486 10,907 10,165 8,500 9,034 6,153 9,665 9,035 0 0 0 0 33,871 27,699 24,853
% de nuevas sesiones
57.52% 56.64% 60.00% 59.65% 60.73% 61.56% 60.10% 62.06% 63.15% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 58.05% 60.65% 61.77%
Usuarios 8,294 6,875 7,456 6,897 5,883 6,250 4,269 6,736 6,325 0 0 0 0 22,625 19,030 17,330
Usuarios Nuevos 7,177 5,939 6,544 6,063 5,162 5,561 3,698 5,998 5,706 0 0 0 0 19,660 16,786 15,402
Páginas vistas 46,895 36,131 37,452 36,123 30,574 32,300 24,525 36,054 32,790 0 0 0 0 120,478 98,997 93,369
Páginas / Sesión 3.76 3.45 3.44 3.55 3.60 3.58 3.99 3.73 3.63 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.6 3.6 3.8
Promedio de tiempo 0:01:39
en la página
0:01:39 0:01:36 0:01:33 0:01:39 0:01:39 0:01:39 0:01:34 0:01:30 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0:01:38 0:01:37 0:01:34
Porcentaje de rebote31.65% 35.25% 38.41% 34.43% 35.40% 35.01% 24.72% 35.50% 37.57% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 35.10% 34.95% 32.60%
Objetivos cumplidos 384 342 358 315 276 282 190 275 227 0 0 0 0 1,084 873 692
Conversión (Objetivos3.1%
complidos3.3%
/ sesiones)3.3% 3.1% 3.2% 3.1% 3.1% 2.8% 2.5% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.2% 3.2% 2.8%

Objetivos cumplidos por Tipo

Formularios 0 0 0 0 0 0 0
Gubagoo 0 0 0 0 0 0 0
Whatsapp 0 0 0 0 0 0 0
Clic a teléfono 0 0 0 0 0 0 0

Formularios completados por departamento

Nuevos 0 0 0 0 0 0 0
Servicio y Partes 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Trade In 0 0 0 0 0 0 0
Financiamiento 0 0 0 0 0 0 0
0 0 0 0 0 0 0
XML / HTML 0 0 0 0 0 0 0
General contact 0 0 0 0 0 0 0
Desglose de Whatsapp
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
0 0 0 0 0 0 0

Sesiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Conversiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Desempeño Gubagoo
Chat Started 230 245 44 48 170 203 123 221 167 0 0 0 0 519 421 511
Nuevos 26 35 7 4 15 18 8 22 14 0 0 0 0 68 37 44
Seminuevos 63 67 9 18 34 58 29 51 44 0 0 0 0 139 110 124
Refacciones 14 24 7 0 15 14 10 15 19 0 0 0 0 45 29 44
Servicio 16 10 3 1 8 7 3 10 7 0 0 0 0 29 16 20
Facebook
ResQ 0 0 0 0 0 0 0 0 0

% Conversión 51.7% 55.5% 59.1% 47.9% 42.4% 47.8% 40.7% 44.3% 50.3% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 54.1% 45.6% 45.4%

Desempeño de campañas Google Ads

Impresiones 28,672 27,975 99,314 21,206 16,328 17,231 0 21,484 23,931 0 0 0 0 155,961 54,765 45,415
Click 5,090 4,448 3,699 3,555 2,000 2,959 0 3,271 3,255 0 0 0 0 13,237 8,514 6,526
Conversiones 121 196 136 169 120 91 0 69 42 0 0 0 0 453 380 111
Top of page rate 87.06% 82.65% 92.38% 88.97% 97.50% 88.10% 0.00% 94.05% 94.92% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 87.36% 91.52% 62.99%
CPC medio 2.9 3.4 4.1 4.2 7.5 5.1 0.0 4.6 4.6 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.46 5.57 3.06
Coste 14,947 14,961 15,140 14,765 14,917 15,054 0 14,921 14,995 0 0 0 0 45,047 44,736 29,916

Costo por conversión123.6 76.4 111.0 87.3 124.4 166.2 #DIV/0! 215.8 357.5 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 99.4 117.8 269.3
Conversión 2.38% 4.40% 3.69% 4.76% 6.00% 3.06% #DIV/0! 2.11% 1.29% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.42% 4.46% 1.70%

Inversiones

Costo Sitio web 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 17,940 17,940 17,940 17,940 17,940 17,940 17,940
Gubagoo 9,000 9,000 9,000 9,000 9,000 9,000 9,000 9,000 9,000
Inversión Google Ads14,947 14,961 15,140 14,765 14,917 15,054 0 14,921 14,995 0 0 0 0 45,047 44,736 29,916
IMPEL 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760
Inversión Total 29,927 29,941 30,120 29,745 29,897 30,034 14,980 29,901 29,975 47,820 47,820 47,820 47,820 89,987 89,676 74,856

Costo por Lead 77.9 87.5 84.1 94.4 108.3 106.5 78.8 108.7 132.1 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 250 309 320

IMPEL
Usuarios Únicos 2.732 2.091 2.275 2.32 2.041 2.54 3.965 2.619 2.451 791
Interacciones 360 10.354 8.179 8.152 8.796 8.158 9.071 12.536 11.95 9.644 3.037
Hotspots 108.603 87.315 100.439 87.327 85.306 106.211 126.862 120.114 100.745 30.18
Tasa de conversión asistida
3.09% 2.61% 2.50% 2.74% 2.93% 2.65% 1.75% 2.34% 2.25% 2.47%
 Ene Feb Mar Abr May Jun Jul Ago Sep Oct Nov Dic Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 YTD FY
Sesiones 5,338 5,996 4,284 4,499 4,037 6,691 3,479 6,272 7,735 0 0 0 0 15,618 15,227 17,486
% de nuevas sesiones
65.68% 64.63% 61.23% 64.75% 59.85% 59.21% 48.20% 66.15% 68.71% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 63.85% 61.27% 61.02%
Usuarios 3,809 4,265 2,990 3,227 2,806 4,546 2,335 4,447 5,695 0 0 0 0 11,064 10,579 12,477
Usuarios Nuevos 3,506 3,875 2,623 2,913 2,416 3,962 1,677 4,149 5,315 0 0 0 0 10,004 9,291 11,141
Páginas vistas 18,874 19,316 15,073 15,327 13,200 23,107 12,923 20,934 21,119 0 0 0 0 53,263 51,634 54,976
Páginas / Sesión 3.54 3.22 3.52 3.41 3.27 3.45 3.71 3.34 2.73 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.4 3.4 3.3
Promedio de tiempo 0:01:36
en la página
0:01:38 0:01:37 0:01:36 0:01:40 0:01:44 0:01:40 0:01:44 0:01:45 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0:01:37 0:01:40 0:01:43
Porcentaje de rebote35.39% 36.27% 35.06% 32.79% 32.40% 28.53% 16.90% 36.50% 44.82% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 35.57% 31.24% 32.74%
Objetivos cumplidos 171 173 141 125 139 222 110 195 218 0 0 0 0 485 486 523
Conversión (Objetivos3.2%
complidos2.9%
/ sesiones)3.3% 2.8% 3.4% 3.3% 3.2% 3.1% 2.8% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.1% 3.2% 3.0%

Objetivos cumplidos por Tipo

Formularios 0 0 0 0 0 0 0 #DIV/0!
Gubagoo 0 0 0 0 0 0 0 #DIV/0!
Whatsapp 0 0 0 0 0 0 0 #DIV/0!
Clic a teléfono 0 0 0 0 0 0 0 #DIV/0!

