INTRODUCTION

The 2011 ICC Cricket World Cup, in its 10th outing has returned to its favorites
destination - the Indian Sub-continent - after a gap of 15 years. Hosted jointly by
INDIA, SRI-LANKA & BANGLADESH, this World Cup has proved to be one of
the most fiercely competitive tournaments in the history of the World Cup. And the
fact that the action is taking place in the Indian Sub-continent has caused

tremendous excitement amongst the millions of cricket buffs, amounting to pure

frenzy. With the kind of following the sport commands in the region and in INDIA
in particular – cricket is often described as a religion and cricketers as Gods - it’s
no surprise that the major MNCs, brands and companies are doing all that they can
to utilize this opportunity. Organizations – small, medium and large - from every
sector are leaving no stone unturned to hitch on to the World Cup bandwagon and
market their brands / products / services.

As per industry reports, the on-ground sponsors of ICC World Cup – Reliance
Communications, LG, PepsiCo, Reebok, Hero Honda, Emirates, Yahoo, Castrol
and Money Gram have together paid an estimated Rs. 1200 crore for In-stadium
advertising, whereas Sony India, Hero Honda and Vodafone have paid Rs. 55 crore
each for the rights of on-air joint presenting sponsors of the world’s third largest
televised event. Added to this, associate sponsors of the World Cup Nokia, Pepsi,
Maruti Suzuki, Philips India and Airtel Digital TV have paid Rs. 35 crore each.
Here are some stats that indicate why this move may well pay off for these
organizations.

This year the World Cup has seen a record viewership of around 162 million, as
per TAM (Television Audience Measurement) figures, and the viewership is set to
increase further as the tournament nears its climax. The first 40 matches alone (up
to 25th March) drew a record 162 million viewers, considerably higher than the
cumulative viewership numbers recorded for the 3rd season of the Indian Premier
League (IPL-3) tournament last year. The Cumulative viewership numbers for the
2011 edition of the World Cup are 48% higher as compared to those for the World
Cup of 2007. These stats have been quite contrary to marketer’s expectations as
many of them had bet on the IPL-4 to be the bigger medium for attracting
television viewership. But for those who had grabbed the opportunity, these stats.
are nothing but pleasin

The total advertising expenditure including the World Cup and IPL-4 is expected
to touch the Rs. 1700 crore mark. Out of this, ad spend for IPL-4 is expected to
account for about 60% or about Rs. 1020 crore while the remaining is for the
World Cup. For the World Cup, the Companies that are aggressively involved in
the marketing and advertising efforts are: Vodafone 3G, Nokia, Nike, LG, Castrol,
Yamaha, Pepsi, Sony, Adidas, and Hero Honda. Sony Bravia is set to spend Rs.100
Crore campaign and has roped in M. S. Dhoni as the brand ambassador. Other
high-spending advertising campaigns include the ‘Nike-Bleed Blue’ campaign
managed by JWT Bangalore, the ‘Vodafone – 3G’ campaign managed by Ogilvy
India and the ‘Pepsi-Change the game’ campaign conceptualized by Taproot India.
The consumer electronics sector is betting high on the world cup related marketing
efforts, and expects an increase of around 50 – 100% in sales during this period.
While Videocon is spending 40 Cr on marketing, LG is spending 11 Cr - on its
Lead 11 campaign.

Amidst this scenario, there has been a huge rise in ambush marketing and
unauthorized use and infringement of trademarks and Intellectual Property. The
ICC has set strict guidelines for non sponsors, yet cases of ambush marketing
disputes have been on the rise. A prominent example is that of Sony involving
Indian Captain M. S. Dhoni. Although many cases of violations have been resolved
without litigation, new cases continue to emerge.

As the tournament nears its climax the advertising wars are set to intensify even
further. As per recent reports the Advertising rates for a 10 second slots have been
touted to be about INR 22 Lakh. No wonder Cricket means Big business in INDIA

The 2011 ICC Cricket World Cup was the tenth Cricket World Cup. It was played
in India, Sri Lanka, and Bangladesh. It was Bangladesh's first time co-hosting a
World Cup. The World Cup was also supposed to be co-hosted by Pakistan, but in
the wake of the 2009 attack on the Sri Lanka national cricket team in Lahore, the
International Cricket Council (ICC) decided to strip Pakistan of its hosting rights.[1]
The headquarters of the organising committee were originally situated in Lahore,
but have now been shifted to Mumbai.[2] Pakistan was supposed to hold 14
matches, including one semi-final.[3] Eight of Pakistan's matches (including the
semi-final) were awarded to India, four to Sri Lanka and two to Bangladesh.[4]

All matches in the World Cup were accorded One Day International status, with all
matches being played over 50 overs. Fourteen national cricket teams competed in
the tournament, including ten full members and four associate members.[5] The
World Cup took place between February and 2nd April 2011, with the first match
played on 19 February 2011 with co-hosts India and Bangladesh facing off at the
Sher-e-Bangla National Stadium in Mirpur, Dhaka.[6] The opening ceremony was
held on 17 February 2011 at Bangabandhu National Stadium, Dhaka, two days
before the start of the tournament,[7] with the final on 2 April 2011 between India
and Sri Lanka at Wankhede Stadium, Mumbai.

The tournament was won by India who defeated Sri Lanka by 6 wickets in the
final. India became the first nation to win a World Cup final on home soil.[8] Indian
captain Mahendra Singh Dhoni scored an unbeaten 91 in the final and was
adjudged the man of the match. India's Yuvraj Singh was declared the man of the
tournament. The biggest upset of the torunament was the defeat of England by
Ireland.[9] Ireland's Kevin O'Brien scored a century in just 50 balls (and a total of
113 off 63 balls), the fastest World Cup century, while Ireland made the highest
successful run chase in World Cup history beating Sri Lanka's 313 against
Zimbabwe at New Plymouth in New Zealand in 1992

Host selection
Bids

The ICC originally announced its decision as to which countries would host the
2011 World Cup on 30 April 2006. Australia and New Zealand also bid for the
tournament, and a successful Australasian bid for the 2011 World Cup would have
seen a 50–50 split in games, with the final still up for negotiation. The Trans–
Tasman bid, Beyond Boundaries, was the only bid for 2011 delivered to ICC
headquarters in Dubai ahead of the 1 March deadline. Considerable merits of the
Australasian bid were the superior venues and infrastructure and the total support
of both the New Zealand and Australian governments on tax and customs issues
during the tournament, according to Cricket Australia chief executive James
Sutherland.[11] The New Zealand government had also given assurance that
Zimbabwe would be allowed to compete in the tournament, following political
discussions in the country over whether their cricket team should be allowed to
tour Zimbabwe in 2005.

ICC President Ehsan Mani said the extra time taken by the Asian block to hand
over its bid compliance book had harmed the four-nation bid. However, when the
time came to vote, Asia won the hosting rights by seven votes to three.[11] The
Pakistan Cricket Board has revealed that it was the vote of the West Indies Cricket
Board that swung the matter, as the Asian bid had the support of the four bidding
countries along with South Africa and Zimbabwe.[12] It was reported in Pakistani
newspaper Dawn that the Asian countries promised to hold fund-raising events for
West Indian cricket during the 2007 World Cup, which may have influenced the
vote.[13] However, chairman of the Monitoring Committee of the Asian bid, I. S.
Bindra, said it was their promise of extra profits in the region of US$400 million
that swung the vote,[14] that there "was no quid pro quo for their support",[15] and
that playing the West Indies had "nothing to do with the World Cup bid".[15]

The ICC prefers to rotate World Cup venues between major cricket playing
nations. The World Cups have been hosted by England (three times: 1975, 1979,
1983), India/Pakistan (1987), Australia/New Zealand (1992), India/Pakistan/Sri
Lanka (1996), England/Netherlands (1999), South Africa/Zimbabwe/Kenya)
(2003) and West Indies (2007). For the 2011 World Cup Australia/New Zealand
were a strong contender ahead of India/Pakistan/Sri Lanka/Bangladesh because
they had not hosted a World Cup since 1992. In the final voting India won because
they argued that since they were a bigger group of countries they should be
assigned a World Cup more frequently. Australia/New Zealand were awarded the
2015 World Cup.

Format

Late in 2007, the four host nations agreed upon a revised format for the 2011
World Cup identical to the 1996 World Cup, the only change being the number of
teams: it was 12 in 1996 and 14 in 2011. The first round of the tournament will be
a round-robin in which the 14 teams are divided into two groups of 7 teams each.
The 7 teams play each other once with the top 4 from each group qualifying for the
quarter-finals.[16] The format ensures that each team gets to play a minimum of 6
matches even if they are ruled out of the tournament due to early defeats.

Qualification

Main articles: ICC World Cricket League 2007-09 and 2009 ICC World Cup
QualifierAs per ICC regulations, all 10 full members automatically qualify for the
World Cup, including Zimbabwe who have given up their Test playing status until
the standard of their team improves.[17]

The ICC also organised a qualifying tournament in South Africa to determine

which Associate teams would participate in 2011 event. Ireland, who had been the
best performing Associate nation since the last World Cup, won the tournament,
beating Canada in the final. The Netherlands and Kenya also qualified by virtue of
finishing third and fourth respectively.[18]

The following 14 teams qualified for the final tournament.

 Group A Group B
Rank Team Rank Team
Full Members
1 Australia 2 India
3 Pakistan 4 South Africa
5 New Zealand 6 England
7 Sri Lanka 8 West Indies
9 Zimbabwe 10 Bangladesh
Associate Members
11 Canada 12 Ireland
13 Kenya 14 Netherlands

Preparation
Pakistan loses co-host status

In April 2009 the ICC announced that Pakistan had lost its right to co-host the
2011 World Cup due to ongoing concerns about the "uncertain security situation"
prevailing in the country, especially in the aftermath of the 2009 attack on the Sri
Lanka national cricket team in Lahore.[19][20]

It is estimated that the PCB will lose $10.5 million due to the tournament being
taken away from them.[21] This figure only includes the match-fee of $750,000 per
match guaranteed by the ICC. The overall loss to the PCB and the Pakistani
economy is expected to be much greater.

On 9 April 2009, PCB chairman Ijaz Butt revealed that they had issued a legal
notice to oppose ICC's decision.[22] However, the ICC claims that PCB is still a co-
host and they have only shifted the matches out of Pakistan.[23] Pakistan had
proposed that South Asia host the 2015 World Cup and Australia/New Zealand
host 2011, however this option did not find favour with their co-hosts and hence
didn't materia
Allocation of matches

On 11 April 2005, Pakistan Cricket Board chairman Shaharyar Khan announced an

agreement about the allocation of games.[25] The original plan involved India
hosting the final, while Pakistan and Sri Lanka would host the semi-finals.[26] and
the opening ceremony will take place in Bangladesh.[27]

After being stripped of its co-host status, Pakistan made the bid to host its home
games in the cities of UAE as a neutral home venue. This is a result of Pakistan
playing matches in the preceding months in Abu Dhabi, Dubai and Sharjah. The
pitches in these stadiums have also been developed to suit the Pakistani players.

However, on 28 April 2009, the ICC announced the re-allocation of matches

originally intended to be played in Pakistan. As a result, India hosted 29 matches
across eight venues including the final and one semi-final; Sri Lanka hosted 12 in
three venues, including one semi-final; while Bangladesh staged eight at two
grounds as well as the opening ceremony on 17 February 2011.[28]

On 1 June 2010, the first phase of tickets for the 2011 World Cup in India, Sri
Lanka and Bangladesh were put on sale following a meeting of the tournament's
Central Organising Committee in Mumbai. The tickets were priced affordably,
with the cheapest costing 20 US cents in Sri Lanka, the committee said.[29] In
January 2011, the ICC declared the Eden Gardens ground in Kolkata, India to be
unfit and unlikely to be complete by 27 February when it was scheduled to host a
match between India and England. As a result, the match was moved to Bangalore

Media and promotion

See also: List of 2011 Cricket World Cup broadcasting rights

De Ghuma Ke

The official song of the 2011 World Cup

Problems listening to this file? See media help.

The World Cup has grown as a media event with each tournament. The
International Cricket Council has sold the rights for broadcasting of the 2011
Cricket World Cup for around US$ 2 Billion to ESPN Star Sports and Star Cricket.

Song and other promotions

The official event ambassador for the ICC Cricket World Cup 2011 is Sachin
Tendulkar,[31] promoting various ICC initiatives for the tournament.

The official song of the 2011 World Cup "De Ghuma Ke" was composed by the
trio of Shankar–Ehsaan–Loy, and is sung in Hindi, Bengali and Sinhala.[32] It
incorporates an array of Indian rhythms, as well as elements of rock and hip-hop.
The song was performed at the opening ceremony of the tournament, which was
held in Bangladesh on 17 February 2011

Stumpy, a young elephant, is the official mascot for the 2011 Cricket World Cup.
He was unveiled at a function in Colombo, Sri Lanka, on Friday, 2 April 2010. The
official name of the mascot was released on Monday, 2 August 2010 after an
online competition conducted by the International Cricket Council in the last week
of July, 2010.

