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Migrant Voice
Migrant Voice is a migrant led organisation set up to strengthen the voice of migrants in the media and public domain by increasing their skills and confidence in developing and conveying key messages about their realities to promote a more balanced media coverage and public debate on migration
Because if you dont speak up, others will speak for you (this could be the Sun Newspaper, the Mail, etc.)
Just like elections, if you do not vote, others will decide for you
Sensational stories (shocking, funny, scandals, etc.) Human stories Paper-selling headlines Exclusive news/stories
The journalist:
Wants news Is under pressure Has deadlines Wants an angle that will appeal to his/her readership Has other sources of information
Re-active work
Most newspapers, radio and TV news programmes have a forward planning desk.
Phone up as many forward planning teams as you can, introduce yourself and provide contact details such as a mobile so that if a story about migrants breaks they can call you or your organisation for a comment.
Re-active work
If a journalist contacts you to react to a breaking story or you contact a news desk to offer a reaction, make sure that you have a clear, concise and simple comment ready. A journalist working flat out on a breaking story won't have time to listen to a long, rambling speech.
Pro-active work
Contact forward planning desks and suggest story ideas Suggest interesting stories such as an unusual human interest story, a scandal where people in authority have treated migrants badly Offer an insight into a different world. Many journalists lead narrow, privileged lives and may have little or no knowledge of /or access to the life of migrants.You can offer this access.
Pro-active work
Pitch any story which counters the stereotypes about migrants, which are constantly recycled by some sections of the media Produce reports/pieces of research with new findings about migrants which can be presented to the media. It's important to offer case studies with such a report, preferably migrants who are prepared to be identified.
Pro-active work
Remember that a comment from a migrant is worth much more to a journalist than a comment from an organisation that works on behalf of migrants.
Building a relationship
Pro-actively contact the media and: introduce yourself and the organisation, ask about the kinds of stories they are interested in find out what they are working on offer to send material. Invite the journalist to come to you Such a relationship is not a one-off, but should be sustained.
What makes a good idea? Is it new? Is it important? Is it interesting to YOU? Is it news, feature or comments?
Once you know the answers to these questions, select the most appropriate editor/news-desk and email them:
Make sure your logo in on the press release, Include todays date and date you want your press-release issued Make sure you have a brief attentiongrabbing title
Group exercise
You are planning to: Launch a campaign/Have an event/launch a report.
Write a press release for the launch of your new campaign/event/etc., addressing a particular media and using the tips from the session.