Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Plaintiff,
1:22-cv-10879
C.A. No. _____________
v.
Defendant.
COMPLAINT
Defendant Steven Madden, Ltd. (“Madden”) has deliberately copied Plaintiff New Balance
Athletics, Inc.’s (“New Balance”) patent-protected 327 model sneaker and traded off of New
2. As described more fully below, New Balance launched its 327 model sneaker (the
“327”) bearing a novel and distinctive design in 2020. The 327 (pictured on the left, below)
quickly became one of New Balance’s most popular and best-selling shoe models.
3. Upon information and belief, in late 2020 or early 2021, Madden launched its
“Chasen” model sneaker (pictured on the right, below)—a deliberate knock-off intended to free-
ride off of the popularity of New Balance’s 327. Indeed, one need only compare the two shoes
4. Madden’s motive for copying the design of New Balance’s 327 is not difficult to
Case 1:22-cv-10879 Document 1 Filed 06/07/22 Page 2 of 22
discern. In the year following its launch, numerous leading fashion news outlets noted both the
commercial and critical success of the 327’s design, which has sold several million pairs, and been
5. Nor is the practice of copying designs from other companies beyond the norm of
Madden’s behavior. Rather, it appears that copying the designs of other shoe manufacturers is
standard operating procedure for Madden, and it has been sued for misappropriating the creative
designs of competitors more than a dozen times in recent years. This is yet another example of
Madden stealing the creative work of its competitors and trading off of their goodwill.
PARTIES
under the laws of the state of Delaware with a principal place of business at 52-16 Barnett
8. This Court has subject matter jurisdiction over these claims pursuant to 15 U.S.C.
§ 1121(a), 28 U.S.C. §§ 1331, 1332(a)(2), 1338(a) and (b), and this Court’s supplemental
and is a citizen of New York. As such, there is complete diversity of the parties. The matter in
10. Upon information and belief, venue is proper in this Court pursuant to 28 U.S.C.
§ 1391(b) and (c) because this is the judicial district where: (i) a substantial part of the events
giving rise to the claims occurred; and (ii) where the Defendant is subject to personal
jurisdiction.
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11. Upon information and belief, Madden regularly solicits and conduct business in
Massachusetts.
12. Madden and its wholly-owned subsidiary, Steven Madden Retail, share officers and
directors, and submit consolidated financial statements to the United States Securities and
Exchange Commission.
13. Madden, through its wholly-owned subsidiary Steven Madden Retail is registered
14. Madden, through its wholly-owned subsidiary Steven Madden Retail, operates at
least two retail stores in Massachusetts, including retail stores at 118 Newbury Street, Boston,
15. Madden, through its wholly-owned subsidiary Steven Madden Retail, operates an
e-commerce website that is accessible throughout the United States, including in Massachusetts.
FACTS
16. New Balance is a private company that was founded in 1906, and headquartered
in Brighton, Massachusetts. Today, New Balance is one of the largest athletic footwear and
apparel companies in the world, offering products in more than 120 countries. It has over 7,000
employees worldwide.
17. Since its earliest days, New Balance has focused on fit and authenticity as its core
brand message. New Balance is one of the few athletic footwear manufacturers to make shoes in
true width sizing, rather than the more common narrow and wide. It is the only major company
that manufactures athletic footwear in factories in the United States. Because of its brand
qualities, New Balance has some of the most brand-loyal customers in the marketplace.
18. New Balance sells a complete line of performance footwear, including running,
19. New Balance also sells lifestyle footwear that may have some performance
characteristics but are popular because they are fashionable or “on trend.” New Balance’s
footwear in its lifestyle category accounts for more than a billion dollars in annual revenue.
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design that represents a deliberate combination of iconic New Balance silhouettes, design
elements, and materials, and features a novel sole design that curls up the front toe and up the back
21. The New Balance 327 model is the subject of issued design patents US D932,755
(for “Shoe Sole”) (see Exhibit A) and US D939,813 (for “Outsole”) (see Exhibit B) (together the
“New Balance Design Patents”) that grant New Balance the exclusive rights to elements of the
22. The 327 is available in a range of colorways, and is also available in special-edition
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collaborations with well-known third-party designers and brands, including: Staud, Casablanca,
Dao-Yi Chow, Levi’s, and Jolly Rancher. It also is the subject of special-edition collaborations
with New Balance sponsored athletes: NBA All-Star Kawhi Leonard and U.S. Open Champion
Coco Gauff.
23. The 327 was an instant success—after only one year on the market New Balance
24. The success of the 327 has been widely acknowledged in the fashion and footwear
GQ: “the most desirable new New Balance drop in recent memory—possibly ever—
because it so shamelessly leans into the brand’s rich and coveted history” See Exhibit D
(https://www.gq.com/story/sneaker-of-the-week-casablanca-new-balance-327);
Sneaker Freaker: New Balance is “absolutely steamrollin’ with the 327 at the moment”
with “killer colabs with fashion’s upper echelons” See Exhibit E
(https://www.sneakerfreaker.com/releases/make-the-new-balance-327-primary-pack-
your-main-focus);
Footwear News: “When fashion house Casablanca revealed its New Balance collaboration
at Paris Fashion Week in January, the buzz around the athletic brand’s 327 sneaker was
palpable.” See Exhibit F (https://footwearnews.com/2020/focus/athletic-
outdoor/newbalance-327-sneaker-release-date-info-1202977283/).
