M&L894.

80 Bills
Multi-Channel Consumer Experience Creation
This course is designed to help students learn about best practices in Entrepren
eurial Marketing. Entrepreneurs, in companies large and small, face unique chall
enges in successfully building competitive advantages with limited marketing res
ources. This course covers the analysis of marketing opportunities, identificati
on of the target audience, and the development a marketing strategy, brand posit
ioning and an integrated marketing plan. It reviews product and service developm
ent processes. It provides a basis for establishing pricing policies and pricing
plans.
M&L851 - Robinson
Pricing Strategy And Tactics
Course is intended to provide the knowledge required to make successful pricing
decisions. Emphasis is on strategies and tactics to set initial prices for a pro
duct or service and to react to competitive forces as the product or service goe
s through the product life cycle.

Bendapudi - Bebe
Makeja - Anggi/Angel
Pricing Strategy And Tactics
Course Number: M&L851 Credit Hours: 4
Course Description:
Course is intended to provide the knowledge required to make successful pricing
decisions. Emphasis is on strategies and tactics to set initial prices for a pro
duct or service and to react to competitive forces as the product or service goe
s through the product life cycle.
Brand Management
Course Number: M&L852 Credit Hours: 2
Course Description:
Building and effectively maintaining brand equity is among the top priorities of
high performing companies. Effective brand-building and brand management drives
superior financial results, consumer loyalty and competitive insulation. This c
ourse provides students with insights into how profitable brand strategies can b
e created and the implications for brand management professionals. The class ble
nds marketing theory and practice to provide perspective on corporate marketing
and the brand management function.
Consumer Behavior
Course Number: M&L854 Credit Hours: 4
Course Description:
The Consumer Behavior course involves an examination of various social science t
heories and research methods (from Psychology, Sociology, Communications, Anthro
pology, Economics, etc.) as they relate to understanding, influencing, and predi
cting the attitudes and behaviors of consumers. In consultation with the instruc
tor, students are encouraged to explore an area of personal interest in consumer
behavior through reviews of literature from academic journals and other sources
.
Multi-Channel Consumer Experience Creation
Course Number: M&L894.80 Credit Hours: 2
Course Description:
This course is designed to help students learn about best practices in Entrepren
eurial Marketing. Entrepreneurs, in companies large and small, face unique chall
enges in successfully building competitive advantages with limited marketing res
ources. This course covers the analysis of marketing opportunities, identificati
on of the target audience, and the development a marketing strategy, brand posit
ioning and an integrated marketing plan. It reviews product and service developm
ent processes. It provides a basis for establishing pricing policies and pricing
plans.
Internet Marketing
Course Number: M&L894.88 Credit Hours: 2
Course Description:
This course is designed to help students learn about best practices in Entrepren
eurial Marketing. Entrepreneurs, in companies large and small, face unique chall
enges in successfully building competitive advantages with limited marketing res
ources. This course covers the analysis of marketing opportunities, identificati
on of the target audience, and the development a marketing strategy, brand posit
ioning and an integrated marketing plan. It reviews product and service developm
ent processes. It provides a basis for establishing pricing policies and pricing
plans.
Leading And Managing Change In Organizations
Course Number: MHR809 Credit Hours: 4
Course Description:
The course focuses on the issues and challenges of successfully leading and mana
ging organizational change. Although this course focuses on both the design and
implementation of change, the emphasis is primarily on successful implementation
.
Mastery In Execution
Course Number: MHR834 Credit Hours: 4
Course Description:
Execution is at the heart of management. Yet, until recently, execution has been
in the background of management, taken for granted, dismissed as obvious, even
considered mundane in the face of creating new strategies, visions, and projects
. But, the truth is, in the absence of effective execution, there is no implemen
tation of strategy, no fulfillment of visions, and no accomplishment of projects
. Without effective execution, there is only failure. It is not surprising, ther
efore, that in today s increasingly competitive marketplace that execution in all
areas is now being considered a source of competitive advantage both personally
and organizationally. This course is about mastery in execution. It is about you
r ability to successfully execute ANY project, task, or assignment you are given
. In the martial arts, a black belt is given to experts who have attained a demons
trated, and demonstrable level of mastery. There are also black belts in Six Sigma
, people who have attained a level of mastery in identifying and resolving probl
ems in quality. This course is about being a black belt manager someone who is a d
emonstrated expert in execution. It is about gaining mastery in causing results
in any condition and circumstance. This is not a course in project management, t
hough it will enhance the ability to manage projects. It is also not a course in
Six Sigma. It is a course in management, and in particular, what it takes for s
uccessful execution in any condition or circumstance. It is applicable to any ar
ea in which there is some objective to be achieved. Prerequisite: MBA 860
Strategic Management Of Human Assets
Course Number: MHR869 Credit Hours: 4
Course Description:
The effective employment and deployment of human assets or resources in organiza
tions is widely recognized as a critical characteristic of successful firms. A f
irm's ability to respond to changing environments, to "learn" and to be efficien
t and competitive all depend, to some extent, on the individuals inside the firm
. It is the management of those individuals in a way that is consistent with the
goals and policies of the firm that will be our focus. This class will explore
the content and the process issues surrounding the management of human assets.
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851
843
Tracy DUmas - Negotitations
Applied Marketing Planning
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Instructor: James Ginter Instructor e-mail: ginter_1@fisher.osu.edu
No Syllabus on File
Credit Hours: 4 No course testimonial on file Class Number: 4520
Course Description
Basic, practical elements of integrated strategic planning, current and future p
lanning techniques.

