Introduction The history of General Electric Company is a significant part of the history of technology in the United States.

The company has also evolved into a conglomerate, with an increasing shift from technology to services, and with 11 main operating units: GE Advanced Materials, a specialist in high-performance engineered thermoplastics, silicon-based products, and fused quartz and ceramics used in a wide variety of industries GE Consumer & Industrial, which is one of the world's leading appliance manufacturers, stands as a preeminent global maker of lighting products for consumer, commercial, and industrial customers, and also provides integrated industrial equipment, systems, and services GE Energy, one of the largest technology suppliers to the energy industry GE Equipment Services, which offers leases, loans, and other services to medium and large businesses around the world to help them manage their business equipment GE Healthcare, a world leader in medical diagnostic and interventional imaging technology and services GE Infrastructure, which is involved in high-technology protective and productivity solutions in such areas as water purification, facility safety, plant automation, and automatic environmental controls GE Transportation, the largest producer of small and large jet engines for commercial and military aircraft in the world, as well as the number one maker of diesel freight locomotives in North America NBC Universal (80 percent owned by GE), a global media and entertainment giant with a wide range of assets, including the NBC and Telemundo television networks, several cable channels, and the Universal Pictures film studio GE Commercial Finance, which provides businesses, a leading financial services provider, serving consumers, retailers, and auto dealer in about three dozen countries. GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient care. Our expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, performance improvement, drug discovery, and biopharmaceutical manufacturing technologies is helping clinicians around the world re-imagine new ways to predict, diagnose, inform and treat disease, so their patients can live their lives to the fullest. GE Healthcare's broad range of products and services enable healthcare providers to better diagnose and treat cancer, heart disease, neurological diseases, and other conditions earlier. Our vision for the future is to enable a new "early health" model of care focused on earlier diagnosis, pre-symptomatic disease detection and disease prevention. Headquartered in the United Kingdom, GE Healthcare is a $17 billion unit of General Electric Company (NYSE: GE). Worldwide, GE Healthcare employs more than 46,000 people committed to serving healthcare professionals and their patients in more than 100 countries.

HYPOTHESIS: Null Hypothesis: The independent variables that are price, quality, availability of service and employee behaviour doesnt has a significant impact on the customer satisfaction. Alternate Hypothesis: The independent variable has a significant impact on the customer satisfaction. CORRELATION HYPOTHESIS: Price: H0: Price doesnt have a relation with the customer satisfaction. H1: Price has a relation with the customer satisfaction. Quality: H0: Quality doesnt have a relation with the customer satisfaction. H1: Quality has a relation with the customer satisfaction.

Availability of services: H0: Availability of services doesnt have a relation with the customer satisfaction. H1: Availability of services has a relation with the customer satisfaction. Employee Behaviour: H0: Employee Behaviour doesnt have a relation with the customer satisfaction. H1: Employee Behaviour has a relation with the customer satisfaction.

REGRESSION HYPTHOESIS: Price: H0: There exists no significant impact of price on satisfaction. H1: There exists significant impact of price on satisfaction. Quality: H0: There exists no significant impact of quality on satisfaction. H1: There exists significant impact of quality on satisfaction. Availability of services: H0: There exists no significant impact of services on satisfaction. H1: There exists significant impact of services on satisfaction. Employee Behaviour: H0: There exists no significant impact of behaviour on satisfaction. H1: There exists significant impact of behaviour on satisfaction.

ACKNOWLEDGEMENT I take this opportunity to thank all the people who have helped me in various ways during the research problem. Firstly, I would like to thank Dr. Resmi Ann Thomas for giving us this project and also for her guidance and help throughout the research work and also by helping me with the required information. I would like to thank the respondents who have given the valuable responses to my Questionnaire. I would like to thank my friends who have helped me in completing the research problem.