The N Marks
25. Since the 1970s, New Balance has exclusively used distinctive N marks to
identify its goods. The designs may vary slightly, but an N has appeared on the side of nearly all
New Balance footwear sold for more than forty years. In the aggregate, New Balance has used
26. The N Marks are also used in numerous places on or in hundreds of stand-alone
retail stores and third-party footwear and apparel retailers across the United States.
27. In the past three years, New Balance has spent over $1 billion in marketing
worldwide, with a substantial portion of the expenditures being directed to the United States and
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the vast majority used toward marketing and advertising that incorporates the N Marks.
28. New Balance markets its brand in all channels, including television, print, digital,
social media, and at point of purchase. In the past decade, its marketing has made more than one
billion consumer impressions. Its website has more than thirty-five million annual visitors; its
Instagram account has more than six million followers; and its Facebook account has more than
eight million followers. All of these channels prominently feature the N Marks.
commerce in connection with footwear (and other goods), New Balance has acquired valid and
30. The Federal District Court for the District of Delaware has found the N Marks
famous. See New Balance Athletics, Inc. v. USA New Bunren Int’l Co., 424 F. Supp. 3d 334 (D.
Del. 2019).
31. New Balance owns an incontestable federal registration, U.S. Reg. No. 3,282,106
32. New Balance also owns an incontestable federal registration, U.S. Reg. No.
1,308,133 for the letter N located on the side of shoe as shown here:
See Exhibit H.
33. N Marks appear on a wide range of New Balance footwear, from performance
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34. Upon information and belief, the Madden brand was launched three decades ago
by Steve Madden, a fashion designer and businessman. Among other goods, Madden sells
35. Upon information and belief, Madden’s business is divided into five segments:
Wholesale Footwear; Wholesale Accessories/Apparel; Retail; First Cost; and Licensing. The
Wholesale Footwear segment includes the Madden Girl brand. The Retail segment is comprised
of Madden’s wholly-owned subsidiary Steven Madden Retail, Inc. (“Steven Madden Retail”),
36. Upon information and belief, Madden began selling its original “Chasen” model
shoe in June of 2021, after New Balance’s 327 shoe design had already achieved significant market
37. Upon information and belief, Madden launched the “Chasen” model design
specifically to capitalize on and free-ride off of the success that New Balance had achieved with
38. The original “Chasen” model shoe sold by Madden beginning in 2021 (the “original
Chasen”) not only slavishly copied the design of the 327 model shoe, including the distinctive
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outer sole design, but it also utilized two diagonal downward stripes that copied the placement and
mimicked the appearance of the two sides of New Balance’s famous “N” mark, as shown below.
39. This is not the first time that Madden has been accused of free-riding off of other
designers’ shoe designs. Indeed, it appears to be a common business strategy for Madden to
identify popular innovative designs and copy them to capitalize on the creativity of other shoe
manufacturers. Madden was sued by Converse, Inc. in 2020 for copying Converse’s Run Star
Hike platform sneaker. It was also sued in 2020 by Deckers Outdoor Corp. for copying Deckers’
UGG Fluff Yeah shoe. The year before, claims were brought against Madden by Rothy’s, Inc. for
copying its “The Point” ballet flat. In fact, since 2006, Madden has been involved in more than a
dozen lawsuits in which it was accused of knocking off popular designs created by other shoe
designers.
40. New Balance learned of Madden’s intention to launch the confusingly similar
“Chasen” shoe even before Madden actually shipped the shoes, and counsel for New Balance
wrote to Madden on April 20, 2021, warning it of the infringement. Because New Balance’s
design patents had not yet issued for the sole design of the 327, New Balance focused on the
confusing similarity between Madden’s use of the downward angled stripes in connection with the
41. In response to the correspondence from New Balance’s counsel, counsel for
Madden sent a letter on May 6, 2021, denying any infringement, but asserting that it intended to
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selling the Chasen shoe, New Balance did not pursue any legal action at that time.
43. New Balance’s design patents D932,755 and D939,813 issued in October of 2021
and January of 2022. Shortly after the second of these registrations issued, New Balance
conducted an investigation to determine whether Madden had ceased selling the Chasen shoe.
Through that investigation, New Balance learned that Madden was still selling the original Chasen
shoe, as it was being advertised on internet retail outlets, for example on Macy’s website:
(highlighting added).
44. But the investigation revealed more. Madden had not ceased the sale of the original
Chasen shoe, rather it had doubled down and made a minor alteration to the Chasen design (the
“stripeless Chasen”) by removing the downward sloping stripes, and relaunching the same design
that continued to mimic and free-ride off the novel design of New Balance’s 327—including the
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45. As a result, on February 18, 2022, counsel for New Balance wrote to counsel for
Madden, alerting Madden of the continuing sales of the infringing original Chasen shoe, as well
as of the infringing stripeless Chasen shoe, which any ordinary observer would find substantially
the same as the patent-protected New Balance 327 design. New Balance, through counsel,
demanded that Madden cease all marketing and sales of both the original and stripeless Chasen
shoes, issue a recall to retailers so that all inventory could be destroyed, and provide an accounting
of all profits from sales of all Chasen model shoes. Through a series of correspondence, Madden,
46. There is no question that an ordinary observer of either model of the Chasen shoe
in comparison to the New Balance 327 shoe design, giving such attention that a shoe purchaser
usually gives, would find the two designs to be substantially the same. In addition, Madden’s use
of the two diagonal stripe design in connection with the nearly identical shoe design would cause
confusion for consumers, or cause consumers to assume that the shoe is associated with or
47. Madden and New Balance advertise through overlapping marketing channels
insofar as they use popular magazines and the Internet, including the same social media platforms,
to advertise the relevant goods. In addition, the parties’ relevant goods are routinely the topic of
discussion in the same fashion magazines and on popular fashion websites, blogs, and social media
posts.