Formularios completados por departamento

Nuevos 0 0 0 0 0 0 0
Servicio y Partes 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Trade In 0 0 0 0 0 0 0
Financiamiento 0 0 0 0 0 0 0
0 0 0 0 0 0 0
XML / HTML 0 0 0 0 0 0 0
General contact 0 0 0 0 0 0 0
Desglose de Whatsapp
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
0 0 0 0 0 0 0

Sesiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Conversiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Desempeño Gubagoo
Chat Started 74 99 16 20 75 122 81 146 159 0 0 0 0 189 217 386
Nuevos 8 21 2 0 11 18 5 7 18 0 0 0 0 31 29 30
Seminuevos 38 32 4 5 20 33 23 35 34 0 0 0 0 74 58 92
Refacciones 5 2 3 1 4 7 6 4 4 0 0 0 0 10 12 14
Servicio 3 4 2 3 4 8 7 10 21 0 0 0 0 9 15 38
Facebook
ResQ 0 0 0 0 0 0 0 0 0

% Conversión 73.0% 59.6% 68.8% 45.0% 52.0% 54.1% 50.6% 38.4% 48.4% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 65.6% 52.5% 45.1%

Desempeño de campañas Google Ads

Impresiones 10,661 11,335 27,611 35,433 5,251 6,660 0 8,872 10,748 0 0 0 0 49,607 47,344 19,620
Click 1,845 1,730 1,147 756 773 1,396 0 1,542 1,928 0 0 0 0 4,722 2,925 3,470
Conversiones 58 70 56 39 57 43 0 32 39 0 0 0 0 184 139 71
Top of page rate 92.29% 86.83% 93.30% 97.13% 98.13% 92.91% 0.00% 96.03% 95.55% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 90.81% 96.06% 63.86%
CPC medio 5.4 5.8 8.8 12.7 12.7 7.2 0.0 6.3 5.2 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 6.63 10.84 3.83
Coste 9,933 9,950 10,036 9,575 9,799 9,996 0 9,778 9,938 0 0 0 0 29,918 29,371 19,715

Costo por conversión171.7 143.0 178.1 245.5 173.2 230.3 #DIV/0! 305.4 258.0 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 162.8 211.3 279.5
Conversión 3.14% 4.02% 4.91% 5.16% 7.32% 3.11% #DIV/0! 2.08% 2.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.89% 4.75% 2.03%

Inversiones

Costo Sitio web 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 17,940 17,940 17,940 17,940 17,940 17,940 17,940
Gubagoo 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000
Inversión Google Ads9,933 9,950 10,036 9,575 9,799 9,996 0 9,778 9,938 0 0 0 0 29,918 29,371 19,715
IMPEL 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760
Inversión Total 23,913 23,930 24,016 23,555 23,779 23,976 13,980 23,758 23,918 47,820 47,820 47,820 47,820 71,858 71,311 61,655

Costo por Lead 139.8 138.3 170.3 188.4 171.1 108.0 127.1 121.8 109.7 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 448 468 359

IMPEL
Usuarios Únicos
Interacciones 360
Hotspots
Tasa de conversión asistida
 Ene Feb Mar Abr May Jun Jul Ago Sep Oct Nov Dic Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 YTD FY
Sesiones 5,034 4,125 3,557 7,883 2,436 3,603 1,856 3,646 4,238 0 0 0 0 12,716 13,922 9,740
% de nuevas sesiones #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Usuarios 3,889 3,196 2,772 6,793 1,761 2,635 1,442 2,815 3,282 0 0 0 0 9,857 11,189 7,539
Usuarios Nuevos 3,729 2,983 2,575 6,558 1,646 2,498 1,374 2,717 3,123 0 0 0 0 9,287 10,702 7,214
Páginas vistas 13,672 11,348 9,797 13,032 6,891 10,138 5,092 9,908 10,539 0 0 0 0 34,817 30,061 25,539
Páginas / Sesión 2.72 2.75 2.75 1.65 2.83 2.81 2.74 2.72 2.49 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 2.7 2.4 2.7
Promedio de tiempo 0:02:46
en la página
0:02:53 0:03:00 0:01:32 0:03:17 0:03:31 0:02:23 0:02:56 0:02:28 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0:02:53 0:02:47 0:02:36
Porcentaje de rebote41.44% 38.88% 41.07% 62.02% 38.14% 39.33% 17.83% 39.63% 47.26% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 40.46% 46.50% 34.91%
Objetivos cumplidos 116 107 123 174 110 89 43 79 69 0 0 0 0 346 373 191
Conversión (Objetivos2.3%
complidos2.6%
/ sesiones)3.5% 2.2% 4.5% 2.5% 2.3% 2.2% 1.6% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 2.7% 2.7% 2.0%

Objetivos cumplidos por Tipo

Formularios 0 0 0 0 0 0 0 #DIV/0!
Gubagoo 0 0 0 0 0 0 0 #DIV/0!
Whatsapp 0 0 0 0 0 0 0 #DIV/0!
Clic a teléfono 0 0 0 0 0 0 0 #DIV/0!

Formularios completados por departamento

Nuevos 0 0 0 0 0 0 0
Servicio y Partes 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Trade In 0 0 0 0 0 0 0
Financiamiento 0 0 0 0 0 0 0
0 0 0 0 0 0 0
XML / HTML 0 0 0 0 0 0 0
General contact 0 0 0 0 0 0 0
Desglose de Whatsapp
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
0 0 0 0 0 0 0

Sesiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Conversiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Desempeño Gubagoo
Chat Started 0 0 0 0 0 0 0
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Refacciones 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
Facebook
ResQ

% Conversión #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

Desempeño de campañas Google Ads

Impresiones 31,912 31,715 59,092 325,971 16,398 16,564 0 19,348 23,529 0 0 0 0 122,719 358,933 42,877
Click 3,716 2,899 2,461 9,795 1,288 2,634 0 2,601 3,370 0 0 0 0 9,076 13,717 5,971
Conversiones 93 96 99 161 89 53 0 44 35 0 0 0 0 289 302 79
Top of page rate 5.75 7.42 8.79 2.14 16.57 8.16 0 8.2 6.32 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 732.00% 895.67% 484.00%
CPC medio 229.2 223.2 218.0 130.5 240.6 406.1 0 484.3 609.7 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 223.46 259.05 364.68
Coste 21,364 21,504 21,632 20,943 21,347 21,505 0 21,331 21,309 0 0 0 0 64,500 63,794 42,640

Costo por conversión229.2 223.2 218.0 130.5 240.6 406.1 #DIV/0! 484.3 609.7 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 223.3 211.1 539.8
Conversión 2.51% 3.32% 4.03% 1.64% 6.89% 2.01% #DIV/0! 1.69% 1.04% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.18% 2.20% 1.32%

Inversiones

Costo Sitio web 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 17,940 17,940 17,940 17,940 17,940 17,940 17,940
Gubagoo
Inversión Google Ads21,364 21,504 21,632 20,943 21,347 21,505 0 21,331 21,309 0 0 0 0 64,500 63,794 42,640
IMPEL
Inversión Total 27,344 27,484 27,612 26,923 27,327 27,485 5,980 27,311 27,289 47,820 47,820 47,820 47,820 82,440 81,734 60,580

Costo por Lead 235.7 256.9 224.5 154.7 248.4 308.8 139.1 345.7 395.5 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 717 712 880

IMPEL
Usuarios Únicos
Interacciones 360
Hotspots
Tasa de conversión asistida
 Ene Feb Mar Abr May Jun Jul Ago Sep Oct Nov Dic Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 YTD FY
Sesiones 4,195 3,429 3,054 3,097 2,920 3,815 2,568 3,538 3,721 0 0 0 0 10,678 9,832 9,827
% de nuevas sesiones
59.21% 59.70% 58.61% 62.12% 57.33% 62.07% 57.87% 57.49% 57.86% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 59.17% 60.51% 57.74%
Usuarios 2,770 2,301 2,057 2,149 1,894 2,682 1,706 2,271 2,398 0 0 0 0 7,128 6,725 6,375
Usuarios Nuevos 2,484 2,047 1,790 1,924 1,674 2,368 1,486 2,034 2,153 0 0 0 0 6,321 5,966 5,673
Páginas vistas 14,815 11,463 10,826 11,401 11,508 12,105 9,894 12,039 12,567 0 0 0 0 37,104 35,014 34,500
Páginas / Sesión 3.53 3.34 3.54 3.68 3.94 3.17 3.85 3.40 3.38 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.5 3.6 3.5
Promedio de tiempo 0:01:33
en la página
0:01:41 0:01:39 0:01:35 0:01:43 0:01:39 0:01:38 0:01:38 0:01:45 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0:01:38 0:01:39 0:01:40
Porcentaje de rebote35.69% 36.45% 35.79% 31.55% 32.33% 37.88% 29.17% 36.83% 39.29% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 35.98% 33.92% 35.10%
Objetivos cumplidos 134 125 86 71 82 92 71 90 105 0 0 0 0 345 245 266
Conversión (Objetivos3.2%
complidos3.6%
/ sesiones)2.8% 2.3% 2.8% 2.4% 2.8% 2.5% 2.8% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.2% 2.5% 2.7%

Objetivos cumplidos por Tipo

Formularios 0 0 0 0 0 0 0 #DIV/0!
Gubagoo 0 0 0 0 0 0 0 #DIV/0!
Whatsapp 0 0 0 0 0 0 0 #DIV/0!
Clic a teléfono 0 0 0 0 0 0 0 #DIV/0!