Opening ceremony
Fireworks at the opening ceremony, seen from the surrounding areas of the
Bangabandhu National Stadium in central Dhaka

The Opening Ceremony was held in Bangladesh. The venue for the opening
ceremony was Bangabandhu National Stadium in Dhaka, Bangladesh. The event
took place on 17 February 2011, 2 days prior to the first match of the World Cup.

Prize money

The 2011 Cricket World Cup winning team would be taking home a prize money
of US$ 3 million and US$ 1.5 million for runner-up, with the International Cricket
Council deciding to double the total allocation for the coveted tournament to US$
10 million. The winning team will also take home a replica of the ICC Cricket
World Cup Trophy, that has been awarded since 1999. The decision was taken at
the ICC Board meeting which was held in Dubai on April 20, 2010.[37][38] The total
prize money on offer for the tournament for the teams placing from 1st to 8th is
US$7.48 million. The remaining two semi-finalists will receive 0.75 million US$
each. The last four quarter-finalists will each receive 0.37 million US$

Venues

All the venues of the 2011 Cricket World Cup were announced on 2 November
2009 in Mumbai by the International Cricket Council. Two new stadiums in Sri
Lanka have been constructed for the World Cup at Kandy and Hambantota.[40]

Venue City Capacity

India
Wankhede Stadium Mumbai 33,317
Eden Gardens Kolkata 90,000
MA Chidambaram Stadium Chennai 50,000
M Chinnaswamy Stadium Bangalore 55,000
Sardar Patel Stadium Ahmedabad 54,000
Feroz Shah Kotla New Delhi 48,000
Vidarbha Cricket Association Stadium Nagpur 45,000
Punjab Cricket Association Stadium Mohali 35,000
Sri Lanka
R Premadasa Stadium Colombo 35,000
Muttiah Muralitharan International Cricket
Kandy 35,000
Stadium
Mahinda Rajapaksa International Stadium Hambantota 35,000
Bangladesh
Shere Bangla National Stadium Dhaka 25,000
Zahur Ahmed Chowdhury Stadium Chittagong 20,000
Venues in Bangladesh sri lanka and india

Umpires
Main article: 2011 Cricket World Cup officials

The Umpire selection panel selected 18 umpires excluding a reserve umpire,

Enamul Haque (Bangladesh) to officiate at the World Cup: 5 from Australia, 6
from Asia, 3 from England, 2 from New Zealand and 1 each from South Africa and
West Indies.

Australia South Africa England

 • Marais Erasmus
• Simon Taufel • Ian Gould
• Steve Davis Pakistan • Richard Kettleborough
• Rod Tucker • Nigel Llong
• Daryl Harper • Aleem Dar
• Bruce Oxenford • Asad Rauf Sri Lanka

New Zealand India • Asoka de Silva

• Kumar Dharmasena
• Billy Bowden • Shavir Tarapore
West Indies
• Tony Hill • Amiesh Saheba
• Billy Doctrove

Squads

Each country, before selecting their final squads chose a 30-member preliminary
squad for the tournament which then would be cut down to 15. All the 14 teams
announced their final squad before 19 January 2011.

Group stage

The top four teams from the two groups qualified for the quarter finals.

Group A

Team Pld W L T NR NRR Pts

Pakistan 6 5 1 0 0 +0.758 10

Sri Lanka 6 4 1 0 1 +2.582 9

Australia 6 4 1 0 1 +1.123 9

New Zealand 6 4 2 0 0 +1.135 8

 Zimbabwe 6 2 4 0 0 +0.030 4

Canada 6 1 5 0 0 −1.987 2

Kenya 6 0 6 0 0 −3.042 0

Group B
Team Pld W L T NR NRR Pts

South Africa 6 5 1 0 0 +2.026 10

India 6 4 1 1 0 +0.900 9

England 6 3 2 1 0 +0.072 7

West Indies 6 3 3 0 0 +1.066 6

Bangladesh 6 3 3 0 0 –1.361 6

Ireland 6 2 4 0 0 –0.696 4

Netherlands 6 0 6 0 0 –2.045 0

Incidents

• The West Indies' team bus had rocks thrown at it by Bangladeshi fans on its
way back to the team hotel after their win over Bangladesh in Dhaka on March
4. It was later claimed that the rock-throwers had confused the Windies' bus
with the Bangladesh bus.[43]Bangladesh’s elite Rapid Action Battalion arrested
38 people after the attack.[44]
• On 8 March, fans who lined up outside the Vidarbha Cricket Association
Ground in Nagpur to buy tickets of the match between India and South Africa
were caned by the local police.
• The political party Shiv Sena threatened to disrupt the match if Pakistan had
reached the final in Mumbai.[46]
• The Umpire Decision Review System (UDRS) came under scrutiny when
Indian skipper MS Dhoni complained [47] about inconsistencies about the 2.5m
rule in the LBW dismissal appeal for Ian Bell's wicket during the India-
England match in the group stage which eventually ended in a tie. The rules
were subsequently revised and the umpires were given new guidelines.[48]
Subsequently, Sri Lanka captain, Kumar Sangakkara criticized the decision to
alter 2.5m rule during an ongoing tournament.
• In the final between India and Sri Lanka, there was a mix up at the toss. Due to
the loud crowd noise, match referee Jeff Crowe couldn't hear the Sri Lankan
captain Kumar Sangakkara's call as the coin was tossed by the Indian captain
MS Dhoni and as a result the toss had to be redone - a virtually unheard of
event, especially on a stage as big as the World Cup Final. The next time, the
call was heads and Sangakkara won the toss and decided to bat first

History

The ICC Cricket World Cup is the premier international championship of men's
One Day International (ODI) cricket. The event is organised by the sport's
governing body, the International Cricket Council (ICC), with preliminary
qualification rounds leading up to a finals tournament which is held every four
years. The tournament is the world's fourth-largest and fourth-most-viewed
sporting event.[1][2][2] According to the ICC, it is the most important tournament and
the pinnacle of achievement in the sport.[3][4] The first Cricket World Cup contest
was organised in England in 1975. A separate Women's Cricket World Cup has
been held every four years since 1973.

The finals of the Cricket World Cup are contested by all ten Test-playing and ODI-
playing nations, together with other nations that qualify through the World Cup
Qualifier. Australia has been the most successful of the five teams to have won the
tournament, taking four titles. The West Indies and India have won twice, while
Pakistan and Sri Lanka have each won once.

The 2011 Cricket World Cup started on 19 February 2011 and commenced on 2
April 2011. The tournament was co-hosted by Bangladesh, India, and Sri Lanka
with the participation of 14 countries. India won the cup by defeating Sri Lanka by
6 wickets in the final thus becoming the first team to win a world cup final on
home soil[5].

From 1992 to 2011, at least one team from Indian Subcontinent has reached World
Cup Final, Pakistan (Winner) in 1992, Sri Lanka(Winner) in 1996, Pakistan
(Runner up) in 1999, Indian (Runner Up) in 2003, Sri Lanka (Runner Up) in 2007,
India (Winner) and Sri Lanka (Runner up) in 2011.

Before the first Cricket World Cup

The first ever international cricket match was played between Canada and the
United States, on the 24 and 25 September 1844. However, the first credited Test
match was played in 1877 between Australia and England, and the two teams
competed regularly for The Ashes in subsequent years. South Africa was admitted
to Test status in 1889.[6] Representative cricket teams were selected to tour each
other, resulting in bilateral competition. Cricket was also included as an Olympic
sport at the 1900 Paris Games, where Great Britain defeated France to win the gold
medal.[7] This was the only appearance of cricket at the Summer Olympics.

The first multilateral competition at international level was the 1912 Triangular
Tournament, a Test cricket tournament played in England between all three Test-
playing nations at the time: England, Australia and South Africa. The event was
not a success: the summer was exceptionally wet, making play difficult on damp
uncovered pitches, and attendances were poor, attributed to a "surfeit of cricket".[8]
In subsequent years, international Test cricket has generally been organised as
bilateral series: a multilateral Test tournament was not organised again until the
quadrangular Asian Test Championship in 1999.

The number of nations playing Test cricket increased gradually over the years,
with the addition of West Indies in 1928, New Zealand in 1930, India in 1932, and
Pakistan in 1952, but international cricket continued to be played as bilateral Test
matches over three, four or five days.

In the early 1960s, English county cricket teams began playing a shortened version
of cricket which only lasted for one day. Starting in 1962 with a four-team
knockout competition known as the Midlands Knock-Out Cup,[9] and continuing
with the inaugural Gillette Cup in 1963, one-day cricket grew in popularity in
England. A national Sunday League was formed in 1969. The first One-Day
International event was played on the fifth day of a rain-aborted Test match
between England and Australia at Melbourne in 1971, to fill the time available and
as compensation for the frustrated crowd. It was a forty over match with eight balls
per over.[10]

The success and popularity of the domestic one-day competitions in England and
other parts of the world, as well as the early One-Day Internationals, prompted the
ICC to consider organising a Cricket World Cup.

Prudential World Cups

The inaugural Cricket World Cup was hosted in 1975 by England, the only nation
able to put forward the resources to stage an event of such magnitude at that time.
The 1975 tournament started on June 7.[12] The first three events were held in
England and officially known as the Prudential Cup after the sponsors Prudential
plc. The matches consisted of 60 six-ball overs per team, played during the
daytime in traditional form, with the players wearing cricket whites and using red
cricket balls.[13]

Eight teams participated in the first tournament: Australia, England, India, New
Zealand, Pakistan, and the West Indies (the six Test nations at the time), together
with Sri Lanka and a composite team from East Africa.[14] One notable omission
was South Africa, who were banned from international cricket due to apartheid.
The tournament was won by the West Indies, who defeated Australia by 17 runs in
the final at Lord's.[14]

The 1979 World Cup saw the introduction of the ICC Trophy competition to select
non-Test playing teams for the World Cup,[15] with Sri Lanka and Canada
qualifying.[16] West Indies won a second consecutive World Cup tournament,
defeating the hosts, England, by 92 runs in the final. At a meeting which followed
the World Cup, the International Cricket Conference agreed to make the
competition a quadrennial event.[16]

The 1983 event was hosted by England for a third consecutive time. By this time,
Sri Lanka had become a Test-playing nation, and Zimbabwe qualified through the
ICC Trophy. A fielding circle was introduced, 30 yards (27 m) away from the
stumps. Four fieldsmen needed to be inside it at all times.[17] India, an outsider
quoted at 66-1 to win by bookmakers before the competition began, were crowned
champions after upsetting the West Indies by 43 runs in the final.[11][18]

1987–1996

The 1987 tournament, named the Reliance World Cup after their Indian sponsors,
was held in India and Pakistan, the first time that the competition was held outside
England. The games were reduced from 60 to 50 overs per innings, the current
standard, because of the shorter daylight hours in the Indian subcontinent
compared with England's summer.[19] Australia won the championship by defeating
England by 7 runs in the final, the closest margin in World Cup final history.[20][21]

The 1992 World Cup, held in Australia and New Zealand, introduced many
changes to the game, such as coloured clothing, white balls, day/night matches,
and an alteration to the fielding restrictions. The South African cricket team
participated in the event for the first time, following the fall of the apartheid regime
and the end of the international sports boycott.[22] Pakistan overcame a dismal start
to emerge as winners, defeating England by 22 runs in the final.[23]

The 1996 championship was held in the Indian subcontinent for a second time,
with the inclusion of Sri Lanka as host for some of its group stage matches.[24] In
the semi-final, Sri Lanka, heading towards a crushing victory over India at Eden
Gardens (Calcutta) after their hosts lost eight wickets while scoring 120 runs in
pursuit of 254, were awarded victory by default after riots broke out in protest
against the Indian performance.[25] Sri Lanka went on to win their maiden
championship by defeating Australia by seven wickets in the final, which was held
in Lahore.[26]
Australian treble

In 1999 the event was hosted by England, with some matches also being held in
Scotland, Ireland, Wales and the Netherlands.[27][28] Australia qualified for the semi-
finals after reaching their target in their Super 6 match against South Africa off the
final over of the match.[29] They then proceeded to the final with a tied match in the
semi-final (also against South Africa) where a mix-up between South African
batsmen Lance Klusener and Allan Donald saw Donald drop his bat and stranded
mid-pitch to be run out. In the final, Australia dismissed Pakistan for 132 and then
reached the target in less than 20 overs, with eight wickets in hand.[30]

A large crowd of over 10,000 fans welcome the Australian team on completing the
first World Cup hat-trick - Martin Place, Sydney.