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48. Madden and New Balance sell the relevant goods through overlapping sales
channels insofar as they both sell their goods through the same retails stores (e.g., Nordstrom and
49. Upon information and belief, like New Balance, Madden is also well-known for its
New Balance and Madden because consumers are likely to believe that New Balance authorized
or licensed Madden to use the novel 327 shoe design and its famous N Marks on its shoes. Had
New Balance authorized Madden to design special edition products, it might have been a highly
Casablanca, Kith, atmos, Louis De Guzman, Todd Snyder, and others. New Balance, however,
50. As a result of the foregoing, New Balance has suffered and will continue to suffer
COUNT I
(Design Patent Infringement—35 U.S.C. § 271)
(U.S. Patent No. D932,755)
51. New Balance repeats and realleges the allegations contained in paragraphs
52. New Balance is the owner of the entire right, title, and interest in the issued design
patent U.S. Patent No. D932,755 for “Shoe Sole” (the “’755 Patent”) and possesses all rights of
recovery under the ’755 Patent, including the right to recover damages.
53. The ’755 Patent was duly and lawfully issued by the United States Patent and
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54. Madden, alone or in concert with others, has been and now is infringing New
Balance’s ’755 Patent in violation of 35 U.S.C. § 271 by making, using, selling, and offering for
sale, products embodying New Balance’s patented design for such products, and will continue to
55. Madden’s infringing acts include making, using, selling, offering to sell, and
importing products covered by the ’755 Patent including, but not limited to, the original Chasen
56. Upon information and belief, Madden has sold, made offers to sell, continues to
sell, and/or offers to sell products infringing the ’755 Patent throughout the United States and
58. Upon information and belief, Madden’s infringing products were copied from New
Balance’s 327 shoe, covered by the ’755 patent. Upon further information and belief, Madden’s
COUNT II
(Design Patent Infringement—35 U.S.C. § 271)
(U.S. Patent No. D939,813)
59. New Balance repeats and realleges the allegations contained in paragraphs
60. New Balance is the owner of the entire right, title, and interest in the issued design
patent U.S. Patent No. D939,813 for “Outsole” (the “’813 Patent”) and possesses all rights of
recovery under the ’813 Patent, including the right to recover damages.
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61. The ’813 Patent was duly and lawfully issued by the United States Patent and
62. Madden, alone or in concert with others, has been and now is infringing New
Balance’s ’813 Patent in violation of 35 U.S.C. § 271 by making, using, selling, and offering for
sale, products embodying New Balance’s patented design for such products, and will continue to
63. Madden’s infringing acts include making, using, selling, offering to sell, and
importing products covered by the ’813 Patent including, but not limited to, the original Chasen
64. Upon information and belief, Madden has sold, made offers to sell, continues to
sell, and/or offers to sell products infringing the ’813 Patent throughout the United States and
66. Upon information and belief, Madden’s infringing products were copied from New
Balance’s 327 shoe, covered by the ’813 Patent. Upon further information and belief, Madden’s
COUNT III
(Trademark Infringement—15 U.S.C. § 1114)
(The N Marks)
67. New Balance repeats and realleges the allegations contained in paragraphs
68. As described above, New Balance owns the distinctive and federally registered N
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69. New Balance’s ownership and exclusive use in commerce of the N Marks predates
the use by Madden of the downward sloping stripes on the original Chasen copy of the 327 design
of footwear.
70. Upon information and belief, Madden’s conduct is willful and intentional and
intended to free-ride off the goodwill associated with the N Marks. Madden is and was at all
relevant times both actually and constructively aware of New Balance’s prior use, ownership, and
71. Madden uses the confusingly similar design on the original Chasen shoes in
interstate commerce in connection with the sale, offering for sale, distribution, and/or advertising
of its footwear.
72. Madden’s use in commerce of the confusingly similar striped design in connection
with copied footwear, as described above, constitutes infringement of at least the trademarks that
are the subjects of U.S. Reg. Nos. 3,282,106 and 1,308,133, in violation of 15 U.S.C. § 1114, in
that it is without New Balance’s consent and is likely to cause confusion, mistake, and/or deception
among consumers.
74. Upon information and belief, Madden has realized, and continue to realize,
substantial revenues, profits, and other benefits rightfully belonging to New Balance as a result of
75. Madden’s conduct is causing and will continue to cause New Balance to suffer
irreparable harm and, unless Madden is restrained, New Balance will continue to be so damaged,
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COUNT IV
(False Designation of Origin—15 U.S.C. § 1125(a))
(The N Marks)
76. New Balance repeats and realleges the allegations contained in paragraphs
77. As described above, New Balance owns valid and protectable rights in the
78. New Balance’s ownership and exclusive use in commerce of the N Marks for
footwear predates the use by Madden of its striped design on the original Chasen shoe design
79. Upon information and belief, Madden’s conduct is willful and intentional and
intended to free-ride off the goodwill associated with the N Marks. Madden is and was at all
relevant times both actually and constructively aware of New Balance’s prior use, ownership, and
80. Madden uses the confusingly similar striped design in connection with the copied
original Chasen footwear, as described above, in interstate commerce in connection with the sale,
81. Madden’s use in commerce of the confusingly similar striped design in connection
with the original Chasen, as described above, constitutes false designation of origin in violation
as to the affiliation, connection, or association of Madden with New Balance and/or as to the
activity.