Formularios completados por departamento

Nuevos 0 0 0 0 0 0 0
Servicio y Partes 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Trade In 0 0 0 0 0 0 0
Financiamiento 0 0 0 0 0 0 0
0 0 0 0 0 0 0
XML / HTML 0 0 0 0 0 0 0
General contact 0 0 0 0 0 0 0
Desglose de Whatsapp
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
0 0 0 0 0 0 0

Sesiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Conversiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Desempeño Gubagoo
Chat Started 64 66 8 19 55 56 39 68 74 0 0 0 0 138 130 181
Nuevos 7 5 3 1 3 7 5 4 7 0 0 0 0 15 11 16
Seminuevos 13 15 0 4 15 9 5 19 16 0 0 0 0 28 28 40
Refacciones 3 5 1 1 4 5 4 1 3 0 0 0 0 9 10 8
Servicio 5 8 0 0 2 5 1 2 0 0 0 0 0 13 7 3
Facebook
ResQ 0 1 0 0 1 0 0 0 0

% Conversión 43.8% 50.0% 50.0% 31.6% 43.6% 46.4% 38.5% 38.2% 35.1% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 47.1% 43.1% 37.0%

Desempeño de campañas Google Ads

Impresiones 7,565 6,504 4,628 3,605 3,676 3,030 0 7,723 9,327 0 0 0 0 18,697 10,311 17,050
Click 842 720 571 415 495 571 0 1,311 1,602 0 0 0 0 2,133 1,481 2,913
Conversiones 34 41 30 17 26 11 0 20 27 0 0 0 0 105 54 47
Top of page rate 98.13% 97.72% 97.59% 97.53% 97.55% 94.48% 0.00% 92.31% 91.83% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 97.81% 96.52% 61.38%
CPC medio 5.7 6.8 8.4 11.6 9.7 8.6 0.0 3.7 3.0 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 6.95 9.96 2.25
Coste 4,792 4,876 4,787 4,827 4,781 4,900 0 4,896 4,821 0 0 0 0 14,455 14,509 9,717

Costo por conversión140.9 118.9 159.2 281.1 185.6 445.5 #DIV/0! 244.4 178.8 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 137.6 269.0 206.7
Conversión 4.04% 5.69% 5.27% 4.14% 5.20% 1.93% #DIV/0! 1.53% 1.68% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 4.93% 3.64% 1.61%

Inversiones

Costo Sitio web 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 17,940 17,940 17,940 17,940 17,940 17,940 17,940
Gubagoo 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000
Inversión Google Ads4,792 4,876 4,787 4,827 4,781 4,900 0 4,896 4,821 0 0 0 0 14,455 14,509 9,717
IMPEL 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760
Inversión Total 22,532 18,856 18,767 18,807 18,761 18,880 13,980 18,876 18,801 47,820 47,820 47,820 47,820 60,155 56,449 51,657

Costo por Lead 168.1 150.8 218.2 264.9 228.8 205.2 196.9 209.7 179.1 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 537 699 586

IMPEL
Usuarios Únicos 2.732 2.091 2.275 2.32 2.041 2.54 3.965 2.619 2.451 749
Interacciones 360 10.354 8.179 8.152 8.796 8.158 9.071 12.536 11.95 9.644 2.847
Hotspots 108.603 87.315 100.439 87.327 85.306 106.211 126.862 120.114 100.745 28.659
Tasa de conversión asistida
3.09% 2.61% 2.50% 2.74% 2.93% 2.65% 1.75% 2.34% 2.25% 2.56%
 Ene Feb Mar Abr May Jun Jul Ago Sep Oct Nov Dic Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 YTD FY
Sesiones 5,916 5,199 9,184 5,893 5,213 2,972 3,058 3,603 2,382 0 0 0 0 20,299 14,078 9,043
% de nuevas sesiones
68.71% 69.92% 67.96% 66.13% 70.29% 69.55% 65.08% 72.83% 69.61% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 68.86% 68.66% 69.17%
Usuarios 4,397 3,908 6,635 4,339 4,017 2,258 2,156 2,788 1,801 0 0 0 0 14,940 10,614 6,745
Usuarios Nuevos 4,065 3,635 6,241 3,897 3,664 2,067 1,990 2,624 1,658 0 0 0 0 13,941 9,628 6,272
Páginas vistas 20,759 15,714 28,663 18,233 14,686 9,180 10,855 10,012 7,319 0 0 0 0 65,136 42,099 28,186
Páginas / Sesión 3.51 3.02 3.12 3.09 2.82 3.09 3.55 2.78 3.07 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.2 3.0 3.1
Promedio de tiempo 0:01:38
en la página
0:01:38 0:01:40 0:01:36 0:01:36 0:01:47 0:01:53 0:01:50 0:01:44 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0:01:39 0:01:40 0:01:49
Porcentaje de rebote32.40% 35.60% 35.22% 34.23% 34.16% 31.12% 22.83% 43.46% 31.61% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 34.41% 33.17% 32.63%
Objetivos cumplidos 252 163 266 170 161 136 105 144 118 0 0 0 0 681 467 367
Conversión (Objetivos4.3%
complidos3.1%
/ sesiones)2.9% 2.9% 3.1% 4.6% 3.4% 4.0% 5.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.4% 3.3% 4.1%

Objetivos cumplidos por Tipo

Formularios 0 0 0 0 0 0 0 #DIV/0!
Gubagoo 0 0 0 0 0 0 0 #DIV/0!
Whatsapp 0 0 0 0 0 0 0 #DIV/0!
Clic a teléfono 0 0 0 0 0 0 0 #DIV/0!

Formularios completados por departamento

Nuevos 0 0 0 0 0 0 0
Servicio y Partes 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Trade In 0 0 0 0 0 0 0
Financiamiento 0 0 0 0 0 0 0
0 0 0 0 0 0 0
XML / HTML 0 0 0 0 0 0 0
General contact 0 0 0 0 0 0 0
Desglose de Whatsapp
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
0 0 0 0 0 0 0

Sesiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Conversiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Desempeño Gubagoo
Chat Started 103 77 33 44 102 96 75 108 82 0 0 0 0 213 242 265
Nuevos 14 15 5 4 15 14 8 20 15 0 0 0 0 34 33 43
Seminuevos 26 15 6 13 11 17 9 18 14 0 0 0 0 47 41 41
Refacciones 4 5 2 3 8 4 5 5 2 0 0 0 0 11 15 12
Servicio 8 7 2 6 14 12 10 14 11 0 0 0 0 17 32 35
Facebook
ResQ 0 0 0 0 0 0 0 0 0

% Conversión 50.5% 54.5% 45.5% 59.1% 47.1% 49.0% 42.7% 52.8% 51.2% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 51.2% 50.0% 49.4%

Desempeño de campañas Google Ads

Impresiones 27,078 30,014 41,718 19,441 11,588 19,904 0 31,128 41,455 0 0 0 0 98,810 50,933 72,583
Click 3,340 2,904 1,765 1,942 1,102 2,065 0 2,953 3,875 0 0 0 0 8,009 5,109 6,828
Conversiones 65 61 100 72 80 56 0 39 13 0 0 0 0 226 208 52
Top of page rate 90.13% 78.01% 87.68% 86.21% 98.85% 90.03% 0.00% 94.66% 94.09% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 85.27% 91.70% 62.92%
CPC medio 6.4 7.3 12.3 10.7 19.3 10.4 0.0 7.2 5.5 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 8.66 13.46 4.23
Coste 21,306 21,156 21,702 20,762 21,229 21,514 0 21,329 21,169 0 0 0 0 64,164 63,504 42,498

Costo por conversión328.1 344.3 217.9 288.3 265.6 384.2 #DIV/0! 546.9 1628.4 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 284.0 305.4 817.3
Conversión 1.94% 2.12% 5.64% 3.71% 7.25% 2.71% #DIV/0! 1.32% 0.34% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 2.82% 4.07% 0.76%

