Irvin M.

Carlin
791 Brookstone Rd Unit #304 * Chula Vista, CA 91913 * Phone (619) 962-8788 * icf
d304c@westpost.net
WORK EXPERIENCE
Covario (formerly SEM Director) San Diego, Ca
Account Manager December 2005 - Pre
sent
* Global Search Engine campaign management for Intel Corporation. (29 Countries,
19 Languages, 8 Search Engines)
o Main point of contact for all Intel Global PPC strategy, media buy, and campai
gn launch co-ordination.
o Primary contact for most analytical, new online media, and strategic POVs for
Intel Global Media team.
o Management of Covario Intel PPC team (3 SEM Manager), resources, and Covario p
roprietary software.
* Managed Intel's www.PC.com Paid online advertising (except for display 11/08 t
o 04/09).
o Created custom value model based on program's KPIs. (Pulled front and backend
reports into Excel pivot report)
o Program improved substantially under management. Cost per success events drop
ped ~90%.
* Active client relationship management through various telecoms, face to face
meetings, email and quarterly reviews
* Placed 1st PPC Facebook media buy for Intel. Positioning Covario to be Paid So
cial Agency of record for Intel
o Currently managing ~ $250k in Paid Social including Facebook, YouTube, LinkedI
n and looking to expand to Twitter and other emerging media
* Extensive experience working with multiple agencies and stakeholders on major
global campaign launches including Chinese and Russian search agencies for Baidu
, Alibaba, Rambler and Yandex placements.
* Deep understating of analytic products (i.e. Omniture, Google Analytics), keyw
ord level tracking, centralized search program, Video optimization/syndication,
Value Model Report Building and YouTube Brand Channel.
* Proven ability to train co-workers on SEM Best Practices, Covario Software, Om
niture reporting, and other tasks.
* Beta testing experience with Google Video Plus Box, GGL Placement Targeting, a
nd YouTube PPC.
* Participant in latest software discussions for current and future Covario SEM
and SEO products/wed-based tools.
* SEO Specialist on the RIM BlackBerry SEO team for Mexico and Venezuela.

Carlin Consulting Chula Vista, Ca

Marketing Consultant March 2005 - March 2006
* Contract Relationship with Corrugados de Baja California, Tijuana (www.corruga
dos.com)
* Project initiated with acceptance of proposal, budget, and company approved su
rvey instrument.
* Conducted the scheduling and survey appointments with clients of Corrugados su
ch as Sony, Hitachi, Samsung,
* Presented proposal and progress to ISO auditor and upper Corrugados Management
.
* Compiled statistical tabulation and graphical representation of data using Exc
el and SPSS
University of San Diego San Diego, Ca
Internship Program Assistant Summer 2001 - May 2
005
* Managed and updated the School of Business Administration web based internshi
p database
* Assisted students in their search for prospective internships and job opportun
ities using multiple resources
* Selected as 2003 & 2004 School Business Student Employee of the year
California International Real Estate Financing Bonita, Ca
Realtor NRDS ID # 187003554 September 04 - Febru
ary 05
* Performed an open house session at the weekly premier company property every S
unday and Saturday
* Generated individual advertising in the form of flyers, handouts, signs, and w
ord of mouth referrals
EDUCATION
University of San Diego San Diego, Ca
Bachelor of Business Administration - Marketing Emphasis 2005 Grad
uate
Minor in Spanish
* Major Grade Point Average: 3.2
* Recipient of Bishop Maher Catholic Leadership Scholarship from USD
SKILLS
* Fluent in Spanish
* Dual Citizen of Mexico and USA. Able to work immediately in both countries wit
hout restrictions.
* In-depth Knowledge of MS Office Suite, Ad Words, Yahoo, 3rd tier engines, Cova
rio Software, Internet
* Keywords Gen, Landing Page Optimization, Intermediate SEO, Omniture, Video Op
timization, YouTube Channel
* Extensive experience working with Vibrant Media In-Text banner and video ads a
nd Google Placement Targeting