82. As a direct and proximate result of Madden’s violations of 15 U.S.C. § 1125, New
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83. Upon information and belief, Madden has realized, and continue to realize,
substantial revenues, profits, and other benefits rightfully belonging to New Balance as a result of
84. Madden’s conduct is causing and will continue to cause New Balance to suffer
irreparable harm and, unless Madden is restrained, New Balance will continue to be so damaged,
COUNT V
(Dilution—15 U.S.C. § 1125(c))
(The N Marks)
85. New Balance repeats and realleges the allegations contained in paragraphs
86. As described above, New Balance owns the distinctive and federally registered N
87. New Balance’s ownership and exclusive use in commerce of the N Marks predates
the use by Defendant of the confusingly similar striped design in connection with the original
88. Through consistent and continued use, product promotion, and consumer and
industry recognition, New Balance has developed the N Marks to the point that they are famous.
Madden did not begin using the confusingly similar striped design in connection with the copied
original Chasen footwear, as described above, in commerce until after the N Marks became
famous.
89. Upon information and belief, Madden’s conduct is willful and intentional and
intended to free-ride off the goodwill associated with the N Marks. Madden is and was at all
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relevant times both actually and constructively aware of New Balance’s prior use, ownership, and
90. Madden’s use of the confusingly similar striped design in connection with the
copied original Chasen footwear is likely to cause dilution of the distinctive qualities of the N
91. As a direct and proximate result of Madden’s violations of 15 U.S.C. § 1125, New
92. Upon information and belief, Madden has realized, and continue to realize,
substantial revenues, profits, and other benefits rightfully belonging to New Balance as a result of
93. Madden’s conduct is causing and will continue to cause New Balance to suffer
irreparable harm and, unless Madden is restrained, New Balance will continue to be so damaged,
COUNT VI
(Trademark Infringement—Mass. Gen. L. C. 110H §§ 11-14, 16)
(The N Marks)
94. New Balance repeats and realleges the allegations contained in paragraphs
95. As described above, New Balance owns valid and protectable rights in the
96. New Balance’s ownership and exclusive use in commerce of its N Marks for
footwear predates the use by Defendant of the confusingly similar striped design in connection
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97. Upon information and belief, Madden’s conduct is willful and intentional and
intended to free-ride off the goodwill associated with the N Marks. Madden is and was at all
relevant times both actually and constructively aware of New Balance’s prior use, ownership, and
registration of the N Marks, and Madden’s conduct is therefore also willful and intentional.
98. Madden’s adoption and use of the confusingly similar striped design in connection
with the copied original Chasen footwear in Massachusetts and elsewhere in connection with the
sale, offering for sale, distribution, and/or advertising of its footwear is likely to cause confusion
trademark infringement in violation of Mass. Gen. Laws ch. 110H §§ 12 and 14 in that it is without
New Balance’s consent and is likely to cause confusion, mistake, and/or deception among
consumers, all to the irreparable injury of New Balance and the goodwill it has developed in the
N Marks.
100. As a direct and proximate result of Madden’s violations of Mass. Gen. Laws ch.
110H §§ 12 and 14, New Balance has been and will continue to be damaged.
101. Upon information and belief, Madden has realized, and continue to realize,
substantial revenues, profits, and other benefits rightfully belonging to New Balance as a result of
102. Madden’s conduct is causing and will continue to cause New Balance to suffer
irreparable harm and, unless Madden is restrained, New Balance will continue to be so damaged,
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COUNT VII
(Massachusetts Statutory Dilution—Mass. Gen. L. C. 110H § 16)
(The N Marks)
103. New Balance repeats and realleges the allegations contained in paragraphs
104. As described above, New Balance owns valid and protectable rights in the
105. New Balance’s ownership and exclusive use in commerce of its N Marks for
footwear predates the use by Madden of the confusingly similar striped design in connection with
106. Upon information and belief, Madden’s conduct is willful and intentional and
intended to free-ride off the goodwill associated with the N Marks. Madden is and was at all
relevant times both actually and constructively aware of New Balance’s prior use, ownership, and
registration of the N Marks, and Madden’s conduct is therefore also willful and intentional.
107. Madden’s adoption and use of the confusingly similar striped design in connection
with the copied original Chasen footwear as described above, constitutes statutory dilution in that
it is without New Balance’s consent and has created and will continue to create a likelihood of
injury to New Balance’s reputation and/or a likelihood of dilution of the distinctive quality of the
108. As a direct and proximate result of Madden’s dilution of the N Marks, New Balance
109. Madden’s conduct is causing and will continue to cause New Balance to suffer
irreparable harm and, unless Madden restrained, New Balance will continue to be so damaged,
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A. That this Court enter judgment that: (i) Madden has infringed the ’755 Patent in
violation of 35 U.S.C. § 271; (ii) Madden has infringed the ’813 Patent in violation of 35 U.S.C.
§ 271; (iii) Madden has infringed the N Marks in violation of 15 U.S.C. § 1114; (iv) Madden’s use
of the confusingly similar striped design in connection with the copied original Chasen footwear
constitutes false designation of origin in violation of 15 U.S.C. § 1125; (v) Madden has diluted the
N Marks in violation of 15 U.S.C. § 1125(c); (vi) Madden has infringed the N Marks in violation
of Mass. Gen. L. C. 110H §§ 11-14, 16; (vii) Madden has diluted the N Marks in violation of Mass.