Inversiones

Costo Sitio web 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 17,940 17,940 17,940 17,940 17,940 17,940 17,940
Gubagoo 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000
Inversión Google Ads21,306 21,156 21,702 20,762 21,229 21,514 0 21,329 21,169 0 0 0 0 64,164 63,504 42,498
IMPEL 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760
Inversión Total 35,286 35,136 35,682 34,742 35,209 35,494 13,980 35,309 35,149 47,820 47,820 47,820 47,820 106,104 105,444 84,438

Costo por Lead 140.0 215.6 134.1 204.4 218.7 261.0 133.1 245.2 297.9 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 490 684 676

IMPEL
Usuarios Únicos 2.732 2.091 2.275 2.32 2.041 2.54 3.965 2.619 2.451 822
Interacciones 360 10.354 8.179 8.152 8.796 8.158 9.071 12.536 11.95 9.644 3.217
Hotspots 108.603 87.315 100.439 87.327 85.306 106.211 126.862 120.114 100.745 32.253
Tasa de conversión asistida
3.09% 2.61% 2.50% 2.74% 2.93% 2.65% 1.75% 2.34% 2.25% 2.59%
 Ene Feb Mar Abr May Jun Jul Ago Sep Oct Nov Dic Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 YTD FY
Sesiones 760 793 801 963 1,421 1,170 1,224 1,022 1,250 0 0 0 0 2,354 3,554 3,496
% de nuevas sesiones
69.21% 63.43% 61.80% 79.02% 67.49% 65.38% 52.94% 74.07% 73.44% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 64.81% 70.63% 66.82%
Usuarios 575 558 551 801 1,117 974 1,014 779 962 0 0 0 0 1,684 2,892 2,755
Usuarios Nuevos 526 503 495 761 959 765 648 757 918 0 0 0 0 1,524 2,485 2,323
Páginas vistas 2,060 2,068 2,281 2,401 3,065 2,617 2,949 2,567 2,840 0 0 0 0 6,409 8,083 8,356
Páginas / Sesión 2.71 2.61 2.85 2.49 2.16 2.24 2.41 2.51 2.27 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 2.7 2.3 2.4
Promedio de tiempo 0:01:24
en la página
0:01:32 0:01:28 0:01:12 0:01:57 0:01:45 0:00:58 0:01:40 0:01:48 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0:01:28 0:01:38 0:01:29
Porcentaje de rebote49.08% 43.63% 43.20% 30.94% 37.44% 44.02% 13.56% 43.93% 52.64% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 45.30% 37.47% 36.71%
Objetivos cumplidos 27 44 42 23 31 30 15 51 19 0 0 0 0 113 84 85
Conversión (Objetivos3.6%
complidos5.5%
/ sesiones)5.2% 2.4% 2.2% 2.6% 1.2% 5.0% 1.5% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 4.8% 2.4% 2.4%

Objetivos cumplidos por Tipo

Formularios 0 0 0 0 0 0 0 #DIV/0!
Gubagoo 0 0 0 0 0 0 0 #DIV/0!
Whatsapp 0 0 0 0 0 0 0 #DIV/0!
Clic a teléfono 0 0 0 0 0 0 0 #DIV/0!

Formularios completados por departamento

Nuevos 0 0 0 0 0 0 0
Servicio y Partes 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Trade In 0 0 0 0 0 0 0
Financiamiento 0 0 0 0 0 0 0
0 0 0 0 0 0 0
XML / HTML 0 0 0 0 0 0 0
General contact 0 0 0 0 0 0 0
Desglose de Whatsapp
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
0 0 0 0 0 0 0

Sesiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Conversiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Desempeño Gubagoo
Chat Started 13 24 6 9 18 17 12 33 31 0 0 0 0 43 44 76
Nuevos 4 3 1 1 3 5 2 7 6 0 0 0 0 8 9 15
Seminuevos 2 4 3 2 2 1 1 8 0 0 0 0 0 9 5 9
Refacciones 0 0 0 0 0 1 0 0 1 0 0 0 0 0 1 1
Servicio 0 2 1 0 1 2 0 4 1 0 0 0 0 3 3 5
Facebook
ResQ 0 0 0 0 0 0 0 0 0

% Conversión 46.2% 37.5% 83.3% 33.3% 33.3% 52.9% 25.0% 57.6% 25.8% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 46.5% 40.9% 39.5%

Desempeño de campañas Google Ads

Impresiones 10,205 10,919 6,485 5,044 5,273 2,962 0 449 5,962 0 0 0 0 27,609 13,279 6,411
Click 559 570 539 354 388 390 0 597 905 0 0 0 0 1,668 1,132 1,502
Conversiones 16 24 26 12 14 10 0 17 9 0 0 0 0 66 36 26
Top of page rate 97.16 % 97.11% 96.06% 97.40% 98.74% 94.55% 0.00% 94.58% 94.43% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 96.59% 96.90% 63.00%
CPC medio 7.2 7.3 7.5 11.3 10.6 10.7 0.0 6.9 4.6 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 7.31 10.85 3.84
Coste 4,005 4,145 4,040 4,003 4,106 4,153 0 4,125 4,171 0 0 0 0 12,190 12,262 8,296

Costo por conversión250.3 172.7 155.4 333.6 293.3 415.3 #DIV/0! 242.6 463.4 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 184.7 340.6 319.1
Conversión 2.86% 4.21% 4.82% 3.39% 3.61% 2.56% #DIV/0! 2.85% 0.99% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.96% 3.18% 1.73%

Inversiones

Costo Sitio web 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 17,940 17,940 17,940 17,940 17,940 17,940 17,940
Gubagoo 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000
Inversión Google Ads4,005 4,145 4,040 4,003 4,106 4,153 0 4,125 4,171 0 0 0 0 12,190 12,262 8,296
IMPEL
Inversión Total 16,985 17,125 17,020 16,983 17,086 17,133 12,980 17,105 17,151 47,820 47,820 47,820 47,820 51,130 51,202 47,236

Costo por Lead 629.1 389.2 405.2 738.4 551.2 571.1 865.3 335.4 902.7 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 1,424 1,861 2,103

IMPEL
Usuarios Únicos
Interacciones 360
Hotspots
Tasa de conversión asistida
 Ene Feb Mar Abr May Jun Jul Ago Sep Oct Nov Dic Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 YTD FY
Sesiones 1,533 1,135 1,176 1,475 1,007 1,080 614 1,108 1,273 524 0 0 0 0 3,844 3,562 2,995
% de nuevas sesiones
70.45% 71.19% 71.51% 77.02% 71.00% 71.39% 76.87% 71.30% 64.73% 64.69% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 71.05% 73.14% 70.97%
Usuarios 1,152 867 917 1,190 774 823 501 834 884 380 0 0 0 0 2,936 2,787 2,219
Usuarios Nuevos 1,080 808 841 1,136 715 771 472 790 824 339 0 0 0 0 2,729 2,622 2,086
Páginas vistas 4,484 3,510 3,300 3,827 3,131 3,066 1,983 3,003 3,830 1,409 0 0 0 0 11,294 10,024 8,816
Páginas / Sesión 2.92 3.09 2.81 2.59 3.11 2.84 3.23 2.71 3.01 2.69 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 2.9 2.8 3.0
Promedio de tiempo 0:02:26
en la página
0:02:47 0:02:38 0:02:06 0:03:16 0:02:57 0:03:17 0:02:53 0:03:22 0:02:33 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0:02:37 0:02:46 0:03:11
Porcentaje de rebote44.68% 43.52% 41.50% 37.29% 43.99% 42.78% 35.67% 43.41% 44.85% 48.66% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 43.23% 41.35% 41.31%
Objetivos cumplidos 32 24 24 27 13 20 8 13 13 4 0 0 0 0 80 60 34
Conversión (Objetivos2.1%
complidos2.1%
/ sesiones)2.0% 1.8% 1.3% 1.9% 1.3% 1.2% 1.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 2.1% 1.7% 1.1%

Objetivos cumplidos por Tipo

Formularios 0 0 0 0 0 0 0 #DIV/0!
Gubagoo 0 0 0 0 0 0 0 #DIV/0!
Whatsapp 0 0 0 0 0 0 0 #DIV/0!
Clic a teléfono 0 0 0 0 0 0 0 #DIV/0!