BUISNESS RESEARCH METHODS

Study on

Customer Satisfaction towards GE Healthcare services

By Khalid Bin Shafiuddin PGDMIB-016

Post Graduation Diploma Management International Business Institute of Public Enterprise Hyderabad 500 007

Questionnaire Marketing Research problem: To measure the satisfaction level of customers for GE healthcare services. Dependent variable: Customer Satisfaction Independent variable: 1. 2. 3. 4. Price Quality Availability of services Behavior of employees

Name: Age: Gender: Male Female

Occupation: Income per annum:

Questionnaire Consumer satisfaction: 1. The first preference for health services is always GE Health Care. Strongly Disagree Disagree Neutral Agree Strongly Agree 2. GE Health Care can be recommended to friends and relatives. Strongly Disagree Disagree Neutral Agree Strongly Agree 3. The service provided by GE Health Care is highly appreciable. Strongly Disagree Disagree Neutral Agree Strongly Agree Price: 1. The prices for services at GE Health care are reasonable. Strongly Disagree Disagree Neutral Agree Strongly Agree 2. GE Health care provides adequate benefits for the cost incurred.

Strongly Disagree Disagree Neutral Agree Strongly Agree 3. The prices of GE Health care services are affordable. Strongly Disagree Disagree Neutral Agree Strongly Agree Quality: 1. The qualities of services at GE Health care are highly appreciable. Strongly Disagree Disagree Neutral Agree Strongly Agree The services of GE Health care meet the quality standard. Strongly Disagree Disagree Neutral Agree Strongly Agree 3. All equipments used at GE Health care are clean and sterile. Strongly Disagree Disagree Neutral Agree Strongly Agree

2.

Availability of services: 1. The services of GE Health care are conveniently available. Strongly Disagree Disagree Neutral Agree Strongly Agree

2.

The services of GE Health care are provided in time. Strongly Disagree Disagree Neutral Agree Strongly Agree GE Health care provides flexibility to approach the clinic. Strongly Disagree Disagree Neutral Agree Strongly Agree

3.

Employee Behaviour: 1. Employees at GE Health care provide better hospitality. Strongly Disagree Disagree Neutral Agree Strongly Agree 2. The attitude of employees in GE Health care towards the customers is good. Strongly Disagree Disagree Neutral Agree Strongly Agree The employees of GE Health care are dedicated to provide better service. Strongly Disagree Disagree Neutral Agree Strongly Agree The employees of GE Health care respond to emergency cases immediately. Strongly Disagree Disagree Neutral Agree Strongly Agree

3.

4.

DECLARATION I, Khalid Bin Shafiuddin, hereby declare that the project entitled Customer Satisfaction towards GE Healthcare services is an authenticated work carried out by me. The project has not formed the basis for the award of any degree or any other titles.

Objective of the study

To measure the levels of customer satisfaction of GE Healthcare services and to know the factors affecting the customer satisfaction when purchasing the GE Healthcare items and considering the service as well.

RESEARCH AND METHODOLOGY

Research Design The design in which this problem has been employed is the Descriptive design. This design helps us not only to gather facts but also helps us with various factors with each other and analysis as well. Identification of Variables Customer Satisfaction is the dependent variable in this study. Price, Quality, Availability of services and Employee Behaviour are the independent variables. Scale and Measurement The scale and the measurement that is used in this study is the Likert scale which helps us to measure the variables. According to likert scale: 1. 2. 3. 4. 5. Strongly Disagree Disagree Neutral Agree Strongly Agree

Data Collection process Sampling Methodology The sampling which is used in this is the non probability sampling, the questionnaire is sent through internet to group of email addresses. The Questionnaire was prepared in Google Docs. Data Set The source of this data is to study the customer satisfaction of GE Healthcare services Out of 36 respondents Male- 20 Female- 16

CONCLUSION From the above study analysis, it can drawn that the most of the customers are satisfied with the employee behavior that is done in GE Healthcare. And even in correlation it refers to us that the prices are reasonable due to which more customers are been attracted towards the GE Healthcare.