Gen. L. C. 110H § 16; and that all of the foregoing wrongful activities by Madden were willful;
B. That this Court enjoin Madden, its employees, agents, servants, and all in privity or
acting in concert with any of them, from using any design, or any derivative(s) thereof that
C. That this Court enjoin Madden, its employees, agents, servants, and all in privity or
acting in concert with any of them, from using any design, or any derivative(s) thereof that
D. That this Court enjoin Madden, its employees, agents, servants, and all in privity or
acting in concert with any of them, from using the N Marks, or any derivative(s) thereof or any
E. That this Court enter an injunction against further infringement and dilution of the
N Marks, further false designation of origin concerning the N Marks, and further unfair
competition and unfair or deceptive acts or practices related thereto, by Madden and its employees,
agents, servants, and all in privity or acting in concert with any of them, including at least from
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selling, offering to sell, distributing, importing, or advertising the infringing products, or any other
apparel products that use a copy, reproduction, or colorable imitation of the N Marks;
F. That this Court enter an order recalling all of Madden’s footwear products that
infringe the ’755 and/or ’813 Patents presently manufactured, sold, and/or distributed, and
G. That this Court enter an order recalling all of Madden’s footwear products bearing
the N Marks, or any design confusingly similar thereto, presently manufactured, sold, and/or
distributed, and providing for a full refund for all recalled infringing products;
H. That this Court enter an order directing the destruction of: (i) all infringing
products, including all recalled infringing products; (ii) any other footwear products that use a
(iii) all advertising materials related to the infringing products in Madden’s possession, custody,
I. That this Court award New Balance damages adequate to compensate New Balance
for the patent infringement that has occurred pursuant to 35 U.S.C. § 284, or an award of Madden’s
profits from its patent infringement pursuant to 35 U.S.C. § 289, together with prejudgment interest
and costs and reasonable attorneys’ fees, pursuant to 35 U.S.C. §§ 284 and 285;
K. That this Court award New Balance Madden’s profits, New Balance’s actual
damages, enhanced damages, exemplary damages, costs, prejudgment and post judgment interest,
and reasonable attorneys’ fees pursuant to at least 15 U.S.C. §§ 1114(1), 1125(a), 1125(c), 1116,
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L. That this Court award New Balance such other and further relief that this Court
JURY DEMAND
****
Respectfully submitted,
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EXHIBIT A
Case 1:22-cv-10879 Document 1-1 Filed 06/07/22 Page 2 of 11
USOOD9327555
( 12 ) Lee
United States Design Patent (((4510)) Date
PatentofNoPatent
.: : US D932,755 S
Oct. 12 , 2021
( 54 ) SHOE SOLE 2,578,681 A 12/1951 Everston
3,217,430 A 11/1965 Novick
( 71 ) Applicant: New Balance Athletics , Inc. , Boston , 4,249,321 A 2/1981 Nagy
MA (US ) 4,578,882 A 4/1986 Talarico , II
4,620,376 A 11/1986 Talarico , II
4,631,842 A 12/1986 Koskela
( 72 ) Inventor: Charlotte Lee , Manchester (GB ) 4,756,097 A 7/1988 Sanders
4,794,705 A 1/1989 Sanders
( 73 ) Assignee : New Balance Athletics , Inc. , Boston , 4,939,853 A 7/1990 Farbman
MA (US) D317,822 S 7/1991 Dahlsten et al .
D320,688 S 10/1991 McKinstry
D329,530 S 9/1992 Bailey
( ** ) Term : 15 Years
(Continued )
( 21 ) Appl. No .: 29 /778,071 FOREIGN PATENT DOCUMENTS
(22) Filed : Apr. 9, 2021 AT 500760 A2 3/2006
AU 2006310783 Al 5/2007
Related U.S. Application Data (Continued )
( 63 ) Continuation of application No. 29/ 743,796 , filed on Primary Examiner T Chase Nelson
Jul. 24 , 2020 . (74 ) Attorney, Agent, or Firm — Goodwin Procter LLP
( 51 ) LOC ( 13 ) CI . 02-04
( 52 ) U.S. CI.
USPC D2 /947; D2 / 953 ( 57 ) CLAIM
( 58 ) Field of Classification Search The ornamental design for a shoe sole , as shown and
USPC D2 / 902 , 906 , 908 , 916 , 918 , 925 , described .
D2 / 946–962 , 977 ; 36/3 B , 22 R , 24.5 ,
36/25 R , 28 , 32 R , 34 R , 59 C , 67 A , 103
CPC A43B 13/00 ; A43B 13/02 ; A43B 13/023 ; DESCRIPTION
A43B 13/026 ; A43B 13/04 ; A43B 13/08 ;
A43B 13/10 ; A43B 13/12 ; A43B 13/14 ; FIG . 1 is a lateral side view of the shoe sole ;
A43B 13/141 ; A43B 13/143 ; A43B FIG . 2 is a top view thereof;
13/16 ; A43B 13/18 ; A43B 13/181 ; A43B FIG . 3 is a medial side view thereof;
13/187 ; A43B 13/189 ; A43B 13/20 ; A43B FIG . 4 is a front view thereof;
13/22 ; A43B 13/223 ; A43B 13/24 ; A43B FIG . 5 is a rear view thereof;
13/28 ; A43B 13/30 ; A43B 13/32 ; A43B FIG . 6 is a front perspective view from the lateral side
13/34 ; A43B 13/36 thereof; and ,
See application file for complete search history. FIG . 7 is a rear perspective view from the lateral side
thereof.