Formularios completados por departamento

Nuevos 0 0 0 0 0 0 0
Servicio y Partes 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Trade In 0 0 0 0 0 0 0
Financiamiento 0 0 0 0 0 0 0
0 0 0 0 0 0 0
XML / HTML 0 0 0 0 0 0 0
General contact 0 0 0 0 0 0 0
Desglose de Whatsapp
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
0 0 0 0 0 0 0

Sesiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Conversiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Desempeño Gubagoo
Chat Started 0 0 0 0 0 0 0
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Refacciones 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
Facebook
ResQ

% Conversión #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

Desempeño de campañas Google Ads

Impresiones 2,892 2,825 2,991 6,096 1,668 1,584 0 3,441 3,720 1,675 0 0 0 0 8,708 9,348 7,161
Click 500 450 435 345 266 264 0 562 737 338 0 0 0 0 1,385 875 1,299
Conversiones 10 6 7 12 8 2 0 1 5 0 0 0 0 0 23 22 6
Top of page rate 0 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0.00%
CPC medio 6.8 7.7 8.1 9.0 12.6 11.2 0 6.2 4.7 4.3 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 7.53 10.91 3.63
Coste 3,420 3,469 3,502 3,105 3,343 2,948 0 3,480 3,473 1,465 0 0 0 0 10,391 9,396 6,952

Costo por conversión347.9 578.2 483.0 259.4 429.8 1473.8 #DIV/0! 3479.5 694.6 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 450.2 432.0 1158.7
Conversión 1.97% 1.33% 1.67% 3.47% 2.92% 0.76% #DIV/0! 0.18% 0.68% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 1.67% 2.49% 0.46%

Inversiones

Costo Sitio web 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 17,940 17,940 17,940 17,940 17,940 17,940 17,940
Gubagoo
Inversión Google Ads3,420 3,469 3,502 3,105 3,343 2,948 0 3,480 3,473 0 0 0 0 10,391 9,396 6,952
IMPEL
Inversión Total 9,400 9,449 9,482 9,085 9,323 8,928 5,980 9,460 9,453 47,820 47,820 47,820 47,820 28,331 27,336 24,892

Costo por Lead 293.7 393.7 395.1 336.5 717.2 446.4 747.5 727.7 727.1 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 1,083 1,500 2,202

IMPEL
Usuarios Únicos
Interacciones 360
Hotspots
Tasa de conversión asistida
 Ene Feb Mar Abr May Jun Jul Ago Sep Oct Nov Dic Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 YTD FY
Sesiones 1,395 1,332 1,715 1,200 1,930 980 420 955 1,229 515 0 0 0 0 4,442 4,110 2,604
% de nuevas sesiones
72.47% 73.12% 71.25% 69.17% 76.48% 66.43% 70.00% 66.91% 65.99% 64.66% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 72.28% 70.69% 67.63%
Usuarios 1,079 1,039 1,307 891 1,539 699 332 670 855 361 0 0 0 0 3,425 3,129 1,857
Usuarios Nuevos 1,011 974 1,222 830 1,476 651 294 639 811 333 0 0 0 0 3,207 2,957 1,744
Páginas vistas 3,628 3,316 4,503 2,815 3,809 2,742 1,324 2,458 3,078 1,164 0 0 0 0 11,447 9,366 6,860
Páginas / Sesión 2.60 2.49 2.63 2.35 1.97 2.80 3.15 2.57 2.50 2.26 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 2.6 2.4 2.7
Promedio de tiempo 0:02:31
en la página
0:02:30 0:02:42 0:02:12 0:01:33 0:03:29 0:04:05 0:02:45 0:02:35 0:02:17 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0:02:34 0:02:25 0:03:08
Porcentaje de rebote27.03% 26.28% 20.17% 22.58% 26.42% 24.29% 15.71% 26.60% 34.91% 35.92% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 24.49% 24.43% 25.74%
Objetivos cumplidos 47 63 51 38 28 38 26 13 29 15 0 0 0 0 161 104 68
Conversión (Objetivos3.4%
complidos4.7%
/ sesiones)3.0% 3.2% 1.5% 3.9% 6.2% 1.4% 2.4% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.6% 2.5% 2.6%

Objetivos cumplidos por Tipo

Formularios 0 0 0 0 0 0 0 #DIV/0!
Gubagoo 0 0 0 0 0 0 0 #DIV/0!
Whatsapp 0 0 0 0 0 0 0 #DIV/0!
Clic a teléfono 0 0 0 0 0 0 0 #DIV/0!

Formularios completados por departamento

Nuevos 0 0 0 0 0 0 0
Servicio y Partes 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Trade In 0 0 0 0 0 0 0
Financiamiento 0 0 0 0 0 0 0
0 0 0 0 0 0 0
XML / HTML 0 0 0 0 0 0 0
General contact 0 0 0 0 0 0 0
Desglose de Whatsapp
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
0 0 0 0 0 0 0

Sesiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Conversiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Desempeño Gubagoo
Chat Started 0 0 0 0 0 0 0
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Refacciones 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
Facebook
ResQ

% Conversión #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

Desempeño de campañas Google Ads

Impresiones 2,798 2,420 2,792 2,564 2,629 1,994 0 3,815 3,979 1,697 0 0 0 0 8,010 7,187 7,794
Click 505 488 536 423 425 331 0 576 836 378 0 0 0 0 1,529 1,179 1,412
Conversiones 41 26 18 15 17 5 0 4 3 2 0 0 0 0 85 37 7
Top of page rate 0 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0.00%
CPC medio 6.8 7.2 6.5 7.8 8.1 9.7 0 6.1 4.1 3.8 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 6.82 8.50 3.39
Coste 3,411 3,500 3,501 3,279 3,443 3,198 0 3,484 3,447 1,430 0 0 0 0 10,412 9,919 6,931

Costo por conversión 82.7 133.1 199.5 221.5 203.2 640.8 #DIV/0! 871.0 1149.2 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 122.3 270.1 990.2
Conversión 8.17% 5.39% 3.27% 3.50% 3.99% 1.51% #DIV/0! 0.69% 0.36% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 5.57% 3.12% 0.50%

Inversiones

Costo Sitio web 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 17,940 17,940 17,940 17,940 17,940 17,940 17,940
Gubagoo
Inversión Google Ads3,411 3,500 3,501 3,279 3,443 3,198 0 3,484 3,447 0 0 0 0 10,412 9,919 6,931
IMPEL
Inversión Total 9,391 9,480 9,481 9,259 9,423 9,178 5,980 9,464 9,427 47,820 47,820 47,820 47,820 28,352 27,859 24,871

Costo por Lead 199.8 150.5 185.9 243.7 336.5 241.5 230.0 728.0 325.1 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 536 822 1,283

IMPEL
Usuarios Únicos
Interacciones 360
Hotspots
Tasa de conversión asistida
 Ene Feb Mar Abr May Jun Jul Ago Sep Oct Nov Dic Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 YTD FY
Sesiones 616 464 459 788 415 309 195 275 448 206 0 0 0 0 1,539 1,512 918
% de nuevas sesiones
71.10% 74.14% 74.07% 79.44% 70.60% 76.05% 81.03% 73.45% 66.07% 66.02% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 73.10% 75.36% 73.52%
Usuarios 464 365 366 646 315 247 164 211 308 145 0 0 0 0 1,195 1,208 683
Usuarios Nuevos 438 344 340 626 293 235 158 202 296 136 0 0 0 0 1,122 1,154 656
Páginas vistas 1,740 1,054 1,146 1,916 930 773 651 700 1,073 463 0 0 0 0 3,940 3,619 2,424
Páginas / Sesión 2.82 2.27 2.50 2.43 2.24 2.50 3.34 2.55 2.40 2.25 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 2.5 2.4 2.8
Promedio de tiempo 0:02:31
en la página
0:02:11 0:02:14 0:01:43 0:02:14 0:02:58 0:04:02 0:02:26 0:02:49 0:02:27 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0:02:19 0:02:18 0:03:06
Porcentaje de rebote42.21% 49.14% 46.19% 30.84% 44.82% 50.81% 37.44% 45.82% 54.91% 54.85% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 45.85% 42.16% 46.06%
Objetivos cumplidos 18 16 21 13 9 6 6 5 4 3 0 0 0 0 55 28 15
Conversión (Objetivos2.9%
complidos3.4%
/ sesiones)4.6% 1.6% 2.2% 1.9% 3.1% 1.8% 0.9% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.6% 1.9% 1.6%

Objetivos cumplidos por Tipo

Formularios 0 0 0 0 0 0 0 #DIV/0!
Gubagoo 0 0 0 0 0 0 0 #DIV/0!
Whatsapp 0 0 0 0 0 0 0 #DIV/0!
Clic a teléfono 0 0 0 0 0 0 0 #DIV/0!

