Documentos de Académico
Documentos de Profesional
Documentos de Cultura
THE
NEW SCHOOL
RENAISSANCE
THE ROMANS (1400 CE-1600 (1900s TILL
CE) PRESENT)
1.
CLASSICAL
PERIOD
Theory 1 Theory 3
CORAX
He is the father of debate,
who made his students
argue for and against
issues of the day, to
sharpen their reasoning
skills and appreciate
different sides of an issue
PROTAGORAS
Aristotle, also known as the
father of modern
communication. Aristotle
wrote a treatise entitled
"Rhetoric," where he discussed
the use of logos (logical
argument). pathos (emotional
argument), and ethos (the
speaker's character and
credibility), in the use of
persuasive speaking (Morreale,
2010) ARISTOTLE
LOGOS
mean supporting
your speech with
logical reasoning in
ETHOS the form of facts, PATHOS
figures, and evidence
refers to ethics, refers to adding an
and one of the most
meaning a speaker emotional touch to
effective ways of
must radiate moral your speech, so as to
helping the audience
characters to create an cater to the
to get to the
aura of trust and audience’s emotions.
conclusion of an
authority in the argument on their
audience. own.
The most famous orator in Ancient
Greece was Demosthenes. In the
beginning, he had many flaws when it
came to public speaking, chief among
them were his stammer and weak voice.
THE ROMANS
the most famous Roman orator whose
eloquence was described as a "resistless
torrent“
i) Invention
ii) Arrangement
iii) Style
iv) Memory
v) Delivery
CICERO
The Roman lawyer and educator,
Quintilian, also forwarded the
idea that public speakers should
be ethical.
MEDIEVAL
PERIOD
A Christian clergyman, and a
renowned rhetorician
continued to develop ideas
and considered the study of
persuasion that had
originated during the
Classical Period.
ST. AGUSTINE
4.
THE
RENAISSANCE
Petrus Ramus challenged the
theories of the great scholars
from the Classical Period and
focused on logic rather than
rhetoric. According to him, logic
falls under two parts- invention
and judgment.
He also challenged much of what
the great scholars thought about
ethics, morals, and the way they
tied it up to communications.
PETRUS RAMUS
5.
THE
ENLIGHTENMENT
A Scottish minister, and educator used
scientific and moral reasoning to
understand how persuasion in speech
works, meaning how people use
speech to persuade others.
NEW SCHOOL
The New School considered public
speaking as a separate field of study.
Communication departments have
professors or instructors to teach
about classical and modern rhetoric.