NOMBRE DEL ALUMNO: Elizabeth Ramírez Hernández

NOMBRE DE LA MATERIA: Ingles Técnico para el

Comercio Exterior III

NOMBRE DEL PROFESOR: Mtra. Ivet Duarte Valerio

PLANTEL: Aviación
Sabatino
 TECHNICAL ENGLISH FOR INTERNATIONAL TRADE 3
EXERCISES PART 2

Complete the following paragraphs with the correct words. There is an extra
word.

When talking about globalization, is very important

• Materials
recognizing some concepts that I’m going to describe
• Norway, Switzerland and
in the following paragraphs.
Australia.
Trade is the activity of buying and selling, or
• Prices
exchanging, goods and/or services between people or
countries. • Bonds
• Labour market
Capital markets is the system of financial • Production costs
organizations from which companies and governments • Social mobility
raise money selling stocks, bonds etc. to • Trade
investors . • Investors
• Argentina, Brazil and
Labour market is the supply of people in a Mexico.
particular country or area who are able and willing to • Capital market (s)
work. • Development
• Living standards
Development is the process in which someone
or something grows or changes and becomes more advanced.

As an example of developed countries, we have

Norway, Switzerland and Australia , but, on the other hand, we have
developing countries such as
Argentina, Brazil and Mexico.

The concept Economies of scale refers to the reduction of

Production cost that is a result of making and selling goods in large
quantities, for example, the ability to buy large amounts of materials at
reduced prices.

Social mobility is the movement of individuals, families, or groupsthrough

a system of social hierarchy or stratification.

If we understand these words, we will have a better comprehension of this

phenomen.
 Complete the following sentences using the structure of the past continuos form.
Read the words in braces to identify if it negative or affirmative form. (2 points
each)

1. Mr. Rodriguez was reading (read) the DOF when the secretary
came to the office.
2. My boss knocked the door when I was finishing (finish) the entry
summary.
3. The carrier was not delivering (deliver/ not) the merchandise.
4. My co-worker was using (use) the internet but the connection failed.
5. The Marketing department was not designing (design / not) effective
strategies to increase sales.
Turn the previous sentences into the interrogative form.

1. Was Mr. Rodriguez reading the DOF when the secretary arrived at the office?
2. Was my boss knocking on the door when the publication summary was
finished?
3. Was the carrier not delivering the merchandise?
4. Was my co-worker using the internet but the connection failed?
5. Wasn't the Marketing department designing effective strategies to increase
sales?

Anwer the following questions about the SWOT Analysis.

• What is the SWOT Analysis?

A SWOT analysis is a tool designed to understand the situation of a business through the
realization of a complete list of its strengths, opportunities, weaknesses and threats. It is
fundamental for current and future decision-making.

• Mention some benefits of SWOT Analysis.

1. It represents a fast and optimized process.
2. It favors a graphic summary of the company.
3. It can be developed quickly and simply through collaboration.
4. Provides information on the starting points for discussions and for coming up
with new ideas for a project.
5. Provides information on the starting points for discussions and for coming up
with new ideas for a project.
 • What are its elements? Explain them.
1. Strengths
These are those points in favor that the company has that can even be intangible
elements.
2. Opportunities
This point covers everything that a firm can improve to achieve the objectives that have
been set in the short, medium and long term.
3. Weaknesses
Here it is necessary to know what are the shortcomings of the firm, the aspects in which
its competition is better, the resources or if it has a unique sales proposal. In general, it
could be said that these are the internal failures.
4. Threats
it is advisable to analyze if there are emerging competitors that represent a risk, the
changes that may affect the business

• Describe what are the internal and external element and give some examples
Strengths and weaknesses are internal factors and opportunities and threats are
external factors.
Walmart

Strengths weaknesses

great brand recognition reduced profit margin

global expansion

opportunities threats
easy expansion to other markets controversies with employees and customers
strategic alliances small e-commerce businesses