Formularios completados por departamento

Nuevos 0 0 0 0 0 0 0
Servicio y Partes 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Trade In 0 0 0 0 0 0 0
Financiamiento 0 0 0 0 0 0 0
0 0 0 0 0 0 0
XML / HTML 0 0 0 0 0 0 0
General contact 0 0 0 0 0 0 0
Desglose de Whatsapp
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
0 0 0 0 0 0 0

Sesiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Conversiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Desempeño Gubagoo
Chat Started 0 0 0 0 0 0 0
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Refacciones 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
Facebook
ResQ

% Conversión #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

Desempeño de campañas Google Ads

Impresiones 1,988 2,125 2,282 1,499 1,616 772 0 849 979 522 0 0 0 0 6,395 3,887 1,828
Click 219 196 206 150 192 96 0 155 251 131 0 0 0 0 621 438 406
Conversiones 5 7 6 2 2 1 0 2 2 0 0 0 0 0 18 5 4
Top of page rate 0 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0.00%
CPC medio 9.1 10.8 9.7 12.4 10.7 20.0 0 13.5 8.2 6.2 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 9.86 14.38 7.25
Coste 1,981 2,115 2,003 1,863 2,054 1,921 0 2,095 2,065 810 0 0 0 0 6,100 5,838 4,160

Costo por conversión396.2 302.2 333.9 931.5 1027.2 1920.7 #DIV/0! 1047.3 1032.6 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 338.9 1167.6 1040.0
Conversión 2.28% 3.57% 2.91% 1.33% 1.04% 1.04% #DIV/0! 1.29% 0.80% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 2.90% 1.14% 0.99%

Inversiones

Costo Sitio web 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 17,940 17,940 17,940 17,940 17,940 17,940 17,940
Gubagoo
Inversión Google Ads1,981 2,115 2,003 1,863 2,054 1,921 0 2,095 2,065 0 0 0 0 6,100 5,838 4,160
IMPEL
Inversión Total 7,961 8,095 7,983 7,843 8,034 7,901 5,980 8,075 8,045 47,820 47,820 47,820 47,820 24,040 23,778 22,100

Costo por Lead 442.3 505.9 380.2 603.3 892.7 1,316.8 996.7 1,614.9 2,011.3 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 1,328 2,813 4,623

IMPEL
Usuarios Únicos
Interacciones 360
Hotspots
Tasa de conversión asistida
 Ene Feb Mar Abr May Jun Jul Ago Sep Oct Nov Dic Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 YTD FY
Sesiones 3,598 3,344 3,302 3,117 3,827 5,497 2,707 2,871 3,361 1,455 0 0 0 0 10,244 12,441 8,939
% de nuevas sesiones
58.03% 57.51% 54.30% 61.89% 59.42% 48.84% 57.33% 57.33% 53.11% 53.95% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 56.61% 56.72% 55.92%
Usuarios 2,320 2,160 2,024 2,116 2,579 3,196 1,740 1,808 1,963 925 0 0 0 0 6,504 7,891 5,511
Usuarios Nuevos 2,088 1,923 1,793 1,929 2,274 2,685 1,552 1,646 1,785 785 0 0 0 0 5,804 6,888 4,983
Páginas vistas 10,783 9,850 10,455 8,723 10,821 14,060 8,287 9,537 10,911 4,544 0 0 0 0 31,088 33,604 28,735
Páginas / Sesión 3.00 2.95 3.17 2.80 2.83 2.56 3.06 3.32 3.25 3.12 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.0 2.7 3.2
Promedio de tiempo 0:03:36
en la página
0:03:29 0:03:52 0:03:11 0:03:32 0:02:54 0:04:06 0:04:18 0:04:05 0:03:30 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0:03:39 0:03:12 0:04:10
Porcentaje de rebote36.99% 36.87% 34.59% 33.17% 36.43% 42.00% 33.88% 31.24% 32.34% 34.50% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 36.15% 37.20% 32.49%
Objetivos cumplidos 126 126 99 97 110 123 78 81 102 36 0 0 0 0 351 330 261
Conversión (Objetivos3.5%
complidos3.8%
/ sesiones)3.0% 3.1% 2.9% 2.2% 2.9% 2.8% 3.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.4% 2.7% 2.9%

Objetivos cumplidos por Tipo

Formularios 0 0 0 0 0 0 0 #DIV/0!
Gubagoo 0 0 0 0 0 0 0 #DIV/0!
Whatsapp 0 0 0 0 0 0 0 #DIV/0!
Clic a teléfono 0 0 0 0 0 0 0 #DIV/0!

Formularios completados por departamento

Nuevos 0 0 0 0 0 0 0
Servicio y Partes 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Trade In 0 0 0 0 0 0 0
Financiamiento 0 0 0 0 0 0 0
0 0 0 0 0 0 0
XML / HTML 0 0 0 0 0 0 0
General contact 0 0 0 0 0 0 0
Desglose de Whatsapp
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
0 0 0 0 0 0 0

Sesiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Conversiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Desempeño Gubagoo
Chat Started 53 58 12 20 62 69 36 69 77 0 0 0 0 123 151 182
Nuevos 10 16 2 2 6 9 5 4 3 0 0 0 0 28 17 12
Seminuevos 11 12 2 8 16 14 12 20 18 0 0 0 0 25 38 50
Refacciones 3 3 1 1 5 3 0 4 6 0 0 0 0 7 9 10
Servicio 3 4 3 2 2 5 1 7 12 0 0 0 0 10 9 20
Facebook
ResQ 0 0 0 0 0 0 0 0 0

% Conversión 50.9% 60.3% 66.7% 65.0% 46.8% 44.9% 50.0% 50.7% 50.6% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 56.9% 48.3% 50.5%

Desempeño de campañas Google Ads

Impresiones 7,716 7,205 5,470 4,641 4,901 3,878 0 3,947 3,748 2,177 0 0 0 0 20,391 13,420 7,695
Click 1,050 1,015 744 586 689 1,082 0 1,149 1,225 591 0 0 0 0 2,809 2,357 2,374
Conversiones 57 48 33 31 37 17 0 9 1 6 0 0 0 0 137 85 10
Top of page rate 0 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0.00%
CPC medio 5.8 6.2 8.3 10.5 9.3 5.8 0 5.4 5.1 3.9 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 6.77 8.53 3.52
Coste 6,077 6,300 6,182 6,156 6,382 6,297 0 6,243 6,275 2,313 0 0 0 0 18,559 18,835 12,517

Costo por conversión107.1 132.5 190.2 197.2 173.1 372.1 #DIV/0! 693.6 6274.8 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 135.7 221.6 1251.7
Conversión 5.40% 4.68% 4.37% 5.33% 5.35% 1.56% #DIV/0! 0.78% 0.08% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 4.87% 3.61% 0.42%

Inversiones

Costo Sitio web 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 17,940 17,940 17,940 17,940 17,940 17,940 17,940
Gubagoo 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000
Inversión Google Ads6,077 6,300 6,182 6,156 6,382 6,297 0 6,243 6,275 0 0 0 0 18,559 18,835 12,517
IMPEL 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760
Inversión Total 20,057 20,280 20,162 20,136 20,362 20,277 13,980 20,223 20,255 47,820 47,820 47,820 47,820 60,499 60,775 54,457

Costo por Lead 159.2 161.0 203.7 207.6 185.1 164.9 179.2 249.7 198.6 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 524 558 627