South Africa, Zimbabwe and Kenya hosted the 2003 World Cup. The number of
teams participating in the event increased from twelve to fourteen. Kenya's
victories over Sri Lanka and Zimbabwe, among others — and a forfeit by the New
Zealand team, which refused to play in Kenya because of security concerns —
enabled Kenya to reach the semi-finals, the best result by an associate. In the final,
Australia made 359 runs for the loss of two wickets, the largest ever total in a final,
defeating India by 125 runs.[31][32]

In 2007 the tournament was hosted by the West Indies; the Cricket World Cup
became the first such tournament to be hosted on all six populated continents.[33]
Bangladesh progressed to the second round for the first time, after defeating India,
and they later went on to defeat South Africa in the second round.[34] Ireland
making their World Cup debut tied with Zimbabwe and defeated Pakistan to
progress to the second round, where they went on to defeating Bangladesh to get
promoted to the main ODI table.[35] Following their defeat to Ireland, the Pakistani
coach Bob Woolmer was found dead in his hotel room; it was later found out that
he died of heart failure,[36] though his death may not have been a direct result of the
match's outcome. Australia defeated Sri Lanka in the final by 53 runs (D/L), in
farcical light conditions, extending their undefeated run in the World Cup to 29
matches and winning three straight World Cups.

Format

Qualification

Main article: Cricket World Cup qualification

The Test-playing nations qualify automatically for the World Cup main event,
while the other teams have to qualify through a series of preliminary qualifying
tournaments. The One Day International playing nations automatically enter the
final qualification tournament, the World Cup Qualifier, along with other nations
who have qualified through separate competitions.

Qualifying tournaments were introduced for the second World Cup, where two of
the eight places in the finals were awarded to the leading teams in the ICC Trophy.
[15]
The number of teams selected through the ICC Trophy has varied throughout
the years; currently, six teams are selected for the Cricket World Cup. The World
Cricket League (administered by the International Cricket Council) is the
qualification system provided to allow the Associate and Affiliate members of the
ICC more opportunities to qualify.The name "ICC Trophy" has been changed to
"ICC World Cup Qualifier".[38]

Under the current qualifying process, the World Cricket League, all 91 Associate
and Affiliate members of the ICC are able to qualify for the World Cup. Associate
and Affiliate members must play between two and five stages in the ICC World
Cricket League to qualify for the World Cup finals, depending on the Division in
which they start the qualifying process.

Process summary in chronological order:

1. Regional tournaments: Top teams from each regional tournaments will be

promoted to a division depending on the teams' rankings according to the
ICC and each division's empty spots.
2. Division One: 6 Teams — All automatically qualify for the World Cup
Qualifier.
3. Division Three: 6 Teams — Top 2 promoted to Division Two.
4. Division Two: 6 Teams — Top 4 qualify for the World Cup Qualifier.
5. Division Five: 6 Teams — Top 2 promoted to Division Four.
 6. Division Four: 6 Teams — Top 2 promoted to Division Three.
7. Division Three (second edition): 6 Teams — Top 2 qualify for the World
Cup Qualifier.
8. World Cup Qualifier: 12 Teams — Top 6 are awarded ODI status and Top 4
qualify for the World Cup.

Tournament

See also: History of the Cricket World Cup#Historical formats of final tournament

The captains of the 2007 Cricket World Cup.

The format of the Cricket World Cup has changed greatly over the course of its
history. Each of the first four tournaments was played by eight teams, divided into
two groups of four.[39] There, competition comprised two stages, a group stage and
a knock-out stage. The four teams in each group played each other in the round-
robin group stage, with the top two teams in each group progressing to the semi-
finals. The winners of the semi-finals played against each other in the final. With
the return of South Africa in 1992 after the ending of the apartheid boycott, nine
teams played each other once in the group phase, and the top four teams progressed
to the semi-finals.[40] The tournament was further expanded in 1996, with two
groups of six teams.[41] The top four teams from each group progressed to quarter-
finals and semi-finals.

A new format was used for the 1999 and 2003 World Cups. The teams were split
into two pools, with the top three teams in each pool advancing to the Super 6.[42]
The "Super 6" teams played the three other teams that advanced from the other
group. As they advanced, the teams carried their points forward from previous
matches against other teams advancing alongside them, giving them an incentive to
perform well in the group stages.[42] The top four teams from the "Super 6" stage
progressed to the semi-finals, with winners playing in the final.

The last format used in the 2007 World Cup, features 16 teams allocated into four
groups of four.[43] Within each group, the teams play each other in a round-robin
format. Teams earn points for wins and half-points for ties. The top two teams
from each group move forward to the Super 8 round. The "Super 8" teams play the
other six teams that progressed from the different groups. Teams earned points in
the same way as the group stage, but carrying their points forward from previous
matches against the other teams who qualified from the same group to the "Super
8" stage.[44] The top four teams from the "Super 8" round advance to the semi-
finals, and the winners of the semi-finals play in the final.

The current format, approved by ICC to be used in 2011 World Cup, features 14
teams allocated. Within each group, the teams will play in a round-robin format.
The top four teams from each group will proceed to the knock out stage playing
quarter-finals. Winners of the quarter-finals will play semi-finals and the winning
semi-finalists will play in the final.

Trophy

The Cricket World Cup trophy which is kept by the ICC.

Main article: Cricket World Cup Trophy

The ICC Cricket World Cup Trophy is presented to the winners of the World Cup
finals. The current trophy was created for the 1999 championships, and was the
first permanent prize in the tournament's history; prior to this, different trophies
were made for each World Cup.[45] The trophy was designed and produced in
London by a team of craftsmen from Garrard & Co over a period of two months.
The current trophy is made from silver and gild, and features a golden globe held
up by three silver columns. The columns, shaped as stumps and bails, represent the
three fundamental aspects of cricket: batting, bowling and fielding, while the globe
characterises a cricket ball.[46] It stands 60 cm high and weighs approximately
11 kilograms. The names of the previous winners are engraved on the base of the
trophy, with space for a total of twenty inscriptions.

The original trophy is kept by the ICC. A replica, which differs only in the
inscriptions, is permanently awarded to the winning team.

Media coverage

Mello

Main article: Cricket World Cup media

The tournament is the world's third largest (with only the FIFA World Cup and the
Summer Olympics exceeding it), being televised in over 200 countries to over 2.2
billion television viewers.[1][2][47][48] Television rights, mainly for the 2011 and 2015
World Cup, were sold for over US$1.1 billion,[49] and sponsorship rights were sold
for a further US$500 million.[50] The 2003 Cricket World Cup matches were
attended by 626,845 people,[51] while the 2007 Cricket World Cup sold more than
672,000 tickets and recorded the highest ticketing revenue for a Cricket World
Cup.[52][53]

Successive World Cup tournaments have generated increasing media attention as

One-Day International cricket has become more established. The 2003 World Cup
in South Africa was the first to sport a mascot, Dazzler the zebra. An orange
raccoon-like creature known as Mello was the mascot for the 2007 Cricket World
Cup.[54]
Selection of hosts

Civic Centre, South Africa honours the 2003 World Cup

The International Cricket Council's executive committee votes for the hosts of the
tournament after examining the bids made by the nations keen to hold a Cricket
World Cup.[55]

England hosted the first three competitions. The ICC decided that England should
host the first tournament because it was ready to devote the resources required to
organising the inaugural event.[12] India volunteered to host the third Cricket World
Cup, but most ICC members believed England to be a more suitable venue because
the longer period of daylight in England in June[56] meant that a match could be
completed in one day.[57] The 1987 Cricket World Cup was the first hosted outside
England, held in Pakistan and India.

Many of the tournaments have been jointly hosted by nations from the same
geographical region, such as South Asia in 1987, 1996 and 2011, Australasia in
1992, Southern Africa in 2003 and West Indies in 2007.

Tournament History
Final
Year Host Nation(s) Final Venue
Winner Result Runner-up
West
WI won by Australia
1975 Indies
England Lord's, London 17 runs 274 all out
Details 291/8 (60
Scorecard (58.4 overs)
overs)
1979 Lord's, London West WI won by England
 Indies
92 runs 194 all out
Details England 286/9 (60
Scorecard (51 overs)
overs)
West
India Ind won by
1983 Indies
England Lord's, London 183 all out 43 runs
Details 140 all out
(54.4 overs) Scorecard
(52 overs)
Australi
Aus won by England
1987 Eden Gardens, a
India, Pakistan 7 runs 246/8 (50
Details Kolkata 253/5 (50
Scorecard overs)
overs)
Pakistan Pak won by England
1992 Australia, New MCG,
249/6 (50 22 runs 227 all out
Details Zealand Melbourne
overs) Scorecard (49.2 overs)
Sri
Gaddafi SL won by Australia
1996 India, Pakistan, Sri Lanka
Stadium, 7 wickets 241/7 (50
Details Lanka 245/3 (46.2
Lahore Scorecard overs)
overs)
Australi
Aus won by Pakistan
1999 a
England Lord's, London 8 wickets 132 all out
Details 133/2 (20.1
Scorecard (39 overs)
overs)
Australi
Aus won by India
2003 South Africa Wanderers, a
125 runs 234 all out
Details Zimbabwe Kenya Johannesburg 359/2 (50
Scorecard (39.2 overs)
overs)
Australi Aus won by Sri
Kensington
2007 a 53 runs Lanka
West Indies Oval,
Details 281/4 (38 (D/L) 215/8 (36
Bridgetown
overs) Scorecard overs)
2011 Wankhede India Ind won by Sri
 Lanka
India, Bangladesh, Stadium, 277/4 (48.2 6 wickets
Details 274/6 (50
Sri Lanka Mumbai overs) Scorecard
overs)

2015 Australia, New Not designated TBD TBD TBD

Details Zealand
2019
England Not designated TBD TBD TBD
Details

Performances by Teams

Map of each nation's best results

Nineteen nations have qualified for the finals of the Cricket World Cup at least
once (excluding qualification tournaments). Seven teams have competed in every
finals tournament, five of which have won the title.[11] The West Indies won the
first two tournaments, and Australia has won four, India has won two and has been
runner up once, while (Pakistan and Sri Lanka have each won once. The West
Indies (1975 and 1979) and Australia (1999, 2003 and 2007) are the only nations to
have won consecutive titles.[11] Australia has played in 6 of the 9 final matches
(1975, 1987, 1996, 1999, 2003, 2007) including the finals in the four most recent
tournaments. England has yet to win the World Cup, but has been runners-up three
times (1979, 1987, 1992). The best result by a non-Test playing nation is the semi-
final appearance by Kenya in the 2003 tournament; while the best result by a non-
Test playing team on their debut is the Super 8 (second round) by Ireland in 2007.
[11]

Sri Lanka, who co-hosted the 1996 Cricket World Cup, was the first host to win
the tournament, though the final was held in Pakistan.[11] India won the 2011 as
host and was the first team to win in a final played in their own country.[58] Other
countries which have achieved or equaled their best World Cup results while co-
hosting the tournament are New Zealand, semi-finalists in 1992; Zimbabwe,
reaching the Super Six in 2003; and Kenya, semi-finalists in 2003.[11] In 1987, co-
hosts India and Pakistan both reached the semi-finals, but were eliminated by
Australia and England respectively.[11]

Debutant teams

Year Teams
Australia, East Africa†, England, India, New Zealand,
1975
Pakistan, Sri Lanka, West Indies
1979 Canada
1983 Zimbabwe
1987 None
1992 South Africa
1996 Kenya, Netherlands, United Arab Emirates
1999 Bangladesh, Scotland
2003 Namibia
2007 Bermuda, Ireland
2011 None

†No longer exists.

Overview

The table below provides an overview of the performances of teams over past
World Cups, as of the end of the 2011 tournament. Teams are sorted by best
performance, then total number of wins, then total number of games, then by
alphabetical order.

Appearances Statistics
Team Best result
Total First Latest Played Won Lost Tie NR
Australia 10 1975 2011 Champions (1987, 76 55 19 1 1
 1999, 2003, 2007)
Champions (1983,
India 10 1975 2011 67 39 26 1 1
2011)
Champions (1975,
West Indies 10 1975 2011 64 38 25 0 1
1979)
Pakistan 10 1975 2011 Champions (1992) 64 36 26 0 2
Sri Lanka 10 1975 2011 Champions (1996) 66 31 31 1 2
Runners-up (1979,
England 10 1975 2011 66 39 25 1 1
1987, 1992)
Semifinals (1975,
New
10 1975 2011 1979, 1992, 1999, 70 40 29 0 1
Zealand
2007, 2011)
South Semifinals (1992,
6 1992 2011 47 31 14 2 0
Africa 1999, 2007)
Kenya 5 1996 2011 Semifinals (2003) 29 6 22 0 1
Super Six (1999,
Zimbabwe 8 1983 2011 51 10 37 1 3
2003)
Bangladesh 4 1999 2011 Super 8 (2007) 26 8 17 0 1
Ireland 2 2007 2011 Super 8 (2007) 15 4 10 1 0
Canada 4 1979 2011 Group Stage 18 2 16 0 0
Netherlands 4 1996 2011 Group Stage 20 2 18 0 0
United Arab
1 1996 1996 Group Stage 5 1 4 0 0
Emirates
Bermuda 1 2007 2007 Group Stage 3 0 3 0 0
Namibia 1 2003 2003 Group Stage 6 0 6 0 0
Scotland 2 1999 2007 Group Stage 8 0 8 0 0
East Africa† 1 1975 1975 Group Stage 3 0 3 0 0

†No longer exists.

