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Chocolates bitter truth: fair trade and the cocoa supply chain
Background Info Each year, consumers around the world spend more than $7 billion on chocolate, and eat about 3.5 kilograms per person. Chocolates main ingredient is cocoa, which grows on trees in hot, rainy environments near the equator. The largest cocoa producing countries are Ghana and the Ivory Coast in West Africa. Typically, cocoa is grown on small family farms where income is very low. Since cocoa grows in poor countries, poverty and other conflicts like civil war worsen the problem of child labour because the cycle of poverty continues. Farmers employ children for cheap labour, or do not pay them any wages at all. Between 2007 and 2008 its estimated that 819,921 children were working on cocoa production in the Ivory Coast alone. By the time chocolate gets to the store, it has moved through a long and complex supply chain of farmers, traders, exporters, manufacturers and distributors. Chocolate companies, like Hershey, often dont purchase cocoa directly from farmers, and so tracing the cocoa back to its source is difficult. Fairtrade certification allows consumers to make ethical choices because they can buy chocolate with Fairtrade labels and know that child labour was not used.
Key terms Child labourwork that is done by children under the age of 15 (14 in some developing countries) which restricts or damages a child's physical, emotional, intellectual, social and/or spiritual growth. INTERPOLthe international police organization, an association of national police forces that investigate international crimes. Fairtradean official, international certification system that ensures farmers are paid fair wages, child labour is not used in production and certain environmental standards are met. Chocolate companies using Fairtrade cocoa have Fairtrade symbols on their chocolate bars. Fair Traderefers to the broader concept of fairness in the market place, or to other certification systems, including UTZ Certified, Rainforest Alliance and Certified Organic. Consumer demandpatterns of buying behavior that can affect decision-making in large companies.
Materials
Chart paper or blackboard Computers and internet Global Voices column
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After students have finished viewing the video, ask them the following suggested questions: i. What is fair trade? ii. Who does fair trade benefit? iii. What steps have to be taken to ensure that something is fair trade? iv. What can we do as consumers to support this fair trade initiative? g. Tell students that these are the issues they will be discussing today in this Global Voices lesson.
Thinking
1. Reading Comprehension: Global Voices Column (estimated time: 15 minutes) a. Pre reading steps: i. Introduce the topic and encourage students to discuss what they already know about the topic, making predictions around what the column is about. b. Reading steps: i. Read: students must read the text independently, highlighting important points throughout the column. ii. Ask: students must ask themselves what the story is about, recording five questions they are unsure of after reading the column. iii. Paraphrase: students must write point form notes in their own words around what the column is about. c. Post reading discussion: i. What are the main points of the column? ii. What emotions did this column evoke in you? iii. What problem is identified in the column? iv. What questions do you have about the column? 2. Media Literacy (estimated time: 10 minutes) a. Ask students to answer the following five key questions of Media Literacy: i. Who created this message? ii. What creative techniques are used to attract my attention? iii. How might people understand this message differently? iv. What values, lifestyles and points of view are represented in, or omitted from, this message? v. Why is this message being sent?
Communication
1. Conscious Consumerism (estimated time: 45 minutes) a. In the Global Voices column it states that, the average chocolate-lover holds the power to increase consumer demand for Fair Trade. Ask students to explain what this statement means. b. Explain to students that Fair Trade, Rainforest Alliance and Utz are all systems that verify whether cocoa and other ingredients meet certain ethical and environmental standards. c. Divide the class into three groups. d. Assign each group to one of the following systems: i. Fair Trade - http://www.fairtrade.net/ ii. Rainforest Alliance - http://www.rainforest-alliance.org/ iii. Utz - http://www.utzsnacks.com/ e. Ask groups to research their topic and organize the information they have collected into a two minute presentation to present to the class, answering the following questions: i. Is their organization a governmental initiative, or a private initiative?
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ii. What system has their organization put in place to evaluate whether a product meets ethical and environmental standards? iii. What specific ethical and environmental standards does a product have to meet in order to be granted the fair trade status? iv. How long does it take to evaluate a product? f. When groups have completed their work, bring the class back together and allow each group to present. g. Hold a discussion around students findings and fair trade, comparing the three systems to find out whether there are any similarities or differences in the way their operate.
Application
1. Fair Trade in my Community (estimated time: continuous project) a. Tell students that they are going to perform a fair trade investigation as a class. b. Explain to students that they have two days to explore their community (grocery stores, shops, coffee shops, etc.) to find as many places as they can that offer fair trade products. As they find these products students must record the name of the products along with where they found them. c. When the investigation is complete, the class will have a list of fair trade products that they can purchase in their neighbourhood.
Additional Resources
In addition to the above lesson plans, you may want to share some additional resources with your students. Listed below are some links to useful online resources: Me to We www.metowe.com/our-story/ Global Exchange - http://www.globalexchange.org/campaigns/fairtrade/cocoa/smoresproject.html Fair Trade - http://www.fairtrade.net/ Rainforest Alliance - http://www.rainforest-alliance.org/ Utz - http://www.utzsnacks.com/
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