8PM

Mastery In Execution - MHR 834

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Instructor: Jeffrey Ford Instructor e-mail: ford_1@fisher.osu.edu
Syllabus
Credit Hours: 4 No course testimonial on file Class Number: 26691
Course Description
Execution is at the heart of management. Yet, until recently, execution has been
in the background of management, taken for granted, dismissed as obvious, even
considered mundane in the face of creating new strategies, visions, and projects
. But, the truth is, in the absence of effective execution, there is no implemen
tation of strategy, no fulfillment of visions, and no accomplishment of projects
. Without effective execution, there is only failure. It is not surprising, ther
efore, that in today s increasingly competitive marketplace that execution in all
areas is now being considered a source of competitive advantage both personally
and organizationally. This course is about mastery in execution. It is about you
r ability to successfully execute ANY project, task, or assignment you are given
. In the martial arts, a black belt is given to experts who have attained a demons
trated, and demonstrable level of mastery. There are also black belts in Six Sigma
, people who have attained a level of mastery in identifying and resolving probl
ems in quality. This course is about being a black belt manager someone who is a d
emonstrated expert in execution. It is about gaining mastery in causing results
in any condition and circumstance. This is not a course in project management, t
hough it will enhance the ability to manage projects. It is also not a course in
Six Sigma. It is a course in management, and in particular, what it takes for s
uccessful execution in any condition or circumstance. It is applicable to any ar
ea in which there is some objective to be achieved. Prerequisite: MBA 860
Advanced Strategic Analysis - MHR 839
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Instructor: Jay Barney Instructor e-mail: barney_8@fisher.osu.edu No Sylla
bus on File
Credit Hours: 4 No course testimonial on file Class Number: 4600
Course Description
This course builds on the core Strategic Management course by describing conditi
ons under which firms gain and sustain competitive advantages. This is primarily
a case-oriented class where we will take class time and thoroughly explore stra
tegic challenges facing firms around the world. We will also examine some "live"
cases where firms are currently facing some unresolved issues. In addition to a
 final exam, student groups will be required to write a case and provide a theor
etical teaching note for that case.
LEADING AND MANAGING IN TURBULENT TIMES - MHR 843
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Instructor: Jeffrey Rodek Instructor e-mail: rodek_2@fisher.osu.edu
Syllabus
Credit Hours: 4 No course testimonial on file Class Number: 4601
Course Description
This elective course will have a 'practical applications' bias. Effective leader
s are able to galvanize people around a compelling, inspirational vision and str
ategy, and to then deal with people in ways that bring out their best ideas and
effort. The challenge to drive to improved organizational performance is heigten
ed, and the timeframe even shorter in turbulent times. Turbulence can result fro
m internal factors (failed leadership, strategy, or execution, often the result
of a merger or acquisition) or external factors (new competition, technology, or
dramatic economic downturns). This course will include case studies of organiza
tional turnarounds, lectures and will expose students to a cadre of successful b
usiness and organzational leaders who have successfully led organizations though
crises.
Consumer Behavior - M&L 854
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Instructor: Rebecca Naylor Instructor e-mail: naylor_53@fisher.osu.edu
Syllabus
Credit Hours: 4 No course testimonial on file Class Number: 4524
Course Description
The Consumer Behavior course involves an examination of various social science t
heories and research methods (from Psychology, Sociology, Communications, Anthro
pology, Economics, etc.) as they relate to understanding, influencing, and predi
cting the attitudes and behaviors of consumers. In consultation with the instruc
tor, students are encouraged to explore an area of personal interest in consumer
behavior through reviews of literature from academic journals and other sources
.
M&L 844
Applied Marketing Planning
Add this course to My Course Plan
Instructor: James Ginter Instructor e-mail: ginter_1@fisher.osu.edu
No Syllabus on File
Credit Hours: 4 No course testimonial on file Class Number: 4520
Course Description
Basic, practical elements of integrated strategic planning, current and future p
lanning techniques.
Strategic Management Of Human Assets
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Instructor: Steffanie Wilk Instructor e-mail: wilk_17@fisher.osu.edu
Syllabus
Credit Hours: 4 No course testimonial on file Class Number: 4607
Course Description
The effective employment and deployment of human assets or resources in organiza
tions is widely recognized as a critical characteristic of successful firms. A f
irm's ability to respond to changing environments, to "learn" and to be efficien
t and competitive all depend, to some extent, on the individuals inside the firm
. It is the management of those individuals in a way that is consistent with the
goals and policies of the firm that will be our focus. This class will explore
the content and the process issues surrounding the management of human assets.
Introduction To Multinational Business - BA 856
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Instructor: Oded Shenkar Instructor e-mail: shenkar_1@fisher.osu.edu
No Syllabus on File
Credit Hours: 4 No course testimonial on file Class Number: 24205
Course Description
Introduction to the environment of international business and to the operations
of the multinational firm, including an understanding of the dimensions of inter
national trade and investment and their importance to the US economy and busines
s firms.
Pricing Strategy And Tactics - M&L 851
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Instructor: Larry Robinson Instructor e-mail: robinson_878@fisher.osu.edu
No Syllabus on File
Credit Hours: 4 No course testimonial on file Class Number: 4522
Course Description
Course is intended to provide the knowledge required to make successful pricing
decisions. Emphasis is on strategies and tactics to set initial prices for a pro
duct or service and to react to competitive forces as the product or service goe
s through the product life cycle.
http://fisher.osu.edu/departments/management-and-hr/course-list/

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Pricing Strategy And Tactics M&L 851
Instructor: Larry Robinson Instructor e-mail: robinson_878@fisher.osu.edu
No Syllabus on File
Credit Hours: 4 No course testimonial on file Class Number: 4522
Course Description
Course is intended to provide the knowledge required to make successful pricing
decisions. Emphasis is on strategies and tactics to set initial prices for a pro
duct or service and to react to competitive forces as the product or service goe
s through the product life cycle.