Research questionnaire to analyze Factors Affecting Purchase Decision of Liquor (Case Study of Alpha Orient Lanka Duty Free

Shop)
Dear Respondent, Please be kind enough to provide response to following questions. Your assistance given to complete this research is highly appreciated. (Please type x in the box of your choice)

1. Which age group you belongs to? 18-30 yrs 30-40 yrs 40-55yrs above 55yrs

2. You are a, Male Female

3. Your monthly income is, USD 250-500 USD 500-750 USD 750-1000 above USD 1000

4. Your education level is, Primary Secondary Graduate Post graduate Other

5. I want to see all the products displayed in the shelf.

Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree

6. I always consider the quality of the product, not be the price

Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree

7. A product with attractive packaging drives me to purchase that.

Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree

8. I generally purchase products to gift to others, not for personnel consumption.

Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree

9. I always go for the price of the product.

Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree

10. Price offers and product range given by AOL are more competitive than the other duty free shops in the other airports that I experienced.
Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree

11. Product knowledge of the AOL staff are up to the standards.

Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree

12. I generally purchase products with promotions (e.g. Free gifts )

Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree

13. Im used to refer product information and offers, displayed (Promo materials) in the shop before purchase.
Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree

14. Im open to trial new products through tasting sessions.

Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree

15. I always purchase products with good brand name.

Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree

16. I experienced the service quality that I expected.

Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree

17. Product displays were arranged in easy to find manner.

Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree

18. The shop surrounding was arranged in attractive manner.

Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree

19. If the product portfolio and product quality fits to me ,

I definitely would purchase I probably would purchase I might purchase I probably would not purchase I definitely would not purchase

20. If the products are high priced,

I definitely would purchase I probably would purchase I might purchase I probably would not purchase I definitely would not purchase

21. A product with heavy promotion and advertising,

I definitely would purchase I probably would purchase I might purchase I probably would not purchase I definitely would not purchase

22. A product with superior brand image,

I definitely would purchase I probably would purchase I might purchase I probably would not purchase I definitely would not purchase

23. If I received a better shopping experience from AOL,

I definitely would purchase I probably would purchase I might purchase I probably would not purchase I definitely would not purchase

Thank you for your time and valuable input