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Question # 1 of 15 ( Start time: 12:03:19 AM ) Total Marks: 1

Which kind of advertisement it will be if it is sponsored by a non profit institution? Select correct option: o Institutional advertising o Corporate advertising o Commercial advertising o Non commercial advertising

Question # 2 of 15 ( Start time: 12:04:06 AM ) Total Marks: 1 Which one of the following media has audio and video attraction? Select correct option: o o o o Radio Magazine TV Newspaper

Question # 3 of 15 ( Start time: 12:04:40 AM ) Total Marks: 1 In an advertisement, the verbal portion including headlines, body, and signature, is called: Select correct option: o o o o Layout Script Copy Story Board

Question # 4 of 15 ( Start time: 12:05:22 AM ) Total Marks: 1 Which of the following tools is mostly costly but has less per audience cost than all tools? Select correct option: o o o o Advertising Public Relations Publicity Sale Promotion

Question # 5 of 15 ( Start time: 12:06:42 AM ) Total Marks: 1 A printing error in a newspaper advertisement is an example of: Select correct option: o o o o Carelessness Message loop Message Reliability Noise

Question # 6 of 15 ( Start time: 12:07:58 AM ) Total Marks: 1 Recognition tests, theater tests, and recall tests are used for evaluating ______. Select correct option: o o o o Specific Advertisement Objectives NOT SURE Specific Advertisements Different Advertising Media Specific Ad Agencies

Question # 7 of 15 ( Start time: 12:09:23 AM ) Total Marks: 1 A company has limited selected audience with no ad competition and personalized interaction with audience. Which type of following media, company will use? Select correct option: o o o o Direct Mail Internet Newspapers Radio

Question # 8 of 15 ( Start time: 12:10:03 AM ) Total Marks: 1 What is the task of a copywriter? Select correct option: o o o o Writing ads for different media Evaluate marketing date Editing and re writing copy All of these Page No.52

Question # 9 of 15 ( Start time: 12:10:31 AM ) Total Marks: 1 Which one of the following is NOT included in the components of positioning? Select correct option: o o o o Benefit Target Competition Price Page No.19

Question # 10 of 15 ( Start time: 12:11:26 AM ) Total Marks: 1 Which of the following refers to potential audience might be exposed to the advertising message? Select correct option: o o Reach Frequency

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Scheduling Coverage Page No.22

Question # 11 of 15 ( Start time: 12:12:27 AM ) Total Marks: 1 In following Advertising Hierarchy Models, at which stage a person shows understanding and thinking behavior. Select correct option: o o o o Cognitive stage Page No.38 Affective stage Behavior stage Action stage

Question # 12 of 15 ( Start time: 12:13:56 AM ) Total Marks: 1 Which one of the following is first step in developing media plan? Select correct option: o o o o Evaluation & control Selection of media Media strategy implementation Market situation analysis Page No.23

Question # 13 of 15 ( Start time: 12:14:41 AM ) Total Marks: 1 Which one of the following is the basic equation of VALUE? Select correct option: o o o o Value = brand image / cost Value = cost / convenience Value = cost / loyalty Value = benefit / cost Page No.8

Question # 14 of 15 ( Start time: 12:15:17 AM ) Total Marks: 1 To increase a market share a company organizes a Point of Purchase (POP) Displays. It is an example of: Select correct option: o o o o Brand Promotion Channel Promotion Consumer Promotion Trade Promotion Page No.73

Question # 15 of 15 ( Start time: 12:16:07 AM ) Total Marks: 1 Nestle gave an advertisement, Nestls makes the very best chocolate, which one of the following claim they have used in this advertisement? Select correct option: o o Puffery Weasel claim Page No.8

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Shock ad Emotional ad