IMPEL
Usuarios Únicos 2.732 2.091 2.275 2.32 2.041 2.54 3.965 2.619 2.451 821
Interacciones 360 10.354 8.179 8.152 8.796 8.158 9.071 12.536 11.95 9.644 3.212
Hotspots 108.603 87.315 100.439 87.327 85.306 106.211 126.862 120.114 100.745 32.222
Tasa de conversión asistida
3.09% 2.61% 2.50% 2.74% 2.93% 2.65% 1.75% 2.34% 2.25% 2.60%
 Ene Feb Mar Abr May Jun Jul Ago Sep Oct Nov Dic Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 YTD FY
Sesiones 1,724 1,585 1,571 1,782 2,221 1,807 3,177 1,770 1,782 606 0 0 0 0 4,880 5,810 6,729
% de nuevas sesiones
63.34% 61.51% 60.09% 66.78% 66.59% 65.63% 50.58% 63.22% 67.79% 59.57% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 61.65% 66.33% 60.53%
Usuarios 1,244 1,122 1,088 1,322 1,715 1,301 2,194 1,262 1,358 440 0 0 0 0 3,454 4,338 4,814
Usuarios Nuevos 1,092 975 944 1,190 1,479 1,186 1,607 1,119 1,208 361 0 0 0 0 3,011 3,855 3,934
Páginas vistas 5,741 4,654 4,957 5,597 5,790 5,889 8,597 6,476 5,755 2,166 0 0 0 0 15,352 17,276 20,828
Páginas / Sesión 3.33 2.94 3.16 3.14 2.61 3.26 2.71 3.66 3.23 3.57 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.1 3.0 3.2
Promedio de tiempo 0:03:45
en la página
0:03:20 0:04:03 0:03:29 0:02:36 0:04:06 0:02:06 0:04:34 0:04:08 0:04:49 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0:03:43 0:03:24 0:03:36
Porcentaje de rebote39.39% 41.70% 38.19% 32.88% 39.40% 40.51% 18.38% 38.59% 43.21% 37.46% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 39.76% 37.60% 33.39%
Objetivos cumplidos 57 61 56 55 38 46 60 59 41 11 0 0 0 0 174 139 160
Conversión (Objetivos3.3%
complidos3.8%
/ sesiones)3.6% 3.1% 1.7% 2.5% 1.9% 3.3% 2.3% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.6% 2.4% 2.4%

Objetivos cumplidos por Tipo

Formularios 0 0 0 0 0 0 0 #DIV/0!
Gubagoo 0 0 0 0 0 0 0 #DIV/0!
Whatsapp 0 0 0 0 0 0 0 #DIV/0!
Clic a teléfono 0 0 0 0 0 0 0 #DIV/0!

Formularios completados por departamento

Nuevos 0 0 0 0 0 0 0
Servicio y Partes 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Trade In 0 0 0 0 0 0 0
Financiamiento 0 0 0 0 0 0 0
0 0 0 0 0 0 0
XML / HTML 0 0 0 0 0 0 0
General contact 0 0 0 0 0 0 0
Desglose de Whatsapp
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
0 0 0 0 0 0 0

Sesiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Conversiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Desempeño Gubagoo
Chat Started 37 34 4 15 19 31 31 37 35 0 0 0 0 75 65 103
Nuevos 3 6 2 2 3 2 5 5 5 0 0 0 0 11 7 15
Seminuevos 10 9 1 4 6 8 5 8 4 0 0 0 0 20 18 17
Refacciones 3 1 0 0 1 1 4 0 2 0 0 0 0 4 2 6
Servicio 0 5 0 0 0 3 0 1 0 0 0 0 0 5 3 1
Facebook
ResQ 0 0 0 0 1 0 0 0 0

% Conversión 43.2% 61.8% 75.0% 40.0% 52.6% 45.2% 45.2% 37.8% 31.4% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 53.3% 46.2% 37.9%

Desempeño de campañas Google Ads

Impresiones 2,720 2,416 2,294 1,739 1,783 2,671 0 2,618 2,905 1,266 0 0 0 0 7,430 6,193 5,523
Click 553 499 459 334 346 603 0 606 715 339 0 0 0 0 1,511 1,283 1,321
Conversiones 18 15 12 9 15 9 0 3 1 1 0 0 0 0 44 33 4
Top of page rate 0 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0.00%
CPC medio 6.3 6.9 7.3 9.9 10.1 5.8 0 5.8 4.8 3.9 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 6.80 8.56 3.53
Coste 3,455 3,421 3,350 3,297 3,481 3,475 0 3,496 3,455 1,304 0 0 0 0 10,226 10,253 6,951

Costo por conversión192.9 234.8 279.1 366.3 232.1 386.2 #DIV/0! 1165.5 3454.6 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 229.9 310.7 1737.7
Conversión 3.24% 2.92% 2.61% 2.69% 4.34% 1.49% #DIV/0! 0.50% 0.14% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 2.94% 2.57% 0.30%

Inversiones

Costo Sitio web 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 17,940 17,940 17,940 17,940 17,940 17,940 17,940
Gubagoo 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000
Inversión Google Ads3,455 3,421 3,350 3,297 3,481 3,475 0 3,496 3,455 0 0 0 0 10,226 10,253 6,951
IMPEL 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760
Inversión Total 16,435 16,401 16,330 16,277 16,461 16,455 12,980 16,476 16,435 47,820 47,820 47,820 47,820 49,166 49,193 45,891

Costo por Lead 288.3 268.9 291.6 295.9 433.2 357.7 216.3 279.3 400.8 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 849 1,087 896

IMPEL
Usuarios Únicos 2.732 2.091 2.275 2.32 2.041 2.54 3.965 2.619 2.451 821 0 0 0 0 7 7 9
Interacciones 360 10.354 8.179 8.152 8.796 8.158 9.071 12.536 11.95 9.644 3.212 0 0 0 0 27 26 34
Hotspots 108.603 87.315 100.439 87.327 85.306 106.211 126.862 120.114 100.745 32.222 0 0 0 0 296 279 348
Tasa de conversión asistida
3.09% 2.61% 2.50% 2.74% 2.93% 2.65% 1.75% 2.34% 2.25% 2.60% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 2.73% 2.77% 2.11%
 Ene Feb Mar Abr May Jun Jul Ago Sep Oct Nov Dic Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 YTD FY
Sesiones 13,153 9,785 13,461 8,405 7,288 9,076 8,699 8,683 7,732 2,906 0 0 0 0 36,399 24,769 25,114
% de nuevas sesiones
61.89% 61.27% 60.55% 59.23% 59.08% 58.66% 58.01% 57.78% 60.93% 61.70% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 61.24% 58.99% 58.91%
Usuarios 8,794 6,737 9,085 5,666 4,852 5,915 5,690 5,556 5,245 2,110 0 0 0 0 24,616 16,433 16,491
Usuarios Nuevos 8,140 5,995 8,151 4,978 4,306 5,324 5,046 5,017 4,711 1,793 0 0 0 0 22,286 14,608 14,774
Páginas vistas 39,423 28,907 39,842 25,555 22,245 28,432 27,254 27,386 24,398 8,512 0 0 0 0 108,172 76,232 79,038
Páginas / Sesión 3.00 2.95 2.96 3.04 3.05 3.13 3.13 3.15 3.16 2.93 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.0 3.1 3.1
Promedio de tiempo 0:03:18
en la página
0:03:24 0:03:19 0:03:32 0:03:34 0:03:46 0:03:34 0:03:36 0:03:33 0:03:29 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0:03:20 0:03:37 0:03:34
Porcentaje de rebote24.46% 25.73% 21.72% 22.27% 22.41% 29.55% 33.56% 36.68% 37.86% 36.75% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 23.97% 24.74% 36.03%
Objetivos cumplidos 509 406 399 277 256 339 336 324 317 115 0 0 0 0 1,314 872 977
Conversión (Objetivos3.9%
complidos4.1%
/ sesiones)3.0% 3.3% 3.5% 3.7% 3.9% 3.7% 4.1% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.6% 3.5% 3.9%

Objetivos cumplidos por Tipo

Formularios 0 0 0 0 0 0 0 #DIV/0!
Gubagoo 0 0 0 0 0 0 0 #DIV/0!
Whatsapp 0 0 0 0 0 0 0 #DIV/0!
Clic a teléfono 0 0 0 0 0 0 0 #DIV/0!