Team results

Comprehensive team results of over past World Cups.

1975 1979 1983 1987 1992 1996 1999 2003 2007 2011 Legend
Team •
1st
–
Australi Ch
2nd R1 R1 1st R1 2nd 1st 1st 1st QF
a am
pio
Banglad
R1 R1 S8 R1 ns
esh •

Bermud 2nd
R1 –
a
Ru
Canada R1 R1 R1 R1 nne
rs
East Africa† R1 Up
•
England SF 2nd SF 2nd 2nd QF R1 R1 S8 QF SF
India R1 R1 1st SF R1 SF S6 2nd R1 1st –
Se
Ireland S8 R1 mi-
fin
Kenya R1 R1 SF R1 R1 als
•
Namibia R1
S8
Netherla –
R1 R1 R1 R1 Su
nds
per
New Eig
SF SF R1 R1 SF QF SF S6 SF SF ht
Zealand
(20
Pakistan R1 SF SF SF 1st QF 2nd R1 R1 SF 07
 onl
y)
Scotland R1 R1 •
S6
South
SF QF SF R1 SF QF –
Africa Su
Sri per
R1 R1 R1 R1 R1 1st R1 SF 2nd 2nd Six
Lanka
(19
United 99–
Arab R1 200
3)
Emirates
•
West QF
1st 1st 2nd R1 R1 SF R1 R1 S8 QF –
Indies
Qu
Zimbab arte
R1 R1 R1 R1 S6 S6 R1 R1 r-
we
fin
als
†No longer exists. (19
96
&
201
1)
•
R1
–
Fir
st
Ro
und

Awards

Man of the Tournament

Main article: Cricket World Cup awards

Since 1992, one player has been declared as "Man of the Tournament" at the end of
the World Cup finals:[59]

Year Player Performance details

1992 Martin Crowe 456 runs
1996 Sanath Jayasuriya 221 runs and 7 wickets
1999 Lance Klusener 281 runs and 17 wickets
2003 Sachin Tendulkar 673 runs and 2 wickets
2007 Glenn McGrath 26 wickets
2011 Yuvraj Singh 362 runs and 15 wickets

Man of the Match in the World Cup Final

Previously, there was no tournament award, although Man of the Match awards
have always been given for individual matches. Winning the Man of the Match in
the final is logically noteworthy, as this indicates the player deemed to have played
the biggest part in the World Cup final. To date the award has always gone to a
member of the winning side. The Man of the Match award in the final of the
competition has been awarded to:[59]

Year Player Performance details

1975 Clive Lloyd 102 runs
1979 Viv Richards 138*
1983 Mohinder Amarnath 3/12 and 26
1987 David Boon 75 runs
1992 Wasim Akram 33 and 3/49
1996 Aravinda de Silva 107* and 3/42
1999 Shane Warne 4/33
2003 Ricky Ponting 140*
2007 Adam Gilchrist 149
2011 Mahendra Singh Dhoni 91*

Tournament Records

Main individual and team records

Main article: List of Cricket World Cup records

Sachin Tendulkar, the leading run-scorer in World Cup history.

World Cup records[60]

Batting
Most runs Sachin Tendulkar 2278^ (1992–2011)
Highest average (min. 20 inns.) Viv Richards 63.31 (1975–1987)
Highest score Gary Kirsten v UAE 188* (1996)
Sourav Ganguly & Rahul
Highest partnership Dravid 318 (1999)
(2nd wicket) v Sri Lanka
Most runs in a tournament Sachin Tendulkar 673 (2003)
Bowling
Most wickets Glenn McGrath 71 (1996–2007)
Lowest average (min. 1000 balls
Glenn McGrath 19.21 (1996–2007)
bowled)
Glenn McGrath v
Best bowling figures 7/15 (2003)
Namibia
Most wickets in a tournament Glenn McGrath 26 (2007)
Fielding
Most dismissals (wicket-keeper) Adam Gilchrist 39 (1999–2007)
Most catches (fielder) Ricky Ponting 28 (1996–2011)
Team
Highest score India v Bermuda 413/5 (2007)
Lowest score Canada v Sri Lanka 36 (2003)
74% (Played 76,
Highest win % Australia
Won 55)
Most consecutive wins Australia 26 (1999–2011)
Most consecutive tournament
Australia 3 (1999–2007
wins
 OBJECTIVES
• To know the awareness of people about ICC world cup of the
universe
• To know which source people would like to watch the world cup
• To know status of capeing to all the company and also about it’s
result
• To know the total expenses by companies and ICC in world cup
2011
• To know the total income earned by private regulatory and also
government regulatory
• To know all the aspect of income employment and welfare of the
government of India
 RESEARCH METHODOLOGY

• Descriptive research

• Data collection

Based on( secondary data) , News paper ,Internet ,magazines etc

• Statistical Tools

Bar diagram ,graph tables etc

 SCOPE OF STUDY
The scope of study are given below

Opportunities in Marketing

MUMBAI: A day before the summit clash of the World Cup, International Cricket
Council president Sharad Pawar on Friday termed the tournament as a "huge
success" and "incident free".

"In all respects the ICC World Cup is a huge success; in terms of spectators, TV
viewership, the quality of cricket played so far," said Pawar, who is also the
president of the Mumbai Cricket Association which is hosting the final of the
mega-event at the Wankhede Stadium on Saturday

Pawar said but for the support of all the authorities of the three host countries --
India, Sri Lanka and Bangladesh -- including their cricket boards, the tournament
could not have been such a success.He also pointed out the importance accorded to
the tournament by the three nations' political leaderships.

"Thanks to the World Cup hosts' excellent organisation, the tournament has gone
off well and has been incident free. All three host nations' Prime Ministers have
attended one or two matches. Their support and the administration's support has
been exceptional," he said.

Pawar said because of the need for tight security blanket around the stadium and
the presence of VIP's for the matches, spectators had to undergo some
difficulties."The security has been excellent. With the VIPs and VVIPs coming, the
spectators had to face some difficulties," he said.
He also pointed out that because of the mega-event, cricket infrastructure had
improved in all the three co-hosting nations -- India, Sri Lanka and Bangladesh.

"In all three nations the World Cup has helped to improve infrastructure for the
convenience of the spectators," the ICC chief said.

Pawar brushed aside criticism that Mumbai's Wankhede Stadium, with a capacity
of 33,000 was not the right place to conduct the final, saying the Lord's in England
had even less capacity.

He also said that the Mumbai police has got no information about alleged black
marketing of match tickets for the final which, according to reports, are hovering
between Rs 50,000 and Rs one lakh.

"The police have no information on this," he said. Pawar also dismissed talks of
alleged fixing of matches during the tournament."It's all humbug. We don't believe
them. All the games have been clean," he insisted.

This season is remarkably known for its interactive mobile applications based on
cricket. Catching the World Cup on their mobiles seemed so thrilling to the
customers that during the first week of the ICC World Cup itself mobiles with
cricket based applications were sold out like hot cakes. Informate, stated in its
report that it

This is interesting. As your television is on its way to play the role of your desktop
PC by incorporating the internet and social networking features, your PC is all set
to act as your television, by streaming your favorite channels and TV shows,
courtesy Airtel

Channel 2 Group, a Dubai based company that bagged the radio broadcasts rights
for the ICC World Cup has now announced the launch of Internet radio channel
Cricketfreeq.com. The cricket portal will offer live commentary of all World Cup
matches followed by the post match analysis. The channel has signed former
players like Kapil Dev
With the world cup mania at its peak, companies are launching online cricket
games and apps to ride the wave. The target audiences seem receptive enough as
the these games are giving these sites high traffic drive. Online gaming company
Zapak which has the rights to distribute the game called Cricket Power, saw traffic
go

The ICC cricket world cup 2011 brings golden opportunities for online scammers
to fill their pockets with some extra cash, according to CricketNext.com. The
cricket world cup isn’t just another event, after FIFA world cup and Olympics, it’s
the most viewed sporting event. Manipulating its popularity, cyber scammers try to
deceive internet users by false

It’s indeed raining exciting offers and services this Cricket World Cup. During the
past few days we have seen many of them, targeted at die-hard cricket fans,
coming up and making the headlines. And the latest to join the league are none
other than MTS (Sistema Shyam TeleServices Limited) and Tata DoCoMo.
MTS has announced

The countdown to the World Cup is well into the single digits now and Vodafone
has announced a tie up with ESPN Star Sports that will enable it to live stream
matches on mobile phones. The service will be available to Vodafone subscribers
on GPRS enabled handsets (3G as well 2G) via ESPN Mobile TV.

As the whole country is getting ready for the biggest cricket extravaganza, the ICC
World Cup 2011, Aircel is planning to roll out 3G services in all of its 13 telecom
circles and rake in the moolah, reports the Press Trust of India. With this, Aircel
will go on to become the 4th private telecom company

Last week, we wrote about Yahoo and ICC launching the official website for the
2011 Cricket World Cup. In a post on its India Blog, the search giant has invited
all cricket fans users to map each of the 13 venues where world cup matches will
be held – using Google Map Maker.

Yesterday, Yahoo! India and ICC announced the official website for 2011 Cricket
World Cup - iccevents.yahoo.com. The website promises to have live match
updates, detailed match analysis, exclusive video content, games and contests.
Vistors can also buy match tickets and ICC merchandise through the site.

ICC Cricket World Cup 2011 Sponsors

The grand war of cricket is just round the corner. This time the gala cricketing
event is going to be hosted by South Asia. The tournament will be co-hosted in the
three countries of South Asia, - Sri Lanka, India, and Bangladesh.

The most prominent and the main sponsor of the ICC Cricket world cup 2011 is
the MoneyGram International

MoneyGram International

The internationally recognized payments services organization will be sponsoring

the Cricket World Cup 2011 from February 19 to April 2. This business
organization excels in a number of services and products to make money transfer
and services from around the world through third party agents faster and more
efficient.

Haroon Lorgat, who is the Chief Executive of the ICC Cricket, says that it is really
an honour to have MoneyGram as its partner in the World Cup 2011. He hopes that
the partnership will bring about the most successful event this year. MoneyGram is
also having hopes that the platform of the ICC Cricket world Cup will promote
their business influentially. The chief marketing officer of MoneyGram Juan
Agualimpia voiced the similar thoughts and said that even MoneyGram is happy to
extend their sponsorship to the event.

There are hopes that the partnership will be beneficial for both the parties.

Reliance Communications

The telecom giant is one of the Cricket World Cup 2011 sponsors. The leading
telecommunications service provider in India and also one of the top business
organizations in the world, the pioneer in telecommunications, Reliance
Communications, will be sponsoring this year’s world cup.
PepsiCo

PepsiCo is going to be the official beverage and snacks partner of the Cricket
World Cup 2011. Along with it, it will be the official Cricket World Cup 2011
sponsor as well.

Emirates

The esteemed airlines believe in communicating to their customers through a

common platform – sports. With a worldwide network extending to more than 100
places around the globe, Emirates is one of the official Cricket World Cup 2011
sponsors.

Reebok International Limited

Reebok, the leading manufacturer in apparels and footwear is an official Cricket

World Cup 2011 sponsor. It has also endorsed players like Mahela Jayawardene,
Shoaib Malik, VVS Laxman, Mahendra Singh Dhoni, Chris Gayle etc.

Hero Honda Motors Ltd

Hero Honda Motors Ltd will be one of the Cricket World Cup 2011 sponsors. In
the past, it has sponsored the Hero Honda Cup in 1993 and World Cup in 1999.
Some players in the Indian team are also endorsed by them

LG Electronics

It has been one of the oldest sponsors of Cricket World Cup and known to promote
cricket with its sponsorship. This year also, the electronic company famous for its
home appliances and mobile communication systems will be one of the Cricket
World Cup 2011 sponsors.

ESPN STAR Sports

The famous sports channel in the Asian continent serves 24 different countries
through 17 networks. In 2011, it will be the main broadcasting partner and one of
the 2011 cricket world cup sponsors.

Yahoo! Inc

Yahoo! Inc is going to be the official online communication partner of the 2011
World Cup and one of the Cricket World Cup 2011 sponsors.

Castrol
Castrol is going to be the official online communication partner of the 2011 World
Cup and one of the Cricket World Cup 2011 sponsors.

