David B.

Schwartz
6641 Valleypark Drive, Nashville, TN 37221
Cell: 678-481-3265 * ds10b3192@westpost.net
Marketing / Advertising Manager
Enhancing Profitability through Creative Advertising and Excellent Strategic Mar
keting Skills
An innovative, goal-oriented Marketing/Advertising Management Expert with verifi
able comprehensive skills and measurable success in developing strategies and cr
eative ideas that enhance marketing and advertising campaigns. A dedicated team
player and leader, effective in managing human resources and budgets, and eager
to employ strengths and skills to contribute to organizational growth.
CORE STRENGTHS
Strategic Marketing and Advertisement
Integrative Marketing Campaign Development
Brand Planning and Project Management
Social Media and Promotional Calendars
Strong Client Relations and Management
Ability to work within budget
Solutions Development and Problem Solving
Creativity and Conceptualization
Multiple Tasks Management
Organization, Management and Leadership
Business Communication Skills
Implement Brand Loyalty Programs
PROFESSIONAL EXPERIENCE
BOHAN Advertising | Marketing, Nashville, TN
Account Supervisor, 2007 to June 2010
Manages two major accounts:
The Greenbrier Resort, March 2007 to June 2010
* Managed all aspects of the account from planning to implementation.
* Performed cyclical brand planning for all of the resort's products.
* Responsible for re-branding, re-positioning and identifying new audiences for
both social and group meetings business.
* Created integrated marketing programs for The Greenbrier Sporting Club (Real E
state), The Greenbrier Clinic, The Greenbrier Classic a PGA Fed Ex Cup Event, Th
e Greenbrier Spa, five restaurants and twenty-five retail shops.
* Introduced The Casino Club at The Greenbrier and The Tavern Casino.
Stoney River Steakhouses, October 2007 to June 2010
* Supervised all aspects of the account including traditional and digital progra
ms.
* Lead internal communication between corporate and eleven managing partners.
* Created and launched a new brand for eleven restaurants, "The Modern American
Steakhouses Stoney River style."
* Created a loyalty program, The Red Canoe Society with over 75,000 active membe
rs.
* Developed and organized a promotional calendar of special events, limited time
offers.
Creative Services Manager, March 2005 to August 2007
* Directly supported the executive creative director.
* Managed the business aspects of the creative department including budgeting, c
ontracts and vendor negotiations.
* Supervised a team of ten traffic production managers and studio artists.
Operation Integrations Manager, March 2004 to March 2005
* Assigned by the president and owner of the agency the responsibility of analyz
ing all departments to streamline the agency for growth and increased profitabil
ity.
* Supervised traffic managers and created new systems for internal communication
s, including processes and paperwork.
GREY GLOBAL ATLANTA (Formerly 360thinc), Atlanta, GA
Traffic Manager, March 2002 to January 2004
* Managed creative staffs of up to eight professionals per project that included
art directors, copywriters and production personnel who were responsible for th
e launching of 10 -15 local and national marketing campaigns per year. Campaigns
ranged from $1M - 3 M for local campaigns to $5M - 15M for national campaigns.
* Managed all aspects of creative work and production requirements for all clien
t advertising campaigns, promotions and public relations events.
* Served as a liaison between account services and all other departments to succ
essfully produce finished products for clients such as Coke, Sprite, Diet Coke,
Bellsouth, CNN, Georgia Power and Southern Company.
Creative Assistant, October 2000 to March 2002
* Assisted the creative supervisor in project/program management of all marketin
g campaigns to ensure that creative work and production requirements were comple
ted to client specifications.
* Part of the new business team that was instrumental in making 360thinc an agen
cy of record for BellSouth with a $260 million account. Due to win, 360thinc was
acquired by Grey North America.
* Promoted to a position after only five weeks of serving as an intern.
CALIFORNIA CLOSETS OF LAS VEGAS, Las Vegas, NV
Assistant Manager, May 1998 to July 1999
* Created a marketing campaign that included print ads, brochures and sales pack
ets.
* Managed a production warehouse and a team of twelve installers and resolved on
-the-job issues between management and employees.
EDUCATION:
UNIVERSITY OF ARIZONA, Tucson, AZ
Bachelor of Arts, Major in Media Arts, Minor in Marketing, May 2000
TRAINING:
Stellar Meeting Presentation Performance SM - Selling your ideas, captivating, c
onvincing and inspiring audiences, Louws Management Corporation, November 2007
Mastering Sales Productivity, Master Connection Associates, March 2007
Liftoff: Essentials of Management (for Agency Supervisors), Ignition Consulting
Group, July 2006
INTERNSHIPS:
MTV Animation May 1997 - June 1997
VH1 Consumer Products Division June 1997 - August 1997
ADDITONAL BRAND/CATEGORY EXPERIENCE
Tom Kats International, February 2010 to June 2010
* Helped Introduce The Fontanel Mansion and Farm including The Farm House Restau
rant.
Blanton Entertainment, January 2010 to June 2010
* Packaged Entertainment Programs for properties within the Pyramid Hotel Groups
portfolio.
The Salama Institute, May 2009 to June 2010
* Re-branded Salama Urban Ministries after 25 years of service.
* Taught a bi-monthly marketing class to their high school students.

References and supporting documents furnished upon request.