A seminar on Product Marketing of Cold Drinks

Submitted By Miss. Dipti D. Sathe Roll No. 103 Div B/

MAAZA - lao aam ki pyaas buzao

Introduction
The name Maaza denotes taste, enjoyment, represents diamond, in different languages and the brand Maaza has turned out to be a star performer across the region and beyond. The main ingredients for Maaza bottling are Natural Fruit Pulp, treated water, natural identical flavour and Vitamin C along with other food additives to balance the sweetness, taste & consistency of the beverage. Maaza Mango is a fruit juice based drink which contains an ideal combination of the famous Alphonso and Totapuri varieties of Mango pulp. The drink is formulated taking into consideration the nutritional and health aspects with a unique taste unparalleled by any other brand currently in the market.

MAAZA Flavor Even though the most popular drink is Maaza Mango, the other product range includes the Maaza Guava, Maaza Pineapple, Maaza Apple, Maaza Mix Fruit and Maaza Orange, the fruit pulp and concentrate to manufacture these being sourced from reputed manufactures from India, Europe and the Far East. The latest addition to our product range includes Maaza Bits, a juice drink with real fruit pieces.

Packaging
Maaza started initially with returnable glass bottles, was leader in innovated packaging solution and the first who developed PET bottles in Middle East. The aim of the company was to set up a modern soft drink bottling plant. Maaza has made its mark with diverse range of exotic juices. The drinks are packed in glass, cans, PET bottles and paper packs.

Price

Quantity
1.2 ltr 600 ml 200 ml 250 ml 250 ml 200 ml

Rate
Rs. 45 per bottle Rs. 25 per bottle Rs. 8 per RCB Rs. 10 per RCB Rs. 15 per PET Rs. 15 pocket maaza

7UP - MOOD KO DO LEMON KA LIFT

Introduction
The famously crisp, refreshing taste of 7UP is better than ever, because it's stripped of the artificial flavors and preservatives found in most other soft drinks

Ingredients
Filtered carbonated water high fructose corn syrup or sugar, less than 2% of natural flavor citric acid potassium citrate calcium disodium (to protect the flavor)

Nutritional Values
Size: 8 fl oz (240mL)

Amount Per Serving

% DAILY VALUE *

Calories

100

0%

Total Fat

0g

0%

Sodium

30mg

1%

Total Carbohydrates 26g

9%

Sugars

25g

0%

Brand History
7UP, the refreshing clear drink with natural lemon and lime flavour was created in 1929. 7UP was launched in India in 1990 and its international mascot Fido Dido was used for advertising in 1992 to position the brand as a cool drink for youngsters. Fido became an instant hit with his trendy look, laid back attitude and refreshing take on life. During the brands early years in India, 7UP gained market leader status in the lemon lime category by being one of the first to be nationally distributed as well as being marketed as a healthier alternative to other soft drinks.

Brand Advantage
For the past 2 years, 7UPs ambition as a brand has been to capture and own the lemon refreshment territory within the clear lime category. Lemon has proven to be a clear and relevant differentiator for the brand. Further, it has allowed the brand to ladder up to an emotional payoff of uplifting refreshment. After establishing itself as The Lemon Drink ", in Jan 2009, 7UP continued to build further on the theme of mood upliftment with its new tagline "Mood ko do Lemon ka Lift 7UPs brand communication is premised on the products natural lemon flavor , guaranteed to provide uplifting lemon refreshment that raises ones spirits