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SUBMITTED BY:
DILKASH ZEHRA
UBMITTED TO:
SIR QAMAR ALI ZIADI
PREFACE
It is a pleasure to keep this report in front of you. Project report is vitally important for B.BA students because it develops the feelings among the students about industrial environment and business to develop the practical base. Theoretical knowledge is true only when we apply the same in the practical. In order to establish co-relation between the theoretical studies and practical training, it was suggested that some company should be analyzed and accordingly I had done the analysis on DESI HUT RESTAURANT.
ACKNOWLEDGEMENT
First of all, I would like to say Alhamdulillah, for giving me the strength and health to do this project work until it done Not forgotten to my family for providing everything, such as money, to buy anything that are related to this project work and their advise, which is the most needed for this project. Internet, books, computers and all that as my source to complete this project. Then I would like to thank my teacher, SIR QAMAR ALI ZIADI for guiding me throughout this project.
TABLE OF CONTENT
Executive summary-----------------------------------------------------------------05 Introduction about the concept of restaurant---------------------------------06 Characteristics of restaurant------------------------------------------------------06 Scope of the project------------------------------------------------------------------07 Proposed business legal status---------------------------------------------------07 Project investment-------------------------------------------------------------------07 Location for restaurant-------------------------------------------------------------08 Restaurant profile-------------------------------------------------------------------08 Objectives of restaurant------------------------------------------------------------09 Mission--------------------------------------------------------------------------------09 Our team-------------------------------------------------------------------------------10 Competition--------------------------------------------------------------------------10 Plus point of our restaurant than the competitors---------------------------12 MENU of DESI HUT--------------------------------------------------------------13-14 Equipment in restaurant-----------------------------------------------------------15
Kitchen equipment------------------------------------------------------------------16 Electronic equipment---------------------------------------------------------------16 Estimated staff in restaurant------------------------------------------------------17 Salary budget-------------------------------------------------------------------------17 Fixed installation cost--------------------------------------------------------------18 Variable cost--------------------------------------------------------------------------18 Marketing and advertising------------------------------------------------------19 Market potential Market strategies Estimated days for starting a restaurant----------------------------------------20 Trading account for the year ended 31 Dec 2011------------------------------20 Balance sheet for the year ended 31 Dec 2011----------------------------------21 Conclusion-----------------------------------------------------------------------------22 References-----------------------------------------------------------------------------23
EXECUTIVE SUMMARY:
The executive summary estimates how much funding will be required to start and operate the restaurant until it becomes profitable. DESI HUT will be an eat-in, carry-out restaurant, specializing in evening, and weekend leisure dining. DESI HUT is one of the prime food restaurant in sea view. First, I have identified an unfulfilled market for our exceptional product. Careful research has demonstrated a 66% positive response. I have learned that people coming in sea view, or within reasonable driving distance, would patronize a good eat-in or carryout food restaurant if it is available in sea view. The restaurant has many key success point Give customers high quality foods, Serve the customers at a fair price than the competitors Use of highest quality, freshest ingredients to make foods. Use of the most current state of cooking equipment to ensure quality and safety in serving the customers. My restaurant provides a clean, comfortable environment especially suited for families.
CHARACTERISTICS OF RESTAURANT:
A business involving the preparation and serving of meals for Consumption on the premises or off the premises. Normally require short amounts of time between the period of ordering and serving of the food. Serve in edible or disposable containers. Provide delivery of food for immediate consumption. All restaurants provide warm and inviting environment and a variety of comfortable seating arrangements to accommodate anyone from a single individual to a large family.
approach will be used. The valuable service will be given a priority. Though the cost of the project is very high, the project is expected to generate higher profits in the long run
Project Investment
The total cost of the project is almost 52 lakhs. This amount includes cost of the equipment (kitchen, electronic), fixed
installation cost.
RESTAURANT PROFILE:
Registered Name DILKASH ZEHRA Size of Restaurant Medium Scale Restaurant Products Foods & beverages Bank Meezan bank Location of Restaurant Sea view
OBJECTIVES OF RESTAURANT:
To provide high quality food to the customers. To provide better services to the customers. To provide better sitting facility to the customers. To provide better environment to the customers. To provide better waiting facility to the customers.
MISSION:
The mission of my restaurant is Every employee strives to provide 100 percent customer satisfaction - for every customer every visit. This includes fast, friendly and attentive service, accuracy in order taking and filling, and anticipation of customers needs.
To achieve the economies of scale to minimize costs while maximizing value to Customers.
