ITY EC ITY N O IN UN E P PORT ON OP NE O

MILLION DOLLAR EARTH

WHERE IT BEGAN

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GROUP BUSINESS ADVERTISING MillionDollarEarth.com is a creative advertising pathway allowing businesses to own digital real estate to better connect with their online audience. Feel free to check us out online!

Background Information How Million Dollar Earth Was Formed

SOCIAL INTERACTION POSSIBILITIES

Discover the Power of Social Media Utilizing Million Dollar Earth to Reach Audiences

Q&A WITH RYAN & SCOTT

Learn more about the Inside Workings of Million Dollar Earth

PIN RANKING & FINANCIALS

How the Top 20 Pins are Chosen & the Financial Breakdown

SIGNUP FORM
Background Information How Million Dollar Earth Was Formed

MILLION DOLLAR EARTH

Unfortunately, while Hart was working through the details time stopped or at least his watch ceased ticking. The first thing I am going to do is buy a watch that ticks, declared Hart while taking a glance at the exposed tan line on his arm. Simply putting this idea into action or buying a new watch to fill in the white stripe on Harts arm is not the main reason for embarking on this online adventure. Both Hart and Dahl are passionate about using the platform and the proceeds from MillionDollarEarth.com to make a difference in the lives of people around the world who do not have safe water to drink. Ten percent of the proceeds will be given to Charity:Water, a non-profit organization dedicated to bringing clean and safe drinking water to millions of people developing nations. Online there has been no unique voice in advertising, says Hart. I want this website to change that and be the creative wall for businesses to hang their advertisement on.

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Mixing beer with creativity was what it took to imagine MillionDollarEarth.com. Longtime friends Ryan Hart, a twenty six year old entrepreneur, and web designer Scott Dahls conversation flowed to the success of Alex Tews Million Dollar Homepage. Both admired the simplistic genius of selling a million pixels of ad space at one dollar a pixel, but felt that the idea could be improved upon.

What would happen if that idea could be reapplied so that someone could own the virtual pinpoints within Google Maps, Hart mused. Someone could virtually own an entire city.

Follow Hart and Dahls MillionDollarEarth.com/blog

progress

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Plans began forming and soon they reached the final product: MillionDollarEarth.com.

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Clients can now purchase one of 1,000 cities worldwide for approximately a thousand dollars each. Primary pricing is based on each citys audience or population size. Each city comes equipped with many options included on its map tab including: a Facebook fan page, Twitter feed, YouTube videos, as well as a custom text box.

SOCIAL INTERACTION POSSIBILITIES

WHAT IF A BUSINESS COULD ADD ALL OF THEIR SOCIAL MEDIA TOGETHER?

THE NUMBERS

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FACEBOOK FANS TWITTER FEED/FOLLOWERS YOUTUBE/VIMEO WIDGET

THE POWER OF UNIFIED SOCIAL MEDIA

50% 13% 08% 25%

OF AMERICANS USE FACEBOOK OF ONLINE DATA USAGE IS RELATED TO YOUTUBE OF AMERICANS USE TWITTER OF AMERICANS READ BLOGS MONTHLY

FACEBOOK VALUE: $71.84 28% 41% TWITTER VALUE: $3,000,000 $8,700,000

THE ADDITIONAL AMOUNT THAT FACEBOOK FANS SPEND ON PRODUCTS THEY ARE FANS OF OF FANS ARE MORE LIKELY THAN NON-FANS TO CONTINUE USING THE BRAND MORE LIKELY TO RECOMMEND A PRODUCT TO THEIR FRIENDS

THE AMOUNT THAT DELL MADE FROM FOLLOWERS CLICKING ITS LINK TO PURCHASE MADE BY H&H IMPORTS AFTER RAPPER 50 CENT ENDORSED THEIR BUSINESS VIA TWEET

YOUTUBE VALUE: 2,000,000,000 VIEWS A DAY 15

NUMBER OF MINUTES A DAY THE AVERAGE PERSON SPEND ON YOUTUBE

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Q&A WITH RYAN & SCOTT COMMON QUERY

Why should I purchase a city within Million Dollar Earth?
Ryan: Million Dollar Earth enables businesses to communicate with brand consumers within a creative, fun, engaging platform for social interaction.

Scott: There is an incredible value on connecting with your audience beyond Facebook fans, Twitter followers, YouTube views, and visitors to your website. It was important for us to create a fun website that included all of these venues but kicked it up a notch.

Who views these cities within Million Dollar Earth?

Scott: Everyone! People are curious about what Million Dollar Earth is. They want to test the site and see who owns each city.

Ryan: Plus people love to see what unique advertising campaigns businesses can come up with and post online.

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What do I get when I purchase my City?
Ryan: Each city gets a unified advertising platform plus a link to their own website. They can put their brand to the test or promote new products that are coming out. to their brand that wouldve taken years to build. Scott: Our website allows businesses to guide online traffic to their brand that wouldve taken years to build.

How can a city be repurchased form the new owner?

Ryan: Lets say that your business owns New York City inside of Million Dollar Earth. The Knicks may want to purchase New York from your business to sell season tickets and show their highlight reels. They would put an offer on it through Million Dollar Earth and you would then be able to accept or decline their offer online.

MILLION DOLLAR EARTH

THE PIN RANKING ALGORITHM

=
(1
# of Unique Hits on a City 10,000

Million Dollar Earth has a method to decide which 20 pins show up first on the map.

Price Paid for the City

When visitors look at Million Dollar Earths main page there are 20 pins shown on the initial map that loads. These 20 pins receive these positions based on how many unique hits their webspaces have generated to Million Dollar Earth times the price the business paid for their unique city. If a business has multiple cities then each city will be counted individually, not grouped together.

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NUMBER OF CITIES
0020 0200 0200 0200 0200 0080 0050 0050 1000 x x x x x x x x x

AVERAGE PRICE
10000 02000 01500 01000 00500 00200 00100 00050 ??????

TOTAL REVENUE
= 0200000 = 0400000 = 0300000 = 0200000 = 0100000 = 0016000 = 0005000 = 0002500 = 1000000 (+)

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DONATION TO CHARITY:WATER
1000000 (+) x 10% = 100000 (+)

Million Dollar Earth derives its name from the websites ultimate goal of earning one million dollars. Expected revenues have been broken down in the above graph with the exception of the question marks, or unknown revenues, placed there to represent the proceeds earned from auctioning the last available cities off on Ebay.

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Our hope is to raise at least one hundred thousand dollars, ten percent of revenues, to further the cause of Charity:Water in bringing clean drinking water to the world.

Building Million Dollar Earth has been exhilarating. Similar to the high of skydiving for the first time or releasing what could be the game winning shot at the buzzer. My passion is fueled through executing creative, fun, and innovative websites. Million Dollar Earth is the perfect creative wall to hang ones social media portfolio on enabling businesses to introduce their brands to consumers and engage them in a new and measurable way. Watching how the excitement over this project has spread has only added more fuel to our teams fire. Already we have been putting together a plan for how Million Dollar Earth will expand and better serve our audiences. Today we are an art gallery where businesses hang their online identities but who knows what Million Dollar Earth will be tomorrow. Thanks for becoming a part of our vision! Ryan Hart

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