ESPN STAR
Castrol Fly Emirates Hero Honda Motors Ltd LG Electronics
Sports

MoneyGram Reebok International Reliance

PepsiCo Yahoo! Inc
International Limited Communications

Pepsi

: Pepsi brings the World Cup excitement and buzz to Chennai with the
unveiling of the 2011 Trophy at city landmarks like the City Center mall on
January 13, 2011 and at the Ampa Skywalk & Express Avenue on January 14,
2011. Pepsi is one of the global sponsors for the 2011 ICC Cricket World Cup and
this initiative aims to garner support and cheer for Team India.

Cricket fans in Chennai can get a chance to get photographed with the trophy by
handing their empty Pepsi bottles/cans. The gathered cans/bottles will further be
recycled by Pepsi with support from EXNORA; a community based non profit
/non governmental organization that has been involved in Solid Waste
Management activities.
January 13th - City Center: 3pm to 8pm
14th - Ampa Skywalk: 11am to
January 14th
1pm
January 14th - Express Avenue: 3pm to 8pm
Speaking on the occasion Mr. Sandeep Singh Arora, Executive Vice President -
Marketing, Cola, PepsiCo India said, “Cricket is more than just a game in India, it
is like a faith and its followers include millions of passionate Youngistaanis. The
unveiling of the ICC Cricket World Cup Trophy in Chennai is highly exciting and
we hope to build momentum for the upcoming tournament.”

Further on the Pepsi World Cup campaign devised is a high decibel, 360-degree
campaign during the tournament and celebrates the new age face of cricket.
Consumers can look forward to thematic advertising, consumer engagement
programmes, special edition packaging, in-stadia amplification and digital
engagement programmes.

When Dhoni hit his trademark square cut all the way beyond the fence in the
finals, the commentator remarked; "that's the helicopter shot." The shot doesn't
exist in the classic cricket playing manual but no one cared. After all, India won
the World Cup after 28 years and Indians across the country rejoiced.

So did the brands which have spent millions of marketing dollars on the game and
the cricketers. And brands like Pepsi with 'change the game' and Nike 'bleed blue'
pledge are looking to leverage the historic win by India. Sanjay Gangopadhyay,
marketing director, Nike India says the Nike 'bleed blue' campaign was an
expression of passion for the game that the brand capitalised upon.
Nike's strategy, says Gangopadhyay, was to tap the fervour as World Cup entered
the crucial quarter final knockouts. Thus for the quarter finals, Nike had six spots,
followed with four spots of 60 seconds for the semis and the finals. It hit the air
with the Nike 'bleed blue' campaign followed by Nike Yards commercial in the
semis and the finals. The third instalment of the television campaign, says
Gangopadhyay, will hit the air on Monday.

"We waited for the quarters as we knew there would be moments to amplify the
campaign starting from the quarter finals as that's when interest in the proceedings
sets in," says Gangopadhyay, adding that the genesis of the campaign goes back in
September last year, when the company undertook a series of initiatives to embed
the bleed blue message.

Senthil Kumar, executive creative director, JWT India, the agency that created the
'bleed blue' campaign says that it was a brave decision to take the situation head on
right at the quarter finals, instead of running it through out the duration of the
tournament. It's not only Nike that has entered the popular lexicon with bleed blue,
but Pepsi with 'change the game' campaign have been able to get the timing right
according to observers.

"Two brands have been able to stand out in this clutter of World Cup
communication. One is Nike and the other is Pepsi. Pepsi 'change the game'
campaign is a fantastic line to leverage on as it has been able to capture the
imagination of cricket loving population in India," says a senior media planner
from a reputed media buying agency in Mumbai. Sandeep Singh Arora, EVP –
marketing, PepsiCo India says that change the game with 'helicopter shot' with
Dhoni and 'upar cut' with Sehwag is Pepsi's attempt to innovate and connect with
the game in an unconventional manner.

"Cricket has undergone a change in the last 3-4 years in the way the game is
played. So the objective was to challenge the status quo and own anything in the
game that's innovative," says Arora. Agnello Dias, co-founder, Taproot India, the
agency that created the 'change the game' campaign says that though Pepsi is an
official associate, the aim was to retain the unofficial spirit of the brand.

"So a lot of cricketing shots mentioned in the campaign are actually opposite of
what the coaching manual teaches you but they are now part of not only the
lexicon but the game," says Dias. Brands like Nike, Pepsi and others who have
used cricketers as endorsers are now looking at ways to leverage the association
with the World Cup win.

"With India winning the World Cup, we will try launching a fresh campaign
around Indian skipper MS Dhoni and his association with Zandu. That can be used
during the forthcoming season of Indian Premier League too," said Harsh Agarwal,
Director at Emami. Pepsi is also looking at ways to leverage on the 'change the
game' platform.

"We have interesting ideas to take the game forward," says Arora of PepsiCo. For
Nike, Senthil Kumar of JWT says the bleed blue is permanent fixture considering
it's about team India and the blue jersey. "One will definitely see it more and more
now that India has won the World Cup." So expect more of brand Dhoni, Yuvraj,
Kohli and other members of team India on the television screens from

Reliance

Reliance Communication the ‘Global Partner’ for the ICC Cricket World Cup 2011
(ICC CWC 2011) and one of the leading Mobile service operator kicked off a
series of promotional activities for ICC CWC 2011 as part of the partnership for
the 2011 edition of the tournament scheduled to begin in February 2011.

Reliance Mobile will go LIVE with all ICC CWC 2011 matches through its
already live specially created ICC zone on R-World VAS platform for its 115
million customers in India. Reliance Mobile customers will be able to keep a track
of the 49 ICC CWC 2011 matches via WAP and SMS Alerts.

They will be able to watch Live stream of match highlights videos with up-coming
3G as well as 2G GSM and CDMA EVDO service, watch previews and match
round-ups, and download wallpapers and ringtones, anytime anywhere, with their
handsets on both GSM and CDMA networks.

RCOM also organized a preview of the trophy at Mumbai today.This marked the
beginning of the Reliance Mobile’s Trophy Preview across India before the
tournament kicks off in Dhaka, Bangladesh on February 19, 2011. The ICC CWC
2011 Trophy will be handed over to the winning team of this tournament which is
the 10th edition.

For cricket buffs, Reliance Mobile will provide access to ICC rankings, archived
content of previous tournaments, news & analysis of match/tournament/players,
ball-by-ball score updates on Wireless Application Protocol (WAP) and Data
protocol. Customers will have the choice of downloading video clips and receiving
video alerts over SMS.

Reliance Mobile customers will have a range of services to choose from including
video clippings of all matches India plays with live audio commentary and
moment-by-moment text commentary on their handsets. Customers can capture the
action and rare moments of the championship and set them as wallpapers. They
can also set the ICC World Cup theme song as their caller ring back tune and
download the video of the theme song.

Commenting on Reliance Mobile’s association with ICC Cricket World Cup 2011,
Akshay Kumar, CEO & Regional Head, South West, Reliance Communications
said, “The key market drivers will be the increasing availability of 3G services and
support for high quality video, the globalization of sport personalities and club
support, and the improvement of digital sports rights for mobile distribution.”

Vodafone

Mumbai: Telecom services provider Vodafone Essar Ltd has bought the co-
sponsorship rights for the upcoming ICC Cricket World Cup for nearly Rs45 crore,
two media buyers said.

The deal makes Vodafone, which also sponsors the annual Indian Premier League
(IPL) Twenty20 cricket tournament, one of the biggest sponsors of India’s most
popular sport this season—even as rival brands face a cap on the air time they can
buy.
“That would make Vodafone the single largest advertiser in that (telecom services)
category (during the World Cup and IPL),” said Sejal Shah, vice-president, India
Media Exchange, the central media buying unit for the Starcom MediaVest
Group Inc. and ZenithOptimedia Group. “The brand has managed to elbow out
competition by advertising on both the CWC (Cricket World Cup) and IPL.”

This deal was hotly contested by other players including the Reliance Group
(formerly the Reliance-Anil Dhirubhai Ambani Group), which is the ground
sponsor for the World Cup. The ground sponsorships include in-stadia advertising
such as perimeter boards, banners, etc.

While all ICC partners such as Reliance hold the first right of refusal to on-air
sponsorships, and have an exclusive time window to seal broadcast rights, it is
believed that group company Reliance Communications Ltd passed up the
opportunity, leaving the broadcast sponsorship open to other telecom players,
including Vodafone. “We let it go at that price,” said a Reliance official on the
condition of anonymity. “Of course, Vodafone’s offer was higher.”

“Our interest in the cricket season in 2011 is a continuation of the same belief that
in a cricket-crazy country like ours, large cricketing events reach a very large
section of our key demographic. We expect Indians to be glued to their TV screens
during this cricket season,” said Anuradha Aggarwal, vice-president of marketing
at Vodafone, India’s second-largest telecom firm, in an email.

A senior official from Vodafone confirmed that while they had sealed the deal with
the broadcaster, their legal team was in the process of getting all the paperwork
done.This development was also confirmed by the head of a media-buying
company who said “Vodafone, Hero Honda and Sony (had come on board as) co-
presenting sponsors”.

ESPN Software India Pvt. Ltd, the World Cup’s official broadcaster, announced
their sponsors through full page advertisements in leading dailies.The World Cup
is held once every four years and pits top cricketing nations against each other in
the one-day format. This year, 49 matches will be played in India, Sri Lanka and
Bangladesh between February and April. The fourth edition of the Indian Premier
League (IPL), which Vodafone sponsors under an estimated Rs100-110 crore five-
year deal, will begin soon after.

Vodafone signed the deal with IPL in 2008.The 2007 World Cup saw advertisers
such as Hutchison Essar (which was rechristened Vodafone Essar Ltd in 2007 after
the Vodafone Group Plc bought the controlling stake in the company from
Hutchison Whampoa Ltd), LG Electronics India Pvt. Ltd, Pepsico India
Holdings Pvt. Ltd and Hero Honda Motors Ltd come on board as global partners
of the International Cricket Council (ICC).

Sponsorship rights to the cricket World Cup this year typically entitle on-air
sponsors to 8-12 ad spots of 30 seconds each in every match. Over 49 matches, this
would total 11,760-17,640 seconds through the tournament.

A 10-second advertising spot during this year’s World Cup is likely to cost Rs3.5
lakh and sponsorship could be secured for Rs30-55 crore, according to industry
estimates. For IPL, a similar spot could cost Rs5.5 lakh, while sponsorship could
be priced at Rs35-75crore.Idea Cellular Ltd said it is yet to firm up advertising
plans for the cricket season. A spokesperson for Tata Teleservices Ltd declined to
comment on the company’s plans for the cricket season.

Mobile service providers ranked second, after toilet soap makers, among the top
advertisers on television in 2010, according to TAM Media Research Pvt. Ltd.
Their share in the overall TV advertising pie was 3%. Airtel, Vodafone and Idea
were the top three advertisers in the segment.

This year, the onset of the cricket season coincides with increasing activity in the
telecom industry, with companies lining up to offer third-generation (3G) services
as well as mobile number portability (MNP). While 3G services will enable users
to download video and access other facilities at high speeds, MNP allows them to
change their service provider while retaining their phone number.

“MNP and 3G are buzz words, and the entire consumer base is being wooed afresh
by incumbent and new competitors alike. Being salient during this highly
competitive time is definitely on our mind while looking at cricket properties in the
media,” said Aggarwal of Vodafone.

Krunal Mehta, vice-president, branding and corporate communications, at Angel

Broking Ltd, also said the new services will lead to more telecom advertising
around cricket.
“Especially with number portability, it would be a great challenge for the
companies in the sector to attract and retain customers. Under such a shadow of
uncertainty, it is of utmost importance for the brands to be seen and perceived
right, and what better than getting associated with cricket,” he said.

Advertising at the World Cup and IPL would total more than Rs1,500 crore, said
Prasanth Kumar, managing partner, South Asia, at Group M central trading group.

“Advertiser interest in the World Cup is likely to be high. According to our

estimates, it could attract anywhere between Rs650 crore to Rs700 crore in
advertising, especially, because India has been playing well,”

Hero Honda

Cricket is no longer just a game. It is big business and strategies are woven around
it months in advance. Consider the World Cup. With so much riding on the event,
the matches featuring India were spaced out (in the preliminary stages) to run for a
month so that marketers and advertisers could manage their interests. With 127
million viewers tuning in, the event generated business worth Rs.5,000 crore.

The details are even more fascinating. Consider the money that the organisers
earned. ESPN Star Sports won the audio visual rights for all ICC events to be held
from late 2007 to 2015 for a whopping $1.1 billion. This includes two World Cups
- 2011 and 2015. Plus there is more money that comes ICC's way through sale of
sponsorship rights, merchandise, ticket sales and more.