( 56 ) References Cited Short, broken lines shown in the drawings of the shoe sole
U.S. PATENT DOCUMENTS illustrate the environment of the claimed design or stitching
and form no part of the claimed design .
2,522,830 A 9/1950 Leganger-Krogstad
2,523,221 A 9/1950 Maloy 1 Claim , 7 Drawing Sheets
Case 1:22-cv-10879 Document 1-1 Filed 06/07/22 Page 3 of 11
US D932,755 S
Page 2
US D932,755 S
Page 3
1
1
FIG . 1
Case 1:22-cv-10879 Document 1-1 Filed 06/07/22 Page 6 of 11
33
FIG.2
Case 1:22-cv-10879 Document 1-1 Filed 06/07/22 Page 7 of 11
FIG . 3
Case 1:22-cv-10879 Document 1-1 Filed 06/07/22 Page 8 of 11
14
FIG . 4 :
Case 1:22-cv-10879 Document 1-1 Filed 06/07/22 Page 9 of 11
it
FIG . 5
Case 1:22-cv-10879 Document 1-1 Filed 06/07/22 Page 10 of 11
FIG . 6
Case 1:22-cv-10879 Document 1-1 Filed 06/07/22 Page 11 of 11
***
}
+
}
1
1
FIG : 7
Case 1:22-cv-10879 Document 1-2 Filed 06/07/22 Page 1 of 11
EXHIBIT B
Case 1:22-cv-10879 Document 1-2 Filed 06/07/22 Page 2 of 11
USOOD939813S
( 12 ) Lee
United States Design Patent (((4510)) Date
PatentofNoPatent
.: : US D939,813 S
Jan. 4, 2022
( 54 ) OUTSOLE 2,578,681 A 12/1951 Everston
3,217,430 A 11/1965 Novick
( 71 ) Applicant: New Balance Athletics , Inc. , Boston , 4,249,321 A 2/1981 Nagy
MA (US ) D266,455 S 10/1982 Famolare, Jr.
4,578,882 A 4/1986 Talarico , II
( 72 ) Inventor: Charlotte Lee , Manchester (GB ) ( Continued )
( 73 ) Assignee : New Balance Athletics , Inc. , Boston , FOREIGN PATENT DOCUMENTS
MA (US ) AT 500760 A2 3/2006
AU 309416 A 9/2006
( ** ) Term : 15 Years
(Continued )
( 21 ) Appl. No .: 29 /778,041
OTHER PUBLICATIONS
(22 ) Filed : Apr. 9 , 2021 MS32V1 , New Balance.com , [ online ], < URL : https: //www.newbalance.
Related U.S. Application Data com /pd /ms327v1 /MS327V1-36624.html > ( Year: 2021 ) .
( 63 ) Continuation of application No. 29/ 743,796 , filed on (Continued )
Jul. 24 , 2020 .
Primary Examiner T Chase Nelson
( 51 ) LOC ( 13 ) CI . 02-04
(74 ) Attorney, Agent, or Firm — Goodwin Procter LLP
(52) U.S. CI.
USPC D2 /947 ; D2 / 951 ; D2 / 954 ( 57 ) CLAIM
( 58 ) Field of Classification Search
USPC D2 / 902 , 906 , 908 , 916 , 918 , 925 , The ornamental design for an outsole , as shown and
D2 / 946–962 , 977 ; 36/3 B , 22 R , 24.5 , described .
36/25 R , 28 , 32 R , 34 R , 59 C , 67 A , 103
2 -
US D939,813 S
Page 2
US D939,813 S
Page 3
FIG , 1
Case 1:22-cv-10879 Document 1-2 Filed 06/07/22 Page 6 of 11
C I!
1
FIG . 2
V
Case 1:22-cv-10879 Document 1-2 Filed 06/07/22 Page 7 of 11
* V
FIG . 3
Case 1:22-cv-10879 Document 1-2 Filed 06/07/22 Page 8 of 11
A,
??
FIG . 4
Case 1:22-cv-10879 Document 1-2 Filed 06/07/22 Page 9 of 11
Gent
o
od
? ao
Case 1:22-cv-10879 Document 1-2 Filed 06/07/22 Page 10 of 11
FIG . 6
Case 1:22-cv-10879 Document 1-2 Filed 06/07/22 Page 11 of 11
?
FIG.7
Case 1:22-cv-10879 Document 1-3 Filed 06/07/22 Page 1 of 7
EXHIBIT C
Case 1:22-cv-10879 Document 1-3 Filed 06/07/22 Page 2 of 7
FRANCE
BY HÉLOÏSE SALESSY
16 décembre 2020
Case 1:22-cv-10879 Document 1-3 Filed 06/07/22 Page 3 of 7
AKGS
Despite its many classics like the 990 sneakers spotted on Steve Jobs and Kaia Gerber,
New Balance continues to be creative by imagining one of its latest flagship models
called the 327. Spotted for the very first time during the Casablanca men's show, the
fashionable label driven by Charaf Tajer, these sneakers with athletic lines and a vintage
aesthetic have also been treated to exclusive collaborations. The Latest to date? The
collaboration alongside Levi's, as well as the trendy label Staud.
PUBLICITÉ
Case 1:22-cv-10879 Document 1-3 Filed 06/07/22 Page 4 of 7
Katie Holmes and Emilio Vitolo Jr in October 2020 on the streets of New York
Gotham
Case 1:22-cv-10879 Document 1-3 Filed 06/07/22 Page 6 of 7
Since their creation at the beginning of the year, 327 sneakers have been imagined
through the fashion aura of multiple brands and even in an eco-responsible version.
