CHRIST UNIVERSITY DEPARTMENT OF MANAGEMENT STUDIES BANGALORE COURSE PLAN Subject code: BBM534 Subject Name: Strategic Management

Subject Teachers: Name of the teacher Mr Balu Ms. Jimmy Sam Ms. Joggi Mathew Mr. Saklesh .N
COURSE OBJECTIVE: The objective is to consider implications of strategic decisions for business firms and for individuals in a changing environment. To study the generation, and dissemination of knowledge about key strategic management issues to managers, consultants, students, and researchers.
Specific Objective: Primary: 1. To inculcate theoretical knowledge about strategic management 2. To expose students to current corporate practices on strategic management Secondary: 1. To apply strategic management in their career as well as in their personal life.

Section A B C D

RECOMMENDED TEXT:
1. C.N Sontakki,Strategic Management,Text and Cases:Kalyani Publishers

REFERENCES:
1 VSP Rao, V Hari Krishna, Strategic management: Text and cases, Excel Books 2. Azar kazmi, Business Policy 3. Charles Hill and Gareth.R.Jones, Strategic Management: an integrated approach, biztantra, sixth edition 4. Alex miller, strategic management, Irwin Mc graw hill, third edition 5. Lawrence R.Jauch, William F Glueck, Business Policy and strategic management, Mc Graw Hill international editions, Fifth edition 6. C.N Sontakki,Strategic Management,Text and Cases:Kalyani Publishers

MODUL E

TOPICS

-Defining strategy, Modu levels at le I which STRATE strategy operates GIC PLANNI NG AND STRATE GIC MANAG EMENT

LEARNIN G OBJECTI VE 1.1 -Explains the concept of strategy and its limitation s -Describe the historical developm ent of strategic managem ent in the world and in India

LECTURE FLOW 1.2 -Lecture Method+PP T presentatio n+illustratio ns/Business Examples

REFERENCES

DATE

Hr

REMAR KS

1.3 References:

-C.N Sontakki,Strategi c Management,Tex t and Cases:Kalyani Publishers -VSP Rao, V Hari Krishna, Strategic management: Text and cases, Excel Books

6/6/11 &7/6/1 1

approach es to strategic

-Discuss various schools of thoughts

-Lecture Method+Ca selet discussion

-Case Reference:Strat egic Maneuvers at Bharti Enterprises -Case Reference:Mana ging Hindustan Unilever strategically Same as above 8/6 / 11&9/6 /11

decision making, the strategic managem ent process, Strategic intent: Vision, mission and objectives

-to Business describe examples the strategic managem ent process -to explain the three dimensio ns of business definition -to exemplify the concept of vision and mission -to evaluate the quality of vision, mission statemen ts and business definition 2.1 -to describe the concept of environm ent in the context of strategic managem ent -to exemplify -Lecture Method+Sit uation Analysis Same as above 13/6/11 2 &14/6/ 11

MODUL E 2: ENVIOR NMENT AL ANALYS IS

- The

organizati ons environm ent -External and internal environm ent,comp onents of external and internal environm

2.2 -Lecture Method+Br ainstorming +Activity

2.3 P. Subba Rao,Business Policy and Strategic Management,Hi malaya Publishing House -C.N

15/6/11 2 &16/6/ 11

Sontakki,Strategi c Management,Tex t and

ent

eight environm ental sectors

Cases:Kalyani Publishers -VSP Rao, V Hari Krishna, Strategic management: Text and cases, Excel Books

To describe the process of environm ental scanning Organizat To ions explain responses the to the strategy environm adopted ent. by the companie s in response to environm ental changes -------------- ---------------MODUL A 3.1 framewor To E 3: explain INDUST k for industry the RYAND analysis, manner RESOUR Michael in which CE porters strategic ANALYS analysis, usefulnes and IS competiti s of ve Industry analysis, advantag e is develope d -to

Environm ent scanning

-Practical Exercise(pr epare the ETOP for an organizatio n) -Case Analysis -Group Discussion

20/6/11 1

Case 21/6/11 1 Reference:Envir onmental issues in the Food Processing Industry of India

-----------------3.2 Lecture Method+Ca selet discussion

CIAII(Test/Quiz)--3.3

22/6/11 1 23/6/11 2 &27/6/ 11

-C.N Sontakki,Strategi c Management,Tex t and Cases:Kalyani Publishers -VSP Rao, V Hari Krishna, Strategic management: Text and cases, Excel Books

Case Reference:

Competiti ve analysis: Forces shaping competiti on in an industry, interpreti ng the five force model, Strategic group, and competito r analysis Internal analysis: Resource based strategy, the resource based view, Resource s, capabiliti es and competen cies, approach

discuss major methods and technique s used for organizati onal appraisal -to Same as identify above the core competen cies of an enterpris e -to discuss five competiti ve strategies as per given by Michael Porter

What lies in store for the retailing industry in India?