'Sport is business,' warned Lamar Hunt, progenitor of World Championship Tennis

and his words equally apply to cricket. Mega sports events are not a new
phenomenon, especially with cricket which has several versions of the game
proliferating in recent years. For instance, other than the ICC World Cup, there is
the Twenty-Twenty World Cup and the Champions League in the international
space. In this special, afaqs! Reporter decodes the business of cricket.
BOWLING OVER MARKETERS

Many companies invest in the World Cup, despite the huge amount of financial
commitments, expecting to create a hugely favourable outcome from such an
involvement. That includes an expected increase in profit as well as a positive rub-
off from the advertising. It is for this reason that ICC has eight brands on board as
partnering or associate sponsors. A brand like Castrol, for instance, reserves up to
30 per cent of its annual marketing budgets for the cricket season. It also has a
cricket academy initiative which it feels will help connect with the youth, who will
be driving more vehicles in the future and have a better recall with the brand's
World Cup association.

"The fact that the World Cup happened in India was a big event from a viewership
perspective and that's why marketers are interested. And with the Indian team
performing well, we have got the return on our investment," says Sanjay Behl,
Head-Marketing at Reliance Communications. The scale of the event and its
interest amongst Indians augur well for brands and marketers. Sponsorship
opportunities allow companies to connect their brands with the world's most
recognized sporting event.

LG

Consumer electronics brand LG, which is also the global technology partner to
ICC World Cup 2011, has unveiled its new campaign surrounding the cricketing
event. The company has launched an activation programme called ‘LG mobile
army’, under which it will recruit 2,500 cadets from 38 cities to cheer inside
stadiums. It is understood that the brand is spending close to Rs. 40 crores for the
multimedia campaign.
Rediffusion Y&R has worked on the campaign and will be releasing a series of
television commercials over the next few weeks. The new marketing campaign for
the World Cup will also feature cricketer Dinesh Karthik, along with existing
brand ambassadors John Abraham and Genelia D'souza. Two commercials that
have been released feature each of the brand ambassadors showing their unique
dance move for cheering the Indian team during the World Cup and urging viewers
to send in their entries.

Reebok

Reebok India plans to launch a three pronged digital marketing strategy for ICC
Cricket World Cup 2011, which will start from 19 February. The company is
looking to engage, excite and entertain the audience by using the digital medium.
According to Reebok India, the company plans to increase the share of digital in its
overall marketing budget to 30 per cent this year from 5 per cent in 2010. The
company also plans to boost the sales through its ecommerce portal
Shop4Reebok.com, which will have a complete range of world cup products
hosted on it for sale.
Speaking to AlooTechie about the company’s plans, Sajid Shamim, executive
director, marketing and sales, Reebok India, said, “Reebok will introduce new
engagement tools on its Facebook page like contests and applications to provide
new ways to have fun to our 4.5 lakh fan base. These engagement tools, which will
have some relation to cricket, will also help us increase our fan base during the
cricket season. Besides, we will bring together mobile and internet platform with
an interesting and exciting cricket application. This will keep the audience involved
ad updated with latest cricket scores, updates, trivia, downloadable wallpapers etc.

“Besides, to entertain our consumers, beginning next month, Reebok will

launch a TV campaign with M S Dhoni and Yuvraj Singh highlighting the official
world cup trainer - the Zig Sonic. This TVC will be heavily promoted on the
internet through teasers and replays on video networks. To further entertain the
viewers, an exclusive sneak-peak into the making of the TVC will be shared only
on the digital platform,” Sajid Shamim further said.

According to Sajid Shamim, both online and mobile are very important for Reebok
India as both mediums allow a brand to entertain and engage the audience in a very
accountable way. “Unlike other mediums, digital and mobile marketing
platforms are binary. Every rupee of investment can be viewed as the number of
people who saw your ad, engaged with your ad, became a fan etc. As mentioned
above we have a strong three-pronged strategy to leverage these platforms,” he
added.
Fly Emirates

DUBAI, U.A.E., 18th Jan 2011: Emirates airline - an Official ICC Partner –
shared the ICC Cricket World Cup 2011 trophy with street players in Dubai to
celebrate the final countdown to the start of event.

With just a month until the cricket carnival gets under way on 19th February, a
group of lucky cricket fans got to see the trophy that the likes of England’s Andrew
Strauss and India’s Mahendra Singh Dhoni dream of lifting in Mumbai on 2nd
April.

The airline’s cricket team – Fly Emirates – took the trophy to a makeshift pitch in
Jumeirah, just one of the hundreds that spring up on patches of desert across Dubai
every week, and played a challenge match against a group of local players.

Against the backdrop of the iconic Sheikh Zayed Road skyline, Fly Emirates, a
team of talented employees of the Emirates Group who juggle busy jobs with a
packed cricket schedule, ran out winners after a closely contested game.

It was an unforgettable day for the street players who posed for pictures with the
trophy, while the man of the match was presented a shirt and bat signed by Kings
XI Punjab, the IPL side which Emirates is the title sponsor of.

“An everlasting image of Dubai is seeing thousands of cricketers playing on desert

pitches every week,” said Sir Maurice Flanagan, Executive Vice Chairman,
Emirates Airline & Group. “A heavy ball – the same size as a tennis ball -
makeshift stumps and an old bat transform almost every spare plot of land in Dubai
into a meeting place where friends gather to get their cricket fix. It is a way of life
for them and captures the spirit of the game perfectly.

“Emirates shares their passion for the sport – sponsoring the ICC and many other
properties on both a global and grassroots level - and thought bringing the ICC
World Cup trophy to them would be a great way to mark the countdown to the
opening match on the 19th of February.

“Emirates is an Official Partner of the ICC Cricket World Cup 2011 and - with 184
weekly flights to 10 Indian destinations, as well as flights serving Bangladesh and
Sri Lanka – we look forward to flying in the teams, as well as thousands of fans.”

Yahoo

Yahoo! India and ICC announced the official website for 2011 Cricket World Cup
- iccevents.yahoo.com. The website promises to have live match updates, detailed
match analysis, exclusive video content, games and contests. Vistors can also buy
match tickets and ICC merchandise through the site.
Prem Panicker, Managing Editor, Yahoo! India said, “Cricket is the most
passionately followed game in India and many countries around the world. Cricket
fans can now catch all the excitement of the game on the ICC World Cup 2011
official website. Yahoo! Cricket will deliver compelling and unique content
alongside interactive contests to build on the euphoria for the game. Enthusiasts
can share their thoughts, play games, create personalized profiles and track
matches through interactive schedulers. Cricket fanatics can also watch and share
exclusive video content and photographs on the site. We have ensured that Yahoo!
Cricket provides a platform for millions of supporters to come as close to living,
feeling and breathing the action unravel in the forthcoming 2011 World Cup. ”

With a little over 3 weeks to go for the event – World Cup Fever is catching on
with many Indian fans being very optimistic about the team’s chances. And
Yahoo! has tried to do its bit to differentiate the official site from similar pages that
other cricket centric sites are bound to come up with. Through Live Scorecard
interaction – which embeds a chat widget in the scorecard that will let fans interact
with each other. Commentweeter will aggregate tweets from Cricket fans and Top
Cricketers at one place. And Yahoo! Face in the Crowd will feature fan photos
taken by Yahoo’s photographers at the stadium and some of these will be displayed
on the big screen at the stadium. ‘Face in the crowd’ photos can also be
directly uploaded on Flickr.

According to Campbell Jamieson, ICC General Manager, Commercial, “As the

countdown continues to the Cup that Counts, we are thrilled to be working with
Yahoo! to launch an online destination that offers the exclusive ICC Cricket World
Cup content in an innovative and engaging way. We are also grateful to our
partners who have helped make the ICC’s flagship event such a great success.”

Castrol

Castrol India has launched their ICC World Cup advertising campaign featuring
master blaster, Sachin Tendulkar. The campaign features print, television, outdoor,
digital and consumer connect promos. The TV commercial will announce the
launch of the Castrol ‘World Cup ka Hero’ consumer promotion.
The TV commercial, conceptualized by Ogilvy and Mather will see Sachin playing
himself and will introduce the Castrol ‘World Cup ka Hero’ contest in a unique
way.

The ad start s with a

wide shot of a cricket stadium in which the crowd is cheering and it is a crucial
part of the matchSachin Tendulkar gears up to face the bowler by taking his stance.
The bowler starts his run up but the umpire stops him abruptly. Everyone on the
ground including the bowler is wondering what is happening, even Sachin looks
around the ground confused. The umpire turns around and looks at the Castrol
‘World Cup ka Hero’. The ‘Hero’ is shown peeping behind the leg umpire trying to
look at Sachin. The leg umpire had blocked Sachin’s view from the ‘Hero’s seat.
The hero signals the leg umpire to move to a spot, so that he can get a clear view of
Sachin. Next, Sachin is about to take the single to complete his 200, but suddenly
hears a cell phone ringing. The big screen in the stadium shows the ‘Hero’
answering his phone. Once the hero is done, he signals the players to continue the
game. Sachin crosses the crease and completes his 200. The hero cheers with the
crowd and acknowledges Sachin as the true champion.

The next scene in the presentation ceremony where Sachin is declared as the man
of the match. Sachin walks towards the podium to receive the award and he looks
towards the ‘Hero’s’ seat. Sachin sees the hero is not on his seat so he stops and
looks around for him. Suddenly out of nowhere, the hero pops up behind Sachin.
Sachin smiles and goes ahead to take the award. Sachin accepts the award and
poses with the ‘Hero’. The Castrol ‘World Cup ka Hero’ is finally revealed! The ad
ends with Sachin’s signature memorabilia shown on screen for lucky winners of
the Castrol ‘World Cup ka Hero’ contest.
According to Giriraj Bagri, Vice President Marketing, Castrol India Limited, “We
are really excited about joining forces with cricketing legend – Sachin Tendulkar,
as our brand ambassador. We have a strategic marketing plan around our
partnership with the ICC World Cup 2011 and this has been rolled out across India.
The Castrol ‘World Cup ka Hero’ is an interesting concept which gives cricket fans
an experiential platform for the world cup. Through this promotion, we endeavor
to give the winners a lifetime experience that money can’t buy, of watching a
World Cup match from a vantage position and being treated like a real ‘Hero’.”
To deliver on Castrol’s strategic messaging, which is all about performance and
consistency, an integrated communication program has been rolled out. The 360
degree communication campaign involves a range of consumer engagement
programs across various channels i.e. outdoor media, digital platforms and mass
media advertising.
The campaign began with an outdoor teaser campaign on 27th December 2010
across 14 cities with Sachin Tendulkar waiting to fill a fancy empty seat next to
him. The hoardings aptly mention, ‘Iss world cup, kis par hogi sabki nazar?’
The teaser outdoor campaign will be replaced later this week, to reveal the ‘World
Cup ka Hero’ contest. Who knows, you could be the Castrol ‘World Cup ka
Hero?’

Hyundai

With Hyundai having been chosen as the official car partner for ICC Cricket World
Cup, the carmaker is already on its toes, and has now announced the start of its
‘First Ball Tour’ campaign. As a part of its promotional strategy for this years
World Cup, Hyundai will offer cricket fans a chance to closely inspect the same
cricket balls that will be used for play in the very first World Cup match between
Indian and Bangladesh beginning on Saturday. Fans can visit select Hyundai
showrooms in New Delhi, Mumbai and Chennai for a preview of the same.

Further, Hyundai is sending out three of its Hyundai i10 cars decorated with flags
of all participating countries in the 2011 World. These specially decorated convoys
will carry the cricketing balls in their boot and will visit all the Hyundai
dealerships in the above mentioned cities.Through this special customer-
engagement tour, the Korean car maker is using all its resources and its wide
network of dealerships to bring its cricket loving customers closer to the Hyundai
brand. To generate further excitement amongst customer activities including
games, quizzes and contests on cricket trivia are being organized.Speaking on this
initiative, Arvind Saxena, Director, Marketing & Sales, HMIL, said, “The Hyundai
ICC First Ball Tour is a first of its kind customer engagement initiative undertaken
by any automobile manufacturer. As the official car partner for the ICC Cricket
World Cup 2011, we are confident that this initiative will be successful tool in
building up excitement and creating a buzz for both the World Cup and Hyundai”.

On the day of the inaugural World Cup match, Hyundai representatives will hand
over the case of balls to the match referee an hour prior to the start of the match,
and the match referee will select the balls that will be used for the match from the
case.It’s the most waited sports tournament in the country, and as a billion cricket
crazy Indian fans buckle up for the 2011 ICC Cricket World Cup, starting on the
19th of February, it is the largest passenger car exporter and the second largest car
manufacturer in India, Hyundai Motor India Limited (HMIL), which has been
chosen as the official car partner for the event.