Called Un-dyed, the model in question was made entirely from un-dyed materials and
available at the low price of 110 euros. On the street style side, Katie Holmes has worn
them with denim and a timeless pea coat, while Kendall Jenner opted for the pop color
model co-created with Casablanca to upgrade a monochrome silhouette.
Case 1:22-cv-10879 Document 1-3 Filed 06/07/22 Page 7 of 7
Good news: for all those who haven't had the chance to get their hands on one of these
pairs this year, the brand from Boston is teaming up with Levi's for an exclusive capsule
arriving December 17. On the program? A new interpretation of the 327 sneaker in a
mix and match of calibrated materials. This is the ultimate gift to slip under the tree this
year, sure to delight fashion (and sneakers) lovers.
Case 1:22-cv-10879 Document 1-4 Filed 06/07/22 Page 1 of 7
EXHIBIT D
Case 1:22-cv-10879 Document 1-4 Filed 06/07/22 Page 2 of 7
The Casablanca x New Balance 327 “Idéaliste” Sneaker Courtesy of Casablanca and New Balance
GQ Recommends
BY YANG-YI GOH
April 16, 2020
All products featured on GQ are independently selected by our editors. However, when you buy something
through our retail links, we may earn an affiliate commission.
Sneaker culture is largely driven by an obsession with everything new: new models, new colorways, new drops, new tech. But for years
now—despite the “new” right there in its name—New Balance’s lifestyle division has managed to buck that trend entirely, carving out its
Case 1:22-cv-10879 Document 1-4 Filed 06/07/22 Page 3 of 7
own lane on the back of everything old.
The 990, the Boston-based stalwart’s most iconic sneaker, has been around since 1982—receiving just a few cosmetic tweaks along the
way. The brand's biggest release of the past year was the positively dadly 850, which originally hit shelves in the mid-’90s. Even when
New Balance drops the occasional coveted fashion collaboration—like they did recently with both Aimé Leon Dore and Comme des
Garçons Homme—they tend to stick to throwback models like the 827 and 1300, circa 1999 and 1985, respectively. So, needless to say, it
raised a few eyebrows around the sneaker world when New Balance announced they were tapping recent LVMH Prize finalist
Casablanca to help them debut their all-new 327. And then images of the silhouette actually surfaced, and it all made perfect sense.
Case 1:22-cv-10879 Document 1-4 Filed 06/07/22 Page 4 of 7
Because calling the 327 “new” is something of a misnomer. Nearly all of the shoe’s design cues were taken directly from ‘70s-era runners
in the New Balance archives, from the nubby rubber outsole to the low-slung padded collar to the chunky extended heel. There are a few
modern updates, sure, like the gleefully oversized “N” logo, but make no mistake: this is about as close to retro as a new release can get.
Case 1:22-cv-10879 Document 1-4 Filed 06/07/22 Page 5 of 7
StockX $320
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Case 1:22-cv-10879 Document 1-4 Filed 06/07/22 Page 7 of 7
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Case 1:22-cv-10879 Document 1-5 Filed 06/07/22 Page 1 of 4
EXHIBIT E
Case 1:22-cv-10879 Document 1-5 Filed 06/07/22 Page 2 of 4
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New Balance are absolutely steamrollin’ with the 327 at the moment. Between killer colabs
with fashion’s upper echelons and retro-inspired editions via their mainline, NB are
prepping a new trio of simple and clean colourways – known as the no-nonsense ‘Primary
Pack’. Yep, it’s using the tried-and-true formula that helped launch the lifestyle model at the
beginning of the year.
When NB swap out mesh for perforated leather, it’s a definite sign things are about to get
real premium. Which is exactly what happens on each of these 327s, with the toe box plus
medial and lateral vamp using crisply dotted white panels. Elsewhere, lush suede accents
ensconce the heel counter and toe box overlays, with each colourway opting for bold
primary (hence the pack’s name) hues of red, blue and yellow. Yes, that third colour should
be green – but if you’ve been paying attention to the 327 this year, you’ll know they already
dropped!
Case 1:22-cv-10879 Document 1-5 Filed 06/07/22 Page 4 of 4
These premium pairs don’t forget their archival roots either. While most of the upper is the
perf leather and suede combo, the tongue remains classic crisp nylon with a woven NB
label. If it ain’t broke, don’t fix it! Underfoot is a similar situation. The distinct knobbly
outsole pattern is lifted straight from NB’s pioneering 1970s trail runner, and it’s melded
onto sculpted foam midsoles, keeping with modern ergonomics.
It’s hard to pick just one colourway from this pack – maybe just get all three from Hype DC
right now to cover all bases in your wardrobe!
The Classic Sergio Lozano’s Step inside Louis Unboxing: A Ma Sneaker Freaker
adidas Sneakers Nike Air Max 95 Vuitton and Maniére x Air Issue 47 is out
You Need in You…
You… continues to fle
fle…… Nike's Air Force…
Force… Jordan 2 now!
Case 1:22-cv-10879 Document 1-6 Filed 06/07/22 Page 1 of 4
EXHIBIT F
Case 1:22-cv-10879 Document 1-6 Filed 06/07/22 Page 2 of 4
SUBSCRIBE
FOCUS
ATHLETIC & OUTDOOR MAY 2, 2020 9:00AM EDT
When fashion house Casablanca revealed its New Balance collaboration at Paris Fashion Week in January, the buzz around
the athletic brand’s 327 sneaker was palpable. This month, NB will release more iterations of the shoe without a
collaborative partner.