Same as above

28/6/11 3 ,29/6/1 1&30/6 /11

-to study the meaning of internal analysis -to study the dynamics of internal environm ent through internal analysis -to study

-Lecture Method+Ca se Analysis+Ac tivity

Case Reference: 4/7/11 State Bank of &5/7/1 India Banks on 1 its capabilities

es to internal analysis, carrying out SWOT MODUL E4 STRATE GY FORMU LATION AND CHOICE Corporate level strategy: Introducti on, The balanced score card, Grand strategies , Growth/E xpansion strategy

various methods and technique s for internal analysis 4.1 -to define and explain four types of generic corporate level strategies -to describe the various types of expansio n strategies

4.2 Lecture Method+Gr oup discussion

4.3

-C.N &7/7/1 Sontakki,Strategi 1 c Management,Tex t and Cases:Kalyani Publishers -VSP Rao, V Hari Krishna, Strategic management: Text and cases, Excel Books

6/7/11

Diversific ation Strategy, Stability strategy, Retrench ment strategy, combinati on strategy.

-to Same as discuss above+Cas the e Analysis condition under which concentra tion,integ ration and diversific ation strategies are used. -to discuss the risk of using concentra tion,integ ration

Case Reference:Strat egic moves by the Mahindra Group

11/7/11 3 ,12/7/1 1&13/7 /11

and diversific ation strategies -to describe three types of stability strategies -to describe three types of retrenche ment strategies -to discuss the complex network of combinati on strategies MODUL 5.1 The E5 -to concept discuss CORPOR of the corporate ATE rationale RESTRU restructur of ing, the CUTRIN process of restructur G restructur ing strategies ing -to examine the restructur ing strategies in the Indian context mergers -to and discuss

5.2 Lecture Method+Gr oup discussion

5.3

-C.N Sontakki,Strategi c Management,Tex t and Cases:Kalyani Publishers -VSP Rao, V Hari Krishna, Strategic management: Text and cases, Excel Books

14/7/11 1

Lecture+Gr oup

18/7/11 2 &19/7/

acquisitio n, takeovers , cooperati ve strategies ,

MODUL E6 GLOBAL STRATE GIES

the condition for M&A,take overs and cooperati ve strategies Reasons -to study for the strategic meaning alliances, of risks and strategic costs of alliances strategic and the alliances risk involved in it 6.1 Globalisat -to ion, risks, examine global the global expansion expansio strategies n , the MNC strategies mission
statement , deciding which market to enter, market entry strategy, internatio nal strategy Business To level observe strategy, how

Discusssion

11

Same as above+Cas elet

Same as above Case Reference:Reali sing Global ambition at Ranbaxy Laboratories Ltd. 6.3

20/7/11 1

6.2 Lecture Method+PP T presentaito n

-C.N &25/7/ Sontakki,Strategi 11 c Management,Tex t and Cases:Kalyani Publishers -VSP Rao, V Hari Krishna, Strategic management: Text and cases, Excel Books

21/7/11 2

positionin g of the firm in the industry help to determin

Lecture Method+Sit uation Analysis

Same as above

26/7/11 1

Strategic analysis and choice

MODUL E7 STRATE GY IMPLEM ENTATI ON AND FUNCTI

Issues in strategy implemen tation

e the competiti ve advantag e -to explain business strategies for four different industry condition s -to describe the process of strategic choice -to explore the tools and technique for strategic analysis -to discuss the subjectiv e factors in strategic choice 7.1 -to examine the nature of strategy implemen tation -to

Lecture Method+Sit uation Analysis

Same as above Case Reference:Strat egic choices for Bajaj Allianz General Insurance

27/7/11 3 ,28/7/1 1&1/8/ 11

7.2 Lecture Method+Gr oup Discussion

7.3

-C.N &3/8/1 Sontakki,Strategi 1 c Management,Tex t and Cases:Kalyani Publishers -VSP Rao, V Hari

2/8/11

ONAL STATEGI ES

Activating strategy and resource allocation

describe the barrier to strategy implemen tation -to study the interrelati onship of formulati on and implemen tation -to explain the three themes that constitute our model of strategy implemen tation -to Same as deliberate above on the value of aligning resource allocation to strategy -to discuss the factors that affect resource allocation and difficultie s that arise in