Formularios completados por departamento

Nuevos 0 0 0 0 0 0 0
Servicio y Partes 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Trade In 0 0 0 0 0 0 0
Financiamiento 0 0 0 0 0 0 0
0 0 0 0 0 0 0
XML / HTML 0 0 0 0 0 0 0
General contact 0 0 0 0 0 0 0
Desglose de Whatsapp
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
0 0 0 0 0 0 0

Sesiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Conversiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Desempeño Gubagoo
Chat Started 232 217 48 53 52 65 52 66 76 0 0 0 0 497 170 194
Nuevos 70 63 16 13 20 19 22 25 30 0 0 0 0 149 52 77
Seminuevos 71 73 21 24 20 22 16 26 30 0 0 0 0 165 66 72
Refacciones 8 4 0 0 2 4 7 2 4 0 0 0 0 12 6 13
Servicio 9 15 1 4 3 3 4 2 3 0 0 0 0 25 10 9
Facebook
ResQ 0 1 0 1 2 1 0 0 0

% Conversión 68.1% 71.4% 79.2% 77.4% 86.5% 73.8% 94.2% 83.3% 88.2% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 70.6% 78.8% 88.1%

Desempeño de campañas Google Ads

Impresiones 43,229 35,329 39,941 31,146 22,353 29,775 34,816 31,275 34,080 0 0 0 0 118,499 83,274 100,171
Click 7,890 5,352 8,239 4,708 3,456 4,702 4,994 5,199 4,974 0 0 0 0 21,481 12,866 15,167
Conversiones 322 257 350 237 211 284 273 309 282 0 0 0 0 929 732 864
Top of page rate #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
CPC medio 2.3 3.4 2.2 3.8 5.2 3.8 3.6 3.5 3.6 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 2.60 4.28 3.56
Coste 17,865 17,943 17,948 18,002 18,002 17,913 18,002 18,019 17,925 0 0 0 0 53,755 53,917 53,945

Costo por conversión 55.4 69.8 51.4 75.8 85.3 63.2 66.1 58.3 63.5 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 57.9 73.7 62.4
Conversión 4.08% 4.80% 4.24% 5.04% 6.10% 6.03% 5.46% 5.95% 5.68% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 4.32% 5.69% 5.70%

Inversiones

Costo Sitio web 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 17,940 17,940 17,940 17,940 17,940 17,940 17,940
Gubagoo 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000
Inversión Google Ads17,865 17,943 17,948 18,002 18,002 17,913 18,002 18,019 17,925 0 0 0 0 53,755 53,917 53,945
IMPEL 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760
Inversión Total 30,845 30,923 30,928 30,982 30,982 30,893 30,982 30,999 30,905 47,820 47,820 47,820 47,820 92,695 92,857 92,885

Costo por Lead 60.6 76.2 77.5 111.8 121.0 91.1 92.2 95.7 97.5 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 214 324 285

IMPEL
Usuarios Únicos 306 229 345 304 192 278 147 144 114 40
Interacciones 360 574 380 527 415 266 455 388 509 340 114
Hotspots 3.314 2.037 5.95 5.925 4.307 5.297 2.039 1.143 1.48 370
Tasa de conversión asistida
7.78% 8.78% 6.38% 5.49% 8.44% 7.69% 4.95% 10.34% 9.82% 4.08%
 Ene Feb Mar Abr May Jun Jul Ago Sep Oct Nov Dic Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 YTD FY
Sesiones 15,426 10,217 14,449 9,004 9,898 9,799 9,051 8,848 7,450 0 0 0 0 40,092 28,701 25,349
% de nuevas sesiones
60.75% 61.30% 60.45% 58.44% 57.74% 59.79% 60.40% 59.00% 64.60% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 60.83% 58.66% 61.33%
Usuarios 10,157 7,028 9,679 6,014 6,424 6,566 6,074 5,832 5,336 0 0 0 0 26,864 19,004 17,242
Usuarios Nuevos 9,371 6,263 8,734 5,262 5,715 5,859 5,467 5,220 4,813 0 0 0 0 24,368 16,836 15,500
Páginas vistas 48,349 31,358 44,300 26,661 31,072 30,793 28,113 28,623 23,425 0 0 0 0 124,007 88,526 80,161
Páginas / Sesión 3.13 3.07 3.07 2.96 3.14 3.14 3.11 3.23 3.14 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.1 3.1 3.2
Promedio de tiempo 0:03:30
en la página
0:03:31 0:03:24 0:03:28 0:03:50 0:03:39 0:03:31 0:03:41 0:03:34 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 0:03:28 0:03:39 0:03:35
Porcentaje de rebote22.08% 23.28% 19.38% 21.57% 20.38% 28.94% 33.63% 34.49% 37.53% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 21.58% 23.63% 35.22%
Objetivos cumplidos 560 353 448 347 335 299 327 335 280 0 0 0 0 1,361 981 942
Conversión (Objetivos3.6%
complidos3.5%
/ sesiones)3.1% 3.9% 3.4% 3.1% 3.6% 3.8% 3.8% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.4% 3.4% 3.7%

Objetivos cumplidos por Tipo

Formularios 0 0 0 0 0 0 0 #DIV/0!
Gubagoo 0 0 0 0 0 0 0 #DIV/0!
Whatsapp 0 0 0 0 0 0 0 #DIV/0!
Clic a teléfono 0 0 0 0 0 0 0 #DIV/0!

Formularios completados por departamento

Nuevos 0 0 0 0 0 0 0
Servicio y Partes 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Trade In 0 0 0 0 0 0 0
Financiamiento 0 0 0 0 0 0 0
0 0 0 0 0 0 0
XML / HTML 0 0 0 0 0 0 0
General contact 0 0 0 0 0 0 0
Desglose de Whatsapp
Nuevos 0 0 0 0 0 0 0
Seminuevos 0 0 0 0 0 0 0
Servicio 0 0 0 0 0 0 0
0 0 0 0 0 0 0

Sesiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Conversiones por canal

Paid Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Organic Search #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Social #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Display #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Direct #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Other 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Desempeño Gubagoo
Chat Started 249 143 35 65 86 61 66 80 70 0 0 0 0 427 212 216
Nuevos 70 40 13 23 33 21 27 29 22 0 0 0 0 123 77 78
Seminuevos 75 55 14 24 27 20 14 30 20 0 0 0 0 144 71 64
Refacciones 9 5 2 1 3 1 5 4 2 0 0 0 0 16 5 11
Servicio 9 9 1 3 0 3 2 3 3 0 0 0 0 19 6 8
Facebook
ResQ 0 0 0 1 1 1 2 0 0

% Conversión 65.5% 76.2% 85.7% 78.5% 73.3% 73.8% 72.7% 82.5% 67.1% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 70.7% 75.0% 74.5%

Desempeño de campañas Google Ads

Impresiones 24,029 17,928 22,627 19,625 16,809 16,199 17,597 16,128 14,323 0 0 0 0 64,584 52,633 48,048
Click 6,987 3,838 7,032 3,404 3,756 3,456 3,557 3,489 2,727 0 0 0 0 17,857 10,616 9,773
Conversiones 274 177 253 168 160 148 189 201 188 0 0 0 0 704 476 578
Top of page rate #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
CPC medio 2.5 4.7 2.5 5.2 4.8 5.1 5.0 5.1 6.6 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.24 5.04 5.54
Coste 17,600 18,000 17,733 17,646 18,000 17,768 17,626 17,807 17,885 0 0 0 0 53,333 53,414 53,318

Costo por conversión 64.2 102.0 70.1 105.2 112.5 120.0 93.2 88.6 95.2 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 75.8 112.3 92.3
Conversión 3.92% 4.60% 3.60% 4.93% 4.26% 4.28% 5.31% 5.76% 6.89% #DIV/0! #DIV/0! #DIV/0! #DIV/0! 3.94% 4.48% 5.91%

Inversiones

Costo Sitio web 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 5,980 17,940 17,940 17,940 17,940 17,940 17,940 17,940
Gubagoo 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000
Inversión Google Ads17,600 18,000 17,733 17,646 18,000 17,768 17,626 17,807 17,885 0 0 0 0 53,333 53,414 53,318
IMPEL 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760 3,760
Inversión Total 30,580 30,980 30,713 30,626 30,980 30,748 30,606 30,787 30,865 47,820 47,820 47,820 47,820 92,273 92,354 92,258

Costo por Lead 54.6 87.8 68.6 88.3 92.5 102.8 93.6 91.9 110.2 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 211 284 296

IMPEL
Usuarios Únicos 372 299 306 274 255 228 165 119 114 45
Interacciones 360 785 621 482 549 518 439 375 368 332 131
Hotspots 8.214 6.551 6.519 6.843 5.986 7.067 2.576 1.693 1.8 449
Tasa de conversión asistida
10.36% 7.46% 5.61% 8.60% 7.77% 6.25% 5.38% 7.52% 5.97% 3.92%