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MY TEAM:
The ultimate aim of my restaurant is to remain the customer satisfaction and I have an energetic professional with proven calibre and the required expertise. Under my team, I am never lacking in my efforts to make every single deal a resounding success. Working together as a well-knit team with a common goal to satisfy customer by providing quality food at competitive price and adhering to strict delivery schedules. This team consists of the experienced and dedicated staffs, who work in a team spirit to achieve common goals. In my pursuit for overall excellence, we have evolved pro-active mechanisms and work culture with introducing new food and beverages to satisfy customer and attract new customer. The Success of Organization will always depend on knowledge, experience and skills of the promoters, so it is necessary that whosoever are the owners of the company they must pour their blood to build image of the company.
COMPETITION:
Existing market area restaurants can provide valuable information to help you analyze demand and market opportunities. You can assess their competitive strengths and weaknesses and learn from their successes and failures. First, identify how many restaurants are in your market area. Then, identify those
restaurants that appeal to the types of customers (market segments) that you plan to serve. You should also identify all other restaurants located in your immediate area because they can also influence your business. Consider including grills, catering services, food delivery services, grocery stores with deli, etc. Refer to the
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Yellow Pages and your local Chamber of Commerce for listings of area food-service operations. It is important to identify any market area restaurants that have closed, and for what reasons. Also, learn what new restaurants are planned for the market area and determine how they might affect your proposed operation. After identifying your competition, visit and evaluate each restaurant. Speak with the manager of each operation if possible. Use the following checklist to complete this part of your market analysis. Location Community traffic patterns Proximity to sources of demand Accessibility Visibility Surrounding neighborhood Parking availability Sign visibility Appearance/Comfort Exterior appearance and theme Interior appearance and theme Atmosphere Cleanliness Heating and ventilation Menu Theme Variety and selection Signature items Price range and value Beverage service Food Quality Taste Presentation Portion size Consistency Service Days open Hours of operation Service style
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Quality of service Speed of Service Extra services offered General Information Number of seats Estimated seat turnover by day and by meal period Types of guests served (age, income, origin...) Is business increasing or decreasing? Banquet facilities Entertainment Franchise affiliation Reviews by food Critics/Ratings in travel guides Local reputation Advertising and promotion methods used Overall Strengths Weaknesses
1. Give customers high quality foods. 2. Serve quickly than the competitors 3. Location of restaurant at clean and pleasant environment. 4. 5. 6. Serve the customers at a fair price than the competitors Use of highest quality, freshest ingredients to make foods. Use of the most current state of cooking equipment to ensure quality and safety in serving the customers. 7. My restaurant provides a clean, comfortable environment especially suited for families. 8. Emphasizing on excellent and quick service
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Tomato Soup----------------------------------------------------------------65.00 Chicken Corn Soup--------------------------------------------------------75.00 Veg. Hot & Sour Soup-----------------------------------------------------85.00 Cream of Veg. Soup--------------------------------------------------------65.00
BAR-BE-QUE
Chicken tikka--------------------------------------------------------------200.00 Chicken boti---------------------------------------------------------------130.00 Malai boti------------------------------------------------------------------155.00 Reshmi kabab---------------------------------------------------------------165.00 Behari kabab---------------------------------------------------------------200.00 Afghani kabab-------------------------------------------------------------180.00 Gola kabab-----------------------------------------------------------------145.00 Chargha---------------------------------------------------------------------300.00 Chanp-----------------------------------------------------------------------450.00
CHINESE FOOD
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Chicken fried rice----------------------------------------------------------180.00 Chicken shaslaik-----------------------------------------------------------235.00 Chicken Manchurian-------------------------------------------------------285.00 Chicken jalfrezy------------------------------------------------------------275.00 Chicken chili---------------------------------------------------------------230.00 SEA FOODS Finger fish------------------------------------------------------------------300.00 Fish fried-------------------------------------------------------------------230.00 Fish pilao-------------------------------------------------------------------250.00 Fish kabab------------------------------------------------------------------300.00 Prawn-----------------------------------------------------------------------450.00 Prawn karhai---------------------------------------------------------------400.00 Prawn biryani--------------------------------------------------------------450.00 DESI SPECIAL Chicken karhai------------------------------------------------------------400.00 Chicken white karhai-----------------------------------------------------350.00 Chicken handi-------------------------------------------------------------350.00 Chicken boneless karhai--------------------------------------------------500.00 Chicken green masala-----------------------------------------------------320.00
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Cold drinks-----------------------------------------------------------------25.00 Nan (simple) ----------------------------------------------------------------15.00 Rogani Nan-----------------------------------------------------------------20.00 Paratha----------------------------------------------------------------------25.00 French fries (simple) ------------------------------------------------------75.00 French fries (masala) ------------------------------------------------------85.00 French fries (mayo) --------------------------------------------------------95.00 Raita-------------------------------------------------------------------------35.00 Salad-------------------------------------------------------------------------55.00 Russian salad--------------------------------------------------------------100.00 Mineral water----------------------------------------------------------------45.00 Tea---------------------------------------------------------------------------50.00 Green tea---------------------------------------------------------------------45.00 DESI ICECREAM Chocolate--------------------------------------------------------------------70.00 Vanilla-----------------------------------------------------------------------70.00 Pista-------------------------------------------------------------------------70.00
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EQUIPMENT IN RESTAURANT:
The equipment which i need in restaurant is spoon, folk, knife, soup spoon, large plate, small plate, water glass, soup bowl, straw stand, service tray, toothpick stand, bottle openers, round tables, wooden chairs.