Hyundai will also be the official car partner for the International Cricket Council
(ICC) from 2011 to 2015, with exclusive category rights. Speaking on this
announcement, H W Park, MD & CEO, HMIL said, “I am pleased to announce our
partnership with the International Cricket Council. The ICC Cricket World Cup is
one of the biggest sporting extravaganzas, and we are proud to be a part of this
event.” Ground transportation being one of the most critical requirements for
successful staging of an international event like the ICC Cricket World Cup,
Hyundai aims to provide the best and the most luxurious transportation for the
players, officials and VIP guests.
 Under this agreement, ICC officials, players and VIP guests will use Hyundai cars
for official transportation for the entire duration of the ICC Cricket World Cup
2011 and the contract extends till 2015. The fleet includes the best-selling i10, the
luxurious SUV Santa Fe, the powerful Verna Transform and - the elite Sonata
Transform.In addition to the World Cup, Hyundai will also be transport partners
for the Women’s World Cup and the T20 championship. Other commercial
partners for the 2011 ICC Cricket World Cup include, Yahoo!, Reebok, ESPN,Star
Sports, LG, Hero Honda, Castrol, MoneyGram International, Pepsi and Fly
Emirates.

ESPN STAR Sports

ESPN STAR Sports (ESS), Asia’s number one sports broadcaster & ICC’s global
Broadcast & Production Partner, today shared grand plans to make the ICC Cricket
World Cup 2011 presentation truly entertaining and engaging at a press conference
in New Delhi. The conference was attended by Haroon Lorgat, Chief Executive
ICC, Manu Sawhney, Managing Director, ESPN STAR Sports & Cricket legends –
Kapil Dev, Imran Khan, Sir Vivian Richards & Arjuna Ranatunga along with
ESPN STAR Sports presenter Alan Wilkins.

The 2011 edition of the iconic tournament will see many first of its kind initiatives
such as Live match coverage by 3G mobile streaming in India. With this new
initiative, fans will enjoy an unrestricted access to the biggest cricket spectacle on
internet and mobile besides television.

Another first in the series is the Decision Review System (DRS) which will be
introduced for the very first time for any ICC tournament. First time ever
production of the ICC Cricket World Cup in the High Definition (HD) format will
be another landmark in cricket presentation.

To give television audiences the most riveting experience, each and every match
will be covered by 27 cameras including innovative features like movable slips
cameras & new low 45 degree field cameras. The production will also have a mid-
wicket camera position for live running between wickets.

The pre- and post-match shows will be hosted in ESPN STAR Sports’ signature
style by iconic ex-players and legends of the game, while live broadcast will
feature as many as 30 commentators & studio experts from leading participating
countries.

In addition, ESS’ bouquet of networks including ESPN, STAR Sports & STAR
Cricket will telecast all the 49 matches of the ICC World Cup 2011 starting on
February 19, 2011. In addition, 37 matches will be simultaneously telecast in Hindi
on STAR Sports.

ICC Cricket World Cup 2011 Tournament Director, Prof. Ratnakar Shetty said,” It
is a big challenge to organize an event of the magnitude of the ICC Cricket World
Cup 2011 spread across thirteen venues in the three host countries, but we will
ensure delivery of a world class event. It is great to have the World Cup return to
the sub continent after 15 years and we would like to make it an unforgettable
experience on ground and for television viewers. With 72 days to go, we are all
looking forward to The Cup That Counts.”

ICC Chief Executive Haroon Lorgat said, “With such unique passion and support
for our great sport in Bangladesh, India and Sri Lanka, we want the ICC Cricket
World Cup 2011 to be a huge success and the most widely viewed cricket event in
the history of the game. This is cricket’s flagship tournament and the third biggest
sporting event in the world so it’s important for us to have the right broadcast
partner to beam the action all over the globe. And in ESPN STAR Sports we know
we have the right partner. Its unrivalled coverage will bring the event to a billion
viewers in more than 200 territories. ESS’s broadcast of cricket helps to create
excitement and interest where there was none before while intensifying the passion
and great spirit where it already exists.”

ESPN STAR Sports Managing Director Manu Sawhney added, “There is nothing
bigger in the world of cricket than the ICC Cricket World Cup 2011 and an event
as big as this, especially when it is held in the subcontinent, evokes passion and
excitement like none other. At ESPN STAR Sports we are committed to bring
alive this passion for the game to fans all across the globe in the most engaging
manner. We are therefore launching many first of its kind initiatives during this
edition including a special Hindi feed for select matches, HD production and Live
match coverage through 3G mobile streaming.
We are extremely delighted with the response that we have received for the
tournament across the globe and we have already syndicated the rights to more
than 200 territories so far. In India we have had a very positive response for this
marquee property as well from trade as advertisers fully realize the significance of
the event and its traction amongst fans in the subcontinent. Sponsors like Sony,
Pepsi, Maruti Suzuki, CEAT, Phillips, Nokia and others have already come on
board and we are in discussions with many others.

ESPN STAR Sports is working closely with ICC for the Creative execution and
Media implementation of the communication campaign – ‘The Cup That Counts’.
The high decibel 360 degree campaign involves key players from the three host
nations and will be breaking in Indian media very soon.”

ESPN STAR Sports has lined up an impressive array of programs in the lead unto
ICC World Cup 2011 starting November 01, 2011. Cricket fans can enjoy these
programs on ESPN & STAR Cricket networks. There are 2500 hours of lead up
programming under various titles including ‘Versus’, ‘World Cup Upsets’, ‘Epic
Encounters’, ‘Advantage Australia’, ‘Gameplan’ & ‘Road to the Final’. The
Cricketing bonanza does not stop here. ESPN STAR Sports is also showcasing
highlights of all the previous edition of the World Cups -75, 79, 83, 87, 92, 96, 99,
2003, 2007.

The mammoth production effort will see ESPN STAR Sports deploying 6 OB units
– 1 in Sri Lanka & Bangladesh & 4 in India with more than 350 production crew
on board. The production task will involve taking more than 2000 domestic flights
along with 350 international ones. More than 13,000 room nights will be consumed
by the sports broadcasters’ crew while covering the mega event.

Ambush Marketing

The International Cricket Council (ICC) has threatened to throw any player out of
the World Cup 2011, who is found to be indulging in “ambush marketing.”
“(Any player) breaches the squad terms may face sanctions”, David Becker, ICC’s
legal head stated in a memo saying that the guilty player may be excluded from the
event along with financial penalties.
The memo was sent to all the international players and the cricket boards of the
participating countries regarding guidelines for commercials and endorsements
during the World Cup.
The memo read that the squad members could not allow their names and images to
be used by any third party for any commercial purpose that implies its direct or
indirect association with the event.
According to the memo, the players would not be able to endorse a brand seven
days prior to the start of the World Cup and the restriction will end only when a
team is knocked out of the much-awaited event.
Becker stated that the players are barred to advertise a brand or insignia of any
third party on team uniform, team kit or practice kit or any other clothing directly
related to the game.
However, the ICC has allowed the members to feature in any advertisement if they
are appearing in “casual clothing” and not representing national colors.
The issue caused a huge ruckus during the 2007 World Cup and it directly affects
the players, who have already tied themselves with their respective Indian Premier
League (IPL) endorsements.
Sources state that the Indian players Sachin Tendulkar, Yuvraj Singh, Ashish
Nehra, and Harbhajan Singh are to meet the Board of Control for Cricket in India
(BCCI) chief on Friday to discuss the restrictions.
The ICC has been cracking down on companies and other marketing heads that are
attempting to ambush the World Cup and violating or infringing their intellectual
property rights.
The game’s governing body has been active in Bangladesh, who is one of the co-
hosts of the event, over the past week in order to protect the official World Cup
sponsors. The ICC has been removing the official logos and trademarks from
online advertisements, especially the travel agents that are seeking to cash in on the
event’s hype.
The ICC had earlier signaled that their legal marketing team will crack down on
any “unlicensed commercial exploitation”.
Indian batting maestro Sachin Tendulkar and skipper Mahendra Singh Dhoni are
likely to be banned for ICC Cricket World Cup 2011.The Indian players have
locked horns with the ICC sponsorship guidelines.In October last year, the legal
head of the International Cricket Council (ICC) had issued a stern warning that
players who – knowingly or unknowingly – indulge in ambush marketing will be
excluded from participation in the 2011 World Cup.

“During the period of seven days prior to the first match of the event and the
departure date of the team, squad members may not allow their name, likeness or
image to be used by any third party in any advertising or endorsement (or for any
other commercial purpose) wearing team kit, team uniform or practice kit (or any
other clothing confusingly similar thereto),” the ICC memo says.

“Squad members may not display the branding, marks or insignia of any third
party (apart from an approved kit manufacturer, team sponsor or team logo) while
on the field of play,” it adds.

Sachin Tendulkar has inked a deal with Coco Cola while Sony and TVS Motors
have signed skipper Dhoni recently. And as per the ICC sponsorship guidelines,
Coco Cola Sony and TVS motors are not the official sponsors. The ICC’s official
sponsors are Pepsi and Hero Honda. In such circumstances, Indian cricketers will
not endorse any rival brand. Tendulkar and Dhoni will have to sit out of the World
Cup if they breach the ICC guidelines
The International Cricket Council (ICC) has cracked the whip on players,
indulging knowingly or unknowingly in ambush marketing, by threatening to
throw them out of the World Cup starting from February 19.
"Any squad member that knowingly or unknowingly breaches the squad terms may
face sanctions ranging from financial penalties through to being excluded from
continued participation in the event," ICC's legal head David Becker said in a
memo to all international players and cricket boards regarding guidelines for
endorsements and commercials around the World Cup.

Indian skipper MS Dhoni got himself entangled in the International Cricket

Council's ambush marketing clause and was reprimanded by the apex body on
Tuesday for its violation, sources told CNN-IBN.
The game's governing body has taken a strong exception to Dhoni promoting Sony
and Aircel ads and has asked the Indian wicketkeeper batsman to remove the
posters promoting non-World Cup sponsors
Dhoni's manager, however, claims that the campaign doesn't account for ambush
marketing as the said advertisements encash only Dhoni's reputation, goodwill and
popularity.
"Any squad member that knowingly or unknowingly breaches the squad terms may
face sanctions ranging from financial penalties through to being excluded from
continued participation in the event," ICC's legal head David Becker had earlier
said in a memo to all international players and cricket boards regarding guidelines
for endorsements and commercials around the World Cup.
 ANALYSIS
The analysis was done on certain basis

On the basis of total income

Analysts say ESPN Star, which won broadcasting rights, will reserve at least 20
per cent of its ad inventory for last minute sales, hoping to raise rates if India go
through.

350

300

250

200 2007

150 2011

100

50

0
Income

The 10th edition of the World Cup has so far attracted more than $150 million in
advertising revenue, 50 per cent more than the 2007 World Cup, which saw both
India and Pakistan making a first-stage exit.

According to analysts, the World Cup and the domestic Indian Premier League
(IPL), scheduled to kick off in April, will attract $330 million in advertising
revenue alone. "Advertisers are increasing their budgets by more than 15 to 20 per
cent to make sure they get eyeballs in both major cricket events this summer,"
Sanjoy Chakraborty, chief executive officer of Dentsu Media, told Reuters.
ESPN-Star Sports, which bagged the broadcast rights for the World Cup, said the
event would be telecast in 181 countries, and would also be streamed live on their
website and on mobile, opening a new avenue for revenue generation.

More than a quarter of India's total ad revenue ($2.41 billion) will be allocated to
cricket this year, an industry analyst who did not want to be identified, told Reuter

On the basis of welfare

New Delhi, Mar 31 (PTI) The government today approved income tax waiver of
about Rs 45 crore to the International Cricket Council for the ongoing World Cup.

The decision to grant the exemption was taken at a meeting of the Cabinet, which
was also attended by Agriculture Minister Sharad Pawar, currently the ICC
President.

"The tax exemption will be on the income arising in India from the ICC World
Cup 2011 to the subsidiaries of the ICC, only where the contractual obligation to
bear the income tax liabilities is on these entities," Information and Broadcasting
Minister Ambika Soni told reporters after the meeting.

The exemption, however, will not cover the revenues of the global cricket body
from sponsorships and telecast rights, which account for 72 per cent its total
income.

The financial implication will be Rs 45 crore approximately, she added.

According to Revenue Secretary Sunil Mitra, the total receipts of the ICC from the
ongoing World Cup are Rs 1,476 crore, while the cost for organising the event is
Rs 571 crore. The ICC''s revenue from the broadcast rights is estimated to be Rs
1,062 crore.

Asked if Pawar had batted in favour of the proposal during the meeting, Soni
replied in the negative.

"There was no batting, no commentary. When he (Pawar) did not say anything the
question of conflict of interest do not arise at all," she said.
It is, however, understood that some ministers questioned the need for granting the
tax exemption to the cash rich ICC but they were told that the law provided for the
same.

Sources said it was pointed out to those ministers that not granting an exemption
would amount to violation of the law.

The income tax exemption was granted to the ongoing cricket World Cup as it
qualified criteria specified under the amendment of the Income Tax Act, 1961, in
2005 in wake of ICC Championship Trophy 2006.