Krishna, Strategic management: Text and cases, Excel Books

Same as above

4/8/11 &16/8/ 11

resource allocaatio n stategyTo Same as structure discuss above relationsh organizati ip, the on functional structure structure, from the divisionali view point of sation, strategy implemen tation -to observe the emerging forms of structures being devised to meet emerging challenge s Function Same as al level above strategie s:
Operation al strategy, financial strategy, Marketing strategy and Human resource strategy

Same as above

17/8/11 &18/8/ 11 2

Same as above

22/8/11 1

------------- -------------- ------------------

CIA-III(Role -----------play/Pre

23/8/11 4 ,24/8/1

MODUL E8 BEHAVI OURAL IMPLEM ENTATI ON

Corporat e Governa nce and strategic manage ment

Strategic Leadersh ip

Corporat e culture and Strategic manage ment Corporat e Politics and Power

8.1 -to examine how strategic managem ent contribut es to effective corporate governan ce of an organisati on To review the tasks,styl es and roles of strategic leaders of organisati on -To study the relationsh ip between strategy and culture -to demonstr ate and understan d how corporate politics and use of power can be made use

8.2 Lecture Method+PP T presentatio n

sentation/Activit 1,25/8/ y) 11&29/ 8/11 8.3 30/8/11

-C.N Sontakki,Strategi c Management,Tex t and Cases:Kalyani Publishers -VSP Rao, V Hari Krishna, Strategic management: Text and cases, Excel Books.

Team based Same as above Activity+Ga me

5/9/11

Team based Same as above activity

6/9/11 1

of in strategic managem ent of an organisait on Personal To study values the and importanc Business e of Ethics values and ethics in Business -to demonstr ate the relationsh ip between values,et hics and strategy MODUL 9.1 Importanc To E9 e, explain STRATE barriers, the evaluatio GIC nature EVALUA n criteria, and TION importanc AND e of CONTRO strategic evaluatio L n and control -to describe the barriers to evaluatio n strategic -to study control, four types operation of

Activity+Rol Same as above e play

7/9/11 1

9.2 Lecture Method+Ca selet

9.3

-C.N Sontakki,Strategi c Management,Tex t and Cases:Kalyani Publishers -VSP Rao, V Hari Krishna, Strategic management: Text and cases, Excel Books Case Reference:Strate gic Evaluation at the Apollo Hospitals Net work

8/9/11 1

Lecture method+Gr oup

Same as above

12/9/11 ,13/9/1 1&14/9 3

al control, evaluatio n technique s for operation al control, characteri stics of an effective control system

strategic Discussion controls -to discuss the process of operation al control -to know and understan d various technique s of strategic evaluatio n and control 10.1 -to describe the importanc e of informati on technolog y in an organsiati ons strategy 10.2 Lecture Method+Ca selet discussion 10.3

/11

MODUL E 10

Designing a STRATE technolog GY AND y TECHNO strategy, Technolo LOGY gy MANAG forecastin EMENT g and R & D Strategies , Strategies for acquisitio n and absorptio n of technolog y, Social audit

-C.N Sontakki,Strategi c Management,Tex t and Cases:Kalyani Publishers -VSP Rao, V Hari Krishna, Strategic management: Text and cases, Excel Books Case Refernce:Knowle dge Management Initiatives at Infosys

15/9/11 1

To study the need and use of social audit

Same as above

Same as above

19/9/11 1

---------------

-------------- ----------------- Revision----------- 20/9/11 ----to30/9/ 11

CIA DETAILS: CIA-I CIA II CIA III Mid semester Exam for 50 marks Written assignment Other than written assignment 50 20 20

CIA-II DETAILS: Components 1 Written Assignment+Situation Analysis( 10 Marks) -Strategic Planning at a local company -Evaluating the mission and vision statements of companies -External Assessment -Developing a Competitive Profile Matrix for a company -Constructing ETOP profile for a company -Michael Porter Five force Analysis for a company 2.Case Date of Submission 23/7/11 Marks 10

Continuous assessment 05

Analysis(conducted for via would be considered 24/7/11) 3. Quiz/Test(Module 1 22/7/11 &2)(conducted marks of for 10 5% TOTAL which

caselet

10 marks of which 5% discussion(before 05

would be considered 20

CIA-III DETAILS: Components 1 Article Review -Value chain Analysis -Benchmarking -Business level strategies -Corporate Restructuring -Corporate Culture and strategic management -Social Audit -Balanced Scorecard -Environmental Audit -Strategic Business Unit 2.Activity+Roleplay+games+Exc ercises +presentation *Topics strategic management(conducted considered 3.Class participation for 10 marks of which 5% would be Continuous assessment(before 10/9/11) TOTAL 20 05 should be related Date of Submission 10/9/11 Marks 10

Continuous assessment(before2/9/

05

to 11)