ITEM SPOON FOLK KNIFE SOUP SPOON LARGE PLATE SMALL PLATE WATER GLASS SOUP BOWL
UNIT PRICE (RS) 200 200 200 150 700 450 150 400
TOTAL COST (RS) 10000 6000 6000 7500 35000 27000 9000 8000
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STRAW STAND TOOTHPICK STAND SERVICE TRAY BOTTLE OPENER ROUND TABLES ROUND TABLES SMALL WOODEN CHAIRS
100NOS 400
TOTAL COST
KITCHEN EQUIPMENT:
In kitchen equipment we need a burner gas range, sink wash unit, counter, refrigerator, and tandoor, karhai, round spoon, flat spoon, garbage cans, large knife, fry pans, and small oven.
ITEM
BURNER GAS RANGE SINK WASH UNIT WORK TABLE SHELVES COUNTER REFRIGERATOR TANDOOR KARHAI ROUND SPOON FLAT SPOON GARBAGE CANS WITH
QTY
10 8 3 3 4 1 10 20 30 30
20 10 12
TOTAL COST
761600
ELECTRONIC EQUIPMENT
SR.NO
1 2 3 4
EQUIPMENT TUBE LIGHT FANS BULBS EXHAUSTED FAN AIR CONDITIONAR TOTAL COST
QTY 30 20 30 5 5
SALARY BUDGET
NO OF SALARY STAFF PER STAFF MONTHLY YEARLY PAY PAY
SR.NO DESIGNATION
GATE KEEPER
5000
10000
120000
STEWARDS
18
6000
108000
1296000
19
8000
64000
768000
3000
15000
180000
ADMINISTRATION 5
10000
50000
600000
CASHIER
10000
20000
240000
TOTAL
40
42000
267000
3204000
PARTICULAR GENERATOR KITCHEN COST GAS CONNECTION TELEPHONE CONNECTION LAND RENT CIVIL WORK COST FURNITURE TOTAL
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VARIABLE COST
SR.NO
1 2 3
Market potential
Away from a city area Pollution less area View of sea
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Beside our restaurant there is a beautiful park for entertainment People in search of high standard/quality service to come back in to the market Peaceful atmosphere Structure of ship
Market strategies:
Advertising in local cable network channels By providing free home delievery facilities By distributing pamphlets. By giving advertising on the banners Discount card for regular/special customer Gift to valuable customers Attractive offer to the customer for special occasion in the restaurant.
WORK START PLANNING ELECTRICAL WORK FITTING WORK SLAB WORK FURNITURE OTHERS END
ESTIMATED DAY 0 DAYS 15 DAYS 25 DAYS 25 DAYS 20 DAYS 15 DAYS 15 DAYS 115 DAYS
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PARTICULARS TO PURCHASE To food purchase Transportation cost Maintenance TO GROSS PROFIT Transferred to P &L A/C
TOTAL
AMOUNT
AMOUNT
550000
50000
550000 TOTAL 550000
NET PROFIT
1650000
TOTAL
4650000
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CONCLUSION
After preparing the report on Entrepreneurship, I conclude that establishment of any organization is really a crucial task. The promoters have to deal with many circumstances which require high involvement in decision making and strategic planning regarding proper innovations. However it is essential that the good top management personnel for the entire Unit who carry out their responsibilities in well manner. When opening a restaurant, always keep in mind that restaurants are customer service businesses at the core. Insuring that you have competent staff that will provide this high-quality customer service and reward you in the long-run with repeat business and a positive reputation within the community The only thing that we have to keep in mind that as the market potential for restaurant is increasing, we have to maintain our reputation by maintaining the quality of the services and customer relationship also. The total cost to make this project is 5200000 and I always try our best to cover up the whole expenditure and generate the maximum profit. I have tried our level best to prepare this entrepreneurship report. If any mistake is there in preparing this report, please excuse us.
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References:
www.googles.com www.yahoo.com www.scribd.com www.smeda.org http://www.scribd.com/doc/14142906/feasibility-report-onrestaurant http://www.smeda.org/business-development/pre-feasibilitystudies.html Fast Food Restaurant Business Plan | eHow.com
http://www.ehow.com/about_5339500_fast-food-restaurantbusiness-plan.html#ixzz196ymjftf
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THANKING YOU
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