To avail of the tax exemption, it requires the event to be recognised by the global
body governing the sport, besides participation of more two nations. Moreover, the
specified income has to be notified by the government.

"This event met all three criteria," Mitra said, adding income earned from
sponsorships and telecast rights were not given the exemption as "it will not
benefit ICC but the service providers

On the basis of total expenses

Many companies invest in the World Cup, despite the huge amount of financial
commitments, expecting to create a hugely favourable outcome from such an
involvement. That includes an expected increase in profit as well as a positive rub-
off from the advertising. It is for this reason that ICC has eight brands on board as
partnering or associate sponsors. A brand like Castrol, for instance, reserves up to
30 per cent of its annual marketing budgets for the cricket season. It also has a
cricket academy initiative which it feels will help connect with the youth, who will
be driving more vehicles in the future and have a better recall with the brand's
World Cup association.

"The fact that the World Cup happened in India was a big event from a viewership
perspective and that's why marketers are interested. And with the Indian team
performing well, we have got the return on our investment," says Sanjay Behl,
Head-Marketing at Reliance Communications. The scale of the event and its
interest amongst Indians augur well for brands and marketers. Sponsorship
opportunities allow companies to connect their brands with the world's most
recognized sporting event.
The sponsoring company may also enjoy a positive and socially responsible image
from sports sponsorship. The belief that sponsors make efforts to facilitate sports
and provide monetary assistance to sportsmen creates a 'do-gooder' image amongst
consumers who feel that their association with a sponsoring brand goes beyond
their consumption. "All brands associated with the World Cup have
understandably a youth orientation in their communication strategy," says Santosh
Desai, CEO, Future Brands. Offering job opportunities to sports players while they
continue to play on under a stable financial environment enhances the image of the
sponsor, feels Desai. Given this, marketers have paid attention to the effectiveness
of sports-related event sponsorship.

"We feel that the World Cup is a tremendous opportunity for us to leverage in
terms of our image as also our sales. And the IPL starting soon after the World Cup
did not take away anything from the efficiency of the World Cup," says Sandeep
Singh Arora, EVP, Marketing, PepsiCo.

PITCH REPORT

On-air sponsors, hospitality sponsors, travel sponsors, communications sponsors,

on-ground sponsors and many more are monetising options adopted by the ICC
which added to the scale of commerce around the World Cup 2011. This way, the
tournament attracted a complete group of industries with interests that are not
compromises yet, each gets to be the sponsor and, possibly, the upper edge. If one
witnessed the manufacturers of Vuvuzela laughing all the way to banks due to the
huge sale of their trumpets during FIFA World Cup 2010, the cricket World Cup
witnessed team merchandises scale a new peak.
According to media agency Zenith Optimedia, the World Cup generated Rs. 800
crore in overall advertising expenditure, which is twice the amount that was spent
in the 2007 World Cup. Corporate India hit a barrage of sixes during the World
Cup with some of the biggest names from India Inc. going the whole hog to make
sure that their message reached the consumer. The on-ground sponsors of ICC
World Cup - Reliance Communications, LG, PepsiCo, Reebok, Hero Honda,
Emirates, Yahoo!, Castrol and Money Gram together paid an estimated Rs.1,200
crore for in-stadium advertising.

Idea Cellular spent about Rs. 40 crore in ad campaigns while Vodafone allocated a
budget of Rs. 75 crore for the World Cup. Sony India earmarked a budget of Rs.
100 crore and another consumer goods manufacturer LG had a budget of Rs. 70
crore for the World Cup. While the benefits from the campaign and advertising
during the World Cup is yet to emerge, some of the sponsors and associates were
able to cash in on the gains. "Focused marketing efforts allowed us to bring a lot of
new users to Yahoo! and with the relevant context and a superior product
experience, it enhanced Yahoo!'s brand appeal," says Nitin Mathur, Senior
Director, Marketing, Yahoo! India.

THIRD UMPIRE

It would be foolish to refute the fact that the World Cup is an ideal platform to
reach out to the target audience. It is a national event filled with passion when
marketers and advertisers can expect to get undivided attention from viewers
which got further fillip when the Men in Blue won the cup. The entire event has
been a game changer for all the brands associated with the event. The concept of
sports events as a business, especially cricket, is well documented and effective.
And sponsorship holds good in establishing effective and efficient advertising
strategy.

What works for the business of cricket is the product fit, brand equity and image fit
between the event and sponsoring company which is evident from the way the IPL
has taken off despite the shortened version and extreme localisation of the event.

The other factors that play an important role are the event period, sports type and
its popularity that moderates in transferring business association and gains. It is for
this reason that some of the biggest names from India Inc are going the whole hog
to make sure that their message reaches the consumers

On the basis of overall performance in world scenario

Three countries, 13 venues, two groups, 12 teams, prize money of a record $10
million – that is what the ICC Cricket World Cup 2011 will feature. What
separates you from this grand event is a wait of little less than 300 days. And it is
the same time frame that Ogilvy has in hand to ideate and prepare itself to handle
the entire advertising capsule for ICC during the 2011 World Cup.

Ogilvy bagged the account, managing to beat five other agencies that the ICC
contacted in the process. It should also be noted that ESPN Star had, in 2006, paid
US$ 1.1 billion to ICC to acquire telecast rights of all ICC matches till 2015. Prior
to that, in 2000, Global Cricket Corporation (GCC) paid ICC US$ 550m for the
commercial rights to ICC’s major events until 2007 i.e. including CWC 2007.

It is estimated that between 80 to 90 percent of total cricket revenue is generated

by India, so you just imagine the scope of advertising existing in India! Upon
bagging the advertising deal from ICC, Ogilvy’s Abhijit Avasthi, National
Creative Director, speaking exclusively with Adgully said, “Basically it was a
multi agency pitch. They saw our credentials and with the pitch that we offered, I
guess that impressed them and we won the account.”

When we tried to dig deeper into the nature and uniqueness of O&M’s pitch,
Avasthi said, “Well can’t talk about the strategy about the pitch. But in our pitch
we presented that ICC by virtue comes once in four years and make people
understand its worth. And with the history that O&M has regarding the cricketing
tournaments, helped us to win the account.”

On the basis of TRP

In the C&S 4+ six-metro market, as per data from TAM Sports, the India-Pakistan
match played at Mohali on Thursday, March 31, 2011, scored a match rating of
22.07 TRP, with a peak rating of 36.22 TRPs. This is easily the highest rated match
of the ICC World Cup 2011 so far…

Then, on Saturday, April 2 2011, India played against Sri Lanka in a nail biting,
high pressure match and brought home the World Cup, 28 years after first winning
it. The nation was watching Team India battle it out and Indians all over the world
celebrated. But will this reflect on the ratings scoreboard? Which of the two
matches will rank as the highest and most watched match of the tournament? The
verdict will be out soon when the All-India numbers are released, but until then,
exchange4media spoke to media planners and buyers to gauge their thoughts on
the matter…
Anamika Mehta, Chief Operating Officer, Lodestar UM, remarked, “Considering
all the hype, frenzy and buzz around the finals with enough of the country
watching and more, the finals may be pegged to rate higher than the India-Pakistan
match. If compared to 2003, the India-Pakistan matched played rated about 24
TRP, so on a six-metro market level, a 22-odd looks slightly less. In terms of
number of people who watched the match, you may expect the Finals to be
higher.”

Sudha Natrajan, Deputy CEO, Lintas Media Group said that she expected the
ratings of the two matches to be similar. “The match against Pakistan was one of
high interest, but the final is a final. The level of interest was huge with the entire
country coming to a standstill. Personally, I think the Finals may rate slightly
higher, but the India-Pakistan match should have rated higher than what it has in
the first place. The match rating for the Finals may be marginally higher, though
not significantly different.”

Shailesh Velandy of Mudra Max is of the opinion that the Final match will be the
highest rated match of the tournament. “The Finals were scheduled on a weekend,
played in India, the anticipation of Sachin’s century and team against whom it was
being played, Sri Lanka, are all factors that will make it rate higher,” he added.

There was the small initial patch in the game when there was a huge chance and
noise by audiences tuning off, but later joining in as the sentiment grew positive.
Will this affect the overall average match rating? Velandy said, “This is the case
with all exciting matches where audiences leave and then tune back in. There will
be high peak ratings, but the overall reach will be marginally higher.”

Satyanarayana Kornepati, Vice President and Communications Partner at Media

Direction, too, felt that the India-Pakistan match TVR would be higher than the
Finals. The reason, according to him, being – the hype created and the interest
generated between India & Pakistan was much greater and it was a deciding match
for India to come to finals. “The match between India & Pakistan has always been
quite interesting because of two strong teams facing each other and, it is assured
that the match will be quite challenging and nail-biting. I suppose, there is some
sort of emotional over-tones at play. Despite it being a holiday, the finals match
may not get higher TVR than the India-Pakistan match at all-India level. India-Sri
Lanka is not perceived as tough and challenging as India-Pakistan,” he added.

Adding insight, he explained, “One of the reasons cricket does not fetch high
ratings in this country is that audiences switch channels during a match due to their
individual superstitions and beliefs. Thus, stickiness comes down due to a fleeting
audience. In the finals, the important aspect was to see if India wins. We did not
bat first, our fielding was good initially, but then it fell short with about 18 runs
given in the last over going against the estimated total of 250-260 runs, closing at
274. The target was definitely not an easy one and we started off badly, losing te
first wicket for zero runs in the second ball and Sachin not scoring high.
Superstition comes into play at these junctures, affecting viewership. While people
are interested to keep track on the score, they keep switching the channels on and
off. Consequently, you see fluctuations in ratings and the overall match average
rating. With India and Pakistan playing, we batted first and people wanted to see
every ball to see where we end in scoring and how do we restrict Pakistan from
reaching the target.”

In a similar vein, Saurabh Tyagi, Director, Starcom , noted, “The India-Sri Lanka
match might have slightly better average ratings for the entire match as it was a
Saturday and a holiday. The India-Pakistan match may have higher peak ratings,
but these are guesstimates. Both matches will surpass the viewership expectations
that people had and will set new milestones in terms of ratings.”

Overnight rating agency aMap has revealed the Cricket World Cup viewership
pattern on DTH platform though its exclusive DTH measurement panel aMapDTH.
The agency has released a detailed study comparing the viewership patterns on
DTH and Analogue platforms.
According to the findings of the analysis, easier availability & better quality of
viewing lures DTH audiences on to the World Cup. Aggressive marketing efforts
by DTH providers coupled with the strength of the DTH platform enables easier
access for viewers. In the run-up to the ICC World Cup 2011, the study finds that
reach for the World Cup channels has been improving more on DTH than Analog
(see the chart below).
Click on the image to enlarge.
Comparing the reach of world cup matches across DTH and Analog platforms, the
study finds that the reach for India Matches are slightly higher on DTH vis-a-vis
Analog, whereas Reach for Non-India matches are 26% higher. Access increases
consumption of cricket on DTH, with viewers not only watching India but Non
India matches as well. (see the chart below).
 FINDINGS
• We find that the maximum people of universe are like to watch the world cup
an as where the matter is source of watching is according to his income status

• We find that the total income earned in $150 million in 2007 and $330 in 2011
And $ 41 billion in the whole world

• And we find that 30% total income was taken in the form of tax

• And we find that the total expenses incurred in ICC world cup 2011 is
3883crore by India

• We also find that 80 to 90 % revenue generated by india

• And in the last we find that the match rating of TRP is 22.07 % and peak rating
is 36.22 %
 CONCLUSION
• In our whole project we conclude that maximum people of universe is aware
about cricket world cup and they are watching the world cup match
according to their income.(e,g,field,live telecast, internet etc)

• This world cup gives the better result in the sales and brand awareness to all
the companies which provides the better profitability

• It has also been concluded that the total expenses incurred was 3880cr
however the estimated budget made by ICC was 3016cr

• We conclude that 70% of money was earn by private regulatory and

remains 30% by government regulatory in the form of tax and other income

• The ICC world cup gives the better employment opportunity and related area
also get positive effect in their decoration system

• And in the last we conclude that ICC world cup is used for political
environment in the semi final .
 SUGGESTION

ICC world cup is providing marketing opportunity but in this world cup ICC
sponsored himself but ICC must give the any private regulatory for sponsoring
ICC world cup

Whenever there is any special movement (e.g. Four ,Six ,wicket and wining)
occurs while involving in that situation the advertisement gait instructed to that
particular movement

And in this world cup ICC follow the new concept as ambush marketing may
continue for next match
 LIMITATION
• It is more time consuming

• Low experience

• More expensive
 BIBLIOGRAPHY
• www.wikipedia.com

• www.iccworldcup.com

• www.guruji.com/cricket

• www.yahoo.com

• Magzine and news paper(India today ,cricket smaret ,Tiimes of india etc.)