Thus, to emerge out a s winners the company needs to offer high end product and services to beat the

competition and to capture market even in the presence of such fierce competitors. IBM has got certain U SPs that despite of all the factors and competitors helps it to emerge as the market leader in t he IT INDUST RY

CHARACTERISTIC S OR USPs OF IBM INDIA WH ICH MAKES I

INNOVATIO

em erge out a s winners the company needs to offer high e nd product and services to a nd to capture market even in the presence of such fierce competitors. IBM has got certain US Ps that despite of all the factors and compe titors helps it to emerge as the market leader in t he IT INDUSTRY

CHARACTERISTICS OR USPs OF IBM INDIA WHICH MA KES I

HIGH END PRODUCTS

I NNOV A TION
DISTRIBUTION LINE
MAXIMUM PATENTS

NO-1 IN INDIA PRESENCE IN 170 COUNTRIES BR AND PO SITION

EMERGENCE OF IBM AS MARKET LEADER

emerge out as winners the company needs to offer high e nd product and services to and to capture market even in the presence of such fierce competitors. IBM has got certain USPs that despite of all the factors and compe titors helps it to emerge as

CHARACTER ISTICS OR USPs OF IBM INDIA WH ICH MAK ES IT MARKET LEADER

RANKED NO-2 WORLDWIDE IN SOFTWARE BRA ND PO

SITION

The main clients or buyers of IBM products and services in B2B The main clients or buyers of IBM products and services in B2B aspect are :

RESERVE B AN K
CANA R A BAN K G O V ER N M EN T B HA R TI
BHARTI A IR T E L H A S C H O SE N IB M AS ITS PA RTNER FOR OUTSOU

R C IN G ITS ENT IR E NETWOR K & DEAL TH A T IS W O R T H $ 7 5 0 million

aspect are :

RESERVE BA NK
C AN A RA BANK
BANKING SOFTWARES

WEST BENGAL G OVERNMENT BH ARTI AIRTEL

BHART I A IRTEL HAS CHOSEN IBM IT S P A RTNER FOR OUTS OU RCING ITS ENTIRE NETWOR K & IT BACKBONE A DEAL THA T IS WORTH $750

The above mentioned are the main clients of IBM and although the in this industry is low but these and many more companies have chosen IBM as their partner in their business processes due to its 100+ years old legacy in INDIA as well as the whole world. The other factors that make IBM a very strong brand are:The software that are provided by IBM are highly customized as per the business requirements of every client that can easily be integrated with the existing business model of the company and thus are highly differentiated. The brand IBM in itself means trust, high quality, reliability, value for money and best in class. This is how the world recognizes the brand and that is exactly what the offer to their customers. IBM is ranked no.2 in software industry throughout the world and is Indias top IT player. Thus, it enjoys a very good position in the market. IBM is flexible company; they can remix their strategy base on happening. Even though variable factors make noises in linear path, IBM has potential to reduce the direct impacts of them. The company is known for its continuous innovation process and invests a huge amount in research and development activities that helps in meeting the ever changing demands of customers and the company remains one step forward in the dynamic environment With the acquisition of Daksh in 2004, IBM now also boasts of a formidable BPO service portfolio and IBM DAKSH is one of the top BPOs in India IBM, at a very early stage understood Value was shifting in the IT industry, driven by the rising tide of global integration, a new computing paradigm and new client needs. Economies of

developing nations were growing rapidly, driven by historic investments in fundamental business infrastructure. Enterprises were looking to tap skills and expertise available all over the world and to integrate their operations globally. Change in computing architecture was rippling across the data center and the network, along with a proliferation of technology infused into all aspects of work and life. Companies were seeking to integrate advanced technology with their business processes and operations, not only to reduce costs, but to enable innovation and growth.IBM remixed their businesses in order to move to the emerging higher- value spaces by focusing on software and IT industry. This giant leap at a nascent stage helped IBM reach the pinnacle with continuous innovations and despite of the prevailing forces like high bargaining power the company due to low switching costs and large number of competitors IBM was able to establish itself at a very formidable position in both hardware as well as the software sector in the IT industry and was able to offer differentiated products and services including a long list of patented products which makes it the most profitable information technology company and worlds largest computer and system integrator throughout the world with more than 3,88,000 employees worldwide.