Three colorways of the acclaimed 327, which is inspired by New Balance’s runners from the 1970s, will hit Newbalance.com
and select retailers worldwide on May 9. There will be two for men — a tonal gray look and a multicolor style with blue,
orange, yellow and white — and a version with black, gray and pale pink hues for women.
The men’s colorways of the New Balance 327 sneaker will retail for $110 and the women’s look will come with a $90 price
tag.
Case made
The sneaker features uppers 1:22-cv-10879 Document
with nylon and 1-6 suede
suede including Filed vamp
06/07/22 Page
fangs as 3 oversized
well as of 4 “N” branding
inspired by the retro 320 (which New Balance said is its first shoe to use the logo) and studded gum outsoles and heel
wraps that are a nod to the 355 trail runner.
A tonal gray, white and black iteration of the New Balance 327.
CREDIT: COURTESY
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Case 1:22-cv-10879 Document 1-7 Filed 06/07/22 Page 1 of 2
EXHIBIT G
Case 1:22-cv-10879 Document 1-7 Filed 06/07/22 Page 2 of 2
Case 1:22-cv-10879 Document 1-8 Filed 06/07/22 Page 1 of 2
EXHIBIT H
Case 1:22-cv-10879 Document 1-8 Filed 06/07/22 Page 2 of 2
JS 44 (Rev. 04/21) Case 1:22-cv-10879 Document
CIVIL COVER 1-9 SHEET
Filed 06/07/22 Page 1 of 1
The JS 44 civil cover sheet and the information contained herein neither replace nor supplement the filing and service of pleadings or other papers as required by law, except as
provided by local rules of court. This form, approved by the Judicial Conference of the United States in September 1974, is required for the use of the Clerk of Court for the
purpose of initiating the civil docket sheet. (SEE INSTRUCTIONS ON NEXT PAGE OF THIS FORM.)
I. (a) PLAINTIFFS DEFENDANTS
NEW BALANCE ATHLETICS, INC. STEVEN MADDEN, LTD.
(b) County of Residence of First Listed Plaintiff SUFFOLK, MA County of Residence of First Listed Defendant
(EXCEPT IN U.S. PLAINTIFF CASES) (IN U.S. PLAINTIFF CASES ONLY)
NOTE: IN LAND CONDEMNATION CASES, USE THE LOCATION OF
THE TRACT OF LAND INVOLVED.
(c) Attorneys (Firm Name, Address, and Telephone Number) Attorneys (If Known)
ORRICK, HERRINGTON & SUTCLIFFE LLP
(617) 880-1800, 222 BERKELEY STREET,
SUITE 2000 BOSTON, MA 02116
II. BASIS OF JURISDICTION (Place an “X” in One Box Only) III. CITIZENSHIP OF PRINCIPAL PARTIES (Place an “X” in One Box for Plaintiff
(For Diversity Cases Only) and One Box for Defendant)
1 U.S. Government 3 Federal Question PTF DEF PTF DEF
Plaintiff (U.S. Government Not a Party) Citizen of This State 1 1 Incorporated or Principal Place 4 4
of Business In This State
2 U.S. Government 4 Diversity Citizen of Another State 2 2 Incorporated and Principal Place 5 5
Defendant (Indicate Citizenship of Parties in Item III) of Business In Another State
1. Title of case (name of first party on each side only) NEW BALANCE ATHLETICS, INC. V. STEVEN MADDEN, LTD.
Category in which the case belongs based upon the numbered nature of suit code listed on the civil cover sheet. (See local
rule 40.1(a)(1)).
✔ , 40, 41, 4, 535, 830*, 8, 893, R.23, REGARDLESS OF NATURE OF SUIT.
II. 130, 190, 196, 370, 37, 440, 442, 443, 445, 446, 448, 820*, 840*, .
III. 120, 150, 151, 152, 153, 195, 210, 220, 24, 310, 315, 330, 340, 345, 350, 355, 360, 36,
367, 368, 37,38,422, 423, 40, 460, 462, 463, 465, 510, 530, 540, 550, 555,
625, 690, 7, 791, 861-865, 80,8,950.
*Also complete AO 120 or AO 121. for patent, trademark or copyright cases.
3. Title and number, if any, of related cases. (See local rule 40.1(g)). If more than one prior related case has been filed in this
district please indicate the title and number of the first filed case in this court.
NOT APPLICABLE
4. Has a prior action between the same parties and based on the same claim ever been filed in this court?
YES NO ✔
5. Does the complaint in this case question the constitutionality of an act of congress affecting the public interest? (See 28 USC
§2403)
YES NO ✔
If so, is the U.S.A. or an officer, agent or employee of the U.S. a party?
YES NO
6. Is this case required to be heard and determined by a district court of three judges pursuant to title 28 USC §2284?
YES NO ✔
7. Do all of the parties in this action, excluding governmental agencies of the United States and the Commonwealth of
Massachusetts (“governmental agencies”), residing in Massachusetts reside in the same division? - (See Local Rule 40.1(d)).
YES ✔
NO
A. If yes, in which division do all of the non-governmental parties reside?
YES NO
(PLEASE TYPE OR PRINT)
ATTORNEY'S NAME R. DAVID HOSP
ADDRESS 222 BERKELEY STREET, SUITE 2000, BOSTON, MA 02116
TELEPHONE NO. (617) 880-1886
(CategoryForm-20.wpd )